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Branding, identity, and web design for purpose-driven women’s health companies.","Menopause Packaging Design Femtech Billboard Design nonprofit Graphic Design Belle Health PMDD Branding Hoopsy Website Design We are design allies for femtech brands\\*—those redefining the industry by challenging the status quo, rewriting outdated narratives, and sparking open, inclusive conversations. We imagine a future where women’s health is no longer a whispered topic but a vibrant, celebrated movement—powered by strategy and design. Shaping brands with strategy, identity, websites & graphic design View all work [ Post Pamper View project ](\u002Fwork\u002Fpost-pamper) [ Belle Health View project ](\u002Fwork\u002Fbelle-health) [ Hoopsy View project ](\u002Fwork\u002Fhoopsy) [ Blake Health View project ](\u002Fwork\u002Fblake-health) [ Women's Earth Alliance View project ](\u002Fwork\u002Fwomens-earth-alliance) [ Rollercoaster View project ](\u002Fwork\u002Frollercoaster) [ Rewriting the Code View project ](\u002Fwork\u002Frewriting-the-code) project illustration Strategic brand development and web design that turns femtech startups into healthcare leaders. Choose how we accelerate your growth: strategic brand projects or ongoing creative partnerships. Trust us as your creative ally, using comprehensive branding, web design, and graphic design to attract loyal customers, secure funding, and amplify your healthcare impact. Explore our services Alfa Charlie is a women-owned creative agency dedicated to brands driving change in women’s health. We understand both the mission and the market challenges you face every day. About Alfa Charlie WomanKind is an annual creative grant supporting innovative femtech startups. Each year, we invest three months of strategic brand development in one company, delivering the brand strategy, visual identity and design support that turns promising startups into fundable, scalable businesses ready to make their mark on women’s healthcare. MORE WOMANKIND GRANT INFO Design 1% better. We’re proud members of 1% for the Planet, committing 1% of our gross revenue each year to Women’s Earth Alliance. WEA supports grassroots women leaders on the frontlines of climate action, providing them with training, funding, and networks of support to protect their communities and our planet. Together, we’re investing in long-term solutions that create a ripple effect—benefiting women, their communities, and future generations. 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Page content: Menopause Packaging Design Femtech Billboard Design nonprofit Graphic Design Belle Health PMDD Branding Hoopsy Website Design We are design allies for femtech brands\\*—those redefining the industry by challenging the status quo, rewriting outdated narratives, and sparking open, inclusive conversations. We imagine a future where women’s health is no longer a whispered topic but a vibrant, celebrated movement—powered by strategy and design. Shaping brands with strategy, identity, websites & graphic design View all work [ Post Pamper View project ](\u002Fwork\u002Fpost-pamper) [ Belle Health View project ](\u002Fwork\u002Fbelle-health) [ Hoopsy View project ](\u002Fwork\u002Fhoopsy) [ Blake Health View project ](\u002Fwork\u002Fblake-health) [ Women's Earth Alliance View project ](\u002Fwork\u002Fwomens-earth-alliance) [ Rollercoaster View project ](\u002Fwork\u002Frollercoaster) [ Rewriting the Code View project ](\u002Fwork\u002Frewriting-the-code) project illustration Strategic brand development and web design that turns femtech startups into healthcare leaders. Choose how we accelerate your growth: strategic brand projects or ongoing creative partnerships. Trust us as your creative ally, using comprehensive branding, web design, and graphic design to attract loyal customers, secure funding, and amplify your healthcare impact. Explore our services Alfa Charlie is a women-owned creative agency dedicated to brands driving change in women’s health. We understand both the mission and the market challenges you face every day. About Alfa Charlie WomanKind is an annual creative grant supporting innovative femtech startups. Each year, we invest three months of strategic brand development in one company, delivering the brand strategy, visual identity and design support that turns promising startups into fundable, scalable businesses ready to make their mark on women’s healthcare. MORE WOMANKIND GRANT INFO Design 1% better. We’re proud members of 1% for the Planet, committing 1% of our gross revenue each year to Women’s Earth Alliance. WEA supports grassroots women leaders on the frontlines of climate action, providing them with training, funding, and networks of support to protect their communities and our planet. 