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modern GTM teams to plan, run, pay, and measure creator-led growth — end to end.","Graphite > “Creatormarketingworked,butitdidn’tscale.Ithoughttherehadtobeabetterway. > > That’showIfoundPassionfroot.” Rani Kubersky Rani KuberskyMarketing Manager The Agentic Marketing OS for the AI era Drive growth through trusted, human voices at scale. Find them, pay them, see the impact — no spreadsheets, no guesswork, no chaos. Start for freeWatch the trailer Total impressions Engagement per platform Weekly CPE LinkedIn YouTube X How many people did our @Q1 Cam Campaign Plan strategyRun campaignMeasure results Trusted by B2B marketing and growth teams IntercomElevenLabsFigmaFramerAuth0ReplitGammaHubSpotGraphiteAttio IntercomElevenLabsFigmaFramerAuth0ReplitGammaHubSpotGraphiteAttio Meet Zest, Creator marketing, finally simple. From idea to complete GTM strategy — in one prompt Give Zest a goal, and it builds a complete strategy in seconds — ICP, platforms, budget, and messaging. Launch a product Announce a fundraise Stay top of mind Discover creators who already reach your ICP Zest curates creators matched to your ICP based on audience fit, content style, and performance — plus helps you reach anyone outside the platform when needed. Q3 Campaign All Impressions Engagement Budget Curated creators 8 Strategy Breakdowns Weekly insights on business and tech strategies, tailored for entrepreneurs and professionals in just three minutes. 110K Jade Bonacolta Productivity and personal growth insights for diverse audiences seeking practical life hacks and development tips. 470K 278K Jean Kang AI and tech career insights, project management tips, and work-life balance advice for professionals and side hustlers. 262K 85K 32K Eli Schwartz SEO strategies and growth marketing insights for brands seeking to optimize online presence and product alignment. 62K 12K Marketing Powerups Weekly newsletter offering actionable marketing strategies and frameworks for professionals seeking proven insights. 6K Austin Nasso Tech comedian blending humor with software and entrepreneurship, appealing to tech culture and startup enthusiasts. 8K 1.0M 1.4M Superhuman AI insights for professionals, boosting productivity and career growth with practical applications and actionable tips. 1.0M Guillermo Flor Growth strategies and fundraising insights for startups, focusing on AI opportunities for founders and investors. 218K 61K Delegate outreach while staying in control Zest generates campaign briefs and personalized proposals for each creator. Adjust anything, approve, and the agent sends — so you focus on strategy, not execution details. Ali Abdaal 1 x Sponsored Ad 1 x Post 1 x Video Total$■,■■■ Hi Ali,We'd love to collaborate with you on Youtube, Instagram & TikTok. Review the campaign details here.Let me know! Austin Nasso 1 x Reel 2 x Video Total$■,■■■ Hi Austin,We'd love to collaborate with you on Instagram & TikTok. Review the campaign details here.Let me know! Marina Mogilko 1 x 60s Integration 3 x Story Total$■,■■■ Hi Marina,We'd love to collaborate with you on Youtube & Instagram. Review the campaign details here.Let me know! Reach out to creators On it. I've generated a campaign brief and personalized proposals for each creator. Review them below — adjust anything you want, then I'll send. Review outreach to creators Ali Abdaal 1 x Sponsored Ad 1 x Post 1 x Video Total$■,■■■ MessageEdit Hi Ali,We'd love to collaborate with you on Youtube, Instagram & TikTok. Review the campaign details here.Let me know! Don't sendSend to all 25 creators Available across all major platforms Run campaigns at scale, not in spreadsheets. Work with creators who actually respond Generic creator databases flood you with irrelevant profiles. Passionfroot creators already reach your ICP — so when you reach out, they're actually interested in partnering. Response rates vs. cold outreach Faster turnaround vs. manual campaigns We'd love to collaborate with you on Youtube, LinkedIn & X. Would you be open to discuss? Love this, I'm in! Aakash Gupta Let's do it! Austin Nasso Count me in Guillermo Flor__jsuMrp) I'm interested! Elena's Growth Scoop This looks great Superhuman) Keep campaigns moving without the manual work Zest surfaces what needs attention in one action center: missed deadlines, pending approvals, follow-ups. Process everything efficiently and keep momentum. Q2 Campaign Action needed 21 contacted creators Estimated spend: $65K (35% below your budget) 9 creators in negotiation Response rate: Below average. Consider expanding your creator pool. 5 confirmed collaborations Budget locked: $25K. 0 live posts No creators posted yet. Q2 Campaign Action needed 21 contacted creators Estimated spend: $65K (35% below your budget) 9 creators in negotiation Response rate: Below average. Consider expanding your creator pool. 5 confirmed collaborations Budget locked: $25K. 0 live posts No creators posted yet. 4 creators missed their draft deadline What would you like to do? A Send reminder to overdue creators Zest will follow up with all creators who haven't submitted B Extend deadline by 5 days Gives everyone more time while keeping the campaign aligned C Ask Zest to do something else... Fast, compliant payments — no matter how many creators Onboard Passionfroot once and pay any creator through our compliant wallet — no individual vendor approvals, no procurement delays. Austin Nasso Austin Nasso Superhuman Superhuman) Elena's Growth Scoop Elena's Growth Scoop Ali Abdaal Ali Abdaal Alexis Gay Alexis Gay Not Boring \u002F Packy Not Boring \u002F Packy 23 Creators to pay Total $34,550 Pay with FrootWalletSelect payment method > “Creator marketing used to be a pain. I'm rarely impressed by GTM tech, but Zest just works. > > Describe what you need and it prepares an entire media plan—then executes it.” Eustachy BieleckiHead of Global Campaigns | Demand Generation Build a repeatable creator playbook Track every post across every platform, automatically See reach, engagement, spend, and ROI for every creator and post from your campaigns or external sources. Automatically synced, no spreadsheets. Platform breakdown Engagement Rate (%) Creator Mix Analytics All Add external post Creators Posts Reach Engagement Reactions Comments Other Eng. rate Avg. CPM CreatorProductPublish dateContent linkReachEngagementEng. rate T TheBotCreator Ext Post Jul 23 How I create viral LinkedIn posts using AI tools 37K 13K 35% T The Unreal Creator 60s Ad Integration Jul 21 How I created a $1M business in 30 days 120K 13K 11% H hoikimoiki Repost Jul 21 The future of creator marketing is here — 13K — K Kai Reynolds Video Jul 20 Whitti | Coffee & House Music | onemusicmedia Vol. 06 320K 102K 32% L Lena Park 60s Ad Integration Jul 20 Design tips that changed my career — — — Uncover which creators and formats actually work Zest surfaces patterns in which creator-platform-format combinations work for your ICP — beyond surface-level metrics. 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By automating the complexities of creator-led go-to-market strategies—from planning and execution to payment and measurement—the platform replaces fragmented spreadsheets with a streamlined, AI-driven workflow. It serves as a centralized hub for modern marketing teams seeking to scale human-centric growth through trusted voices.\n\nThe visual identity is a striking blend of high-tech futurism and whimsical charm. Utilizing a deep, cosmic dark mode aesthetic, the site employs dreamy, surrealist landscapes and soft-lit 3D character assets to create an inviting atmosphere. This juxtaposition of 'agentic' AI technology with playful, approachable imagery positions the brand as a cutting-edge yet user-friendly solution for the next generation of digital marketing professionals.",[467,30,468],"3D \u002F Spatial","Fun \u002F Playful",[],[],[292],[473,474,475,476],{"score":209,"category":99},{"score":206,"category":102},{"score":106,"category":105},{"score":109,"category":108},[478,480,481,482],{"score":479,"category":99},43,{"score":204,"category":102},{"score":109,"category":105},{"score":109,"category":108},[118,126,122,484],"pink","Website: Passionfroot. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Passionfroot - The AI Agent for Creator-led GTM. Page description: Built for modern GTM teams to plan, run, pay, and measure creator-led growth — end to end.. Page content: Graphite > “Creatormarketingworked,butitdidn’tscale.Ithoughttherehadtobeabetterway. > > That’showIfoundPassionfroot.” Rani Kubersky Rani KuberskyMarketing Manager The Agentic Marketing OS for the AI era Drive growth through trusted, human voices at scale. Find them, pay them, see the impact — no spreadsheets, no guesswork, no chaos. Start for freeWatch the trailer Total impressions Engagement per platform Weekly CPE LinkedIn YouTube X How many people did our @Q1 Cam Campaign Plan strategyRun campaignMeasure results Trusted by B2B marketing and growth teams IntercomElevenLabsFigmaFramerAuth0ReplitGammaHubSpotGraphiteAttio IntercomElevenLabsFigmaFramerAuth0ReplitGammaHubSpotGraphiteAttio Meet Zest, Creator marketing, finally simple. From idea to complete GTM strategy — in one prompt Give Zest a goal, and it builds a complete strategy in seconds — ICP, platforms, budget, and messaging. Launch a product Announce a fundraise Stay top of mind Discover creators who already reach your ICP Zest curates creators matched to your ICP based on audience fit, content style, and performance — plus helps you reach anyone outside the platform when needed. Q3 Campaign All Impressions Engagement Budget Curated creators 8 Strategy Breakdowns Weekly insights on business and tech strategies, tailored for entrepreneurs and professionals in just three minutes. 110K Jade Bonacolta Productivity and personal growth insights for diverse audiences seeking practical life hacks and development tips. 470K 278K Jean Kang AI and tech career insights, project management tips, and work-life balance advice for professionals and side hustlers. 262K 85K 32K Eli Schwartz SEO strategies and growth marketing insights for brands seeking to optimize online presence and product alignment. 62K 12K Marketing Powerups Weekly newsletter offering actionable marketing strategies and frameworks for professionals seeking proven insights. 6K Austin Nasso Tech comedian blending humor with software and entrepreneurship, appealing to tech culture and startup enthusiasts. 8K 1.0M 1.4M Superhuman AI insights for professionals, boosting productivity and career growth with practical applications and actionable tips. 1.0M Guillermo Flor Growth strategies and fundraising insights for startups, focusing on AI opportunities for founders and investors. 218K 61K Delegate outreach while staying in control Zest generates campaign briefs and personalized proposals for each creator. Adjust anything, approve, and the agent sends — so you focus on strategy, not execution details. Ali Abdaal 1 x Sponsored Ad 1 x Post 1 x Video Total$■,■■■ Hi Ali,We'd love to collaborate with you on Youtube, Instagram & TikTok. Review the campaign details here.Let me know! Austin Nasso 1 x Reel 2 x Video Total$■,■■■ Hi Austin,We'd love to collaborate with you on Instagram & TikTok. Review the campaign details here.Let me know! Marina Mogilko 1 x 60s Integration 3 x Story Total$■,■■■ Hi Marina,We'd love to collaborate with you on Youtube & Instagram. Review the campaign details here.Let me know! Reach out to creators On it. I've generated a campaign brief and personalized proposals for each creator. Review them below — adjust anything you want, then I'll send. Review outreach to creators Ali Abdaal 1 x Sponsored Ad 1 x Post 1 x Video Total$■,■■■ MessageEdit Hi Ali,We'd love to collaborate with you on Youtube, Instagram & TikTok. Review the campaign details here.Let me know! Don't sendSend to all 25 creators Available across all major platforms Run campaigns at scale, not in spreadsheets. Work with creators who actually respond Generic creator databases flood you with irrelevant profiles. Passionfroot creators already reach your ICP — so when you reach out, they're actually interested in partnering. Response rates vs. cold outreach Faster turnaround vs. manual campaigns We'd love to collaborate with you on Youtube, LinkedIn & X. Would you be open to discuss? Love this, I'm in! Aakash Gupta Let's do it! Austin Nasso Count me in Guillermo Flor__jsuMrp) I'm interested! Elena's Growth Scoop This looks great Superhuman) Keep campaigns moving without the manual work Zest surfaces what needs attention in one action center: missed deadlines, pending approvals, follow-ups. Process everything efficiently and keep momentum. Q2 Campaign Action needed 21 contacted creators Estimated spend: $65K (35% below your budget) 9 creators in negotiation Response rate: Below average. Consider expanding your creator pool. 5 confirmed collaborations Budget locked: $25K. 0 live posts No creators posted yet. Q2 Campaign Action needed 21 contacted creators Estimated spend: $65K (35% below your budget) 9 creators in negotiation Response rate: Below average. Consider expanding your creator pool. 5 confirmed collaborations Budget locked: $25K. 0 live posts No creators posted yet. 4 creators missed their draft deadline What would you like to do? A Send reminder to overdue creators Zest will follow up with all creators who haven't submitted B Extend deadline by 5 days Gives everyone more time while keeping the campaign aligned C Ask Zest to do something else... Fast, compliant payments — no matter how many creators Onboard Passionfroot once and pay any creator through our compliant wallet — no individual vendor approvals, no procurement delays. Austin Nasso Austin Nasso Superhuman Superhuman) Elena's Growth Scoop Elena's Growth Scoop Ali Abdaal Ali Abdaal Alexis Gay Alexis Gay Not Boring \u002F Packy Not Boring \u002F Packy 23 Creators to pay Total $34,550 Pay with FrootWalletSelect payment method > “Creator marketing used to be a pain. I'm rarely impressed by GTM tech, but Zest just works. > > Describe what you need and it prepares an entire media plan—then executes it.” Eustachy BieleckiHead of Global Campaigns | Demand Generation Build a repeatable creator playbook Track every post across every platform, automatically See reach, engagement, spend, and ROI for every creator and post from your campaigns or external sources. Automatically synced, no spreadsheets. Platform breakdown Engagement Rate (%) Creator Mix Analytics All Add external post Creators Posts Reach Engagement Reactions Comments Other Eng. rate Avg. CPM CreatorProductPublish dateContent linkReachEngagementEng. rate T TheBotCreator Ext Post Jul 23 How I create viral LinkedIn posts using AI tools 37K 13K 35% T The Unreal Creator 60s Ad Integration Jul 21 How I created a $1M business in 30 days 120K 13K 11% H hoikimoiki Repost Jul 21 The future of creator marketing is here — 13K — K Kai Reynolds Video Jul 20 Whitti | Coffee & House Music | onemusicmedia Vol. 06 320K 102K 32% L Lena Park 60s Ad Integration Jul 20 Design tips that changed my career — — — Uncover which creators and formats actually work Zest surfaces patterns in which creator-platform-format combinations work for your ICP — beyond surface-level metrics. Performance Overview All Reach Avg. views per piece Total engagement Top Performing Content ReachEng. 1 32K views HookAuthority + contrarian take on perfectionism Performance\"Perfect is procrastination\" sparks debate Jade Bonacolta 6 Habits Every Founder Should Take Into 2026: Prioritize Speed Over Perfection 2 25K views HookPlayful dream meets technical showcase PerformanceML + F1 fandom blend makes data science accessible Mariana Antaya Patiently waiting to be recruited by Ferrari - ML predictions and strategies for Ferrari F1 3 10K views HookPop culture reference makes AI relatable PerformanceTimely AI take …. A 3D \u002F Spatial, Dark Mode, Fun \u002F Playful website in the SaaS & Software industry. The overall color palette features Black, Gray, White, Pink. Built using Typekit. AI description: Passionfroot is a sophisticated marketing operating system designed to bridge the gap between brands and creators. 