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All rights reserved.",true,1,"1",{"id":401,"height":13,"width":12,"blurhash":402},"b23c0b55-bea6-49b1-b286-f41e5cb42a7a","radial-gradient(at 0 0,#edece6,#00000000 50%),radial-gradient(at 33% 0,#e8e7e2,#00000000 50%),radial-gradient(at 67% 0,#e5e4df,#00000000 50%),radial-gradient(at 100% 0,#ebe7e2,#00000000 50%),radial-gradient(at 0 50%,#b9b2ae,#00000000 50%),radial-gradient(at 33% 50%,#b2a69e,#00000000 50%),radial-gradient(at 67% 50%,#ac9f94,#00000000 50%),radial-gradient(at 100% 50%,#b7ada5,#00000000 50%),radial-gradient(at 0 100%,#bab5b0,#00000000 50%),radial-gradient(at 33% 100%,#acaca4,#00000000 50%),radial-gradient(at 67% 100%,#aaa7a1,#00000000 50%),radial-gradient(at 100% 100%,#b8b2aa,#00000000 50%)",{"id":404,"height":15,"width":14,"blurhash":83},"35035151-103b-487a-ae72-2786e112979c",[406,409,412,415,418,421,424,427,430,433,436,439,442],{"directus_files_id":407},{"id":408},"d7d2aeea-358d-4c34-b988-b8c537a14f2e",{"directus_files_id":410},{"id":411},"68780708-41ce-456c-9c3d-a4f27ae66902",{"directus_files_id":413},{"id":414},"6d3be0a5-b658-4a15-bd2e-bc2866436228",{"directus_files_id":416},{"id":417},"915593f3-2014-44b2-80d1-e39307a6212d",{"directus_files_id":419},{"id":420},"f5cfe8d8-5d8c-4db2-ba1e-92798adefb48",{"directus_files_id":422},{"id":423},"a1ee39ca-c3e9-43ab-8e3c-0fd20c1f79d1",{"directus_files_id":425},{"id":426},"7e237db6-bc4c-4708-a958-00cfbf34ce7d",{"directus_files_id":428},{"id":429},"c79c86b1-9547-4f39-b6b8-83f23f249552",{"directus_files_id":431},{"id":432},"f32d5b24-9341-49d4-a506-5c149b05dbb0",{"directus_files_id":434},{"id":435},"7d44a867-3e9b-4fac-98b4-81c6ecf3de1e",{"directus_files_id":437},{"id":438},"d80738cd-3ae6-4587-b2fe-5b16666c4927",{"directus_files_id":440},{"id":441},"500fa95c-d1e8-4dbb-9962-e90f87a7dc49",{"directus_files_id":443},{"id":444},"26f66a8a-5245-417d-b8dc-df8eb71dea2b",[446],{"languages_code":447,"description":448},"en","Frankie Alduino's portfolio serves as a cinematic visual diary, showcasing a sophisticated collection of photography and film work. The website functions as a high-impact gallery designed to showcase the artist's ability to capture raw human emotion, candid social moments, and atmospheric storytelling through a lens of documentary-style realism.\n\nThe design identity is unapologetically minimalist and editorial, utilizing a spacious grid layout that allows the imagery to command absolute attention. By stripping away heavy UI elements and relying on a clean, monochromatic typographic framework, the site adopts a high-end, gallery-like aesthetic that appeals to creative directors, production houses, and luxury brands seeking authentic visual narratives.","Photography & Video",[30,451,34],"High-End \u002F Luxury",[453],"Eli Showalter",[],[456,457,324],"Squarespace","Squarespace Commerce",[459,461,462],{"score":460,"category":144},100,{"score":460,"category":147},{"score":242,"category":150},[464,465,466,467],{"score":259,"category":141},{"score":460,"category":144},{"score":460,"category":147},{"score":242,"category":150},[159,163,167],"Website: Frankie Alduino. Page: Homepage. Page type: Home \u002F Landing Page. Page title: FRANKIE ALDUINO. 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All rights reserved.. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Photography & Video industry. Designed by Eli Showalter. The overall color palette features White, Black, Gray. Built using Squarespace, Squarespace Commerce, Stimulus. AI description: Frankie Alduino's portfolio serves as a cinematic visual diary, showcasing a sophisticated collection of photography and film work. The website functions as a high-impact gallery designed to showcase the artist's ability to capture raw human emotion, candid social moments, and atmospheric storytelling through a lens of documentary-style realism. The design identity is unapologetically minimalist and editorial, utilizing a spacious grid layout that allows the imagery to command absolute attention. 