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Designed to provide a structured full-service ESG offer for your organisation and community.","Scroll to explore 0 Our StoryWhat we stand forCapabilitiesOur WorkTeam Email usLinkedIn Enabling the Infrastructure of Change Made to endure, designed to adapt: we help organizations and places deliver sustainable, resilient and profitable impact. Born from the merger of four companies with different skill sets, but the same shared values, expertise and decades of experience: S317 Sair da Casca Engidro Factor Social What emerged isn't just bigger. It is different. It is designed to provide a structured full-service ESG offer. It is a unique partner for organizations seeking change. And it is here: meet The Equator Company 1\u002F5 Sustainability, made to endure We embed sustainability in the foundations of economies and communities - rooted in systems, strategies, and infrastructure that endure. From energy, water and wastewater infrastructure to multiyear sustainability strategies. Local legitimacy, global reach Born from a merger of different organizations, we combine the independence of each to create a more dynamic structure for all. Our trusted network of local partnerships across the globe aligns diverse interests, ensures delivery on the ground and delivers systemic change. Vision grounded in reality Bridging ambition and execution to make transitions work, moving institutions from objectives to results. We stay close to our clients to understand their long-term vision, and deliver it: from inclusive 360º waste management blueprint to decarbonization roadmaps. We blend curiosity with courage Engaging every challenge with curiosity and openness, bringing in fresh ideas and perspectives to discover real-world solutions. That’s how we’ve been helping turn sanitation data into better services and shaping journeys toward sustainability. Making a difference and making it last Our work doesn’t end at strategy handover or ribbon-cutting. We are committed to real-world impact: we design it, we implement it, and we monitor it. 45+ years of experience on and off the field have shown our transformations to be not only possible but practical. Your partner for a sustainable transition With experience and expertise in a wide range of areas, we’re here to design and implement high-impact, long-lasting change with your organization. Whatever the scale, scope, service or challenge. Sustainability Strategy We design ESG strategies, implement financially sustainable action plans, ensure transparency and compliance, and mobilize stakeholders — driving sustainable growth, resilience, and measurable value for your business. Energy, Carbon & Biodiversity We help you lead the energy transition. We design sustainable solutions, networks and hybrid systems, structure finance mechanisms, conduct environmental audits and support carbon credits certification. Impact & Risks Integrate sustainability into your risk management and investment decisions. We assess impacts, compliance, and risk mitigation to strengthen your organizational resilience. Water & Sanitation We promote sustainable investment in resilient infrastructure. We provide technical assistance, apply Nature-Based Solutions and ensure efficiency, safety and resilience in water and wastewater systems. Crisis & Communications Management Prepare. Respond. Recover. We manage crises, reputation and communications to safeguard trust, continuity and institutional credibility. Capacity Building Turn knowledge into performance: we train teams, build skills and inspire leadership for a tangible application of sustainability and the green and digital transition. Social & Communities We create human impact. We help engage communities, promote inclusion and manage sustainable and social investments that generate lasting shared value. 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We work with E-Redes on natural capital assessment and biodiversity impact optimization, transforming ecosystems into strategic assets for a regenerative economy. 2. ### Energy and Energy Efficiency We support EDP in developing and implementing renewable generation solutions including solar, wind and hydro, integrated with energy efficiency and e-mobility. Through the Effizency platform, we help utilities deliver more competitive and scalable products for both B2C and B2B markets. We also work on designing and implementing energy infrastructure for cities, industry and government, covering project management, carbon services, financing, marketing and market intelligence. 3. ### Consumer Goods and Social Impact We support leading retailers and consumer brands in creating social and environmental value. With SONAE MC, we developed the Missão Continente programme, which supports 900,000 people and was recognised with the 2023 European Excellence Award. We also work with major foundations and international organisations to design and implement social responsibility and circular economy policies across Europe, Asia and Africa. 4. ### Water, Sanitation, and Resilient Cities We develop climate-resilient plans and infrastructure, including the Lisbon General Drainage Plan and the Luanda Water Master Plan (2025–2045). In Portugal, we support frontier innovation in water systems. In countries such as Brazil, Angola, Mozambique, Ethiopia, Cape Verde, Malawi, Nigeria and Tanzania, we promote universal access to water and sanitation, sustainable urban drainage and integrated water resource management. 5. ### Resilience and Impact We assess the resilience and impact of infrastructure projects across multiple sectors, analyzing climate, economic and social risks. We develop methodologies that integrate territorial vulnerability and operational continuity, guiding investment and planning decisions. For example, we have carried out climate risk assessments for critical assets such as roads, airports and ports — including the Dallas Airport — strengthening the adaptability and safety of essential infrastructure. Item 1 of 5 Proud member of Over 45 years experience delivering impact Our executive team brings decades of experience in diverse areas such as infrastructure, strategy, social innovation, and policy - ensuring sustainable transitions are not only possible, but practical. Filipe de Morais Vasconcelos Management Team Linkedin Miguel Feliz Management Team Linkedin Nathalie Ballan Board Member Business Development Division Linkedin Rui Marques Board Member Commercial Division Linkedin Ana Gonçalves Operations Division Linkedin Raquel Almeida Energy, Carbon & Biodiversity Linkedin Cláudia Tapadas Sustainability Strategy Linkedin Dalila Antunes Impact & Risks Linkedin Marta Vian Santos Social & Communities Linkedin Paulo Rosa Water & Sanitation Linkedin Rita Campos Innovation Linkedin Teresa Cordeiro Partnerships Linkedin António Monteiro Industry Expert Water & Sanitation Linkedin João Guimarães Industry Expert Water & Sanitation Linkedin José Palma Industry Expert Circular Economy Linkedin Let’s Build the Infrastructure of Change Together Sign up for updatesFollow us on LinkedIn Interdisciplinary sustainability consultancy with 45 years of experience. Designed to provide a structured full-service ESG offer for your organisation and community. - Rua Laura Alves 12, 1050-138 Lisboa, Portugal - info@equatorcompany.com - Follow us on LinkedIn © 2026 The Equator Company. All rights reserved. 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Eschewing the typical corporate aesthetic of green-washed imagery, the brand adopts a bold, avant-garde visual language that emphasizes structural difference and long-term vision. It targets high-level decision-makers in organizations and communities looking for a structured, full-service approach to decarbonization and social responsibility.