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Adventure Tours with Icelandic Mountain Guides. Hiking, Trekking, Ice Caves & Glacier Walks. Book Online.","Your Adventure Expert in Iceland Learn more about who we are Special OffersGlacier HikesIceland Adventure Blog Find Your Adventure Suggestions - buggy - solheimajokull - skaftafell - plane - ice cave - glacier - wreck - day tour Unique Adventures in Iceland Set off on unforgettable hikes and exciting adventures, exploring Iceland’s stunning landscapes—from volcanic trails to majestic glacier peaks! A group of six hikers, equipped with climbing gear, stands together on the snowy summit of Eyjafjallajökull glacier under a bright, clear sky. new tour Self-Drives Eyjafjallajökull Summit hike Apr-July 10 hours USD408 A lone hiker walks among blue ice walls on the Vatnajökull glacier. ice cave Blue Ice Experience - 3.5-hour Skaftafell Glacier Hike All-year 3.5 hours USD 139 125 new tour From Mýrdalsjökull E‑Bike Black Beach Adventure & the Plane Wreck April - Oct 2 hours USD 188 169 ATV guide crossing a small river with a group From Mýrdalsjökull Black Sand Beach & Plane Wreck ATV Tour All-year 2 hours USD 196 177 Two people in a rugged buggy in a black desert From Mýrdalsjökull 2-hour Buggy Experience All year 2 hours USD 278 250 Group in front of the DC3 plane wreck. From Mýrdalsjökull Black Sand Beach ATV Express All-year 1 hour USD 147 132 ATV guide crossing a small river with a group From Mýrdalsjökull Black Sand Beach & Plane Wreck ATV Tour All-year 2 hours USD 196 177 new tour From Sólheimajökull Sólheimajökull Glacier Hike and Ice Cave Exploration Oct - Apr 1 3.5 hours USD 180 162 A group of hikers wearing helmets and carrying ice axes carefully explore the rugged terrain of Sólheimajökull glacier. A breathtaking Sólheimajökull glacier hike with views of deep crevasses and volcanic landscapes. Family friendly! From Sólheimajökull Easy Glacier Discovery – 2.5-hour Sólheimajökull Glacier Hike All year 2.5 hours USD 135 121 A man on a red kayak paddling through some ice bergs. From Sólheimajökull Kayaking by the Glacier May - Oct 2.5 hours USD 155 140 Two men with ice axes and helmets ice climbing on a glacier in Iceland From Skaftafell Skaftafell Glacier Hike and Ice Climbing May - September 4.5 hours USD 257 232 A woman in a red jacket looking at a stunning landscape Hiking & Trekking Volcanic Trails Jul - Aug 5 days USD2,697 Explore epic day tours Most Popular Tour Categories We offer the perfect variety of experiences to satisfy anyone’s desire for adventure. Whether you want to relax in the unparalleled beauty of Iceland's nature or take a more challenging adventure, we’ve got you covered. The possibilities are endless and the memories will last a lifetime. This image shows a person wearing colorful pants, a backpack, and a bright orange beanie hiking across a stunning glacier. The icy blue surface of the glacier contrasts with the dark mountains and snow-capped peaks in the background, evoking a sense of adventure in a remote and frigid landscape Special Offers Group on a glacier hike with Hvannadalshnúkur in the background. Glacier Hikes Ice Cave Day Tours Hiking & Trekking Multi-Day Tours Guiding with Passion Since 1994 Guiding in Iceland’s beautiful wilderness is not a job to us, it’s a lifestyle. We live and breathe the outdoor adventure life when we are with customers and in our free time. Our passion for nature and adventure drives us to provide quality, fun and educational experiences for our customers. Read more The Highest Safety Standards Icelandic Mountain Guides have been the leading outdoor adventure company for safety and guide training in Iceland for over 30 years. Our guides are highly trained and certified outdoor professionals who prioritize the safety of our customers. Learn more about our guide education programs and rigorous safety standards. Read more Customer Reviews > Quote > > Fantastic first time glacier hike > > This hike with our excellent guide Hanka has truly been one of the most outstanding parts of our time in Iceland. She was extremely knowledgeable, helpful to us first-time glacier trekkers and engaging with our teenage son -- which he told us he really appreciated. The scenery is magnificent and the smell of the air and sound of the rushing water is unforgettable. 5 stars. > > ROB S, USA\\-2022-06-01 - Review FromRob S, USA - Review FromNatalia1994ste - Review FromNiamh K - Review FromPackedNReady2GoAgain, Montrose, Colorado The Most Awarded Adventure Tour Company in Iceland We are proud recipients of various awards and recognitions for operating adventure tours in both Iceland and Greenland. 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Page content: Your Adventure Expert in Iceland Learn more about who we are Special OffersGlacier HikesIceland Adventure Blog Find Your Adventure Suggestions - buggy - solheimajokull - skaftafell - plane - ice cave - glacier - wreck - day tour Unique Adventures in Iceland Set off on unforgettable hikes and exciting adventures, exploring Iceland’s stunning landscapes—from volcanic trails to majestic glacier peaks! A group of six hikers, equipped with climbing gear, stands together on the snowy summit of Eyjafjallajökull glacier under a bright, clear sky. new tour Self-Drives Eyjafjallajökull Summit hike Apr-July 10 hours USD408 A lone hiker walks among blue ice walls on the Vatnajökull glacier. ice cave Blue Ice Experience - 3.5-hour Skaftafell Glacier Hike All-year 3.5 hours USD 139 125 new tour From Mýrdalsjökull E‑Bike Black Beach Adventure & the Plane Wreck April - Oct 2 hours USD 188 169 ATV guide crossing a small river with a group From Mýrdalsjökull Black Sand Beach & Plane Wreck ATV Tour All-year 2 hours USD 196 177 Two people in a rugged buggy in a black desert From Mýrdalsjökull 2-hour Buggy Experience All year 2 hours USD 278 250 Group in front of the DC3 plane wreck. From Mýrdalsjökull Black Sand Beach ATV Express All-year 1 hour USD 147 132 ATV guide crossing a small river with a group From Mýrdalsjökull Black Sand Beach & Plane Wreck ATV Tour All-year 2 hours USD 196 177 new tour From Sólheimajökull Sólheimajökull Glacier Hike and Ice Cave Exploration Oct - Apr 1 3.5 hours USD 180 162 A group of hikers wearing helmets and carrying ice axes carefully explore the rugged terrain of Sólheimajökull glacier. A breathtaking Sólheimajökull glacier hike with views of deep crevasses and volcanic landscapes. Family friendly! From Sólheimajökull Easy Glacier Discovery – 2.5-hour Sólheimajökull Glacier Hike All year 2.5 hours USD 135 121 A man on a red kayak paddling through some ice bergs. From Sólheimajökull Kayaking by the Glacier May - Oct 2.5 hours USD 155 140 Two men with ice axes and helmets ice climbing on a glacier in Iceland From Skaftafell Skaftafell Glacier Hike and Ice Climbing May - September 4.5 hours USD 257 232 A woman in a red jacket looking at a stunning landscape Hiking & Trekking Volcanic Trails Jul - Aug 5 days USD2,697 Explore epic day tours Most Popular Tour Categories We offer the perfect variety of experiences to satisfy anyone’s desire for adventure. Whether you want to relax in the unparalleled beauty of Iceland's nature or take a more challenging adventure, we’ve got you covered. The possibilities are endless and the memories will last a lifetime. This image shows a person wearing colorful pants, a backpack, and a bright orange beanie hiking across a stunning glacier. The icy blue surface of the glacier contrasts with the dark mountains and snow-capped peaks in the background, evoking a sense of adventure in a remote and frigid landscape Special Offers Group on a glacier hike with Hvannadalshnúkur in the background. Glacier Hikes Ice Cave Day Tours Hiking & Trekking Multi-Day Tours Guiding with Passion Since 1994 Guiding in Iceland’s beautiful wilderness is not a job to us, it’s a lifestyle. We live and breathe the outdoor adventure life when we are with customers and in our free time. Our passion for nature and adventure drives us to provide quality, fun and educational experiences for our customers. Read more The Highest Safety Standards Icelandic Mountain Guides have been the leading outdoor adventure company for safety and guide training in Iceland for over 30 years. Our guides are highly trained and certified outdoor professionals who prioritize the safety of our customers. Learn more about our guide education programs and rigorous safety standards. Read more Customer Reviews > Quote > > Fantastic first time glacier hike > > This hike with our excellent guide Hanka has truly been one of the most outstanding parts of our time in Iceland. She was extremely knowledgeable, helpful to us first-time glacier trekkers and engaging with our teenage son -- which he told us he really appreciated. The scenery is magnificent and the smell of the air and sound of the rushing water is unforgettable. 5 stars. > > ROB S, USA\\-2022-06-01 - Review FromRob S, USA - Review FromNatalia1994ste - Review FromNiamh K - Review FromPackedNReady2GoAgain, Montrose, Colorado The Most Awarded Adventure Tour Company in Iceland We are proud recipients of various awards and recognitions for operating adventure tours in both Iceland and Greenland. Our Credentials. A Clean \u002F Minimalist, High-End \u002F Luxury, Vibrant \u002F Colorful website in the Travel & Hospitality industry. 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[ Jorge Abian Snowboarding on a bluebird day in Niseko ## SUSHI POWDER ### Hakuba, Japan Sold out Starting from €2.890 ](\u002Fadventure\u002Fsnow-japan-2026) - [ A boat in the Lyngen alps in the middle of a lake ## Arctic Sail to Ski ### Lyngen Alps, Norway Coming soon Starting from €2.200 ](\u002Fadventure\u002Fsail-to-ski) - [ poster picture off-piste skiing Georgia ## Catskiing inGeorgia ### Bahkmaro, Georgia Starting from €3.600 ](\u002Fadventure\u002Fcatski-georgia) - [ \u002Ff\u002F114222\u002F1440x1799\u002F5b04b5cfcc\u002Fgobi_desert_husqvarna.jpeg) Two friends in the Gobi Desert of Mongolia riding a Husqvarna Enduro motorcycle. ## Sands of Gobi ### Gobi Desert, Mongolia Coming soon Starting from €3.800 ](\u002Fadventure\u002Fsands-of-gobi) - [ \u002Ff\u002F114222\u002F2165x1443\u002F82bbc6fe91\u002Fthe-desert-said-dance-film_005-edit-2.jpg) Enduro rider making a sand splash in the Sahara desert ## Sahara Escape ### Morocco, Africa Coming soon ](\u002Fadventure\u002Fsahara-escape) - [ Friends running in the trails of the Camino de Santiago ## El camino run ### Camino de Santiago, Spain Sold out Starting from €746 ](\u002Fadventure\u002Fel-camino-run) - [ Gerry Lopez surfing surf ranch of Kelly Slater in California ## SURF RANCH ### Leemore, California, USA Starting from €4.320 ](\u002Fadventure\u002Fsurf-ranch) - [ Wim Hof Meditating in a mountain ## Wim Hof Winter Expedition ### Mount Sniezka, Poland Sold out Starting from €2.959 ](\u002Fadventure\u002Fwim-hof-expedition) - [ \u002Ff\u002F114222\u002F5659x3773\u002F067f63f6dc\u002Flift_portugal_day3_group3-73.jpg) Group of friends efoiling in a lake in Portugal at sunset ## E-foil Secret Lake ### Martinchel, Portugal Sold out Starting from €1.680 ](\u002Fadventure\u002Fe-foil-secret-lake) - [ Jorge Abian Snowboarding on a bluebird day in Niseko ## SUSHI POWDER ### Hakuba, Japan Sold out Starting from €2.890 ](\u002Fadventure\u002Fsnow-japan-2026) - [ Gerry Lopez surfing surf ranch of Kelly Slater in California ## SURF RANCH ### Leemore, California, USA Starting from €4.320 ](\u002Fadventure\u002Fsurf-ranch) - [ \u002Ff\u002F114222\u002F1440x1799\u002F5b04b5cfcc\u002Fgobi_desert_husqvarna.jpeg) Two friends in the Gobi Desert of Mongolia riding a Husqvarna Enduro motorcycle. ## Sands of Gobi ### Gobi Desert, Mongolia Coming soon Starting from €3.800 ](\u002Fadventure\u002Fsands-of-gobi) - [ Friends running in the trails of the Camino de Santiago ## El camino run ### Camino de Santiago, Spain Sold out Starting from €746 ](\u002Fadventure\u002Fel-camino-run) - [ poster picture off-piste skiing Georgia ## Catskiing inGeorgia ### Bahkmaro, Georgia Starting from €3.600 ](\u002Fadventure\u002Fcatski-georgia) - [ \u002Ff\u002F114222\u002F5659x3773\u002F067f63f6dc\u002Flift_portugal_day3_group3-73.jpg) Group of friends efoiling in a lake in Portugal at sunset ## E-foil Secret Lake ### Martinchel, Portugal Sold out Starting from €1.680 ](\u002Fadventure\u002Fe-foil-secret-lake) - [ A boat in the Lyngen alps in the middle of a lake ## Arctic Sail to Ski ### Lyngen Alps, Norway Coming soon Starting from €2.200 ](\u002Fadventure\u002Fsail-to-ski) - 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Some bike it. But running it? That’s a different kind of adventure. Join us on an unforgettable journey 'El Camino', where every step takes you through stunning landscapes, historic villages, and the heart of Spain’s most famous pilgrimage route. From €746 - [ \u002Ff\u002F114222\u002F2832x4240\u002Ffe895f44be\u002Fdsc04523_vsco-2.JPG) Views from Marine North Berwick ## Rough The Home of Golf ### Scotland, UK ](\u002Fadventure\u002Frough-golf) Wake up in a Marine & Lawn, where history, luxury, and jaw-dropping coastal views set the scene. Then it’s off to legendary courses like the Old Course in St. Andrews, Royal Dornoch, Castle Stuart,... where every hole comes with a side of wind, whiskey, and wild beauty. 