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The presenters push the boundaries of what is possible — talking about the latest technologies, cutting edge techniques, and tools. CSSConf 2016 takes the show on the road anew, bringing two days of talks from experts around the community to Boston! Part of the international CSSconf family CSSconf Family Since the first CSSconf US in 2013, the CSSconf family has expanded around the globe. All CSSconf organizer teams share the vision of an international, diverse and creative CSS community, for which the CSSconf series offers a platform to meet, hack, share knowledge and build friendships. Talk Videos Sarah Drasner Creativity in Programming for Fun and Profit \\>> SARAH: Is that good? You have to do a lot of height adjustments when you're my size. All right. I'm Sarah Drasner. Hear to talk about creativity and programming for fun and profit. One of the really awesome things about being on this stage is that about a year ago I was on the stage before and I hadn't had a lot of experience speaking. Now I speak a ton. And it's because CSSconf really gave me a shot at it. And now I'm here giving a keynote. So I just wanted to thank CSSconf and Bocoup for allowing me to be up here again. Thanks. \\[ Applause \\] So creativity in programming is kind of like a huge topic, right? And there's no way to talk about all of it in 30 minutes. I'm going to talk about some of the key points that really make a difference for me and why it's even worth discussing. I think creativity tends to be something we push off to the side as being not that important. And maybe like secondary to a lot of other processes. But I'm going to talk today about how it's core to all processes. And like I said, my name is Sarah Drasner. I take being up here very seriously. This is me as a child, as well as my relationship to authority. I am a Web technologies consultant. So I get hired by companies to come and help out with some of their tech staff, including SVG animations and component libraries. So let's dive right in. What does it mean to be creative? Like why are we talking about this? Programming is not something that you think about and think, like, oh, creativity. But programming is, in essence, a creative act. This is a very normal kind of interview prep question, Fizz buzz. How do you write it out? Two possible scenarios. These are two functionally equivalent solutions to fizz buzz. And they look different. Every time you're giving instructions to a computer you're really communicating with other people. The compiler sees it a completely different way than the way you type it. And Kyle Simpson talks about how we spend 70% of our time maintaining code and only 30% of it writing. So this kind of the way that we write things and the way that we're communicating with each other is an act of creativity. It's the way we're expressing ourselves. The one on the bottom, only 58 characters, was a creative endeavor. That's not something you're probably going to put in a code base like the one on the top you can read and communicate with more humans more easily. So it's important to your business. When we're talking about, like, creative forces and questioning things and why we're even engaging in this, it might seem like that's secondary to business efforts, but Hewlett Packard puts a good amount of money into R&D. In 1999, $2 million and saw profits of 42.37 billion. That was a huge return on investment. Frito Lay had a cost savings of $600 million due to creativity programs. And CEOs, when interviewed say that creativity across the board is the number one thing they look for in potential candidates. Over being hard working, over being loyal. And that was a survey across 33 different industries and 60 different countries. It's also important for you. Let's go into why. A lot of you have probably heard of the phenomenon of flow. It's complete immersion in your tasks. What I mean by that, you lose track of time. You're engaged, totally, fully in that activity. You forget to go to the bathroom, forget to eat. Somebody has to tell you put the computer down now. Shares traits with hyper focus. And people get these two things mixed up a little bit. When you're really trained on finding the solution to something, you can be in hyper focus. But usually it's not the same thing. You will notice if you're hungry, stressed in hyper focus. Pushing out code for a deadline at work, you're often times in hyper focus, not in flow. And creative program tends to put you in a flow state. So you have a loss of self reflective consciousness and your experience of time is kind of altered. What ends up happening, people who experience flow talk about this being some of the happiest points in their entire life. So when we're talking about burn out at a company, if you're continually programming in order to get something pushed out and continually programming to get something done and you're stressed when you're programming, you have this association with programming and this stress. So it's actually like a way that you can fight burnout. Burnout is fought a lot of times by resting. But it's not the only way you can fight burn out. The way that your brain works, neural pathways get set, you have the joined synapse and they're firing, programming and stress and programming and stress, you lock those two things together. If you start to do creative activities, you start to refocus the neural pathways, join them. You actually increase plasticity in your brain and you can start to tie that creative and happiness and fun along to programming in a way that you didn't before. If you have done a side project that works really well. Sometimes I did really drudgey things at work and work on something that was a side project in my spare time, and come to work rejuvenated, feeling happy and excited. And that's contagious. That actually kind of ekes into all of your program processes. So flow plus this thinking can actually reduce stress and cause happiness while you're programming other tasks. So I made this kind of like little silly demo. If this is your understanding of things and these are all the things out there that you can learn, every time you're pulling something into that sphere, it's actually growing your understanding. But if you try to learn too much at once, it's not really going to work, right? You're going to glaze over it. You have to focus on that activity and bring it into that sphere. So we talked a lot about the whys. Now let's get into the hows. I'm just going to talk about my hows. I'm not going through every way you can go through creative programming. There's tons and tons of ways. But we're going to break down as many as possible in this short amount of time. So one big thing is questioning the base premises. Another is to impose artificial bounds. Another is re purposing, another is combining, and the last one is using open source as a tool. So let's start with questioning the base premises. Because that's a really, really big one. So when we're thinking linearly. Thinking A equals B, think of something like we reduce cost by spending less money, right? So if you're thinking laterally, okay, what if that's not true? What if we spend more money? What if we spend more money, but on fewer vendors, and place larger orders on some vendors and get bigger price breaks. The source here, if you want to read more, is igniting innovation. And more than a million dollars’ worth of savings at a company based on one hour creativity sessions. This is happening in programming as well. So you have the Ethernet. A series of computer networks, there were token ring networks. And you can think of token ring networks, they're kind of like planned or coordinated systems where it's similar to a talking stick in kindergarten. The kid holds and talks and passes it on. It's kind of coordinated and organized. What ether net did was question the base premise of that. What if we don't wait? What if we do a completely different system? An emergent system. That's a little bit more like a discussion. Computer cans all say stuff at the same time, but if they see somebody else is talking, they kind of back off. And this system is way more chaotic, but ended up being surprisingly more efficient. So React questioned base premises. Whether you like it or not, this was tons of weird best practicing thrown out the windows. What if we write in line JavaScript right in the component? What if we don't lose the DOM? Use a virtual DOM to be diving? What if we replace the syntax? These are base premises thrown out the window. Sass did this as well. We don't have X in CSS. CSS needed a hero. What if we have variables and four loops and mix ins and we can dry out our code? This shaped our specs. We didn't wait for variables in CSS. They are here now, and Lea is going to talk about them later today with a great talk. But this questioning and taking action actually pushed our Web forward. So the second thing that we can do is impose artificial balance. Sometimes when you look at a blank page or a blank state, if I was saying, you know why creativity is important. Go make a creative program. It's kind of okay. Where am I going to start? By imposing artificial bounds you have some rules to follow and some ways to be creative. A lot of times when you