\n\nThe design identity is striking and highly editorial, characterized by a warm, earthy color palette and massive, confident typography. The use of abstract, sculptural iconography provides a sense of balance and groundedness, mirroring the brand's mission to bridge ambition with reality. The minimalist layout and generous use of negative space create a premium, high-end feel that communicates authority and intellectual depth without relying on cliché sustainability tropes.","Agency & Studio",[30,523,34],"Corporate \u002F Professional",[525,526],"Studio Cronica","UPCLOSE",[528],"National",[329,335,331],[531,533,535,538],{"score":228,"category":532},"performance",{"score":282,"category":534},"accessibility",{"score":536,"category":537},96,"best-practices",{"score":539,"category":540},100,"seo",[542,544,545,546],{"score":543,"category":532},56,{"score":269,"category":534},{"score":536,"category":537},{"score":539,"category":540},[548,189],"brown","Website: The Equator Company. Page: Homepage. Page type: Home \u002F Landing Page. Page title: The Equator Company. Page description: Interdisciplinary sustainability consultancy with 45 years of experience. Designed to provide a structured full-service ESG offer for your organisation and community.. Page content: Scroll to explore 0 Our StoryWhat we stand forCapabilitiesOur WorkTeam Email usLinkedIn Enabling the Infrastructure of Change Made to endure, designed to adapt: we help organizations and places deliver sustainable, resilient and profitable impact. Born from the merger of four companies with different skill sets, but the same shared values, expertise and decades of experience: S317 Sair da Casca Engidro Factor Social What emerged isn't just bigger. It is different. It is designed to provide a structured full-service ESG offer. It is a unique partner for organizations seeking change. And it is here: meet The Equator Company 1\u002F5 Sustainability, made to endure We embed sustainability in the foundations of economies and communities - rooted in systems, strategies, and infrastructure that endure. From energy, water and wastewater infrastructure to multiyear sustainability strategies. Local legitimacy, global reach Born from a merger of different organizations, we combine the independence of each to create a more dynamic structure for all. Our trusted network of local partnerships across the globe aligns diverse interests, ensures delivery on the ground and delivers systemic change. Vision grounded in reality Bridging ambition and execution to make transitions work, moving institutions from objectives to results. We stay close to our clients to understand their long-term vision, and deliver it: from inclusive 360º waste management blueprint to decarbonization roadmaps. We blend curiosity with courage Engaging every challenge with curiosity and openness, bringing in fresh ideas and perspectives to discover real-world solutions. That’s how we’ve been helping turn sanitation data into better services and shaping journeys toward sustainability. Making a difference and making it last Our work doesn’t end at strategy handover or ribbon-cutting. We are committed to real-world impact: we design it, we implement it, and we monitor it. 45+ years of experience on and off the field have shown our transformations to be not only possible but practical. Your partner for a sustainable transition With experience and expertise in a wide range of areas, we’re here to design and implement high-impact, long-lasting change with your organization. Whatever the scale, scope, service or challenge. Sustainability Strategy We design ESG strategies, implement financially sustainable action plans, ensure transparency and compliance, and mobilize stakeholders — driving sustainable growth, resilience, and measurable value for your business. Energy, Carbon & Biodiversity We help you lead the energy transition. We design sustainable solutions, networks and hybrid systems, structure finance mechanisms, conduct environmental audits and support carbon credits certification. Impact & Risks Integrate sustainability into your risk management and investment decisions. We assess impacts, compliance, and risk mitigation to strengthen your organizational resilience. Water & Sanitation We promote sustainable investment in resilient infrastructure. We provide technical assistance, apply Nature-Based Solutions and ensure efficiency, safety and resilience in water and wastewater systems. Crisis & Communications Management Prepare. Respond. Recover. We manage crises, reputation and communications to safeguard trust, continuity and institutional credibility. Capacity Building Turn knowledge into performance: we train teams, build skills and inspire leadership for a tangible application of sustainability and the green and digital transition. Social & Communities We create human impact. We help engage communities, promote inclusion and manage sustainable and social investments that generate lasting shared value. Waste & Circular Economy We embed circularity into core business processes and operations. We help organisations shift from linear to circular thinking — implementing circular models, reducing waste, accelerating industrial renewal and driving long-term resilience. Sustainable Finance Beyond buzzwords, we use the EU Taxonomy, hard-number financial modeling, blended finance and ESCO models to make your business sustainable and profitable. Trusted by those driving change 1. ### Forests, Carbon, and Natural Capital We support governments and companies in reforestation and conservation programs, such as the 550,000-hectare project in Malawi developed with Mamaland (Mota-Engil), which generates high-quality carbon credits. We work with E-Redes on natural capital assessment and biodiversity impact optimization, transforming ecosystems into strategic assets for a regenerative economy. 2. ### Energy and Energy Efficiency We support EDP in developing and implementing renewable generation solutions including solar, wind and hydro, integrated with energy efficiency and e-mobility. Through the Effizency platform, we help utilities deliver more competitive and scalable products for both B2C and B2B markets. We also work on designing and implementing energy infrastructure for cities, industry and government, covering project management, carbon services, financing, marketing and market intelligence. 3. ### Consumer Goods and Social Impact We support leading retailers and consumer brands in creating social and environmental value. With SONAE MC, we developed the Missão Continente programme, which supports 900,000 people and was recognised with the 2023 European Excellence Award. We also work with major foundations and international organisations to design and implement social responsibility and circular economy policies across Europe, Asia and Africa. 4. ### Water, Sanitation, and Resilient Cities We develop climate-resilient plans and infrastructure, including the Lisbon General Drainage Plan and the Luanda Water Master Plan (2025–2045). In Portugal, we support frontier innovation in water systems. In countries such as Brazil, Angola, Mozambique, Ethiopia, Cape Verde, Malawi, Nigeria and Tanzania, we promote universal access to water and sanitation, sustainable urban drainage and integrated water resource management. 5. ### Resilience and Impact We assess the resilience and impact of infrastructure projects across multiple sectors, analyzing climate, economic and social risks. We develop methodologies that integrate territorial vulnerability and operational continuity, guiding investment and planning decisions. For example, we have carried out climate risk assessments for critical assets such as roads, airports and ports — including the Dallas Airport — strengthening the adaptability and safety of essential infrastructure. Item 1 of 5 Proud member of Over 45 years experience delivering impact Our executive team brings decades of experience in diverse areas such as infrastructure, strategy, social innovation, and policy - ensuring sustainable transitions are not only possible, but practical. Filipe de Morais Vasconcelos Management Team Linkedin Miguel Feliz Management Team Linkedin Nathalie Ballan Board Member Business Development Division Linkedin Rui Marques Board Member Commercial Division Linkedin Ana Gonçalves Operations Division Linkedin Raquel Almeida Energy, Carbon & Biodiversity Linkedin Cláudia Tapadas Sustainability Strategy Linkedin Dalila Antunes Impact & Risks Linkedin Marta Vian Santos Social & Communities Linkedin Paulo Rosa Water & Sanitation Linkedin Rita Campos Innovation Linkedin Teresa Cordeiro Partnerships Linkedin António Monteiro Industry Expert Water & Sanitation Linkedin João Guimarães Industry Expert Water & Sanitation Linkedin José Palma Industry Expert Circular Economy Linkedin Let’s Build the Infrastructure of Change Together Sign up for updatesFollow us on LinkedIn Interdisciplinary sustainability consultancy with 45 years of experience. Designed to provide a structured full-service ESG offer for your organisation and community. - Rua Laura Alves 12, 1050-138 Lisboa, Portugal - info@equatorcompany.com - Follow us on LinkedIn © 2026 The Equator Company. All rights reserved. Privacy PolicyDesign by Studio Cronica. A Clean \u002F Minimalist, Corporate \u002F Professional, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Studio Cronica, developed by UPCLOSE. The overall color palette features Brown, Black. The typography features National (Sans Serif, Klim Type). Built using Node.js, Nuxt.js, Vue.js. AI description: The Equator Company is an interdisciplinary sustainability consultancy that positions itself as a sophisticated partner for ESG (Environmental, Social, and Governance) integration. Eschewing the typical corporate aesthetic of green-washed imagery, the brand adopts a bold, avant-garde visual language that emphasizes structural difference and long-term vision. 