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Page content: Road to Hana in Hawaii Road to Hana in Hawaii Mountains in Niseko covered in snow on a sunny day Mountains in Niseko covered in snow on a sunny day Flying man Flying man ubud ubud Girl Surfing Between Palms in the Maldives Girl surfing longboard waves in the Maldives Surf Surf Snowboarder jumping trough forest covered in powder snow in Niskeo Snowboarder jumping trough forest covered in powder snow in Niskeo Choose Your Land Choose Your Ride Get There Start in 2 Skip now Highlighted trip of the month [ Jorge Abian Snowboarding in Japan SUSHI POWDER Hakuba, Japan Sold out Starting from €2.890 ](\u002Fadventure\u002Fsnow-japan-2026) Join our community Get the only Newsletter worth riding - [ Jorge Abian Snowboarding on a bluebird day in Niseko ## SUSHI POWDER ### Hakuba, Japan Sold out Starting from €2.890 ](\u002Fadventure\u002Fsnow-japan-2026) - [ A boat in the Lyngen alps in the middle of a lake ## Arctic Sail to Ski ### Lyngen Alps, Norway Coming soon Starting from €2.200 ](\u002Fadventure\u002Fsail-to-ski) - [ poster picture off-piste skiing Georgia ## Catskiing inGeorgia ### Bahkmaro, Georgia Starting from €3.600 ](\u002Fadventure\u002Fcatski-georgia) - [ \u002Ff\u002F114222\u002F1440x1799\u002F5b04b5cfcc\u002Fgobi_desert_husqvarna.jpeg) Two friends in the Gobi Desert of Mongolia riding a Husqvarna Enduro motorcycle. ## Sands of Gobi ### Gobi Desert, Mongolia Coming soon Starting from €3.800 ](\u002Fadventure\u002Fsands-of-gobi) - [ \u002Ff\u002F114222\u002F2165x1443\u002F82bbc6fe91\u002Fthe-desert-said-dance-film_005-edit-2.jpg) Enduro rider making a sand splash in the Sahara desert ## Sahara Escape ### Morocco, Africa Coming soon ](\u002Fadventure\u002Fsahara-escape) - [ Friends running in the trails of the Camino de Santiago ## El camino run ### Camino de Santiago, Spain Sold out Starting from €746 ](\u002Fadventure\u002Fel-camino-run) - [ Gerry Lopez surfing surf ranch of Kelly Slater in California ## SURF RANCH ### Leemore, California, USA Starting from €4.320 ](\u002Fadventure\u002Fsurf-ranch) - [ Wim Hof Meditating in a mountain ## Wim Hof Winter Expedition ### Mount Sniezka, Poland Sold out Starting from €2.959 ](\u002Fadventure\u002Fwim-hof-expedition) - [ \u002Ff\u002F114222\u002F5659x3773\u002F067f63f6dc\u002Flift_portugal_day3_group3-73.jpg) Group of friends efoiling in a lake in Portugal at sunset ## E-foil Secret Lake ### Martinchel, Portugal Sold out Starting from €1.680 ](\u002Fadventure\u002Fe-foil-secret-lake) - [ Jorge Abian Snowboarding on a bluebird day in Niseko ## SUSHI POWDER ### Hakuba, Japan Sold out Starting from €2.890 ](\u002Fadventure\u002Fsnow-japan-2026) - [ Gerry Lopez surfing surf ranch of Kelly Slater in California ## SURF RANCH ### Leemore, California, USA Starting from €4.320 ](\u002Fadventure\u002Fsurf-ranch) - [ \u002Ff\u002F114222\u002F1440x1799\u002F5b04b5cfcc\u002Fgobi_desert_husqvarna.jpeg) Two friends in the Gobi Desert of Mongolia riding a Husqvarna Enduro motorcycle. ## Sands of Gobi ### Gobi Desert, Mongolia Coming soon Starting from €3.800 ](\u002Fadventure\u002Fsands-of-gobi) - [ Friends running in the trails of the Camino de Santiago ## El camino run ### Camino de Santiago, Spain Sold out Starting from €746 ](\u002Fadventure\u002Fel-camino-run) - [ poster picture off-piste skiing Georgia ## Catskiing inGeorgia ### Bahkmaro, Georgia Starting from €3.600 ](\u002Fadventure\u002Fcatski-georgia) - [ \u002Ff\u002F114222\u002F5659x3773\u002F067f63f6dc\u002Flift_portugal_day3_group3-73.jpg) Group of friends efoiling in a lake in Portugal at sunset ## E-foil Secret Lake ### Martinchel, Portugal Sold out Starting from €1.680 ](\u002Fadventure\u002Fe-foil-secret-lake) - [ A boat in the Lyngen alps in the middle of a lake ## Arctic Sail to Ski ### Lyngen Alps, Norway Coming soon Starting from €2.200 ](\u002Fadventure\u002Fsail-to-ski) - [ Wim Hof Meditating in a mountain ## Wim Hof Winter Expedition ### Mount Sniezka, Poland Sold out Starting from €2.959 ](\u002Fadventure\u002Fwim-hof-expedition) - [ \u002Ff\u002F114222\u002F2165x1443\u002F82bbc6fe91\u002Fthe-desert-said-dance-film_005-edit-2.jpg) Enduro rider making a sand splash in the Sahara desert ## Sahara Escape ### Morocco, Africa Coming soon ](\u002Fadventure\u002Fsahara-escape) UPCOMING EXPEDITIONS - [ \u002Ff\u002F114222\u002F2624x3936\u002F201b8b4615\u002Fsantiagodecompostela-trip.JPG) SantiagodeCompostela-trip ## El camino run ### Camino de Santiago, Spain Sold out ](\u002Fadventure\u002Fel-camino-run) Most people walk the Camino de Santiago. Some bike it. But running it? That’s a different kind of adventure. Join us on an unforgettable journey 'El Camino', where every step takes you through stunning landscapes, historic villages, and the heart of Spain’s most famous pilgrimage route. From €746 - [ \u002Ff\u002F114222\u002F2832x4240\u002Ffe895f44be\u002Fdsc04523_vsco-2.JPG) Views from Marine North Berwick ## Rough The Home of Golf ### Scotland, UK ](\u002Fadventure\u002Frough-golf) Wake up in a Marine & Lawn, where history, luxury, and jaw-dropping coastal views set the scene. Then it’s off to legendary courses like the Old Course in St. Andrews, Royal Dornoch, Castle Stuart,... where every hole comes with a side of wind, whiskey, and wild beauty. From €1.845 - Scott Boots - A pair of red skis - Malle Backpack - ![Fuel Gloves](\u002F_next\u002Fimage?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F114222%2 …. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Travel & Hospitality industry. 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Explore city guides, interviews with global tastemakers and compelling stories on the future of travel. 