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Branding Studio Explore → Sofia transforms beauty, culture, and lifestyle brands by bridging the gap between their current presence and their true potential. She uses a mix of strategy and human empathy to find a brand’s real voice, then imagines and builds a whole world around it. Illustration Atelier Explore → Sofia’s illustrations blend painterly textures with bold, surreal colour shifts. Inspired by Finnish forests, fleeting memories and the spaces between reality and imagination, she turns the ordinary into the utopian. ready to create? Get in Touch → Have a vision, an idea, or just want to say hi? Let’s talk. Whether you're looking for strategic branding, illustration, or a world built from scratch, every inquiry is an opportunity to create something extraordinary. Get in touch to start the conversation. Featured Projects [ ](https:\u002F\u002Fwww.sofiapusa.com\u002Fillustrationatelier\u002Fkamp-galleria) Kämp Galleria Blending fashion and florals to create an immersive visual world at Kämp Galleria shopping centre entrances Art Direction Window Display Illustration Summer Campaign [ ](\u002Fillustrationatelier\u002Flumene) Lumene Illustrating the hidden magic beneath the snow for Lumene’s holiday collection Illustration Packaging Beauty Holiday Campaign [ ](\u002Fbranding-studio\u002Fshared-space) Helsinki Art Museum HAM A poetic visual identity for an exhibition without walls Exhibition Design Visual Identity Typography Art & Culture [ ](\u002Fbranding-studio\u002Fhaut-drops ) Haut Drops Fluid, playful and irresistible – branding beauty’s next must-have drop Visual Identity Illustration Animation Beauty Social Media [ ](\u002Fbranding-studio\u002Ficed-media) Iced Media A bold identity for the agency shaping the future of beauty e-commerce Branding Art Direction Brand Photography E-commerce Beauty [ ](\u002Fbranding-studio\u002Ffotonokka) [ ](\u002Fbranding-studio\u002Ffotonokka) Studio Fotonokka Elevating a photography agency’s brand to match its world-class talent. Visual Identity Web Design Creative Direction [ ](\u002Fillustrationatelier\u002Fgina-grnw) GINA GRNW A fusion of photography and illustration for a zero-waste fashion brand. lllustration Photography Fashion Sustainability [ ](\u002Fbranding-studio\u002Fillustrationtriennial) Mikkeli Art Museum A dynamic identity celebrating Finnish illustration. Visual Identity Illustration Creative Direction Exhibition Design Art & Culture [ ](\u002Fbranding-studio\u002Ficed-media) Iced Media A bold identity for the agency shaping the future of beauty e-commerce. Branding Art Direction Brand Photography E-commerce Beauty [ ](\u002Fbranding-studio\u002Fsafa) The Finnish Association of Architects SAFA A timeless identity bridging Finland’s architectural past and future. Visual Identity Art Direction Architecture Rebrand [ ](\u002Fillustrationatelier\u002Fgallivant) [ ](\u002Fillustrationatelier\u002Fgallivant) Gallivant Translating fragrance into landscapes of escapism and discovery. Illustration Photography Beauty Lifestyle [ ](\u002Fillustrationatelier\u002Fthe-wild-mushroom-cookbook) Sami Tallbert Reimagining the cookbook – where bold design, psychedelic hues and wild mushrooms collide. Art Direction Illustration Editorial Design Food Photography Lifestyle [ ](\u002Fbranding-studio\u002Fyfestival) Y Festival A bold, dynamic identity for a festival shaping the future of equality and culture. Visual Identity Illustration Animation Culture Diversity [ ](\u002Fillustrationatelier\u002Flumene) Lumene Illustrating the magic of Nordic nature for Lumene’s gift sets. Illustration Packaging Beauty Gift Sets [ ](\u002Fillustrationatelier\u002Fpanda) Panda Reinterpreting Panda’s iconic Lakukka® liquorice through a surreal candy world that celebrates form, flavour, and Finnish design. Illustration Brand Campaign Food & Confectionery Poster Ready to Create? any questions? Get in Touch → got a project? 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She uses a mix of strategy and human empathy to find a brand’s real voice, then imagines and builds a whole world around it. Illustration Atelier Explore → Sofia’s illustrations blend painterly textures with bold, surreal colour shifts. Inspired by Finnish forests, fleeting memories and the spaces between reality and imagination, she turns the ordinary into the utopian. ready to create? Get in Touch → Have a vision, an idea, or just want to say hi? Let’s talk. Whether you're looking for strategic branding, illustration, or a world built from scratch, every inquiry is an opportunity to create something extraordinary. Get in touch to start the conversation. Featured Projects [ ](https:\u002F\u002Fwww.sofiapusa.com\u002Fillustrationatelier\u002Fkamp-galleria) Kämp Galleria Blending fashion and florals to create an immersive visual world at Kämp Galleria shopping centre entrances Art Direction Window Display Illustration Summer Campaign [ ](\u002Fillustrationatelier\u002Flumene) Lumene Illustrating the hidden magic beneath the snow for Lumene’s holiday collection Illustration Packaging Beauty Holiday Campaign [ ](\u002Fbranding-studio\u002Fshared-space) Helsinki Art Museum HAM A poetic visual identity for an exhibition without walls Exhibition Design Visual Identity Typography Art & Culture [ ](\u002Fbranding-studio\u002Fhaut-drops ) Haut Drops Fluid, playful and irresistible – branding beauty’s next must-have drop Visual Identity Illustration Animation Beauty Social Media [ ](\u002Fbranding-studio\u002Ficed-media) Iced Media A bold identity for the agency shaping the future of beauty e-commerce Branding Art Direction Brand Photography E-commerce Beauty [ ](\u002Fbranding-studio\u002Ffotonokka) [ ](\u002Fbranding-studio\u002Ffotonokka) Studio Fotonokka Elevating