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Our climate is changing, and we all need to prepare. Better outcomes start here. Learn how our climate works and how it underpins our daily life. Read the climate handbook Visualize how climate change could affect places you care about. Explore the climate maps Deepen your understanding with articles, letters, and explainers. Read Perspectives Want Probable Futures delivered straight to your inbox? More from Probable Futures Read letters from our founder Spencer Glendon shares his latest reflections on the intersection of climate and culture. Discover our complete suite of offerings We offer digital climate literacy materials, data tools, and customized engagements to help individuals and organizations grow their climate literacy. Find us in the media Probable Futures frequently gives talks and interviews—see what we’ve been up to. Follow us on LinkedIn LinkedIn is the best way to keep up-to-date on everything we do. [ Begin your journey with the climate handbook Start reading ](https:\u002F\u002Fprobablefutures.org\u002Fstability\u002F) At Probable Futures, we believe climate action starts with climate literacy. We make climate science accessible and understandable so that everyone, everywhere can think about climate change in practical ways and prepare for what’s to come. 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Instead, it adopts a calm, intellectual, and highly professional tone that invites contemplation and informed action, making it an essential resource for educators, policymakers, and the climate-conscious public.","Non-Profit & Charity",[30,34],[641,642],"Moth Design, Postlight","Moth",[644],"Basis Grotesque",[646,161,169,647,175,648],"Kinsta","Weglot","WordPress Block Editor",[650,651,652,654],{"score":543,"category":532},{"score":247,"category":534},{"score":653,"category":537},77,{"score":268,"category":540},[656,657,658,660],{"score":233,"category":532},{"score":271,"category":534},{"score":659,"category":537},73,{"score":268,"category":540},[185,189,193],"Website: Probable Futures. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Home · Probable Futures. Page description: Probable Futures offers interactive maps, science, historical context, and stories to help us all envision a range of climate futures.. Page content: Probable Futures is a non-profit climate literacy initiative offering digital materials, data tools, and customized engagements to individuals and organizations. Our climate is changing, and we all need to prepare. Better outcomes start here. Learn how our climate works and how it underpins our daily life. Read the climate handbook Visualize how climate change could affect places you care about. Explore the climate maps Deepen your understanding with articles, letters, and explainers. Read Perspectives Want Probable Futures delivered straight to your inbox? More from Probable Futures Read letters from our founder Spencer Glendon shares his latest reflections on the intersection of climate and culture. Discover our complete suite of offerings We offer digital climate literacy materials, data tools, and customized engagements to help individuals and organizations grow their climate literacy. Find us in the media Probable Futures frequently gives talks and interviews—see what we’ve been up to. Follow us on LinkedIn LinkedIn is the best way to keep up-to-date on everything we do. [ Begin your journey with the climate handbook Start reading ](https:\u002F\u002Fprobablefutures.org\u002Fstability\u002F) At Probable Futures, we believe climate action starts with climate literacy. We make climate science accessible and understandable so that everyone, everywhere can think about climate change in practical ways and prepare for what’s to come. Meet the team behind Probable Futures. A Clean \u002F Minimalist, Typographic \u002F Big Type website in the Non-Profit & Charity industry. The overall color palette features White, Black, Gray. The typography features Basis Grotesque (Sans Serif). Built using Kinsta, PHP, Stripe, Weglot, WordPress, WordPress Block Editor. AI description: Probable Futures is a sophisticated non-profit initiative dedicated to climate literacy through high-quality digital tools, interactive maps, and deep scientific storytelling. The platform serves as a bridge between complex climate data and public understanding, offering a range of resources designed to help individuals and organizations envision and prepare for various climate scenarios. The visual identity is defined by a refined, editorial aesthetic that prioritizes clarity and authority. Utilizing expansive white space, elegant serif typography, and a minimalist layout, the design avoids the alarmist tropes often associated with environmentalism. 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Composed in fragments — written and collected, designed and curated — this catalog resists linear narrative formulas to favor an open poetic syntax. Here, the designer reads and translates stories spatially, frequently shifting their frames.","On the Impulse to Notate TextImageText+Image Order \\[+\\] notational compositions The notation is defined as the practice of recording anything by marks, figures, or characters. It sometimes implies “literal or etymological significations.” As Roland Barthes writes, this... \\[EXPAND\\] projective verse In Charles Olson’s late 1950s manifesto the self-described “archaeologist of morning” makes the case for poems composed “by field.” A poem of this nature is shaped by sound rather than sense, he writes. The nuances... \\[EXPAND\\] white spaces Early into February, I asked the poet Henri Cole if he relates to poetic theories like Charles’s Olson’s. Henri is the author of numerous collections of poetry, including among many others Gravity and Center, Blizzard,... \\[EXPAND\\] an email exchange with henri cole | white spaces “Recently, when I visited the marvelous Rothko exhibit in Paris, it seemed to me that many of his paintings were like sonnets, with octaves and sextets of color — or with three... \\[EXPAND\\] an email exchange with henri cole | white spaces “And this same slightly rectangular shape is present in Agnes Martin’s grid paintings, whose work I adore. Even as I type this now, Lydia, I am... \\[EXPAND\\] historical consciousness The beauty of composing in an open visual field is its potential to contain not just one gesture, but many. It exists as a zone of contact, an animate circuit through which we can trace... \\[EXPAND\\] malleable substance This document catalogs a series of returns. It attends to various preoccupations with language. Embodied in letterforms, transformed through oral and written redefinitions, and expanded into symbols, ... \\[EXPAND\\] material language While quite like the writer or translator in her ability to narrate, the designer differs from these practitioners in her material performance of language. She attends to the visual form of words — their geometric edges, their ... \\[EXPAND\\] layered simultaneity My body of work often resides inside transparencies, between multiple layers existing in simultaneity. It is characterized by an active... \\[EXPAND\\] restless words In a 1937 radio broadcast, Virginia Woolf suggests that words survive as a consequence of their multiplicities — ­­“the truth they try to catch... \\[EXPAND\\] habit formations For me, design is about understanding the