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Mumbai [ ](https:\u002F\u002Froadbook.com\u002Flos-angeles\u002Fcity-guide\u002Farmenia-community-los-angeles\u002F) [ July 22nd, 2024 How Armenian culture has shaped Los Angeles ](https:\u002F\u002Froadbook.com\u002Flos-angeles\u002Fcity-guide\u002Farmenia-community-los-angeles\u002F) - Los Angeles - [Stories from the diaspor …",{"id":660,"height":13,"width":12,"blurhash":661},"4d56c4a3-b0d0-4a63-beff-9afd0d36198d","radial-gradient(at 0 0,#ecede8,#00000000 50%),radial-gradient(at 33% 0,#e7e8e2,#00000000 50%),radial-gradient(at 67% 0,#e7e7e0,#00000000 50%),radial-gradient(at 100% 0,#efece5,#00000000 50%),radial-gradient(at 0 50%,#cebfb2,#00000000 50%),radial-gradient(at 33% 50%,#e0d5c9,#00000000 50%),radial-gradient(at 67% 50%,#e5e1d7,#00000000 50%),radial-gradient(at 100% 50%,#e6e1d8,#00000000 50%),radial-gradient(at 0 100%,#a6a496,#00000000 50%),radial-gradient(at 33% 100%,#cecabc,#00000000 50%),radial-gradient(at 67% 100%,#dcdbd0,#00000000 50%),radial-gradient(at 100% 100%,#d8d7ce,#00000000 50%)",{"id":663,"height":15,"width":14,"blurhash":394},"03e995c6-c927-4ec6-ba19-67d1abcd6e0e",[665,668,671,674,677,680,683,686,689,692,695,698,701,704,707,710,713,716,719,722,725,728,731,734,737,740,743,746,749,752],{"directus_files_id":666},{"id":667},"e8bf797b-a66f-485b-a511-a8b0cf7de93a",{"directus_files_id":669},{"id":670},"d2dafde6-8d25-4176-af9c-0f5a2528227f",{"directus_files_id":672},{"id":673},"f6cb9f23-25ec-48e7-a3cd-19a561051ce8",{"directus_files_id":675},{"id":676},"a0f21d3d-c67b-4add-b0b9-253a237a0647",{"directus_files_id":678},{"id":679},"ebede6eb-e55a-4116-b666-3cbe9ba4e124",{"directus_files_id":681},{"id":682},"0a4cd977-b638-4d54-99d2-74b836d0c3c7",{"directus_files_id":684},{"id":685},"e5c9cbbf-898c-4fbb-a1ad-c42f25ccbabe",{"directus_files_id":687},{"id":688},"1ff4a638-da8a-46b8-b34c-12762f456e55",{"directus_files_id":690},{"id":691},"58ef9dea-217a-4122-baff-40bb67b0e3d1",{"directus_files_id":693},{"id":694},"bc22f891-8b8b-43f0-a1c5-450459ac28df",{"directus_files_id":696},{"id":697},"62558244-d56f-4ebf-af0e-27af5cb09fb7",{"directus_files_id":699},{"id":700},"42b1aa83-449d-443f-af51-790473a09c02",{"directus_files_id":702},{"id":703},"579b1e29-d39e-4354-914e-b9efb09d1275",{"directus_files_id":705},{"id":706},"bfd56a49-68c7-4735-8bbb-1352763619cc",{"directus_files_id":708},{"id":709},"84153888-c86f-4a5b-b6c8-77495d6ffbfb",{"directus_files_id":711},{"id":712},"2ac0ce31-4bd7-492a-b407-f76257d81d2a",{"directus_files_id":714},{"id":715},"304e58bc-4c8a-4414-ad5c-4b42d803e746",{"directus_files_id":717},{"id":718},"3b860e43-d1bb-4633-b251-c0558e45e340",{"directus_files_id":720},{"id":721},"6637ee9b-8bc0-4d34-b56e-d52db8c8be6f",{"directus_files_id":723},{"id":724},"274a7158-23ee-4b41-ad6e-0aab4978dfdd",{"directus_files_id":726},{"id":727},"f32c94fb-8175-4412-9f80-349126640e9f",{"directus_files_id":729},{"id":730},"7f19d620-3a4a-4a67-976c-d771f51f734a",{"directus_files_id":732},{"id":733},"1cb29cc6-e5e5-4273-b1d7-82bb86ae3065",{"directus_files_id":735},{"id":736},"98bf27cc-b937-4ac4-9183-05336e6c7c22",{"directus_files_id":738},{"id":739},"a265cd48-1ff6-4ad0-aca8-5f599be207ad",{"directus_files_id":741},{"id":742},"c702cf5a-470c-45e5-9f47-37a2291fcf49",{"directus_files_id":744},{"id":745},"372f7706-2bac-4248-b786-3d7f11d5cd05",{"directus_files_id":747},{"id":748},"96305709-9f92-4b86-888f-9e82eb0c47bc",{"directus_files_id":750},{"id":751},"ad12e553-44c1-47c3-8b85-e1f2d9ee9244",{"directus_files_id":753},{"id":754},"120b457b-67b5-4faf-9783-67ae02fedf18",[756],{"languages_code":488,"description":757},"Roadbook is a sophisticated digital travel publication dedicated to the art of exploration. It serves as a curated guide for the discerning traveler, blending high-end photography with deep-dive editorial content that spans city guides, cultural interviews, and expert analysis. The platform moves beyond mere tourism, positioning itself as a cultural authority on how we experience the world.\n\nThe visual identity is defined by a high-fashion, editorial aesthetic. Utilizing expansive whitespace, a refined serif typeface, and a muted, sophisticated color palette, the design mirrors the layout of a premium print magazine. The use of large-scale, evocative imagery paired with bold, typographic hierarchy creates a sense of luxury and intentionality, appealing to an audience of culturally curious aesthetes and global nomads.",[30,26,34],[],[],[89,100,116],[763,764,765,766],{"score":634,"category":129},{"score":143,"category":132},{"score":499,"category":135},{"score":136,"category":138},[768,769,770,771],{"score":247,"category":129},{"score":143,"category":132},{"score":499,"category":135},{"score":136,"category":138},[156,152,148],"Website: Roadbook. Page: Homepage. Page type: Home \u002F Landing Page. Page title: ROADBOOK: city guides, travel, photography, opinion. Page description: ROADBOOK is a travel platform showcasing inspirational city guides, interviews, photography and features, with leading expert analysis.. Page content: Menu Skip to content - City Guides - Travel - Opinion - People - Photography - Hotels - About Us - Store - Subscribe - Search - Instagram - LinkedIn - Pinterest [ The dude ranch revival – where to experience cowboy culture in the US ](https:\u002F\u002Froadbook.com\u002Ftravel\u002Fcowboy-culture-ranch-experiences\u002F) Words by Kristy Alpert April 30th, 2026 - America ROADBOOK is a digital platform for a new type of global traveller. Explore city guides, interviews with global tastemakers and compelling stories on the future of travel. 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A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Travel & Hospitality industry. The overall color palette features White, Gray, Black. Built using jQuery, PHP, WordPress. AI description: Roadbook is a sophisticated digital travel publication dedicated to the art of exploration. It serves as a curated guide for the discerning traveler, blending high-end photography with deep-dive editorial content that spans city guides, cultural interviews, and expert analysis. The platform moves beyond mere tourism, positioning itself as a cultural authority on how we experience the world. The visual identity is defined by a high-fashion, editorial aesthetic. Utilizing expansive whitespace, a refined serif typeface, and a muted, sophisticated color palette, the design mirrors the layout of a premium print magazine. The use of large-scale, evocative imagery paired with bold, typographic hierarchy creates a sense of luxury and intentionality, appealing to an audience of culturally curious aesthetes and global