a photography agency’s brand to match its world-class talent. Visual Identity Web Design Creative Direction [ ](\u002Fillustrationatelier\u002Fgina-grnw) GINA GRNW A fusion of photography and illustration for a zero-waste fashion brand. lllustration Photography Fashion Sustainability [ ](\u002Fbranding-studio\u002Fillustrationtriennial) Mikkeli Art Museum A dynamic identity celebrating Finnish illustration. Visual Identity Illustration Creative Direction Exhibition Design Art & Culture [ ](\u002Fbranding-studio\u002Ficed-media) Iced Media A bold identity for the agency shaping the future of beauty e-commerce. Branding Art Direction Brand Photography E-commerce Beauty [ ](\u002Fbranding-studio\u002Fsafa) The Finnish Association of Architects SAFA A timeless identity bridging Finland’s architectural past and future. Visual Identity Art Direction Architecture Rebrand [ ](\u002Fillustrationatelier\u002Fgallivant) [ ](\u002Fillustrationatelier\u002Fgallivant) Gallivant Translating fragrance into landscapes of escapism and discovery. Illustration Photography Beauty Lifestyle [ ](\u002Fillustrationatelier\u002Fthe-wild-mushroom-cookbook) Sami Tallbert Reimagining the cookbook – where bold design, psychedelic hues and wild mushrooms collide. Art Direction Illustration Editorial Design Food Photography Lifestyle [ ](\u002Fbranding-studio\u002Fyfestival) Y Festival A bold, dynamic identity for a festival shaping the future of equality and culture. Visual Identity Illustration Animation Culture Diversity [ ](\u002Fillustrationatelier\u002Flumene) Lumene Illustrating the magic of Nordic nature for Lumene’s gift sets. Illustration Packaging Beauty Gift Sets [ ](\u002Fillustrationatelier\u002Fpanda) Panda Reinterpreting Panda’s iconic Lakukka® liquorice through a surreal candy world that celebrates form, flavour, and Finnish design. Illustration Brand Campaign Food & Confectionery Poster Ready to Create? any questions? Get in Touch → got a project? Client Enquiries → * Subscribe to the Newsletter. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features White, Gray, Black. The typography features Acumin (Sans Serif), Acumin (Sans Serif). Built using reCAPTCHA, Squarespace, Squarespace Commerce, Stimulus, Typekit. AI description: Sofia Pusa is a sophisticated personal brand website serving as a multi-disciplinary portfolio for a creative director, illustrator, and podcast host. The site functions as a digital gateway to her 'universe,' showcasing high-end branding projects, intricate illustration work, and editorial-style photography. It is designed to attract premium clients in the beauty, lifestyle, and creative industries seeking a cohesive, artistic vision. The visual identity is a masterclass in editorial elegance, blending high-fashion aesthetics with organic, fluid design elements. 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Work Sort Info Art Direction Branding Editorial Furniture Graphic Design Illustration Typography Web Design [ Simplehuman ](https:\u002F\u002Fsimon.abranowicz.com\u002Fsimplehuman\u002F)[ Valley Girl ](https:\u002F\u002Fsimon.abranowicz.com\u002Fvalley-girl\u002F) [S.A._Community Boost Community Boost](https:\u002F\u002Fsimon.abranowicz.com\u002Fcommunity-boost-2\u002F)[ Writing Cleanse ](https:\u002F\u002Fsimon.abranowicz.com\u002Fwriting-cleanse\u002F) [S.A._Clasp Clasp](https:\u002F\u002Fsimon.abranowicz.com\u002Fclasp\u002F)[ Harding Group ](https:\u002F\u002Fsimon.abranowicz.com\u002Fharding-group\u002F) [S.A._Shawn Mendes Shawn Mendes](https:\u002F\u002Fsimon.abranowicz.com\u002Fshawn-mendes\u002F) [S.A._Invisible Induction Invisible Induction](https:\u002F\u002Fsimon.abranowicz.com\u002Finvisible-induction\u002F)[ Konnektor ](https:\u002F\u002Fsimon.abranowicz.com\u002Fkonnektor\u002F) [S.A._Arch Arch](https:\u002F\u002Fsimon.abranowicz.com\u002Farch\u002F)[ Kaplan Martin ](https:\u002F\u002Fsimon.abranowicz.com\u002Fkaplan-martin\u002F)[ The Framework ](https:\u002F\u002Fsimon.abranowicz.com\u002Fthe-framework\u002F) [S.A._Botanical Collaborative Botanical Collaborative](https:\u002F\u002Fsimon.abranowicz.com\u002Fbotanical-collaborative\u002F) [S.A._Wired Display Wired Display](https:\u002F\u002Fsimon.abranowicz.com\u002Fwired-display\u002F) [S.A._Studio Kër Studio Kër](https:\u002F\u002Fsimon.abranowicz.com\u002Fstudio-ker\u002F) [S.A._Notre Notre](https:\u002F\u002Fsimon.abranowicz.com\u002Fnotre\u002F) [S.A._Evergreen Productions Evergreen Productions](https:\u002F\u002Fsimon.abranowicz.com\u002Fevergreen-productions\u002F) [S.A._Park Lane Park Lane](https:\u002F\u002Fsimon.abranowicz.com\u002Fpark-lane\u002F) [S.A._Full Sprint Full Sprint](https:\u002F\u002Fsimon.abranowicz.com\u002Ffull-sprint\u002F) [S.A._LVBL LVBL](https:\u002F\u002Fsimon.abranowicz.com\u002Flvbl\u002F) [S.A._Stud Stud](https:\u002F\u002Fsimon.abranowicz.com\u002Fstud\u002F)[ Atlas App ](https:\u002F\u002Fsimon.abranowicz.com\u002Fatlas-app\u002F) [S.A._Magnolia International Magnolia International](https:\u002F\u002Fsimon.abranowicz.com\u002Fmagnolia-international\u002F) [S.A._Matt Colangelo Matt Colangelo](https:\u002F\u002Fsimon.abranowicz.com\u002Fmatt-colangelo\u002F) [S.A._Sofar Sofar](https:\u002F\u002Fsimon.abranowicz.com\u002Fsofar\u002F) [S.A._SVRN SVRN](https:\u002F\u002Fsimon.abranowicz.com\u002Fsvrn-2\u002F)[ Abbr. Projects ](https:\u002F\u002Fsimon.abranowicz.com\u002Fabbr-projects\u002F) [S.A._Heatmap.News Heatmap.News](https:\u002F\u002Fsimon.abranowicz.com\u002Fheatmap-news\u002F) [S.A._773 Mgmt 773 Mgmt](https:\u002F\u002Fsimon.abranowicz.com\u002F773-mgmt\u002F) [S.A._Rove Rove](https:\u002F\u002Fsimon.abranowicz.com\u002Frove\u002F)[ Wave Media ](https:\u002F\u002Fsimon.abranowicz.com\u002Fwave-media\u002F) [S.A._Lucia Zolea Lucia Zolea](https:\u002F\u002Fsimon.abranowicz.com\u002Flucia-zolea\u002F) [S.A._GQ GQ](https:\u002F\u002Fsimon.abranowicz.com\u002Fgq\u002F) [S.A._Out_of_Cache Out\\_of\\_Cache](https:\u002F\u002Fsimon.abranowicz.com\u002Fout_of_cache\u002F) [S.A._Pika Pika Pika Pika](https:\u002F\u002Fsimon.abranowicz.com\u002Fpika-pika\u002F) [S.A._Superior Merch Co. Superior Merch Co.](https:\u002F\u002Fsimon.abranowicz.com\u002Fsuperior-merchandise-company\u002F)[ Mindchatter ](https:\u002F\u002Fsimon.abranowicz.com\u002Fproject-3\u002F) [S.A._SimonType SimonType](https:\u002F\u002Fsimon.abranowicz.com\u002Fsimontype\u002F) [S.A._Birch Ply Furniture Birch Ply Furniture](https:\u002F\u002Fsimon.abranowicz.com\u002Fbirch-ply-furniture\u002F) [S.A._My Supreme Self My Supreme Self](https:\u002F\u002Fsimon.abranowicz.com\u002Fmy-supreme-self\u002F)[ Horst and Nicholas ](https:\u002F\u002Fsimon.abranowicz.com\u002Fhorst-and-nicholas\u002F) [S.A._Old Acquaintances Old Acquaintances](https:\u002F\u002Fsimon.abranowicz.com\u002Fold-acquaintances\u002F) [S.A._Le Chambre Le Chambre](https:\u002F\u002Fsimon.abranowicz.com\u002Fle-chambre\u002F) [S.A._Prism Prism](https:\u002F\u002Fsimon.abranowicz.com\u002Fprism\u002F) [S.A._Furniture Archive Furniture Archive](https:\u002F\u002Fsimon.abranowicz.com\u002Ffurniture-archive\u002F) [S.A._The Graduate Hotels The Graduate Hotels](https:\u002F\u002Fsimon.abranowicz.com\u002Fthe-graduate-hotels\u002F)[ Pitchfork ](https:\u002F\u002Fsimon.abranowicz.com\u002Fpitchfork\u002F) [S.A._SearchBar SearchBar](https:\u002F\u002Fsimon.abranowicz.com\u002Fsearchbar\u002F) [S.A._Moodflower Teas Moodflower Teas](https:\u002F\u002Fsimon.abranowicz.com\u002Fmoodflower-teas\u002F) [S.A._Submit Music Submit Music](https:\u002F\u002Fsimon.abranowicz.com\u002Fsubmit-music\u002F) [S.A._Birchbox Birchbox](https:\u002F\u002Fsimon.abranowicz.com\u002Fbirchbox\u002F) [S.A._Sounds Sounds](https:\u002F\u002Fsimon.abranowicz.com\u002Fproject-2\u002F) [S.A._Esquire Esquire](https:\u002F\u002Fsimon.abranowicz.com\u002Fesquire\u002F) [S.A._Ne.Sense Ne.Sense](https:\u002F\u002Fsimon.abranowicz.com\u002Fnesense\u002F) [S.A._Bloomberg Businessweek Bloomberg Businessweek](https:\u002F\u002Fsimon.abranowicz.com\u002Fbloomberg-businessweek\u002F) [S.A._Le Club Mains Le Club Mains](https:\u002F\u002Fsimon.abranowicz.com\u002Fproject-1\u002F) [S.A._Origami Human Origami Human](https:\u002F\u002Fsimon.abranowicz.com\u002Forigami-human\u002F) [S.A._Drawings Drawings](https:\u002F\u002Fsimon.abranowicz.com\u002Fdrawings\u002F) CLOSE Art director, type designer, and design consultant from New York currently based in Los Angeles. I co-founded strategic design studio Abbr. Projects, specializing in services from naming and branding to web and furniture design. Abbr.Foundry, the type development program of Projects, serves action-packed retail typefaces and bespoke commissions. Feel free to contact me for project inquiries or to just say hi. SELECT CLIENTS Apple Formula 1 Nike Equinox The American Housing Corp. Luma Notre The Graduate Hotels Remedy Place Sofar Accenture Song National Design Studio Athletics Alright Studio Grand Army Chandelier Creative V. Files Rizzoli Vendome GQ Esquire Businessweek Pitchfork The New York Times Wired Email Abbr. Projects Abbr. 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Serving as a digital showcase for his work as an art director, type designer, and design consultant, the site utilizes a sophisticated grid-based layout to present a diverse array of projects ranging from brand identities to experimental typography. The interface is stripped of all unnecessary friction, allowing the bold, high-contrast imagery and custom type to command absolute attention.\n\nThe visual identity is defined by a stark, editorial aesthetic that leans heavily into Swiss-inspired minimalism. By employing a rigorous use of negative space, a monochromatic foundation punctuated by vibrant project assets, and oversized, impactful typography, the site communicates a sense of premium authority. It is a destination designed for high-end clients and creative collaborators who value structural clarity, avant-garde aesthetics, and meticulous attention to detail.",[30,607,34],"Monochrome \u002F Grayscale",[609,610],"View Source","Abbreviated Projects",[],[70,613,85,95],"jQuery UI",[615,617,618,619],{"score":616,"category":107},100,{"score":117,"category":110},{"score":616,"category":113},{"score":616,"category":116},[621,623,624,625],{"score":622,"category":107},93,{"score":362,"category":110},{"score":616,"category":113},{"score":616,"category":116},[126,134,130],"Website: Simon Abranowicz. Page: Homepage. Page type: Home \u002F Landing Page. Page title: S.A.. Page description: Art director, type designer, and design consultant from New York currently based in Los Angeles.. Page content: S.A. Work Sort Info Art Direction Branding Editorial Furniture Graphic Design Illustration Typography Web Design [ Simplehuman ](https:\u002F\u002Fsimon.abranowicz.com\u002Fsimplehuman\u002F)[ Valley Girl ](https:\u002F\u002Fsimon.abranowicz.com\u002Fvalley-girl\u002F) [S.A._Community Boost Community Boost](https:\u002F\u002Fsimon.abranowicz.com\u002Fcommunity-boost-2\u002F)[ Writing Cleanse ](https:\u002F\u002Fsimon.abranowicz.com\u002Fwriting-cleanse\u002F) [S.A._Clasp Clasp](https:\u002F\u002Fsimon.abranowicz.com\u002Fclasp\u002F)[ Harding Group ](https:\u002F\u002Fsimon.abranowicz.com\u002Fharding-group\u002F) [S.A._Shawn Mendes Shawn Mendes](https:\u002F\u002Fsimon.abranowicz.com\u002Fshawn-mendes\u002F) [S.A._Invisible Induction Invisible Induction](https:\u002F\u002Fsimon.abranowicz.com\u002Finvisible-induction\u002F)[ Konnektor ](https:\u002F\u002Fsimon.abranowicz.com\u002Fkonnektor\u002F) [S.A._Arch Arch](https:\u002F\u002Fsimon.abranowicz.com\u002Farch\u002F)[ Kaplan