manner in which we have been trained and habituated to gather information from our... \\[EXPAND\\] comparative contexts The definitions we learn early on — round and square, red and blue — we understand because they are taught to us in this very manner. They are made partners and opponents of... \\[EXPAND\\] parallel significations While we continue to define words for ourselves, it is often the order in which they are placed that generates meaning. It is the position of words... \\[EXPAND\\] compelled progress We live in a time of precarity, which frequently overwhelms our ability to perceive things beneath the surface. It is easier everyday to neglect the... \\[EXPAND\\] a conversational exchange with isabel seiffert | compelled progress “You can really feel the difference when that responsibility is taken. There is a different level of appreciation on both sides, on the maker side and the receiver side. It’s almost more on the maker’s side in a way, because you have... \\[EXPAND\\] exhausted exuberance In her piece “Exhaustion and Exuberance,” Jan Verwoert describes the societal pressure to perform and the progressively debilitating nature of saying “I Care.” We share exhaustion, she says, and suggests we have the... \\[EXPAND\\] constrained time The behaviors we perform at work as well as those we perform at home are constrained by the clock — 24 hours a day, 7 days a week. The clock... \\[EXPAND\\] transformative encounter Design has the potential to redirect our attention, to extend beyond commerce if we let it. It has the power to move toward forms of certitude. That is, if we understand this pursuit as universal and daily. That is, if we stitch... \\[EXPAND\\] habitual sightlines As when taking a small sip of water, we move through life by force of habit, hardly ever recognizing how we’ve come to read the world. It takes practice to notice the vessel holding that... \\[EXPAND\\] durational configurations In his essay, “Intuition as Method,” French philosopher Gilles Deleuze examines a lump of sugar. He suggests that beyond its spatial configuration, the lump of sugar also contains... \\[EXPAND\\] philosophical angles On the evening of my father’s seventieth birthday party, my uncle steps up to read with great animation a series of haiku he’s written about one of his... \\[EXPAND\\] a conversation exchange with joshua chodosh | philosophical angles “My parents did a lot of renovation on our house, so I was often surrounded by construction and by the people who did it. I think it was as much about the people as about anything else. I don’t know that they were better... \\[EXPAND\\] credible visibility John Berger begins Ways of Seeing by describing our visible environment’s impact on our individual sense of self. The former is the first thing... \\[EXPAND\\] blue starts In an interview with The Paris Review, William Gass describes “the way in which meanings are historically attached to words” as accidental, remote, and twisted. “A word is like a schoolgirl’s room — a complete mess,” he... \\[EXPAND\\] blue coalescing Part of the bank of research I begin to aggregate on the color blue, I reformulate into my own words and read over cuts of 35mm footage pulled from my family’s archive. This is... \\[EXPAND\\] ordinary affects I understand what is ubiquitous to coincide with the ordinary and mundane, the habitual moments of the lives we lead daily, the objects that permit our performance of... \\[EXPAND\\] observational potential In her essay on the art of dialogue, Patricia Romney describes how quantum physics might inform our relational encounters. Such theoretical frameworks suggest that a singular, unobserved entity behaves like a particle... \\[EXPAND\\] visible truths “We can never see the truth straight on,” Anne West notes in the margins of a piece of writing I share with her one January, “but through... \\[EXPAND\\] profit structures The field of design is defined by profit, by linear forms of power and the ongoing institutional arbitration of ideas. As Audre Lorde asserts, feelings were never meant to survive under such conditions. “Kept around as... \\[EXPAND\\] a conversational exchange with jonathan mark jackson | image interference “It’s not risky stuff, photographing still lives of objects and whatnot. But as I’ve grown into this medium, I’ve begun to notice a certain quality of... \\[EXPAND\\] structural magic Grammar is both an act of learning and imposing rules; it is simultaneously a project in making meaning, in pursuing magic. We can trace this understanding etymologically. Among the... \\[EXPAND\\] measurable stories I understand that we live by stories, and most imperatively, by the structures we impose on such stories; that we have been trained to expect... \\[EXPAND\\] paradoxical trends Quite like the color blue and the word grammar, my practice is not easily classifiable. It is always steeped in paradox. Nevertheless, at various junctures in time, I have... \\[EXPAND\\] paratactic style What I like about lists is well described by Brian Dillon in his essay on parataxis, a narrative structure defined by the placement of clauses or phrases, one after another, resisting the need to abide by notions of power and... \\[EXPAND\\] a conversational exchange with jonathan mark jackson | paratactic style “Sometimes, there are descriptions from novels or poems or visual metaphors that end up feeling like direct ideas for constructing pictures. I write... \\[EXPAND\\] dialogic presence Our vocabulary for experience takes root not only in formal definitions, but also as a result of verbal intonations. When written, the verbal is implied by punctuation — by question... \\[EXPAND\\] participatory expression I grew up at high-volume dinner tables, both crowded with people and crowded with voices. These voices often turned out indulgent stories, long-winded debates, and pithy turns of... \\[EXPAND\\] intervening experience We oscillate between passive delight in what we can only imagine and the desire to communicate that reality with precision. We oscillate alone... \\[EXPAND\\] aggregated material I have a tendency to aggregate readable material from others — not just words, but all manners of form. I am inclined toward Thomas Hirschhorn’s use of the word ramifications... \\[EXPAND\\] formal resistance In Caroline Levine’s book-length analysis of networks, she nods to Deleuze and Guattari at length, suggesting how a view of... \\[EXPAND\\] collective knowledge Typically used to refer to the general body of mankind, or of a nation, state, or community, the word public ends to encapsulate the people,... \\[EXPAND\\] networked knowledge It is Deleuze and Guatarri’s theoretical framework that animates my first steps toward a networked catalog of “knowledge,” which I eventually house online under the title, Spore Site. I had discovered in library... \\[EXPAND\\] reliable relations Everything is reliant on context — time and space. surface tension I follow up with Henri Cole immediately after his reply to my first set of questions. I begin —“Henri, before I clicked “reply” to this email,... \\[EXPAND\\] an email exchange with henri cole | surface tension “When I worked with Kiki Smith, I was responding to beautiful\u002Fsad color prints she'd made of the dying flower bouquets collected at her mother's... \\[EXPAND\\] an email exchange with henri cole | surface tension “With Jenny Holzer’s light projections of text at night, it is perhaps more a matter of black than white framing the words that are scrolling against a surface in the night.” surface production In 2008, the Dutch design studio Metahaven published a manifesto analyzing the presence of “surface” in our designed environments, and its propensity for replication.... \\[EXPAND\\] beauty’s legacy A quiet embrace of our prescribed bodily habits allows some of us to sustain momentum. To satisfy others is perhaps a means through which to satisfy ourselves.As my mother’s mother used to say, “A little makeup... \\[EXPAND\\] temptuous truths At times, I am loath to admit my temptation toward beauty, too easily convinced of its potential to work in service of truth. Of course, pursuing this endlessly bears some degree... \\[EXPAND\\] buoyant forces I remind myself of my grandmother. I play her voice in my ear. I play my mother’s voice as she sings her praises. “She taught us about light,”... \\[EXPAND\\] recurring dreams I