nomads.",{"id":775,"website_id":776,"page_id":775,"name":777,"slug":778,"url":779,"website_name":777,"website_slug":778,"website_url":780,"result_url":779,"fetched_at":781,"score":232,"score_boost":381,"ai_score":634,"freshness_score":189,"scored_at":782,"page_name":40,"page_url":779,"page_title":783,"page_description":784,"page_content":785,"page_sort":381,"is_home":386,"is_home_rank":387,"page_type_id":388,"page_type_name":46,"cover":786,"cover_mobile":789,"cover_sequence":791,"translations":867,"industry":870,"styles":871,"credits":872,"font_families":873,"technologies":875,"pagespeed":876,"pagespeed_mobile":881,"buckets":887,"search_payload":888},"2920ec56-59e1-42ae-b671-869af989b2f8","def5063b-060d-49b8-a5e5-6f830fd1021b","Mikael Staer Nathan","mikaelstaer","https:\u002F\u002Fmikaelstaer.com\u002F","https:\u002F\u002Fmikaelstaer.com","2026-05-05T15:50:40.000Z","2026-05-23T19:23:31.000Z","mikael staer nathan ・ design","Mikael Staer Nathan is a designer from Toronto, Canada, whose work focuses on digital product design, ui\u002Fux, interaction design, web development and graphic design.","[# Akira —Canadian Telemedicine Service Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. iOS \u002F Android apps \u002F Desktop web app \u002F Website design & build \u002F Branding & Identity \u002F Print & Digital Materials Founding Designer 2016—2018](#akira) Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. - · IOS, Android Apps - · Desktop web app - · Website design & build - · Branding - · Illustration - · Print & Digital marketing materials - · Role: Founding Designer - · 2016—2018 - · Acquired by Telus Akira ⤴ ✕ Close Project Better Onboarding = More Patients Problem Paying subscriber numbers sucked! App downloads and account creation looked good though, and existing patients loved the service – we just needed to do a better job of proving our value to new users. Solved - Overhauled the onboarding flow - Reworked the home screen - Removed barriers for users Outcomes & Accomplishments Engagement++ Lowered time to respond, fewer abandoned chats, more questions\u002Fdeeper conversations. Growth New company role created (Intake Coordinator) and went from 1 to 2 doctors on-call\u002Fday, hours extended from 5pm to 11pm. 5x Conversation rate through the roof. Pretty much saved the company. ↳ What we started with\\ - 6-part questionnaire form - When finally done with that, users were met with an overloaded homescreen - Still had to talk to a doctor to actually pay for a plan and validate ID - And then finally, after all that, they could receive care. \\ I did not design this. It was the result of a pre-seed “MVP” design-everything-at-once sprint. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Screenshots of the old onboarding flow and home screen. ↘ Lots to improve: Lack of hierarchy, faint typography, form-ception... Compilation of various process sketches. ↘ I do a lot of preliminary work on paper ↳ A Path Forward: Home Experiments; A\u002FB Testing Compilation of various process sketches. Two ideas (A) Give them all the information (B) Get rid of the forms, let them experience the real thing The two versions created. (A) Provided access to all kinds of details. But with so many buttons available and the high-commitment-required \"Start Consult\" button, most people were unable to move forward. (B) Put users straight into a chat with a doctor, no forms, no waiting. It was a landslide victory with immediate success. Thank you version B! - Android app was already hybrid web view, so I proposed testing variations without the need for complex dev work - Aimed to address most common user questions and concerns - Ran A\u002FB test for one month - Tracked all interactions so we could make an informed decision We realized immediately that variant (B) would lead to a much more manual process for the doctors, requiring them to collect patient details one question at a time. But, it allowed them to establish rapport, and people felt they were receiving care right away. The result was an instant and sustained spike in paying users. But it needed some finessing... With a clear winner in hand, I massaged the concept further, using feedback from medical staff and users. Some of the sketches from refining the designs. Questions that users still had at this point included: Am I speaking to a bot? I have to pay? Is this secure? New Flow, New Role The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP - With so much new traffic, medical staff were overwhelmed! - I looked to real life process in a medical office, and so, the Intake Coordinator role at Akira was born. - IC responisiblities: triage – vet, verify and onboard new patients. - Much more human and natural ✓ - New Home screen + service list now made more sense once onboarded The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP The initial message sent by the Intake Coordinator: Hi Mikael! I’m here to help you get signed up with a membership plan and ready to use Akira. I’ll answer your questions and gather a quick health history. First, what are you looking for help with today? People don’t read—or do they? We found people actually read this first message; probably because of the less formal text message format. Interestingly, this chat-based onboarding took much longer to complete than the form-based one, but people responded well to the bespoke feel. ↳ Other Improvements Made Along with a much improved onboarding, I updated other parts of the app including various chat elements, secondary screens and copy. Chat Cards: Sometimes actions need separate flows or screens, like capturing credit card details. I designed buttons\u002Fcards that would be inserted into the chat and activated by the user. Two buttons: Start a Chat vs. Start a Consult So much discussion on this one. Eventually, “Start a Consult” won. I always favour calling things what they are, especially when there is an existing, strong mental model around them. KISS ftw. I made an effort to incorporate the brand voice as much as possible throughout the app, making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. I made an effort to incorporate the brand voice as much as possible throughout the app... ...making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. [# Group Eleven —Websites & Creative Services for Athletes A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. Responsive Web App \u002F Website \u002F Branding & Identity \u002F Apparel Founder, Designer, Developer 2019—](#groupeleven) A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. - · Responsive Web App - · Website design & build - · Branding & Identity - · Apparel - · Founder\u002FDesigner\u002FDeveloper - · 2019— - · www.groupeleven.co Group Eleven ⤴ ✕ Close View: www.groupeleven.co Project Websites faster & easier than your 5k pb Problem Crafting a professional online image is difficult, websites are complicated and time-sucking endeavours. Athletes prioritize training first and things like websites last – they don’t have the time, energy or knowhow, and have been burned by tech in the past. Even world champions and Olympic medalists have sub par online destinations. Solved - Extremely quick, simple setup & updating - Clean, professional look on all devices - No designing or coding required Skiier doing a crazy aerial trick: Your last blog post is from September. 