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Based in New Orleans + New York City, Oyster Sunday is a hospitality consulting agency for independent F&B businesses. Consider us your strategic thought partner or an extension of your in-house team – whether you’re launching a business or currently operating one. Contact Us A glass of red wine on a table surrounded by dried physalis, a pear, and a small orange fruit, with a plain light background. Our Services We have supported hundreds of hospitality businesses with concept development, financial strategy, project management, branding, marketing, PR, human resources, operations, and much more. Our Services Our Clients [Person sitting on a brown sofa using a laptop to browse a website about health benefits, with a green shirt sleeve visible. ](https:\u002F\u002Fosbenefits.co\u002F) OS BENEFiTS OS BENEFiTS is the first affordable health insurance and wellness benefits marketplace made for the hospitality industry, by the hospitality industry. Enroll Today The Sunday Digest Our list of guidelines + resources for the hospitality industry addressing questions we are hearing around the U.S. + abroad. Resources Is Now the Time to Call Oyster Sunday? Whether you’re developing your first concept or expanding a growing portfolio, Oyster Sunday helps you navigate the complexities of hospitality with clarity. We provide tailored support so you can focus on what you do best. Read more → Bridging the Gap: Independent Hospitality in the Age of AI Bridging the Gap: One shift we’re paying close attention to: the widening gap between businesses that are actively integrating AI into their operations and those that aren’t. 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The design successfully bridges the gap between high-end aesthetic appeal and practical, industry-focused utility.","Travel & Hospitality",[30,26,487],"Vibrant \u002F Colorful",[],[367],[337,347,491,492,357],"Squarespace","Squarespace Commerce",[494,495,496,497],{"score":280,"category":158},{"score":162,"category":161},{"score":168,"category":164},{"score":168,"category":167},[499,500,501,502],{"score":280,"category":158},{"score":162,"category":161},{"score":168,"category":164},{"score":168,"category":167},[177,181,185,189,504],"red","Website: Oyster Sunday. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Oyster Sunday | Empower Your Hospitality Business. Page description: Oyster Sunday provides expert consulting, resources, and benefits for independent F&B businesses in New Orleans and NYC to thrive and grow.. Page content: A red heirloom tomato, a yellow pear, and a white melon on a beige tablecloth, with a sign that reads 'Oyster Sunday, New Orleans, New York City', and a stack of books in the background. Based in New Orleans + New York City, Oyster Sunday is a hospitality consulting agency for independent F&B businesses. Consider us your strategic thought partner or an extension of your in-house team – whether you’re launching a business or currently operating one. Contact Us A glass of red wine on a table surrounded by dried physalis, a pear, and a small orange fruit, with a plain light background. Our Services We have supported hundreds of hospitality businesses with concept development, financial strategy, project management, branding, marketing, PR, human resources, operations, and much more. Our Services Our Clients [Person sitting on a brown sofa using a laptop to browse a website about health benefits, with a green shirt sleeve visible. ](https:\u002F\u002Fosbenefits.co\u002F) OS BENEFiTS OS BENEFiTS is the first affordable health insurance and wellness benefits marketplace made for the hospitality industry, by the hospitality industry. Enroll Today The Sunday Digest Our list of guidelines + resources for the hospitality industry addressing questions we are hearing around the U.S. + abroad. Resources Is Now the Time to Call Oyster Sunday? Whether you’re developing your first concept or expanding a growing portfolio, Oyster Sunday helps you navigate the complexities of hospitality with clarity. We provide tailored support so you can focus on what you do best. Read more → Bridging the Gap: Independent Hospitality in the Age of AI Bridging the Gap: One shift we’re paying close attention to: the widening gap between businesses that are actively integrating AI into their operations and those that aren’t. Read more → Explore. A Clean \u002F Minimalist, High-End \u002F Luxury, Vibrant \u002F Colorful website in the Travel & Hospitality industry. The overall color palette features White, Gray, Black, Brown, Red. The typography features Poppins (Sans Serif). Built using jQuery, reCAPTCHA, Squarespace, Squarespace Commerce, Stimulus. AI description: Oyster Sunday is a sophisticated hospitality consulting agency tailored specifically for independent food and beverage businesses in New Orleans and New York City. 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Founded by Ian Hatcher-Williams in New York City, we work collaboratively with clients to identify their business goals and strategize their digital landscapes as something to grow into, not grow out.","Gardener Growing the world wide web Growing the world wide web - Studio - Work - Process - Pricing - Resources - Contact - Navigation - Studio - Work - Process - Pricing - Resources - Contact - Profile - Services - Capabilities - Recently Hi, we’re Gardener, a technology partner that gets in the weeds with you. Founded by Ian Hatcher-Williams in New York City, we work collaboratively with clients to identify their business goals and strategize their digital landscapes as something to grow into, not grow out. Studio Profile Gardener is a technology studio that builds websites. 9 out of 10 projects are ecommerce related and the businesses we primarily serve generate anywhere from $2-10M in revenue per year. The practice also functions as a “studio-as-case-study” — a way to share resources and learnings on how to operate a business in the creative industry. It doesn’t exist to grow and grow towards an acquisition, but rather be just one example of a human-sized business that can fluctuate and evolve as needed. Studio Services - Frontend Development - Backend Development - Ecommerce Development - API Development - Technical Consulting - Project Scoping - RFP Development - Device Testing - UX Design Studio Capabilities - Informational Websites - Headless Websites - Shopify, Swell, BigCommerce - Sanity, Contentful - PHP based CMS (Wordpress, Craft) - Serverless Integration - Payment Gateways Integration - Analytics, 3rd Party Integrations - ADA Auditing Studio Recently Launched our boilerplate, Sprout[ Headless Shopify launch for Beni Rugs](https:\u002F\u002Fwww.benirugs.com\u002F) New ordering platform for Kernel D.S. & Durga's new digital platform - Select Clients Work Select Clients Aplós Beni Rugs Cards Against Humanity Commonry D.S. & Durga Genexa Google Kernel Kid Cudi Louisa Ballou Paradigm Red Rooster Coffee - Introductions & Scoping - Core Development - Content & QA - Launch & Ongoing Support New digital projects typically take between 3-6 months, from the initial scoping, through design and build, to launch. Process Introductions & Scoping Whether you've been referred to us from a colleague, or found our work in the wild, we start with a quick email exchange and 30-minute intro call. If it feels like a good fit, we move onto scoping your project. It is very common for prospective clients to come to Gardener without a design team in place, and we will gladly connect you with our network of longtime collaborators. All development scopes correspond with a tandem design scope to ensure alignment and prevent anything slipping through the cracks. Example Web Development Proposal Example Master Service Agreement Process Core Development With approved design mockups in hand, we begin the web development process. Live staging links will be provided at designated checkpoints along the way as we work towards a live beta of the site. It's also recommended that we have a weekly standup during this phase. This a top to bottom build of all deliverables listed in the statement of work. There may be bits and pieces of polish left until QA. Process Content & QA We work with the design team to provide a content outline to you that specifies all required copy and asset specifications. We will then train all teams on entering content directly into the CMS, along with example pages and products fully populated. Once initial content is populated, we start QA; it has two parts: 1. We deliver a bug tracker to triage requests, and update you on progress as we head to launch. We reserve a fixed period, typically 1 week, for both teams to go through the staging site and make notes on tweaks, fixes, and suggestions on anything that doesn't feel quite right. 