have one dream which reanimates my imagination every couple of months. The arc of its narrative varies but its composition is always the same. It resides in a world I left behind a number of years ago, but which... \\[EXPAND\\] persistent pursuits Late one night, I ask my friend and former teammate Georgia Clopefil, a young writer with a forthcoming nonfiction debut, what... \\[EXPAND\\] a conversation exchange with georgia cloepfil | persistent pursuits “I do feel like I am chasing a voice, a sentence, a sound, an image from my brain. In that sense, the words are never going to be perfect and you... \\[EXPAND\\] image rhetoric I often feel that I am chasing similar things — a voice, a sentence, a sound, an image, an anecdote. It frustrates me, however, when the words aren’t the same shape as the moment lodged... \\[EXPAND\\] unconsummated desire In a short fragment of one of her essays, the photographer and w …",{"id":677,"height":13,"width":12,"blurhash":678},"27ea8635-6897-4860-90ab-b2888b1b6189","radial-gradient(at 0 0,#fbfcff,#00000000 50%),radial-gradient(at 33% 0,#fbfafa,#00000000 50%),radial-gradient(at 67% 0,#fffcfb,#00000000 50%),radial-gradient(at 100% 0,#fffcfa,#00000000 50%),radial-gradient(at 0 50%,#f0f2f3,#00000000 50%),radial-gradient(at 33% 50%,#f1efec,#00000000 50%),radial-gradient(at 67% 50%,#f4f0e9,#00000000 50%),radial-gradient(at 100% 50%,#f5f1e9,#00000000 50%),radial-gradient(at 0 100%,#f1f5f6,#00000000 50%),radial-gradient(at 33% 100%,#f2f1ed,#00000000 50%),radial-gradient(at 67% 100%,#f7f3ed,#00000000 50%),radial-gradient(at 100% 100%,#f6f3ec,#00000000 50%)",{"id":680,"height":15,"width":14,"blurhash":42},"687bae8c-3e18-4123-bf4a-157eef847ceb",[682],{"directus_files_id":683},{"id":684},"4ab712fd-766f-4c4d-98ab-80da3ced0c07",[686],{"languages_code":519,"description":687},"Notations is a sophisticated digital translation of a printed catalog, functioning as an experimental, non-linear archive of poetic and visual fragments. The website serves as a spatial reading experience, eschewing traditional narrative structures in favor of a fragmented, curated syntax that allows the designer to shift frames and explore stories through a multi-dimensional lens.\n\nThe visual identity is deeply intellectual and avant-garde, characterized by a complex, layered typographic layout that mimics the tactile density of a physical publication. Utilizing a muted, parchment-like color palette and a sophisticated interplay of serif typography and spatial arrangement, the design targets an audience of academics, artists, and design theorists who appreciate high-concept, experimental digital architecture.","Art & Culture",[30,690,34],"Monochrome \u002F Grayscale",[692,693],"Lydia Chodosh","Donald Zhu",[350,695,696,695,697,697],"Aperçu","Aperçu Mono","Bradford",[],[700,701,702,703],{"score":285,"category":532},{"score":283,"category":534},{"score":539,"category":537},{"score":269,"category":540},[705,706,707,708],{"score":249,"category":532},{"score":671,"category":534},{"score":539,"category":537},{"score":268,"category":540},[185,548,193],"Website: Notations. Page: Homepage. Page type: Home \u002F Landing Page. Page title: On the Impulse to Notate. Page description: On the Impulse to Notate is a digital translation of the printed catalog of the same name. Composed in fragments — written and collected, designed and curated — this catalog resists linear narrative formulas to favor an open poetic syntax. Here, the designer reads and translates stories spatially, frequently shifting their frames.. Page content: On the Impulse to Notate TextImageText+Image Order \\[+\\] notational compositions The notation is defined as the practice of recording anything by marks, figures, or characters. It sometimes implies “literal or etymological significations.” As Roland Barthes writes, this... \\[EXPAND\\] projective verse In Charles Olson’s late 1950s manifesto the self-described “archaeologist of morning” makes the case for poems composed “by field.” A poem of this nature is shaped by sound rather than sense, he writes. The nuances... \\[EXPAND\\] white spaces Early into February, I asked the poet Henri Cole if he relates to poetic theories like Charles’s Olson’s. Henri is the author of numerous collections of poetry, including among many others Gravity and Center, Blizzard,... \\[EXPAND\\] an email exchange with henri cole | white spaces “Recently, when I visited the marvelous Rothko exhibit in Paris, it seemed to me that many of his paintings were like sonnets, with octaves and sextets of color — or with three... \\[EXPAND\\] an email exchange with henri cole | white spaces “And this same slightly rectangular shape is present in Agnes Martin’s grid paintings, whose work I adore. Even as I type this now, Lydia, I am... \\[EXPAND\\] historical consciousness The beauty of composing in an open visual field is its potential to contain not just one gesture, but many. It exists as a zone of contact, an animate circuit through which we can trace... \\[EXPAND\\] malleable substance This document catalogs a series of returns. It attends to various preoccupations with language. Embodied in letterforms, transformed through oral and written redefinitions, and expanded into symbols, ... \\[EXPAND\\] material language While quite like the writer or translator in her ability to narrate, the designer differs from these practitioners in her material performance of language. She attends to the visual form of words — their geometric edges, their ... \\[EXPAND\\] layered simultaneity My body of work often resides inside transparencies, between multiple layers existing in simultaneity. It is characterized by an active... \\[EXPAND\\] restless words In a 1937 radio broadcast, Virginia Woolf suggests that words survive as a consequence of their multiplicities — ­­“the truth they try to catch... \\[EXPAND\\] habit formations For me, design is about understanding the manner in which we have been trained and habituated to gather information from our... \\[EXPAND\\] comparative contexts The definitions we learn early on — round and square, red and blue — we understand because they are taught to us in this very manner. They are made partners and opponents of... \\[EXPAND\\] parallel significations While we continue to define words for ourselves, it is often the order in which they are placed that generates meaning. It is the position of words... \\[EXPAND\\] compelled progress We live in a time of precarity, which frequently overwhelms our ability to perceive things beneath the surface. It is easier everyday to neglect the... \\[EXPAND\\] a conversational exchange with isabel seiffert | compelled progress “You can really feel the difference when that responsibility is taken. There is a different level of appreciation on both sides, on the maker side and the receiver side. It’s almost more on the maker’s side in a way, because you have... \\[EXPAND\\] exhausted exuberance In her piece “Exhaustion and Exuberance,” Jan Verwoert describes the societal pressure to perform and the progressively debilitating nature of saying “I Care.” We share exhaustion, she says, and suggests we have the... \\[EXPAND\\] constrained time The behaviors we perform at work as well as those we perform at home are constrained by the clock — 24 hours a day, 7 days a week. The clock... \\[EXPAND\\] transformative encounter Design has the potential to redirect our attention, to extend beyond commerce if we let it. It has the power to move toward forms of certitude. That is, if we understand this pursuit as universal and daily. That is, if we stitch... \\[EXPAND\\] habitual sightlines As when taking a small sip of water, we move through life by force of habit, hardly ever recognizing how we’ve come to read the world. It takes practice to notice the vessel holding that... \\[EXPAND\\] durational configurations In his essay, “Intuition as Method,” French philosopher Gilles Deleuze examines a lump of sugar. He suggests that beyond its spatial configuration, the lump of sugar also contains... \\[EXPAND\\] philosophical angles On the evening of my father’s seventieth birthday party, my uncle steps up to read with great animation a series of haiku he’s written about one of his... \\[EXPAND\\] a conversation exchange with joshua chodosh | philosophical angles “My parents did a lot of renovation on our house, so I was often surrounded by construction and by the