2016 Mountain biker on a wall ramp: Awesome photo...but that's not your sponsor anymore. Tennis player ready to receive the ball: Your super simple, couple of clicks, drag and drop, stylishly bold, single page website. Outcomes & Accomplishments MVP Went from initial idea to first paying user in six weeks. Success Users include Olympians, world record holders, top ten finishers at world champs and Pan Am Games (as well as amateurs). $$$ Profitable (small numbers but in the green!) ↳ Responsive Web App Preview of the editing experience, showing my own G11 page. - Fixed layouts with content hotspots keeps things simple and focused: fewer decisions to make means less headache. - WYSIWYG: No abstractions, edits are made directly on the page itself. - Customizing fonts, colours and other settings is very straightforward. ↑ Not placeholder! When not pushing pixels, I am swimming, biking and running in the pro ranks of middle-distance triathlon. - Career Highlights - 2019 - 2018 - Olympic Games London 2012 1 - Olympic Games Rio 2016 2 - Olympic Games Beijing 2008 6 - Olympic Games Athens 2004 19 - World Series Championship 2010 2 - European Championship Baku 2015 1 - World Championship (U23) 2005 3 - World Championship (U23) 2003 3 - World Series Montreal 5 Olympic Distance - World Series Hamburg 8 Sprint Distance - World Series Hamburg DNF Mixed Relay - Grand Final, Lausanne 10 Olympic Distance - World Cup Tongyeong 5 Sprint Distance - World Cup Miyazaki 4 Olympic Distance - World Series Montreal 5 Olympic Distance - World Cup Lausanne 1 Olympic Distance - European Championship, Glasgow 2 Mixed Relay - European Championship, Glasgow 1 Olympic Distance - World Series Hamburg 8 Mixed Relay - World Series Hamburg 4 Sprint Distance - National Championship 1 Sprint distance ↘Highlight: the results table. Creating something like this on other platforms is nearly impossible. Flexible formatting and works for any sport. - G11 pages are focused on the essentials: · Results · Social Links · Sponsor Logos (that are linked) · Images + Text - Page layouts are purposely designed to be content-light, functioning more like an athletic C.V. - And provide just the right amount of info & personality. ↳ Brand & Identity I wanted Group Eleven to look energized and bold, and feel inspired. Logo BT Brik Xl By Burntype Colours Deep Sport #081D19 R8, G29, B25 Flare #FF2E00 R255, G46, B0 Electricity #9FFF03 R159, G255, B3 Typography Example of large hero headings. Acumin Pro By Robert Slimbach Example of other heading styles and body copy. Promo Imagery ↳ Behind the Scenes Some thoughts, musings and process behind developing the project. Compilation of process sketches. The Idea I wanted to use Group Eleven as an exercise in product development – putting to use the lessons I have learned throughout my career. I also wanted to challenge myself to create something that people (and a particularly stingy audience) would be willing to be pay for. Validation Having a great idea and ability to build is one thing, but does anyone actually want it? What I posted to Instagram: Group Eleven in big text, subheading 'Websites for Athletes, Soon' and a prompt, 'DM for beta'. Background was a photo of myself on the bike racing a triathlon. I promised myself I wouldn't build anything unless I had strong signals from my target demographic. I have nearly 800 followers on Instagram, most of them athletes. I posted a single image to my stories with a prompt—DM for Beta—and required a minimum 10% conversion within the first 12 hours in order to procee …",{"id":787,"height":13,"width":12,"blurhash":788},"5408f221-a493-486b-b7f8-d02317fe5cbc","radial-gradient(at 0 0,#18003a,#00000000 50%),radial-gradient(at 33% 0,#00003e,#00000000 50%),radial-gradient(at 67% 0,#000056,#00000000 50%),radial-gradient(at 100% 0,#00001c,#00000000 50%),radial-gradient(at 0 50%,#868dba,#00000000 50%),radial-gradient(at 33% 50%,#8790bf,#00000000 50%),radial-gradient(at 67% 50%,#8192c1,#00000000 50%),radial-gradient(at 100% 50%,#556692,#00000000 50%),radial-gradient(at 0 100%,#98a5ca,#00000000 50%),radial-gradient(at 33% 100%,#97a2c5,#00000000 50%),radial-gradient(at 67% 100%,#94aacf,#00000000 50%),radial-gradient(at 100% 100%,#6c88a4,#00000000 50%)",{"id":790,"height":15,"width":14,"blurhash":394},"a49c8684-d02f-4be0-88f8-2766f9323b77",[792,795,798,801,804,807,810,813,816,819,822,825,828,831,834,837,840,843,846,849,852,855,858,861,864],{"directus_files_id":793},{"id":794},"3fd9c031-88e6-4b73-8beb-980168ff963d",{"directus_files_id":796},{"id":797},"1fcdead3-fb59-45da-8522-77b5727a68a9",{"directus_files_id":799},{"id":800},"4eb66163-9aef-43fa-89c0-15fabfcb8ba6",{"directus_files_id":802},{"id":803},"8138ec97-3598-436b-99e4-f3717b971e41",{"directus_files_id":805},{"id":806},"7579d32e-cad1-4670-b7e5-746856f28e32",{"directus_files_id":808},{"id":809},"ee7df519-e481-49ea-bfa3-7e051b2ffefb",{"directus_files_id":811},{"id":812},"ac5797f3-429c-4359-8ed1-c7117ee23279",{"directus_files_id":814},{"id":815},"f0d23875-7d16-4735-b656-9bb26920c3fa",{"directus_files_id":817},{"id":818},"b57a96b1-b28d-46bd-a61a-539254a1e097",{"directus_files_id":820},{"id":821},"2caae823-7972-46b0-b4dd-0bcb65a59648",{"directus_files_id":823},{"id":824},"b1425ae6-34a3-48d5-9de1-27292aab429a",{"directus_files_id":826},{"id":827},"f410aaef-f2b0-4713-831c-fe7b9a24c0d6",{"directus_files_id":829},{"id":830},"01d0f359-0ca7-4c8a-9e59-7a8e27e8d4c3",{"directus_files_id":832},{"id":833},"13742bff-2864-4e74-bae0-332451c5f153",{"directus_files_id":835},{"id":836},"e4921bb6-7226-47fc-ad3d-bea205570cd7",{"directus_files_id":838},{"id":839},"c877fb59-2906-4228-9228-ca3fed3c058b",{"directus_files_id":841},{"id":842},"2e368b19-e395-4915-b7e7-ae516504ce93",{"directus_files_id":844},{"id":845},"23323525-66b3-4992-9cc1-ea8fff513c6d",{"directus_files_id":847},{"id":848},"63458d52-bc42-49d3-a398-4280ba108279",{"directus_files_id":850},{"id":851},"5bef9c6c-5812-4a26-80dd-d46ad6cef314",{"directus_files_id":853},{"id":854},"988bcac4-ad7b-4ca3-9a63-00030ccd5745",{"directus_files_id":856},{"id":857},"a73f04b3-da49-4b1b-88f4-aa0290371ef5",{"directus_files_id":859},{"id":860},"a4fab153-9605-4f21-a4ea-80c27de690fa",{"directus_files_id":862},{"id":863},"c3844cfe-9e30-4d96-899f-ad397d9aec18",{"directus_files_id":865},{"id":866},"2b4828bf-d422-456a-8ea0-e0a84facaace",[868],{"languages_code":488,"description":869},"Mikael Staer Nathan’s portfolio is a masterclass in contemporary digital minimalism, serving as a sophisticated showcase for high-end product design and web development. The site utilizes a cinematic, full-bleed layout that prioritizes large-scale typography and evocative imagery, creating an immersive experience that feels more like a digital editorial than a traditional resume. The use of soft gradients, grainy textures, and generous negative space establishes a calm yet authoritative visual tone.