Martin ](https:\u002F\u002Fsimon.abranowicz.com\u002Fkaplan-martin\u002F)[ The Framework ](https:\u002F\u002Fsimon.abranowicz.com\u002Fthe-framework\u002F) [S.A._Botanical Collaborative Botanical Collaborative](https:\u002F\u002Fsimon.abranowicz.com\u002Fbotanical-collaborative\u002F) [S.A._Wired Display Wired Display](https:\u002F\u002Fsimon.abranowicz.com\u002Fwired-display\u002F) [S.A._Studio Kër Studio Kër](https:\u002F\u002Fsimon.abranowicz.com\u002Fstudio-ker\u002F) [S.A._Notre Notre](https:\u002F\u002Fsimon.abranowicz.com\u002Fnotre\u002F) [S.A._Evergreen Productions Evergreen Productions](https:\u002F\u002Fsimon.abranowicz.com\u002Fevergreen-productions\u002F) [S.A._Park Lane Park Lane](https:\u002F\u002Fsimon.abranowicz.com\u002Fpark-lane\u002F) [S.A._Full Sprint Full Sprint](https:\u002F\u002Fsimon.abranowicz.com\u002Ffull-sprint\u002F) [S.A._LVBL LVBL](https:\u002F\u002Fsimon.abranowicz.com\u002Flvbl\u002F) [S.A._Stud Stud](https:\u002F\u002Fsimon.abranowicz.com\u002Fstud\u002F)[ Atlas App ](https:\u002F\u002Fsimon.abranowicz.com\u002Fatlas-app\u002F) [S.A._Magnolia International Magnolia International](https:\u002F\u002Fsimon.abranowicz.com\u002Fmagnolia-international\u002F) [S.A._Matt Colangelo Matt Colangelo](https:\u002F\u002Fsimon.abranowicz.com\u002Fmatt-colangelo\u002F) [S.A._Sofar Sofar](https:\u002F\u002Fsimon.abranowicz.com\u002Fsofar\u002F) [S.A._SVRN SVRN](https:\u002F\u002Fsimon.abranowicz.com\u002Fsvrn-2\u002F)[ Abbr. Projects ](https:\u002F\u002Fsimon.abranowicz.com\u002Fabbr-projects\u002F) [S.A._Heatmap.News Heatmap.News](https:\u002F\u002Fsimon.abranowicz.com\u002Fheatmap-news\u002F) [S.A._773 Mgmt 773 Mgmt](https:\u002F\u002Fsimon.abranowicz.com\u002F773-mgmt\u002F) [S.A._Rove Rove](https:\u002F\u002Fsimon.abranowicz.com\u002Frove\u002F)[ Wave Media ](https:\u002F\u002Fsimon.abranowicz.com\u002Fwave-media\u002F) [S.A._Lucia Zolea Lucia Zolea](https:\u002F\u002Fsimon.abranowicz.com\u002Flucia-zolea\u002F) [S.A._GQ GQ](https:\u002F\u002Fsimon.abranowicz.com\u002Fgq\u002F) [S.A._Out_of_Cache Out\\_of\\_Cache](https:\u002F\u002Fsimon.abranowicz.com\u002Fout_of_cache\u002F) [S.A._Pika Pika Pika Pika](https:\u002F\u002Fsimon.abranowicz.com\u002Fpika-pika\u002F) [S.A._Superior Merch Co. Superior Merch Co.](https:\u002F\u002Fsimon.abranowicz.com\u002Fsuperior-merchandise-company\u002F)[ Mindchatter ](https:\u002F\u002Fsimon.abranowicz.com\u002Fproject-3\u002F) [S.A._SimonType SimonType](https:\u002F\u002Fsimon.abranowicz.com\u002Fsimontype\u002F) [S.A._Birch Ply Furniture Birch Ply Furniture](https:\u002F\u002Fsimon.abranowicz.com\u002Fbirch-ply-furniture\u002F) [S.A._My Supreme Self My Supreme Self](https:\u002F\u002Fsimon.abranowicz.com\u002Fmy-supreme-self\u002F)[ Horst and Nicholas ](https:\u002F\u002Fsimon.abranowicz.com\u002Fhorst-and-nicholas\u002F) [S.A._Old Acquaintances Old Acquaintances](https:\u002F\u002Fsimon.abranowicz.com\u002Fold-acquaintances\u002F) [S.A._Le Chambre Le Chambre](https:\u002F\u002Fsimon.abranowicz.com\u002Fle-chambre\u002F) [S.A._Prism Prism](https:\u002F\u002Fsimon.abranowicz.com\u002Fprism\u002F) [S.A._Furniture Archive Furniture Archive](https:\u002F\u002Fsimon.abranowicz.com\u002Ffurniture-archive\u002F) [S.A._The Graduate Hotels The Graduate Hotels](https:\u002F\u002Fsimon.abranowicz.com\u002Fthe-graduate-hotels\u002F)[ Pitchfork ](https:\u002F\u002Fsimon.abranowicz.com\u002Fpitchfork\u002F) [S.A._SearchBar SearchBar](https:\u002F\u002Fsimon.abranowicz.com\u002Fsearchbar\u002F) [S.A._Moodflower Teas Moodflower Teas](https:\u002F\u002Fsimon.abranowicz.com\u002Fmoodflower-teas\u002F) [S.A._Submit Music Submit Music](https:\u002F\u002Fsimon.abranowicz.com\u002Fsubmit-music\u002F) [S.A._Birchbox Birchbox](https:\u002F\u002Fsimon.abranowicz.com\u002Fbirchbox\u002F) [S.A._Sounds Sounds](https:\u002F\u002Fsimon.abranowicz.com\u002Fproject-2\u002F) [S.A._Esquire Esquire](https:\u002F\u002Fsimon.abranowicz.com\u002Fesquire\u002F) [S.A._Ne.Sense Ne.Sense](https:\u002F\u002Fsimon.abranowicz.com\u002Fnesense\u002F) [S.A._Bloomberg Businessweek Bloomberg Businessweek](https:\u002F\u002Fsimon.abranowicz.com\u002Fbloomberg-businessweek\u002F) [S.A._Le Club Mains Le Club Mains](https:\u002F\u002Fsimon.abranowicz.com\u002Fproject-1\u002F) [S.A._Origami Human Origami Human](https:\u002F\u002Fsimon.abranowicz.com\u002Forigami-human\u002F) [S.A._Drawings Drawings](https:\u002F\u002Fsimon.abranowicz.com\u002Fdrawings\u002F) CLOSE Art director, type designer, and design consultant from New York currently based in Los Angeles. I co-founded strategic design studio Abbr. Projects, specializing in services from naming and branding to web and furniture design. Abbr.Foundry, the type development program of Projects, serves action-packed retail typefaces and bespoke commissions. Feel free to contact me for project inquiries or to just say hi. SELECT CLIENTS Apple Formula 1 Nike Equinox The American Housing Corp. Luma Notre The Graduate Hotels Remedy Place Sofar Accenture Song National Design Studio Athletics Alright Studio Grand Army Chandelier Creative V. Files Rizzoli Vendome GQ Esquire Businessweek Pitchfork The New York Times Wired Email Abbr. Projects Abbr. Foundry Are.na Instagram. A Clean \u002F Minimalist, Monochrome \u002F Grayscale, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features White, Black, Gray. Built using jQuery, jQuery UI, PHP, WordPress. AI description: Simon Abranowicz’s portfolio is a masterclass in high-concept visual identity and typographic precision. Serving as a digital showcase for his work as an art director, type designer, and design consultant, the site utilizes a sophisticated grid-based layout to present a diverse array of projects ranging from brand identities to experimental typography. The interface is stripped of all