have an assignment for something, you find your brain is actively thinking of new ways of working with something. So I just wrote an article called the nerds guide to color on the Web and talked about MSLA. There's hexadecimals, and all these ways of working with color on the Web were meant so the computer knows what color you're using. But HSLA was special, so humans could understand what color. It used a way of thinking about color. So H, the hue, is rotating. It's a complete circle. So as I'm scrolling this list it's just going to go around in a circle. Whereas saturation goes from zero to 100%. Lightness, zero to 100%, and the opacity, zero to 100. Similar to 1 to 100%. I can do stuff? Sass, write colors and mix ins. This was done with this color function here. Also, because it's a full circle I can hope that my demo loads. On my local host server. What you're not seeing is a full circle of color. What's really nice about that is there's no errors. Even if I pass in 480 degrees, I'll still have a color. There's no like top or bottom. So another thing we can do with that, kind of impose balance. So I made this city construction site. Get it? It's like a Website. Bad, bad joke. I'm on a comedy stage. I got to. \\[ Laughter \\] And so I can hit this button and I can change the hues and saturation values. And this one's slightly different than the other one and not exactly the same. But they're relative color mixing. So they're going to play off of each other. And I can get weird colors and set it back to normal and play with perspective and do a lot of other weird stuff because it's fun. So and that's really simple. I'm using GreenSock in my animation. And they allow for the color mixing. Just caching the HSL, doing it relative to the color it's already at. So another way we can impose bounds and write artificial physics. If you have made Canvas or anything like that, it's familiar to you. 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Page content: Skip to main content About Videos & Slides Sponsors Boston, MA Sept 26-27 2016 Videos & Slides The Conference CSSConf is a conference dedicated to the designers, developers and engineers who build the world’s most engaging user interfaces. The presenters push the boundaries of what is possible — talking about the latest technologies, cutting edge techniques, and tools. CSSConf 2016 takes the show on the road anew, bringing two days of talks from experts around the community to Boston! Part of the international CSSconf family CSSconf Family Since the first CSSconf US in 2013, the CSSconf family has expanded around the globe. All CSSconf organizer teams share the vision of an international, diverse and creative CSS community, for which the CSSconf series offers a platform to meet, hack, share knowledge and build friendships. Talk Videos Sarah Drasner Creativity in Programming for Fun and Profit \\>> SARAH: Is that good? You have to do a lot of height adjustments when you're my size. All right. I'm Sarah Drasner. Hear to talk about creativity and programming for fun and profit. One of the really awesome things about being on this stage is that about a year ago I was on the stage before and I hadn't had a lot of experience speaking. Now I speak a ton. And it's because CSSconf really gave me a shot at it. And now I'm here giving a keynote. So I just wanted to thank CSSconf and Bocoup for allowing me to be up here again. Thanks. \\[ Applause \\] So creativity in programming is kind of like a huge topic, right? And there's no way to talk about all of it in 30 minutes. I'm going to talk about some of the key points that really make a difference for me and why it's even worth discussing. I think creativity tends to be something we push off to the side as being not that important. And maybe like secondary to a lot of other processes. But I'm going to talk today about how it's core to all processes. And like I said, my name is Sarah Drasner. I take being up here very seriously. This is me as a child, as well as my relationship to authority. I am a Web technologies consultant. So I get hired by companies to come and help out with some of their tech staff, including SVG animations and component libraries. So let's dive right in. What does it mean to be creative? Like why are we talking about this? Programming is not something that you think about and think, like, oh, creativity. But programming is, in essence, a creative act. This is a very normal kind of interview prep question, Fizz buzz. How do you write it out? Two possible scenarios. These are two functionally equivalent solutions to fizz buzz. And they look different. Every time you're giving instructions to a computer you're really communicating with other people. The compiler sees it a completely different way than the way you type it. And Kyle Simpson talks about how we spend 70% of our time maintaining code and only 30% of it writing. So this kind of the way that we write things and the way that we're communicating with each other is an act of creativity. It's the way we're expressing ourselves. The one on the bottom, only 58 characters, was a creative endeavor. That's not something you're probably going to put in a code base like the one on the top you can read and communicate with more humans more easily. So it's important to your business. When we're talking about, like, creative forces and questioning things and why we're even engaging in this, it might seem like that's secondary to business efforts, but Hewlett Packard puts a good amount of money into R&D. In 1999, $2 million and saw profits of 42.37 billion. That was a huge return on investment. Frito Lay had a cost savings of $600 million due to creativity programs. And CEOs, when interviewed say that creativity across the board is the number one thing they look for in potential candidates. Over being hard working, over being loyal. And that was a survey across 33 different industries and 60 different countries. It's also important for you. Let's go into why. A lot of you have probably heard of the phenomenon of flow. It's complete immersion in your tasks. What I mean by that, you lose track of time. You're engaged, totally, fully in that activity. You forget to go to the bathroom, forget to eat. Somebody has to tell you put the computer down now. Shares traits with hyper focus. And people get these two things mixed up a little bit. When you're really trained on finding the solution to something, you can be in hyper focus. But usually it's not the same thing. You will notice if you're hungry, stressed in hyper focus. Pushing out code for a deadline at work, you're often times in hyper focus, not in flow. And creative program tends to put you in a flow state. So you have a loss of self reflective consciousness and your experience of time is kind of altered. What ends up happening, people who experience flow talk about this being some of the happiest points in their entire life. So when we're talking about burn out at a company, if you're continually programming in order to get something pushed out and continually programming to get something done and you're stressed when you're programming, you have this association with programming and this stress. So it's actually like a way that you can fight burnout. Burnout is fought a lot of times by resting. But it's not the only way you can fight burn out. The way that your brain works, neural pathways get set, you have the joined synapse and they're firing, programming and stress and programming and stress, you lock those two things together. If you start to do creative activities, you start to refocus the neural pathways, join them. You actually increase plasticity in your brain and you can start to tie that creative and happiness and fun along to programming in a way that you didn't before. If you have done a side project that works really well. Sometimes I did really drudgey things at work and work on something that was a side project in my spare time, and come to work rejuvenated, feeling happy and excited. And that's contagious. That actually kind of ekes into all of your program processes. So flow plus this thinking can actually reduce stress and cause happiness while you're programming other tasks. So I made this kind of like little silly demo. If this is your understanding of things and these are all the things out there that you can learn, every time you're pulling something into that sphere, it's actually growing your understanding. But if you try to learn too much at once, it's not