people who did it. I think it was as much about the people as about anything else. I don’t know that they were better... \\[EXPAND\\] credible visibility John Berger begins Ways of Seeing by describing our visible environment’s impact on our individual sense of self. The former is the first thing... \\[EXPAND\\] blue starts In an interview with The Paris Review, William Gass describes “the way in which meanings are historically attached to words” as accidental, remote, and twisted. “A word is like a schoolgirl’s room — a complete mess,” he... \\[EXPAND\\] blue coalescing Part of the bank of research I begin to aggregate on the color blue, I reformulate into my own words and read over cuts of 35mm footage pulled from my family’s archive. This is... \\[EXPAND\\] ordinary affects I understand what is ubiquitous to coincide with the ordinary and mundane, the habitual moments of the lives we lead daily, the objects that permit our performance of... \\[EXPAND\\] observational potential In her essay on the art of dialogue, Patricia Romney describes how quantum physics might inform our relational encounters. Such theoretical frameworks suggest that a singular, unobserved entity behaves like a particle... \\[EXPAND\\] visible truths “We can never see the truth straight on,” Anne West notes in the margins of a piece of writing I share with her one January, “but through... \\[EXPAND\\] profit structures The field of design is defined by profit, by linear forms of power and the ongoing institutional arbitration of ideas. As Audre Lorde asserts, feelings were never meant to survive under such conditions. “Kept around as... \\[EXPAND\\] a conversational exchange with jonathan mark jackson | image interference “It’s not risky stuff, photographing still lives of objects and whatnot. But as I’ve grown into this medium, I’ve begun to notice a certain quality of... \\[EXPAND\\] structural magic Grammar is both an act of learning and imposing rules; it is simultaneously a project in making meaning, in pursuing magic. We can trace this understanding etymologically. Among the... \\[EXPAND\\] measurable stories I understand that we live by stories, and most imperatively, by the structures we impose on such stories; that we have been trained to expect... \\[EXPAND\\] paradoxical trends Quite like the color blue and the word grammar, my practice is not easily classifiable. It is always steeped in paradox. Nevertheless, at various junctures in time, I have... \\[EXPAND\\] paratactic style What I like about lists is well described by Brian Dillon in his essay on parataxis, a narrative structure defined by the placement of clauses or phrases, one after another, resisting the need to abide by notions of power and... \\[EXPAND\\] a conversational exchange with jonathan mark jackson | paratactic style “Sometimes, there are descriptions from novels or poems or visual metaphors that end up feeling like direct ideas for constructing pictures. I write... \\[EXPAND\\] dialogic presence Our vocabulary for experience takes root not only in formal definitions, but also as a result of verbal intonations. When written, the verbal is implied by punctuation — by question... \\[EXPAND\\] participatory expression I grew up at high-volume dinner tables, both crowded with people and crowded with voices. These voices often turned out indulgent stories, long-winded debates, and pithy turns of... \\[EXPAND\\] intervening experience We oscillate between passive delight in what we can only imagine and the desire to communicate that reality with precision. We oscillate alone... \\[EXPAND\\] aggregated material I have a tendency to aggregate readable material from others — not just words, but all manners of form. I am inclined toward Thomas Hirschhorn’s use of the word ramifications... \\[EXPAND\\] formal resistance In Caroline Levine’s book-length analysis of networks, she nods to Deleuze and Guattari at length, suggesting how a view of... \\[EXPAND\\] collective knowledge Typically used to refer to the general body of mankind, or of a nation, state, or community, the word public ends to encapsulate the people,... \\[EXPAND\\] networked knowledge It is Deleuze and Guatarri’s theoretical framework that animates my first steps toward a networked catalog of “knowledge,” which I eventually house online under the title, Spore Site. I had discovered in library... \\[EXPAND\\] reliable relations Everything is reliant on context — time and space. surface tension I follow up with Henri Cole immediately after his reply to my first set of questions. I begin —“Henri, before I clicked “reply” to this email,... \\[EXPAND\\] an email exchange with henri cole | surface tension “When I worked with Kiki Smith, I was responding to beautiful\u002Fsad color prints she'd made of the dying flower bouquets collected at her mother's... \\[EXPAND\\] an email exchange with henri cole | surface tension “With Jenny Holzer’s light projections of text at night, it is perhaps more a matter of black than white framing the words that are scrolling against a surface in the night.” surface production In 2008, the Dutch design studio Metahaven published a manifesto analyzing the presence of “surface” in our designed environments, and its propensity for replication.... \\[EXPAND\\] beauty’s legacy A quiet embrace of our prescribed bodily habits allows some of us to sustain momentum. To satisfy others is perhaps a means through which to satisfy ourselves.As my mother’s mother used to say, “A little makeup... \\[EXPAND\\] temptuous truths At times, I am loath to admit my temptation toward beauty, too easily convinced of its potential to work in service of truth. Of course, pursuing this endlessly bears some degree... \\[EXPAND\\] buoyant forces I remind myself of my grandmother. I play her voice in my ear. I play my mother’s voice as she sings her praises. “She taught us about light,”... \\[EXPAND\\] recurring dreams I have one dream which reanimates my imagination every couple of months. The arc of its narrative varies but its composition is always the same. It resides in a world I left behind a number of years ago, but which... \\[EXPAND\\] persistent pursuits Late one night, I ask my friend and former teammate Georgia Clopefil, a young writer with a forthcoming nonfiction debut, what... \\[EXPAND\\] a conversation exchange with georgia cloepfil | persistent pursuits “I do feel like I am chasing a voice, a sentence, a sound, an image from my brain. In that sense, the words are never going to be perfect and you... \\[EXPAND\\] image rhetoric I often feel that I am chasing similar things — a voice, a sentence, a sound, an image, an anecdote. It frustrates me, however, when the words aren’t the same shape as the moment lodged... \\[EXPAND\\] unconsummated desire In a short fragment of one of her essays, the photographer and w …. A Clean \u002F Minimalist, Monochrome \u002F Grayscale, Typographic \u002F Big Type website in the Art & Culture industry. Designed by Lydia Chodosh, developed by Donald Zhu. The overall color palette features White, Brown, Gray. The typography features Times New Roman (Serif), Aperçu (Sans Serif, Colophon), Aperçu Mono (Sans Serif, Colophon), Aperçu (Sans Serif, Colophon), Bradford (Serif, Lineto), Bradford (Serif, Lineto). AI description: Notations is a sophisticated digital translation of a printed catalog, functioning as an experimental, non-linear archive of poetic and visual fragments. The website serves as a spatial reading experience, eschewing traditional narrative structures in favor of a fragmented, curated syntax that allows the designer to shift frames and explore stories through a multi-dimensional lens. The visual identity is deeply intellectual and avant-garde, characterized by a complex, layered typographic layout that mimics the tactile density of a physical publication. Utilizing a muted, parchment-like color palette and a sophisticated interplay of serif typography and spatial arrangement, the design targets an audience of academics, artists, and design theorists who appreciate high-concept, experimental digital