unnecessary friction, allowing the bold, high-contrast imagery and custom type to command absolute attention. The visual identity is defined by a stark, editorial aesthetic that leans heavily into Swiss-inspired minimalism. By employing a rigorous use of negative space, a monochromatic foundation punctuated by vibrant project assets, and oversized, impactful typography, the site communicates a sense of premium authority. It is a destination designed for high-end clients and creative collaborators who value structural clarity, avant-garde aesthetics, and meticulous attention to detail.",{"id":629,"website_id":630,"page_id":629,"name":631,"slug":632,"url":633,"website_name":631,"website_slug":632,"website_url":634,"result_url":633,"fetched_at":635,"score":114,"score_boost":363,"ai_score":636,"freshness_score":637,"scored_at":638,"page_name":40,"page_url":633,"page_title":639,"page_description":640,"page_content":641,"page_sort":363,"is_home":369,"is_home_rank":370,"page_type_id":371,"page_type_name":47,"cover":642,"cover_mobile":645,"cover_sequence":647,"translations":738,"industry":472,"styles":741,"credits":742,"font_families":743,"technologies":745,"pagespeed":746,"pagespeed_mobile":752,"buckets":758,"search_payload":759},"bb082ac3-adfe-4fee-a5d9-15f0a2813a67","ecbee30b-5f43-4430-bed0-0a9259127e2b","David Genco","davidgenco","https:\u002F\u002Fdavidgenco.com\u002F","https:\u002F\u002Fdavidgenco.com","2026-05-04T10:40:22.000Z",80,74,"2026-05-23T19:22:03.000Z","david genco","graphic design, art direction, branding, motion, typography, et cetera.","prev \u002F next Back to selected work david genco creative direction & design contact@davidgenco.com apple \u002F MIT museum \u002F princeton architectural press \u002F cooper hewitt design museum \u002F soho hospitality group \u002F nowness \u002F studio joseph \u002F museum of the city of new york \u002F unilever \u002F nuori \u002F artwrld \u002F diesel \u002F LOVE magazine \u002F national building museum \u002F hennessy [ Unpack.gif 0 New Spanish Playing Cards ](https:\u002F\u002Fwww.newspanish.cards)[ Screen-Shot-2015-08-24-at-11.54.44-AM.gif 0 museum of the city of new york ](\u002Fmcny\u002F)[ apple.png 0 apple inc. ](\u002Fdiesel-reboot-1\u002F)[ amor-de-la-calle.gif 0 amor de la calle ](\u002Famordelacalle\u002F)[ PULSE_2.gif 0 pulse ](\u002Fpulse\u002F)[ TheSenses_Thumbnail.gif 0 the senses: design beyond vision, 2018 ](\u002Fdesignbeyondvision\u002F)[ artwrld.gif 0 artwrld ](\u002Fartwrld\u002F)[ nuori.gif 0 nuori ](\u002Fnuori\u002F)[ ShomaHair_F-2.jpg 0 i don't oil my hair anymore ](\u002Famor-de-la-calle-copy\u002F)[ MIT.gif 0 massachusetts institute of technology museum, 2018 ](\u002Fmit\u002F)[ barprimi.jpg 0 bar primi ](\u002Fbarprimi\u002F)[ NBM.gif 0 national building museum ](\u002Fnom\u002F)[ Kalenner_Thumbnail.jpg 0 kalenner, luxembourg ](\u002Fkalenner\u002F)[ ami.gif 0 anders media inc. ](\u002Fander-media-inc\u002F)[ synesthesia.gif 0 synesthesia ](\u002Fsynesthesia\u002F)[ rigolo.jpg 0 pas des rigolos ](\u002Fpas-des-rigolos\u002F)[ georgejensen.gif 0 george jensen ](\u002Fgeorgejensen\u002F)[ senses_wall.jpg 0 the senses: design beyond vision, 2018 ](\u002Fthesenses-exhibition\u002F)[ sandback2.jpg 0 the davis museum ](\u002Fthe-davis-museum\u002F)[ NEW2.jpg 0 meyer davis studio ](\u002Fmeyerdavisinc\u002F)[ web.jpg 0 dailysun ](\u002Fdailysun\u002F)[ hennessylesvisites.gif 0 hennessy, les visites ](\u002Fhennessy-les-visites\u002F)[ debora.jpg 0 restauració d'art debora genco identity ](\u002Frestauracio\u002F)[ Web.gif 0 studio bitonti ](\u002Fstudiobitonti\u002F)[ luxrwb.gif 0 rout, wäiss, blo ](\u002Froutwaissblo\u002F)[ logo.jpg 0 annecy classic festival 2011 ](\u002Fannecyclassic\u002F)[ hennessy250.gif 0 hennessy 250th anniversary ](\u002Fh250\u002F)[ LOCKNESTERS-3.gif 0 locknesters ](\u002Fnew-page-2\u002F)[ twoh.jpg 0 twohustlers ](\u002Ftwohustlers\u002F)[ rubrica.png 0 rubrica ](\u002Frubrica\u002F)[ tpr.gif 0 théâtre royal du parc ](\u002Ftrp\u002F)[ bathhouse.jpg 0 bath house studio nyc ](\u002Fbath-house-studio-nyc\u002F)[ lovemagazine.gif 0 love magazine ](\u002Flove-magazine\u002F)[ Screen Shot 2016-11-17 at 8.10.10 PM.png 0 aveera ](\u002Faver\u002F)[ LIANNE.gif 0 lianne lahavas ](\u002Fliannelahavas\u002F)[ MM_WEB.gif 0 metamason 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Genco is a multidisciplinary creative studio specializing in art direction, graphic design, branding, and typography. 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We transform the collision of design disciplines into a distinctive aesthetic language where complexity becomes conviction. WeShouldDoItAll \"Paku Paku\" Dining Table for DWR Info Slide 2 WeShouldDoItAll Tekαkαpimək Contact Station Info Slide 3 WeShouldDoItAll Tekαkαpimək Contact Station Info Slide 4 WeShouldDoItAll Schomburg Center Centennial Info Slide 5 WeShouldDoItAll Schomburg Center Centennial Info Slide 6 WeShouldDoItAll JFK Terminal 1 Airport Info Slide 7 WeShouldDoItAll Studio Museum Harlem Info Slide 8 WeShouldDoItAll Fenty Universe Flagship Info Slide 9 WeShouldDoItAll Fenty Universe Flagship Info Slide 10 WeShouldDoItAll Speed Art Museum Info Slide 11 WeShouldDoItAll Black Metal Info Slide 12 WeShouldDoItAll NJPAC Cooperman Center Info Slide 13 WeShouldDoItAll NJPAC Cooperman Center Info Slide 14 WeShouldDoItAll Shirley Chisholm at 100 Info WeShouldDoItAll Black Reconstruction Collective Info Slide 16 WeShouldDoItAll Nike World Basketball Festival 2023 Info Slide 17 WeShouldDoItAll Fort Greene Park Conservancy Info WeShouldDoItAll National Academy of Design Info WeShouldDoItAll Jordan Brand MA2 Info Slide 20 WeShouldDoItAll Rug Design for DWR - \"Faces\" Info Slide 21 WeShouldDoItAll Rug Design for DWR - \"Point, Line, Plane\" Info WeShouldDoItAll Nike NYHQ Info Slide 23 WeShouldDoItAll Fabric Arts Festival - \"Post Discussion\" Bench Info Slide 24 WeShouldDoItAll Fabric Arts Festival - \"Post Discussion\" Bench Info Left Arrow Right Arrow 01\u002F24 Close WeShouldDoItAll operates where disciplinary boundaries dissolve—because we believe there is no single, absolute solution to any creative problem. Our name reflects this intention: designers shouldn't be constrained to singular expertise. Our practice weaves together branding, spatial design, environmental graphics, strategy, interactivity, and experiential storytelling as facets of a unified creative language. Working with clients from global corporations to cultural institutions, we find inspiration in how different contexts inform one another. Our work grows from rigorous investigation while remaining open to the unexpected discoveries that emerge when you consider the otherwise unconsidered. We embrace contradictions, believing the most compelling solutions arise from productive tension between disciplines. Each project becomes a proposition—a way to interrogate how design can reshape not just form, but the very relationships that define our shared experience. Brooklyn & Upstate New York Monday–Thursday, 9–5 (4-day work week) 845.456.0071 info@wsdia.com Instagram Close WeShouldDoItAll operates where disciplinary boundaries dissolve—because we believe there is no single, absolute solution to any creative problem. Our name reflects this intention: designers shouldn't be constrained to singular expertise. Our practice weaves together branding, spatial design, environmental graphics, strategy, interactivity, and experiential storytelling as facets of a unified creative language. Working with clients from global corporations to cultural institutions, we find inspiration in how different contexts inform one another. Our work grows from rigorous investigation while remaining open to the unexpected discoveries that emerge when you consider the otherwise unconsidered. We embrace contradictions, believing the most compelling solutions arise from productive tension between disciplines. Each project becomes a proposition—a way to interrogate how design can reshape not just form, but the very relationships that define our shared experience. Brooklyn & Upstate New York Monday–Thursday, 9–5 (4-day work week) 845.456.0071 info@wsdia.com Instagram Close WeShouldDoItAll operates where disciplinary boundaries dissolve—because we believe there is no single, absolute solution to any creative problem. Our name reflects this intention: designers shouldn't be constrained to singular expertise. Our practice weaves together branding, spatial design, environmental graphics, strategy, interactivity, and experiential storytelling as facets of a unified creative language. Working with clients from global corporations to cultural institutions, we find inspiration in how different contexts inform one another. Our work grows from rigorous investigation while remaining open to the unexpected discoveries that emerge when you consider the otherwise unconsidered. We embrace contradictions, believing the most compelling solutions arise from productive tension between disciplines. Each project becomes a proposition—a way to interrogate how design can reshape not just form, but the very relationships that define our shared experience. Brooklyn & Upstate New York Monday–Thursday, 9–5 (4-day work week) 845.456.0071 info@wsdia.com Instagram Close WeShouldDoItAll operates where disciplinary boundaries dissolve—because we believe there is no single, absolute solution to any creative problem. Our name reflects this intention: designers shouldn't be constrained to singular expertise. Our practice weaves together branding, spatial design, environmental graphics, strategy, interactivity, and experiential storytelling as facets of a unified creative language. Working with clients from global corporations to cultural institutions, we find inspiration in how different contexts inform one another. Our work grows from rigorous investigation while remaining open to the unexpected discoveries that emerge when you consider the otherwise unconsidered. We embrace contradictions, believing the most compelling solutions arise from productive tension between disciplines. Each project becomes a proposition—a way to interrogate how design can reshape not just form, but the very relationships that define our shared experience. Brooklyn & Upstate New York Monday–Thursday, 9–5 (4-day work week) 845.456.0071 info@wsdia.com Instagram Close WeShouldDoItAll operates where disciplinary boundaries dissolve—because we believe there is no single, absolute solution to any creative problem. Our name reflects this intention: designers shouldn't be constrained to singular expertise. Our practice weaves together branding, spatial design, environmental graphics, strategy, interactivity, and experiential storytelling as facets of a unified creative language. Working with clients from global corporations to cultural institutions, we find inspiration in how different contexts inform one another. Our work grows from rigorous investigation while remaining open to the unexpected discoveries that emerge when you consider the otherwise unconsidered. We embrace contradictions, believing the most compelling solutions arise from productive tension between disciplines. Each project becomes a proposition—a way to interrogate how design can reshape not just form, but the very relationships that define our shared experience. Brooklyn & Upstate New York Monday–Thursday, 9–5 (4-day work week) 845.456.0071 info@wsdia.com Instagram Close WeShouldDoItAll operates where disciplinary boundaries dissolve—because we believe there is no single, absolute solution to any creative problem. Our name reflects