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Page content: [ NADA New York 12th Edition May 13–17, 2026 Starrett-Lehigh Building ](https:\u002F\u002Fwww.newartdealers.org\u002Ffairs\u002Fnada-new-york-2026\u002F) [ Apply Now NADA Miami December 1–5, 2026 Ice Palace Studios ](http:\u002F\u002Fnewartdealers.org\u002Ffairs\u002Fnada-miami-2026) [ NADA Member Mentorship Program Spring\u002FSummer 2026 ](https:\u002F\u002Fwww.newartdealers.org\u002Fprograms\u002Fnada-member-mentorship-program-spring-summer-2026) [ NADA x Finland Member Residency Fall 2026 Apply Now ](https:\u002F\u002Fwww.newartdealers.org\u002Fprograms\u002Fnada-x-finland-residency-2026) [ Dealers & Doughnuts V Members Only May 2026 La Loma ](https:\u002F\u002Fwww.newartdealers.org\u002Fprograms\u002Fdealers-doughnuts-v) [ Call for Exhibition Proposals 2026–2027 LUNCH (Located Under NADA’s Central Headquarters) ](https:\u002F\u002Fwww.newartdealers.org\u002Flunch\u002Fabout) [NADA x Andrea Bergart ”Miami Gardens” Available Now NADA Shop ](https:\u002F\u002Fwww.newartdealers.org\u002Fshop) [ Friends of NADA 2025–2026 Edition Marius Steiger Mushrooms ](https:\u002F\u002Fwww.newartdealers.org\u002Fshop?collection=friends-of-nada) [ NADA Gallery Member Directory ](https:\u002F\u002Fwww.newartdealers.org\u002Fmembers). A Brutalist \u002F Neo-Brutalist, Clean \u002F Minimalist, Typographic \u002F Big Type website in the Art & Culture industry. The overall color palette features White, Black, Gray. The typography features Univers (Sans Serif). Built using Ruby, Ruby on Rails, Stimulus, Stripe. AI description: The New Art Dealers Alliance (NADA) serves as a vital non-profit hub dedicated to the advancement of emerging voices in the contemporary art world. The platform functions as an essential resource for new dealers, providing a structured ecosystem for professional growth, exhibition opportunities, and industry connection through major events like NADA New York and NADA Miami. Visually, the website embraces a bold, avant-garde aesthetic that mirrors the cutting-edge nature of the art it represents. 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Hire thoughtbot, a design and development agency that provides design and development services for mobile and web applications.","When the stakes are high, experience matters Our senior team partners with you to deliver reliable software and strengthen your team, even under complex constraints. [ Let’s talk ](\u002Fhire-us) Featured case study Client logo Your browser does not support the video tag. Your browser does not support the video tag. CloseKnit Health - Product Management - UX, UI, & Product Design - Ruby on Rails How thoughtbot delivered a multi-platform care solution while accelerating release speeds by 10x. Read about how we helped CloseKnit Health > We’ve had eight to ten times improvement in our release speed over a year, and that pace only looks to continue to accelerate. It’s night and day in terms of what we’re able to deliver. A headshot of Matt Thompson, Product Manager, CloseKnit Health Matt Thompson, Product Manager, CloseKnit Health Our services Your expert partners for building mission-driven products We specialize in building and modernizing software where reliability, compliance, and long-term maintainability matter as much as speed. Learn more about our services For every stage of your business - Rapid validation and early product strategy - Building a new product and roadmap planning - Team augmentation and process improvement - DevOps, Cloud, CI\u002FCD Over 1,000+ positive outcomes Our Clients Trusted by teams building software in high-stakes and regulated environments Here are their stories - Real Chemistry logo - Postmates logo - MoMA logo - Groups Recover Together logo - Harvard Business Review logo - LevelUp logo - Lola logo - vimeo logo - Airrosti logo - Digital Ocean logo - Planned Parenthood logo - Everlane logo - Hilton logo - Blinkist logo - Gov.uk logo - Mass Challenge logo - Mailchimp logo - Tile logo - Mindler logo - Merck logo - Harry's logo - BarkBox logo - Kickstarter logo - Disney logo Service Highlight Streamline your workflows with Artificial Intelligence (AI) Reimagine your company's future by developing your own custom Generative AI applications. thoughtbot can help you find opportunities to leverage OpenAI's ChatGPT to streamline internal workflows and stay ahead of the competition. Drive innovation with AI Illustration of a maze with paths combining to a single way out. Client Success Delivering confidently in complex environments [ A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. HBR Future-proofing Harvard Business Review to inspire the next generation of global business leaders. ](\u002Fcase-studies\u002FHBR-new-mobile-app)[ Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Generative AI Transforming healthcare experiences with artificial intelligence and machine learning ](\u002Fcase-studies\u002Fgenerative-ai)[ CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit Health Creating a scalable, multi-platform solution for virtual urgent care ](https:\u002F\u002Fthoughtbot.com\u002Fcase-studies\u002Fcloseknit) > We were so impressed by how collaborative and organized thoughtbot’s cross-functional team was. They were able to work through unexpected challenges with strategic focus. That remained consistent throughout our nine-month engagement. A headshot of Anne Bartholomew Anne Bartholomew Director of Product Management, Harvard Business Review Read the Harvard Business Review case study Our company Purpose-driven teams Our team is driven by our purpose and values; we continually improve our process, do our best work in strong partnerships with you, and transparently share how we work. We now have teammates located throughout the Americas, Europe, West Asia, and Africa enabling us to take on client projects around the world. Learn more about our company Illustration of a compass with silhouettes of people around it. Resources for Designers, Developers, and Leaders Reap the rewards of everything we’ve learned while building successful products Tech Leadership A quick-library to help your team level up processes and decision-making. Dive into our resources Design Sprint Guide Our guide to conducting and facilitating Product Design Sprints. Start your sprint Upcase Become an experienced developer and take “junior” out of your title. Learn from the experts Our Playbook Our documented approach to making successful web and mobile products. Discover a better way of working Our Blog The latest design, development, and product tools, techniques and more. Stay current on best practices Giant Robots Smashing Into Other Giant Robots Podcast A podcast about the design, development, and business of great software. Listen and subscribe What does success look like for your project? 