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Read the report →](https:\u002F\u002Farea17.com\u002Fideas\u002Fwhen-ai-becomes-the-interface-who-owns-the-conversation) Article thumb option 3 - Clients [ ## Bringing the vision of a museum to life through its digital experience : Our collaboration with Lucas Museum of Narrative Art Explore the case study →](https:\u002F\u002Farea17.com\u002Fclients\u002Flucas-museum-of-narrative-art) - Ideas [ ## There’s a bug in the machine—it’s how we work Read the perspective →](https:\u002F\u002Farea17.com\u002Fideas\u002Fthe-bug-in-the-machine) Rethinking work for the intelligence era - Ideas [ ## AI ethics only matters if it works in practice Watch the conversation →](https:\u002F\u002Farea17.com\u002Fideas\u002Ffrom-principle-to-practice-making-ai-ethics-practical-not-performative) Thumbnail AIWebinar More updates",{"id":472,"height":13,"width":12,"blurhash":473},"254de08c-8802-48cf-9d8e-a33724d2776d","radial-gradient(at 0 0,#fffeff,#00000000 50%),radial-gradient(at 33% 0,#ffffff,#00000000 50%),radial-gradient(at 67% 0,#ffffff,#00000000 50%),radial-gradient(at 100% 0,#ffffff,#00000000 50%),radial-gradient(at 0 50%,#f2f1ec,#00000000 50%),radial-gradient(at 33% 50%,#ecebe6,#00000000 50%),radial-gradient(at 67% 50%,#eeede8,#00000000 50%),radial-gradient(at 100% 50%,#fcfbf6,#00000000 50%),radial-gradient(at 0 100%,#dcdbe6,#00000000 50%),radial-gradient(at 33% 100%,#dbdae5,#00000000 50%),radial-gradient(at 67% 100%,#dddce7,#00000000 50%),radial-gradient(at 100% 100%,#e2e1ec,#00000000 50%)",{"id":475,"height":15,"width":14,"blurhash":331},"573c287e-6b4b-4363-8e18-95cf9e8a691f",[477,480,483,486,489,492,495,498,501,504,507,510,513,516,519,522,525,528,531,534,537,540,543,546,549,552,555,558,561,564],{"directus_files_id":478},{"id":479},"4848b60e-96df-4e7b-b66e-7f09575db834",{"directus_files_id":481},{"id":482},"fc367ebd-43c4-4abc-9ab5-6e98ab05c6e2",{"directus_files_id":484},{"id":485},"ef6fc712-6f68-4c75-a95f-ea4be43067ce",{"directus_files_id":487},{"id":488},"6103dbfa-d6b6-4610-9a0f-da61659fe1d2",{"directus_files_id":490},{"id":491},"c49d68ba-3bee-4c2a-bc2a-1307b7ac65b3",{"directus_files_id":493},{"id":494},"2eb97a31-aef1-4296-88e9-7f889f6ff79f",{"directus_files_id":496},{"id":497},"b586b8cc-6478-4b1e-97eb-145b1651de55",{"directus_files_id":499},{"id":500},"b31b8a70-ba8f-4cf3-8dcc-51c695f1a3fa",{"directus_files_id":502},{"id":503},"af8d145d-bb17-4454-bfee-7714a612a656",{"directus_files_id":505},{"id":506},"81aa49c4-13e3-4b45-9004-5fe5e2caeff8",{"directus_files_id":508},{"id":509},"bc66f78d-c685-41e3-99bd-1536f287c059",{"directus_files_id":511},{"id":512},"b1797805-08ff-4cdb-a35c-ebd8cbd250d7",{"directus_files_id":514},{"id":515},"eb9d47c4-9c1a-4295-8da3-b7f7470e85e1",{"directus_files_id":517},{"id":518},"83689a11-d8a9-4abe-b864-eef3ca7d7af0",{"directus_files_id":520},{"id":521},"cc32c69a-32ec-47c1-8a0f-ed7b78d4afb2",{"directus_files_id":523},{"id":524},"aedaaddb-c9b9-4f92-832c-7edeb595118c",{"directus_files_id":526},{"id":527},"d7d845c7-87f4-4391-9ddc-bb9f959882ce",{"directus_files_id":529},{"id":530},"be9d9f01-c9c8-4ecc-8f6b-1bc24d6c9045",{"directus_files_id":532},{"id":533},"714dc329-9882-444e-b8d5-ecbcc945dd6b",{"directus_files_id":535},{"id":536},"8427823b-a3bf-4ad9-af8c-ddc8898ba8c9",{"directus_files_id":538},{"id":539},"ffdfac07-2ed5-4dce-bafe-bcdaae3fc153",{"directus_files_id":541},{"id":542},"9fba9955-eaca-4e81-8218-c422ffc81054",{"directus_files_id":544},{"id":545},"9c03f549-80fc-4bdd-9780-4297fb3c33ac",{"directus_files_id":547},{"id":548},"0595caf9-1e2b-46b8-9ee7-31a899275c73",{"directus_files_id":550},{"id":551},"8b838d3d-cf18-4cfe-a0e7-9cc2f5cbd797",{"directus_files_id":553},{"id":554},"d5e40b4a-a7f5-47bc-9af2-d19efd2cf5b3",{"directus_files_id":556},{"id":557},"9c55a019-344d-4dcf-b388-a40eb3a4cd04",{"directus_files_id":559},{"id":560},"bb9196c6-2e06-424e-a5f6-ddb733eda42d",{"directus_files_id":562},{"id":563},"aaca3ad9-49c3-48e0-93e5-57995b073ee2",{"directus_files_id":565},{"id":566},"6d1bebe4-35f8-4ce5-8db3-f151b1619e77",[568],{"languages_code":431,"description":569},"AREA 17 is a high-impact multidisciplinary agency that sits at the intersection of brand, experience, and technology. 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We partner with We partner with Saint Laurent ElevenLabs Fondation Cartier Consumer Technology Association International Energy Agency View all clients - - - - - We’re consultants and craftspeople. We integrate brand, experience, and technology to create lasting value for our clients. - See our capabilities - Explore our culture Industries we serve - AI and technology - ClimateTech and mobility - Health and life sciences - Fintech and finance - Fashion and luxury - Hospitality and travel - E-commerce and retail - Design and consulting - Arts and culture - Education and edTech - Media and news - Public institutions and nonprofits ElevenLabs Consumer Technology Association OpenAI OXMAN Gleamer Wyss Institute International Energy Agency OXMAN The Dodo Do The Green Thing Humanly LeapFrog Invesments OXMAN New England Journal of Medicine EBRAINS Gleamer Wyss Institute Human Grid WestBridge Capital Bodewise American Express AlTi LeapFrog Invesments Clayton Dubilier & Rice Saint Laurent Balenciaga Bourjois BurdaStyle Estée Lauder Le New Black Accor High Line Hotel Aparium Charmant Hotel Marchay Nove Made in Design Precision Run Bourjois Elan Flat Rate Moving Maison&Objet Pentagram OXMAN KPMB Architects Coroflot GLG Fondation Cartier Guggenheim Fellowship The Art Institute of Chicago National Gallery of Canada Fondation Louis Vuitton Getty The New School Harvard University Press Columbia Business School Harvard Radcliffe Institute Endeavor Hyper Island The New York Times New England Journal of Medicine Le Parisien SiriusXM Media About.com Adage International Energy Agency Guggenheim Fellowship US Chamber of Commerce Council on Foreign Relations Harvard University Press Content Authenticity Initiative Latest updates - News ## Hosted our second Colorway in New York — a collective built by our team members that celebrates diversity across the design world — - Report [ ## When AI becomes the interface: Who owns the conversation? Read the report →](https:\u002F\u002Farea17.com\u002Fideas\u002Fwhen-ai-becomes-the-interface-who-owns-the-conversation) Article thumb option 3 - Clients [ ## Bringing the vision of a museum to life through its digital experience : Our collaboration with Lucas Museum of Narrative Art Explore the case study →](https:\u002F\u002Farea17.com\u002Fclients\u002Flucas-museum-of-narrative-art) - Ideas [ ## There’s a bug in the machine—it’s how we work Read the perspective →](https:\u002F\u002Farea17.com\u002Fideas\u002Fthe-bug-in-the-machine) Rethinking work for the intelligence era - Ideas [ ## AI ethics only matters if it works in practice Watch the conversation →](https:\u002F\u002Farea17.com\u002Fideas\u002Ffrom-principle-to-practice-making-ai-ethics-practical-not-performative) Thumbnail AIWebinar More updates. A Clean \u002F Minimalist, Monochrome \u002F Grayscale, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Area 17. 