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MARLIES VAN DER WEL](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fdr-oetker) [project NESPRESSO VERTUO Hyperculture & Katananga & Manuel Ferrari](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fnespresso-vertuo) [project GOOGLE THIS YEAR SEARCH Oscar Llorens](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fgoogle) [project SAMSUNG GALAXY BOOKS Mitsi](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fsamsung) [project ZEEMAN AIR Menno Fokma, Manuel Ferrari & Freek van Haagen](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fzeeman-air) [project FASHION WEEK LONDON Hyperculture](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fsuperdry) [project WHATSAPP GROWTH Manuel Ferrari, Freek van Haagen, Yngwie Boley](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fwhatsapp) [project DUBBELFRISSS BIZARRELY REFRESHING HyperCulture](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fdubbel-frisss) [project Skyteam Care & Protect](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fskyteam) [project B-BETTER Studio Mitsi](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fb-better) [project VOEDINGSCENTRUM EETWISSEL Studio Katananga](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fvoedingscentrum-eetwissel) [project PLUS JOSEPH JOSEPH KITCHEN TOOLS Marlies van der Wel](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fplus) [project Deutsche Bank Everything is Connected TA\\\\VO Studio](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fdeutsche-bank-everything-is-connected) [project APPROVED BY YIM RECYCLE LOOP A Good Beer, Eric Smilde](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fyim) [project The Forgotten Child Stop changing Caregivers Griffin](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fthe-forgotten-child-stop-changing-caregivers) [project DENTAL CLINICS EXPEDITIE TANDARTICA Ollanski](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fexpeditie-tandartica) [project SINGAPORE AIRLINES SEAMLESS LOOPS Molistudio](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fsingapore-airlines) [artist HyperCulture Animation & Film, CGI\u002F3D, Direction](https:\u002F\u002Fartbox.nl\u002Fartists\u002Fhyperculture) [project BAVARIA FAMILY FACTS OR FABLES? Hugo Goudswaard, Eduardo Bertone](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fbavaria) [project LINKEDIN FEATURES Dani Montesinos](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Flinkedin) [artist A Day Off Animation & Film, Direction, Photography](https:\u002F\u002Fartbox.nl\u002Fartists\u002Fa-day-off) [project XENOS ONGEWOON WEKEN Vera van Wolferen](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fxenos) [project EMIRATES NBD SMALL CHANGE Marlies van der Wel, Freek van Haagen, Yngwie Boley](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Femirates-nbd-small-change) [project TRAVEL EVENT CLICK A Good Beer](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fbooking) [project ABN Amro Beleggen Basis Rutger Paulusse, Eric Smilde, Kees Sparnaaij](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fabn-amro) [project Merck Group Breaktrough begins with curiosity TAVO](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fmerck-group) [project Ford Maintenance on your car Yngwie Boley](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fford) [project G-star Wrapped up in light Menno Fokma](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fg-star) [project Rabobank You will need it later OddOne](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Frabobank) [project ABN AMRO MISSION 2030 Sjoerd Verbeek](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fabn-amro-mission-2030) [project NAKD SIMPLY YUMMY Zender, Christiaan Dros](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fnakd) [project PAND NOORD Zenk One](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Fpand-noord) [project TOMMY LOVE Eduardo Bertone, Jeroen W. Mantel](https:\u002F\u002Fartbox.nl\u002Fprojects\u002Ftommyxlove). A Clean \u002F Minimalist, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Agency & Studio industry. The overall color palette features White, Black, Gray. The typography features GT America (Sans Serif, Grilli Type), GT America (Sans Serif, Grilli Type), GT America (Sans Serif, Grilli Type), GT America (Sans Serif, Grilli Type), GT America (Sans Serif, Grilli Type), GT America (Sans Serif, Grilli Type), GT America (Sans Serif, Grilli Type), GT America (Sans Serif, Grilli Type). Built using Craft CMS, MailChimp, Ubuntu, Yii. AI description: Artbox Amsterdam positions itself as a premier 'Centre for Creation,' operating at the intersection of a creative agency, production house, and artist representation. The website serves as a high-impact digital portfolio designed to showcase a diverse roster of talent and a sophisticated body of work ranging from high-end animation to cinematic photography. It is clearly aimed at global brands, advertising agencies, and production studios seeking top-tier visual storytelling and creative expertise. The visual identity is unapologetically bold and cinematic, utilizing full-bleed, high-resolution imagery that commands immediate attention. By employing massive, impactful typography overlaid on striking visual content—from hyper-realistic animal close-ups to vibrant 3D animations—the design communicates a sense of scale and creative mastery. The minimalist navigation and spacious layout ensure that the artistry remains the protagonist, creating an immersive experience that feels both premium and