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user-centred design and testing with real customers, we create well-informed, high-quality digital interfaces.","1 ↴ 2 ↴ 3 ↴ 4 ↴ 5 ↴ 6 ↴ 7 ↴ 8 ↴ 9 ↴ 10 ↴ 11 ↴ 12 ↴ 00:00 Discuss a Project Let’s build something amazing together. Tell us a little about your project and we will be in touch soonest Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Just Want to Say Hi? Let’s build something amazing together. Give us a few details and we will be in touch. Close make reign Matt Thompson \\- Chief Creative Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: matt@makereign.com Team Augmentation Integrate Specialised Talent into Your Team Elevate your team with our specialized skills and collaborative synergy. Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Ongoing Partnerships Crafting Success is An Ongoing Journey Partner with us for flexible, time-and-materials collaboration. Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Design Thinking Workshops Let's Unpack, Learn, and Innovate Together Our workshop transform challenges into opportunities. Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Scale Your Team Looking to extend your team with our expertise? Whether you want to scale or build a team, we can help. Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Grow Your Career We're always on the look out for top talent. Tell us a little about yourself and we will get back to you. Close make reign Monique Kleynhans \\- People Systems & Strategy Manager Typically replies within 24 hours - Email monique@makereign.com - Info careers@makereign.com Product Vision & MVP Development From Vision to MVP Transform your early-stage ideas into actionable MVPs Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Packaged Services Streamlined Success with Our Service Packages Tell us a little about your project and we will be in touch soonest. Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Makereign is in Beta Mode This case study is on the horizon! Stay tuned. In the interim, schedule an in-depth, in-person tour of our projects. Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Join the team We’re looking for the best talent to join our team. See the available positions below - Intermediate Delivery Coordinator - Product Design Manager - Senior Motion Designer Intermediate Delivery Coordinator A self-sufficient delivery coordinator who owns small to medium projects, or defined workstreams end-to-end. This role moves beyond coordination into structured planning, proactive communication, and reliable delivery, ensuring work lands on time and without friction. ROLE MISSION: Own and deliver projects with clarity, predictability, and control, ensuring project members are aligned and work progresses without major blockers. CORE EXPECTATION: - Own delivery of small to mid-sized projects \u002F workstreams from planning through to completion. - Manage timelines, tasks, and priorities with clear ownership. - Identify risks and blockers, resolving them before they impact delivery. - Communicate progress, updates, and changes clearly to both internal + clients. - Ensure alignment between relevant stakeholders (client, design, development) across all stages of delivery. - Facilitate key rituals (stand-ups, reviews), keeping them focused and effective. - Maintain a single source of truth across documentation, project tracking and internal reporting structures. - Enhance delivery by refining processes and team coordination. - Actively utilise AI for workflow and process optimisation. OUR MR OFFERING: - Hardware: An Apple Macbook Pro and Equipment & Peripherals Setup - Flexibility & Location: Fully remote agency, with hybrid adaptability based on client need, and access to the Workshop17 co-working space network. - Wellbeing: Wellbeing initiatives, including weekly inhouse yoga & run club. - Growth & Learning: Access to coursework and up-skilling, team & individual recognition, growth frameworks, and structured career progression. - Knowledge Sharing: Company-wide knowledge sharing and publishing opportunities. - Culture Cadences: Established culture cadences; Work-From-Work-Fridays, company update sessions, socials and milestone recognition. - Environment: Systems and structures designed for clarity, excellence, and sustained performance. _Please note that this remote role is based in the (GMT+2) timezone._ Product Design Manager A senior design leader responsible for defining standards, shaping strategy, building stakeholder relationships and enabling the performance of an augmented design team - currently serving one of our well-established e-commerce clients. In this role, focus shifts from direct design output to driving excellence, building systems, growing people, and ensuring design drives measurable business impact for the dedicated client portfolio. ROLE MISSION Guide a dynamic design team that not only excels in producing innovative and strategic solutions but also ensures that these outcomes are consistently aligned with the overarching goals for client growth and organisational success. CORE EXPECTATIONS - Set and maintain the quality bar for design outputs and ensure the team delivers high quality CX outcomes. - Guide design system evolution, accessibility standards, and craft excellence across the account. - Convert ambiguous stakeholder asks into structured design briefs and strategic problem definitions; finding and proposing opportunities for growth. - Take ownership and drive key strategic initiatives and CX transformation programmes, already established in the client environment. - Provide critique and direction on work in progress to maintain quality and consistency. - Evolve and adapt design processes and tools to ensure scalable delivery that as flexible as it is innovative. - Work with a Delivery Manager to help with planning team availability, resourcing allocations, and workload balancing across the client portfolio. - Facilitate alignment between business, technology, and CX teams on key decisions in a high-stakes environment. - Influence design decision making and storytelling, representing at a leadership-level. - Lead and mentor designers within the client portfolio, ensuring fair progression, clear development and support. - Run craft rituals such as design critiques, learning sessions, and inspiration sharing. - Create and externalise institutional knowledge and CX intellectual property. - Show evidence of experimentation with emerging design technologies and trends. - Proficient with advanced design and AI tools (e.g., Make, Claude, Cursor). - Work within a hybrid-model, where 3 days per week are spent on-site with client. 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Their methodology is rooted in rigorous user research, centered design principles, and real-world customer testing, ensuring that every interface they build is both aesthetically superior and functionally intuitive. \n\nThe visual identity is defined by a high-end, editorial aesthetic that leans heavily into minimalist sophistication. Utilizing a restrained color palette, expansive whitespace, and bold, authoritative typography, the brand communicates a sense of premium expertise. The design language is modern and polished, targeting ambitious companies looking to scale their digital presence with clarity and speed.","Agency & Studio",[26,458,30],"High-End \u002F Luxury",[341],[461],"Aeonik",[256,263,259],[464,466,467,469],{"score":465,"category":90},42,{"score":317,"category":93},{"score":468,"category":96},96,{"score":97,"category":99},[471,472,473,474],{"score":94,"category":90},{"score":317,"category":93},{"score":468,"category":96},{"score":97,"category":99},[112,116,108],"Website: MakeReign. Page: Homepage. Page type: Home \u002F Landing Page. Page title: MakeReign® - A Digital Interface Company.. Page description: Through research, user-centred design and testing with real customers, we create well-informed, high-quality digital interfaces.. Page content: 1 ↴ 2 ↴ 3 ↴ 4 ↴ 5 ↴ 6 ↴ 7 ↴ 8 ↴ 9 ↴ 10 ↴ 11 ↴ 12 ↴ 00:00 Discuss a Project Let’s build something amazing together. Tell us a little about your project and we will be in touch soonest Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Just Want to Say Hi? Let’s build something amazing together. Give us a few details and we will be in touch. Close make reign Matt Thompson \\- Chief Creative Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: matt@makereign.com Team Augmentation Integrate Specialised Talent into Your Team Elevate your team with our specialized skills and collaborative synergy. Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Ongoing Partnerships Crafting Success is An Ongoing Journey Partner with us for flexible, time-and-materials collaboration. Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Design Thinking Workshops Let's Unpack, Learn, and Innovate Together Our workshop transform challenges into opportunities. Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Scale Your Team Looking to extend your team with our expertise? Whether you want to scale or build a team, we can help. Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Grow Your Career We're always on the look out for top talent. Tell us a little about yourself and we will get back to you. Close make reign Monique Kleynhans \\- People Systems & Strategy Manager Typically replies within 24 hours - Email monique@makereign.com - Info careers@makereign.com Product Vision & MVP Development From Vision to MVP Transform your early-stage ideas into actionable MVPs Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Packaged Services Streamlined Success with Our Service Packages Tell us a little about your project and we will be in touch soonest. Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Makereign is in Beta Mode This case study is on the horizon! Stay tuned. In the interim, schedule an in-depth, in-person tour of our projects. Close make reign Luke Engel \\- Chief Growth Officer Typically replies within 2 hours “We work with brands from around the world to design interfaces that improve the experiences of their customers and create business growth” - Email: luke@makereign.com - NEW BUSINESS newbiz@makereign.com Join the team We’re looking for the best talent to join our team. See the available positions below - Intermediate Delivery Coordinator - Product Design Manager - Senior Motion Designer Intermediate Delivery Coordinator A self-sufficient delivery coordinator who owns small to medium projects, or defined workstreams end-to-end. This role moves beyond coordination into structured planning, proactive communication, and reliable delivery, ensuring work lands on time and without friction. ROLE MISSION: Own and deliver projects with clarity, predictability, and control, ensuring project members are aligned and work progresses without major blockers. CORE EXPECTATION: - Own delivery of small to mid-sized projects \u002F workstreams from planning through to completion. - Manage timelines, tasks, and priorities with clear ownership. - Identify risks and blockers, resolving them before they impact delivery. - Communicate progress, updates, and changes clearly to both internal + clients. - Ensure alignment between relevant stakeholders (client, design, development) across all stages of delivery. - Facilitate key rituals (stand-ups, reviews), keeping them focused and effective. - Maintain a single source of truth across documentation, project tracking and internal reporting structures. - Enhance delivery by refining processes and team coordination. - Actively utilise AI for workflow and process optimisation. OUR MR OFFERING: - Hardware: An Apple Macbook Pro and Equipment & Peripherals Setup - Flexibility & Location: Fully remote agency, with hybrid adaptability based on client need, and access to the Workshop17 co-working space network. - Wellbeing: Wellbeing initiatives, including weekly inhouse yoga & run club. - Growth & Learning: Access to coursework and up-skilling, team & individual recognition, growth frameworks, and structured career progression. - Knowledge Sharing: Company-wide knowledge sharing and publishing opportunities. - Culture Cadences: Established culture cadences; Work-From-Work-Fridays, company update sessions, socials and milestone recognition. - Environment: Systems and structures designed for clarity, excellence, and sustained performance. _Please note that this remote role is based in the (GMT+2) timezone._ Product Design Manager A senior design leader responsible for defining standards, shaping strategy, building stakeholder relationships and enabling the performance of an augmented design team - currently serving one of our well-established e-commerce clients. In this role, focus shifts from direct design output to driving excellence, building systems, growing people, and ensuring design drives measurable business impact for the dedicated client portfolio. ROLE MISSION Guide a dynamic design team that not only excels in producing innovative and strategic solutions but also ensures that these outcomes are consistently aligned with the overarching goals for client growth and organisational success. CORE EXPECTATIONS - Set and maintain the quality bar for design outputs and ensure the team delivers high quality CX outcomes. - Guide design system evolution, accessibility standards, and craft excellence across the account. - Convert ambiguous stakeholder asks into structured design briefs and strategic problem definitions; finding and proposing opportunities for growth. - Take ownership and drive key strategic initiatives and CX transformation programmes, already established in the client environment. - Provide critique and direction on work in progress to maintain quality and consistency. - Evolve and adapt design processes and tools to ensure scalable delivery that as flexible as it is innovative. - Work with a Delivery Manager to help with planning team availability, resourcing allocations, and workload balancing across the client portfolio. - Facilitate alignment between business, technology, and CX teams on key decisions in a high-stakes environment. - Influence design decision making and storytelling, representing at a leadership-level. - Lead and mentor designers within the client portfolio, ensuring fair progression, clear development and support. - Run craft rituals such as design critiques, learning sessions, and inspiration sharing. - Create and externalise institutional knowledge and CX intellectual property. - Show evidence of experimentation with emerging design technologies and trends. - Proficient with advanced design and AI tools (e.g., Make, Claude, Cursor). - Work within a hybrid-model, where 3 days per week are spent on-site with client. OUR MR OFFERING - Hardware: An Apple Macbook Pro and Equipment & Peripherals Setup - Flexibility & Location: Fully remote agency, with hybrid adaptability based on client need, and access to the Workshop17 co-working space network. - Wellbeing: Wellbeing initiatives, including weekly inhouse yoga & run club. - Growth & Learning: Access to coursework and up-skillin …. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by MakeReign. The overall color palette features Black, Gray, White. The typography features Aeonik (Sans Serif, CoType). Built using Node.js, Nuxt.js, Vue.js. AI description: MakeReign is a sophisticated digital interface agency dedicated to bridging the gap between brands and consumers through high-fidelity digital experiences. Their methodology is rooted in rigorous user research, centered design principles, and real-world customer testing, ensuring that every interface they build is both aesthetically superior and functionally intuitive. The visual identity is defined by a high-end, editorial aesthetic that leans heavily into minimalist sophistication. Utilizing a restrained color palette, expansive whitespace, and bold, authoritative typography, the brand communicates a sense of premium expertise. 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App downloads and account creation looked good though, and existing patients loved the service – we just needed to do a better job of proving our value to new users. Solved - Overhauled the onboarding flow - Reworked the home screen - Removed barriers for users Outcomes & Accomplishments Engagement++ Lowered time to respond, fewer abandoned chats, more questions\u002Fdeeper conversations. Growth New company role created (Intake Coordinator) and went from 1 to 2 doctors on-call\u002Fday, hours extended from 5pm to 11pm. 5x Conversation rate through the roof. Pretty much saved the company. ↳ What we started with\\ - 6-part questionnaire form - When finally done with that, users were met with an overloaded homescreen - Still had to talk to a doctor to actually pay for a plan and validate ID - And then finally, after all that, they could receive care. \\ I did not design this. It was the result of a pre-seed “MVP” design-everything-at-once sprint. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Screenshots of the old onboarding flow and home screen. ↘ Lots to improve: Lack of hierarchy, faint typography, form-ception... Compilation of various process sketches. ↘ I do a lot of preliminary work on paper ↳ A Path Forward: Home Experiments; A\u002FB Testing Compilation of various process sketches. Two ideas (A) Give them all the information (B) Get rid of the forms, let them experience the real thing The two versions created. (A) Provided access to all kinds of details. But with so many buttons available and the high-commitment-required \"Start Consult\" button, most people were unable to move forward. (B) Put users straight into a chat with a doctor, no forms, no waiting. It was a landslide victory with immediate success. Thank you version B! - Android app was already hybrid web view, so I proposed testing variations without the need for complex dev work - Aimed to address most common user questions and concerns - Ran A\u002FB test for one month - Tracked all interactions so we could make an informed decision We realized immediately that variant (B) would lead to a much more manual process for the doctors, requiring them to collect patient details one question at a time. But, it allowed them to establish rapport, and people felt they were receiving care right away. The result was an instant and sustained spike in paying users. But it needed some finessing... With a clear winner in hand, I massaged the concept further, using feedback from medical staff and users. Some of the sketches from refining the designs. Questions that users still had at this point included: Am I speaking to a bot? I have to pay? Is this secure? New Flow, New Role The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP - With so much new traffic, medical staff were overwhelmed! - I looked to real life process in a medical office, and so, the Intake Coordinator role at Akira was born. - IC responisiblities: triage – vet, verify and onboard new patients. - Much more human and natural ✓ - New Home screen + service list now made more sense once onboarded The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP The initial message sent by the Intake Coordinator: Hi Mikael! I’m here to help you get signed up with a membership plan and ready to use Akira. I’ll answer your questions and gather a quick health history. First, what are you looking for help with today? People don’t read—or do they? We found people actually read this first message; probably because of the less formal text message format. Interestingly, this chat-based onboarding took much longer to complete than the form-based one, but people responded well to the bespoke feel. ↳ Other Improvements Made Along with a much improved onboarding, I updated other parts of the app including various chat elements, secondary screens and copy. Chat Cards: Sometimes actions need separate flows or screens, like capturing credit card details. I designed buttons\u002Fcards that would be inserted into the chat and activated by the user. Two buttons: Start a Chat vs. Start a Consult So much discussion on this one. Eventually, “Start a Consult” won. I always favour calling things what they are, especially when there is an existing, strong mental model around them. KISS ftw. I made an effort to incorporate the brand voice as much as possible throughout the app, making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. I made an effort to incorporate the brand voice as much as possible throughout the app... ...making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. [# Group Eleven —Websites & Creative Services for Athletes A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. Responsive Web App \u002F Website \u002F Branding & Identity \u002F Apparel Founder, Designer, Developer 2019—](#groupeleven) A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. - · Responsive Web App - · Website design & build - · Branding & Identity - · Apparel - · Founder\u002FDesigner\u002FDeveloper - · 2019— - · www.groupeleven.co Group Eleven ⤴ ✕ Close View: www.groupeleven.co Project Websites faster & easier than your 5k pb Problem Crafting a professional online image is difficult, websites are complicated and time-sucking endeavours. Athletes prioritize training first and things like websites last – they don’t have the time, energy or knowhow, and have been burned by tech in the past. Even world champions and Olympic medalists have sub par online destinations. Solved - Extremely quick, simple setup & updating - Clean, professional look on all devices - No designing or coding required Skiier doing a crazy aerial trick: Your last blog post is from September. 