\n\nTargeting premium tech clients and design-forward brands, the identity is defined by its refined Swiss-inspired typography and a muted, sophisticated color palette. The interface is stripped of unnecessary clutter, relying on elegant motion and a structured grid to guide the viewer through a curated selection of impactful work. It is a highly intentional design that communicates precision, technical expertise, and a deep understanding of modern aesthetic trends.","Agency & Studio",[30,276,34],[],[874,336],"Acumin",[298],[877,878,879,880],{"score":243,"category":129},{"score":518,"category":132},{"score":499,"category":135},{"score":143,"category":138},[882,884,885,886],{"score":883,"category":129},70,{"score":518,"category":132},{"score":499,"category":135},{"score":143,"category":138},[152,148,156],"Website: Mikael Staer Nathan. Page: Homepage. Page type: Home \u002F Landing Page. Page title: mikael staer nathan ・ design. Page description: Mikael Staer Nathan is a designer from Toronto, Canada, whose work focuses on digital product design, ui\u002Fux, interaction design, web development and graphic design.. Page content: [# Akira —Canadian Telemedicine Service Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. iOS \u002F Android apps \u002F Desktop web app \u002F Website design & build \u002F Branding & Identity \u002F Print & Digital Materials Founding Designer 2016—2018](#akira) Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. - · IOS, Android Apps - · Desktop web app - · Website design & build - · Branding - · Illustration - · Print & Digital marketing materials - · Role: Founding Designer - · 2016—2018 - · Acquired by Telus Akira ⤴ ✕ Close Project Better Onboarding = More Patients Problem Paying subscriber numbers sucked! App downloads and account creation looked good though, and existing patients loved the service – we just needed to do a better job of proving our value to new users. Solved - Overhauled the onboarding flow - Reworked the home screen - Removed barriers for users Outcomes & Accomplishments Engagement++ Lowered time to respond, fewer abandoned chats, more questions\u002Fdeeper conversations. Growth New company role created (Intake Coordinator) and went from 1 to 2 doctors on-call\u002Fday, hours extended from 5pm to 11pm. 5x Conversation rate through the roof. Pretty much saved the company. ↳ What we started with\\ - 6-part questionnaire form - When finally done with that, users were met with an overloaded homescreen - Still had to talk to a doctor to actually pay for a plan and validate ID - And then finally, after all that, they could receive care. \\ I did not design this. It was the result of a pre-seed “MVP” design-everything-at-once sprint. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Screenshots of the old onboarding flow and home screen. ↘ Lots to improve: Lack of hierarchy, faint typography, form-ception... Compilation of various process sketches. ↘ I do a lot of preliminary work on paper ↳ A Path Forward: Home Experiments; A\u002FB Testing Compilation of various process sketches. Two ideas (A) Give them all the information (B) Get rid of the forms, let them experience the real thing The two versions created. (A) Provided access to all kinds of details. But with so many buttons available and the high-commitment-required \"Start Consult\" button, most people were unable to move forward. (B) Put users straight into a chat with a doctor, no forms, no waiting. It was a landslide victory with immediate success. Thank you version B! - Android app was already hybrid web view, so I proposed testing variations without the need for complex dev work - Aimed to address most common user questions and concerns - Ran A\u002FB test for one month - Tracked all interactions so we could make an informed decision We realized immediately that variant (B) would lead to a much more manual process for the doctors, requiring them to collect patient details one question at a time. But, it allowed them to establish rapport, and people felt they were receiving care right away. The result was an instant and sustained spike in paying users. But it needed some finessing... With a clear winner in hand, I massaged the concept further, using feedback from medical staff and users. Some of the sketches from refining the designs. Questions that users still had at this point included: Am I speaking to a bot? I have to pay? Is this secure? New Flow, New Role The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP - With so much new traffic, medical staff were overwhelmed! - I looked to real life process in a medical office, and so, the Intake Coordinator role at Akira was born. - IC responisiblities: triage – vet, verify and onboard new patients. - Much more human and natural ✓ - New Home screen + service list now made more sense once onboarded The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP The initial message sent by the Intake Coordinator: Hi Mikael! I’m here to help you get signed up with a membership plan and ready to use Akira. I’ll answer your questions and gather a quick health history. First, what are you looking for help with today? People don’t read—or do they? We found people actually read this first message; probably because of the less formal text message format. Interestingly, this chat-based onboarding took much longer to complete than the form-based one, but people responded well to the bespoke feel. ↳ Other Improvements Made Along with a much improved onboarding, I updated other parts of the app including various chat elements, secondary screens and copy. Chat Cards: Sometimes actions need