avant-garde.",{"id":467,"website_id":468,"page_id":467,"name":469,"slug":470,"url":471,"website_name":469,"website_slug":470,"website_url":472,"result_url":471,"fetched_at":473,"score":192,"score_boost":332,"ai_score":192,"freshness_score":474,"scored_at":475,"page_name":40,"page_url":471,"page_title":476,"page_description":477,"page_content":478,"page_sort":332,"is_home":339,"is_home_rank":340,"page_type_id":341,"page_type_name":47,"cover":479,"cover_mobile":482,"cover_sequence":484,"translations":545,"industry":21,"styles":548,"credits":549,"font_families":550,"technologies":551,"pagespeed":554,"pagespeed_mobile":560,"buckets":566,"search_payload":568},"7dd99788-f9bb-463e-bdf3-e669f05c4690","ec34302f-fd44-4b61-b1ef-cf0056a56a9c","Upstatement","upstatement","https:\u002F\u002Fupstatement.com\u002F","https:\u002F\u002Fupstatement.com","2026-05-04T12:33:53.000Z",1777898033,"2026-05-24T20:58:22.000Z","Upstatement | A strategic digital studio with an editorial mindset.","We build brands up.","Upstatement We’re a strategic design studio Big, huge websites Design systems Digital products Digital brands with an editorial mindset. The courage to ask hard questions The insight to uncover deep truths The creativity to innovate The craft to deliver The voice to tell a great story The heart to care [ Athlete wearing Nike clothing. Athlete wearing Nike clothing. Nike: A global digital brand reset ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fnike) [ Etsy brand elements. Etsy: The Universe of Special ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fetsy) We build - Digital products, apps, and services - Large-scale digital platforms - Digital editorial products - Brands and design systems For - Established brands - Historic institutions - Visionary leaders - Mission-focused startups Our clients - ### Mozilla Firefox - ### Vogue & Condé Nast - ### Microsoft - [ ### PBS News > I’m still blown away, and so proud. Amazed at the quality of work we got from the whole Upstatement team… just stunned by the perfect execution on every element. > > Travis Daub Director of Digital at PBS News ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fpbs-newshour) - [ ### Colgate ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fhum) - [ ### Everytown > The care, thought, strategy, empathy, dedication, and expertise that Upstatement brought to the table was immeasurable. > > Vivian Eri Shibata Director of Digital Products at Everytown ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Feverytown) - [ ### Grist > We knew our old brand wasn’t serving us well, but we didn’t know what we were going to evolve into. Upstatement asked us the right questions that helped us get to that answer. > > Christian Skotte Director of Innovation and Growth at Grist ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fgrist) - [ ### MIT > This is easy to use. > > Don Norman Co-founder of the Nielsen Norman Group and author of The Design Of Everyday Things, commenting on our MIT.edu redesign 🥹 ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fmit-edu) - ### ESPN > It’s hard to listen to people deep enough and wide enough to build something that, when they see it, they’re emotionally moved. That’s a very, very rare thing. That’s what I do for a living. But I have never seen it done better than this. > > Brené Brown on our collaboration - [ About 01. ](https:\u002F\u002Fupstatement.com\u002Fabout) - [ Work 02. ](https:\u002F\u002Fupstatement.com\u002Fwork) - [ Blog 03. ](https:\u002F\u002Fupstatement.com\u002Fblog) - [ Contact 04. ](https:\u002F\u002Fupstatement.com\u002Fcontact) - [ Newsletter 05. ](https:\u002F\u002Fupstatement.com\u002Fnewsletter) * Points of view - [ Community products are the future ](https:\u002F\u002Fupstatement.com\u002Fwork\u002Fproducts) - [ All brands are digital ](https:\u002F\u002Fupstatement.com\u002Fwork\u002Fdigital-brands)",{"id":480,"height":13,"width":12,"blurhash":481},"3a564cb8-f242-4605-9e16-edce20775510","radial-gradient(at 0 0,#2b0800,#00000000 50%),radial-gradient(at 33% 0,#311000,#00000000 50%),radial-gradient(at 67% 0,#200000,#00000000 50%),radial-gradient(at 100% 0,#240600,#00000000 50%),radial-gradient(at 0 50%,#0c0000,#00000000 50%),radial-gradient(at 33% 50%,#313131,#00000000 50%),radial-gradient(at 67% 50%,#423333,#00000000 50%),radial-gradient(at 100% 50%,#442121,#00000000 50%),radial-gradient(at 0 100%,#000d1a,#00000000 50%),radial-gradient(at 33% 100%,#2f3d40,#00000000 50%),radial-gradient(at 67% 100%,#203333,#00000000 50%),radial-gradient(at 100% 100%,#262823,#00000000 50%)",{"id":483,"height":15,"width":14,"blurhash":347},"5f5f2a91-f6bd-4c87-9b87-0e485a422810",[485,488,491,494,497,500,503,506,509,512,515,518,521,524,527,530,533,536,539,542],{"directus_files_id":486},{"id":487},"93dc29db-d31b-4ba0-9452-0ec35f2fdaad",{"directus_files_id":489},{"id":490},"2d76ac31-8160-4e51-9040-92dc6c4202fe",{"directus_files_id":492},{"id":493},"a49c5c91-42e8-4ee1-94bb-3c8aec1ec77d",{"directus_files_id":495},{"id":496},"d657cab2-1766-4704-8d90-1302df57b995",{"directus_files_id":498},{"id":499},"7190de86-2125-4cb7-82cd-e57fc16655b1",{"directus_files_id":501},{"id":502},"fda3d3ff-6c25-44fd-9575-9d33aa68ad5f",{"directus_files_id":504},{"id":505},"c546e02a-3078-4663-8e0d-e5bfbf700f0a",{"directus_files_id":507},{"id":508},"9c5c6b87-e0af-4759-816c-6781c9aa08e4",{"directus_files_id":510},{"id":511},"94d2670f-599d-4790-8025-0a1fff590c0b",{"directus_files_id":513},{"id":514},"7961bdf8-5677-4852-94e6-55ab9ba0981f",{"directus_files_id":516},{"id":517},"499928bc-c01d-4cec-8f04-88191a10b890",{"directus_files_id":519},{"id":520},"728bcd00-938b-4c4b-bc58-dd790ecd1b16",{"directus_files_id":522},{"id":523},"1760b644-6a92-4d9a-9f01-bb948dfd7381",{"directus_files_id":525},{"id":526},"621045cb-e6d9-45dc-8341-9bdd12926756",{"directus_files_id":528},{"id":529},"29684f6a-bc3a-4d6a-b09c-793a1cd2aab1",{"directus_files_id":531},{"id":532},"d3bbba05-8f0f-459a-aa78-9e11b1d9dcb3",{"directus_files_id":534},{"id":535},"44258139-4dab-4939-a17e-abb9f1d3c93f",{"directus_files_id":537},{"id":538},"62e89030-24c8-405f-a92c-063fbf17d117",{"directus_files_id":540},{"id":541},"8f7875c1-9c8b-4771-a0db-c0ed4b7dd2b7",{"directus_files_id":543},{"id":544},"20256c43-a0a7-4679-8472-592e494139ce",[546],{"languages_code":441,"description":547},"Upstatement is a high-end strategic design studio that bridges the gap between digital product development and editorial storytelling. Positioned as a premium partner for brands seeking more than just functional interfaces, the studio focuses on creating deep emotional connections through sophisticated visual narratives and thoughtful user experiences.