[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"website-detail-hyperfocus":3,"facets-{\"includeAuthors\":\"false\"}":246,"facets-baseline-false":405,"similar-websites-hyperfocus":434},{"id":4,"name":5,"slug":6,"url":7,"dateUpdated":8,"fetchedAt":9,"coverId":10,"coverMobileId":11,"coverWidth":12,"coverHeight":13,"coverMobileWidth":14,"coverMobileHeight":15,"descriptionEn":16,"seoMeta":17,"industry":20,"styles":24,"credits":37,"pages":38,"typefaces":99,"technologiesByCategory":124,"pagespeedDesktop":193,"pagespeedMobile":206,"performanceDesktop":196,"performanceMobile":208,"colorBuckets":214,"colorPalette":227},"fba939e0-b944-4461-b6ed-e67ab3260e40","Hyperfocus","hyperfocus","https:\u002F\u002Fhyperfocus.cc","2026-05-23T19:20:24.000Z","2026-05-03T21:04:25.000Z","c9f1ba71-e48f-4df1-ac45-ff42258e6233","b7ba9faa-b5d9-4a3d-a41f-d27c39e69513",1440,900,780,1688,"Hyperfocus is a high-caliber international design studio operating at the sophisticated intersection of brand identity and digital product design. 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Experiences Embedded in Culture","About Work Journal Contact Shop Bag Menu [ Postcard Brand IdentityPostcard Brand Identity ](https:\u002F\u002Fsuperfantastic.design\u002Fwork\u002Fpostcard-brand-identity) Friday, May 1Friday, May 1 20262026 Brand Design & ExperientialBrand Design & Experiential Design Experiences Embedded in Culture Design Experiences Embedded in Culture ABOUT We’re a creative and experiential design studio, holistically taking your project from farfetched and hypothetical to real and inspired. Services Brand Identity & Design Systems Experiential Marketing Community Building Creative & Art Direction Event Production Print Design Digital Design IMAGE BY DAVID PIKE Have you noticed the absolutely staggering amount of things demanding your attention? What does it mean to stand out in our current landscape? We’ve spent long hours over many years devoted to building brand identities, design systems and experiences that are authentic and lasting. And most importantly, they resonate. We aren’t satisfied to just tick boxes. Whether self-initiated, or client partnerships, all our projects are passion projects. Our approach is artistic, collaborative, and above all, human. We’re here to do our best and make something that inspires us. In fact, we don’t know how to do any different. We believe integrity is the ultimate differentiator. sf-portrait-mnb-new2 Mark Neil Balson Mark is a Creative Director and Designer with over 15 years of experience working across identity, branding, print and digital design. Known for his thoughtfully daring approach, keen eye for detail and love of typography. He has worked with some of the best studios in the world including senior roles with Atlas in Spain and Underline in Toronto. He has been awarded numerous D&AD Pencils, among other major awards and in his last two roles he helped lead teams to win ADCC’s Design Studio \u002F Agency of the Year awards. @markneilbalson Read our interview with The Brand Identity sf-portrait-djo-new Daniel Josef Okorn Daniel is a Marketing Strategist with a proven track record building integrated campaigns, lifestyle brands and immersive experiences. Always one to follow his heart and instincts, he has spent the last 10+ years working for some of Canada’s most iconic design-focused brands including Tokyo Smoke, Shorefast Foundation\u002FFogo Island Inn and Drake Hotel Properties. 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Page content: About Work Journal Contact Shop Bag Menu [ Postcard Brand IdentityPostcard Brand Identity ](https:\u002F\u002Fsuperfantastic.design\u002Fwork\u002Fpostcard-brand-identity) Friday, May 1Friday, May 1 20262026 Brand Design & ExperientialBrand Design & Experiential Design Experiences Embedded in Culture Design Experiences Embedded in Culture ABOUT We’re a creative and experiential design studio, holistically taking your project from farfetched and hypothetical to real and inspired. Services Brand Identity & Design Systems Experiential Marketing Community Building Creative & Art Direction Event Production Print Design Digital Design IMAGE BY DAVID PIKE Have you noticed the absolutely staggering amount of things demanding your attention? What does it mean to stand out in our current landscape? We’ve spent long hours over many years devoted to building brand identities, design systems and experiences that are authentic and lasting. And most importantly, they resonate. We aren’t satisfied to just tick boxes. Whether self-initiated, or client partnerships, all our projects are passion projects. Our approach is artistic, collaborative, and above all, human. We’re here to do our best and make something that inspires us. In fact, we don’t know how to do any different. We believe integrity is the ultimate differentiator. sf-portrait-mnb-new2 Mark Neil Balson Mark is a Creative Director and Designer with over 15 years of experience working across identity, branding, print and digital design. Known for his thoughtfully daring approach, keen eye for detail and love of typography. He has worked with some of the best studios in the world including senior roles with Atlas in Spain and Underline in Toronto. He has been awarded numerous D&AD Pencils, among other major awards and in his last two roles he helped lead teams to win ADCC’s Design Studio \u002F Agency of the Year awards. @markneilbalson Read our interview with The Brand Identity sf-portrait-djo-new Daniel Josef Okorn Daniel is a Marketing Strategist with a proven track record building integrated campaigns, lifestyle brands and immersive experiences. Always one to follow his heart and instincts, he has spent the last 10+ years working for some of Canada’s most iconic design-focused brands including Tokyo Smoke, Shorefast Foundation\u002FFogo Island Inn and Drake Hotel Properties. He has extensive experience with integrated campaign development, social, content and influencer marketing and experiential strategy, production and execution. @danieljosef info@superfantastic.design Sign up for our newsletter Friday, May 1 2026 Current Studio Time 5:47 AM Eastern Daylight Time. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Superfantastic, developed by Executive. The overall color palette features White, Black, Gray. The typography features Univers (Sans Serif). Built using jQuery, PHP, Shopify Buy Button, WordPress. AI description: Superfantastic is a high-concept creative and experiential design studio that positions itself at the intersection of brand identity and cultural relevance. The agency offers a holistic suite of services ranging from brand systems and digital design to experiential marketing and event production, aiming to transform hypothetical concepts into tangible, resonant realities. The visual identity is unapologetically bold, utilizing a sophisticated high-contrast aesthetic that leans heavily on massive, impactful typography and a restrained, monochromatic palette. 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Since 2015, we’ve worked alongside ambitious brands to turn great ideas into measurable outcomes—building and optimizing 200+ Shopify stores in the process. Let's Talk Stumptown Coffee Fishwife Branch Basics Pair Eyewear Little Sleepies Vega Omsom MM LaFleur Heraclea Diaspora DSS Games ByHeart Chunks Cheeky Bonsai Guava Family Kulfi Beauty Bathing Culture since 2025 Stumptown Web Design Agency Stumptown Coffee UX Design eCommerce Strategy drink! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2021 Fishwife Web Design and Development Agency Fishwife UX Design Theme Development Subscriptions CRO look! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2020 Branch Basics Shopify Agency Branch Basics Theme Development UX Design reCharge Subscriptions Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2025 Man wearing glasses and a brown jacket with a neutral background Pair Eyewear Theme Development UX Design eCommerce Strategy Headless Migration see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2022 Little Sleepies Theme Development UX Design Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2025 Vega Theme Development UX Design CRO Strategy get it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2023-2024 Omsom Theme Development UX Design Product Launch Strategy See it! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2023 MM LaFleur UX Design Theme Development Commerce Strategy CMS Management Shop FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2025 Heraclea Theme Development Design Brand Strategy Commerce Strategy See it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2019-2021 Diaspora UX Design Theme Development Spice it up! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2024-2025 DSS Games UX Design Design Strategy play FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2023 ByHeart Theme Development UX Design Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2023 Chunks Theme Development UX Design see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2023 Cheeky Bonsai UX Design Theme Development peek! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2018 Guava Family UX Design Theme Development Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2021-2024 Kulfi Beauty Theme Development UX Design see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. Bathing Culture Theme Development UX Design reCharge Subscriptions see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. ABOUT US We’re a team of sharp thinkers, bold creatives, and hands-on developers guided by a distinctive aesthetic sensibility and a deep understanding of what moves the needle for modern DTC brands. From scaling sustainable growth to crafting unforgettable commerce experiences, we’re here to help you build what’s next. Let's Talk Teams hire us for Strategy CRO Design & Creative Technology & Engineering Brand Strategy Defines what the brand stands for, who it’s built for, and how it wins—clearly and consistently. Defines what the brand stands for, who it’s built for, and how it wins—clearly and consistently. Product Positioning Sharpens the product narrative so value is instantly understood, differentiated, and compelling. Sharpens the product narrative so value is instantly understood, differentiated, and compelling. Analytics & Strategic Insights Transforms complex data into focused insights that drive confident, high-impact decisions. Transforms complex data into focused insights that drive confident, high-impact decisions. Competitive Audits Uncovers market gaps, threats, and opportunities by dissecting competitors through a strategic lens. Uncovers market gaps, threats, and opportunities by dissecting competitors through a strategic lens. Revenue Growth Modeling Maps how strategic, product, and experience changes translate into measurable revenue upside. Maps how strategic, product, and experience changes translate into measurable revenue upside. Roadmapping and Value Prioritization Aligns initiatives by impact and effort, creating a clear path from strategy to execution. Aligns initiatives by impact and effort, creating a clear path from strategy to execution. CRO Strategy & Planning Defines a structured optimization roadmap aligned to business goals, data, and user behavior. Defines a structured optimization roadmap aligned to business goals, data, and user behavior. User Research & Behavioral Analysis Analyzes how users actually interact with experiences to uncover friction, intent, and opportunity. Analyzes how users actually interact with experiences to uncover friction, intent, and opportunity. A\u002FB & Multivariate Testing Validates changes through controlled experimentation to drive measurable performance gains. Validates changes through controlled experimentation to drive measurable performance gains. Conversion Funnel Analysis Identifies drop-offs and inefficiencies across the funnel to unlock incremental growth. Identifies drop-offs and inefficiencies across the funnel to unlock incremental growth. Landing Page Optimization Optimizes page structure, messaging, and layout to improve relevance and conversion. Optimizes page structure, messaging, and layout to improve relevance and conversion. CRO Reporting & Insights Translates test results into actionable insights that inform future decisions. Translates test results into actionable insights that inform future decisions. User Interface Design Intuitive, conversion-focused interfaces that balance usability, clarity, and brand expression. 