separate flows or screens, like capturing credit card details. I designed buttons\u002Fcards that would be inserted into the chat and activated by the user. Two buttons: Start a Chat vs. Start a Consult So much discussion on this one. Eventually, “Start a Consult” won. I always favour calling things what they are, especially when there is an existing, strong mental model around them. KISS ftw. I made an effort to incorporate the brand voice as much as possible throughout the app, making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. I made an effort to incorporate the brand voice as much as possible throughout the app... ...making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. [# Group Eleven —Websites & Creative Services for Athletes A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. Responsive Web App \u002F Website \u002F Branding & Identity \u002F Apparel Founder, Designer, Developer 2019—](#groupeleven) A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. - · Responsive Web App - · Website design & build - · Branding & Identity - · Apparel - · Founder\u002FDesigner\u002FDeveloper - · 2019— - · www.groupeleven.co Group Eleven ⤴ ✕ Close View: www.groupeleven.co Project Websites faster & easier than your 5k pb Problem Crafting a professional online image is difficult, websites are complicated and time-sucking endeavours. Athletes prioritize training first and things like websites last – they don’t have the time, energy or knowhow, and have been burned by tech in the past. Even world champions and Olympic medalists have sub par online destinations. Solved - Extremely quick, simple setup & updating - Clean, professional look on all devices - No designing or coding required Skiier doing a crazy aerial trick: Your last blog post is from September. 2016 Mountain biker on a wall ramp: Awesome photo...but that's not your sponsor anymore. Tennis player ready to receive the ball: Your super simple, couple of clicks, drag and drop, stylishly bold, single page website. Outcomes & Accomplishments MVP Went from initial idea to first paying user in six weeks. Success Users include Olympians, world record holders, top ten finishers at world champs and Pan Am Games (as well as amateurs). $$$ Profitable (small numbers but in the green!) ↳ Responsive Web App Preview of the editing experience, showing my own G11 page. - Fixed layouts with content hotspots keeps things simple and focused: fewer decisions to make means less headache. - WYSIWYG: No abstractions, edits are made directly on the page itself. - Customizing fonts, colours and other settings is very straightforward. ↑ Not placeholder! When not pushing pixels, I am swimming, biking and running in the pro ranks of middle-distance triathlon. - Career Highlights - 2019 - 2018 - Olympic Games London 2012 1 - Olympic Games Rio 2016 2 - Olympic Games Beijing 2008 6 - Olympic Games Athens 2004 19 - World Series Championship 2010 2 - European Championship Baku 2015 1 - World Championship (U23) 2005 3 - World Championship (U23) 2003 3 - World Series Montreal 5 Olympic Distance - World Series Hamburg 8 Sprint Distance - World Series Hamburg DNF Mixed Relay - Grand Final, Lausanne 10 Olympic Distance - World Cup Tongyeong 5 Sprint Distance - World Cup Miyazaki 4 Olympic Distance - World Series Montreal 5 Olympic Distance - World Cup Lausanne 1 Olympic Distance - European Championship, Glasgow 2 Mixed Relay - European Championship, Glasgow 1 Olympic Distance - World Series Hamburg 8 Mixed Relay - World Series Hamburg 4 Sprint Distance - National Championship 1 Sprint distance ↘Highlight: the results table. Creating something like this on other platforms is nearly impossible. Flexible formatting and works for any sport. - G11 pages are focused on the essentials: · Results · Social Links · Sponsor Logos (that are linked) · Images + Text - Page layouts are purposely designed to be content-light, functioning more like an athletic C.V. - And provide just the right amount of info & personality. ↳ Brand & Identity I wanted Group Eleven to look energized and bold, and feel inspired. Logo BT Brik Xl By Burntype Colours Deep Sport #081D19 R8, G29, B25 Flare #FF2E00 R255, G46, B0 Electricity #9FFF03 R159, G255, B3 Typography Example of large hero headings. Acumin Pro By Robert Slimbach Example of other heading styles and body copy. Promo Imagery ↳ Behind the Scenes Some thoughts, musings and process behind developing the project. Compilation of process sketches. The Idea I wanted to use Group Eleven as an exercise in product development – putting to use the lessons I have learned throughout my career. I also wanted to challenge myself to create something that people (and a particularly stingy audience) would be willing to be pay for. Validation Having a great idea and ability to build is one thing, but does anyone actually want it? What I posted to Instagram: Group Eleven in big text, subheading 'Websites for Athletes, Soon' and a prompt, 'DM for beta'. Background was a photo of myself on the bike racing a triathlon. I promised myself I wouldn't build anything unless I had strong signals from my target demographic. I have nearly 800 followers on Instagram, most of them athletes. I posted a single image to my stories with a prompt—DM for Beta—and required a minimum 10% conversion within the first 12 hours in order to procee …. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features Gray, Black, White. The typography features Acumin (Sans Serif), IBM Plex Mono (Sans Serif). Built using Typekit. AI description: Mikael Staer Nathan’s portfolio is a masterclass in contemporary digital minimalism, serving as a sophisticated showcase for high-end product design and web development. The site utilizes a cinematic, full-bleed layout that prioritizes large-scale typography and evocative imagery, creating an immersive experience that feels more like a digital editorial than a traditional resume. The use of soft gradients, grainy textures, and generous negative space establishes a calm yet authoritative visual tone. Targeting premium tech clients and design-forward brands, the identity is defined by its refined Swiss-inspired typography and a muted, sophisticated color palette. The interface is stripped of unnecessary clutter, relying on elegant motion and a structured grid to guide the viewer through a curated selection of impactful work. It is a highly intentional design that communicates precision, technical expertise, and a deep understanding of modern aesthetic trends."]