\n\nThe visual identity is defined by a striking, high-contrast aesthetic that utilizes a dark mode foundation paired with elegant, oversized serif typography. The design language is minimalist yet authoritative, employing a layout that feels more like a luxury magazine than a traditional tech agency. By combining large-scale, emotive photography with a clean, structured grid, Upstatement communicates a sense of curated excellence tailored for sophisticated, global clients.",[444,226,30],[469],[285],[259,252,552,553],"scrollreveal","SEOmatic",[555,557,558,559],{"score":556,"category":78},98,{"score":457,"category":81},{"score":85,"category":84},{"score":457,"category":87},[561,563,564,565],{"score":562,"category":78},56,{"score":85,"category":81},{"score":457,"category":84},{"score":457,"category":87},[101,105,97,567],"brown","Website: Upstatement. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Upstatement | A strategic digital studio with an editorial mindset.. Page description: We build brands up.. Page content: Upstatement We’re a strategic design studio Big, huge websites Design systems Digital products Digital brands with an editorial mindset. The courage to ask hard questions The insight to uncover deep truths The creativity to innovate The craft to deliver The voice to tell a great story The heart to care [ Athlete wearing Nike clothing. Athlete wearing Nike clothing. Nike: A global digital brand reset ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fnike) [ Etsy brand elements. Etsy: The Universe of Special ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fetsy) We build - Digital products, apps, and services - Large-scale digital platforms - Digital editorial products - Brands and design systems For - Established brands - Historic institutions - Visionary leaders - Mission-focused startups Our clients - ### Mozilla Firefox - ### Vogue & Condé Nast - ### Microsoft - [ ### PBS News > I’m still blown away, and so proud. Amazed at the quality of work we got from the whole Upstatement team… just stunned by the perfect execution on every element. > > Travis Daub Director of Digital at PBS News ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fpbs-newshour) - [ ### Colgate ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fhum) - [ ### Everytown > The care, thought, strategy, empathy, dedication, and expertise that Upstatement brought to the table was immeasurable. > > Vivian Eri Shibata Director of Digital Products at Everytown ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Feverytown) - [ ### Grist > We knew our old brand wasn’t serving us well, but we didn’t know what we were going to evolve into. Upstatement asked us the right questions that helped us get to that answer. > > Christian Skotte Director of Innovation and Growth at Grist ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fgrist) - [ ### MIT > This is easy to use. > > Don Norman Co-founder of the Nielsen Norman Group and author of The Design Of Everyday Things, commenting on our MIT.edu redesign 🥹 ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fmit-edu) - ### ESPN > It’s hard to listen to people deep enough and wide enough to build something that, when they see it, they’re emotionally moved. That’s a very, very rare thing. That’s what I do for a living. But I have never seen it done better than this. > > Brené Brown on our collaboration - [ About 01. ](https:\u002F\u002Fupstatement.com\u002Fabout) - [ Work 02. ](https:\u002F\u002Fupstatement.com\u002Fwork) - [ Blog 03. ](https:\u002F\u002Fupstatement.com\u002Fblog) - [ Contact 04. ](https:\u002F\u002Fupstatement.com\u002Fcontact) - [ Newsletter 05. ](https:\u002F\u002Fupstatement.com\u002Fnewsletter) * Points of view - [ Community products are the future ](https:\u002F\u002Fupstatement.com\u002Fwork\u002Fproducts) - [ All brands are digital ](https:\u002F\u002Fupstatement.com\u002Fwork\u002Fdigital-brands). A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Upstatement. The overall color palette features Black, White, Gray, Brown. The typography features GT America (Sans Serif, Grilli Type). Built using Craft CMS, reCAPTCHA, scrollreveal, SEOmatic. AI description: Upstatement is a high-end strategic design studio that bridges the gap between digital product development and editorial storytelling. Positioned as a premium partner for brands seeking more than just functional interfaces, the studio focuses on creating deep emotional connections through sophisticated visual narratives and thoughtful user experiences. The visual identity is defined by a striking, high-contrast aesthetic that utilizes a dark mode foundation paired with elegant, oversized serif typography. The design language is minimalist yet authoritative, employing a layout that feels more like a luxury magazine than a traditional tech agency. By combining large-scale, emotive photography with a clean, structured grid, Upstatement communicates a sense of curated excellence tailored for sophisticated, global clients.",{"id":570,"website_id":571,"page_id":570,"name":572,"slug":573,"url":574,"website_name":572,"website_slug":573,"website_url":575,"result_url":574,"fetched_at":576,"score":333,"score_boost":332,"ai_score":333,"freshness_score":577,"scored_at":578,"page_name":40,"page_url":574,"page_title":579,"page_description":580,"page_content":581,"page_sort":332,"is_home":339,"is_home_rank":340,"page_type_id":341,"page_type_name":47,"cover":582,"cover_mobile":585,"cover_sequence":587,"translations":678,"industry":21,"styles":681,"credits":683,"font_families":684,"technologies":685,"pagespeed":688,"pagespeed_mobile":693,"buckets":699,"search_payload":700},"cb21a5a6-10c5-417f-9ada-862aea9ed612","d43700d5-8303-4947-bf28-39162bf3fafc","ALT