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Don’t strip. A low-foam gel cleanser powered by 6% glycerin and pineapple enzymes — lifting away daily buildup while leaving skin hydrated, calm, and never tight. Doubles as a shave gel. Shop now",{"id":490,"height":13,"width":12,"blurhash":491},"b0c921ec-6fef-4821-9a99-f0aeeefdd253","radial-gradient(at 0 0,#8b9299,#00000000 50%),radial-gradient(at 33% 0,#808280,#00000000 50%),radial-gradient(at 67% 0,#6f705f,#00000000 50%),radial-gradient(at 100% 0,#747970,#00000000 50%),radial-gradient(at 0 50%,#405577,#00000000 50%),radial-gradient(at 33% 50%,#001f48,#00000000 50%),radial-gradient(at 67% 50%,#000000,#00000000 50%),radial-gradient(at 100% 50%,#000018,#00000000 50%),radial-gradient(at 0 100%,#8999af,#00000000 50%),radial-gradient(at 33% 100%,#727c8a,#00000000 50%),radial-gradient(at 67% 100%,#3e4b44,#00000000 50%),radial-gradient(at 100% 100%,#405863,#00000000 50%)",{"id":493,"height":15,"width":14,"blurhash":54},"0e61292b-16bd-4933-bc3a-6914ef2a4384",[495,498,501],{"directus_files_id":496},{"id":497},"e5c3bfbd-6ec1-45c9-90ca-f5050168dda6",{"directus_files_id":499},{"id":500},"55551028-c04c-4f28-b4fe-f76db95e118c",{"directus_files_id":502},{"id":503},"9a442b97-8ba4-425b-a3e6-1c504cbfa063",[505],{"languages_code":407,"description":506},"Margin is a contemporary skincare brand that positions itself as a high-performance alternative to traditional, ineffective beauty products. The website serves as a sleek digital storefront, emphasizing scientific efficacy and clean ingredients through a sophisticated, direct-to-consumer approach. It targets a discerning, modern audience that values transparency, minimalist aesthetics, and results-driven formulations.\n\nThe visual identity is defined by a moody, cinematic atmosphere, utilizing deep blue tones and high-contrast macro photography to evoke a sense of luxury and purity. The design is unapologetically minimalist, leaning heavily on bold, oversized typography and expansive negative space to create a premium, editorial feel. 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A Clean \u002F Minimalist, Dark Mode, High-End \u002F Luxury website in the Beauty & Cosmetics industry. The overall color palette features White, Black, Gray. The typography features Rom (Sans Serif, Dinamo), Geist (Sans Serif), Geist Mono, GT Standard (Sans Serif, Grilli Type). Built using Shopify. AI description: Margin is a contemporary skincare brand that positions itself as a high-performance alternative to traditional, ineffective beauty products. The website serves as a sleek digital storefront, emphasizing scientific efficacy and clean ingredients through a sophisticated, direct-to-consumer approach. It targets a discerning, modern audience that values transparency, minimalist aesthetics, and results-driven formulations. The visual identity is defined by a moody, cinematic atmosphere, utilizing deep blue tones and high-contrast macro photography to evoke a sense of luxury and purity. The design is unapologetically minimalist, leaning heavily on bold, oversized typography and expansive negative space to create a premium, editorial feel. This stripped-back aesthetic mirrors the brand's philosophy of providing essential, high-impact care without unnecessary filler.",{"id":532,"website_id":533,"page_id":532,"name":534,"slug":535,"url":536,"website_name":534,"website_slug":535,"website_url":537,"result_url":536,"fetched_at":538,"score":209,"score_boost":358,"ai_score":359,"freshness_score":484,"scored_at":539,"page_name":40,"page_url":536,"page_title":534,"page_description":540,"page_content":541,"page_sort":358,"is_home":363,"is_home_rank":364,"page_type_id":365,"page_type_name":47,"cover":542,"cover_mobile":545,"cover_sequence":547,"translations":638,"industry":456,"styles":641,"credits":643,"font_families":646,"technologies":647,"pagespeed":648,"pagespeed_mobile":653,"buckets":659,"search_payload":660},"eba2da0d-949b-40f1-8595-bf74418898a9","ebdc06c7-bd7d-4c98-8a96-b61dbee972ee","Better Half","better-half","https:\u002F\u002Fbttrhlf.com\u002F","https:\u002F\u002Fbttrhlf.com","2026-05-04T12:42:22.000Z","2026-05-23T19:25:37.000Z","Join the inner circle of Better Half's triumphs in marketing, branding, and production. 