2. We pause user testing, and enter launch preparation. This period is reserved for addressing any requests before launch. We provide frequent check ins through this process, and are often in communication on a daily basis as we work through the list. Process Launch & Ongoing Support After completing QA, it's time to launch. We then hand off all hosting information, 3rd party service credentials, and other documentation. After launch, we reserve a 30 day period to be available to you for a smooth launch. Generally this is for small fixes that went unnoticed, tutorials of the CMS, and general support. After that 30-day period, there are several options for ongoing support of your project: - We collectively cultivate new versions to the existing project, which follow a miniaturized version of our existing process. - Hire Gardener for an ongoing maintenance retainer. These are generally in the $2-8k\u002Fmo range. - Gardener can help you hire a cost effective development team and act as an ad hoc CTO until one is hired. - Project Based - Fractional CTO - Perennial Reports The average Gardener website proposal is currently $58k\\ \\This is based on an average of the last 6 project proposals; last updated May 2025. Projects are scoped based on all the historical time tracking data of the studio, so as to remain competitive and surprise-free. Pricing Project Based - $20k-$200k - ~8-16 weeks to launch - Scoping & team hiring - Consultation during design - 30 days post launch support Pricing Fractional CTO - $5k\u002Fmo - Roadmapping - RFP writing - Hiring assistance - Design & code review Pricing Perennial Reports Gardener releases yearly transparency reports that cover how the business is doing and what we learned while doing it: profit and loss, new business, and operations. Perennial Report V[ Perennial Report IV](https:\u002F\u002Fwww.perennial.report\u002FGardener-s-2022-Perennial-Report-62dd8cfdfeef4368bc562d8a8917c6c8) Perennial Report III Perennial Report II Perennial Report I - Scoping & Pricing - Project Management - Sprout The following is a collection of resources including proposals, QA cycle trackers, launch checklists and more that we use every day to win and do our work. Gardener is not the sole author here — Kevin Green of Jetskis co-authored the contracts, proposals, and launch checklist with us as we've learned and operated our practices over the last several years. Resources Scoping & Pricing Lead Tracker Web Development Proposal Retainer Proposal Master Service Agreement Resources Project Management Project Hub Template QA Issue Tracker Website Launch List Resources Sprout A battle-tested Next\u002FSanity boilerplate for building headless Shopify stores and marketing websites. This code was used to build nearly every Gardener website to date. www.sprout.store New Business Ian Hatcher-Williams ian@gardener.nyc Currently booking Q2 2026 On The Web Instagram Bsky Twitter Good Natured Software Copyright © 2026 Water Your Plants LLC Colophon+ Typeface Neue Montreal Website Design Garrett DeRossett Web Development Gardener Current Branding All True Previous Branding Eileen Tjan Copywriting Gardener, Practice Reel Daniel Schrempf Thank you to all friends & collaborators through the years. Aaron Cohen Abby Muir Adam Newman After Hours Alex Coven Alex Stike Alex Trierweiler All True Alright Studio Andrew Lucas Baggy Beni Rugs Beau Parent Bondfire Inc. Bráulio Amado Caleb Vanden Boom Camp Quiet Cari Sekendur Cards Against Humanity Chad Miller Charles Miller Chris Conley Christina Hogan Commonry Cory Etzkorn Curist Dana Kim Daniel Wilber Daniel Schrempf David Gross DBC Dims DNO D.S. & Durga Estudio Buena Suerte Eileen Tjan Elizabeth Hatcher Williams Emily Grubman Eric Hurtgen Eric Bailey Franny Van Eyck Funeral Gander Garrett DeRosset Genexa Gone Fishing GrandArmy Harry Isaac Hope DeRossett Hugh Francis Human NYC Humayun Rashid Isaac Martin IV Studio Ian Shiver Jacob Heftmann Jacob Scowden Jasmine Gallagher Jason Pineres Jennifer Heintz Jetskis Jesse Tyler JKR Global Joe Haddad Joe Hollier Jonathan O'Brien Josh Kirk Joseph Bergdoll Judson Collier Katherine Pihl Kayla Donlin Kevin Cabano Kevin Green Kevin Twohy Kernel Kieffer Katz Larry Pipitone Lauren Gallagher Lauren King Lucas Vocos Louisa Ballou Lydia Turner Maddy Bremner Malu Marzarotto Matthew Giordano Max Smouha Michael Tucker Michelle Mattar Mike McVicar Mike Smith Mike Wagz Message M. 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Eschewing the traditional agency model, the studio adopts a 'studio-as-a-case-study' philosophy, focusing heavily on the ecommerce sector for businesses generating between $2M and $10M in annual revenue. Their mission is to build sustainable digital infrastructures that evolve alongside their clients rather than becoming obsolete.\n\nThe visual identity is a masterclass in sophisticated minimalism, utilizing a warm, cream-toned palette that feels organic and approachable. The design leans heavily into editorial typography, using bold, sans-serif headings and generous whitespace to create a sense of calm and clarity. By blending high-end typographic layouts with a structured, almost architectural grid, Gardener communicates a sense of precision, intelligence, and thoughtful craftsmanship.","Agency & Studio",[30,621,34],"Monochrome \u002F Grayscale",[509],[371],[343,340,341,342],[626,628,629,631],{"score":627,"category":158},74,{"score":411,"category":161},{"score":630,"category":164},96,{"score":168,"category":167},[633,634,635,636],{"score":409,"category":158},{"score":411,"category":161},{"score":630,"category":164},{"score":168,"category":167},[177,181],"Website: Gardener NYC. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Gardener. Page description: Hi, we’re Gardener, a technology partner that gets in the weeds with you. Founded by Ian Hatcher-Williams in New York City, we work collaboratively with clients to identify their business goals and strategize their digital landscapes as something to grow into, not grow out.. Page content: Gardener Growing the world wide web Growing the world wide web - Studio - Work - Process - Pricing - Resources - Contact - Navigation - Studio - Work - Process - Pricing - Resources - Contact - Profile - Services - Capabilities - Recently Hi, we’re Gardener, a technology partner that gets in the weeds with you. Founded by Ian Hatcher-Williams in New York City, we work collaboratively with clients to identify their business goals and strategize their digital landscapes as something to grow into, not grow out. Studio Profile Gardener is a technology studio that builds websites. 