this intention: designers shouldn't be constrained to singular expertise. Our practice weaves together branding, spatial design, environmental graphics, strategy, interactivity, and experiential storytelling as facets of a unified creative language. Working with clients from global corporations to cultural institutions, we find inspiration in how different contexts inform one another. Our work grows from rigorous investigation while remaining open to the unexpected discoveries that emerge when you consider the otherwise unconsidered. We embrace contradictions, believing the most compelling solutio …",{"id":772,"height":13,"width":12,"blurhash":773},"853c58d7-6aa2-4c9c-b4cf-5f139e323311","radial-gradient(at 0 0,#c9c8ca,#00000000 50%),radial-gradient(at 33% 0,#bcbbc2,#00000000 50%),radial-gradient(at 67% 0,#c5c1c4,#00000000 50%),radial-gradient(at 100% 0,#e8e1de,#00000000 50%),radial-gradient(at 0 50%,#414738,#00000000 50%),radial-gradient(at 33% 50%,#353a14,#00000000 50%),radial-gradient(at 67% 50%,#0c0000,#00000000 50%),radial-gradient(at 100% 50%,#857359,#00000000 50%),radial-gradient(at 0 100%,#4d5166,#00000000 50%),radial-gradient(at 33% 100%,#67636c,#00000000 50%),radial-gradient(at 67% 100%,#685e60,#00000000 50%),radial-gradient(at 100% 100%,#877b79,#00000000 50%)",{"id":775,"height":15,"width":14,"blurhash":367},"2772fdc2-1e99-40aa-a5d8-896ffcd8b001",[777],{"directus_files_id":778},{"id":779},"73d04c07-8733-4f83-abd2-bf823c10a5f1",[781],{"languages_code":470,"description":782},"Wsdia is a sophisticated digital publication and design showcase dedicated to the intersection of high-end furniture, architecture, and contemporary aesthetics. The platform serves as a curated visual journal, presenting meticulous studies of design objects—such as the 'Paku Paku' dining table—to an audience of design professionals, architects, and connoisseurs of luxury living.\n\nThe visual identity is defined by a rigorous commitment to minimalism and cinematic presentation. Utilizing expansive, high-resolution imagery and a muted, earthy color palette, the design emphasizes texture, light, and material honesty. The layout is airy and unobtrusive, allowing the sculptural qualities of the featured subjects to command total attention, resulting in an editorial experience that feels both timeless and avant-garde.","Entertainment & Media",[30,26,607],[],[],[788,85,789],"Lightbox","Prism",[791,793,794,795],{"score":792,"category":107},71,{"score":616,"category":110},{"score":484,"category":113},{"score":214,"category":116},[797,798,799,800],{"score":193,"category":107},{"score":616,"category":110},{"score":484,"category":113},{"score":214,"category":116},[134,130,126],"Website: Wsdia. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Home | Mægazine. Page content: Logo WeShouldDoItAll views specialization as limitation. We transform the collision of design disciplines into a distinctive aesthetic language where complexity becomes conviction. WeShouldDoItAll \"Paku Paku\" Dining Table for DWR Info Slide 2 WeShouldDoItAll Tekαkαpimək Contact Station Info Slide 3 WeShouldDoItAll Tekαkαpimək Contact Station Info Slide 4 WeShouldDoItAll Schomburg Center Centennial Info Slide 5 WeShouldDoItAll Schomburg Center Centennial Info Slide 6 WeShouldDoItAll JFK Terminal 1 Airport Info Slide 7 WeShouldDoItAll Studio Museum Harlem Info Slide 8 WeShouldDoItAll Fenty Universe Flagship Info Slide 9 WeShouldDoItAll Fenty Universe Flagship Info Slide 10 WeShouldDoItAll Speed Art Museum Info Slide 11 WeShouldDoItAll Black Metal Info Slide 12 WeShouldDoItAll NJPAC Cooperman Center Info Slide 13 WeShouldDoItAll NJPAC Cooperman Center Info Slide 14 WeShouldDoItAll Shirley Chisholm at 100 Info WeShouldDoItAll Black Reconstruction Collective Info Slide 16 WeShouldDoItAll Nike World Basketball Festival 2023 Info Slide 17 WeShouldDoItAll Fort Greene Park Conservancy Info WeShouldDoItAll National Academy of Design Info WeShouldDoItAll Jordan Brand MA2 Info Slide 20 WeShouldDoItAll Rug Design for DWR - \"Faces\" Info Slide 21 WeShouldDoItAll Rug Design for DWR - \"Point, Line, Plane\" Info WeShouldDoItAll Nike NYHQ Info Slide 23 WeShouldDoItAll Fabric Arts Festival - \"Post Discussion\" Bench Info Slide 24 WeShouldDoItAll Fabric Arts Festival - \"Post Discussion\" Bench Info Left Arrow Right Arrow 01\u002F24 Close WeShouldDoItAll operates where disciplinary boundaries dissolve—because we believe there is no single, absolute solution to any creative problem. Our name reflects this intention: designers shouldn't be constrained to singular expertise. Our practice weaves together branding, spatial design, environmental graphics, strategy, interactivity, and experiential storytelling as facets of a unified creative language. Working with clients from global corporations to cultural institutions, we find inspiration in how different contexts inform one another. Our work grows from rigorous investigation while remaining open to the unexpected discoveries that emerge when you consider the otherwise unconsidered. We embrace contradictions, believing the most compelling solutions arise from productive tension between disciplines. Each project becomes a proposition—a way to interrogate how design can reshape not just form, but the very relationships that define our shared experience. Brooklyn & Upstate New York Monday–Thursday, 9–5 (4-day work week) 845.456.0071 info@wsdia.com Instagram Close WeShouldDoItAll operates where disciplinary boundaries dissolve—because we believe there is no single, absolute solution to any creative problem. Our name reflects this intention: designers shouldn't be constrained to singular expertise. Our practice weaves together branding, spatial design, environmental graphics, strategy, interactivity, and experiential storytelling