2016 Mountain biker on a wall ramp: Awesome photo...but that's not your sponsor anymore. Tennis player ready to receive the ball: Your super simple, couple of clicks, drag and drop, stylishly bold, single page website. Outcomes & Accomplishments MVP Went from initial idea to first paying user in six weeks. Success Users include Olympians, world record holders, top ten finishers at world champs and Pan Am Games (as well as amateurs). $$$ Profitable (small numbers but in the green!) ↳ Responsive Web App Preview of the editing experience, showing my own G11 page. - Fixed layouts with content hotspots keeps things simple and focused: fewer decisions to make means less headache. - WYSIWYG: No abstractions, edits are made directly on the page itself. - Customizing fonts, colours and other settings is very straightforward. ↑ Not placeholder! When not pushing pixels, I am swimming, biking and running in the pro ranks of middle-distance triathlon. - Career Highlights - 2019 - 2018 - Olympic Games London 2012 1 - Olympic Games Rio 2016 2 - Olympic Games Beijing 2008 6 - Olympic Games Athens 2004 19 - World Series Championship 2010 2 - European Championship Baku 2015 1 - World Championship (U23) 2005 3 - World Championship (U23) 2003 3 - World Series Montreal 5 Olympic Distance - World Series Hamburg 8 Sprint Distance - World Series Hamburg DNF Mixed Relay - Grand Final, Lausanne 10 Olympic Distance - World Cup Tongyeong 5 Sprint Distance - World Cup Miyazaki 4 Olympic Distance - World Series Montreal 5 Olympic Distance - World Cup Lausanne 1 Olympic Distance - European Championship, Glasgow 2 Mixed Relay - European Championship, Glasgow 1 Olympic Distance - World Series Hamburg 8 Mixed Relay - World Series Hamburg 4 Sprint Distance - National Championship 1 Sprint distance ↘Highlight: the results table. Creating something like this on other platforms is nearly impossible. Flexible formatting and works for any sport. - G11 pages are focused on the essentials: · Results · Social Links · Sponsor Logos (that are linked) · Images + Text - Page layouts are purposely designed to be content-light, functioning more like an athletic C.V. - And provide just the right amount of info & personality. ↳ Brand & Identity I wanted Group Eleven to look energized and bold, and feel inspired. Logo BT Brik Xl By Burntype Colours Deep Sport #081D19 R8, G29, B25 Flare #FF2E00 R255, G46, B0 Electricity #9FFF03 R159, G255, B3 Typography Example of large hero headings. Acumin Pro By Robert Slimbach Example of other heading styles and body copy. Promo Imagery ↳ Behind the Scenes Some thoughts, musings and process behind developing the project. Compilation of process sketches. The Idea I wanted to use Group Eleven as an exercise in product development – putting to use the lessons I have learned throughout my career. I also wanted to challenge myself to create something that people (and a particularly stingy audience) would be willing to be pay for. Validation Having a great idea and ability to build is one thing, but does anyone actually want it? What I posted to Instagram: Group Eleven in big text, subheading 'Websites for Athletes, Soon' and a prompt, 'DM for beta'. Background was a photo of myself on the bike racing a triathlon. I promised myself I wouldn't build anything unless I had strong signals from my target demographic. I have nearly 800 followers on Instagram, most of them athletes. I posted a single image to my stories with a prompt—DM for Beta—and required a minimum 10% conversion within the first 12 hours in order to procee …",{"id":490,"height":13,"width":12,"blurhash":491},"5408f221-a493-486b-b7f8-d02317fe5cbc","radial-gradient(at 0 0,#18003a,#00000000 50%),radial-gradient(at 33% 0,#00003e,#00000000 50%),radial-gradient(at 67% 0,#000056,#00000000 50%),radial-gradient(at 100% 0,#00001c,#00000000 50%),radial-gradient(at 0 50%,#868dba,#00000000 50%),radial-gradient(at 33% 50%,#8790bf,#00000000 50%),radial-gradient(at 67% 50%,#8192c1,#00000000 50%),radial-gradient(at 100% 50%,#556692,#00000000 50%),radial-gradient(at 0 100%,#98a5ca,#00000000 50%),radial-gradient(at 33% 100%,#97a2c5,#00000000 50%),radial-gradient(at 67% 100%,#94aacf,#00000000 50%),radial-gradient(at 100% 100%,#6c88a4,#00000000 50%)",{"id":493,"height":15,"width":14,"blurhash":54},"a49c8684-d02f-4be0-88f8-2766f9323b77",[495,498,501,504,507,510,513,516,519,522,525,528,531,534,537,540,543,546,549,552,555,558,561,564,567],{"directus_files_id":496},{"id":497},"3fd9c031-88e6-4b73-8beb-980168ff963d",{"directus_files_id":499},{"id":500},"1fcdead3-fb59-45da-8522-77b5727a68a9",{"directus_files_id":502},{"id":503},"4eb66163-9aef-43fa-89c0-15fabfcb8ba6",{"directus_files_id":505},{"id":506},"8138ec97-3598-436b-99e4-f3717b971e41",{"directus_files_id":508},{"id":509},"7579d32e-cad1-4670-b7e5-746856f28e32",{"directus_files_id":511},{"id":512},"ee7df519-e481-49ea-bfa3-7e051b2ffefb",{"directus_files_id":514},{"id":515},"ac5797f3-429c-4359-8ed1-c7117ee23279",{"directus_files_id":517},{"id":518},"f0d23875-7d16-4735-b656-9bb26920c3fa",{"directus_files_id":520},{"id":521},"b57a96b1-b28d-46bd-a61a-539254a1e097",{"directus_files_id":523},{"id":524},"2caae823-7972-46b0-b4dd-0bcb65a59648",{"directus_files_id":526},{"id":527},"b1425ae6-34a3-48d5-9de1-27292aab429a",{"directus_files_id":529},{"id":530},"f410aaef-f2b0-4713-831c-fe7b9a24c0d6",{"directus_files_id":532},{"id":533},"01d0f359-0ca7-4c8a-9e59-7a8e27e8d4c3",{"directus_files_id":535},{"id":536},"13742bff-2864-4e74-bae0-332451c5f153",{"directus_files_id":538},{"id":539},"e4921bb6-7226-47fc-ad3d-bea205570cd7",{"directus_files_id":541},{"id":542},"c877fb59-2906-4228-9228-ca3fed3c058b",{"directus_files_id":544},{"id":545},"2e368b19-e395-4915-b7e7-ae516504ce93",{"directus_files_id":547},{"id":548},"23323525-66b3-4992-9cc1-ea8fff513c6d",{"directus_files_id":550},{"id":551},"63458d52-bc42-49d3-a398-4280ba108279",{"directus_files_id":553},{"id":554},"5bef9c6c-5812-4a26-80dd-d46ad6cef314",{"directus_files_id":556},{"id":557},"988bcac4-ad7b-4ca3-9a63-00030ccd5745",{"directus_files_id":559},{"id":560},"a73f04b3-da49-4b1b-88f4-aa0290371ef5",{"directus_files_id":562},{"id":563},"a4fab153-9605-4f21-a4ea-80c27de690fa",{"directus_files_id":565},{"id":566},"c3844cfe-9e30-4d96-899f-ad397d9aec18",{"directus_files_id":568},{"id":569},"2b4828bf-d422-456a-8ea0-e0a84facaace",[571],{"languages_code":454,"description":572},"Mikael Staer Nathan’s portfolio is a masterclass in contemporary digital minimalism, serving as a sophisticated showcase for high-end product design and web development. The site utilizes a cinematic, full-bleed layout that prioritizes large-scale typography and evocative imagery, creating an immersive experience that feels more like a digital editorial than a traditional resume. The use of soft gradients, grainy textures, and generous negative space establishes a calm yet authoritative visual tone.\n\nTargeting premium tech clients and design-forward brands, the identity is defined by its refined Swiss-inspired typography and a muted, sophisticated color palette. The interface is stripped of unnecessary clutter, relying on elegant motion and a structured grid to guide the viewer through a curated selection of impactful work. It is a highly intentional design that communicates precision, technical expertise, and a deep understanding of modern aesthetic trends.",[26,240,30],[],[576,302],"Acumin",[264],[579,580,582,583],{"score":206,"category":90},{"score":581,"category":93},78,{"score":468,"category":96},{"score":193,"category":99},[585,587,588,589],{"score":586,"category":90},70,{"score":581,"category":93},{"score":468,"category":96},{"score":193,"category":99},[116,112,108],"Website: Mikael Staer Nathan. Page: Homepage. Page type: Home \u002F Landing Page. Page title: mikael staer nathan ・ design. Page description: Mikael Staer Nathan is a designer from Toronto, Canada, whose work focuses on digital product design, ui\u002Fux, interaction design, web development and graphic design.. Page content: [# Akira —Canadian Telemedicine Service Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. iOS \u002F Android apps \u002F Desktop web app \u002F Website design & build \u002F Branding & Identity \u002F Print & Digital Materials Founding Designer 2016—2018](#akira) Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. - · IOS, Android Apps - · Desktop web app - · Website design & build - · Branding - · Illustration - · Print & Digital marketing materials - · Role: Founding Designer - · 2016—2018 - · Acquired by Telus Akira ⤴ ✕ Close Project Better Onboarding = More Patients Problem Paying subscriber numbers sucked! App downloads and account creation looked good though, and existing patients loved the service – we just needed to do a better job of proving our value to new users. Solved - Overhauled the onboarding flow - Reworked the home screen - Removed barriers for users Outcomes & Accomplishments Engagement++ Lowered time to respond, fewer abandoned chats, more questions\u002Fdeeper conversations. Growth New company role created (Intake Coordinator) and went from 1 to 2 doctors on-call\u002Fday, hours extended from 5pm to 11pm. 5x Conversation rate through the roof. Pretty much saved the company. ↳ What we started with\\ - 6-part questionnaire form - When finally done with that, users were met with an overloaded homescreen - Still had to talk to a doctor to actually pay for a plan and validate ID - And then finally, after all that, they could receive care. \\ I did not design this. It was the result of a pre-seed “MVP” design-everything-at-once sprint. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Screenshots of the old onboarding flow and home screen. ↘ Lots to improve: Lack of hierarchy, faint typography, form-ception... Compilation of various process sketches. ↘ I do a lot of preliminary work on paper ↳ A Path Forward: Home Experiments; A\u002FB Testing Compilation of various process sketches. Two ideas (A) Give them all the information (B) Get rid of the forms, let them experience the real thing The two versions created. (A) Provided access to all kinds of details. But with so many buttons available and the high-commitment-required \"Start Consult\" button, most people were unable to move forward. (B) Put users straight into a chat with a doctor, no forms, no waiting. It was a landslide victory with immediate success. Thank you version B! - Android app was already hybrid web view, so I proposed testing variations without the need for complex dev work - Aimed to address most common user questions and concerns - Ran A\u002FB test for one month - Tracked all interactions so we could make an informed decision We realized immediately that variant (B) would lead to a much more manual process for the doctors, requiring them to collect patient details one question at a time. But, it allowed them to establish rapport, and people felt they were receiving care right away. The result was an instant and sustained spike in paying users. But it needed some finessing... With a clear winner in hand, I massaged the concept further, using feedback from medical staff and users. Some of the sketches from refining the designs. Questions that users still had at this point included: Am I speaking to a bot? I have to pay? Is