9 out of 10 projects are ecommerce related and the businesses we primarily serve generate anywhere from $2-10M in revenue per year. The practice also functions as a “studio-as-case-study” — a way to share resources and learnings on how to operate a business in the creative industry. It doesn’t exist to grow and grow towards an acquisition, but rather be just one example of a human-sized business that can fluctuate and evolve as needed. Studio Services - Frontend Development - Backend Development - Ecommerce Development - API Development - Technical Consulting - Project Scoping - RFP Development - Device Testing - UX Design Studio Capabilities - Informational Websites - Headless Websites - Shopify, Swell, BigCommerce - Sanity, Contentful - PHP based CMS (Wordpress, Craft) - Serverless Integration - Payment Gateways Integration - Analytics, 3rd Party Integrations - ADA Auditing Studio Recently Launched our boilerplate, Sprout[ Headless Shopify launch for Beni Rugs](https:\u002F\u002Fwww.benirugs.com\u002F) New ordering platform for Kernel D.S. & Durga's new digital platform - Select Clients Work Select Clients Aplós Beni Rugs Cards Against Humanity Commonry D.S. & Durga Genexa Google Kernel Kid Cudi Louisa Ballou Paradigm Red Rooster Coffee - Introductions & Scoping - Core Development - Content & QA - Launch & Ongoing Support New digital projects typically take between 3-6 months, from the initial scoping, through design and build, to launch. Process Introductions & Scoping Whether you've been referred to us from a colleague, or found our work in the wild, we start with a quick email exchange and 30-minute intro call. If it feels like a good fit, we move onto scoping your project. It is very common for prospective clients to come to Gardener without a design team in place, and we will gladly connect you with our network of longtime collaborators. All development scopes correspond with a tandem design scope to ensure alignment and prevent anything slipping through the cracks. Example Web Development Proposal Example Master Service Agreement Process Core Development With approved design mockups in hand, we begin the web development process. Live staging links will be provided at designated checkpoints along the way as we work towards a live beta of the site. It's also recommended that we have a weekly standup during this phase. This a top to bottom build of all deliverables listed in the statement of work. There may be bits and pieces of polish left until QA. Process Content & QA We work with the design team to provide a content outline to you that specifies all required copy and asset specifications. We will then train all teams on entering content directly into the CMS, along with example pages and products fully populated. Once initial content is populated, we start QA; it has two parts: 1. We deliver a bug tracker to triage requests, and update you on progress as we head to launch. We reserve a fixed period, typically 1 week, for both teams to go through the staging site and make notes on tweaks, fixes, and suggestions on anything that doesn't feel quite right. 2. We pause user testing, and enter launch preparation. This period is reserved for addressing any requests before launch. We provide frequent check ins through this process, and are often in communication on a daily basis as we work through the list. Process Launch & Ongoing Support After completing QA, it's time to launch. We then hand off all hosting information, 3rd party service credentials, and other documentation. After launch, we reserve a 30 day period to be available to you for a smooth launch. Generally this is for small fixes that went unnoticed, tutorials of the CMS, and general support. After that 30-day period, there are several options for ongoing support of your project: - We collectively cultivate new versions to the existing project, which follow a miniaturized version of our existing process. - Hire Gardener for an ongoing maintenance retainer. These are generally in the $2-8k\u002Fmo range. - Gardener can help you hire a cost effective development team and act as an ad hoc CTO until one is hired. - Project Based - Fractional CTO - Perennial Reports The average Gardener website proposal is currently $58k\\ \\This is based on an average of the last 6 project proposals; last updated May 2025. Projects are scoped based on all the historical time tracking data of the studio, so as to remain competitive and surprise-free. Pricing Project Based - $20k-$200k - ~8-16 weeks to launch - Scoping & team hiring - Consultation during design - 30 days post launch support Pricing Fractional CTO - $5k\u002Fmo - Roadmapping - RFP writing - Hiring assistance - Design & code review Pricing Perennial Reports Gardener releases yearly transparency reports that cover how the business is doing and what we learned while doing it: profit and loss, new business, and operations. Perennial Report V[ Perennial Report IV](https:\u002F\u002Fwww.perennial.report\u002FGardener-s-2022-Perennial-Report-62dd8cfdfeef4368bc562d8a8917c6c8) Perennial Report III Perennial Report II Perennial Report I - Scoping & Pricing - Project Management - Sprout The following is a collection of resources including proposals, QA cycle trackers, launch checklists and more that we use every day to win and do our work. Gardener is not the sole author here — Kevin Green of Jetskis co-authored the contracts, proposals, and launch checklist with us as we've learned and operated our practices over the last several years. Resources Scoping & Pricing Lead Tracker Web Development Proposal Retainer Proposal Master Service Agreement Resources Project Management Project Hub Template QA Issue Tracker Website Launch List Resources Sprout A battle-tested Next\u002FSanity boilerplate for building headless Shopify stores and marketing websites. This code was used to build nearly every Gardener website to date. www.sprout.store New Business Ian Hatcher-Williams ian@gardener.nyc Currently booking Q2 2026 On The Web Instagram Bsky Twitter Good Natured Software Copyright © 2026 Water Your Plants LLC Colophon+ Typeface Neue Montreal Website Design Garrett DeRossett Web Development Gardener Current Branding All True Previous Branding Eileen Tjan Copywriting Gardener, Practice Reel Daniel Schrempf Thank you to all friends & collaborators through the years. Aaron Cohen Abby Muir Adam Newman After Hours Alex Coven Alex Stike Alex Trierweiler All True Alright Studio Andrew Lucas Baggy Beni Rugs Beau Parent Bondfire Inc. Bráulio Amado Caleb Vanden Boom Camp Quiet Cari Sekendur Cards Against Humanity Chad Miller Charles Miller Chris Conley Christina Hogan Commonry Cory Etzkorn Curist Dana Kim Daniel Wilber Daniel Schrempf David Gross DBC Dims DNO D.S. & Durga Estudio Buena Suerte Eileen Tjan Elizabeth Hatcher Williams Emily Grubman Eric Hurtgen Eric Bailey Franny Van Eyck Funeral Gander Garrett DeRosset Genexa Gone Fishing GrandArmy Harry Isaac Hope DeRossett Hugh Francis Human NYC Humayun Rashid Isaac Martin IV Studio Ian Shiver Jacob Heftmann Jacob Scowden Jasmine Gallagher Jason Pineres Jennifer Heintz Jetskis Jesse Tyler JKR Global Joe Haddad Joe Hollier Jonathan O'Brien Josh Kirk Joseph Bergdoll Judson Collier Katherine Pihl Kayla Donlin Kevin Cabano Kevin Green Kevin Twohy Kernel Kieffer Katz Larry Pipitone Lauren Gallagher Lauren King Lucas Vocos Louisa Ballou Lydia Turner Maddy Bremner Malu Marzarotto Matthew Giordano Max Smouha Michael Tucker Michelle Mattar Mike McVicar Mike Smith Mike Wagz Message M. G. Tucker Matt Barnes Matt Reyer Mouthwash Nathaniel David Utesch Nick DiMatteo Once Untold Other Studio Patrick McCarthy Paradigm Practice Proper Pursoma Quintin Radford Rachael Yager Red Rooster Coffee Richie Stewart Sam Faulkner Sam Winfield Sanctuary Computer Sarah Gardner Seth Kranzler Scott Stemke Self Aware Sensor Station Shy Trutwein Something Else Spencer Joynt Stewart Scott-Curran Stripes Studio Scissor Teddy Baldassarre The Couch The Feelist Tristan Dubin Tucker Schoos UNICEF Vacation Virtually Real Violet Office XXIX Zach Halfhill. A Clean \u002F Minimalist, Monochrome \u002F Grayscale, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features White, Gray. The