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Yes. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F04\u002Fbirthday-effect) - #203 Apr 2025 [ thumbnail for story ### wine animals We try to predict the price and quality of a bottle of wine based on the animal on the label. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F04\u002Fwine-animals) - Some of my favorite projects: making it big, defining punk and abortion mazes. [headshot of Caitlyn Ralph Caitlyn Ralph Pudding Staff ](\u002Fauthor\u002Fcaitlyn-ralph) - #202 Apr 2025 [ thumbnail for story ### music dna legacies We trace musical DNA from the classical \"Hall of the Mountain King\" to 2pac's \"Hit Em Up.\" ](https:\u002F\u002Fpudding.cool\u002F2025\u002F04\u002Fmusic-dna) - #201 Mar 2025 [ thumbnail for story ### tv apologies What we can learn from watching reality stars apologize. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F03\u002Fhousewives) - #200 Mar 2025 [ thumbnail for story ### animal sounds Analyzing animal onomatopoeia across languages can demystify how we shape sound into meaning. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F03\u002Flanguage) - #199 Mar 2025 [ thumbnail for story ### middle school sucks Follow hundreds of kids as they navigate their trecherous middle school years. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F02\u002Fmiddle-school) - #198 Nov 2024 [ thumbnail for story ### sitters vs standers The American worker divide: Those who sit, and those who stand. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F11\u002Fsitters-standers) - #197 Nov 2024 [ thumbnail for story ### love songs Is love dead in pop music? We checked all 5,141 Top 10 hits since 1958. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F11\u002Flove-songs) - #196 Oct 2024 [ thumbnail for story ### queueing theory Queues are everywhere we go—discover the hidden mechanics that keep them moving smoothly. ](https:\u002F\u002Fyoutu.be\u002F2r3gElTiLik) - #195 Oct 2024 [ thumbnail for story ### nba jersey colors We took a look at the data behind the increasingly vibrant (and maybe a little confusing) landscape of NBA jerseys. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F10\u002Fnba-uniforms) - #194 Oct 2024 [ thumbnail for story ### abortion mazes A maze for each state where the difficulty is calculated by the state’s abortion policies. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F10\u002Fabortion-mazes) - #193 Oct 2024 [ thumbnail for story ### all about crokinole Welcome to Crokinole, the greatest game you’ve never heard of. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F10\u002Fcrokinole) - If you like our stories, you’ll love our merch pudding tee with a skeleton working on a computer a red and yellow technical sticker that reads The Pudding: Visual Data Stories About Just About Everything a green blob sticker that reads Pudding Dot Cool Shop our swag - #192 Oct 2024 [ thumbnail for story ### k-pop generations Organize these K-pop groups by generation, and we'll make an article using the results. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F10\u002Fkpop-survey) - #191 Oct 2024 [ thumbnail for story ### fanfic ships We looked at a decade of fanfic couples. See who gets shipped and why. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F10\u002Ffanfic) - #190 Sep 2024 [ thumbnail for story ### baseball lineups See how modern stats are reshaping baseball’s batting lineups. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F09\u002Flineup) Load More Stories",{"id":484,"height":13,"width":12,"blurhash":485},"afdd4633-6189-483c-b3b8-aea4c09b93ed","radial-gradient(at 0 0,#ffffff,#00000000 50%),radial-gradient(at 33% 0,#fffeff,#00000000 50%),radial-gradient(at 67% 0,#f6f7fa,#00000000 50%),radial-gradient(at 100% 0,#ffffff,#00000000 50%),radial-gradient(at 0 50%,#efeae2,#00000000 50%),radial-gradient(at 33% 50%,#d4d6da,#00000000 50%),radial-gradient(at 67% 50%,#bccfd6,#00000000 50%),radial-gradient(at 100% 50%,#deeadd,#00000000 50%),radial-gradient(at 0 100%,#d8ced1,#00000000 50%),radial-gradient(at 33% 100%,#abaab6,#00000000 50%),radial-gradient(at 67% 100%,#99a9b7,#00000000 50%),radial-gradient(at 100% 100%,#d4ddd6,#00000000 50%)",{"id":487,"height":15,"width":14,"blurhash":83},"4b894a6d-f8f5-49e3-b59f-99761b6c57a1",[489,492,495,498,501,504,507,510,513,516,519,522,525,528,531,534,537,540,543,546,549,552,555,558,561,564,567,570,573,576],{"directus_files_id":490},{"id":491},"351891a3-df70-4fc4-bd46-15676b5dba71",{"directus_files_id":493},{"id":494},"f5dcbaab-9557-4625-b68f-2e0d2aa53f83",{"directus_files_id":496},{"id":497},"917cecb1-1d1f-4dc1-b730-dd17ee72d019",{"directus_files_id":499},{"id":500},"2b56d61f-7fb3-49b1-9d80-c09e9fc8ce76",{"directus_files_id":502},{"id":503},"cd266862-8530-42df-b3a2-8096d78966b1",{"directus_files_id":505},{"id":506},"56b8648f-f730-4922-8bd1-87d600d4ba19",{"directus_files_id":508},{"id":509},"7f1650da-881a-493b-b314-435294c8aca9",{"directus_files_id":511},{"id":512},"bc3bc7ca-5c0e-48b2-b971-b18231d39fd6",{"directus_files_id":514},{"id":515},"d4102bc1-1c8b-40c5-b8b9-3b6f88926e99",{"directus_files_id":517},{"id":518},"36228efe-4dd8-4118-8996-9931b69b84ec",{"directus_files_id":520},{"id":521},"fb9acbe9-0f59-4f38-81fa-26ddc115e96b",{"directus_files_id":523},{"id":524},"e9a7afef-86ea-406c-9af3-a3a2995430a5",{"directus_files_id":526},{"id":527},"1496f1ef-1498-4873-9b91-4423a450ca29",{"directus_files_id":529},{"id":530},"e1497328-0f21-4c0a-9d35-51ec0138604f",{"directus_files_id":532},{"id":533},"6e9060a0-8ed1-4586-a058-0e47a504d6af",{"directus_files_id":535},{"id":536},"3a5ecbf1-2ee8-4e55-800c-8b032e6112c9",{"directus_files_id":538},{"id":539},"4335815f-6888-4b78-bd01-d0960049e9c6",{"directus_files_id":541},{"id":542},"0689a016-8e63-412c-9a81-8df3bef5e696",{"directus_files_id":544},{"id":545},"b54b7ea2-44b7-4a54-9b0e-7734b164e0ec",{"directus_files_id":547},{"id":548},"0d9e3d1d-a8d6-4af6-84bc-bfabebfeaddd",{"directus_files_id":550},{"id":551},"88dce317-ca49-495a-88a8-dd229b95cb9c",{"directus_files_id":553},{"id":554},"661fafd2-ab79-4e8e-8b0b-6de08c333a32",{"directus_files_id":556},{"id":557},"3cac4b54-d433-413d-a4f6-a7f32031dc1e",{"directus_files_id":559},{"id":560},"bd9ccbf6-8941-46c5-88b3-be2de507c42a",{"directus_files_id":562},{"id":563},"adfdd237-d6b8-44e9-843e-7deffd49feb5",{"directus_files_id":565},{"id":566},"a46ef29e-f504-432b-9213-c3b82253fcb8",{"directus_files_id":568},{"id":569},"4e4a1727-233c-4bec-bb7a-ee0d583cda75",{"directus_files_id":571},{"id":572},"053cd9f6-9f83-4515-96bb-2b8eb8dcf381",{"directus_files_id":574},{"id":575},"3b7df234-5e66-4bd5-b2cd-7cedccb69e8d",{"directus_files_id":577},{"id":578},"46d1ff3f-f859-4b00-8351-e662f59c2b51",[580],{"languages_code":447,"description":581},"The Pudding is a premier digital publication dedicated to visual journalism, transforming complex data into engaging, interactive, and highly aesthetic essays. By blending rigorous data analysis with sophisticated storytelling, the platform explores diverse cultural, social, and scientific topics, making information not just digestible, but deeply immersive and visually arresting.\n\nThe design identity is unapologetically bold and expressive, characterized by a vibrant, high-contrast color palette and heavy, playful typography. It rejects the sterile aesthetic of traditional data journalism in favor of a maximalist, editorial approach that feels both contemporary and experimental. The layout uses a dynamic grid system that prioritizes large-scale imagery and clear, impactful headings, catering to a curious, digitally-native audience that values both intellectual depth and visual spectacle.",[583,34,584],"Fun \u002F Playful","Vibrant \u002F Colorful",[],[587,588,589,590],"Tiempos","Atlas Grotesk","Atlas Typewriter","Source