architecture.",{"id":712,"website_id":713,"page_id":712,"name":714,"slug":715,"url":716,"website_name":714,"website_slug":715,"website_url":717,"result_url":716,"fetched_at":718,"score":413,"score_boost":412,"ai_score":558,"freshness_score":719,"scored_at":720,"page_name":40,"page_url":716,"page_title":721,"page_description":42,"page_content":722,"page_sort":412,"is_home":419,"is_home_rank":418,"page_type_id":420,"page_type_name":47,"cover":723,"cover_mobile":726,"cover_sequence":728,"translations":804,"industry":807,"styles":808,"credits":809,"font_families":810,"technologies":811,"pagespeed":815,"pagespeed_mobile":821,"buckets":827,"search_payload":828},"ae48c1bf-6319-4438-92c6-fa731ad235c1","ff2abdb5-03e2-478c-b420-d9266b5f38ba","Magic Hour","magic-hour","https:\u002F\u002Fmagichour.vc\u002F","https:\u002F\u002Fmagichour.vc","2026-05-01T08:27:46.000Z",71,"2026-05-23T19:17:12.000Z","Ethos - Magic Hour","We are an early stage venture fund pursuing environmental progress , Years ago I realized that there are so many incredible brands out there making products that help us to reduce waste and eliminate the need for single-use plastic. But I also realized that finding all of those products required a lot of time, a lot of Internet trolling, and frankly, it just was just not convenient. So I decided to change that. Lauren Singer, Package Free View More Close human wellness , I created True Botanicals because no one should have to choose between luxurious and effective products or natural and safe products. We can have both. Hillary Peterson, True Botanicals View More Close and cultural resonance . The fashion industry has primarily existed to increase profit margins by marginalizing communities and people at the bottom of the supply chain. We found a way of increasing profit margin without hurting people, and we are transparent about the entire process. MATT SCANLAN, Naadam View More Close We believe that great brands with great ideas can truly transform consumer behavior. Our brands represent a forward thinking ethos , I’ve always loved questioning the status quo and society’s approach to things. Is there a better, more efficient, more environmentally friendly, more design-considered, more artful way to do them? I’ve always been fascinated with the process of discovery, invention, and rapid improvements and my favorite saying is ‘iteration is perfection.’ Miki Agrawal, Tushy View More Close offering products that will inspire change . I believe that great iconic brands are built on a really concise assortment of products. The disability community has constantly had to adapt and modify. It felt like a modular product offering really fit in to how they live their lives. Lucy Jones, Ffora View More Close Our portfolio spans wellness , For us, the communication of science is as important as doing good science. But you have to meet people where they are. We understand that science can feel intimidating and complex, so we use design, art, poetry, and pop culture as trojan horses. We think about it as building doors people can walk through. And we’re just getting started. ARA KATZ, Seed View More Close social consciousness , Although we’re a snack food company, we are actually in the business of doing good. It makes me feel purposeful knowing we are changing children’s lives around the world. Kristen Bell, This Saves Lives View More Close environment , We wanted to demonstrate that we can use sustainable materials to create products that look better, feel better, and perform better than virgin materials can do on their own. Stacy Flynn, Evrnu View More Close food , From ingredients to taste, flavored sparkling waters often fall flat. My intention for Minna was to create a better sparkling beverage with only organic and non-GMO ingredients, and that tastes delicious without the need for sugar or added sweeteners. Ryan Fortwendel , Minna View More Close and fashion . The fashion industry has primarily existed to increase profit margins by marginalizing communities and people at the bottom of the supply chain. We found a way of increasing profit margin without hurting people, and we are transparent about the entire process. Matthew Scanlan, Naadam View More Close In the News 12\u002F09\u002F22 on Travel Noire TUSHY Is Giving Away 10,000 Bidets To Airbnb Hosts This Holiday Season Read More 12\u002F01\u002F22 on PR Newswire Evrnu and Zara Launch Capsule Collection Made with Breakthrough Recycled Waste Material: NuCycl Lyocell Read More 11\u002F10\u002F22 on Forbes Kristen Bell’s This Saves Lives Acquired By Good Worldwide For Under $5 Million Read More 11\u002F21\u002F22 on Yes! Ramping Up Fashion’s Accessible Future Read More 11\u002F02\u002F22 on Yahoo! New Clinical Trial Finds Seed's Pediatric Synbiotic PDS-08™ Impacts Gut Microbiome and Bowel Movements in Children Read More 11\u002F01\u002F22 on PR Newswire Nécessaire Becomes a B Corp Read More 10\u002F15\u002F22 on Travel + Leisure A Stay at a Luxury Resort Inspired Me to Try This TikTok-famous Bathroom Hack — Shop It at Amazon Read More 10\u002F13\u002F22 on Yahoo! True Botanicals Said To Be Mulling Deal Options Read More 08\u002F26\u002F22 on Glossy Fashion Briefing: Naadam’s Matt Scanlan Is Quietly Building a Brand Empire Read More 08\u002F11\u002F22 on Travel + Leisure I'll Be Wearing This Lightweight Mineral Sunscreen Every Day — and Packing It for Every Trip Read More 08\u002F04\u002F22 on Forbes To Support Mental Wellbeing, Seed Health Launches a Gut-Brain Development Program in Partnership With Axial Therapeutics Read More 06\u002F20\u002F22 on PENTA Rags To Riches Read More 06\u002F08\u002F22 on Food Business News New Berlin Beverage Acquires Sparkling Iced Tea Maker Read More 06\u002F07\u002F22 on PR News Offbeat PR: Promoting The TUSHY Bidet Read More 05\u002F12\u002F22 on PR Newswire Finless Foods Launches Its Plant-Based Pokè-Style Tuna to the Foodservice Industry at the National Restaurant Association Show Read More 05\u002F12\u002F22 on Hypebae Nécessaire Launches A New Neck Serum Read More 04\u002F19\u002F22 on Forbes Why True Botanicals Is Embracing Regenerative Farming—And How It Impacts The Beauty Industry Read More 04\u002F12\u002F22 on PR Newswire Seed Expands into Children's Health with Launch of Its First Clinically Studied Pediatric Synbiotic Read More 04\u002F01\u002F22 on Forbes Evrnu’s Recycled Waste Fiber Launches Today, And Could Outperfo …",{"id":724,"height":13,"width":12,"blurhash":725},"d84edfe3-01b4-4e98-bdb0-5265e91519cc","radial-gradient(at 0 0,#f8f8f2,#00000000 50%),radial-gradient(at 33% 0,#f7f7f1,#00000000 50%),radial-gradient(at 67% 0,#fafaf3,#00000000 50%),radial-gradient(at 100% 0,#fbfbf4,#00000000 50%),radial-gradient(at 0 50%,#eaeae4,#00000000 50%),radial-gradient(at 33% 50%,#e5e5df,#00000000 50%),radial-gradient(at 67% 50%,#e4e4dd,#00000000 50%),radial-gradient(at 100% 50%,#ecece5,#00000000 50%),radial-gradient(at 0 100%,#eaeae5,#00000000 50%),radial-gradient(at 33% 100%,#e4e4df,#00000000 50%),radial-gradient(at 67% 100%,#e6e6e1,#00000000 50%),radial-gradient(at 100% 100%,#efefe9,#00000000 50%)",{"id":727,"height":15,"width":14,"blurhash":42},"12abb0f5-87fa-496f-b2ad-14c2e285bb67",[729,732,735,738,741,744,747,750,753,756,759,762,765,768,771,774,777,780,783,786,789,792,795,798,801],{"directus_files_id":730},{"id":731},"c9b1afa5-f2b1-4daf-92c5-c931cf7da6ca",{"directus_files_id":733},{"id":734},"d0bd0a47-145b-4a9a-80dd-46c9d1f47de4",{"directus_files_id":736},{"id":737},"48fc1644-b4c9-46fd-8c74-d75a521f2f9a",{"directus_files_id":739},{"id":740},"9e771be0-0cb9-4a58-80ad-5b4f4a52f0da",{"directus_files_id":742},{"id":743},"a6b6f579-f1d9-4cb4-a2a1-044c819ef598",{"directus_files_id":745},{"id":746},"b20a4798-4b04-4314-90d0-70fe4af32d94",{"directus_files_id":748},{"id":749},"da8461c1-641e-4d0f-adac-a0a6c1232e97",{"directus_files_id":751},{"id":752},"61e99444-83fe-40fc-ba0f-ff0bc6bc1a31",{"directus_files_id":754},{"id":755},"82f803fa-7cfb-467c-aa44-4fcac3112e2f",{"directus_files_id":757},{"id":758},"bc684f20-b998-4fd1-9556-a4afd30643bd",{"directus_files_id":760},{"id":761},"1759c356-64a3-42dd-ba87-5abaa7166ae2",{"directus_files_id":763},{"id":764},"c624ce17-73fe-409a-ae8b-3d3679f8e9fb",{"directus_files_id":766},{"id":767},"7a32852e-6d81-4a33-9c38-abff89cbea7e",{"directus_files_id":769},{"id":770},"b0a0c33a-b678-41a8-92c4-4d3d9959bfbb",{"directus_files_id":772},{"id":773},"c53b3090-4c70-4c5b-b925-df56e1298b93",{"directus_files_id":775},{"id":776},"d77b6f16-7a7e-4b23-a86f-35711b4dbafa",{"directus_files_id":778},{"id":779},"877970a7-1e94-44b7-bcda-8da49f2b43fc",{"directus_files_id":781},{"id":782},"c0a6bf3b-aec0-4f38-9dd6-38bf9d0fd9dc",{"directus_files_id":784},{"id":785},"3f40e188-599e-4cc7-b086-686e50fdb14c",{"directus_files_id":787},{"id":788},"7bcfbc31-ccab-451a-9b32-9a6d5fe68adf",{"directus_files_id":790},{"id":791},"10e0b19b-4539-4ff2-a1aa-2d7c9532f693",{"directus_files_id":793},{"id":794},"88d8ce41-7f28-4a48-8b6b-9dddbb3ee3df",{"directus_files_id":796},{"id":797},"8fc9d14a-5bc0-46f6-8ab9-47c83ec8aa39",{"directus_files_id":799},{"id":800},"2e6f0796-dadf-4bd1-bea6-68b7ed6f78c2",{"directus_files_id":802},{"id":803},"1a4af2ca-41de-40bd-a5c9-ba57217165e7",[805],{"languages_code":519,"description":806},"Magic Hour is an early-stage venture fund dedicated to backing brands that drive environmental progress, human wellness, and cultural resonance. The website serves as a sophisticated digital manifesto, positioning the fund not just as a source of capital, but as a strategic partner for visionary founders looking to transform consumer behavior through purpose-driven innovation.