typography features Neue Montreal (Sans Serif, Pangram Pangram). Built using Next.js, Node.js, React, Vercel. AI description: Gardener NYC is a boutique technology studio that positions itself as a collaborative partner for growing digital landscapes. Eschewing the traditional agency model, the studio adopts a 'studio-as-a-case-study' philosophy, focusing heavily on the ecommerce sector for businesses generating between $2M and $10M in annual revenue. Their mission is to build sustainable digital infrastructures that evolve alongside their clients rather than becoming obsolete. The visual identity is a masterclass in sophisticated minimalism, utilizing a warm, cream-toned palette that feels organic and approachable. The design leans heavily into editorial typography, using bold, sans-serif headings and generous whitespace to create a sense of calm and clarity. By blending high-end typographic layouts with a structured, almost architectural grid, Gardener communicates a sense of precision, intelligence, and thoughtful craftsmanship.",{"id":640,"website_id":641,"page_id":640,"name":642,"slug":643,"url":644,"website_name":642,"website_slug":643,"website_url":645,"result_url":644,"fetched_at":646,"score":647,"score_boost":410,"ai_score":409,"freshness_score":648,"scored_at":649,"page_name":50,"page_url":644,"page_title":650,"page_description":651,"page_content":652,"page_sort":410,"is_home":417,"is_home_rank":418,"page_type_id":419,"page_type_name":57,"cover":653,"cover_mobile":656,"cover_sequence":658,"translations":707,"industry":710,"styles":711,"credits":712,"font_families":714,"technologies":715,"pagespeed":719,"pagespeed_mobile":725,"buckets":731,"search_payload":732},"bc779767-1ef2-4516-b9d1-e267a7688e56","e1117b48-e01d-4217-8052-c9a0e3108d8a","Well kept","well-kept","https:\u002F\u002Fkeepwellkept.com\u002F","https:\u002F\u002Fkeepwellkept.com","2026-05-05T08:14:42.000Z",80,75,"2026-05-23T19:10:03.000Z","well kept - refined and sustainable bath, body and home essentials","well kept was created to provide simple, sustainable & sophisticated alternatives to everyday essentials - starting with a solid brass safety razor. We have designed","- - - - ## Slow Down Your Routine Essentials for more grounding everyday care Explore the collection ↗ - ## A Better Way to Shave Thoughtfully designed for skin and sustainability Shop sustainable shaving ↗ - ## Soak It In Comforting bath essentials made for slower nights Shop bath line ↗ - - - - - - [ ](\u002Fproducts\u002Fshave-oil) [shave oil \u002F 120ml (42) Regular price $44 ](\u002Fproducts\u002Fshave-oil) Added to cartAdd to Cart [ ](\u002Fproducts\u002Fsafety-razor-cream) [safety razor \u002F cream (43) Regular price $72 ](\u002Fproducts\u002Fsafety-razor-cream) Added to cartAdd to Cart [ ](\u002Fproducts\u002Fshave-oil-refill) [shave oil \u002F refill (4) Regular price $98 ](\u002Fproducts\u002Fshave-oil-refill) Added to cartAdd to Cart [ ](\u002Fproducts\u002Fbubble-bath-blossom) [bubble bath \u002F bloom (8) Regular price $28 +](\u002Fproducts\u002Fbubble-bath-blossom) Added to cartAdd to Cart Discover our bath and body essentials ↗ Keep Well, Well Kept _refined essentials that cultivate routine and ritual, without hurting the earth._ Join the conversation and renew your daily routine ↗ Take a second. Breathe in ~ Why We Shave: Turning a Routine into a Ritual As the seasons shift, so do our rhythms. In the same way we reach for warmer layers or swap lightweight skincare for something richer, our approach to... Read more [ Why We Shave: Turning a Routine into a Ritual ](\u002Fblogs\u002Fjournal\u002Fwhy-we-shave-turning-a-routine-into-a-ritual) Rituals of Transition: A Seasonal Bath for Fall Self Care Ease the shift from summer to fall with a mindful seasonal bath ritual. Discover grounding practices, soothing scents, and simple self-care habits to help you embrace September’s... Read more [ Rituals of Transition: A Seasonal Bath for Fall Self Care ](\u002Fblogs\u002Fjournal\u002Frituals-of-transition-a-seasonal-bath-for-fall-self-care) A Brief History of Shaving with Oil Long before canned foams and multi-blade razors, natural oils were the original shaving aid. In ancient Egypt, Greece, and Rome, people used plant-based oils like olive and... Read more [ A Brief History of Shaving with Oil ](\u002Fblogs\u002Fjournal\u002Fa-brief-history-of-shaving-with-oil) Beyond The Ordinary: Routine into Ritual Rituals and routines shape our daily lives, a multitude of actions that serve us in subtly different ways— Understanding the key differences between them can help us... Read more [ Beyond The Ordinary: Routine into Ritual ](\u002Fblogs\u002Fjournal\u002Fbeyond-the-ordinary-routine-into-ritual) Explore our journal ↗",{"id":654,"height":13,"width":12,"blurhash":655},"f4011de6-0dac-4a5d-98b7-5148b25869a2","radial-gradient(at 0 0,#c8c4b8,#00000000 50%),radial-gradient(at 33% 0,#dad7c4,#00000000 50%),radial-gradient(at 67% 0,#aaa59a,#00000000 50%),radial-gradient(at 100% 0,#5b4f58,#00000000 50%),radial-gradient(at 0 50%,#cacfc6,#00000000 50%),radial-gradient(at 33% 50%,#e7ebdd,#00000000 50%),radial-gradient(at 67% 50%,#a6ada5,#00000000 50%),radial-gradient(at 100% 50%,#5c6a75,#00000000 50%),radial-gradient(at 0 100%,#dddfd5,#00000000 50%),radial-gradient(at 33% 100%,#e9eada,#00000000 50%),radial-gradient(at 67% 100%,#c6c8c0,#00000000 50%),radial-gradient(at 100% 100%,#8d9195,#00000000 50%)",{"id":657,"height":15,"width":14,"blurhash":425},"6c3e6f81-6b8e-4474-b75e-872a2b1dc998",[659,662,665,668,671,674,677,680,683,686,689,692,695,698,701,704],{"directus_files_id":660},{"id":661},"b50d6dfd-09bd-46e5-b9de-02e051dc3c22",{"directus_files_id":663},{"id":664},"50afd6c6-64bc-43a0-ba71-c57c01a27e15",{"directus_files_id":666},{"id":667},"d900e28d-c800-496f-91e9-89fef1200dee",{"directus_files_id":669},{"id":670},"f2c690c9-e3d2-43ae-ace7-7d7c149853c6",{"directus_files_id":672},{"id":673},"7b5bae62-1af4-49ea-8329-652b22c2a23c",{"directus_files_id":675},{"id":676},"b69f98b4-36bd-4380-8303-868722a3dedc",{"directus_files_id":678},{"id":679},"2dbdc471-a748-4894-b7d3-7442dde8e5c5",{"directus_files_id":681},{"id":682},"f62c4890-0260-44f0-a5e0-6f549ec72b04",{"directus_files_id":684},{"id":685},"1dc63e9b-729c-4cb1-86d4-d6e55fda9593",{"directus_files_id":687},{"id":688},"cd62b43b-4dec-4342-a5bb-b851b6a86a01",{"directus_files_id":690},{"id":691},"dcdf321d-7d2f-4f36-bc0d-02a1f83bf731",{"directus_files_id":693},{"id":694},"0f95e72f-b7fa-42de-9379-7db9600ea9c1",{"directus_files_id":696},{"id":697},"511238f1-78d0-4c7e-be26-6a829d886b82",{"directus_files_id":699},{"id":700},"9c7d5873-7a72-4a1c-bd9c-43732856327b",{"directus_files_id":702},{"id":703},"2636aa9e-19c5-411b-8d85-c5745341155f",{"directus_files_id":705},{"id":706},"2d61f7b9-6b4c-4490-9aec-549cb0e0ddc1",[708],{"languages_code":483,"description":709},"Well kept is a premium lifestyle brand dedicated to providing refined, sustainable, and sophisticated alternatives for bath, body, and home rituals. The brand positions everyday hygiene—such as shaving and bathing—as moments of intentional grounding rather than mere chores. By focusing on high-quality materials like solid brass and eco-conscious practices, they cater to a discerning, environmentally aware consumer who values both aesthetic elegance and long-term sustainability.