this secure? New Flow, New Role The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP - With so much new traffic, medical staff were overwhelmed! - I looked to real life process in a medical office, and so, the Intake Coordinator role at Akira was born. - IC responisiblities: triage – vet, verify and onboard new patients. - Much more human and natural ✓ - New Home screen + service list now made more sense once onboarded The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP The initial message sent by the Intake Coordinator: Hi Mikael! I’m here to help you get signed up with a membership plan and ready to use Akira. I’ll answer your questions and gather a quick health history. First, what are you looking for help with today? People don’t read—or do they? We found people actually read this first message; probably because of the less formal text message format. Interestingly, this chat-based onboarding took much longer to complete than the form-based one, but people responded well to the bespoke feel. ↳ Other Improvements Made Along with a much improved onboarding, I updated other parts of the app including various chat elements, secondary screens and copy. Chat Cards: Sometimes actions need separate flows or screens, like capturing credit card details. I designed buttons\u002Fcards that would be inserted into the chat and activated by the user. Two buttons: Start a Chat vs. Start a Consult So much discussion on this one. Eventually, “Start a Consult” won. I always favour calling things what they are, especially when there is an existing, strong mental model around them. KISS ftw. I made an effort to incorporate the brand voice as much as possible throughout the app, making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. I made an effort to incorporate the brand voice as much as possible throughout the app... ...making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. [# Group Eleven —Websites & Creative Services for Athletes A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. Responsive Web App \u002F Website \u002F Branding & Identity \u002F Apparel Founder, Designer, Developer 2019—](#groupeleven) A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. - · Responsive Web App - · Website design & build - · Branding & Identity - · Apparel - · Founder\u002FDesigner\u002FDeveloper - · 2019— - · www.groupeleven.co Group Eleven ⤴ ✕ Close View: www.groupeleven.co Project Websites faster & easier than your 5k pb Problem Crafting a professional online image is difficult, websites are complicated and time-sucking endeavours. Athletes prioritize training first and things like websites last – they don’t have the time, energy or knowhow, and have been burned by tech in the past. Even world champions and Olympic medalists have sub par online destinations. Solved - Extremely quick, simple setup & updating - Clean, professional look on all devices - No designing or coding required Skiier doing a crazy aerial trick: Your last blog post is from September. 2016 Mountain biker on a wall ramp: Awesome photo...but that's not your sponsor anymore. Tennis player ready to receive the ball: Your super simple, couple of clicks, drag and drop, stylishly bold, single page website. Outcomes & Accomplishments MVP Went from initial idea to first paying user in six weeks. Success Users include Olympians, world record holders, top ten finishers at world champs and Pan Am Games (as well as amateurs). $$$ Profitable (small numbers but in the green!) ↳ Responsive Web App Preview of the editing experience, showing my own G11 page. - Fixed layouts with content hotspots keeps things simple and focused: fewer decisions to make means less headache. - WYSIWYG: No abstractions, edits are made directly on the page itself. - Customizing fonts, colours and other settings is very straightforward. ↑ Not placeholder! When not pushing pixels, I am swimming, biking and running in the pro ranks of middle-distance triathlon. - Career Highlights - 2019 - 2018 - Olympic Games London 2012 1 - Olympic Games Rio 2016 2 - Olympic Games Beijing 2008 6 - Olympic Games Athens 2004 19 - World Series Championship 2010 2 - European Championship Baku 2015 1 - World Championship (U23) 2005 3 - World Championship (U23) 2003 3 - World Series Montreal 5 Olympic Distance - World Series Hamburg 8 Sprint Distance - World Series Hamburg DNF Mixed Relay - Grand Final, Lausanne 10 Olympic Distance - World Cup Tongyeong 5 Sprint Distance - World Cup Miyazaki 4 Olympic Distance - World Series Montreal 5 Olympic Distance - World Cup Lausanne 1 Olympic Distance - European Championship, Glasgow 2 Mixed Relay - European Championship, Glasgow 1 Olympic Distance - World Series Hamburg 8 Mixed Relay - World Series Hamburg 4 Sprint Distance - National Championship 1 Sprint distance ↘Highlight: the results table. Creating something like this on other platforms is nearly impossible. Flexible formatting and works for any sport. - G11 pages are focused on the essentials: · Results · Social Links · Sponsor Logos (that are linked) · Images + Text - Page layouts are purposely designed to be content-light, functioning more like an athletic C.V. - And provide just the right amount of info & personality. ↳ Brand & Identity I wanted Group Eleven to look energized and bold, and feel inspired. Logo BT Brik Xl By Burntype Colours Deep Sport #081D19 R8, G29, B25 Flare #FF2E00 R255, G46, B0 Electricity #9FFF03 R159, G255, B3 Typography Example of large hero headings. Acumin Pro By Robert Slimbach Example of other heading styles and body copy. Promo Imagery ↳ Behind the Scenes Some thoughts, musings and process behind developing the project. Compilation of process sketches. The Idea I wanted to use Group Eleven as an exercise in product development – putting to use the lessons I have learned throughout my career. I also wanted to challenge myself to create something that people (and a particularly stingy audience) would be willing to be pay for. Validation Having a great idea and ability to build is one thing, but does anyone actually want it? What I posted to Instagram: Group Eleven in big text, subheading 'Websites for Athletes, Soon' and a prompt, 'DM for beta'. Background was a photo of myself on the bike racing a triathlon. I promised myself I wouldn't build anything unless I had strong signals from my target demographic. I have nearly 800 followers on Instagram, most of them athletes. I posted a single image to my stories with a prompt—DM for Beta—and required a minimum 10% conversion within the first 12 hours in order to procee …. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features Gray, Black, White. The typography features Acumin (Sans Serif), IBM Plex Mono (Sans Serif). Built using Typekit. AI description: Mikael Staer Nathan’s portfolio is a masterclass in contemporary digital minimalism, serving as a sophisticated showcase for high-end product design and web development. The site utilizes a cinematic, full-bleed layout that prioritizes large-scale typography and evocative imagery, creating an immersive experience that feels more like a digital editorial than a traditional resume. The use of soft gradients, grainy textures, and generous negative space establishes a calm yet authoritative visual tone. Targeting premium tech clients and design-forward brands, the identity is defined by its refined Swiss-inspired typography and a muted, sophisticated color palette. The interface is stripped of unnecessary clutter, relying on elegant motion and a structured grid to guide the viewer through a curated selection of impactful work. It is a highly intentional design that communicates precision, technical expertise, and a deep understanding of modern aesthetic trends.",{"id":593,"website_id":594,"page_id":593,"name":595,"slug":596,"url":597,"website_name":595,"website_slug":596,"website_url":598,"result_url":597,"fetched_at":599,"score":317,"score_boost":347,"ai_score":207,"freshness_score":600,"scored_at":601,"page_name":41,"page_url":597,"page_title":602,"page_description":603,"page_content":604,"page_sort":347,"is_home":353,"is_home_rank":354,"page_type_id":355,"page_type_name":47,"cover":605,"cover_mobile":608,"cover_sequence":610,"translations":701,"industry":704,"styles":705,"credits":706,"font_families":707,"technologies":708,"pagespeed":709,"pagespeed_mobile":715,"buckets":720,"search_payload":722},"493c7fd2-388f-417f-b8a5-55e91c0424be","e95bcc29-a03e-4909-be8c-cfdcf299342f","Shift Nudge","shift-nudge","https:\u002F\u002Fshiftnudge.com\u002F","https:\u002F\u002Fshiftnudge.com","2026-05-04T15:51:30.000Z",1777909890,"2026-05-24T20:59:05.000Z","Shift Nudge - Professional Interface Design Training","Professional interface design training for working designers. A proven framework that helps you articulate design decisions, execute your taste, and finish work to the level it deserves.","Skip to main content Menu PortfolioTeamsReviewsResourcesNewsletter Apply Shift Nudge Professional interface design training for working designers. A proven framework that helps you articulate design decisions, execute your taste, and finish work to the level it deserves. ↓ Next Live Training10D 02H 11M 56S 10D 02H 11M 56S [ → Apply →→→ ](\u002Fapply) Trusted by the world's best design teams. Figma, Google, Microsoft, Pentagram, and other leading companies, plus thousands of designers worldwide rely on Shift Nudge for professional interface design training. OpenAI logo Figma logo Google logo Microsoft logo Netflix logo Pentagram logo YouTube logo Apple logo [ Christina Campbell Christina Campbell Design Operations Lead Adobe Two years ago, I had this overwhelming urge to create and define something meaningful to me, not just define myself by being an employee of a larger company. I committed to the journey, completed design boot camp and Shift Nudge, and I'm still learning daily. There's beauty in the growth process. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fchristinaecampbell_productdesign-uxdesign-appredesign-activity-7325960354457440256-aF91?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFkrxEBLYTmK4eARy4gyY7VXtg0cchEd14) [ Brad Weaver Brad Weaver Head of Product Design Valence Matt is without a doubt one of the best minds working in Product Design. He's one of my most respected colleagues. Flat out, he knows his stuff. Recommend this to your students or anyone wanting to enter or advance in the field. ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsbradweaver\u002F) [ Diana Gordon Diana Gordon UX Product Designer Mayo Clinic Form does not need to follow function. I'm consistently working on refining my visual design skills, something that I view as a life-long journey. I recently finished chipping away at the most comprehensive visual design course I have ever taken: Shift Nudge. Thanks Matt D. Smith for such a thoughtful and efficient way to level up UI! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdianaglozman\u002F) [ Caden Damiano Caden Damiano Staff Product Designer BILL I spent 6 months practicing and being coached by MDS on improving my gaps in UI design. I doubled my income within a couple of years of doing Shift Nudge. Turns out a strong command of visual communication and UI is a valuable skillset in the industry. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fcaden-damiano_i-used-to-think-that-i-needed-to-be-my-own-activity-6968946864289173504-wCFg) [ Farah Lababidi Farah Lababidi UX Designer Amoux I made a decision to sharpen my craft by going back to the fundamentals with Shift Nudge. These aren't just lessons to check off, they're habits I'm already carrying into real projects. With stronger fundamentals, I design faster, more confidently, and with fewer revisions. Typography, hierarchy, process hygiene. They make the difference between 'good enough' and professional. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Ffarah-lababidi_uidesign-shiftnudge-typography-activity-7373362481081102336-yzMO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFkrxEBLYTmK4eARy4gyY7VXtg0cchEd14) [ Joel Hooks Joel Hooks Head of Education Vercel I'm a bit of an online course sommelier & collector, and this is not only the best visual design course I've been exposed to, but also structurally and from an instructional design perspective it is world class. ](https:\u002F\u002Ftwitter.com\u002Fjhooks\u002Fstatus\u002F1375997285549531137) [ Femke van Schoonhoven Femke van Schoonhoven Design Lead Gusto Seriously the best course I can recommend for those wanting to get into UX Design. Shift Nudge is a game-changer for aspiring designers. ](https:\u002F\u002Ftwitter.com\u002Ffemkesvs\u002Fstatus\u002F1303809638899634178) [ Mike Gonzalez Mike Gonzalez Design Engineer vidIQ Just met MDS at Config! Shift Nudge leveled up my craft and equipped me with the confidence to land my first product design role. I appreciate you, Matt! ](https:\u002F\u002Ftwitter.com\u002Fmikeagonz\u002Fstatus\u002F1671967730440998913) [ → More reviews →→→ ](\u002Freviews) Shift Nudge is for working designers who can complete projects but struggle with visual craft execution. Whether you're self-taught without formal foundations, or experienced but never learned a systematic approach, this framework turns uncertainty into confident decisions. In the new world of AI, this is even more important. When anyone can generate a layout, the designers who advance are those with refined judgment about what makes it work. Strong craft isn't optional anymore. It's the differentiator that comes from a clear system for design decisions. - Turn scattered knowledge into a systematic process - Understand the WHY behind every design decision - Apply learnings immediately to day-to-day work - Build confidence through repeatable frameworks Framework A proven system for confident design. This methodology underlies professional interface design and is used by working designers at leading companies. Foundation Strategic approaches to typography, layout, and color that eliminate guesswork. Advanced Application Style, elements, and tactics for enterprise systems and workflows. Professional Development Ongoing mentorship through workshops, critique, and a community advancing together. 8+ Weeks 5+ Hours\u002Fweek 8 Modules 1 Year of critiques [ → View schedule →→→ ](\u002Fschedules\u002F8) Method A clear, step-by-step process that removes guesswork from design decisions. Access the complete methodology and foundational principles that apply across any platform, tool, or challenge. Apply the system through self-paced study and live mentorship. Advance your skills in 8+ weeks and continue with feedback and professional support for a full year. [ Abeer Qamer Abeer Qamer Product Designer Independent I just discovered Shift Nudge and fell in love with it. The course structure is really amazing! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fabeerqamer\u002F) [ Adam Waxman Adam Waxman Staff Product Manager SeatGeek The content and production quality of this course is next level. HIGHLY recommend for anyone looking to level up their interface design skills. ](https:\u002F\u002Ftwitter.com\u002Fajwaxman\u002Fstatus\u002F1748058756628226504) [ Ahmad Galal Ahmad Galal Director of Experience Independent Hands down the best interface design course out there! Can't recommend this course enough. ](https:\u002F\u002Ftwitter.com\u002FAhmadGalal\u002Fstatus\u002F1297985732636807168) [ Akanksha Gupta Akanksha Gupta Sr. Content Designer Freelance Shift Nudge was an excellent reset on the fundamentals. It forced me to slow down and figure out why certain layouts feel balanced, why some typography choices make content easier to scan, and how spacing alone can change how information is understood. ](https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7434209984873185280\u002F) [ Akee Kazi Akee Kazi Product Designer Webflow I 100% recommend Shift Nudge! I'm a self-taught designer and it's helped me improve my design process so much. Plus the critique vault for all the homework is a great way to check your work. ](https:\u002F\u002Fx.com\u002Fakeekazi\u002Fstatus\u002F1410267825390952452) [ Amit Singh Amit Singh Staff Content Designer Intuit To truly own the user experience, content designers need to speak the language of pixels and interaction just as fluently as we speak information hierarchy and content strategy. Shift Nudge gave me that. ](https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7434149133340565504\u002F) [ Anipier Bérubé Anipier Bérubé Product Owner Folks Just wanted to tell you how happy I am that I found your class. It's short, clean, clear, and organized. Thank you so much! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fanipier-b%C3%A9rub%C3%A9-4523b538\u002F) [ Arjen Harris Arjen Harris Product Leader Independent Just wanted to say I really appreciate the elaborate feedback on the homework man, really makes the course shine! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Farjenharris\u002F) Founder Matt D. Smith (@mds) Design and AI. Twenty years leading projects for startups and global brands. Creator of the Float Label pattern, adopted by Apple and Google. Founder of Shift Nudge, training designers to lead with clarity and craft. [ → Profile →→→ ](\u002Fmds) Apply Professional development that leads to career advancement and leadership positions. Members have landed dream roles, increased their salaries, and advanced to Senior Designers, Design Leads, and Heads of Design at leading tech companies and startups. \\*Individual results may vary. - Proven framework for confident design decisions - Complete design training across 8 modules - Go at your own pace with schedule options - Community of 4K+ designers from companies like Figma, Google, Netflix, Canva, Pentagram, Dropbox - Critique vault with 1K+ design reviews - Bi-weekly live workshops with MDS for 12 months [ → Apply →→→ ](\u002Fapply) FAQS +How does the critique and feedback process work? Submit your work and attend regularly scheduled group live calls for feedback and critique. Members are encouraged to participate in reviewing each other's work as well. Additional feedback is delivered in the community via recorded video. All calls are recorded so you can participate on your schedule. +How is this different from other design education? Shift Nudge focuses on proven frameworks rather than scattered tutorials. You'll learn the underlying principles that enable confident decision-making across any project, not just how to follow steps. +How much time does this require each week? The training is designed for 5 hours per week over 8 weeks. This includes video lessons, practice exercises, and community participation. The pace is flexible so you can work ahead or take more time as needed. +Will this help me build a stronger portfolio? Yes. Every lesson includes a design exercise. Later exercises chain together into complete interface projects. These are portfolio-worthy projects that can demonstrate methodical thinking and craft. +What level of design experience do I need? Familiarity with a design tool is the only requirement. Working designers at any stage benefit from this training. Whether building foundations early in your career, refining your approach mid-level, or strengthening visual execution as a senior designer, the framework applies. +Can I get an invoice with company details? Yes. Whether you need an invoice before purchase, for company approval, or a receipt after purchase, for expense reporting, we can provide documentation with your company information. +How much does Shift Nudge cost? Membership is $1997\u002Fyr USD, billed annually. Contact us for alternative payment arrangements. 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Through a structured framework and mentorship, the site offers working designers the tools to move beyond guesswork, helping them articulate design decisions and execute high-level visual craft with precision.\n\nThe visual identity is sophisticated and high-impact, utilizing a striking dark mode aesthetic paired with bold, oversized typography. The design language is minimalist yet authoritative, employing a monochromatic base with strategic pops of vibrant pink to guide user attention. The use of geometric abstractions and a clean, structured layout communicates a sense of modern professionalism and technical mastery, perfectly resonating with an audience of ambitious design professionals.","Education & Courses",[26,240,30],[],[296],[261,256,257,258],[710,711,713,714],{"score":97,"category":90},{"score":712,"category":93},99,{"score":97,"category":96},{"score":97,"category":99},[716,717,718,719],{"score":192,"category":90},{"score":712,"category":93},{"score":97,"category":96},{"score":97,"category":99},[112,108,116,721],"red","Website: Shift Nudge. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Shift Nudge - Professional Interface Design Training. Page description: Professional interface design training for working designers. A proven framework that helps you articulate design decisions, execute your taste, and finish work to the level it deserves.. Page content: Skip to main content Menu PortfolioTeamsReviewsResourcesNewsletter Apply Shift Nudge Professional interface design training for working designers. A proven framework that helps you articulate design decisions, execute your taste, and finish work to the level it deserves. ↓ Next Live Training10D 02H 11M 56S 10D 02H 11M 56S [ → Apply →→→ ](\u002Fapply) Trusted by the world's best design teams. Figma, Google, Microsoft, Pentagram, and other leading companies, plus thousands of designers worldwide rely on Shift Nudge for professional interface design training. OpenAI logo Figma logo Google logo Microsoft logo Netflix logo Pentagram logo YouTube logo Apple logo [ Christina Campbell Christina Campbell Design Operations Lead Adobe Two years ago, I had this overwhelming urge to create and define something meaningful to me, not just define myself by being an employee of a larger company. I committed to the journey, completed design boot camp and Shift Nudge, and I'm still learning daily. There's beauty in the growth process. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fchristinaecampbell_productdesign-uxdesign-appredesign-activity-7325960354457440256-aF91?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFkrxEBLYTmK4eARy4gyY7VXtg0cchEd14) [ Brad Weaver Brad Weaver Head of Product Design Valence Matt is without a doubt one of the best minds working in Product Design. He's one of my most respected colleagues. Flat out, he knows his stuff. Recommend this to your students or anyone wanting to enter or advance in the field. ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsbradweaver\u002F) [ Diana Gordon Diana Gordon UX Product Designer Mayo Clinic Form does not need to follow function. I'm consistently working on refining my visual design skills, something that I view as a life-long journey. I recently finished chipping away at the most comprehensive visual design course I have ever taken: Shift Nudge. Thanks Matt D. Smith for such a thoughtful and efficient way to level up UI! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdianaglozman\u002F) [ Caden Damiano Caden Damiano Staff Product Designer BILL I spent 6 months practicing and being coached by MDS on improving my gaps in UI design. I doubled my income within a couple of years of doing Shift Nudge. Turns out a strong command of visual communication and UI is a valuable skillset in the industry. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fcaden-damiano_i-used-to-think-that-i-needed-to-be-my-own-activity-6968946864289173504-wCFg) [ Farah Lababidi Farah Lababidi UX Designer Amoux I made a decision to sharpen my craft by going back to the fundamentals with Shift Nudge. These aren't just lessons to check off, they're habits I'm already carrying into real projects. With stronger fundamentals, I design faster, more confidently, and with fewer revisions. Typography, hierarchy, process hygiene. They make the difference between 'good enough' and professional. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Ffarah-lababidi_uidesign-shiftnudge-typography-activity-7373362481081102336-yzMO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFkrxEBLYTmK4eARy4gyY7VXtg0cchEd14) [ Joel Hooks Joel Hooks Head of Education Vercel I'm a bit of an online course sommelier & collector, and this is not only the best visual design course I've been exposed to, but also structurally and from an instructional design perspective it is world class. ](https:\u002F\u002Ftwitter.com\u002Fjhooks\u002Fstatus\u002F1375997285549531137) [ Femke van Schoonhoven Femke van Schoonhoven Design Lead Gusto Seriously the best course I can recommend for those wanting to get into UX Design. Shift Nudge is a game-changer for aspiring designers. ](https:\u002F\u002Ftwitter.com\u002Ffemkesvs\u002Fstatus\u002F1303809638899634178) [ Mike Gonzalez Mike Gonzalez Design Engineer vidIQ Just met MDS at Config! Shift Nudge leveled up my craft and equipped me with the confidence to land my first product design role. I appreciate you, Matt! ](https:\u002F\u002Ftwitter.com\u002Fmikeagonz\u002Fstatus\u002F1671967730440998913) [ → More reviews →→→ ](\u002Freviews) Shift Nudge is for working designers who can complete projects but struggle with visual craft execution. Whether you're self-taught without formal foundations, or experienced but never learned a systematic approach, this framework turns uncertainty into confident decisions. In the new world of AI, this is even more important. When anyone can generate a layout, the designers who advance are those with refined judgment about what makes it work. Strong craft isn't optional anymore. It's the differentiator that comes from a clear system for design decisions. - Turn scattered knowledge into a systematic process - Understand the WHY behind every design decision - Apply learnings immediately to day-to-day work - Build confidence through repeatable frameworks Framework A proven system for confident design. This methodology underlies professional interface design and is used by working designers at leading companies. Foundation Strategic approaches to typography, layout, and color that eliminate guesswork. Advanced Application Style, elements, and tactics for enterprise systems and workflows. Professional Development Ongoing mentorship through workshops, critique, and a community advancing together. 8+ Weeks 5+ Hours\u002Fweek 8 Modules 1 Year of critiques [ → View schedule →→→ ](\u002Fschedules\u002F8) Method A clear, step-by-step process that removes guesswork from design decisions. Access the complete methodology and foundational principles that apply across any platform, tool, or challenge. Apply the system through self-paced study and live mentorship. Advance your skills in 8+ weeks and continue with feedback and professional support for a full year. [ Abeer Qamer Abeer Qamer Product Designer Independent I just discovered Shift Nudge and fell in love with it. The course structure is really amazing! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fabeerqamer\u002F) [ Adam Waxman Adam Waxman Staff Product Manager SeatGeek The content and production quality of this course is next level. HIGHLY recommend for anyone looking to level up their interface design skills. ](https:\u002F\u002Ftwitter.com\u002Fajwaxman\u002Fstatus\u002F1748058756628226504) [ Ahmad Galal Ahmad Galal Director of Experience Independent Hands down the best interface design course out there! Can't recommend this course enough. ](https:\u002F\u002Ftwitter.com\u002FAhmadGalal\u002Fstatus\u002F1297985732636807168) [ Akanksha Gupta Akanksha Gupta Sr. Content Designer Freelance Shift Nudge was an excellent reset on the fundamentals. It forced me to slow down and figure out why certain layouts feel balanced, why some typography choices make content easier to scan, and how spacing alone can change how information is understood. ](https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7434209984873185280\u002F) [ Akee Kazi Akee Kazi Product Designer Webflow I 100% recommend Shift Nudge! I'm a self-taught designer and it's helped me improve my design process so much. Plus the critique vault for all the homework is a great way to check your work. ](https:\u002F\u002Fx.com\u002Fakeekazi\u002Fstatus\u002F1410267825390952452) [ Amit Singh Amit Singh Staff Content Designer Intuit To truly own the user experience, content designers need to speak the language of pixels and interaction just as fluently as we speak information hierarchy and content strategy. Shift Nudge gave me that. ](https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7434149133340565504\u002F) [ Anipier Bérubé Anipier Bérubé Product Owner Folks Just wanted to tell you how happy I am that I found your class. It's short, clean, clear, and organized. Thank you so much! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fanipier-b%C3%A9rub%C3%A9-4523b538\u002F) [ Arjen Harris Arjen Harris Product Leader Independent Just wanted to say I really appreciate the elaborate feedback on the homework man, really makes the course shine! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Farjenharris\u002F) Founder Matt D. Smith (@mds) Design and AI. Twenty years leading projects for startups and global brands. Creator of the Float Label pattern, adopted by Apple and Google. Founder of Shift Nudge, training designers to lead with clarity and craft. [ → Profile →→→ ](\u002Fmds) Apply Professional development that leads to career advancement and leadership positions. Members have landed dream roles, increased their salaries, and advanced to Senior Designers, Design Leads, and Heads of Design at leading tech companies and startups. \\*Individual results may vary. - Proven framework for confident design decisions - Complete design training across 8 modules - Go at your own pace with schedule options - Community of 4K+ designers from companies like Figma, Google, Netflix, Canva, Pentagram, Dropbox - Critique vault with 1K+ design reviews - Bi-weekly live workshops with MDS for 12 months [ → Apply →→→ ](\u002Fapply) FAQS +How does the critique and feedback process work? Submit your work and attend regularly scheduled group live calls for feedback and critique. Members are encouraged to participate in reviewing each other's work as well. Additional feedback is delivered in the community via recorded video. All calls are recorded so you can participate on your schedule. +How is this different from other design education? Shift Nudge focuses on proven frameworks rather than scattered tutorials. You'll learn the underlying principles that enable confident decision-making across any project, not just how to follow steps. +How much time does this require each week? The training is designed for 5 hours per week over 8 weeks. This includes video lessons, practice exercises, and community participation. The pace is flexible so you can work ahead or take more time as needed. +Will this help me build a stronger portfolio? Yes. Every lesson includes a design exercise. Later exercises chain together into complete interface projects. These are portfolio-worthy projects that can demonstrate methodical thinking and craft. +What level of design experience do I need? Familiarity with a design tool is the only requirement. Working designers at any stage benefit from this training. Whether building foundations early in your career, refining your approach mid-level, or strengthening visual execution as a senior designer, the framework applies. +Can I get an invoice with company details? Yes. Whether you need an invoice before purchase, for company approval, or a receipt after purchase, for expense reporting, we can provide documentation with your company information. +How much does Shift Nudge cost? Membership is $1997\u002Fyr USD, billed annually. Contact us for alternative payment arrangements. [ → More FAQs →→→ ](\u002Ffaq) [ ![A …. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Education & Courses industry. The overall color palette features Black, White, Gray, Red. The typography features Söhne (Sans Serif, Klim Type). Built using Next.js, Node.js, React, Vercel. AI description: Shift Nudge is a premium educational platform dedicated to elevating the craft of professional interface designers. Through a structured framework and mentorship, the site offers working designers the tools to move beyond guesswork, helping them articulate design decisions and execute high-level visual craft with precision. The visual identity is sophisticated and high-impact, utilizing a striking dark mode aesthetic paired with bold, oversized typography. The design language is minimalist yet authoritative, employing a monochromatic base with strategic pops of vibrant pink to guide user attention. The use of geometric abstractions and a clean, structured layout communicates a sense of modern professionalism and technical mastery, perfectly resonating with an audience of ambitious design professionals.",{"id":724,"website_id":725,"page_id":724,"name":726,"slug":727,"url":728,"website_name":726,"website_slug":727,"website_url":729,"result_url":728,"fetched_at":730,"score":195,"score_boost":347,"ai_score":346,"freshness_score":731,"scored_at":732,"page_name":41,"page_url":728,"page_title":726,"page_description":733,"page_content":734,"page_sort":347,"is_home":353,"is_home_rank":354,"page_type_id":355,"page_type_name":47,"cover":735,"cover_mobile":738,"cover_sequence":740,"translations":819,"industry":822,"styles":823,"credits":825,"font_families":826,"technologies":828,"pagespeed":830,"pagespeed_mobile":835,"buckets":841,"search_payload":842},"4c5d710d-1e94-494b-a95b-97c669ae4edf","ef3543b2-e7e5-4705-b2fd-5c9b5aa58ce3","Amity Ventures","amity-ventures","https:\u002F\u002Famity.vc\u002F","https:\u002F\u002Famity.vc","2026-05-04T11:15:21.000Z",74,"2026-05-23T19:17:49.000Z","Your partners beyond capital. Amity Ventures is a San Francisco-based venture capital firm supporting founders in building category-defining businesses.","We lead rounds at the earliest stages, get in the trenches, and are deliberately concentrated — investing in only 3-5 companies per year. And it works: 20% of our early-stage portfolio companies have reached $1B+ in valuation.1 $1.8B Firm AUM2 Amity III Current Fund $1–5M Target Initial Check But at the end of the day, what drives us? It's in the name: am·i·ty \u002Fˈamədē\u002F n. quality relationships 1 Since founding Amity in 2016 through the end of 2025, seven out of thirty-five early stage investments have reached $1B+ valuations. 2 Estimate made as of 3\u002F1\u002F2026, subject to change. From our founders > \"I think of Amity like true co-founders of MaintainX that just happened to pay for their equity.\" > > Chris Turlica MaintainX > \"We speak with Amity every day — their engagement, thoughtfulness, and conviction have never wavered. They were one of our first believers and no one has made a bigger impact on both our business velocity and trajectory.\" > > Henry Gasztowtt & Eddie Zhang Isara > \"Amity backed us multiple times when it wasn't close to obvious. They are the definition of what venture capital should be: early when others wait, concentrated when others hedge, and in the building with us when others just watch.\" > > Ahmed Omar Sully.ai > \"The Amity team are the rare investors who are just as comfortable debating big strategic swings as getting deep into the weeds of our day-to-day. We are constantly talking about everything from small operational decisions to big company bets, and somehow they always help us find the next right move.\" > > Rachel Lea Fishman Arketa Portfolio [Arketa Rachel Lea Fishman, Josh Archer All-in-one business platform designed to run and grow modern fitness and wellness businesses Arketa](https:\u002F\u002Fwww.arketa.com\u002F) [CaptivateIQ Conway Teng, Mark Schopmeyer, Hubert Wong From financial planning to incentive payouts — in one AI-infused platform CaptivateIQ](https:\u002F\u002Fwww.captivateiq.com\u002F) [Ditto Adam Fish Edge-native, mobile database that keeps mission-critical systems online Ditto](https:\u002F\u002Fwww.ditto.live\u002F) [Evisort Acq. Workday Jerry Ting, Amine Anoun, Jake Sussman The global leader in AI-native contract intelligence solutions Evisort](https:\u002F\u002Fwww.evisort.com\u002F) [Isara Henry Gasztowtt, Eddie Zhang Pioneering multi-agent coordination — the next frontier of AI Isara](https:\u002F\u002Fwww.isara.io\u002F) [MaintainX Chris Turlica, Hugo Dozois-Caouette AI-powered maintenance and asset management software MaintainX](https:\u002F\u002Fwww.getmaintainx.com\u002F) [Talkdesk Tiago Paiva AI agents that orchestrate the entire customer journey Talkdesk](https:\u002F\u002Fwww.talkdesk.com\u002F) [xAI Acq. SpaceX Elon Musk Frontier AI lab developing Grok to accelerate scientific discovery xAI](https:\u002F\u002Fx.ai\u002F) [Accelevents Jonathan Kazarian End-to-end platform for in-person, virtual, and hybrid events Accelevents](https:\u002F\u002Fwww.accelevents.com\u002F) [Airbnb NASDAQ: ABNB Brian Chesky, Joe Gebbia, Nathan Blecharczyk Global marketplace for travel and experiences Airbnb](https:\u002F\u002Fwww.airbnb.com\u002F) [Athelas Merg. Commure Tanay Tandon, Deepika Bodapati Healthcare workflow automation and remote patient monitoring Athelas](https:\u002F\u002Fwww.athelas.com\u002F) [Avochato Alex De Simone, Christopher Neale Mobile messaging platform for customer relationship management Avochato](https:\u002F\u002Fwww.avochato.com\u002F) [Borderless Labs Kevin Lehtiniitty Cross-border payments infrastructure for global fund transfers Borderless Labs](https:\u002F\u002Fborderless.xyz\u002F) [Burrow Acq. Havenly Stephen Kuhl, Kabeer Chopra Direct-to-consumer modular furniture Burrow](https:\u002F\u002Fburrow.com\u002F) [Carta Henry Ward, Manu Kumar Global ownership management platform for equity and cap tables Carta](https:\u002F\u002Fcarta.com\u002F) [Causely Shmuel Kliger, Yotam Yemini Causal AI for cloud application management and troubleshooting Causely](https:\u002F\u002Fwww.causely.ai\u002F) [Column Leo Hentschker, Jake Seaton Collaborative public notice platform for publishers and governments Column](https:\u002F\u002Fwww.column.us\u002F) [ControlRooms.ai Monte Zweben, Omar Talib AI-powered monitoring for critical infrastructure observability ControlRooms.ai](https:\u002F\u002Fwww.controlrooms.ai\u002F) [Core Rich Rines, Brendon Sedo, Lindsey Haswell Bitcoin-powered blockchain for decentralized applications Core](https:\u002F\u002Fcoredao.org\u002F) [Edge Delta Ozan Unlu, Fatih Yildiz Stream processing for observability and anomaly detection Edge Delta](https:\u002F\u002Fedgedelta.com\u002F) [EquipmentShare NASDAQ: EQPT Jabbok Schlacks, Willy Schlacks Construction equipment rental and fleet management technology EquipmentShare](https:\u002F\u002Fwww.equipmentshare.com\u002F) [Factored Quality Acq. Pietra Prince Ghosh Digital quality control management for consumer brands Factored Quality](https:\u002F\u002Fwww.factoredquality.com\u002F) [Honey Acq. PayPal Ryan Hudson, George Ruan Browser extension for automatic coupon and deal discovery Honey](https:\u002F\u002Fwww.joinhoney.com\u002F) [Lucenia Nick Knize Next-generation search and retrieval for contextual AI Lucenia](https:\u002F\u002Flucenia.io\u002F) MoQuality Acq. Snap Shauvik Roy Choudhary, Pushkar Kolhe AI-driven mobile app testing automation MoQuality [OurFirm.ai Andrew Mancilla AI-powered litigation drafting platform OurFirm.ai](https:\u002F\u002Fourfirm.ai\u002F) [Ouster NASDAQ: OUST Angus Pacala, Mark Frichtl Digital lidar sensors for autonomous systems and robotics Ouster](https:\u002F\u002Fouster.com\u002F) [Prive Acq. Recurly Alex Craciun, Claudia Laurie Subscription management platform for Shopify merchants Prive](https:\u002F\u002Fwww.tryprive.com\u002F) [Prompt Health Adam Baliatico, Mike Dwyer Enterprise software for physical therapy practices Prompt Health](https:\u002F\u002Fwww.prompthealth.com\u002F) [Qumulo Douglas Gourlay, Aaron Passey File data platform for multi-cloud storage management Qumulo](https:\u002F\u002Fqumulo.com\u002F) [Snyk Peter McKay Developer security platform for building secure software Snyk](https:\u002F\u002Fsnyk.io\u002F) [Socure Johnny Ayers Predictive analytics for digital identity verification Socure](https:\u002F\u002Fwww.socure.com\u002F) [Stationwise Marcus Edwards SaaS for emergency response and fire department operations Stationwise](https:\u002F\u002Fwww.stationwise.com\u002F) [Sully.ai Ahmed Omar, Ahmed Nasser AI assistant automating healthcare administrative tasks Sully.ai](https:\u002F\u002Fwww.sully.ai\u002F) [Tilly Yury Yakubchyk Software for ABA therapy practitioners Tilly](https:\u002F\u002Ftillytherapy.com\u002F) [Truepill Acq. Fuze Health Sid Viswanathan, Umar Afridi Digital pharmacy and medication delivery platform Truepill](https:\u002F\u002Ftruepill.com\u002F) [Usage AI Kaveh Khorram Cloud FinOps for cost optimization and spend visibility Usage AI](https:\u002F\u002Fwww.usage.ai\u002F) Vowel Acq. Zapier Andrew Berman, Ben Kempe, Matthew Slotkin, Paul Fisher AI-powered video conferencing and meeting management Vowel [xFigura George Guida AI-native design canvas for architects xFigura](https:\u002F\u002Fxfigura.ai\u002F) Show more Team Andy Bromberg Partner Andy Bromberg Andy Ravreby Partner Andy Ravreby CJ Reim Managing Partner CJ Reim Patrick Yang Partner Patrick Yang Kieran Dennis Investor Kieran Dennis Peter Bell Senior Advisor Peter Bell Christina Dong Executive Administrator Christina Dong Colleen Johnson Manager of Finance & Operations Colleen Johnson Jason Wong Director of Finance & Operations Jason Wong",{"id":736,"height":13,"width":12,"blurhash":737},"d61b5986-3cd5-4b31-b006-7007c9dd457d","radial-gradient(at 0 0,#83747a,#00000000 50%),radial-gradient(at 33% 0,#8d8489,#00000000 50%),radial-gradient(at 67% 0,#958f94,#00000000 50%),radial-gradient(at 100% 0,#8c8389,#00000000 50%),radial-gradient(at 0 50%,#435073,#00000000 50%),radial-gradient(at 33% 50%,#495973,#00000000 50%),radial-gradient(at 67% 50%,#516379,#00000000 50%),radial-gradient(at 100% 50%,#4a5672,#00000000 50%),radial-gradient(at 0 100%,#415671,#00000000 50%),radial-gradient(at 33% 100%,#60738b,#00000000 50%),radial-gradient(at 67% 100%,#708499,#00000000 50%),radial-gradient(at 100% 100%,#597088,#00000000 50%)",{"id":739,"height":15,"width":14,"blurhash":54},"30344d8d-debd-4cda-836f-71b8e6f43681",[741,744,747,750,753,756,759,762,765,768,771,774,777,780,783,786,789,792,795,798,801,804,807,810,813,816],{"directus_files_id":742},{"id":743},"4465af7d-8c97-4a41-9a06-75477f827b46",{"directus_files_id":745},{"id":746},"13f47450-e79f-4c0e-a7bc-ca820f1290cc",{"directus_files_id":748},{"id":749},"06f5dd9d-9ff7-4a34-8d19-8622732175ac",{"directus_files_id":751},{"id":752},"d5d6840e-f627-4a58-a4dd-b0503dd6a3ca",{"directus_files_id":754},{"id":755},"a19d832e-06c7-4a07-8728-415d8c05ccda",{"directus_files_id":757},{"id":758},"ff7dfb35-7e61-4501-a7d2-17fc91c1b440",{"directus_files_id":760},{"id":761},"30146553-bc0f-47f3-a474-f3d6f8c4f82b",{"directus_files_id":763},{"id":764},"bb836ac3-879d-443f-b419-3f4c9c85c51b",{"directus_files_id":766},{"id":767},"1fdd8ee2-19b2-441a-95ff-8b736a763d15",{"directus_files_id":769},{"id":770},"25d435b0-a84f-4fce-b31a-23affa36db5f",{"directus_files_id":772},{"id":773},"8b6f5421-ad13-4db8-8307-eebb90c0905a",{"directus_files_id":775},{"id":776},"26921fa0-3d9d-4ce8-8259-d927f3c39787",{"directus_files_id":778},{"id":779},"5794a92b-4040-4fdd-ac08-3b543bd1b25e",{"directus_files_id":781},{"id":782},"e8d557d5-4849-46c6-a941-0c6dfadbaac6",{"directus_files_id":784},{"id":785},"f865f9df-2229-441c-b23b-00bcc5636788",{"directus_files_id":787},{"id":788},"8da469ea-205e-4f9c-af9d-dbff854011ee",{"directus_files_id":790},{"id":791},"893f95ac-7ec4-4e28-bca8-b4e023fe9f27",{"directus_files_id":793},{"id":794},"5b8de1e5-ae9d-4d9e-93a2-9ba32bfbb4fe",{"directus_files_id":796},{"id":797},"ea3ae3af-1c87-4c8e-a4c4-2679ace35f9f",{"directus_files_id":799},{"id":800},"cc423b09-ec11-4a33-9a32-ff40133c0a48",{"directus_files_id":802},{"id":803},"83365fc3-5b1b-4265-af6c-b94c7cab554c",{"directus_files_id":805},{"id":806},"b5a21304-7c45-4e57-8230-543248ac3d02",{"directus_files_id":808},{"id":809},"3135cea4-d100-471d-8868-3750c66a34b8",{"directus_files_id":811},{"id":812},"94bf1b7c-1c1b-4336-9649-7abd37f2ffa7",{"directus_files_id":814},{"id":815},"b6aa1597-d361-434c-80d7-2dd4b00f2376",{"directus_files_id":817},{"id":818},"d02294f7-fcda-4b47-b465-90fa38c49335",[820],{"languages_code":454,"description":821},"Amity Ventures presents a sophisticated digital presence designed to signal stability, foresight, and deep partnership. The website serves as a high-level gateway for founders seeking more than just liquidity, positioning the firm as a strategic ally in the San Francisco venture ecosystem. Through cinematic imagery and a restrained layout, the site communicates a sense of calm authority and long-term vision.