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Page content: When the stakes are high, experience matters Our senior team partners with you to deliver reliable software and strengthen your team, even under complex constraints. [ Let’s talk ](\u002Fhire-us) Featured case study Client logo Your browser does not support the video tag. Your browser does not support the video tag. CloseKnit Health - Product Management - UX, UI, & Product Design - Ruby on Rails How thoughtbot delivered a multi-platform care solution while accelerating release speeds by 10x. Read about how we helped CloseKnit Health > We’ve had eight to ten times improvement in our release speed over a year, and that pace only looks to continue to accelerate. It’s night and day in terms of what we’re able to deliver. A headshot of Matt Thompson, Product Manager, CloseKnit Health Matt Thompson, Product Manager, CloseKnit Health Our services Your expert partners for building mission-driven products We specialize in building and modernizing software where reliability, compliance, and long-term maintainability matter as much as speed. Learn more about our services For every stage of your business - Rapid validation and early product strategy - Building a new product and roadmap planning - Team augmentation and process improvement - DevOps, Cloud, CI\u002FCD Over 1,000+ positive outcomes Our Clients Trusted by teams building software in high-stakes and regulated environments Here are their stories - Real Chemistry logo - Postmates logo - MoMA logo - Groups Recover Together logo - Harvard Business Review logo - LevelUp logo - Lola logo - vimeo logo - Airrosti logo - Digital Ocean logo - Planned Parenthood logo - Everlane logo - Hilton logo - Blinkist logo - Gov.uk logo - Mass Challenge logo - Mailchimp logo - Tile logo - Mindler logo - Merck logo - Harry's logo - BarkBox logo - Kickstarter logo - Disney logo Service Highlight Streamline your workflows with Artificial Intelligence (AI) Reimagine your company's future by developing your own custom Generative AI applications. thoughtbot can help you find opportunities to leverage OpenAI's ChatGPT to streamline internal workflows and stay ahead of the competition. Drive innovation with AI Illustration of a maze with paths combining to a single way out. Client Success Delivering confidently in complex environments [ A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. HBR Future-proofing Harvard Business Review to inspire the next generation of global business leaders. ](\u002Fcase-studies\u002FHBR-new-mobile-app)[ Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Generative AI Transforming healthcare experiences with artificial intelligence and machine learning ](\u002Fcase-studies\u002Fgenerative-ai)[ CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit Health Creating a scalable, multi-platform solution for virtual urgent care ](https:\u002F\u002Fthoughtbot.com\u002Fcase-studies\u002Fcloseknit) > We were so impressed by how collaborative and organized thoughtbot’s cross-functional team was. They were able to work through unexpected challenges with strategic focus. That remained consistent throughout our nine-month engagement. A headshot of Anne Bartholomew Anne Bartholomew Director of Product Management, Harvard Business Review Read the Harvard Business Review case study Our company Purpose-driven teams Our team is driven by our purpose and values; we continually improve our process, do our best work in strong partnerships with you, and transparently share how we work. We now have teammates located throughout the Americas, Europe, West Asia, and Africa enabling us to take on client projects around the world. Learn more about our company Illustration of a compass with silhouettes of people around it. Resources for Designers, Developers, and Leaders Reap the rewards of everything we’ve learned while building successful products Tech Leadership A quick-library to help your team level up processes and decision-making. Dive into our resources Design Sprint Guide Our guide to conducting and facilitating Product Design Sprints. Start your sprint Upcase Become an experienced developer and take “junior” out of your title. Learn from the experts Our Playbook Our documented approach to making successful web and mobile products. Discover a better way of working Our Blog The latest design, development, and product tools, techniques and more. Stay current on best practices Giant Robots Smashing Into Other Giant Robots Podcast A podcast about the design, development, and business of great software. Listen and subscribe What does success look like for your project? Let’s chat. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Agency & Studio industry. The overall color palette features Black, Gray, White, Teal, Red. The typography features Inter (Sans Serif), Inter (Sans Serif). Built using Stimulus. AI description: thoughtbot is a premier design and development agency specializing in building high-stakes web and mobile products. 