Creative","ashthorp","https:\u002F\u002Fashthorp.com\u002F","https:\u002F\u002Fashthorp.com","2026-05-24T22:30:10.000Z",1779661810,"2026-05-24T22:30:32.000Z","ALT Creative, Inc.","ALT Creative, Inc. offers illustration, design, VFX, animation, and directorial services managed by our director, Ash Thorp.","logo - Info - Work - Photo - Auto - Store - Info - Work - Photo - Auto - Store Welcome to ALT Creative Where the world of abstract meets reality. Welcome To the wild world of ALT Creative. View the Showreel About About \\- ALT Creative, Inc. offers illustration, design, VFX, animation, and directorial services managed by our director, Ash Thorp. Social \\- Instagram Vimeo Behance Contact \\- If you have a scheduling inquiry for our creative services or wish to chat about an upcoming project need, please contact us at info@altcinc.com \\- If you have a project you would like to collaborate on or simply want to say hello. Please reach out info@altcinc.com [ ORION - ACT 1 Project type ORION - ACT 1 ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Forion_act_1) [ CHIMERA Project type CHIMERA ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fchimera) [ THE BATMAN Project type THE BATMAN ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fbatman) [ ANT-MAN Project type ANT-MAN ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fantman) [ EVINETTA Project type EVINETTA ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fevinetta) [ Epoch Short film Epoch ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fepoch) [ McLAREN 750s Project type McLAREN 750s ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002F750s) [ ORION Project type ORION ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Forion) [ TRI-SECT Project type TRI-SECT ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Ftrisect) [ The Great Hack Short film The Great Hack ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fthegreathack) [ EX TENEBRIS Project type EX TENEBRIS ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fex-tenebris) [ M E C H A Title Sequence M E C H A ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fyoutube-mecha) [ M O D U L A R Title Sequence M O D U L A R ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fytmodular) [ MORTAL SHELL Project type MORTAL SHELL ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fmortalshell) [ L'INTRUS - BEYOND BATMAN Project type L'INTRUS - BEYOND BATMAN ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fbeyondbatman) [ SHOWTIME Project type SHOWTIME ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fshowtime) [ SAAB S9 Project type SAAB S9 ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fsaab-s9) [ FAR FAR WAY Project type FAR FAR WAY ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Ffarfaraway) [ Underwater Project type Underwater ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Funderwater) [ The Gentle Art Short film The Gentle Art ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fthegentleart) [ Passage Short Film Passage ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fpassage) [ Captain Marvel Project type Captain Marvel ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fcaptainmarvel) [ Call of Duty: Infinite Warfare Project type Call of Duty: Infinite Warfare ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Finfinitewarfare) [ Project 2501 Project type Project 2501 ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fproject-2501) [ X-Men: First Class Title Sequence X-Men: First Class ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fxmen) [ Prometheus Feature film Prometheus ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fprometheus) [ Lost Boy Short film Lost Boy ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Flostboy) [ Ender's Game Feature film Ender's Game ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fendersgame) [ ARES: Our Greatest Adventure Commercial ARES: Our Greatest Adventure ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fares) [ NONE Short film NONE ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fnone) [ FITC - Tokyo Title Sequence FITC - Tokyo ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Ffitctokyo) [ Assassin's Creed Feature film Assassin's Creed ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fassassinscreed) [ Ghost in the Shell Feature film Ghost in the Shell ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fgits) [ Nike - VaporMax Commercial Nike - VaporMax ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fnikevapormax) [ NIHON Short film NIHON ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fnihon) [ Awaken Akira Short film Awaken Akira ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fawakenakira) [ Shared Memories Short film Shared Memories ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fsharedmemories) [ Epoch II Project type Epoch II ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fepochii) [ Edifice Short film Edifice ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fedifice) Always learning. Always growing. Always learning. Always growing. Copyright \\- © 2021 ALT Creative, Inc. © 2019 ALT Creative, Inc. 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The platform serves as a premium portfolio for high-end visual effects, animation, illustration, and directorial services, catering to a sophisticated audience of film producers, gaming studios, and luxury brand collaborators.