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The use of monochromatic elements paired with large-scale, high-quality imagery creates a sense of timelessness and elite craftsmanship, targeting fashion houses, luxury brands, and high-profile creative directors.","Photography & Video",[30,26,34],[705,706,707],"No Plans Studio","Adrien Picard","No Plans",[],[258],[711,712,713,714],{"score":188,"category":75},{"score":444,"category":78},{"score":82,"category":81},{"score":82,"category":84},[716,717,718,719],{"score":156,"category":75},{"score":444,"category":78},{"score":446,"category":81},{"score":82,"category":84},[93,97,101],"Website: WA Productions. Page: Homepage. Page type: Home \u002F Landing Page. Page title: WA PRODUCTIONS. Page description: CREATIVE PRODUCTION WORLDWIDE. 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A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Photography & Video industry. Designed and developed by No Plans Studio and Adrien Picard, designed by No Plans. The overall color palette features White, Black, Gray. Built using Vercel. AI description: WA Productions is a high-end creative production house operating on a global scale with hubs in Berlin, Paris, and New York. The website serves as a sophisticated digital portfolio, showcasing high-fashion imagery and cinematic production capabilities for premium clients. Its purpose is to establish authority and aesthetic prestige within the international creative industry. The visual identity is defined by a minimalist, editorial aesthetic that mirrors the layout of a luxury fashion magazine. Utilizing expansive whitespace, bold typographic hierarchies, and a stark, high-contrast layout, the design places absolute focus on the visual storytelling of its projects. 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Through design and strategic consulting, we help our clients shape their environment.","WAF GMBH Office Email us 1. [Cosmic Microterrain Weingut Schätzel](https:\u002F\u002Fwaf.gmbh\u002Fweingut-schaetzel\u002Fcosmic-microterrain) [ Cosmic Microterrain ](https:\u002F\u002Fwaf.gmbh\u002Fweingut-schaetzel\u002Fcosmic-microterrain)3. [Portfolio with minimal footprint https:\u002F\u002Fsikiim.com](https:\u002F\u002Fwaf.gmbh\u002Fsiki-im\u002Fcompact-portfolio) [ Portfolio with minimal footprint ](https:\u002F\u002Fwaf.gmbh\u002Fsiki-im\u002Fcompact-portfolio)5. [Axonometrical website https:\u002F\u002Fmoment-architecture.com](https:\u002F\u002Fwaf.gmbh\u002Fmoment-architecture\u002Faxonometrical-website) [ Website as statement of work ](https:\u002F\u002Fwaf.gmbh\u002Fmoment-architecture\u002Faxonometrical-website)7. [Going spatial https:\u002F\u002Felectronicbeats.net](https:\u002F\u002Fwaf.gmbh\u002Felectronic-beats\u002Fgoing-spatial) [ Going spatial ](https:\u002F\u002Fwaf.gmbh\u002Felectronic-beats\u002Fgoing-spatial)9. [Lese Reading Weingut Schätzel](https:\u002F\u002Fwaf.gmbh\u002Fweingut-schaetzel\u002Flese-reading) [ Lese Reading ](https:\u002F\u002Fwaf.gmbh\u002Fweingut-schaetzel\u002Flese-reading)11. [Modern Wine Weingut Schätzel](https:\u002F\u002Fwaf.gmbh\u002Fweingut-schaetzel\u002Fmodern-wine) [ Modern Wine ](https:\u002F\u002Fwaf.gmbh\u002Fweingut-schaetzel\u002Fmodern-wine)13. [The Inaugural Collection https:\u002F\u002Fa-cold-wall.com\u002Ffocus\u002Fspring-summer-2025](https:\u002F\u002Fwaf.gmbh\u002Fa-cold-wall\u002Fthe-inaugural-collection) [ The Inaugural Collection ](https:\u002F\u002Fwaf.gmbh\u002Fa-cold-wall\u002Fthe-inaugural-collection)15. [Ode al Giallo