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A proven framework that helps you articulate design decisions, execute your taste, and finish work to the level it deserves.","Skip to main content Menu PortfolioTeamsReviewsResourcesNewsletter Apply Shift Nudge Professional interface design training for working designers. A proven framework that helps you articulate design decisions, execute your taste, and finish work to the level it deserves. ↓ Next Live Training10D 02H 11M 56S 10D 02H 11M 56S [ → Apply →→→ ](\u002Fapply) Trusted by the world's best design teams. Figma, Google, Microsoft, Pentagram, and other leading companies, plus thousands of designers worldwide rely on Shift Nudge for professional interface design training. OpenAI logo Figma logo Google logo Microsoft logo Netflix logo Pentagram logo YouTube logo Apple logo [ Christina Campbell Christina Campbell Design Operations Lead Adobe Two years ago, I had this overwhelming urge to create and define something meaningful to me, not just define myself by being an employee of a larger company. I committed to the journey, completed design boot camp and Shift Nudge, and I'm still learning daily. There's beauty in the growth process. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fchristinaecampbell_productdesign-uxdesign-appredesign-activity-7325960354457440256-aF91?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFkrxEBLYTmK4eARy4gyY7VXtg0cchEd14) [ Brad Weaver Brad Weaver Head of Product Design Valence Matt is without a doubt one of the best minds working in Product Design. He's one of my most respected colleagues. Flat out, he knows his stuff. Recommend this to your students or anyone wanting to enter or advance in the field. ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsbradweaver\u002F) [ Diana Gordon Diana Gordon UX Product Designer Mayo Clinic Form does not need to follow function. I'm consistently working on refining my visual design skills, something that I view as a life-long journey. I recently finished chipping away at the most comprehensive visual design course I have ever taken: Shift Nudge. Thanks Matt D. Smith for such a thoughtful and efficient way to level up UI! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdianaglozman\u002F) [ Caden Damiano Caden Damiano Staff Product Designer BILL I spent 6 months practicing and being coached by MDS on improving my gaps in UI design. I doubled my income within a couple of years of doing Shift Nudge. Turns out a strong command of visual communication and UI is a valuable skillset in the industry. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fcaden-damiano_i-used-to-think-that-i-needed-to-be-my-own-activity-6968946864289173504-wCFg) [ Farah Lababidi Farah Lababidi UX Designer Amoux I made a decision to sharpen my craft by going back to the fundamentals with Shift Nudge. These aren't just lessons to check off, they're habits I'm already carrying into real projects. With stronger fundamentals, I design faster, more confidently, and with fewer revisions. Typography, hierarchy, process hygiene. They make the difference between 'good enough' and professional. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Ffarah-lababidi_uidesign-shiftnudge-typography-activity-7373362481081102336-yzMO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFkrxEBLYTmK4eARy4gyY7VXtg0cchEd14) [ Joel Hooks Joel Hooks Head of Education Vercel I'm a bit of an online course sommelier & collector, and this is not only the best visual design course I've been exposed to, but also structurally and from an instructional design perspective it is world class. ](https:\u002F\u002Ftwitter.com\u002Fjhooks\u002Fstatus\u002F1375997285549531137) [ Femke van Schoonhoven Femke van Schoonhoven Design Lead Gusto Seriously the best course I can recommend for those wanting to get into UX Design. Shift Nudge is a game-changer for aspiring designers. ](https:\u002F\u002Ftwitter.com\u002Ffemkesvs\u002Fstatus\u002F1303809638899634178) [ Mike Gonzalez Mike Gonzalez Design Engineer vidIQ Just met MDS at Config! Shift Nudge leveled up my craft and equipped me with the confidence to land my first product design role. I appreciate you, Matt! ](https:\u002F\u002Ftwitter.com\u002Fmikeagonz\u002Fstatus\u002F1671967730440998913) [ → More reviews →→→ ](\u002Freviews) Shift Nudge is for working designers who can complete projects but struggle with visual craft execution. Whether you're self-taught without formal foundations, or experienced but never learned a systematic approach, this framework turns uncertainty into confident decisions. In the new world of AI, this is even more important. When anyone can generate a layout, the designers who advance are those with refined judgment about what makes it work. Strong craft isn't optional anymore. It's the differentiator that comes from a clear system for design decisions. - Turn scattered knowledge into a systematic process - Understand the WHY behind every design decision - Apply learnings immediately to day-to-day work - Build confidence through repeatable frameworks Framework A proven system for confident design. This methodology underlies professional interface design and is used by working designers at leading companies. Foundation Strategic approaches to typography, layout, and color that eliminate guesswork. Advanced Application Style, elements, and tactics for enterprise systems and workflows. Professional Development Ongoing mentorship through workshops, critique, and a community advancing together. 