\n\nThe visual identity is defined by a high-end, minimalist editorial aesthetic. Utilizing a muted, earthy color palette and sophisticated serif typography, the design evokes a sense of calm and luxury. The use of evocative, black-and-white lifestyle photography creates a tactile, sensory experience that aligns perfectly with their mission of turning routines into rituals. The layout is spacious and airy, prioritizing white space to allow the products and imagery to breathe, resulting in a digital experience that feels as tranquil as the products themselves.","Beauty & Cosmetics",[30,26,621],[713],"Faculty",[377],[716,337,144,717,350,118,718],"Avada SEO","Loox","Shopify Web Components",[720,721,722,724],{"score":267,"category":158},{"score":648,"category":161},{"score":723,"category":164},73,{"score":165,"category":167},[726,727,729,730],{"score":226,"category":158},{"score":728,"category":161},78,{"score":723,"category":164},{"score":165,"category":167},[177,181,185],"Website: Well kept. Page: Homepage. Page type: Home \u002F Landing Page. Page title: well kept - refined and sustainable bath, body and home essentials. Page description: well kept was created to provide simple, sustainable & sophisticated alternatives to everyday essentials - starting with a solid brass safety razor. We have designed. Page content: - - - - ## Slow Down Your Routine Essentials for more grounding everyday care Explore the collection ↗ - ## A Better Way to Shave Thoughtfully designed for skin and sustainability Shop sustainable shaving ↗ - ## Soak It In Comforting bath essentials made for slower nights Shop bath line ↗ - - - - - - [ ](\u002Fproducts\u002Fshave-oil) [shave oil \u002F 120ml (42) Regular price $44 ](\u002Fproducts\u002Fshave-oil) Added to cartAdd to Cart [ ](\u002Fproducts\u002Fsafety-razor-cream) [safety razor \u002F cream (43) Regular price $72 ](\u002Fproducts\u002Fsafety-razor-cream) Added to cartAdd to Cart [ ](\u002Fproducts\u002Fshave-oil-refill) [shave oil \u002F refill (4) Regular price $98 ](\u002Fproducts\u002Fshave-oil-refill) Added to cartAdd to Cart [ ](\u002Fproducts\u002Fbubble-bath-blossom) [bubble bath \u002F bloom (8) Regular price $28 +](\u002Fproducts\u002Fbubble-bath-blossom) Added to cartAdd to Cart Discover our bath and body essentials ↗ Keep Well, Well Kept _refined essentials that cultivate routine and ritual, without hurting the earth._ Join the conversation and renew your daily routine ↗ Take a second. Breathe in ~ Why We Shave: Turning a Routine into a Ritual As the seasons shift, so do our rhythms. In the same way we reach for warmer layers or swap lightweight skincare for something richer, our approach to... Read more [ Why We Shave: Turning a Routine into a Ritual ](\u002Fblogs\u002Fjournal\u002Fwhy-we-shave-turning-a-routine-into-a-ritual) Rituals of Transition: A Seasonal Bath for Fall Self Care Ease the shift from summer to fall with a mindful seasonal bath ritual. Discover grounding practices, soothing scents, and simple self-care habits to help you embrace September’s... Read more [ Rituals of Transition: A Seasonal Bath for Fall Self Care ](\u002Fblogs\u002Fjournal\u002Frituals-of-transition-a-seasonal-bath-for-fall-self-care) A Brief History of Shaving with Oil Long before canned foams and multi-blade razors, natural oils were the original shaving aid. In ancient Egypt, Greece, and Rome, people used plant-based oils like olive and... Read more [ A Brief History of Shaving with Oil ](\u002Fblogs\u002Fjournal\u002Fa-brief-history-of-shaving-with-oil) Beyond The Ordinary: Routine into Ritual Rituals and routines shape our daily lives, a multitude of actions that serve us in subtly different ways— Understanding the key differences between them can help us... Read more [ Beyond The Ordinary: Routine into Ritual ](\u002Fblogs\u002Fjournal\u002Fbeyond-the-ordinary-routine-into-ritual) Explore our journal ↗. A Clean \u002F Minimalist, High-End \u002F Luxury, Monochrome \u002F Grayscale website in the Beauty & Cosmetics industry. Designed by Faculty. The overall color palette features White, Gray, Black. The typography features Helvetica (Sans Serif). Built using Avada SEO, jQuery, Klaviyo, Loox, Modernizr, Shopify, Shopify Web Components. AI description: Well kept is a premium lifestyle brand dedicated to providing refined, sustainable, and sophisticated alternatives for bath, body, and home rituals. The brand positions everyday hygiene—such as shaving and bathing—as moments of intentional grounding rather than mere chores. By focusing on high-quality materials like solid brass and eco-conscious practices, they cater to a discerning, environmentally aware consumer who values both aesthetic elegance and long-term sustainability. The visual identity is defined by a high-end, minimalist editorial aesthetic. Utilizing a muted, earthy color palette and sophisticated serif typography, the design evokes a sense of calm and luxury. The use of evocative, black-and-white lifestyle photography creates a tactile, sensory experience that aligns perfectly with their mission of turning routines into rituals. The layout is spacious and airy, prioritizing white space to allow the products and imagery to breathe, resulting in a digital experience that feels as tranquil as the products themselves.",{"id":734,"website_id":735,"page_id":734,"name":736,"slug":737,"url":738,"website_name":736,"website_slug":737,"website_url":739,"result_url":738,"fetched_at":740,"score":266,"score_boost":410,"ai_score":647,"freshness_score":627,"scored_at":741,"page_name":50,"page_url":738,"page_title":736,"page_description":742,"page_content":743,"page_sort":410,"is_home":417,"is_home_rank":418,"page_type_id":419,"page_type_name":57,"cover":744,"cover_mobile":747,"cover_sequence":749,"translations":753,"industry":21,"styles":756,"credits":757,"font_families":759,"technologies":761,"pagespeed":763,"pagespeed_mobile":768,"buckets":774,"search_payload":775},"2a8020cb-53fd-42ae-89b4-8e4bbd49313f","e99b5ae4-474f-4022-a0c8-00754c0f2610","Preferable Future of Food","preferable-future-of-food","https:\u002F\u002Ffood.preferablefutures.com\u002F","https:\u002F\u002Ffood.preferablefutures.com","2026-05-04T15:43:19.000Z","2026-05-23T19:24:02.000Z","It’s time for things to shift. Here’s our take on what an alternate future could look like - and how to get there. Let’s solve it together.","- Introduction - Shift №1 One hour food system - Shift №2 Community food revolution - Shift №3 The impact plate - Download PDF - Contact Preferable Future of Food Sally with EY Doberman How did we get food _so_ _wrong_? Commodified, _industrialised_, far removed _Perfectly_ _shaped_ cucumbers in fossil plastic _Billions_ _of_ _animals_ farmed in factories One _standardised_ _tomato_ out of more than 5000 varieties A sea of _mass-produced_ sameness When food is _actually_ Life. With _infinite_ varieties. It’s time for things to shift. Here’s our take on what an _alternate future_ could look like — and how we got there. This is a preferable _future of food_. And inter­dependent _eco-systems_ in perfect symbiosis. SALLY, EY Doberman’s future manifestation lab, brings to life an emerging system that has yet to come to fruition. We manifest these preferable futures through the lens of digital products, services, and business models that could enable and accelerate key transformational shifts across business and society. Let’s journey [ №1 One hour food system ](#chapter-1) [ №2 Community food revolution ](#chapter-2) [ №3 The impact plate ](#chapter-3) We recognise that these three shifts are not the only ones needed — far from it. We have chosen them because we firmly believe they could unlock more far reaching transformation, and that they can be greatly accelerated through existing, scalable solutions. SHIFT №1 One hour _food_ system In our future, industrialised global supply chains have become a thing of the past, and food circles are growing smaller. Instead, producers have direct connections to you and me, creating accountability and opportunities — changing the dynamics of the food system. Even though the food system has gotten smaller, the _variety_ is greater. Rather than the global standard diet, we have _thriving, diverse, and delicious_ local food economies. No, local sourcing is not the only answer, but it is an opportunity yet to be sufficiently tapped. Large amounts of regeneratively grown food can come from within and close to where we live if we create