Serif",[122],[593,594,595,596],{"score":241,"category":141},{"score":255,"category":144},{"score":460,"category":147},{"score":460,"category":150},[598,599,600,601],{"score":391,"category":141},{"score":244,"category":144},{"score":460,"category":147},{"score":460,"category":150},[159,163,167,603,604],"yellow","violet","Website: Pudding. Page: Homepage. Page type: Home \u002F Landing Page. Page title: The Pudding. Page description: The Pudding explains ideas with visual essays.. Page content: our_faves sticker Our Faves popular sticker Popular updating sticker Updating your_input sticker Your Input video sticker Video audio sticker Audio AllOur FavesPopularUpdatingYour InputVideoAudio - #216 Mar 2026 [ thumbnail for story ### infertility journey An interactive journey about IVF, told from two perspectives. ](https:\u002F\u002Fpudding.cool\u002F2026\u002F03\u002Fivf) - #215 Feb 2026 [ thumbnail for story ### happy map Mapping 100,000 moments of human happiness. ](https:\u002F\u002Fpudding.cool\u002F2026\u002F02\u002Fhappy-map) - #214 Feb 2026 [ thumbnail for story ### women's sizing The inter-generational struggle to find clothes that fit more than a tiny portion of women. ](https:\u002F\u002Fpudding.cool\u002F2026\u002F02\u002Fwomens-sizing) - #213 Dec 2025 [ thumbnail for story ### musical motifs Visualizing how musicals use motifs to tell stories. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F12\u002Fmotifs) - #212 Nov 2025 [ thumbnail for story ### democracy Every time someone said 'democracy' in Congress. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F11\u002Fdemocracy) - #211 Oct 2025 [ thumbnail for story ### walkachusetts A visually-aided journal of a very long walk home. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F10\u002Fwalk) - #210 Aug 2025 [ thumbnail for story ### dicing onions What is the best way to dice an onion to get the most uniform piece sizes? ](https:\u002F\u002Fpudding.cool\u002F2025\u002F08\u002Fonions) - mailbox sticker Get The Pudding in your inbox: - #209 Jul 2025 [ thumbnail for story ### nyc street view What if you could search every visible word on New York City’s streets? ](https:\u002F\u002Fpudding.cool\u002F2025\u002F07\u002Fstreet-view) - #208 Jul 2025 [ thumbnail for story ### kids book animals How and why do we gender animals in stories? ](https:\u002F\u002Fpudding.cool\u002F2025\u002F07\u002Fkids-books) - #207 Jun 2025 [ thumbnail for story ### strangers talking Watch hundreds of strangers talk for 30 minutes, and track how their moods change. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F06\u002Fhello-stranger) - #206 Jun 2025 [ thumbnail for story ### loneliness video A six-minute video about the loneliness epidemic, in data. ](https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=h7w339vE2F8) - #205 May 2025 [ thumbnail for story ### asian representation How accurately are Asian Americans cast in Hollywood? ](https:\u002F\u002Fpudding.cool\u002F2025\u002F05\u002Faapi-casting) - #204 May 2025 [ thumbnail for story ### birthday effect Are you more likely to die on your birthday? Yes. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F04\u002Fbirthday-effect) - #203 Apr 2025 [ thumbnail for story ### wine animals We try to predict the price and quality of a bottle of wine based on the animal on the label. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F04\u002Fwine-animals) - Some of my favorite projects: making it big, defining punk and abortion mazes. [headshot of Caitlyn Ralph Caitlyn Ralph Pudding Staff ](\u002Fauthor\u002Fcaitlyn-ralph) - #202 Apr 2025 [ thumbnail for story ### music dna legacies We trace musical DNA from the classical \"Hall of the Mountain King\" to 2pac's \"Hit Em Up.\" ](https:\u002F\u002Fpudding.cool\u002F2025\u002F04\u002Fmusic-dna) - #201 Mar 2025 [ thumbnail for story ### tv apologies What we can learn from watching reality stars apologize. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F03\u002Fhousewives) - #200 Mar 2025 [ thumbnail for story ### animal sounds Analyzing animal onomatopoeia across languages can demystify how we shape sound into meaning. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F03\u002Flanguage) - #199 Mar 2025 [ thumbnail for story ### middle school sucks Follow hundreds of kids as they navigate their trecherous middle school years. ](https:\u002F\u002Fpudding.cool\u002F2025\u002F02\u002Fmiddle-school) - #198 Nov 2024 [ thumbnail for story ### sitters vs standers The American worker divide: Those who sit, and those who stand. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F11\u002Fsitters-standers) - #197 Nov 2024 [ thumbnail for story ### love songs Is love dead in pop music? We checked all 5,141 Top 10 hits since 1958. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F11\u002Flove-songs) - #196 Oct 2024 [ thumbnail for story ### queueing theory Queues are everywhere we go—discover the hidden mechanics that keep them moving smoothly. ](https:\u002F\u002Fyoutu.be\u002F2r3gElTiLik) - #195 Oct 2024 [ thumbnail for story ### nba jersey colors We took a look at the data behind the increasingly vibrant (and maybe a little confusing) landscape of NBA jerseys. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F10\u002Fnba-uniforms) - #194 Oct 2024 [ thumbnail for story ### abortion mazes A maze for each state where the difficulty is calculated by the state’s abortion policies. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F10\u002Fabortion-mazes) - #193 Oct 2024 [ thumbnail for story ### all about crokinole Welcome to Crokinole, the greatest game you’ve never heard of. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F10\u002Fcrokinole) - If you like our stories, you’ll love our merch pudding tee with a skeleton working on a computer a red and yellow technical sticker that reads The Pudding: Visual Data Stories About Just About Everything a green blob sticker that reads Pudding Dot Cool Shop our swag - #192 Oct 2024 [ thumbnail for story ### k-pop generations Organize these K-pop groups by generation, and we'll make an article using the results. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F10\u002Fkpop-survey) - #191 Oct 2024 [ thumbnail for story ### fanfic ships We looked at a decade of fanfic couples. See who gets shipped and why. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F10\u002Ffanfic) - #190 Sep 2024 [ thumbnail for story ### baseball lineups See how modern stats are reshaping baseball’s batting lineups. ](https:\u002F\u002Fpudding.cool\u002F2024\u002F09\u002Flineup) Load More Stories. A Fun \u002F Playful, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Entertainment & Media industry. The overall color palette features White, Black, Gray, Yellow, Violet. The typography features Tiempos (Serif, Klim Type), Atlas Grotesk (Sans Serif, Commercial Type), Atlas Typewriter (Sans Serif, Commercial Type), Source Serif (Serif). Built using Amazon Web Services. AI description: The Pudding is a premier digital publication dedicated to visual journalism, transforming complex data into engaging, interactive, and highly aesthetic essays. By blending rigorous data analysis with sophisticated storytelling, the platform explores diverse cultural, social, and scientific topics, making information not just digestible, but deeply immersive and visually arresting. The design identity is unapologetically bold and expressive, characterized by a vibrant, high-contrast color palette and heavy, playful typography. It rejects the sterile aesthetic of traditional data journalism in favor of a maximalist, editorial approach that feels both contemporary and experimental. 