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Large-scale typography, grainy textures, and striking imagery create a sense of urgency and depth, positioning the studio as a creative force for progressive, mission-driven organizations.",[451,263,30],"Brutalist \u002F Neo-Brutalist",[],[454,455],"Univers","Monument Grotesk Mono",[277],[458,460,462,463],{"score":459,"category":111},86,{"score":461,"category":114},94,{"score":118,"category":117},{"score":118,"category":120},[465,467,468,469],{"score":466,"category":111},78,{"score":461,"category":114},{"score":118,"category":117},{"score":118,"category":120},[142,471,472,134,138],"brown","orange","Website: Yonis. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Yonis | Projects. Page description: A brand strategy, identity, and communication studio redefining purpose-driven businesses with an integrated and sustainable approach.. Page content: Yonis Integrated Brand Design A micro-sized brand studio using design for social good. Founded by Lukas Yonis Abubeker. [ New Made at mucho Savinco Social capital Finance Global South ](\u002Fprojects\u002Fsavinco) [ Bright red text on a dark red background that says \"Sustainability doesn't need a 'business case.'\" New Made at mucho Otherwise Full-body ecology Design Climate ](\u002Fprojects\u002Fotherwise) [ Close-up on a field of flowers with zooming motion blur effect applied. New Made at mucho Augur Channeling change Design Innovation ](\u002Fprojects\u002Faugur) [ A billboard outside displays Minc branding. Logo, typography, and colors are highlighted. New Made at mucho Minc Clarifying the process Design Architecture ](\u002Fprojects\u002Fminc) [ An 1800's French-style dining room with a mixture of plants and mid-century modern furniture. New Made at mucho Oddity Form Finding the elusive Design Interiors ](\u002Fprojects\u002Foddity-form) [ A close-up shot of an olive oil bottle. There is black text layered on top of a blind-embossed wreath. New Made at mucho Miceli & Sensat Blending backgrounds Food condiments ](\u002Fprojects\u002Fmiceli-sensat) [ A close-up photo of a blind-embossed folder. New Made at mucho The Ground Up Back to basics Beauty Climate ](\u002Fprojects\u002Fthe-ground-up) [ An animation of the HacTe logo. Each letter appears one-by-one along with the business description, connecting the purpose of the business to the name. New Made at mucho Hac Te Exploring technology Culture Technology ](\u002Fprojects\u002Fhac-te) [ Advertising billboards in different colors are displayed along a street. New Made at mucho Waao Left speechless Food condiments ](\u002Fprojects\u002Fwaao) [ A picture of two vinyl records sitting one on top of the other. New Made at mucho Hombres de Fuego Slowly burning Culture Collaboration ](\u002Fprojects\u002Fhombres-de-fuego) [ A picture of three neon green wash instruction tags. New Made at mucho Anybodies Asking questions Fashion Gender Inclusion ](\u002Fprojects\u002Fanybodies) [ An isometric grid of the Adcolor Futures publication. A woman's face is constructed from multiple participants using a collage technique. New Made at mucho Futures Highlighting diversity Culture Diversity ](\u002Fprojects\u002Ffutures) [ How do we create integrated brands? Find out what guides us. ](\u002Fprofile) Atmospheric light falling on wall Yonis. Integrated Brand Design. inquiries lukas@studioyonis.com Social InstagramAre.na otherwise newsletter Subscribe to Otherwise for new perspectives on designers' role in climate action. [ Subscribe ](https:\u002F\u002Fwww.otherwise.earth\u002F?utm_source=yonis+footer+link&utm_medium=referral) ProjectsProfileArchive [ otherwise ](https:\u002F\u002Fwww.otherwise.earth\u002F?utm_source=yonis+menu+link&utm_medium=referral). A Brutalist \u002F Neo-Brutalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features Black, Brown, Orange, White, Gray. The typography features Univers (Sans Serif), Monument Grotesk Mono (Sans Serif, Dinamo). Built using jQuery. AI description: Yonis is a boutique brand strategy and identity studio dedicated to driving social impact through purposeful design. The website serves as a high-impact portfolio, showcasing a diverse range of projects that bridge the gap between commercial viability and social good. Its mission is centered on redefining how businesses communicate their values in an increasingly conscious global market. The visual identity is bold, avant-garde, and unapologetically expressive. Utilizing a high-contrast color palette of deep blacks, vibrant yellows, and saturated reds, the site rejects traditional corporate minimalism in favor of a more visceral, editorial aesthetic. Large-scale typography, grainy textures, and striking imagery create a sense of urgency and depth, positioning the studio as a creative force for progressive, mission-driven