really going to work, right? You're going to glaze over it. You have to focus on that activity and bring it into that sphere. So we talked a lot about the whys. Now let's get into the hows. I'm just going to talk about my hows. I'm not going through every way you can go through creative programming. There's tons and tons of ways. But we're going to break down as many as possible in this short amount of time. So one big thing is questioning the base premises. Another is to impose artificial bounds. Another is re purposing, another is combining, and the last one is using open source as a tool. So let's start with questioning the base premises. Because that's a really, really big one. So when we're thinking linearly. Thinking A equals B, think of something like we reduce cost by spending less money, right? So if you're thinking laterally, okay, what if that's not true? What if we spend more money? What if we spend more money, but on fewer vendors, and place larger orders on some vendors and get bigger price breaks. The source here, if you want to read more, is igniting innovation. And more than a million dollars’ worth of savings at a company based on one hour creativity sessions. This is happening in programming as well. So you have the Ethernet. A series of computer networks, there were token ring networks. And you can think of token ring networks, they're kind of like planned or coordinated systems where it's similar to a talking stick in kindergarten. The kid holds and talks and passes it on. It's kind of coordinated and organized. What ether net did was question the base premise of that. What if we don't wait? What if we do a completely different system? An emergent system. That's a little bit more like a discussion. Computer cans all say stuff at the same time, but if they see somebody else is talking, they kind of back off. And this system is way more chaotic, but ended up being surprisingly more efficient. So React questioned base premises. Whether you like it or not, this was tons of weird best practicing thrown out the windows. What if we write in line JavaScript right in the component? What if we don't lose the DOM? Use a virtual DOM to be diving? What if we replace the syntax? These are base premises thrown out the window. Sass did this as well. We don't have X in CSS. CSS needed a hero. What if we have variables and four loops and mix ins and we can dry out our code? This shaped our specs. We didn't wait for variables in CSS. They are here now, and Lea is going to talk about them later today with a great talk. But this questioning and taking action actually pushed our Web forward. So the second thing that we can do is impose artificial balance. Sometimes when you look at a blank page or a blank state, if I was saying, you know why creativity is important. Go make a creative program. It's kind of okay. Where am I going to start? By imposing artificial bounds you have some rules to follow and some ways to be creative. A lot of times when you have an assignment for something, you find your brain is actively thinking of new ways of working with something. So I just wrote an article called the nerds guide to color on the Web and talked about MSLA. There's hexadecimals, and all these ways of working with color on the Web were meant so the computer knows what color you're using. But HSLA was special, so humans could understand what color. It used a way of thinking about color. So H, the hue, is rotating. It's a complete circle. So as I'm scrolling this list it's just going to go around in a circle. Whereas saturation goes from zero to 100%. Lightness, zero to 100%, and the opacity, zero to 100. Similar to 1 to 100%. I can do stuff? Sass, write colors and mix ins. This was done with this color function here. Also, because it's a full circle I can hope that my demo loads. On my local host server. What you're not seeing is a full circle of color. What's really nice about that is there's no errors. Even if I pass in 480 degrees, I'll still have a color. There's no like top or bottom. So another thing we can do with that, kind of impose balance. So I made this city construction site. Get it? It's like a Website. Bad, bad joke. I'm on a comedy stage. I got to. \\[ Laughter \\] And so I can hit this button and I can change the hues and saturation values. And this one's slightly different than the other one and not exactly the same. But they're relative color mixing. So they're going to play off of each other. And I can get weird colors and set it back to normal and play with perspective and do a lot of other weird stuff because it's fun. So and that's really simple. I'm using GreenSock in my animation. And they allow for the color mixing. Just caching the HSL, doing it relative to the color it's already at. So another way we can impose bounds and write artificial physics. If you have made Canvas or anything like that, it's familiar to you. If you're programming in the computer and you have a thing that's got …. A Fun \u002F Playful, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Technology & Hardware industry. The overall color palette features White, Pink, Gray, Black, Green. Built using Amazon Web Services, jQuery, Snap.svg, YouTube. AI description: CSSConf 2016 serves as a digital archive and landing page for a premier web development conference. Its primary purpose is to provide developers and designers with access to recorded sessions, presentation slides, and transcripts, ensuring the knowledge shared during the live event in Boston remains accessible to the global tech community. The visual identity is a masterclass in high-energy, expressive design that breaks away from the sterile aesthetics often found in tech. Utilizing a vibrant palette of neon pinks, purples, and teals, the site employs organic, fluid shapes and heavy typographic elements to create a sense of movement and creativity. 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Get a business bank account, high-limit creator credit card, and financial tools built for YouTube, TikTok, and Instagram creators.","\\Karat is a financial technology company, not a bank. Banking services provided by Grasshopper Bank, N.A., Member FDIC, with cards pursuant to a license from Visa USA Inc. The FDIC’s deposit insurance only protects against the failure of an FDIC-insured bank. [ Skip to main content ](#main) [ Download the Karat app now. Exclusively for iOS ](https:\u002F\u002Fapps.apple.com\u002Fus\u002Fapp\u002Fkarat-financial\u002Fid6756500452)Close Announcement Banner [ ](\u002F) - Banking [ Overview ](\u002Fbanking\u002Foverview)[ AI Bookkeeping ](\u002Fbanking\u002Fai-bookkeeping)[ Payments ](\u002Fbanking\u002Fpayments) Credit Card [ Karat Card ](\u002Fcard\u002Foverview)[ Karat Max Card ](\u002Fcard\u002Fkarat-max) Solutions [ Creator Businesses ](\u002Fsolutions\u002Fcreator-businesses)[ Agencies ](\u002Fsolutions\u002Fagencies)[ SMBs ](\u002Fsolutions\u002Fsmbs) Resources [ Guides ](\u002Fresources\u002Fguides)[ Blogs ](\u002Fresources\u002Fblogs)[ Help Center ](https:\u002F\u002Fhelp.trykarat.com\u002Fpublic\u002Fgetting-started\u002Fwelcome-to-the-karat-help-center) About [ Our Story ](\u002Fabout\u002Four-story)[ Press ](\u002Fabout\u002Fpress) - Login - Get Started [ ](#) - Banking [ Overview ](\u002Fbanking\u002Foverview)[ AI Bookkeeping ](\u002Fbanking\u002Fai-bookkeeping)[ Payments ](\u002Fbanking\u002Fpayments) Credit Card [ Karat Card ](\u002Fcard\u002Foverview)[ Karat Max Card ](\u002Fcard\u002Fkarat-max) Solutions [ Creator Businesses ](\u002Fsolutions\u002Fcreator-businesses)[ Agencies ](\u002Fsolutions\u002Fagencies)[ SMBs ](\u002Fsolutions\u002Fsmbs) Resources [ Guides ](\u002Fresources\u002Fguides)[ Blogs ](\u002Fresources\u002Fblogs)[ Help Center ](https:\u002F\u002Fhelp.trykarat.com\u002Fpublic\u002Fgetting-started\u002Fwelcome-to-the-karat-help-center) About [ Our Story ](\u002Fabout\u002Four-story)[ Press ](\u002Fabout\u002Fpress) - Login - Get Started Business banking for - Influencers - Business Owners - Creatives - Entrepreneurs All-in-one banking so you can focus on what matters Get Started Book Demo Lizzy Capri, content creator and Karat memberThomas Frank, content creator and Karat memberAlexandra Botez, content creator and Karat memberLenny Rachitsky, content creator and Karat memberMarina Mogilko, content creator and Karat memberCharlie Chang, content creator and Karat member Trusted by Wendover Productions, Alex Botez, 3LAU and thousands of other creators Karat creator banking app interface