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AI description: Over Everything presents a highly conceptual and minimalist digital experience that leans heavily into abstract visual storytelling. The website functions as a piece of digital art or a high-concept portfolio, utilizing stark, monochromatic imagery and vast amounts of negative space to command attention. The use of a singular, textured stone object against an infinite white void suggests a focus on materiality, permanence, and the intersection of the physical and digital realms. The visual identity is defined by a brutalist sense of restraint and a sophisticated, gallery-like atmosphere. By stripping away traditional navigation and content density, the site targets a discerning audience of curators, designers, and avant-garde thinkers who value atmosphere over immediate utility. 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Unearth the secrets behind our rituals that transform brands and create powerful legacies.","Better Half Operating Since:2018 Status:Online284: 548 Mode:INDOCTRINATION\\_ACTIVE Access Level:Recruit LocationHQ.NYC \u002F NODE.LA \u002F REMOTE Authorized Users:Verified Current Objective:Cultivate Belief Time Accessed:12:39:30 Recording in progress Engineering Brand Adherence at Scale. 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Awakening the Subliminal Honoring deep audience motivations for behavior, and offering salvation. We Operationalize Obsession Honoring deep audience motivations for behavior, and offering salvation. We Manufacture Mythologies Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. 11.5 Awards 1 Offices 1,325.5 Days in Operation 41.5 Brands Transformed 7.5 Global Markets Touched 2 Hexes Cast Better Half full time members Will Alyssa Bec H Hugh K Roz Ben S Leslie Gray B 65% trained in behavioral science or semiotics 99% have worked on campaigns that drove 9-figure outcomes 100% Post-Ritual Retention Better Half cult advisors Unlisted individual Unlisted individual Unlisted individual",{"id":664,"height":13,"width":12,"blurhash":665},"8bedfdad-ae9c-4c93-bb69-135317a8340f","radial-gradient(at 0 0,#000000,#00000000 50%),radial-gradient(at 33% 0,#000002,#00000000 50%),radial-gradient(at 67% 0,#04060a,#00000000 50%),radial-gradient(at 100% 0,#000306,#00000000 50%),radial-gradient(at 0 50%,#000103,#00000000 50%),radial-gradient(at 33% 50%,#070809,#00000000 50%),radial-gradient(at 67% 50%,#0e1010,#00000000 50%),radial-gradient(at 100% 50%,#06090b,#00000000 50%),radial-gradient(at 0 100%,#000104,#00000000 50%),radial-gradient(at 33% 100%,#0e1013,#00000000 50%),radial-gradient(at 67% 100%,#1b1c1d,#00000000 50%),radial-gradient(at 100% 100%,#121315,#00000000 50%)",{"id":667,"height":15,"width":14,"blurhash":83},"5a77d4c2-8b12-435f-8c97-c3925a19fe74",[669,672,675,678,681,684,687,690,693,696,699,702,705,708,711,714,717,720,723,726,729,732,735,738,741,744,747,750,753,756],{"directus_files_id":670},{"id":671},"9fdd70c1-3a1b-4121-85aa-bc29e9dd9215",{"directus_files_id":673},{"id":674},"1a96a3dc-d1de-48f7-bc06-fbeb4e0d2a36",{"directus_files_id":676},{"id":677},"33f790e3-044e-4167-9631-8762c1081941",{"directus_files_id":679},{"id":680},"7627d04a-0c24-4d4d-b42a-0f9f2ca3e69a",{"directus_files_id":682},{"id":683},"7401d167-d081-4a23-955f-d24e0d4af7e7",{"directus_files_id":685},{"id":686},"0f8059cd-bbbc-426d-b24f-9185284791d1",{"directus_files_id":688},{"id":689},"bd94f453-158d-4e4a-bfb8-b3001c307c4c",{"directus_files_id":691},{"id":692},"8e7fe12f-868d-47ce-a498-5b6abb7099d2",{"directus_files_id":694},{"id":695},"06c8478d-2b32-4b23-94c7-5f03ef7d52d4",{"directus_files_id":697},{"id":698},"5ea726f9-4202-4822-8bcd-38197c4bdfb0",{"directus_files_id":700},{"id":701},"061dcfe9-495a-4062-b03f-0cb405629d42",{"directus_files_id":703},{"id":704},"d9c49c8c-4420-43aa-9742-889fd4b38698",{"directus_files_id":706},{"id":707},"bbf7c393-dcd2-4f63-9d3a-d318a1a84fc4",{"directus_files_id":709},{"id":710},"34279189-ec58-4932-a2b6-f335627c8933",{"directus_files_id":712},{"id":713},"bb00069f-4e55-4690-8c0f-b3bf8a57b888",{"directus_files_id":715},{"id":716},"cc11edbc-5522-49d1-933a-95d7b231b084",{"directus_files_id":718},{"id":719},"c79f2ee2-a7b6-4017-8940-cf4c3eaa8211",{"directus_files_id":721},{"id":722},"