\n\nThe visual identity is unapologetically bold and cinematic, utilizing a deep dark mode aesthetic that allows high-fidelity visual assets to command center stage. Through a combination of heavy typographic hierarchy, minimalist navigation, and striking, high-contrast imagery, the design communicates a sense of technical mastery and avant-garde creativity. It is a digital showcase that feels less like a traditional agency site and more like a portal into a high-concept visual universe.",[444,226,682],"Futuristic \u002F Sci-Fi",[],[268],[686,239,240,687,241,253],"Flywheel","Semplice",[689,690,691,692],{"score":193,"category":78},{"score":333,"category":81},{"score":457,"category":84},{"score":457,"category":87},[694,695,697,698],{"score":183,"category":78},{"score":696,"category":81},75,{"score":85,"category":84},{"score":457,"category":87},[101,105,97],"Website: ALT Creative. Page: Homepage. Page type: Home \u002F Landing Page. Page title: ALT Creative, Inc.. Page description: ALT Creative, Inc. offers illustration, design, VFX, animation, and directorial services managed by our director, Ash Thorp.. Page content: logo - Info - Work - Photo - Auto - Store - Info - Work - Photo - Auto - Store Welcome to ALT Creative Where the world of abstract meets reality. Welcome To the wild world of ALT Creative. View the Showreel About About \\- ALT Creative, Inc. offers illustration, design, VFX, animation, and directorial services managed by our director, Ash Thorp. Social \\- Instagram Vimeo Behance Contact \\- If you have a scheduling inquiry for our creative services or wish to chat about an upcoming project need, please contact us at info@altcinc.com \\- If you have a project you would like to collaborate on or simply want to say hello. Please reach out info@altcinc.com [ ORION - ACT 1 Project type ORION - ACT 1 ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Forion_act_1) [ CHIMERA Project type CHIMERA ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fchimera) [ THE BATMAN Project type THE BATMAN ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fbatman) [ ANT-MAN Project type ANT-MAN ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fantman) [ EVINETTA Project type EVINETTA ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fevinetta) [ Epoch Short film Epoch ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fepoch) [ McLAREN 750s Project type McLAREN 750s ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002F750s) [ ORION Project type ORION ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Forion) [ TRI-SECT Project type TRI-SECT ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Ftrisect) [ The Great Hack Short film The Great Hack ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fthegreathack) [ EX TENEBRIS Project type EX TENEBRIS ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fex-tenebris) [ M E C H A Title Sequence M E C H A ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fyoutube-mecha) [ M O D U L A R Title Sequence M O D U L A R ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fytmodular) [ MORTAL SHELL Project type MORTAL SHELL ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fmortalshell) [ L'INTRUS - BEYOND BATMAN Project type L'INTRUS - BEYOND BATMAN ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fbeyondbatman) [ SHOWTIME Project type SHOWTIME ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fshowtime) [ SAAB S9 Project type SAAB S9 ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fsaab-s9) [ FAR FAR WAY Project type FAR FAR WAY ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Ffarfaraway) [ Underwater Project type Underwater ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Funderwater) [ The Gentle Art Short film The Gentle Art ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fthegentleart) [ Passage Short Film Passage ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fpassage) [ Captain Marvel Project type Captain Marvel ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fcaptainmarvel) [ Call of Duty: Infinite Warfare Project type Call of Duty: Infinite Warfare ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Finfinitewarfare) [ Project 2501 Project type Project 2501 ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fproject-2501) [ X-Men: First Class Title Sequence X-Men: First Class ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fxmen) [ Prometheus Feature film Prometheus ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fprometheus) [ Lost Boy Short film Lost Boy ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Flostboy) [ Ender's Game Feature film Ender's Game ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fendersgame) [ ARES: Our Greatest Adventure Commercial ARES: Our Greatest Adventure ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fares) [ NONE Short film NONE ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fnone) [ FITC - Tokyo Title Sequence FITC - Tokyo ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Ffitctokyo) [ Assassin's Creed Feature film Assassin's Creed ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fassassinscreed) [ Ghost in the Shell Feature film Ghost in the Shell ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fgits) [ Nike - VaporMax Commercial Nike - VaporMax ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fnikevapormax) [ NIHON Short film NIHON ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fnihon) [ Awaken Akira Short film Awaken Akira ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fawakenakira) [ Shared Memories Short film Shared Memories ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fsharedmemories) [ Epoch II Project type Epoch II ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fepochii) [ Edifice Short film Edifice ](https:\u002F\u002Fwww.altcinc.com\u002Fwork\u002Fedifice) Always learning. Always growing. Always learning. Always growing. Copyright \\- © 2021 ALT Creative, Inc. © 2019 ALT Creative, Inc. Contact \\- info@altcinc.com info@altcinc.com Social \\- Instagram [Vimeo ](https:\u002F\u002Fvimeo.com\u002Fashthorp)Twitter Instagram Vimeo Twitter. A Clean \u002F Minimalist, Dark Mode, Futuristic \u002F Sci-Fi website in the Agency & Studio industry. The overall color palette features Black, White, Gray. The typography features Open Sans (Sans Serif). Built using Flywheel, jQuery, PHP, Semplice, WordPress, YouTube. AI description: ALT Creative is a high-octane multidisciplinary studio led by director Ash Thorp, specializing in the intersection of digital art and cinematic reality. The platform serves as a premium portfolio for high-end visual effects, animation, illustration, and directorial services, catering to a sophisticated audience of film producers, gaming studios, and luxury brand collaborators. 