Your business finances, all in one place. Many businesses juggle three to five apps just to manage their money. Karat brings banking, credit cards, bookkeeping, AP and AR into a single dashboard built for how you actually work. Karat banking features illustration Banking High-yield business checking accounts with millions in FDIC insurance, no minimums, and up to 5 sub-accounts to organize by purpose Karat creator credit card Credit Card Custom rewards, personalized design, no annual fee, no FX fees, and credit limits based on business and social activity, not just your credit score Karat bulk payment feature Mass Payments Pay talent, contractors, and partners in bulk, domestically and internationally, with automated tax collection and 1099 generation ‍ Karat AI bookkeeping dashboard AI Bookkeeping Transactions are categorized automatically from Karat and external connected accounts. Real time P&L and financial reports are always ready to share Invoicing Create, send, and track invoices from your Karat account. Payments route directly to your checking account via ACH or wire ‍ Team and Org Management Manage multiple business entities under one login, each with its own accounts, card, and employee permissioning ‍ Creator businesses love Karat Content creators, brand deal agencies, and digital entrepreneurs use Karat to power their business operations. Karat payments feature 7.2M Subscribers on YouTube @TooTurntTony Love the platform is built with creators in mind. Very responsive to new feature requests like invoicing and mobile apps, making the creator back end much easier and all on one platform! Karat payments feature 134K Followers on YouTube @AprilynneAlter Karat makes it easy to keep track of my business. It integrates so seamlessly with everything I want it to, and I love how much interest I’m earning with just a checking account! Karat payments feature 10.2M Subscribers on YouTube @IsaiahPhoto I use Karat for two of my businesses and it’s a breeze. 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Better business banking ‍ Get set up in 5 minutes with a business checking account with millions in FDIC insurance, free ACH transfers, and wire payments ready to go from day one. You'll also earn up to 1.75% APY on your checking balance, more than 10x what you get from other banks.\\ \\*Based on an average publicly available interest rate of 0.00% APY at other banks. Rate as of 12\u002F10\u002F25. See Business Deposit Account Agreement Disclosure for details. Apply Now Get demo Karat business banking features illustration Business credit cards that earn for your business The Karat Card is a Visa® Business Credit Card with no annual fee and no foreign transaction fees that arrives custom engraved in stainless steel with your agency's logo. Choose between the Karat Credit Card and the Karat Max Card to get up to 3x the rewards on everything. Easily spin up new virtual and physical cards to manage and track spend across your team. Get Started Get a demo Step 2: Earn 3x rewards with Karat card.svg) A community of creatives Karat is more than just a banking platform - it's a community of content creators, agencies, and freelancers that co-exist in the creator ecosystem. Karat hosts parties and events bringing together our clientele for fun times and professional networking. Becoming a Karat client gets you access to exclusive events at SXSW, Vidcon, VidSummit, and more! 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By offering business banking, high-limit credit cards, and bespoke financial tools, the platform empowers content creators, digital entrepreneurs, and brand agencies to manage their unique revenue streams with professional-grade precision.\n\nThe visual identity is defined by a sophisticated, high-contrast aesthetic that balances modern fintech professionalism with a contemporary, creator-centric energy. Utilizing bold, oversized typography and a clean, spacious layout, the design communicates authority and ease of use. The interface employs a refined color palette and subtle UI elements that appeal to a digitally native audience of high-earning influencers and modern business owners.","Finance & Fintech",[735,33],"Clean \u002F Minimalist",[],[307],[91,739,740],"Segment","Webflow",[742,743,744,745],{"score":234,"category":99},{"score":204,"category":102},{"score":106,"category":105},{"score":109,"category":108},[747,749,750,751],{"score":748,"category":99},68,{"score":204,"category":102},{"score":106,"category":105},{"score":109,"category":108},[122,753,118,126],"blue","Website: Karat. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Karat — Banking, Cards & Financial Tools Built for Growing Businesses. Page description: Karat is the financial operating system for content creators. Get a business bank account, high-limit creator credit card, and financial tools built for YouTube, TikTok, and Instagram creators.. Page content: \\Karat is a financial technology company, not a bank. Banking services provided by Grasshopper Bank, N.A., Member FDIC, with cards pursuant to a license from Visa USA Inc. The FDIC’s deposit insurance only protects against the failure of an FDIC-insured bank. [ Skip to main content ](#main) [ Download the Karat app now. Exclusively for iOS ](https:\u002F\u002Fapps.apple.com\u002Fus\u002Fapp\u002Fkarat-financial\u002Fid6756500452)Close Announcement Banner [ ](\u002F) - Banking [ Overview ](\u002Fbanking\u002Foverview)[ AI Bookkeeping ](\u002Fbanking\u002Fai-bookkeeping)[ Payments ](\u002Fbanking\u002Fpayments) Credit Card [ Karat Card ](\u002Fcard\u002Foverview)[ Karat Max Card ](\u002Fcard\u002Fkarat-max) Solutions [ Creator Businesses ](\u002Fsolutions\u002Fcreator-businesses)[ Agencies ](\u002Fsolutions\u002Fagencies)[ SMBs ](\u002Fsolutions\u002Fsmbs) Resources [ Guides ](\u002Fresources\u002Fguides)[ Blogs ](\u002Fresources\u002Fblogs)[ Help Center ](https:\u002F\u002Fhelp.trykarat.com\u002Fpublic\u002Fgetting-started\u002Fwelcome-to-the-karat-help-center) About [ Our Story ](\u002Fabout\u002Four-story)[ Press ](\u002Fabout\u002Fpress) - Login - Get Started [ ](#) - Banking [ Overview ](\u002Fbanking\u002Foverview)[ AI Bookkeeping ](\u002Fbanking\u002Fai-bookkeeping)[ Payments ](\u002Fbanking\u002Fpayments) Credit Card [ Karat Card ](\u002Fcard\u002Foverview)[ Karat Max Card ](\u002Fcard\u002Fkarat-max) Solutions [ Creator Businesses ](\u002Fsolutions\u002Fcreator-businesses)[ Agencies ](\u002Fsolutions\u002Fagencies)[ SMBs ](\u002Fsolutions\u002Fsmbs) Resources [ Guides ](\u002Fresources\u002Fguides)[ Blogs ](\u002Fresources\u002Fblogs)[ Help Center ](https:\u002F\u002Fhelp.trykarat.com\u002Fpublic\u002Fgetting-started\u002Fwelcome-to-the-karat-help-center) About [ Our Story ](\u002Fabout\u002Four-story)[ Press ](\u002Fabout\u002Fpress) - Login - Get Started Business banking for - Influencers - Business Owners - Creatives - Entrepreneurs All-in-one banking so you can focus on what matters Get Started Book Demo Lizzy Capri, content creator and Karat memberThomas Frank, content creator and Karat memberAlexandra Botez, content creator and Karat memberLenny Rachitsky, content creator and Karat memberMarina Mogilko, content creator and Karat memberCharlie Chang, content creator and Karat member Trusted by Wendover Productions, Alex Botez, 3LAU and thousands of other creators Karat creator banking app interface Your business finances, all in one place. Many businesses juggle three to five apps just to manage their money. Karat brings banking, credit cards, bookkeeping, AP and AR into a single dashboard built for how you actually work. Karat banking features illustration Banking High-yield business checking accounts with millions in FDIC insurance, no minimums, and up to 5 sub-accounts to organize by purpose Karat creator credit card Credit Card Custom rewards, personalized design, no annual fee, no FX fees, and credit limits based on business and social activity, not just your credit score Karat bulk payment feature Mass Payments Pay talent, contractors, and partners in bulk, domestically and internationally, with automated tax collection and 1099 generation ‍ Karat AI bookkeeping dashboard AI Bookkeeping Transactions are categorized automatically from Karat and external connected accounts. Real time P&L and financial reports are always ready to share Invoicing Create, send, and track invoices from your Karat account. Payments route directly to your checking account via ACH or wire ‍ Team and Org Management Manage multiple business entities under