as facets of a unified creative language. Working with clients from global corporations to cultural institutions, we find inspiration in how different contexts inform one another. Our work grows from rigorous investigation while remaining open to the unexpected discoveries that emerge when you consider the otherwise unconsidered. We embrace contradictions, believing the most compelling solutions arise from productive tension between disciplines. Each project becomes a proposition—a way to interrogate how design can reshape not just form, but the very relationships that define our shared experience. Brooklyn & Upstate New York Monday–Thursday, 9–5 (4-day work week) 845.456.0071 info@wsdia.com Instagram Close WeShouldDoItAll operates where disciplinary boundaries dissolve—because we believe there is no single, absolute solution to any creative problem. Our name reflects this intention: designers shouldn't be constrained to singular expertise. Our practice weaves together branding, spatial design, environmental graphics, strategy, interactivity, and experiential storytelling as facets of a unified creative language. Working with clients from global corporations to cultural institutions, we find inspiration in how different contexts inform one another. Our work grows from rigorous investigation while remaining open to the unexpected discoveries that emerge when you consider the otherwise unconsidered. We embrace contradictions, believing the most compelling solutions arise from productive tension between disciplines. Each project becomes a proposition—a way to interrogate how design can reshape not just form, but the very relationships that define our shared experience. Brooklyn & Upstate New York Monday–Thursday, 9–5 (4-day work week) 845.456.0071 info@wsdia.com Instagram Close WeShouldDoItAll operates where disciplinary boundaries dissolve—because we believe there is no single, absolute solution to any creative problem. Our name reflects this intention: designers shouldn't be constrained to singular expertise. Our practice weaves together branding, spatial design, environmental graphics, strategy, interactivity, and experiential storytelling as facets of a unified creative language. Working with clients from global corporations to cultural institutions, we find inspiration in how different contexts inform one another. Our work grows from rigorous investigation while remaining open to the unexpected discoveries that emerge when you consider the otherwise unconsidered. We embrace contradictions, believing the most compelling solutions arise from productive tension between disciplines. Each project becomes a proposition—a way to interrogate how design can reshape not just form, but the very relationships that define our shared experience. Brooklyn & Upstate New York Monday–Thursday, 9–5 (4-day work week) 845.456.0071 info@wsdia.com Instagram Close WeShouldDoItAll operates where disciplinary boundaries dissolve—because we believe there is no single, absolute solution to any creative problem. Our name reflects this intention: designers shouldn't be constrained to singular expertise. Our practice weaves together branding, spatial design, environmental graphics, strategy, interactivity, and experiential storytelling as facets of a unified creative language. Working with clients from global corporations to cultural institutions, we find inspiration in how different contexts inform one another. Our work grows from rigorous investigation while remaining open to the unexpected discoveries that emerge when you consider the otherwise unconsidered. We embrace contradictions, believing the most compelling solutions arise from productive tension between disciplines. Each project becomes a proposition—a way to interrogate how design can reshape not just form, but the very relationships that define our shared experience. Brooklyn & Upstate New York Monday–Thursday, 9–5 (4-day work week) 845.456.0071 info@wsdia.com Instagram Close WeShouldDoItAll operates where disciplinary boundaries dissolve—because we believe there is no single, absolute solution to any creative problem. Our name reflects this intention: designers shouldn't be constrained to singular expertise. Our practice weaves together branding, spatial design, environmental graphics, strategy, interactivity, and experiential storytelling as facets of a unified creative language. Working with clients from global corporations to cultural institutions, we find inspiration in how different contexts inform one another. Our work grows from rigorous investigation while remaining open to the unexpected discoveries that emerge when you consider the otherwise unconsidered. We embrace contradictions, believing the most compelling solutio …. A Clean \u002F Minimalist, High-End \u002F Luxury, Monochrome \u002F Grayscale website in the Entertainment & Media industry. The overall color palette features Black, Gray, White. Built using Lightbox, PHP, Prism. AI description: Wsdia is a sophisticated digital publication and design showcase dedicated to the intersection of high-end furniture, architecture, and contemporary aesthetics. The platform serves as a curated visual journal, presenting meticulous studies of design objects—such as the 'Paku Paku' dining table—to an audience of design professionals, architects, and connoisseurs of luxury living. The visual identity is defined by a rigorous commitment to minimalism and cinematic presentation. Utilizing expansive, high-resolution imagery and a muted, earthy color palette, the design emphasizes texture, light, and material honesty. The layout is airy and unobtrusive, allowing the sculptural qualities of the featured subjects to command total attention, resulting in an editorial experience that feels both timeless and avant-garde."]