a better and more equitable system. Open marketplaces seamlessly connect local producers and consumers In 2022, there was a structural power imbalance in the agri-food value chain ⁠— moving money and power to retailers and global agricultural companies. As a result, many farmers found it hard to sustain their livelihood from farming, and fewer still had the finances necessary to invest in better, more regenerative farming practices. In addition, most people worldwide, especially in cities, were entirely disconnected from where their food came from. Those who wanted local food were often limited to a weekly farmers market. There was a great need to bring producers and food closer together. A key barrier to change was that the retailers almost entirely controlled the means and channels for distribution. These amazingly effective systems that successfully fed billions of people had also created an unnecessary and profound chasm. Today, vibrant local marketplaces connect local and regional producers with consumers. These open platforms allow consumers to buy and interact more directly with producers through an ecosystem of services, for instance, subscription, co-growing, and food-related experiences. The increased connection has led to an increased demand for regeneratively produced food. Through intelligent, collaborative distribution networks and hubs, food products can move smoothly from different farmers and producers to the end customer. Food mileage is reduced. Regional food resilience is greater. With fewer intermediaries, food producers get a higher margin for their products, making investing in sustainable production methods and technologies easier. In addition, smaller producers have an easier time making ends meet. The platforms have also made it possible for farmers to diversify their income streams through selling experiences, knowledge, and refined products. Enablers These open local marketplace platforms result from different sectors taking action in this area. Some pioneering retailers saw the public’s desire to access locally produced food and decided to invest in developing market platforms to tap that market opportunity. They also had the benefit of already having well-developed distribution capabilities. Cities began collaborating around the notion of one-hour food systems ⁠— wanting to support regenerative and resilient food production on a regional level, recognising the need to create new contact points between producers and buyers. Many municipalities already had experience from building co-distribution centres and continued building on this asset. In other places, new intermediaries sprung up, such as companies that wanted to connect quality-sensitive restaurants with local farmers and producers. Technologically, these platforms have been more successful by using algorithms matching buyer preferences with locally available producers. When someone travels, they experience other one hour food systems, discovering local flavors and food cultures. It also helps inform what is produced from year to year. The use of APIs between the digital tools and management systems that farmers use has made it painless to get valuable and accurate information into the marketplaces. By virtue of being open, these platforms have truly empowered small producers to reach a broader market. Anyone can jack into these marketplaces as long as they get third-party verification as a trusted food producer. Read More + Select pioneers 2022: [ REKO-rings ](https:\u002F\u002Fhushallningssallskapet.se\u002Fforskning-utveckling\u002Freko\u002F)[ Dagens ](https:\u002F\u002Fdagens.farm)[ Mylla ](https:\u002F\u002Fmylla.se) Expanding our under­standing of the _value and nutrition_ of food The appearance of open digital marketplaces has connected people with producers and reconnected people with how food is grown and how precious it is. Food is no longer the anonymous mystery it was in the early 2020s. Back then, most people had little contact with their food’s origin before picking it up on a supermarket shelf. More often than not, the origin was hidden from sight along with the sweat and toil of the men and women who nurtured it to life. Today it is easier for people to appreciate the work that goes into bringing food to the market. The process has come alive through these platforms. The same can be said for seasonality, which is much easier to relate to within one-hour food systems. There is a greater focus on the nutritional differences between food from regenerative agriculture and large-scale industrial fast agriculture. We have broadened our focus from a few rough metrics around calories, carbs, proteins, and fat ⁠to a broader understanding of nutritional density, how food impacts our gut and immune systems, and beyond. It would be inaccurate to say that these marketplace platforms simply connect producers and consumers. The whole story is that these platforms make it effortless for people to access locally produced and delicious fresh foods that are nutritionally matched to the needs of the individual. Read More + - - - - - Creating B2B _symbiosis_ where waste is turned into value Industrial symbiosis used to be a well known, but a rarely practiced concept Many found the idea intriguing but not enough to pursue it in their businesess. It was simply too cumbersome, difficult, and different from normal waste handling and procurement practices. Producing and getting rid of waste was just a regular part of the business. That is different today as many facilitated marketplaces for waste and side streams exist. These platforms make additional resource flows visible and broker the contact between supply and demand through data-driven mapping. These systems provide a means for organisations to get paid for what was previously considered waste. At the same time, buyers can access cheap resources for their operations. Many platforms also help measure the environmental benefits of this increased symbiosis. Select pioneers 2022: [ Fish feed (Axfoundation) ](https:\u002F\u002Fwww.axfoundation.se\u002Fen\u002Fprojects\u002Fcircular-based-fish-feed-via-insects)[ Big Akwa ](https:\u002F\u002Fwww.bigakwa.com)[ De Clique ](https:\u002F\u002Fellenmacarthurfoundation.org\u002Fcircular-examples\u002Fde-clique) Select pioneers 2022: [ Fish feed (Axfoundation) ](https:\u002F\u002Fwww.axfoundation.se\u002Fen\u002Fprojects\u002Fcircular-based-fish-feed-via-insects)[ Big Akwa ](https:\u002F\u002Fwww.bigakwa.com)[ De Clique ](https:\u002F\u002Fellenmacarthurfoundation.org\u002Fcircular-examples\u002Fde-clique) SHIFT №2 Community food _revolution_ An expansion in urban food production is bringing food closer to people, and people closer to each other. Enhancing communities. Enriching city life. Today, most of us grow some type of food at home — it’s as common as having house plants. Dinner guests bring _kale or carrots_, rather than a bouquet. And new _jobs and businesses_ are booming, from community farmers to urban food planners. For practical reasons —scarcity of space, the high value of urban land, the density of cities— urban food production is unlikely to bring more than 10-25% of the volumes needed to feed a growing population. That is, however, not insignificant and it could also improve wellbeing and quality of urban life, stregthen and reviltalise communities, and bring back our appreciation for food. Rooftop garden Data-driven urban planning is revealing _spaces and synergies_ for food production Following the food crisis that ensued from the COVID-19 pandemic, the Russia-Ukrainian war, and several years of low-yield harvests across the globe, more and more regions, cities, and municipalities developed and enacted urban farming action plans. As this movement grew, so did the need for better tools for planning and decision-making. As a result, new consortiums of cities, tech