one login, each with its own accounts, card, and employee permissioning ‍ Creator businesses love Karat Content creators, brand deal agencies, and digital entrepreneurs use Karat to power their business operations. Karat payments feature 7.2M Subscribers on YouTube @TooTurntTony Love the platform is built with creators in mind. Very responsive to new feature requests like invoicing and mobile apps, making the creator back end much easier and all on one platform! Karat payments feature 134K Followers on YouTube @AprilynneAlter Karat makes it easy to keep track of my business. It integrates so seamlessly with everything I want it to, and I love how much interest I’m earning with just a checking account! Karat payments feature 10.2M Subscribers on YouTube @IsaiahPhoto I use Karat for two of my businesses and it’s a breeze. Really great APY and concierge support that I never got from a traditional bank. Alexandra Botez, content creator and Karat member 1.3M Followers on Twitch @AlexandraBotez Karat is the best business credit card for creators–they approved when other banks rejected me twice. Real Engineering, content creator and Karat member 4.1M Followers on YouTube @RealEngineering Despite running a top YouTube channel, I couldn't get help from traditional banks. Karat set me up with a real business card. Graham Stephan, content creator and Karat member 4.5M Subscribers on YouTube @GrahamStephan Karat provided higher spending limits when vendors delayed paying us, supporting our coffee line. A Taste of Koko, content creator and Karat member 213K Followers on Instagram @ATasteOfKoko When I raised $150k for the Austin Winter Storm, I couldn't access the funds for 2 weeks. I texted Karat who raised my limit to $150k in minutes. For creators, agencies, and growing businesses Karat is built around how your money actually moves, whether you're managing brand deals, creating content, or selling goods or services. Karat financial tools for content creators Creators Banking and a credit card that understand irregular income. Get paid, set aside taxes automatically, and manage your business finances without juggling multiple apps. Karat financial tools for talent agencies and creator management Agencies Pay your entire talent roster in one transaction. Manage multiple clients or entities under one login, with separate accounts and permissions for each. Karat financial tools for creator small businesses SMBs A business bank account, credit card, bookkeeping, and invoicing in one place. No need to stitch together five tools just to manage cash flow. Better business banking ‍ Get set up in 5 minutes with a business checking account with millions in FDIC insurance, free ACH transfers, and wire payments ready to go from day one. You'll also earn up to 1.75% APY on your checking balance, more than 10x what you get from other banks.\\ \\*Based on an average publicly available interest rate of 0.00% APY at other banks. Rate as of 12\u002F10\u002F25. See Business Deposit Account Agreement Disclosure for details. Apply Now Get demo Karat business banking features illustration Business credit cards that earn for your business The Karat Card is a Visa® Business Credit Card with no annual fee and no foreign transaction fees that arrives custom engraved in stainless steel with your agency's logo. Choose between the Karat Credit Card and the Karat Max Card to get up to 3x the rewards on everything. Easily spin up new virtual and physical cards to manage and track spend across your team. Get Started Get a demo Step 2: Earn 3x rewards with Karat card.svg) A community of creatives Karat is more than just a banking platform - it's a community of content creators, agencies, and freelancers that co-exist in the creator ecosystem. Karat hosts parties and events bringing together our clientele for fun times and professional networking. Becoming a Karat client gets you access to exclusive events at SXSW, Vidcon, VidSummit, and more! [](https:\u002F\u002Fapp.trykarat.com\u002Fsignup?code=welcome&callbackUrl=https%3A%2F%2Fapp.trykarat.com%2Fba …. A Clean \u002F Minimalist, Typographic \u002F Big Type website in the Finance & Fintech industry. The overall color palette features White, Blue, Black, Gray. The typography features Inter (Sans Serif). Built using jQuery, Segment, Webflow. AI description: Karat serves as a specialized financial operating system tailored specifically for the creator economy. By offering business banking, high-limit credit cards, and bespoke financial tools, the platform empowers content creators, digital entrepreneurs, and brand agencies to manage their unique revenue streams with professional-grade precision. The visual identity is defined by a sophisticated, high-contrast aesthetic that balances modern fintech professionalism with a contemporary, creator-centric energy. Utilizing bold, oversized typography and a clean, spacious layout, the design communicates authority and ease of use. 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Hire thoughtbot, a design and development agency that provides design and development services for mobile and web applications.","When the stakes are high, experience matters Our senior team partners with you to deliver reliable software and strengthen your team, even under complex constraints. [ Let’s talk ](\u002Fhire-us) Featured case study Client logo Your browser does not support the video tag. Your browser does not support the video tag. CloseKnit Health - Product Management - UX, UI, & Product Design - Ruby on Rails How thoughtbot delivered a multi-platform care solution while accelerating release speeds by 10x. Read about how we helped CloseKnit Health > We’ve had eight to ten times improvement in our release speed over a year, and that pace only looks to continue to accelerate. It’s night and day in terms of what we’re able to deliver. A headshot of Matt Thompson, Product Manager, CloseKnit Health Matt Thompson, Product Manager, CloseKnit Health Our services Your expert partners for building mission-driven products We specialize in building and modernizing software where reliability, compliance, and long-term maintainability matter as much as speed. Learn more about our services For every stage of your business - Rapid validation and early product strategy - Building a new product and roadmap planning - Team augmentation and process improvement - DevOps, Cloud, CI\u002FCD Over 1,000+ positive outcomes Our Clients Trusted by teams building software in high-stakes and regulated environments Here are their stories - Real Chemistry logo - Postmates logo - MoMA logo - Groups Recover Together logo - Harvard Business Review logo - LevelUp logo - Lola logo - vimeo logo - Airrosti logo - Digital Ocean logo - Planned Parenthood logo - Everlane logo - Hilton logo - Blinkist logo - Gov.uk logo - Mass Challenge logo - Mailchimp logo - Tile logo - Mindler logo - Merck logo - Harry's logo - BarkBox logo - Kickstarter logo - Disney logo Service Highlight Streamline your workflows with Artificial Intelligence (AI) Reimagine your company's future by developing your own custom Generative AI applications. thoughtbot can help you find opportunities to leverage OpenAI's ChatGPT to streamline internal workflows and stay ahead of the competition. Drive innovation with AI Illustration of a maze with paths combining to a single way out. Client Success Delivering confidently in complex environments [ A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. HBR Future-proofing Harvard Business Review to inspire the next generation of global business leaders. ](\u002Fcase-studies\u002FHBR-new-mobile-app)[ Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Generative AI Transforming healthcare experiences with artificial intelligence and machine learning ](\u002Fcase-studies\u002Fgenerative-ai)[ CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit Health Creating a scalable, multi-platform solution for virtual urgent care ](https:\u002F\u002Fthoughtbot.com\u002Fcase-studies\u002Fcloseknit) > We were so impressed by how collaborative and organized thoughtbot’s cross-functional team was. They were able to work through unexpected challenges with strategic focus. That remained consistent throughout our nine-month engagement. A headshot of Anne Bartholomew Anne Bartholomew Director of Product Management, Harvard Business Review Read the Harvard Business Review case study Our company Purpose-driven teams Our team is driven by our purpose and values; we continually improve our process, do our best work in strong partnerships with you, and transparently share how we work. We now have teammates located throughout the Americas, Europe, West Asia, and Africa enabling us to take on client projects around the world. Learn more about our company Illustration of a compass with silhouettes of people around it. Resources for Designers, Developers, and Leaders Reap the rewards of everything we’ve learned while building successful products Tech Leadership A quick-library to help your team level up processes and decision-making. Dive into our resources Design Sprint Guide Our guide to conducting and facilitating Product Design Sprints. Start your sprint Upcase Become an experienced developer and take “junior” out of your title. Learn from the experts Our Playbook Our documented approach to making successful web and mobile products. Discover a better way of working Our Blog The latest design, development, and product tools, techniques and more. Stay current on best practices Giant Robots Smashing Into Other Giant Robots Podcast A podcast about the design, development, and business of great software. Listen and subscribe What does success look like for your project? 