CRISTINA](https:\u002F\u002Fwaf.gmbh\u002Fcristina\u002Fode-al-giallo) [ Ode al Giallo ](https:\u002F\u002Fwaf.gmbh\u002Fcristina\u002Fode-al-giallo)17. [Oscilliating garments https:\u002F\u002Facrnm.com\u002FLP04-ACR-SS-24](https:\u002F\u002Fwaf.gmbh\u002Facronym\u002Flp04-acr-ss-24) [ Oscilliating garments ](https:\u002F\u002Fwaf.gmbh\u002Facronym\u002Flp04-acr-ss-24)19. [Altered Egos https:\u002F\u002Fabettermistake.electronicbeats.net](https:\u002F\u002Fwaf.gmbh\u002Felectronic-beats\u002Faltered-egos) [ Altered Egos ](https:\u002F\u002Fwaf.gmbh\u002Felectronic-beats\u002Faltered-egos)21. [Asset Dump https:\u002F\u002Facrnm.com\u002FLP02-ACR-FW-2324](https:\u002F\u002Fwaf.gmbh\u002Facronym\u002Flp02-acr-fw-2324) [ Asset Dump ](https:\u002F\u002Fwaf.gmbh\u002Facronym\u002Flp02-acr-fw-2324)23. [Measuring time and space https:\u002F\u002Facrnm.com\u002FLP01-ACR-FW2324-EX](https:\u002F\u002Fwaf.gmbh\u002Facronym\u002Flp01-acr-fw-2324-ex) [ Measuring time and space ](https:\u002F\u002Fwaf.gmbh\u002Facronym\u002Flp01-acr-fw-2324-ex)25. [Memory Jolts https:\u002F\u002Fensembleresonanz.com\u002Fclara-iannotta](https:\u002F\u002Fwaf.gmbh\u002Fensemble-resonanz\u002Fmemory-jolts) [ Flashes of pink in the brain ](https:\u002F\u002Fwaf.gmbh\u002Fensemble-resonanz\u002Fmemory-jolts)27. [Celebrating an icon https:\u002F\u002Fshop.artek.fi](https:\u002F\u002Fwaf.gmbh\u002Fartek\u002Fdigital-pop-up) [ Celebrating an icon ](https:\u002F\u002Fwaf.gmbh\u002Fartek\u002Fdigital-pop-up)29. [Performance automation https:\u002F\u002Felectronicbeats.net\u002Fbig-room-house\u002F](https:\u002F\u002Fwaf.gmbh\u002Felectronic-beats\u002Fsalone-del-mobile) [ Performance automation ](https:\u002F\u002Fwaf.gmbh\u002Felectronic-beats\u002Fsalone-del-mobile)31. [Manifesting virtual space https:\u002F\u002Fare.na\u002Fwaf-gmbh\u002Fare-na-arena-hamburg](https:\u002F\u002Fwaf.gmbh\u002Fare-na\u002Fare-na-arena-hamburg) [ Manifesting virtual space ](https:\u002F\u002Fwaf.gmbh\u002Fare-na\u002Fare-na-arena-hamburg)33. [Iterative capsule pop-up https:\u002F\u002Fkikokostadinov.com\u002Fcapsule\u002Fekzlusives](https:\u002F\u002Fwaf.gmbh\u002Fkiko-kostadinov\u002Fekzlusives) [ Iterative capsule pop-up ](https:\u002F\u002Fwaf.gmbh\u002Fkiko-kostadinov\u002Fekzlusives)35. [Ever-changing website https:\u002F\u002Fkikokostadinov.com](https:\u002F\u002Fwaf.gmbh\u002Fkiko-kostadinov\u002Fwebsite) [ Ever-changing website ](https:\u002F\u002Fwaf.gmbh\u002Fkiko-kostadinov\u002Fwebsite)37. [Routing out running gear https:\u002F\u002Fsi-x.run](https:\u002F\u002Fwaf.gmbh\u002Fsi-x\u002Fwebsite-and-store) [ Routing out running gear ](https:\u002F\u002Fwaf.gmbh\u002Fsi-x\u002Fwebsite-and-store)39. [Brand site synthesizer https:\u002F\u002Fa-cold-wall.com](https:\u002F\u002Fwaf.gmbh\u002Fa-cold-wall\u002Fwebsite) [ Openness, Contrast, Aura ](https:\u002F\u002Fwaf.gmbh\u002Fa-cold-wall\u002Fwebsite)41. [W02-JS https:\u002F\u002Facrnm.com](https:\u002F\u002Fwaf.gmbh\u002Facronym\u002Fwebsite) [ W02-JS ](https:\u002F\u002Fwaf.gmbh\u002Facronym\u002Fwebsite)43. [Logging in https:\u002F\u002F1d62585913ef7862a2261faf61bccbed.com](https:\u002F\u002Fwaf.gmbh\u002Fkiko-kostadinov\u002Fasics-novalis) [ Logging in ](https:\u002F\u002Fwaf.gmbh\u002Fkiko-kostadinov\u002Fasics-novalis)45. [Documenting contemporaries https:\u002F\u002Fwww.electronicbeats.net\u002Fcollection\u002Fe-merging](https:\u002F\u002Fwaf.gmbh\u002Felectronic-beats\u002Fe-merging) [ Documenting contemporaries ](https:\u002F\u002Fwaf.gmbh\u002Felectronic-beats\u002Fe-merging)47. 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