companies, academia, and entrepreneurs came together to take action. Today there are suites of professional tools that help guide decision-making and identify urban farming opportunities. Many of these tools use cross-data analytics to identify underutilised spaces used for food production. A tool might, for example, identify rooftops or ground-level space that would be suitable for different types of farming ⁠— making intelligent suggestions about the most significant opportunities and how to proceed. By cross-referencing with data sources that could map thermal and CO₂-emission hotspots in the city, the tool might also suggest how to utilize those heat and CO₂ sources as resources. Finally, by cross-referencing socio-economic and crime mapping data, the platform might propose suitable locations for community gardens to cultivate social capital, not only food. These tools drastically speed up the rate at which cities could expand their urban farming programs. Enablers New standards for safely sharing data between systems and open APIs that connect different data sources have made these tools possible. The progress in digitalising old data …",{"id":745,"height":13,"width":12,"blurhash":746},"3d2e4e86-56e3-4950-a1b0-3ac43809ed39","radial-gradient(at 0 0,#eff998,#00000000 50%),radial-gradient(at 33% 0,#f2fc9a,#00000000 50%),radial-gradient(at 67% 0,#f4fe9b,#00000000 50%),radial-gradient(at 100% 0,#f2fc9a,#00000000 50%),radial-gradient(at 0 50%,#f2fb9a,#00000000 50%),radial-gradient(at 33% 50%,#eef897,#00000000 50%),radial-gradient(at 67% 50%,#edf697,#00000000 50%),radial-gradient(at 100% 50%,#eef898,#00000000 50%),radial-gradient(at 0 100%,#f2fc9a,#00000000 50%),radial-gradient(at 33% 100%,#eff998,#00000000 50%),radial-gradient(at 67% 100%,#eef998,#00000000 50%),radial-gradient(at 100% 100%,#effa98,#00000000 50%)",{"id":748,"height":15,"width":14,"blurhash":425},"3f8f3026-20f8-4f25-b6cb-76844fc36948",[750],{"directus_files_id":751},{"id":752},"fca26e8f-46e3-444c-b3c2-85ff4402f1dc",[754],{"languages_code":483,"description":755},"Preferable Future of Food is a provocative, thought-leadership platform designed to challenge current food systems and envision a more sustainable, equitable alternative. It serves as a digital manifesto and collaborative space, aiming to spark critical dialogue among industry leaders, environmentalists, and conscious consumers about the systemic shifts required to fix our broken food landscape.\n\nThe visual identity is strikingly avant-garde, utilizing a bold, high-contrast color palette of acidic lime and deep black. The design leans heavily into expressive, oversized typography that mixes classic serif elegance with modern, experimental layouts. This typographic-driven approach creates a sense of urgency and intellectual depth, positioning the site as a high-concept editorial experience rather than a standard corporate resource.",[30,34,487],[758],"Pilote Paris",[760],"Signifier",[762],"Astro",[764,765,766,767],{"score":270,"category":158},{"score":172,"category":161},{"score":168,"category":164},{"score":165,"category":167},[769,770,772,773],{"score":225,"category":158},{"score":771,"category":161},94,{"score":168,"category":164},{"score":165,"category":167},[177,185,181],"Website: Preferable Future of Food. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Preferable Future of Food. Page description: It’s time for things to shift. Here’s our take on what an alternate future could look like - and how to get there. Let’s solve it together.. Page content: - Introduction - Shift №1 One hour food system - Shift №2 Community food revolution - Shift №3 The impact plate - Download PDF - Contact Preferable Future of Food Sally with EY Doberman How did we get food _so_ _wrong_? Commodified, _industrialised_, far removed _Perfectly_ _shaped_ cucumbers in fossil plastic _Billions_ _of_ _animals_ farmed in factories One _standardised_ _tomato_ out of more than 5000 varieties A sea of _mass-produced_ sameness When food is _actually_ Life. With _infinite_ varieties. It’s time for things to shift. Here’s our take on what an _alternate future_ could look like — and how we got there. This is a preferable _future of food_. And inter­dependent _eco-systems_ in perfect symbiosis. SALLY, EY Doberman’s future manifestation lab, brings to life an emerging system that has yet to come to fruition. We manifest these preferable futures through the lens of digital products, services, and business models that could enable and accelerate key transformational shifts across business and society. Let’s journey [ №1 One hour food system ](#chapter-1) [ №2 Community food revolution ](#chapter-2) [ №3 The impact plate ](#chapter-3) We recognise that these three shifts are not the only ones needed — far from it. We have chosen them because we firmly believe they could unlock more far reaching transformation, and that they can be greatly accelerated through existing, scalable solutions. SHIFT №1 One hour _food_ system In our future, industrialised global supply chains have become a thing of the past, and food circles are growing smaller. Instead, producers have direct connections to you and me, creating accountability and opportunities — changing the dynamics of the food system. Even though the food system has gotten smaller, the _variety_ is greater. Rather than the global standard diet, we have _thriving, diverse, and delicious_ local food economies. No, local sourcing is not the only answer, but it is an opportunity yet to be sufficiently tapped. Large amounts of regeneratively grown food can come from within and close to where we live if we create a better and more equitable system. Open marketplaces seamlessly connect local producers and consumers In 2022, there was a structural power imbalance in the agri-food value chain ⁠— moving money and power to retailers and global agricultural companies. As a result, many farmers found it hard to sustain their livelihood from farming, and fewer still had the finances necessary to invest in better, more regenerative farming practices. In addition, most people worldwide, especially in cities, were entirely disconnected from where their food came from. Those who wanted local food were often limited to a weekly farmers market. There was a great need to bring producers and food closer together. A key barrier to change was that the retailers almost entirely controlled the means and channels for distribution. These amazingly effective systems that successfully fed billions of people had also created an unnecessary and profound chasm. Today, vibrant local marketplaces connect local and regional producers with consumers. These open platforms allow consumers to buy and interact more directly with producers through an ecosystem of services, for instance, subscription, co-growing, and food-related experiences. The increased connection has led to an increased demand for regeneratively produced food. Through intelligent, collaborative distribution networks and hubs, food products can move smoothly from different farmers and producers to the end customer. Food mileage is reduced. Regional food resilience is greater. With fewer intermediaries, food producers get a higher margin for their products, making investing in sustainable production methods and technologies easier. In addition, smaller producers have an easier time making ends meet. The platforms have also made it possible for farmers to diversify their income streams through selling experiences, knowledge, and refined products. Enablers These open local marketplace platforms result from different sectors taking action in this area. Some pioneering retailers saw the public’s desire to access locally produced food and decided to invest in developing market platforms to tap that market opportunity. They also had the benefit of already having well-developed distribution capabilities. Cities