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Page content: We're the eCommerce team behind your favorite brands PERFORMANCE DOESN'T MEAN _BORING_ - https:\u002F\u002Featfishwife.com Fishwife - https:\u002F\u002Fdrinkhappyviking.com\u002F Happy Viking - https:\u002F\u002Fwww.guavafamily.com\u002F Guava Family - https:\u002F\u002Fpaireyewear.com\u002F Pair Eyewear - https:\u002F\u002Fbranchbasics.com\u002F Branch Basics - https:\u002F\u002Fheraclea.co\u002F Heraclea - https:\u002F\u002Flittlesleepies.com\u002F Little Sleepies - https:\u002F\u002Fmmlafleur.com\u002F MM LaFleur - https:\u002F\u002Fwww.stumptowncoffee.com\u002F Stumptown - https:\u002F\u002Fshop.centr.com\u002F Centr - https:\u002F\u002Feastfork.com East Fork GET TO KNOW US We’re a proactive partner driving growth across the modern commerce ecosystem. Since 2015, we’ve worked alongside ambitious brands to turn great ideas into measurable outcomes—building and optimizing 200+ Shopify stores in the process. Let's Talk Stumptown Coffee Fishwife Branch Basics Pair Eyewear Little Sleepies Vega Omsom MM LaFleur Heraclea Diaspora DSS Games ByHeart Chunks Cheeky Bonsai Guava Family Kulfi Beauty Bathing Culture since 2025 Stumptown Web Design Agency Stumptown Coffee UX Design eCommerce Strategy drink! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2021 Fishwife Web Design and Development Agency Fishwife UX Design Theme Development Subscriptions CRO look! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2020 Branch Basics Shopify Agency Branch Basics Theme Development UX Design reCharge Subscriptions Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2025 Man wearing glasses and a brown jacket with a neutral background Pair Eyewear Theme Development UX Design eCommerce Strategy Headless Migration see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2022 Little Sleepies Theme Development UX Design Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2025 Vega Theme Development UX Design CRO Strategy get it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2023-2024 Omsom Theme Development UX Design Product Launch Strategy See it! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2023 MM LaFleur UX Design Theme Development Commerce Strategy CMS Management Shop FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2025 Heraclea Theme Development Design Brand Strategy Commerce Strategy See it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2019-2021 Diaspora UX Design Theme Development Spice it up! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2024-2025 DSS Games UX Design Design Strategy play FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2023 ByHeart Theme Development UX Design Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2023 Chunks Theme Development UX Design see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2023 Cheeky Bonsai UX Design Theme Development peek! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2018 Guava Family UX Design Theme Development Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2021-2024 Kulfi Beauty Theme Development UX Design see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. Bathing Culture Theme Development UX Design reCharge Subscriptions see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. ABOUT US We’re a team of sharp thinkers, bold creatives, and hands-on developers guided by a distinctive aesthetic sensibility and a deep understanding of what moves the needle for modern DTC brands. From scaling sustainable growth to crafting unforgettable commerce experiences, we’re here to help you build what’s next. Let's Talk Teams hire us for Strategy CRO Design & Creative Technology & Engineering Brand Strategy Defines what the brand stands for, who it’s built for, and how it wins—clearly and consistently. Defines what the brand stands for, who it’s built for, and how it wins—clearly and consistently. Product Positioning Sharpens the product narrative so value is instantly understood, differentiated, and compelling. Sharpens the product narrative so value is instantly understood, differentiated, and compelling. Analytics & Strategic Insights Transforms complex data into focused insights that drive confident, high-impact decisions. Transforms complex data into focused insights that drive confident, high-impact decisions. Competitive Audits Uncovers market gaps, threats, and opportunities by dissecting competitors through a strategic lens. Uncovers market gaps, threats, and opportunities by dissecting competitors through a strategic lens. Revenue Growth Modeling Maps how strategic, product, and experience changes translate into measurable revenue upside. Maps how strategic, product, and experience changes translate into measurable revenue upside. Roadmapping and Value Prioritization Aligns initiatives by impact and effort, creating a clear path from strategy to execution. Aligns initiatives by impact and effort, creating a clear path from strategy to execution. CRO Strategy & Planning Defines a structured optimization roadmap aligned to business goals, data, and user behavior. Defines a structured optimization roadmap aligned to business goals, data, and user behavior. User Research & Behavioral Analysis Analyzes how users actually interact with experiences to uncover friction, intent, and opportunity. Analyzes how users actually interact with experiences to uncover friction, intent, and opportunity. A\u002FB & Multivariate Testing Validates changes through controlled experimentation to drive measurable performance gains. Validates changes through controlled experimentation to drive measurable performance gains. Conversion Funnel Analysis Identifies drop-offs and inefficiencies across the funnel to unlock incremental growth. Identifies drop-offs and inefficiencies across the funnel to unlock incremental growth. Landing Page Optimization Optimizes page structure, messaging, and layout to improve relevance and conversion. Optimizes page structure, messaging, and layout to improve relevance and conversion. CRO Reporting & Insights Translates test results into actionable insights that inform future decisions. Translates test results into actionable insights that inform future decisions. User Interface Design Intuitive, conversion-focused interfaces that balance usability, clarity, and brand