6589b05d-05bb-4222-94d8-0f152af93f72",{"directus_files_id":724},{"id":725},"20e842bc-1614-414e-bd45-7ca4eb816d03",{"directus_files_id":727},{"id":728},"04ad2dc7-de37-4452-85a2-426dd71dd54a",{"directus_files_id":730},{"id":731},"d39ac3a1-9efc-4eab-8c53-9acfad7f340a",{"directus_files_id":733},{"id":734},"170cb4db-8206-4f6a-83a9-ad623d3f0d9f",{"directus_files_id":736},{"id":737},"15757d42-1d61-4f97-9345-8bf50fce9e88",{"directus_files_id":739},{"id":740},"55a31923-17d4-446a-88e8-617aac456db4",{"directus_files_id":742},{"id":743},"c606b8d9-2e0b-45f6-962d-ac2fb6a6f214",{"directus_files_id":745},{"id":746},"7b8a0c14-2a3f-493b-8c64-6ad1b57808f9",{"directus_files_id":748},{"id":749},"64e80f4b-bf7d-412d-a3c2-63d92fbfac2e",{"directus_files_id":751},{"id":752},"d9f4598e-ebf9-4e15-bcf2-bb4ea3e7b917",{"directus_files_id":754},{"id":755},"09aade2a-f8c3-4150-9ce1-0f8ee5bf2d01",{"directus_files_id":757},{"id":758},"55dbc7ad-d726-49c2-a925-3184c8add168",[760],{"languages_code":447,"description":761},"Better Half is a high-concept creative agency specializing in marketing, branding, and production. The website positions the agency not merely as a service provider, but as an elite, almost clandestine entity dedicated to 'engineering brand adherence at scale.' Through a narrative-driven interface, it invites clients into an 'inner circle' to witness the rituals that transform brands into powerful legacies.\n\nThe visual identity is deeply immersive, utilizing a dark, cinematic aesthetic that leans into sci-fi and tech-noir tropes. By employing a data-heavy, terminal-style UI—complete with status indicators, 'access levels,' and 'recording in progress' motifs—the design creates a sense of exclusivity and precision. 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Page content: Better Half Operating Since:2018 Status:Online284: 548 Mode:INDOCTRINATION\\_ACTIVE Access Level:Recruit LocationHQ.NYC \u002F NODE.LA \u002F REMOTE Authorized Users:Verified Current Objective:Cultivate Belief Time Accessed:12:39:30 Recording in progress Engineering Brand Adherence at Scale. 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Awakening the Subliminal Honoring deep audience motivations for behavior, and offering salvation. We Operationalize Obsession Honoring deep audience motivations for behavior, and offering salvation. We Manufacture Mythologies Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. 11.5 Awards 1 Offices 1,325.5 Days in Operation 41.5 Brands Transformed 7.5 Global Markets Touched 2 Hexes Cast Better Half full time members Will Alyssa Bec H Hugh K Roz Ben S Leslie Gray B 65% trained in behavioral science or semiotics 99% have worked on campaigns that drove 9-figure outcomes 100% Post-Ritual Retention Better Half cult advisors Unlisted individual Unlisted individual Unlisted individual. A Dark Mode, Futuristic \u002F Sci-Fi, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Ben Mingo, developed by Fabio Carretti. The overall color palette features Black, White, Gray. Built using Vercel. AI description: Better Half is a high-concept creative agency specializing in marketing, branding, and production. The website positions the agency not merely as a service provider, but as an elite, almost clandestine entity dedicated to 'engineering brand adherence at scale.' Through a narrative-driven interface, it invites clients into an 'inner circle' to witness the rituals that transform brands into powerful legacies. The visual identity is deeply immersive, utilizing a dark, cinematic aesthetic that leans into sci-fi and tech-noir tropes. By employing a data-heavy, terminal-style UI—complete with status indicators, 'access levels,' and 'recording in progress' motifs—the design creates a sense of exclusivity and precision. The use of high-contrast monochrome imagery and bold, utilitarian typography reinforces a sophisticated, avant-garde persona tailored for forward-thinking brands seeking disruptive impact."]