\n\nThe visual identity is defined by a high-end, editorial aesthetic that leans heavily into sophisticated typography and a spacious, airy layout. By integrating organic imagery directly into the typographic flow, the design achieves a seamless blend of text and art, creating a sense of movement and human connection. The palette is muted and natural, reinforcing the fund's commitment to wellness and environmental consciousness while maintaining a polished, professional allure.","Finance & Fintech",[30,26,34],[],[],[118,812,161,813,175,814],"jQuery UI","Swiper","WP Engine",[816,818,819,820],{"score":817,"category":532},72,{"score":413,"category":534},{"score":539,"category":537},{"score":653,"category":540},[822,824,825,826],{"score":823,"category":532},48,{"score":413,"category":534},{"score":539,"category":537},{"score":653,"category":540},[185,189,193],"Website: Magic Hour. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Ethos - Magic Hour. Page content: We are an early stage venture fund pursuing environmental progress , Years ago I realized that there are so many incredible brands out there making products that help us to reduce waste and eliminate the need for single-use plastic. But I also realized that finding all of those products required a lot of time, a lot of Internet trolling, and frankly, it just was just not convenient. So I decided to change that. Lauren Singer, Package Free View More Close human wellness , I created True Botanicals because no one should have to choose between luxurious and effective products or natural and safe products. We can have both. Hillary Peterson, True Botanicals View More Close and cultural resonance . The fashion industry has primarily existed to increase profit margins by marginalizing communities and people at the bottom of the supply chain. We found a way of increasing profit margin without hurting people, and we are transparent about the entire process. MATT SCANLAN, Naadam View More Close We believe that great brands with great ideas can truly transform consumer behavior. Our brands represent a forward thinking ethos , I’ve always loved questioning the status quo and society’s approach to things. Is there a better, more efficient, more environmentally friendly, more design-considered, more artful way to do them? I’ve always been fascinated with the process of discovery, invention, and rapid improvements and my favorite saying is ‘iteration is perfection.’ Miki Agrawal, Tushy View More Close offering products that will inspire change . I believe that great iconic brands are built on a really concise assortment of products. The disability community has constantly had to adapt and modify. It felt like a modular product offering really fit in to how they live their lives. Lucy Jones, Ffora View More Close Our portfolio spans wellness , For us, the communication of science is as important as doing good science. But you have to meet people where they are. We understand that science can feel intimidating and complex, so we use design, art, poetry, and pop culture as trojan horses. We think about it as building doors people can walk through. And we’re just getting started. ARA KATZ, Seed View More Close social consciousness , Although we’re a snack food company, we are actually in the business of doing good. It makes me feel purposeful knowing we are changing children’s lives around the world. Kristen Bell, This Saves Lives View More Close environment , We wanted to demonstrate that we can use sustainable materials to create products that look better, feel better, and perform better than virgin materials can do on their own. Stacy Flynn, Evrnu View More Close food , From ingredients to taste, flavored sparkling waters often fall flat. My intention for Minna was to create a better sparkling beverage with only organic and non-GMO ingredients, and that tastes delicious without the need for sugar or added sweeteners. Ryan Fortwendel , Minna View More Close and fashion . The fashion industry has primarily existed to increase profit margins by marginalizing communities and people at the bottom of the supply chain. We found a way of increasing profit margin without hurting people, and we are transparent about the entire process. Matthew Scanlan, Naadam View More Close In the News 12\u002F09\u002F22 on Travel Noire TUSHY Is Giving Away 10,000 Bidets To Airbnb Hosts This Holiday Season Read More 12\u002F01\u002F22 on PR Newswire Evrnu and Zara Launch Capsule Collection Made with Breakthrough Recycled Waste Material: NuCycl Lyocell Read More 11\u002F10\u002F22 on Forbes Kristen Bell’s This Saves Lives Acquired By Good Worldwide For Under $5 Million Read More 11\u002F21\u002F22 on Yes! Ramping Up Fashion’s Accessible Future Read More 11\u002F02\u002F22 on Yahoo! New Clinical Trial Finds Seed's Pediatric Synbiotic PDS-08™ Impacts Gut Microbiome and Bowel Movements in Children Read More 11\u002F01\u002F22 on PR Newswire Nécessaire Becomes a B Corp Read More 10\u002F15\u002F22 on Travel + Leisure A Stay at a Luxury Resort Inspired Me to Try This TikTok-famous Bathroom Hack — Shop It at Amazon Read More 10\u002F13\u002F22 on Yahoo! True Botanicals Said To Be Mulling Deal Options Read More 08\u002F26\u002F22 on Glossy Fashion Briefing: Naadam’s Matt Scanlan Is Quietly Building a Brand Empire Read More 08\u002F11\u002F22 on Travel + Leisure I'll Be Wearing This Lightweight Mineral Sunscreen Every Day — and Packing It for Every Trip Read More 08\u002F04\u002F22 on Forbes To Support Mental Wellbeing, Seed Health Launches a Gut-Brain Development Program in Partnership With Axial Therapeutics Read More 06\u002F20\u002F22 on PENTA Rags To Riches Read More 06\u002F08\u002F22 on Food Business News New Berlin Beverage Acquires Sparkling Iced Tea Maker Read More 06\u002F07\u002F22 on PR News Offbeat PR: Promoting The TUSHY Bidet Read More 05\u002F12\u002F22 on PR Newswire Finless Foods Launches Its Plant-Based Pokè-Style Tuna to the Foodservice Industry at the National Restaurant Association Show Read More 05\u002F12\u002F22 on Hypebae Nécessaire Launches A New Neck Serum Read More 04\u002F19\u002F22 on Forbes Why True Botanicals Is Embracing Regenerative Farming—And How It Impacts The Beauty Industry Read More 04\u002F12\u002F22 on PR Newswire Seed Expands into Children's Health with Launch of Its First Clinically Studied Pediatric Synbiotic Read More 04\u002F01\u002F22 on Forbes Evrnu’s Recycled Waste Fiber Launches Today, And Could Outperfo …. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Finance & Fintech industry. The overall color palette features White, Black, Gray. Built using jQuery, jQuery UI, PHP, Swiper, WordPress, WP Engine. AI description: Magic Hour is an early-stage venture fund dedicated to backing brands that drive environmental progress, human wellness, and cultural resonance. The website serves as a sophisticated digital manifesto, positioning the fund not just as a source of capital, but as a strategic partner for visionary founders looking to transform consumer behavior through purpose-driven innovation. The visual identity is defined by a high-end, editorial aesthetic that leans heavily into sophisticated typography and a spacious, airy layout. By integrating organic imagery directly into the typographic flow, the design achieves a seamless blend of text and art, creating a sense of movement and human connection. The palette is muted and natural, reinforcing the fund's commitment to wellness and environmental consciousness while maintaining a polished, professional allure."]