began collaborating around the notion of one-hour food systems ⁠— wanting to support regenerative and resilient food production on a regional level, recognising the need to create new contact points between producers and buyers. Many municipalities already had experience from building co-distribution centres and continued building on this asset. In other places, new intermediaries sprung up, such as companies that wanted to connect quality-sensitive restaurants with local farmers and producers. Technologically, these platforms have been more successful by using algorithms matching buyer preferences with locally available producers. When someone travels, they experience other one hour food systems, discovering local flavors and food cultures. It also helps inform what is produced from year to year. The use of APIs between the digital tools and management systems that farmers use has made it painless to get valuable and accurate information into the marketplaces. By virtue of being open, these platforms have truly empowered small producers to reach a broader market. Anyone can jack into these marketplaces as long as they get third-party verification as a trusted food producer. Read More + Select pioneers 2022: [ REKO-rings ](https:\u002F\u002Fhushallningssallskapet.se\u002Fforskning-utveckling\u002Freko\u002F)[ Dagens ](https:\u002F\u002Fdagens.farm)[ Mylla ](https:\u002F\u002Fmylla.se) Expanding our under­standing of the _value and nutrition_ of food The appearance of open digital marketplaces has connected people with producers and reconnected people with how food is grown and how precious it is. Food is no longer the anonymous mystery it was in the early 2020s. Back then, most people had little contact with their food’s origin before picking it up on a supermarket shelf. More often than not, the origin was hidden from sight along with the sweat and toil of the men and women who nurtured it to life. Today it is easier for people to appreciate the work that goes into bringing food to the market. The process has come alive through these platforms. The same can be said for seasonality, which is much easier to relate to within one-hour food systems. There is a greater focus on the nutritional differences between food from regenerative agriculture and large-scale industrial fast agriculture. We have broadened our focus from a few rough metrics around calories, carbs, proteins, and fat ⁠to a broader understanding of nutritional density, how food impacts our gut and immune systems, and beyond. It would be inaccurate to say that these marketplace platforms simply connect producers and consumers. The whole story is that these platforms make it effortless for people to access locally produced and delicious fresh foods that are nutritionally matched to the needs of the individual. Read More + - - - - - Creating B2B _symbiosis_ where waste is turned into value Industrial symbiosis used to be a well known, but a rarely practiced concept Many found the idea intriguing but not enough to pursue it in their businesess. It was simply too cumbersome, difficult, and different from normal waste handling and procurement practices. Producing and getting rid of waste was just a regular part of the business. That is different today as many facilitated marketplaces for waste and side streams exist. These platforms make additional resource flows visible and broker the contact between supply and demand through data-driven mapping. These systems provide a means for organisations to get paid for what was previously considered waste. At the same time, buyers can access cheap resources for their operations. Many platforms also help measure the environmental benefits of this increased symbiosis. Select pioneers 2022: [ Fish feed (Axfoundation) ](https:\u002F\u002Fwww.axfoundation.se\u002Fen\u002Fprojects\u002Fcircular-based-fish-feed-via-insects)[ Big Akwa ](https:\u002F\u002Fwww.bigakwa.com)[ De Clique ](https:\u002F\u002Fellenmacarthurfoundation.org\u002Fcircular-examples\u002Fde-clique) Select pioneers 2022: [ Fish feed (Axfoundation) ](https:\u002F\u002Fwww.axfoundation.se\u002Fen\u002Fprojects\u002Fcircular-based-fish-feed-via-insects)[ Big Akwa ](https:\u002F\u002Fwww.bigakwa.com)[ De Clique ](https:\u002F\u002Fellenmacarthurfoundation.org\u002Fcircular-examples\u002Fde-clique) SHIFT №2 Community food _revolution_ An expansion in urban food production is bringing food closer to people, and people closer to each other. Enhancing communities. Enriching city life. Today, most of us grow some type of food at home — it’s as common as having house plants. Dinner guests bring _kale or carrots_, rather than a bouquet. And new _jobs and businesses_ are booming, from community farmers to urban food planners. For practical reasons —scarcity of space, the high value of urban land, the density of cities— urban food production is unlikely to bring more than 10-25% of the volumes needed to feed a growing population. That is, however, not insignificant and it could also improve wellbeing and quality of urban life, stregthen and reviltalise communities, and bring back our appreciation for food. Rooftop garden Data-driven urban planning is revealing _spaces and synergies_ for food production Following the food crisis that ensued from the COVID-19 pandemic, the Russia-Ukrainian war, and several years of low-yield harvests across the globe, more and more regions, cities, and municipalities developed and enacted urban farming action plans. As this movement grew, so did the need for better tools for planning and decision-making. As a result, new consortiums of cities, tech companies, academia, and entrepreneurs came together to take action. Today there are suites of professional tools that help guide decision-making and identify urban farming opportunities. Many of these tools use cross-data analytics to identify underutilised spaces used for food production. A tool might, for example, identify rooftops or ground-level space that would be suitable for different types of farming ⁠— making intelligent suggestions about the most significant opportunities and how to proceed. By cross-referencing with data sources that could map thermal and CO₂-emission hotspots in the city, the tool might also suggest how to utilize those heat and CO₂ sources as resources. Finally, by cross-referencing socio-economic and crime mapping data, the platform might propose suitable locations for community gardens to cultivate social capital, not only food. These tools drastically speed up the rate at which cities could expand their urban farming programs. Enablers New standards for safely sharing data between systems and open APIs that connect different data sources have made these tools possible. The progress in digitalising old data …. A Clean \u002F Minimalist, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Food & Beverage industry. Designed by Pilote Paris. The overall color palette features White, Black, Gray. The typography features Signifier (Serif, Klim Type). Built using Astro. AI description: Preferable Future of Food is a provocative, thought-leadership platform designed to challenge current food systems and envision a more sustainable, equitable alternative. It serves as a digital manifesto and collaborative space, aiming to spark critical dialogue among industry leaders, environmentalists, and conscious consumers about the systemic shifts required to fix our broken food landscape. The visual identity is strikingly avant-garde, utilizing a bold, high-contrast color palette of acidic lime and deep black. The design leans heavily into expressive, oversized typography that mixes classic serif elegance with modern, experimental layouts. This typographic-driven approach creates a sense of urgency and intellectual depth, positioning the site as a high-concept editorial experience rather than a standard corporate resource."]