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Project View Compact View Equinox [ Equinox ](\u002Fwork\u002Fequinox) Brand Campaign Community Management Brand Messaging Art Direction AgentSmyth [ AgentSmyth ](\u002Fwork\u002Fagentsmyth) Brand Strategy Identity Brand Messaging Spotify [ Spotify ](\u002Fwork\u002Fspotify) Campaign Production Art Direction Motion Graphics Rothy's [ Rothy's ](\u002Fwork\u002Frothys) Production Brand Campaign Brand Messaging Art Direction Post Production Ithaca [ Ithaca ](\u002Fwork\u002Fithaca) Brand Strategy Brand Messaging Art Direction Identity Motion Graphics Future Fit [ Future Fit ](\u002Fwork\u002Ffuture-fit) Identity Campaign Production Art Direction Broadcast Bilt Rewards [ Bilt Rewards ](\u002Fwork\u002Fbilt-rewards) Identity Brand Brand Messaging Art Direction Match [ Match ](\u002Fwork\u002Fmatch) Brand Strategy Campaign Community Management Amazon Music [ Amazon Music ](\u002Fwork\u002Famazon-music) Campaign Art Direction Motion Graphics Out Of Home Nike [ Nike ](\u002Fwork\u002Fnike) Campaign Production Art Direction Motion Graphics Mylo [ Mylo ](\u002Fwork\u002Fmylo) Identity Brand Strategy Community Management Production Vans [ Vans ](\u002Fwork\u002Fvans) Campaign Brand Strategy Motion Graphics Production Identity Settle [ Settle ](\u002Fwork\u002Fsettle) Brand Brand Identity Campaign Westbrook [ Westbrook ](\u002Fwork\u002Fwestbrook) Identity Art Direction Motion Graphics Brand Identity Through discipline & design We Engineer Indoctrination Honoring deep audience motivations for behavior, and offering salvation. Awakening the Subliminal Honoring deep audience motivations for behavior, and offering salvation. We Operationalize Obsession Honoring deep audience motivations for behavior, and offering salvation. We Manufacture Mythologies Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. 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Awakening the Subliminal Honoring deep audience motivations for behavior, and offering salvation. We Operationalize Obsession Honoring deep audience motivations for behavior, and offering salvation. We Manufacture Mythologies Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. 11.5 Awards 1 Offices 1,325.5 Days in Operation 41.5 Brands Transformed 7.5 Global Markets Touched 2 Hexes Cast Better Half full time members Will Alyssa Bec H Hugh K Roz Ben S Leslie Gray B 65% trained in behavioral science or semiotics 99% have worked on campaigns that drove 9-figure outcomes 100% Post-Ritual Retention Better Half cult advisors Unlisted individual Unlisted individual Unlisted individual. A Dark Mode, Futuristic \u002F Sci-Fi, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Ben Mingo, developed by Fabio Carretti. The overall color palette features Black, White, Gray. Built using Vercel. AI description: Better Half is a high-concept creative agency specializing in marketing, branding, and production. The website positions the agency not merely as a service provider, but as an elite, almost clandestine entity dedicated to 'engineering brand adherence at scale.' Through a narrative-driven interface, it invites clients into an 'inner circle' to witness the rituals that transform brands into powerful legacies. The visual identity is deeply immersive, utilizing a dark, cinematic aesthetic that leans into sci-fi and tech-noir tropes. By employing a data-heavy, terminal-style UI—complete with status indicators, 'access levels,' and 'recording in progress' motifs—the design creates a sense of exclusivity and precision. The use of high-contrast monochrome imagery and bold, utilitarian typography reinforces a sophisticated, avant-garde persona tailored for forward-thinking brands seeking disruptive impact."]