expression. Intuitive, conversion-focused interfaces that balance usability, clarity, and brand expression. Creative Direction Defines the visual vision across channels to ensure consistency, cohesion, and creative impact. Defines the visual vision across channels to ensure consistency, cohesion, and creative impact. Branding & Identity Builds distinctive brand systems that are recognizable, flexible, and built to last. Builds distinctive brand systems that are recognizable, flexible, and …. A Clean \u002F Minimalist, Monochrome \u002F Grayscale, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features Brown, Black, White, Gray. Built using Shopify, Typekit. AI description: On\u002FSight is a specialized Shopify Plus conversion rate optimization (CRO) agency designed for enterprise eCommerce brands. The agency positions itself as the strategic engine behind major consumer names, focusing on driving revenue, increasing average order value (AOV), and refining user experiences through rigorous testing and data-driven UX optimization. The visual identity is bold, sophisticated, and unapologetically typographic. Utilizing a high-contrast palette of earthy ochre, deep forest greens, and vibrant oranges, the design breaks away from the sterile, blue-toned aesthetics typical of B2B agencies. The heavy use of oversized serif and sans-serif typefaces creates a sense of authority and modern editorial flair, signaling a brand that is as much a creative partner as it is a technical one.",{"id":701,"website_id":702,"page_id":701,"name":703,"slug":704,"url":705,"website_name":703,"website_slug":704,"website_url":706,"result_url":705,"fetched_at":707,"score":257,"score_boost":445,"ai_score":708,"freshness_score":709,"scored_at":710,"page_name":40,"page_url":705,"page_title":711,"page_description":712,"page_content":713,"page_sort":445,"is_home":451,"is_home_rank":452,"page_type_id":453,"page_type_name":47,"cover":714,"cover_mobile":717,"cover_sequence":719,"translations":792,"industry":21,"styles":795,"credits":796,"font_families":798,"technologies":802,"pagespeed":803,"pagespeed_mobile":808,"buckets":813,"search_payload":815},"a125389a-00e4-4f4f-8b05-5342ded83201","f6e5361c-dd87-4582-b01c-f61a3ebfae50","Open Book communications","open-book-communications","https:\u002F\u002Fteamopenbook.com\u002F","https:\u002F\u002Fteamopenbook.com","2026-05-04T07:24:48.000Z",78,74,"2026-05-23T19:22:14.000Z","Open Book Communications","Helping leaders build compelling stories and brands fueled with vision.","Please Upgrade Your Browser. Unfortunately, Internet Explorer is an outdated browser and we do not currently support it. To have the best browsing experience, please upgrade to Microsoft Edge, Google Chrome or Safari. Upgrade [ ](\u002F) About Us Our Approach Our Work The Team Join Our Team Say Hello [ Join Our Team ](\u002Fcareers)[ Say Hello ](\u002Fcontact) say hello hello@teamopenbook.com612.345.7934 [ We believe every idea is an opportunity for connection. ](#possibility) Open Book works at the intersection of strategic consulting and creative making, serving clients nationwide with storytelling that drives change. Play Video Invite people into your story.® Telling stories is the heart of everything we do. Stories that build on what is true, point to what is possible, and invite people toward action. Because if you want to get people to _believe_ in something and go after it, you have to make them feel _part of something_ bigger than themselves. And a story does just that. [ About us ](\u002Fabout) WE MAKE EACH OTHER BETTER We are designers writers makers strategists storytellers get-it-doners a team builders learners we create with these tools Story Strategy Brand Content Digital Messaging Print Writing Design Talking Points Fundraising Pitches Campaigns Presentations we create with these tools OUR PHILOSOPHY We believe the future is full of possibility—and our clients do, too. Every client we partner with is working toward something new and big and important. And in order to turn that vision into reality, they need to build connections—with their audience and partners, within their own team, and between where they are today and where they hope to be tomorrow. ‍ Open Book helps build those connections. This can be done in many ways: through words, a website, video, events, even a single big idea. On their own, individual creative works can delight, inspire, and motivate people. But when they build on each other—connect _to_ each other—it can lead to something far greater: a _story_ people feel invited into. [ Learn about our approach ](\u002Fapproach-old) What we've been building: [ Grace Commons ](\u002Fportfolio\u002Fgrace-commons) [ Veritas Forum ](\u002Fportfolio\u002Fveritas-forum) [ TreeHouse ](\u002Fportfolio\u002Ftreehouse) [ Vivo ](\u002Fportfolio\u002Fvivo) [ Riverbridge ](\u002Fportfolio\u002Friverbridge) [ The New York Project ](\u002Fportfolio\u002Fthe-new-york-project) [ Rise ](\u002Fportfolio\u002Frise) [ Anselm House ](\u002Fportfolio\u002Fanselm-house) [ The Stony Brook School ](\u002Fportfolio\u002Fstony-brook-school) INTERESTED IN LEARNING MORE? [ Let's build together ](\u002Fcontact) Say Hello [hello@teamopenbook.com ](mailto:hello@teamopenbook.com?subject=Hello!)[612.345.7934 ](tel:612-345-7934)‍ [3802 Nicollet Avenue, Suite #204 Minneapolis, MN 55409](https:\u002F\u002Fwww.google.com\u002Fmaps\u002Fplace\u002F3802+Nicollet+Ave+%23204Minneapolis,+Minneapolis,+MN+55409\u002Fdata=!4m2!3m1!1s0x87f627c005ffd351:0xa945a8da082f93d3?sa=X&ved=2ahUKEwjFxun-sZ3mAhWBITQIHaGpB2AQ8gEwAHoECAcQAQ) Join Our Team Say Hello Driven by More Q+A conversations that explore the mindsets and motivations of leaders who are building a better tomorrow. Read Stories © 2025 Open Book Communications. All rights reserved.",{"id":715,"height":13,"width":12,"blurhash":716},"1145e335-259a-42f9-8f94-824bb98b848e","radial-gradient(at 0 0,#ffffff,#00000000 50%),radial-gradient(at 33% 0,#ffffff,#00000000 50%),radial-gradient(at 67% 0,#ffffff,#00000000 50%),radial-gradient(at 100% 0,#ffffff,#00000000 50%),radial-gradient(at 0 50%,#e5e6f2,#00000000 50%),radial-gradient(at 33% 50%,#fefdff,#00000000 50%),radial-gradient(at 67% 50%,#dedee2,#00000000 50%),radial-gradient(at 100% 50%,#c9cad4,#00000000 50%),radial-gradient(at 0 100%,#eae5ed,#00000000 50%),radial-gradient(at 33% 100%,#fbf9fb,#00000000 50%),radial-gradient(at 67% 100%,#d0cbd4,#00000000 50%),radial-gradient(at 100% 100%,#bfb9c5,#00000000 50%)",{"id":718,"height":15,"width":14,"blurhash":53},"f7eab96a-0548-43f0-8e9f-2e9166ad9d49",[720,723,726,729,732,735,738,741,744,747,750,753,756,759,762,765,768,771,774,777,780,783,786,789],{"directus_files_id":721},{"id":722},"c78e9c4c-5c82-4e5e-93f5-6f677676170b",{"directus_files_id":724},{"id":725},"4082129e-2d48-499c-b53d-06e7e932e2f7",{"directus_files_id":727},{"id":728},"428a00a4-ae8b-4b8c-b573-8c4b503a5495",{"directus_files_id":730},{"id":731},"a6eea9b5-da09-4ad2-ae2a-03051929aeef",{"directus_files_id":733},{"id":734},"33a4d520-82ba-4c0a-9f64-25eb548a2d27",{"directus_files_id":736},{"id":737},"17512d8e-0881-44ea-bf2c-248a1c55025f",{"directus_files_id":739},{"id":740},"4fcba306-fe0b-4ba7-97c1-1046fdbd00eb",{"directus_files_id":742},{"id":743},"95a94583-68cb-428c-a5a6-a37cb4eb5322",{"directus_files_id":745},{"id":746},"4b5c6b15-7529-4570-91cb-83efcc787fc2",{"directus_files_id":748},{"id":749},"567ca65d-1309-48df-b91c-d911d9221904",{"directus_files_id":751},{"id":752},"63175422-f5cc-495e-b3d6-dfcf0be5f358",{"directus_files_id":754},{"id":755},"3ee3ec33-9eae-47c6-84d2-a1e5b45b9f0b",{"directus_files_id":757},{"id":758},"8abd6182-1ee8-42ac-84ae-9ed91b611ba8",{"directus_files_id":760},{"id":761},"c783b45e-6294-478f-b7fc-b09aebc29283",{"directus_files_id":763},{"id":764},"aedf6210-f4d9-47a9-b49e-96406fc967b9",{"directus_files_id":766},{"id":767},"b7827f20-45df-471c-bae7-49196c4ba492",{"directus_files_id":769},{"id":770},"ed74df95-d369-48eb-960c-bd8efe8fbc2d",{"directus_files_id":772},{"id":773},"30d5d1be-3d98-4c5f-9111-6badd5a764b8",{"directus_files_id":775},{"id":776},"1c026f18-e3b0-485d-bd2f-29dca6141653",{"directus_files_id":778},{"id":779},"98c42df6-466e-4c27-8d77-6443a4370a5c",{"directus_files_id":781},{"id":782},"e148e86a-5f99-4ee7-ba8d-7de0447692b1",{"directus_files_id":784},{"id":785},"bc503445-2940-4148-acfc-68e1be4e588a",{"directus_files_id":787},{"id":788},"17d9c38d-c779-4d93-873f-285faf3bac53",{"directus_files_id":790},{"id":791},"203cba3a-e367-4d3d-8f3e-669e48914eae",[793],{"languages_code":546,"description":794},"Open Book Communications is a strategic consulting and creative agency dedicated to helping leaders craft compelling narratives and vision-driven brands. 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This aesthetic targets forward-thinking leaders and organizations seeking a brand voice that is both authoritative and human-centric.",[30,26,34],[797],"Open Book",[386,799,800,801],"Canela","Aperçu","Roboto Mono",[],[804,805,806,807],{"score":305,"category":195},{"score":708,"category":198},{"score":307,"category":201},{"score":212,"category":204},[809,810,811,812],{"score":261,"category":195},{"score":695,"category":198},{"score":307,"category":201},{"score":212,"category":204},[216,220,224,814],"red","Website: Open Book communications. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Open Book Communications. Page description: Helping leaders build compelling stories and brands fueled with vision.. Page content: Please Upgrade Your Browser. Unfortunately, Internet Explorer is an outdated browser and we do not currently support it. To have the best browsing experience, please upgrade to Microsoft Edge, Google Chrome or Safari. Upgrade [ ](\u002F) About Us Our Approach Our Work The Team Join Our Team Say Hello [ Join Our Team ](\u002Fcareers)[ Say Hello ](\u002Fcontact) say hello hello@teamopenbook.com612.345.7934 [ We believe every idea is an opportunity for connection. ](#possibility) Open Book works at the intersection of strategic consulting and creative making, serving clients nationwide with storytelling that drives change. Play Video Invite people into your story.® Telling stories is the heart of everything we do. Stories that build on what is true, point to what is possible, and invite people toward action. Because if you want to get people to _believe_ in something and go after it, you have to make them feel _part of something_ bigger than themselves. And a story does just that. [ About us ](\u002Fabout) WE MAKE EACH OTHER BETTER We are designers writers makers strategists storytellers get-it-doners a team builders learners we create with these tools Story Strategy Brand Content Digital Messaging Print Writing Design Talking Points Fundraising Pitches Campaigns Presentations we create with these tools OUR PHILOSOPHY We believe the future is full of possibility—and our clients do, too. Every client we partner with is working toward something new and big and important. And in order to turn that vision into reality, they need to build connections—with their audience and partners, within their own team, and between where they are today and where they hope to be tomorrow. ‍ Open Book helps build those connections. This can be done in many ways: through words, a website, video, events, even a single big idea. On their own, individual creative works can delight, inspire, and motivate people. But when they build on each other—connect _to_ each other—it can lead to something far greater: a _story_ people feel invited into. [ Learn about our approach ](\u002Fapproach-old) What we've been building: [ Grace Commons ](\u002Fportfolio\u002Fgrace-commons) [ Veritas Forum ](\u002Fportfolio\u002Fveritas-forum) [ TreeHouse ](\u002Fportfolio\u002Ftreehouse) [ Vivo ](\u002Fportfolio\u002Fvivo) [ Riverbridge ](\u002Fportfolio\u002Friverbridge) [ The New York Project ](\u002Fportfolio\u002Fthe-new-york-project) [ Rise ](\u002Fportfolio\u002Frise) [ Anselm House ](\u002Fportfolio\u002Fanselm-house) [ The Stony Brook School ](\u002Fportfolio\u002Fstony-brook-school) INTERESTED IN LEARNING MORE? [ Let's build together ](\u002Fcontact) Say Hello [hello@teamopenbook.com ](mailto:hello@teamopenbook.com?subject=Hello!)[612.345.7934 ](tel:612-345-7934)‍ [3802 Nicollet Avenue, Suite #204 Minneapolis, MN 55409](https:\u002F\u002Fwww.google.com\u002Fmaps\u002Fplace\u002F3802+Nicollet+Ave+%23204Minneapolis,+Minneapolis,+MN+55409\u002Fdata=!4m2!3m1!1s0x87f627c005ffd351:0xa945a8da082f93d3?sa=X&ved=2ahUKEwjFxun-sZ3mAhWBITQIHaGpB2AQ8gEwAHoECAcQAQ) Join Our Team Say Hello Driven by More Q+A conversations that explore the mindsets and motivations of leaders who are building a better tomorrow. Read Stories © 2025 Open Book Communications. All rights reserved.. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Open Book. The overall color palette features White, Black, Gray, Red. The typography features Arial (Sans Serif), Canela (Serif, Commercial Type), Aperçu (Sans Serif, Colophon), Roboto Mono (Sans Serif). AI description: Open Book Communications is a strategic consulting and creative agency dedicated to helping leaders craft compelling narratives and vision-driven brands. By operating at the intersection of strategy and creative execution, the agency empowers clients to build meaningful connections through storytelling that drives tangible change. The visual identity is sophisticated yet approachable, utilizing a high-contrast palette of deep navy, crisp white, and warm terracotta. The design employs a modern, editorial layout characterized by expressive serif typography, layered collage-style imagery, and a clean, airy use of whitespace. This aesthetic targets forward-thinking leaders and organizations seeking a brand voice that is both authoritative and human-centric.",{"id":817,"website_id":818,"page_id":817,"name":819,"slug":820,"url":821,"website_name":819,"website_slug":820,"website_url":821,"result_url":821,"fetched_at":822,"score":695,"score_boost":445,"ai_score":823,"freshness_score":709,"scored_at":824,"page_name":40,"page_url":821,"page_title":819,"page_description":825,"page_content":826,"page_sort":445,"is_home":451,"is_home_rank":452,"page_type_id":453,"page_type_name":47,"cover":827,"cover_mobile":830,"cover_sequence":832,"translations":920,"industry":923,"styles":924,"credits":925,"font_families":926,"technologies":928,"pagespeed":933,"pagespeed_mobile":939,"buckets":944,"search_payload":945},"36616150-0785-49dc-a0b0-fa74af7a4bce","e994345b-9045-42a1-aae3-47055c3c8a17","Brand New","underconsideration","https:\u002F\u002Funderconsideration.com\u002Fbrandnew","2026-05-04T15:45:05.000Z",80,"2026-05-23T20:24:25.000Z","Opinions on corporate and brand identity work","Monday May 4, 2026 [ New Logo and Packaging for Maxi Health by M\u002FOTGReviewed Sciencemaxxing before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_packaging_for_maxi_health_by_m_otg.php) 12 Comments (11) [ New Logo and Identity for CloseCo. by Base DesignNoted Always be Closing New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_closeco__by_base_design.php) 3 Comments (5) [ Nice Linked Now That’s What I Call Logos! Now That’s What I Call Logos! ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnow_thats_what_i_call_logos.php) 2 Comments (1) Friday May 1, 2026 [ Friday Likes 573Reviewed From SMLXL, Pivot Brands, and Praktika a b c ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Ffriday_likes_573.php) 8 Comments (4) [ New Logo and Identity for Premier Jumping League by NOT Wieden+KennedyNoted Off the Rails New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_premier_jumping_league_by_not_wiedenkennedy.php) 52 Comments (11) [ Interesting Linked Mutual Connections Mutual Connections ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fmutual_connections.php) 2 Comments (4) [ New Logo for Elavon Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_elavon.php) 0 Comments (6) Thursday April 30, 2026 [ New Identity Campaign for OFFF Festival by UncommonReviewed Going Viral New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_identity_campaign_for_offf_festival_by_uncommon.php) 106 Comments (23) [ New Identity for B3 by Tátil and PlauNoted Bracket to the Future New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_identity_for_b3_by_tatil_and_plau.php) 9 Comments (5) [ Nice Linked Pitching In Pitching In ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fpitching_in.php) 0 Comments (8) [ New Logo for Cal Performances Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_cal_performances.php) 0 Comments (8) [ New Logo and Identity for Onvero by Something Familiar Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_onvero_by_something_familiar.php) 2 Comments (2) Wednesday April 29, 2026 [ New Name, Logo, and Identity for Ford Racing by Interbrand and In-houseReviewed The Ford Awakens before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_name_logo_and_identity_for_ford_racing_by_interbrand.php) 83 Comments (23) [ New Logo and Identity for The Florian by WatsonNoted A Walk(-in Closet) in the Park New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_the_florian_by_watson.php) 77 Comments (5) [ Interesting Linked Love at Flirt Sight Love at Flirt Sight ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Flove_at_flirt_sight.php) 0 Comments (12) [ New Logo and On-air Look for Canal Extremadura by Brand in Action Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_on_air_look_for_canal_extremadura_by_brand_in_action.php) 0 Comments (1) [ New Logo and Identity for TYPE Books by Marissa Korda Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_type_books_by_marissa_korda.php) 6 Comments (2) Tuesday April 28, 2026 [ New Logo and Identity for Palais by Only StudioReviewed When it Reigns, it Pours New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_palais_by_only_studio.php) 194 Comments (20) [ New Name, Logo, and Identity for Padelsmith by ThisawayNoted The Hand that Rocks the Padel New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_name_logo_and_identity_for_padelsmith_by_thisaway.php) 51 Comments (14) [ Quirky Linked Split Personalities Split Personalities ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fsplit_personalities.php) 8 Comments (11) [ New Logo for Pac-12 by Lincoln Design Co. Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_pac_12_by_lincoln_design_co.php) 2 Comments (12) [ New Logo for PDHI by Thompson & Prince Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_pdhi_by_thompson_prince.php) 0 Comments (1) See more What’s the difference? [ Reviewed ](archives\u002Fcategory\u002Feditorial\u002Freviewed)[ Noted ](archives\u002Fcategory\u002Feditorial\u002Fnoted)[ Linked ](archives\u002Fcategory\u002Feditorial\u002Flinked)[ Spotted ](archives\u002Fcategory\u002Feditorial\u002Fspotted) * [ Announced ](archives\u002Fcategory\u002Feditorial\u002Fannounced)[ Revisited ](archives\u002Fcategory\u002Feditorial\u002Frevisited)[ Collected ](collected)[ Everything! ](archives\u002Fcomplete) Why Subscribe? A 2-page PDF with some objective reasons to the value of a Brand New subscription is available for download. ↓ [Why Subscribe to Brand New?Why Subscribe to Brand New? ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Fwhy_subscribe_to_brand_new.pdf) Announced [ An Illustrated Overview of the 2-Day Event IH\u002FIF\u002FIP\u002F2026: Summary, Sights, and Sample Content IH\u002FIF\u002FIP\u002F2026: Summary, Sights, and Sample Content ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fih_if_ip_2026_summary_sights_and_sample_content.php) read more Announced Apr. 8, 2026 Comments (0) [ Short-run goods for the long-run from Brand New. ](https:\u002F\u002Fbrandnewshop.underconsideration.com\u002F) Collected [ UI Elements ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Fcollected\u002Fui_elements) browse Job Board Midweight Designer @ DesignStudio in New York, NY Senior Brand Designer @ Box 8 Creative in New Haven, CT Senior Designer\u002FCreative Lead @ XXIX in New York, NY Senior Designer (Branding) @ SPARK in Tampa, FL Senior Brand Designer @ Objective Brand for a remote position Post a job View all jobs The Follow-up Podcast [ The Follow-up Archives ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fthefollowup\u002F)",{"id":828,"height":13,"width":12,"blurhash":829},"9cf4a07f-94c1-4f1b-94ef-4bae6a4718f3","radial-gradient(at 0 0,#d6dad9,#00000000 50%),radial-gradient(at 33% 0,#e9e8e9,#00000000 50%),radial-gradient(at 67% 0,#e7e9ea,#00000000 50%),radial-gradient(at 100% 0,#e2e5e6,#00000000 50%),radial-gradient(at 0 50%,#c9c5c7,#00000000 50%),radial-gradient(at 33% 50%,#cbaaad,#00000000 50%),radial-gradient(at 67% 50%,#a58385,#00000000 50%),radial-gradient(at 100% 50%,#aba9a9,#00000000 50%),radial-gradient(at 0 100%,#ebedee,#00000000 50%),radial-gradient(at 33% 100%,#f9faf9,#00000000 50%),radial-gradient(at 67% 100%,#feffff,#00000000 50%),radial-gradient(at 100% 100%,#eff2f4,#00000000 50%)",{"id":831,"height":15,"width":14,"blurhash":53},"f77b72ca-48bb-4822-962a-3813d5174d23",[833,836,839,842,845,848,851,854,857,860,863,866,869,872,875,878,881,884,887,890,893,896,899,902,905,908,911,914,917],{"directus_files_id":834},{"id":835},"cf55f45f-21bf-4478-b359-9fae6b646553",{"directus_files_id":837},{"id":838},"7c6a5703-d67c-4295-86ff-7eba7f6af4f3",{"directus_files_id":840},{"id":841},"68ec563b-4420-4751-a0bc-24ea9007ee15",{"directus_files_id":843},{"id":844},"9104abd9-7120-4d7f-a171-b7548dddd6a1",{"directus_files_id":846},{"id":847},"ed9084d6-6b05-4d69-99ef-48aa7a073cdb",{"directus_files_id":849},{"id":850},"69b8184c-6604-4964-9862-27dcffd39b7b",{"directus_files_id":852},{"id":853},"b40a1405-7109-43e2-a7af-bc33153c04b3",{"directus_files_id":855},{"id":856},"6742bfd4-ffc5-4c0d-9eef-c730b620c760",{"directus_files_id":858},{"id":859},"73bc2a0b-951d-47ff-8c9e-11d9c6d96833",{"directus_files_id":861},{"id":862},"1cb7ceb9-96ab-4c03-828f-7c1b6a81ae50",{"directus_files_id":864},{"id":865},"89e220eb-adc3-46a0-860c-773a63e5ffbc",{"directus_files_id":867},{"id":868},"d3fb1033-566f-46f5-b68a-2fa354e36616",{"directus_files_id":870},{"id":871},"8aedba2e-4b9c-4e5f-a396-4aa0c135c1fb",{"directus_files_id":873},{"id":874},"f373bb46-ea91-4444-bfe2-06cbd4f239ca",{"directus_files_id":876},{"id":877},"b11e37d9-2275-4d27-82d7-b16ab94273ce",{"directus_files_id":879},{"id":880},"6089d32a-7a80-4250-9d84-56eb3155312a",{"directus_files_id":882},{"id":883},"e9d879e6-1192-4d36-b275-276b76b711e2",{"directus_files_id":885},{"id":886},"37032560-8074-408f-9fe2-f7a9e4fdf43c",{"directus_files_id":888},{"id":889},"763e61a7-007e-4cff-9e41-fbc5187b83f6",{"directus_files_id":891},{"id":892},"e3ed1ec8-bb36-4bd7-93f3-00e0850b02c1",{"directus_files_id":894},{"id":895},"43e281a9-601e-40b9-a1b7-00d99169901e",{"directus_files_id":897},{"id":898},"d2a2dd9c-d524-46b1-8261-0ff41dcb2c69",{"directus_files_id":900},{"id":901},"77e8543f-e2d7-43f3-b29d-12f66d15b3c0",{"directus_files_id":903},{"id":904},"9c57fccb-6ee1-476c-b804-465c94eeee94",{"directus_files_id":906},{"id":907},"6c263949-d887-4c36-8ae4-17bf1ae247e6",{"directus_files_id":909},{"id":910},"f53a74b4-2d2d-420d-8842-49dd9c4515a5",{"directus_files_id":912},{"id":913},"8e7beda7-e720-45be-8ad1-38a762907f4f",{"directus_files_id":915},{"id":916},"bf17e7af-b889-401a-8bf1-54f4149cd925",{"directus_files_id":918},{"id":919},"ef67da28-54a3-4272-806c-0154e57a8fbe",[921],{"languages_code":546,"description":922},"Brand New serves as a premier critical resource for the graphic design community, offering expert opinions and deep dives into corporate and brand identity work. The platform functions as a curated daily digest, dissecting new logo reveals, packaging updates, and visual identity shifts across a global spectrum of industries.\n\nThe visual identity is unapologetically typographic and editorial, utilizing bold, heavy sans-serif headings that command attention. The layout employs a clean, grid-based structure that prioritizes clarity and content hierarchy, allowing the diverse visual examples of branding work to take center stage. It strikes a balance between a professional design journal and a high-energy news feed, catering to designers, art directors, and brand strategists.","Entertainment & Media",[30,34],[],[381,927],"Social",[929,154,173,930,931,932,187],"AddThis","ProfilePress","Select2","The Theme Foundry Make",[934,935,936,937],{"score":208,"category":195},{"score":709,"category":198},{"score":695,"category":201},{"score":938,"category":204},83,[940,941,942,943],{"score":318,"category":195},{"score":709,"category":198},{"score":695,"category":201},{"score":938,"category":204},[216,220,814,224],"Website: Brand New. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Brand New. Page description: Opinions on corporate and brand identity work. Page content: Monday May 4, 2026 [ New Logo and Packaging for Maxi Health by M\u002FOTGReviewed Sciencemaxxing before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_packaging_for_maxi_health_by_m_otg.php) 12 Comments (11) [ New Logo and Identity for CloseCo. by Base DesignNoted Always be Closing New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_closeco__by_base_design.php) 3 Comments (5) [ Nice Linked Now That’s What I Call Logos! Now That’s What I Call Logos! ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnow_thats_what_i_call_logos.php) 2 Comments (1) Friday May 1, 2026 [ Friday Likes 573Reviewed From SMLXL, Pivot Brands, and Praktika a b c ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Ffriday_likes_573.php) 8 Comments (4) [ New Logo and Identity for Premier Jumping League by NOT Wieden+KennedyNoted Off the Rails New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_premier_jumping_league_by_not_wiedenkennedy.php) 52 Comments (11) [ Interesting Linked Mutual Connections Mutual Connections ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fmutual_connections.php) 2 Comments (4) [ New Logo for Elavon Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_elavon.php) 0 Comments (6) Thursday April 30, 2026 [ New Identity Campaign for OFFF Festival by UncommonReviewed Going Viral New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_identity_campaign_for_offf_festival_by_uncommon.php) 106 Comments (23) [ New Identity for B3 by Tátil and PlauNoted Bracket to the Future New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_identity_for_b3_by_tatil_and_plau.php) 9 Comments (5) [ Nice Linked Pitching In Pitching In ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fpitching_in.php) 0 Comments (8) [ New Logo for Cal Performances Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_cal_performances.php) 0 Comments (8) [ New Logo and Identity for Onvero by Something Familiar Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_onvero_by_something_familiar.php) 2 Comments (2) Wednesday April 29, 2026 [ New Name, Logo, and Identity for Ford Racing by Interbrand and In-houseReviewed The Ford Awakens before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_name_logo_and_identity_for_ford_racing_by_interbrand.php) 83 Comments (23) [ New Logo and Identity for The Florian by WatsonNoted A Walk(-in Closet) in the Park New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_the_florian_by_watson.php) 77 Comments (5) [ Interesting Linked Love at Flirt Sight Love at Flirt Sight ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Flove_at_flirt_sight.php) 0 Comments (12) [ New Logo and On-air Look for Canal Extremadura by Brand in Action Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_on_air_look_for_canal_extremadura_by_brand_in_action.php) 0 Comments (1) [ New Logo and Identity for TYPE Books by Marissa Korda Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_type_books_by_marissa_korda.php) 6 Comments (2) Tuesday April 28, 2026 [ New Logo and Identity for Palais by Only StudioReviewed When it Reigns, it Pours New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_and_identity_for_palais_by_only_studio.php) 194 Comments (20) [ New Name, Logo, and Identity for Padelsmith by ThisawayNoted The Hand that Rocks the Padel New ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_name_logo_and_identity_for_padelsmith_by_thisaway.php) 51 Comments (14) [ Quirky Linked Split Personalities Split Personalities ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fsplit_personalities.php) 8 Comments (11) [ New Logo for Pac-12 by Lincoln Design Co. Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_pac_12_by_lincoln_design_co.php) 2 Comments (12) [ New Logo for PDHI by Thompson & Prince Spotted before after ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fnew_logo_for_pdhi_by_thompson_prince.php) 0 Comments (1) See more What’s the difference? [ Reviewed ](archives\u002Fcategory\u002Feditorial\u002Freviewed)[ Noted ](archives\u002Fcategory\u002Feditorial\u002Fnoted)[ Linked ](archives\u002Fcategory\u002Feditorial\u002Flinked)[ Spotted ](archives\u002Fcategory\u002Feditorial\u002Fspotted) * [ Announced ](archives\u002Fcategory\u002Feditorial\u002Fannounced)[ Revisited ](archives\u002Fcategory\u002Feditorial\u002Frevisited)[ Collected ](collected)[ Everything! ](archives\u002Fcomplete) Why Subscribe? A 2-page PDF with some objective reasons to the value of a Brand New subscription is available for download. ↓ [Why Subscribe to Brand New?Why Subscribe to Brand New? ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Fwhy_subscribe_to_brand_new.pdf) Announced [ An Illustrated Overview of the 2-Day Event IH\u002FIF\u002FIP\u002F2026: Summary, Sights, and Sample Content IH\u002FIF\u002FIP\u002F2026: Summary, Sights, and Sample Content ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fih_if_ip_2026_summary_sights_and_sample_content.php) read more Announced Apr. 8, 2026 Comments (0) [ Short-run goods for the long-run from Brand New. ](https:\u002F\u002Fbrandnewshop.underconsideration.com\u002F) Collected [ UI Elements ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Fcollected\u002Fui_elements) browse Job Board Midweight Designer @ DesignStudio in New York, NY Senior Brand Designer @ Box 8 Creative in New Haven, CT Senior Designer\u002FCreative Lead @ XXIX in New York, NY Senior Designer (Branding) @ SPARK in Tampa, FL Senior Brand Designer @ Objective Brand for a remote position Post a job View all jobs The Follow-up Podcast [ The Follow-up Archives ](https:\u002F\u002Fwww.underconsideration.com\u002Fbrandnew\u002Farchives\u002Fthefollowup\u002F). A Clean \u002F Minimalist, Typographic \u002F Big Type website in the Entertainment & Media industry. The overall color palette features White, Black, Red, Gray. The typography features Times New Roman (Serif), Social (Sans Serif, Dinamo). Built using AddThis, jQuery, PHP, ProfilePress, Select2, The Theme Foundry Make, WordPress. AI description: Brand New serves as a premier critical resource for the graphic design community, offering expert opinions and deep dives into corporate and brand identity work. The platform functions as a curated daily digest, dissecting new logo reveals, packaging updates, and visual identity shifts across a global spectrum of industries. The visual identity is unapologetically typographic and editorial, utilizing bold, heavy sans-serif headings that command attention. The layout employs a clean, grid-based structure that prioritizes clarity and content hierarchy, allowing the diverse visual examples of branding work to take center stage. It strikes a balance between a professional design journal and a high-energy news feed, catering to designers, art directors, and brand strategists."]