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It is a digital showcase that feels less like a traditional agency site and more like a portal into a high-concept visual universe.",{"id":702,"website_id":703,"page_id":702,"name":704,"slug":705,"url":706,"website_name":704,"website_slug":705,"website_url":706,"result_url":706,"fetched_at":707,"score":462,"score_boost":332,"ai_score":708,"freshness_score":334,"scored_at":709,"page_name":40,"page_url":706,"page_title":704,"page_description":710,"page_content":711,"page_sort":332,"is_home":339,"is_home_rank":340,"page_type_id":341,"page_type_name":47,"cover":712,"cover_mobile":715,"cover_sequence":717,"translations":805,"industry":808,"styles":809,"credits":810,"font_families":811,"technologies":813,"pagespeed":818,"pagespeed_mobile":824,"buckets":829,"search_payload":831},"36616150-0785-49dc-a0b0-fa74af7a4bce","e994345b-9045-42a1-aae3-47055c3c8a17","Brand New","underconsideration","https:\u002F\u002Funderconsideration.com\u002Fbrandnew","2026-05-04T15:45:05.000Z",80,"2026-05-23T20:24:25.000Z","Opinions on corporate and brand identity work","Monday May 4, 2026 [ New Logo and Packaging for Maxi Health by M\u002FOTGReviewed Sciencemaxxing before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_packaging_for_maxi_health_by_m_otg.php) 12 Comments (11) [ New Logo and Identity for CloseCo. by Base DesignNoted Always be Closing New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_closeco__by_base_design.php) 3 Comments (5) [ Nice Linked Now That’s What I Call Logos! Now That’s What I Call Logos! ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnow_thats_what_i_call_logos.php) 2 Comments (1) Friday May 1, 2026 [ Friday Likes 573Reviewed From SMLXL, Pivot Brands, and Praktika a b c ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Ffriday_likes_573.php) 8 Comments (4) [ New Logo and Identity for Premier Jumping League by NOT Wieden+KennedyNoted Off the Rails New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_premier_jumping_league_by_not_wiedenkennedy.php) 52 Comments (11) [ Interesting Linked Mutual Connections Mutual Connections ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fmutual_connections.php) 2 Comments (4) [ New Logo for Elavon Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_elavon.php) 0 Comments (6) Thursday April 30, 2026 [ New Identity Campaign for OFFF Festival by UncommonReviewed Going Viral New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_identity_campaign_for_offf_festival_by_uncommon.php) 106 Comments (23) [ New Identity for B3 by Tátil and PlauNoted Bracket to the Future New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_identity_for_b3_by_tatil_and_plau.php) 9 Comments (5) [ Nice Linked Pitching In Pitching In ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fpitching_in.php) 0 Comments (8) [ New Logo for Cal Performances Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_cal_performances.php) 0 Comments (8) [ New Logo and Identity for Onvero by Something Familiar Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_onvero_by_something_familiar.php) 2 Comments (2) Wednesday April 29, 2026 [ New Name, Logo, and Identity for Ford Racing by Interbrand and In-houseReviewed The Ford Awakens before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_name_logo_and_identity_for_ford_racing_by_interbrand.php) 83 Comments (23) [ New Logo and Identity for The Florian by WatsonNoted A Walk(-in Closet) in the Park New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_the_florian_by_watson.php) 77 Comments (5) [ Interesting Linked Love at Flirt Sight Love at Flirt Sight ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Flove_at_flirt_sight.php) 0 Comments (12) [ New Logo and On-air Look for Canal Extremadura by Brand in Action Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_on_air_look_for_canal_extremadura_by_brand_in_action.php) 0 Comments (1) [ New Logo and Identity for TYPE Books by Marissa Korda Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_type_books_by_marissa_korda.php) 6 Comments (2) Tuesday April 28, 2026 [ New Logo and Identity for Palais by Only StudioReviewed When it Reigns, it Pours New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_palais_by_only_studio.php) 194 Comments (20) [ New Name, Logo, and Identity for Padelsmith by ThisawayNoted The Hand that Rocks the Padel New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_name_logo_and_identity_for_padelsmith_by_thisaway.php) 51 Comments (14) [ Quirky Linked Split Personalities Split Personalities ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fsplit_personalities.php) 8 Comments (11) [ New Logo for Pac-12 by Lincoln Design Co. Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_pac_12_by_lincoln_design_co.php) 2 Comments (12) [ New Logo for PDHI by Thompson & Prince Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_pdhi_by_thompson_prince.php) 0 Comments (1) See more What’s the difference? [ Reviewed ](archives\u002Fcategory\u002Feditorial\u002Freviewed)[ Noted ](archives\u002Fcategory\u002Feditorial\u002Fnoted)[ Linked ](archives\u002Fcategory\u002Feditorial\u002Flinked)[ Spotted ](archives\u002Fcategory\u002Feditorial\u002Fspotted) * [ Announced ](archives\u002Fcategory\u002Feditorial\u002Fannounced)[ Revisited ](archives\u002Fcategory\u002Feditorial\u002Frevisited)[ Collected ](collected)[ Everything! ](archives\u002Fcomplete) Why Subscribe? A 2-page PDF with some objective reasons to the value of a Brand New subscription is available for download. ↓ [Why Subscribe to Brand New?Why Subscribe to Brand New? ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Fwhy_subscribe_to_brand_new.pdf) Announced [ An Illustrated Overview of the 2-Day Event IH\u002FIF\u002FIP\u002F2026: Summary, Sights, and Sample Content IH\u002FIF\u002FIP\u002F2026: Summary, Sights, and Sample Content ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fih_if_ip_2026_summary_sights_and_sample_content.php) read more Announced Apr. 8, 2026 Comments (0) [ Short-run goods for the long-run from Brand New. ](https:\u002F\u002Fbrandnewshop.underconsideration.com\u002F) Collected [ UI Elements ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Fcollected\u002Fui_elements) browse Job Board Midweight Designer @ DesignStudio in New York, NY Senior Brand Designer @ Box 8 Creative in New Haven, CT Senior Designer\u002FCreative Lead @ XXIX in New York, NY Senior Designer (Branding) @ SPARK in Tampa, FL Senior Brand Designer @ Objective Brand for a remote position Post a job View all jobs The Follow-up Podcast [ The Follow-up Archives ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fthefollowup\u002F)",{"id":713,"height":13,"width":12,"blurhash":714},"9cf4a07f-94c1-4f1b-94ef-4bae6a4718f3","radial-gradient(at 0 0,#d6dad9,#00000000 50%),radial-gradient(at 33% 0,#e9e8e9,#00000000 50%),radial-gradient(at 67% 0,#e7e9ea,#00000000 50%),radial-gradient(at 100% 0,#e2e5e6,#00000000 50%),radial-gradient(at 0 50%,#c9c5c7,#00000000 50%),radial-gradient(at 33% 50%,#cbaaad,#00000000 50%),radial-gradient(at 67% 50%,#a58385,#00000000 50%),radial-gradient(at 100% 50%,#aba9a9,#00000000 50%),radial-gradient(at 0 100%,#ebedee,#00000000 50%),radial-gradient(at 33% 100%,#f9faf9,#00000000 50%),radial-gradient(at 67% 100%,#feffff,#00000000 50%),radial-gradient(at 100% 100%,#eff2f4,#00000000 50%)",{"id":716,"height":15,"width":14,"blurhash":347},"f77b72ca-48bb-4822-962a-3813d5174d23",[718,721,724,727,730,733,736,739,742,745,748,751,754,757,760,763,766,769,772,775,778,781,784,787,790,793,796,799,802],{"directus_files_id":719},{"id":720},"cf55f45f-21bf-4478-b359-9fae6b646553",{"directus_files_id":722},{"id":723},"7c6a5703-d67c-4295-86ff-7eba7f6af4f3",{"directus_files_id":725},{"id":726},"68ec563b-4420-4751-a0bc-24ea9007ee15",{"directus_files_id":728},{"id":729},"9104abd9-7120-4d7f-a171-b7548dddd6a1",{"directus_files_id":731},{"id":732},"ed9084d6-6b05-4d69-99ef-48aa7a073cdb",{"directus_files_id":734},{"id":735},"69b8184c-6604-4964-9862-27dcffd39b7b",{"directus_files_id":737},{"id":738},"b40a1405-7109-43e2-a7af-bc33153c04b3",{"directus_files_id":740},{"id":741},"6742bfd4-ffc5-4c0d-9eef-c730b620c760",{"directus_files_id":743},{"id":744},"73bc2a0b-951d-47ff-8c9e-11d9c6d96833",{"directus_files_id":746},{"id":747},"1cb7ceb9-96ab-4c03-828f-7c1b6a81ae50",{"directus_files_id":749},{"id":750},"89e220eb-adc3-46a0-860c-773a63e5ffbc",{"directus_files_id":752},{"id":753},"d3fb1033-566f-46f5-b68a-2fa354e36616",{"directus_files_id":755},{"id":756},"8aedba2e-4b9c-4e5f-a396-4aa0c135c1fb",{"directus_files_id":758},{"id":759},"f373bb46-ea91-4444-bfe2-06cbd4f239ca",{"directus_files_id":761},{"id":762},"b11e37d9-2275-4d27-82d7-b16ab94273ce",{"directus_files_id":764},{"id":765},"6089d32a-7a80-4250-9d84-56eb3155312a",{"directus_files_id":767},{"id":768},"e9d879e6-1192-4d36-b275-276b76b711e2",{"directus_files_id":770},{"id":771},"37032560-8074-408f-9fe2-f7a9e4fdf43c",{"directus_files_id":773},{"id":774},"763e61a7-007e-4cff-9e41-fbc5187b83f6",{"directus_files_id":776},{"id":777},"e3ed1ec8-bb36-4bd7-93f3-00e0850b02c1",{"directus_files_id":779},{"id":780},"43e281a9-601e-40b9-a1b7-00d99169901e",{"directus_files_id":782},{"id":783},"d2a2dd9c-d524-46b1-8261-0ff41dcb2c69",{"directus_files_id":785},{"id":786},"77e8543f-e2d7-43f3-b29d-12f66d15b3c0",{"directus_files_id":788},{"id":789},"9c57fccb-6ee1-476c-b804-465c94eeee94",{"directus_files_id":791},{"id":792},"6c263949-d887-4c36-8ae4-17bf1ae247e6",{"directus_files_id":794},{"id":795},"f53a74b4-2d2d-420d-8842-49dd9c4515a5",{"directus_files_id":797},{"id":798},"8e7beda7-e720-45be-8ad1-38a762907f4f",{"directus_files_id":800},{"id":801},"bf17e7af-b889-401a-8bf1-54f4149cd925",{"directus_files_id":803},{"id":804},"ef67da28-54a3-4272-806c-0154e57a8fbe",[806],{"languages_code":441,"description":807},"Brand New serves as a premier critical resource for the graphic design community, offering expert opinions and deep dives into corporate and brand identity work. The platform functions as a curated daily digest, dissecting new logo reveals, packaging updates, and visual identity shifts across a global spectrum of industries.\n\nThe visual identity is unapologetically typographic and editorial, utilizing bold, heavy sans-serif headings that command attention. The layout employs a clean, grid-based structure that prioritizes clarity and content hierarchy, allowing the diverse visual examples of branding work to take center stage. It strikes a balance between a professional design journal and a high-energy news feed, catering to designers, art directors, and brand strategists.","Entertainment & Media",[444,30],[],[266,812],"Social",[814,239,240,815,816,817,241],"AddThis","ProfilePress","Select2","The Theme Foundry Make",[819,820,821,822],{"score":452,"category":78},{"score":334,"category":81},{"score":462,"category":84},{"score":823,"category":87},83,[825,826,827,828],{"score":198,"category":78},{"score":334,"category":81},{"score":462,"category":84},{"score":823,"category":87},[105,101,830,97],"red","Website: Brand New. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Brand New. Page description: Opinions on corporate and brand identity work. Page content: Monday May 4, 2026 [ New Logo and Packaging for Maxi Health by M\u002FOTGReviewed Sciencemaxxing before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_packaging_for_maxi_health_by_m_otg.php) 12 Comments (11) [ New Logo and Identity for CloseCo. by Base DesignNoted Always be Closing New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_closeco__by_base_design.php) 3 Comments (5) [ Nice Linked Now That’s What I Call Logos! Now That’s What I Call Logos! ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnow_thats_what_i_call_logos.php) 2 Comments (1) Friday May 1, 2026 [ Friday Likes 573Reviewed From SMLXL, Pivot Brands, and Praktika a b c ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Ffriday_likes_573.php) 8 Comments (4) [ New Logo and Identity for Premier Jumping League by NOT Wieden+KennedyNoted Off the Rails New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_premier_jumping_league_by_not_wiedenkennedy.php) 52 Comments (11) [ Interesting Linked Mutual Connections Mutual Connections ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fmutual_connections.php) 2 Comments (4) [ New Logo for Elavon Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_elavon.php) 0 Comments (6) Thursday April 30, 2026 [ New Identity Campaign for OFFF Festival by UncommonReviewed Going Viral New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_identity_campaign_for_offf_festival_by_uncommon.php) 106 Comments (23) [ New Identity for B3 by Tátil and PlauNoted Bracket to the Future New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_identity_for_b3_by_tatil_and_plau.php) 9 Comments (5) [ Nice Linked Pitching In Pitching In ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fpitching_in.php) 0 Comments (8) [ New Logo for Cal Performances Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_cal_performances.php) 0 Comments (8) [ New Logo and Identity for Onvero by Something Familiar Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_onvero_by_something_familiar.php) 2 Comments (2) Wednesday April 29, 2026 [ New Name, Logo, and Identity for Ford Racing by Interbrand and In-houseReviewed The Ford Awakens before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_name_logo_and_identity_for_ford_racing_by_interbrand.php) 83 Comments (23) [ New Logo and Identity for The Florian by WatsonNoted A Walk(-in Closet) in the Park New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_the_florian_by_watson.php) 77 Comments (5) [ Interesting Linked Love at Flirt Sight Love at Flirt Sight ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Flove_at_flirt_sight.php) 0 Comments (12) [ New Logo and On-air Look for Canal Extremadura by Brand in Action Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_on_air_look_for_canal_extremadura_by_brand_in_action.php) 0 Comments (1) [ New Logo and Identity for TYPE Books by Marissa Korda Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_type_books_by_marissa_korda.php) 6 Comments (2) Tuesday April 28, 2026 [ New Logo and Identity for Palais by Only StudioReviewed When it Reigns, it Pours New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_palais_by_only_studio.php) 194 Comments (20) [ New Name, Logo, and Identity for Padelsmith by ThisawayNoted The Hand that Rocks the Padel New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_name_logo_and_identity_for_padelsmith_by_thisaway.php) 51 Comments (14) [ Quirky Linked Split Personalities Split Personalities ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fsplit_personalities.php) 8 Comments (11) [ New Logo for Pac-12 by Lincoln Design Co. Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_pac_12_by_lincoln_design_co.php) 2 Comments (12) [ New Logo for PDHI by Thompson & Prince Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_pdhi_by_thompson_prince.php) 0 Comments (1) See more What’s the difference? [ Reviewed ](archives\u002Fcategory\u002Feditorial\u002Freviewed)[ Noted ](archives\u002Fcategory\u002Feditorial\u002Fnoted)[ Linked ](archives\u002Fcategory\u002Feditorial\u002Flinked)[ Spotted ](archives\u002Fcategory\u002Feditorial\u002Fspotted) * [ Announced ](archives\u002Fcategory\u002Feditorial\u002Fannounced)[ Revisited ](archives\u002Fcategory\u002Feditorial\u002Frevisited)[ Collected ](collected)[ Everything! ](archives\u002Fcomplete) Why Subscribe? A 2-page PDF with some objective reasons to the value of a Brand New subscription is available for download. ↓ [Why Subscribe to Brand New?Why Subscribe to Brand New? ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Fwhy_subscribe_to_brand_new.pdf) Announced [ An Illustrated Overview of the 2-Day Event IH\u002FIF\u002FIP\u002F2026: Summary, Sights, and Sample Content IH\u002FIF\u002FIP\u002F2026: Summary, Sights, and Sample Content ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fih_if_ip_2026_summary_sights_and_sample_content.php) read more Announced Apr. 8, 2026 Comments (0) [ Short-run goods for the long-run from Brand New. ](https:\u002F\u002Fbrandnewshop.underconsideration.com\u002F) Collected [ UI Elements ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Fcollected\u002Fui_elements) browse Job Board Midweight Designer @ DesignStudio in New York, NY Senior Brand Designer @ Box 8 Creative in New Haven, CT Senior Designer\u002FCreative Lead @ XXIX in New York, NY Senior Designer (Branding) @ SPARK in Tampa, FL Senior Brand Designer @ Objective Brand for a remote position Post a job View all jobs The Follow-up Podcast [ The Follow-up Archives ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fthefollowup\u002F). A Clean \u002F Minimalist, Typographic \u002F Big Type website in the Entertainment & Media industry. The overall color palette features White, Black, Red, Gray. The typography features Times New Roman (Serif), Social (Sans Serif, Dinamo). Built using AddThis, jQuery, PHP, ProfilePress, Select2, The Theme Foundry Make, WordPress. AI description: Brand New serves as a premier critical resource for the graphic design community, offering expert opinions and deep dives into corporate and brand identity work. The platform functions as a curated daily digest, dissecting new logo reveals, packaging updates, and visual identity shifts across a global spectrum of industries. The visual identity is unapologetically typographic and editorial, utilizing bold, heavy sans-serif headings that command attention. The layout employs a clean, grid-based structure that prioritizes clarity and content hierarchy, allowing the diverse visual examples of branding work to take center stage. It strikes a balance between a professional design journal and a high-energy news feed, catering to designers, art directors, and brand strategists."]