8+ Weeks 5+ Hours\u002Fweek 8 Modules 1 Year of critiques [ → View schedule →→→ ](\u002Fschedules\u002F8) Method A clear, step-by-step process that removes guesswork from design decisions. Access the complete methodology and foundational principles that apply across any platform, tool, or challenge. Apply the system through self-paced study and live mentorship. Advance your skills in 8+ weeks and continue with feedback and professional support for a full year. [ Abeer Qamer Abeer Qamer Product Designer Independent I just discovered Shift Nudge and fell in love with it. The course structure is really amazing! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fabeerqamer\u002F) [ Adam Waxman Adam Waxman Staff Product Manager SeatGeek The content and production quality of this course is next level. HIGHLY recommend for anyone looking to level up their interface design skills. ](https:\u002F\u002Ftwitter.com\u002Fajwaxman\u002Fstatus\u002F1748058756628226504) [ Ahmad Galal Ahmad Galal Director of Experience Independent Hands down the best interface design course out there! Can't recommend this course enough. ](https:\u002F\u002Ftwitter.com\u002FAhmadGalal\u002Fstatus\u002F1297985732636807168) [ Akanksha Gupta Akanksha Gupta Sr. Content Designer Freelance Shift Nudge was an excellent reset on the fundamentals. It forced me to slow down and figure out why certain layouts feel balanced, why some typography choices make content easier to scan, and how spacing alone can change how information is understood. ](https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7434209984873185280\u002F) [ Akee Kazi Akee Kazi Product Designer Webflow I 100% recommend Shift Nudge! I'm a self-taught designer and it's helped me improve my design process so much. Plus the critique vault for all the homework is a great way to check your work. ](https:\u002F\u002Fx.com\u002Fakeekazi\u002Fstatus\u002F1410267825390952452) [ Amit Singh Amit Singh Staff Content Designer Intuit To truly own the user experience, content designers need to speak the language of pixels and interaction just as fluently as we speak information hierarchy and content strategy. Shift Nudge gave me that. ](https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7434149133340565504\u002F) [ Anipier Bérubé Anipier Bérubé Product Owner Folks Just wanted to tell you how happy I am that I found your class. It's short, clean, clear, and organized. Thank you so much! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fanipier-b%C3%A9rub%C3%A9-4523b538\u002F) [ Arjen Harris Arjen Harris Product Leader Independent Just wanted to say I really appreciate the elaborate feedback on the homework man, really makes the course shine! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Farjenharris\u002F) Founder Matt D. Smith (@mds) Design and AI. Twenty years leading projects for startups and global brands. Creator of the Float Label pattern, adopted by Apple and Google. Founder of Shift Nudge, training designers to lead with clarity and craft. [ → Profile →→→ ](\u002Fmds) Apply Professional development that leads to career advancement and leadership positions. Members have landed dream roles, increased their salaries, and advanced to Senior Designers, Design Leads, and Heads of Design at leading tech companies and startups. \\*Individual results may vary. - Proven framework for confident design decisions - Complete design training across 8 modules - Go at your own pace with schedule options - Community of 4K+ designers from companies like Figma, Google, Netflix, Canva, Pentagram, Dropbox - Critique vault with 1K+ design reviews - Bi-weekly live workshops with MDS for 12 months [ → Apply →→→ ](\u002Fapply) FAQS +How does the critique and feedback process work? Submit your work and attend regularly scheduled group live calls for feedback and critique. Members are encouraged to participate in reviewing each other's work as well. Additional feedback is delivered in the community via recorded video. All calls are recorded so you can participate on your schedule. +How is this different from other design education? Shift Nudge focuses on proven frameworks rather than scattered tutorials. You'll learn the underlying principles that enable confident decision-making across any project, not just how to follow steps. +How much time does this require each week? The training is designed for 5 hours per week over 8 weeks. This includes video lessons, practice exercises, and community participation. The pace is flexible so you can work ahead or take more time as needed. +Will this help me build a stronger portfolio? Yes. Every lesson includes a design exercise. Later exercises chain together into complete interface projects. These are portfolio-worthy projects that can demonstrate methodical thinking and craft. +What level of design experience do I need? Familiarity with a design tool is the only requirement. Working designers at any stage benefit from this training. Whether building foundations early in your career, refining your approach mid-level, or strengthening visual execution as a senior designer, the framework applies. +Can I get an invoice with company details? Yes. Whether you need an invoice before purchase, for company approval, or a receipt after purchase, for expense reporting, we can provide documentation with your company information. +How much does Shift Nudge cost? Membership is $1997\u002Fyr USD, billed annually. Contact us for alternative payment arrangements. [ → More FAQs →→→ ](\u002Ffaq) [ ![A …",{"id":752,"height":13,"width":12,"blurhash":753},"1b07505f-ac43-415f-8eb9-90b307dd2a35","radial-gradient(at 0 0,#262625,#00000000 50%),radial-gradient(at 33% 0,#1a1919,#00000000 50%),radial-gradient(at 67% 0,#282727,#00000000 50%),radial-gradient(at 100% 0,#313031,#00000000 50%),radial-gradient(at 0 50%,#090707,#00000000 50%),radial-gradient(at 33% 50%,#070405,#00000000 50%),radial-gradient(at 67% 50%,#0d090b,#00000000 50%),radial-gradient(at 100% 50%,#0f0b0d,#00000000 50%),radial-gradient(at 0 100%,#1d1b1c,#00000000 50%),radial-gradient(at 33% 100%,#120e10,#00000000 50%),radial-gradient(at 67% 100%,#161415,#00000000 50%),radial-gradient(at 100% 100%,#1c1b1b,#00000000 50%)",{"id":755,"height":15,"width":14,"blurhash":63},"8c80eb63-6b94-41c4-929e-4097d99efd84",[757,760,763,766,769,772,775,778,781,784,787,790,793,796,799,802,805,808,811,814,817,820,823,826,829,832,835,838,841,844],{"directus_files_id":758},{"id":759},"52b82b78-a4c7-4b76-81fb-48849c8d8c8b",{"directus_files_id":761},{"id":762},"ed3f0dc8-b9d9-4237-856f-441be101d16e",{"directus_files_id":764},{"id":765},"75e94c38-b923-43a2-ab50-04ce2da57128",{"directus_files_id":767},{"id":768},"2b8b6fdb-fa18-44eb-b770-1b8e82e873ee",{"directus_files_id":770},{"id":771},"3ec0d7bc-001b-4ba3-b33d-2b7443c31185",{"directus_files_id":773},{"id":774},"ac405544-fd92-46c2-86c3-99109c8e0ae6",{"directus_files_id":776},{"id":777},"bb8592f5-3825-4f73-ad41-b2e97c714a11",{"directus_files_id":779},{"id":780},"384da9ff-7ba2-4a80-8c4d-26fa380eb320",{"directus_files_id":782},{"id":783},"6de031dd-193d-4607-94ab-6d3e1900890f",{"directus_files_id":785},{"id":786},"b88b9bc3-834b-4b86-9291-0696e975d319",{"directus_files_id":788},{"id":789},"1926742e-f679-47e3-8f8e-01ef89dd5dce",{"directus_files_id":791},{"id":792},"08d24769-fe24-4672-a273-09101defb724",{"directus_files_id":794},{"id":795},"bb686c58-6882-42f3-9178-7c2946c62d86",{"directus_files_id":797},{"id":798},"cc7ce8d5-2387-4f60-a12b-90de1ce801a9",{"directus_files_id":800},{"id":801},"9f40e16f-2705-49b0-b2d8-deb47d54d589",{"directus_files_id":803},{"id":804},"e1ec4a51-d81d-421d-a946-2da308d4c6a7",{"directus_files_id":806},{"id":807},"49d70787-08f0-40f5-96c1-3c50cdcd7e2b",{"directus_files_id":809},{"id":810},"d93e0a7f-7ff6-441b-b9da-23589e410595",{"directus_files_id":812},{"id":813},"af829a33-5928-4725-888b-838d0cc5c146",{"directus_files_id":815},{"id":816},"a496cbed-a7b9-46d7-8524-eff70701cfe3",{"directus_files_id":818},{"id":819},"c3aeba4b-8f16-4355-8ea0-92eb194af09c",{"directus_files_id":821},{"id":822},"e410152c-5b66-4d68-a225-764bebee36b0",{"directus_files_id":824},{"id":825},"b87a4194-edbb-4097-9bf9-1cb693790f9c",{"directus_files_id":827},{"id":828},"23d6cc03-e969-4657-9411-eb1d5445e7ce",{"directus_files_id":830},{"id":831},"565d4f42-4828-41cf-bdc7-25ede0f8b0df",{"directus_files_id":833},{"id":834},"3f09e95d-8528-4a4e-96d8-840450a7de72",{"directus_files_id":836},{"id":837},"05b268ea-59ba-4831-9bd7-bb15ea1ffea3",{"directus_files_id":839},{"id":840},"5e846108-4258-43e4-8df0-a878f602d0d9",{"directus_files_id":842},{"id":843},"96dba650-b655-4a00-8789-90d5e47ed05a",{"directus_files_id":845},{"id":846},"101d1eba-5ba1-45a2-9aab-ac507e35fcd8",[848],{"languages_code":536,"description":849},"Shift Nudge is a premium educational platform dedicated to elevating the craft of professional interface designers. Through a structured framework and mentorship, the site offers working designers the tools to move beyond guesswork, helping them articulate design decisions and execute high-level visual craft with precision.\n\nThe visual identity is sophisticated and high-impact, utilizing a striking dark mode aesthetic paired with bold, oversized typography. The design language is minimalist yet authoritative, employing a monochromatic base with strategic pops of vibrant pink to guide user attention. The use of geometric abstractions and a clean, structured layout communicates a sense of modern professionalism and technical mastery, perfectly resonating with an audience of ambitious design professionals.","Education & Courses",[30,338,34],[],[398],[363,358,359,360],[856,857,859,860],{"score":184,"category":177},{"score":858,"category":180},99,{"score":184,"category":183},{"score":184,"category":186},[862,863,864,865],{"score":187,"category":177},{"score":858,"category":180},{"score":184,"category":183},{"score":184,"category":186},[201,197,205,736],"Website: Shift Nudge. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Shift Nudge - Professional Interface Design Training. Page description: Professional interface design training for working designers. A proven framework that helps you articulate design decisions, execute your taste, and finish work to the level it deserves.. Page content: Skip to main content Menu PortfolioTeamsReviewsResourcesNewsletter Apply Shift Nudge Professional interface design training for working designers. A proven framework that helps you articulate design decisions, execute your taste, and finish work to the level it deserves. ↓ Next Live Training10D 02H 11M 56S 10D 02H 11M 56S [ → Apply →→→ ](\u002Fapply) Trusted by the world's best design teams. Figma, Google, Microsoft, Pentagram, and other leading companies, plus thousands of designers worldwide rely on Shift Nudge for professional interface design training. OpenAI logo Figma logo Google logo Microsoft logo Netflix logo Pentagram logo YouTube logo Apple logo [ Christina Campbell Christina Campbell Design Operations Lead Adobe Two years ago, I had this overwhelming urge to create and define something meaningful to me, not just define myself by being an employee of a larger company. I committed to the journey, completed design boot camp and Shift Nudge, and I'm still learning daily. There's beauty in the growth process. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fchristinaecampbell_productdesign-uxdesign-appredesign-activity-7325960354457440256-aF91?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFkrxEBLYTmK4eARy4gyY7VXtg0cchEd14) [ Brad Weaver Brad Weaver Head of Product Design Valence Matt is without a doubt one of the best minds working in Product Design. He's one of my most respected colleagues. Flat out, he knows his stuff. Recommend this to your students or anyone wanting to enter or advance in the field. ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsbradweaver\u002F) [ Diana Gordon Diana Gordon UX Product Designer Mayo Clinic Form does not need to follow function. I'm consistently working on refining my visual design skills, something that I view as a life-long journey. I recently finished chipping away at the most comprehensive visual design course I have ever taken: Shift Nudge. Thanks Matt D. Smith for such a thoughtful and efficient way to level up UI! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdianaglozman\u002F) [ Caden Damiano Caden Damiano Staff Product Designer BILL I spent 6 months practicing and being coached by MDS on improving my gaps in UI design. I doubled my income within a couple of years of doing Shift Nudge. Turns out a strong command of visual communication and UI is a valuable skillset in the industry. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fcaden-damiano_i-used-to-think-that-i-needed-to-be-my-own-activity-6968946864289173504-wCFg) [ Farah Lababidi Farah Lababidi UX Designer Amoux I made a decision to sharpen my craft by going back to the fundamentals with Shift Nudge. These aren't just lessons to check off, they're habits I'm already carrying into real projects. With stronger fundamentals, I design faster, more confidently, and with fewer revisions. Typography, hierarchy, process hygiene. They make the difference between 'good enough' and professional. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Ffarah-lababidi_uidesign-shiftnudge-typography-activity-7373362481081102336-yzMO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFkrxEBLYTmK4eARy4gyY7VXtg0cchEd14) [ Joel Hooks Joel Hooks Head of Education Vercel I'm a bit of an online course sommelier & collector, and this is not only the best visual design course I've been exposed to, but also structurally and from an instructional design perspective it is world class. ](https:\u002F\u002Ftwitter.com\u002Fjhooks\u002Fstatus\u002F1375997285549531137) [ Femke van Schoonhoven Femke van Schoonhoven Design Lead Gusto Seriously the best course I can recommend for those wanting to get into UX Design. Shift Nudge is a game-changer for aspiring designers. ](https:\u002F\u002Ftwitter.com\u002Ffemkesvs\u002Fstatus\u002F1303809638899634178) [ Mike Gonzalez Mike Gonzalez Design Engineer vidIQ Just met MDS at Config! Shift Nudge leveled up my craft and equipped me with the confidence to land my first product design role. I appreciate you, Matt! ](https:\u002F\u002Ftwitter.com\u002Fmikeagonz\u002Fstatus\u002F1671967730440998913) [ → More reviews →→→ ](\u002Freviews) Shift Nudge is for working designers who can complete projects but struggle with visual craft execution. Whether you're self-taught without formal foundations, or experienced but never learned a systematic approach, this framework turns uncertainty into confident decisions. In the new world of AI, this is even more important. When anyone can generate a layout, the designers who advance are those with refined judgment about what makes it work. Strong craft isn't optional anymore. It's the differentiator that comes from a clear system for design decisions. - Turn scattered knowledge into a systematic process - Understand the WHY behind every design decision - Apply learnings immediately to day-to-day work - Build confidence through repeatable frameworks Framework A proven system for confident design. This methodology underlies professional interface design and is used by working designers at leading companies. Foundation Strategic approaches to typography, layout, and color that eliminate guesswork. Advanced Application Style, elements, and tactics for enterprise systems and workflows. Professional Development Ongoing mentorship through workshops, critique, and a community advancing together. 8+ Weeks 5+ Hours\u002Fweek 8 Modules 1 Year of critiques [ → View schedule →→→ ](\u002Fschedules\u002F8) Method A clear, step-by-step process that removes guesswork from design decisions. Access the complete methodology and foundational principles that apply across any platform, tool, or challenge. Apply the system through self-paced study and live mentorship. Advance your skills in 8+ weeks and continue with feedback and professional support for a full year. [ Abeer Qamer Abeer Qamer Product Designer Independent I just discovered Shift Nudge and fell in love with it. The course structure is really amazing! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fabeerqamer\u002F) [ Adam Waxman Adam Waxman Staff Product Manager SeatGeek The content and production quality of this course is next level. HIGHLY recommend for anyone looking to level up their interface design skills. ](https:\u002F\u002Ftwitter.com\u002Fajwaxman\u002Fstatus\u002F1748058756628226504) [ Ahmad Galal Ahmad Galal Director of Experience Independent Hands down the best interface design course out there! Can't recommend this course enough. ](https:\u002F\u002Ftwitter.com\u002FAhmadGalal\u002Fstatus\u002F1297985732636807168) [ Akanksha Gupta Akanksha Gupta Sr. Content Designer Freelance Shift Nudge was an excellent reset on the fundamentals. It forced me to slow down and figure out why certain layouts feel balanced, why some typography choices make content easier to scan, and how spacing alone can change how information is understood. ](https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7434209984873185280\u002F) [ Akee Kazi Akee Kazi Product Designer Webflow I 100% recommend Shift Nudge! I'm a self-taught designer and it's helped me improve my design process so much. Plus the critique vault for all the homework is a great way to check your work. ](https:\u002F\u002Fx.com\u002Fakeekazi\u002Fstatus\u002F1410267825390952452) [ Amit Singh Amit Singh Staff Content Designer Intuit To truly own the user experience, content designers need to speak the language of pixels and interaction just as fluently as we speak information hierarchy and content strategy. Shift Nudge gave me that. ](https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7434149133340565504\u002F) [ Anipier Bérubé Anipier Bérubé Product Owner Folks Just wanted to tell you how happy I am that I found your class. It's short, clean, clear, and organized. Thank you so much! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fanipier-b%C3%A9rub%C3%A9-4523b538\u002F) [ Arjen Harris Arjen Harris Product Leader Independent Just wanted to say I really appreciate the elaborate feedback on the homework man, really makes the course shine! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Farjenharris\u002F) Founder Matt D. Smith (@mds) Design and AI. Twenty years leading projects for startups and global brands. Creator of the Float Label pattern, adopted by Apple and Google. Founder of Shift Nudge, training designers to lead with clarity and craft. [ → Profile →→→ ](\u002Fmds) Apply Professional development that leads to career advancement and leadership positions. Members have landed dream roles, increased their salaries, and advanced to Senior Designers, Design Leads, and Heads of Design at leading tech companies and startups. \\*Individual results may vary. - Proven framework for confident design decisions - Complete design training across 8 modules - Go at your own pace with schedule options - Community of 4K+ designers from companies like Figma, Google, Netflix, Canva, Pentagram, Dropbox - Critique vault with 1K+ design reviews - Bi-weekly live workshops with MDS for 12 months [ → Apply →→→ ](\u002Fapply) FAQS +How does the critique and feedback process work? Submit your work and attend regularly scheduled group live calls for feedback and critique. Members are encouraged to participate in reviewing each other's work as well. Additional feedback is delivered in the community via recorded video. All calls are recorded so you can participate on your schedule. +How is this different from other design education? Shift Nudge focuses on proven frameworks rather than scattered tutorials. You'll learn the underlying principles that enable confident decision-making across any project, not just how to follow steps. +How much time does this require each week? The training is designed for 5 hours per week over 8 weeks. This includes video lessons, practice exercises, and community participation. The pace is flexible so you can work ahead or take more time as needed. +Will this help me build a stronger portfolio? Yes. Every lesson includes a design exercise. Later exercises chain together into complete interface projects. These are portfolio-worthy projects that can demonstrate methodical thinking and craft. +What level of design experience do I need? Familiarity with a design tool is the only requirement. Working designers at any stage benefit from this training. Whether building foundations early in your career, refining your approach mid-level, or strengthening visual execution as a senior designer, the framework applies. +Can I get an invoice with company details? Yes. Whether you need an invoice before purchase, for company approval, or a receipt after purchase, for expense reporting, we can provide documentation with your company information. +How much does Shift Nudge cost? Membership is $1997\u002Fyr USD, billed annually. Contact us for alternative payment arrangements. [ → More FAQs →→→ ](\u002Ffaq) [ ![A …. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Education & Courses industry. The overall color palette features Black, White, Gray, Red. The typography features Söhne (Sans Serif, Klim Type). Built using Next.js, Node.js, React, Vercel. AI description: Shift Nudge is a premium educational platform dedicated to elevating the craft of professional interface designers. Through a structured framework and mentorship, the site offers working designers the tools to move beyond guesswork, helping them articulate design decisions and execute high-level visual craft with precision. The visual identity is sophisticated and high-impact, utilizing a striking dark mode aesthetic paired with bold, oversized typography. The design language is minimalist yet authoritative, employing a monochromatic base with strategic pops of vibrant pink to guide user attention. The use of geometric abstractions and a clean, structured layout communicates a sense of modern professionalism and technical mastery, perfectly resonating with an audience of ambitious design professionals."]