\n\nThe visual identity is defined by a refined, editorial aesthetic that leans heavily on atmospheric photography and elegant typography. By utilizing a moody, high-contrast color palette and generous whitespace, the design avoids the cluttered tropes of fintech, opting instead for a luxury-leaning, minimalist approach. This intentional design choice appeals to high-caliber entrepreneurs who value discretion, intelligence, and a human-centric approach to capital.","Finance & Fintech",[26,824,458],"Corporate \u002F Professional",[],[827],"JetBrains Mono",[829],"GitHub Pages",[831,832,833,834],{"score":152,"category":90},{"score":193,"category":93},{"score":97,"category":96},{"score":97,"category":99},[836,838,839,840],{"score":837,"category":90},68,{"score":193,"category":93},{"score":97,"category":96},{"score":97,"category":99},[116,112,108],"Website: Amity Ventures. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Amity Ventures. Page description: Your partners beyond capital. Amity Ventures is a San Francisco-based venture capital firm supporting founders in building category-defining businesses.. Page content: We lead rounds at the earliest stages, get in the trenches, and are deliberately concentrated — investing in only 3-5 companies per year. And it works: 20% of our early-stage portfolio companies have reached $1B+ in valuation.1 $1.8B Firm AUM2 Amity III Current Fund $1–5M Target Initial Check But at the end of the day, what drives us? It's in the name: am·i·ty \u002Fˈamədē\u002F n. quality relationships 1 Since founding Amity in 2016 through the end of 2025, seven out of thirty-five early stage investments have reached $1B+ valuations. 2 Estimate made as of 3\u002F1\u002F2026, subject to change. From our founders > \"I think of Amity like true co-founders of MaintainX that just happened to pay for their equity.\" > > Chris Turlica MaintainX > \"We speak with Amity every day — their engagement, thoughtfulness, and conviction have never wavered. They were one of our first believers and no one has made a bigger impact on both our business velocity and trajectory.\" > > Henry Gasztowtt & Eddie Zhang Isara > \"Amity backed us multiple times when it wasn't close to obvious. They are the definition of what venture capital should be: early when others wait, concentrated when others hedge, and in the building with us when others just watch.\" > > Ahmed Omar Sully.ai > \"The Amity team are the rare investors who are just as comfortable debating big strategic swings as getting deep into the weeds of our day-to-day. We are constantly talking about everything from small operational decisions to big company bets, and somehow they always help us find the next right move.\" > > Rachel Lea Fishman Arketa Portfolio [Arketa Rachel Lea Fishman, Josh Archer All-in-one business platform designed to run and grow modern fitness and wellness businesses Arketa](https:\u002F\u002Fwww.arketa.com\u002F) [CaptivateIQ Conway Teng, Mark Schopmeyer, Hubert Wong From financial planning to incentive payouts — in one AI-infused platform CaptivateIQ](https:\u002F\u002Fwww.captivateiq.com\u002F) [Ditto Adam Fish Edge-native, mobile database that keeps mission-critical systems online Ditto](https:\u002F\u002Fwww.ditto.live\u002F) [Evisort Acq. Workday Jerry Ting, Amine Anoun, Jake Sussman The global leader in AI-native contract intelligence solutions Evisort](https:\u002F\u002Fwww.evisort.com\u002F) [Isara Henry Gasztowtt, Eddie Zhang Pioneering multi-agent coordination — the next frontier of AI Isara](https:\u002F\u002Fwww.isara.io\u002F) [MaintainX Chris Turlica, Hugo Dozois-Caouette AI-powered maintenance and asset management software MaintainX](https:\u002F\u002Fwww.getmaintainx.com\u002F) [Talkdesk Tiago Paiva AI agents that orchestrate the entire customer journey Talkdesk](https:\u002F\u002Fwww.talkdesk.com\u002F) [xAI Acq. SpaceX Elon Musk Frontier AI lab developing Grok to accelerate scientific discovery xAI](https:\u002F\u002Fx.ai\u002F) [Accelevents Jonathan Kazarian End-to-end platform for in-person, virtual, and hybrid events Accelevents](https:\u002F\u002Fwww.accelevents.com\u002F) [Airbnb NASDAQ: ABNB Brian Chesky, Joe Gebbia, Nathan Blecharczyk Global marketplace for travel and experiences Airbnb](https:\u002F\u002Fwww.airbnb.com\u002F) [Athelas Merg. Commure Tanay Tandon, Deepika Bodapati Healthcare workflow automation and remote patient monitoring Athelas](https:\u002F\u002Fwww.athelas.com\u002F) [Avochato Alex De Simone, Christopher Neale Mobile messaging platform for customer relationship management Avochato](https:\u002F\u002Fwww.avochato.com\u002F) [Borderless Labs Kevin Lehtiniitty Cross-border payments infrastructure for global fund transfers Borderless Labs](https:\u002F\u002Fborderless.xyz\u002F) [Burrow Acq. Havenly Stephen Kuhl, Kabeer Chopra Direct-to-consumer modular furniture Burrow](https:\u002F\u002Fburrow.com\u002F) [Carta Henry Ward, Manu Kumar Global ownership management platform for equity and cap tables Carta](https:\u002F\u002Fcarta.com\u002F) [Causely Shmuel Kliger, Yotam Yemini Causal AI for cloud application management and troubleshooting Causely](https:\u002F\u002Fwww.causely.ai\u002F) [Column Leo Hentschker, Jake Seaton Collaborative public notice platform for publishers and governments Column](https:\u002F\u002Fwww.column.us\u002F) [ControlRooms.ai Monte Zweben, Omar Talib AI-powered monitoring for critical infrastructure observability ControlRooms.ai](https:\u002F\u002Fwww.controlrooms.ai\u002F) [Core Rich Rines, Brendon Sedo, Lindsey Haswell Bitcoin-powered blockchain for decentralized applications Core](https:\u002F\u002Fcoredao.org\u002F) [Edge Delta Ozan Unlu, Fatih Yildiz Stream processing for observability and anomaly detection Edge Delta](https:\u002F\u002Fedgedelta.com\u002F) [EquipmentShare NASDAQ: EQPT Jabbok Schlacks, Willy Schlacks Construction equipment rental and fleet management technology EquipmentShare](https:\u002F\u002Fwww.equipmentshare.com\u002F) [Factored Quality Acq. Pietra Prince Ghosh Digital quality control management for consumer brands Factored Quality](https:\u002F\u002Fwww.factoredquality.com\u002F) [Honey Acq. PayPal Ryan Hudson, George Ruan Browser extension for automatic coupon and deal discovery Honey](https:\u002F\u002Fwww.joinhoney.com\u002F) [Lucenia Nick Knize Next-generation search and retrieval for contextual AI Lucenia](https:\u002F\u002Flucenia.io\u002F) MoQuality Acq. Snap Shauvik Roy Choudhary, Pushkar Kolhe AI-driven mobile app testing automation MoQuality [OurFirm.ai Andrew Mancilla AI-powered litigation drafting platform OurFirm.ai](https:\u002F\u002Fourfirm.ai\u002F) [Ouster NASDAQ: OUST Angus Pacala, Mark Frichtl Digital lidar sensors for autonomous systems and robotics Ouster](https:\u002F\u002Fouster.com\u002F) [Prive Acq. Recurly Alex Craciun, Claudia Laurie Subscription management platform for Shopify merchants Prive](https:\u002F\u002Fwww.tryprive.com\u002F) [Prompt Health Adam Baliatico, Mike Dwyer Enterprise software for physical therapy practices Prompt Health](https:\u002F\u002Fwww.prompthealth.com\u002F) [Qumulo Douglas Gourlay, Aaron Passey File data platform for multi-cloud storage management Qumulo](https:\u002F\u002Fqumulo.com\u002F) [Snyk Peter McKay Developer security platform for building secure software Snyk](https:\u002F\u002Fsnyk.io\u002F) [Socure Johnny Ayers Predictive analytics for digital identity verification Socure](https:\u002F\u002Fwww.socure.com\u002F) [Stationwise Marcus Edwards SaaS for emergency response and fire department operations Stationwise](https:\u002F\u002Fwww.stationwise.com\u002F) [Sully.ai Ahmed Omar, Ahmed Nasser AI assistant automating healthcare administrative tasks Sully.ai](https:\u002F\u002Fwww.sully.ai\u002F) [Tilly Yury Yakubchyk Software for ABA therapy practitioners Tilly](https:\u002F\u002Ftillytherapy.com\u002F) [Truepill Acq. Fuze Health Sid Viswanathan, Umar Afridi Digital pharmacy and medication delivery platform Truepill](https:\u002F\u002Ftruepill.com\u002F) [Usage AI Kaveh Khorram Cloud FinOps for cost optimization and spend visibility Usage AI](https:\u002F\u002Fwww.usage.ai\u002F) Vowel Acq. Zapier Andrew Berman, Ben Kempe, Matthew Slotkin, Paul Fisher AI-powered video conferencing and meeting management Vowel [xFigura George Guida AI-native design canvas for architects xFigura](https:\u002F\u002Fxfigura.ai\u002F) Show more Team Andy Bromberg Partner Andy Bromberg Andy Ravreby Partner Andy Ravreby CJ Reim Managing Partner CJ Reim Patrick Yang Partner Patrick Yang Kieran Dennis Investor Kieran Dennis Peter Bell Senior Advisor Peter Bell Christina Dong Executive Administrator Christina Dong Colleen Johnson Manager of Finance & Operations Colleen Johnson Jason Wong Director of Finance & Operations Jason Wong. A Clean \u002F Minimalist, Corporate \u002F Professional, High-End \u002F Luxury website in the Finance & Fintech industry. The overall color palette features Gray, Black, White. The typography features JetBrains Mono (Sans Serif). Built using GitHub Pages. AI description: Amity Ventures presents a sophisticated digital presence designed to signal stability, foresight, and deep partnership. The website serves as a high-level gateway for founders seeking more than just liquidity, positioning the firm as a strategic ally in the San Francisco venture ecosystem. Through cinematic imagery and a restrained layout, the site communicates a sense of calm authority and long-term vision. The visual identity is defined by a refined, editorial aesthetic that leans heavily on atmospheric photography and elegant typography. By utilizing a moody, high-contrast color palette and generous whitespace, the design avoids the cluttered tropes of fintech, opting instead for a luxury-leaning, minimalist approach. This intentional design choice appeals to high-caliber entrepreneurs who value discretion, intelligence, and a human-centric approach to capital."]