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By positioning themselves as senior partners rather than mere vendors, they cater to established enterprises and ambitious startups that require deep technical expertise in Ruby on Rails, AI, and product strategy. The site effectively communicates a sense of reliability and high-level craftsmanship, targeting decision-makers who value experience and proven results.\n\nThe visual identity is modern, bold, and highly energetic, utilizing a sophisticated dark mode aesthetic. The design leverages large, impactful typography and a vibrant color palette of corals, teals, and purples to create a sense of personality and technical flair. Asymmetric layouts and organic, rounded image masks break away from traditional corporate stiffness, signaling a studio that is both technically rigorous and creatively forward-thinking.","Agency & Studio",[735,30,33,600],[758],[307,307],[304],[871,872,873,874],{"score":209,"category":99},{"score":109,"category":102},{"score":164,"category":105},{"score":184,"category":108},[876,878,879,880],{"score":877,"category":99},37,{"score":106,"category":102},{"score":164,"category":105},{"score":184,"category":108},[118,126,122,882,883],"teal","red","Website: thoughtbot. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Design and Development agency building web and mobile products - thoughtbot. Page description: Looking for a nearby developer? Hire thoughtbot, a design and development agency that provides design and development services for mobile and web applications.. Page content: When the stakes are high, experience matters Our senior team partners with you to deliver reliable software and strengthen your team, even under complex constraints. [ Let’s talk ](\u002Fhire-us) Featured case study Client logo Your browser does not support the video tag. Your browser does not support the video tag. CloseKnit Health - Product Management - UX, UI, & Product Design - Ruby on Rails How thoughtbot delivered a multi-platform care solution while accelerating release speeds by 10x. Read about how we helped CloseKnit Health > We’ve had eight to ten times improvement in our release speed over a year, and that pace only looks to continue to accelerate. It’s night and day in terms of what we’re able to deliver. A headshot of Matt Thompson, Product Manager, CloseKnit Health Matt Thompson, Product Manager, CloseKnit Health Our services Your expert partners for building mission-driven products We specialize in building and modernizing software where reliability, compliance, and long-term maintainability matter as much as speed. Learn more about our services For every stage of your business - Rapid validation and early product strategy - Building a new product and roadmap planning - Team augmentation and process improvement - DevOps, Cloud, CI\u002FCD Over 1,000+ positive outcomes Our Clients Trusted by teams building software in high-stakes and regulated environments Here are their stories - Real Chemistry logo - Postmates logo - MoMA logo - Groups Recover Together logo - Harvard Business Review logo - LevelUp logo - Lola logo - vimeo logo - Airrosti logo - Digital Ocean logo - Planned Parenthood logo - Everlane logo - Hilton logo - Blinkist logo - Gov.uk logo - Mass Challenge logo - Mailchimp logo - Tile logo - Mindler logo - Merck logo - Harry's logo - BarkBox logo - Kickstarter logo - Disney logo Service Highlight Streamline your workflows with Artificial Intelligence (AI) Reimagine your company's future by developing your own custom Generative AI applications. thoughtbot can help you find opportunities to leverage OpenAI's ChatGPT to streamline internal workflows and stay ahead of the competition. Drive innovation with AI Illustration of a maze with paths combining to a single way out. Client Success Delivering confidently in complex environments [ A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. HBR Future-proofing Harvard Business Review to inspire the next generation of global business leaders. ](\u002Fcase-studies\u002FHBR-new-mobile-app)[ Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Generative AI Transforming healthcare experiences with artificial intelligence and machine learning ](\u002Fcase-studies\u002Fgenerative-ai)[ CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit Health Creating a scalable, multi-platform solution for virtual urgent care ](https:\u002F\u002Fthoughtbot.com\u002Fcase-studies\u002Fcloseknit) > We were so impressed by how collaborative and organized thoughtbot’s cross-functional team was. They were able to work through unexpected challenges with strategic focus. That remained consistent throughout our nine-month engagement. A headshot of Anne Bartholomew Anne Bartholomew Director of Product Management, Harvard Business Review Read the Harvard Business Review case study Our company Purpose-driven teams Our team is driven by our purpose and values; we continually improve our process, do our best work in strong partnerships with you, and transparently share how we work. We now have teammates located throughout the Americas, Europe, West Asia, and Africa enabling us to take on client projects around the world. Learn more about our company Illustration of a compass with silhouettes of people around it. Resources for Designers, Developers, and Leaders Reap the rewards of everything we’ve learned while building successful products Tech Leadership A quick-library to help your team level up processes and decision-making. Dive into our resources Design Sprint Guide Our guide to conducting and facilitating Product Design Sprints. Start your sprint Upcase Become an experienced developer and take “junior” out of your title. Learn from the experts Our Playbook Our documented approach to making successful web and mobile products. Discover a better way of working Our Blog The latest design, development, and product tools, techniques and more. Stay current on best practices Giant Robots Smashing Into Other Giant Robots Podcast A podcast about the design, development, and business of great software. Listen and subscribe What does success look like for your project? Let’s chat. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Agency & Studio industry. The overall color palette features Black, Gray, White, Teal, Red. The typography features Inter (Sans Serif), Inter (Sans Serif). Built using Stimulus. AI description: thoughtbot is a premier design and development agency specializing in building high-stakes web and mobile products. By positioning themselves as senior partners rather than mere vendors, they cater to established enterprises and ambitious startups that require deep technical expertise in Ruby on Rails, AI, and product strategy. The site effectively communicates a sense of reliability and high-level craftsmanship, targeting decision-makers who value experience and proven results. The visual identity is modern, bold, and highly energetic, utilizing a sophisticated dark mode aesthetic. The design leverages large, impactful typography and a vibrant color palette of corals, teals, and purples to create a sense of personality and technical flair. Asymmetric layouts and organic, rounded image masks break away from traditional corporate stiffness, signaling a studio that is both technically rigorous and creatively forward-thinking."]