organizations.",{"id":475,"website_id":476,"page_id":475,"name":477,"slug":478,"url":479,"website_name":477,"website_slug":478,"website_url":480,"result_url":479,"fetched_at":481,"score":220,"score_boost":366,"ai_score":367,"freshness_score":368,"scored_at":482,"page_name":42,"page_url":479,"page_title":483,"page_description":484,"page_content":485,"page_sort":366,"is_home":373,"is_home_rank":374,"page_type_id":375,"page_type_name":48,"cover":486,"cover_mobile":489,"cover_sequence":491,"translations":582,"industry":21,"styles":585,"credits":587,"font_families":588,"technologies":594,"pagespeed":597,"pagespeed_mobile":604,"buckets":611,"search_payload":612},"98001a40-1322-4480-80d5-1f0459d7d13a","fba939e0-b944-4461-b6ed-e67ab3260e40","Hyperfocus","hyperfocus","https:\u002F\u002Fhyperfocus.cc\u002F","https:\u002F\u002Fhyperfocus.cc","2026-05-03T21:04:25.000Z","2026-05-23T19:20:24.000Z","Hyperfocus – Contemporary Brand Design Studio","Elevating brands for a digital world. Hyperfocus is an international design studio. We sit at the intersection between brand & product design. We build beautiful digital-first brand’s you can't help but fall in love with.","Hyperfocus - Work - About - Journal - The Brand Review - Contact - Work - About - Journal - The Brand Review - Contact Building the worlds most courageous brands that create impact and move you with soul A design studio that sits at the intersection between brand & product design. We create loveable, shareable, bold, and engaging digital-first brands that will change the world. Recent Work [ WhereverSIM ▷ IoT Connectivity WhereverSIM ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fwhereversim)[ WhereverSIM ▷ IoT Connectivity ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fwhereversim \"WhereverSIM\") [ KNSK ▷ Advertising Agency KNSK ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fknsk)[ KNSK ▷ Advertising Agency ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fknsk \"KNSK\") [ Orb - Health Tech ▷ Tech Start Up Orb - Health Tech ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Forb)[ Orb - Health Tech ▷ Tech Start Up ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Forb \"Orb - Health Tech\") [ DAYY ▷ DAYY Let's Rethink Tomorrow DAYY ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fdayy)[ DAYY ▷ DAYY Let's Rethink Tomorrow ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fdayy \"DAYY\") ▷ View all work #### Journal Our journal is our little quiet corner of the internet. Here we can express our thoughts, hopes, dreams, and aspirations as people and as a design studio. INTERVIEW Interview with Max from Ragged Edge on the POD read more FEATURED Our co-founder Paul, announced as one of the top 20 designers in 2025 #### read more ONSTAGE Who is? Get to know our latest designer Lelaina and her passion for branding read more ONSTAGE See the full video of us on stage at this years D&AD festival. Talking about the Nike Run branding #### read more ▷ See what's new Our Purpose We believe in building a place that is fun, friendly, and aspirational. Our team is passionate about creating change, not only in how branding is done but also socially, sustainable, and responsibly. ▷ Learn more about us Clients We are proud to partner with some of the most visionary brands in the world, from start-ups to global icons. Join our newsletter Join our growing crew of subscribers as we share some of the hottest links, news, stories, and opinions in the design industry today. Get in touch! We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those? Let’s connect. hi\\[@\\]hyperfocus.cc Hyperfocus GmbH Eppendorfer Weg 95a 20259 Hamburg Germany Journal ## Instagram## YouTube ## LinkedIn ©2026 Hyperfocus Imprint | Privacy Policy",{"id":487,"height":13,"width":12,"blurhash":488},"c9f1ba71-e48f-4df1-ac45-ff42258e6233","radial-gradient(at 0 0,#beb8b2,#00000000 50%),radial-gradient(at 33% 0,#cec8c7,#00000000 50%),radial-gradient(at 67% 0,#d5ced2,#00000000 50%),radial-gradient(at 100% 0,#c2bebd,#00000000 50%),radial-gradient(at 0 50%,#837058,#00000000 50%),radial-gradient(at 33% 50%,#9a9376,#00000000 50%),radial-gradient(at 67% 50%,#b3ad89,#00000000 50%),radial-gradient(at 100% 50%,#908967,#00000000 50%),radial-gradient(at 0 100%,#988383,#00000000 50%),radial-gradient(at 33% 100%,#a7a1a9,#00000000 50%),radial-gradient(at 67% 100%,#bdbbc7,#00000000 50%),radial-gradient(at 100% 100%,#9e989f,#00000000 50%)",{"id":490,"height":15,"width":14,"blurhash":381},"b7ba9faa-b5d9-4a3d-a41f-d27c39e69513",[492,495,498,501,504,507,510,513,516,519,522,525,528,531,534,537,540,543,546,549,552,555,558,561,564,567,570,573,576,579],{"directus_files_id":493},{"id":494},"0ad8e8b4-2d52-40df-bb3b-2309ac199a2e",{"directus_files_id":496},{"id":497},"53f96cfd-f38c-4b0f-82a3-5a521e9939a8",{"directus_files_id":499},{"id":500},"220818b4-7126-4caa-9948-2bf3703cfdde",{"directus_files_id":502},{"id":503},"365a2f43-1f92-4739-b9b2-65a2484a4733",{"directus_files_id":505},{"id":506},"351262e8-7894-4276-9119-b1867bc2e8ee",{"directus_files_id":508},{"id":509},"c9e6b891-81a2-4605-859c-27b74348c78e",{"directus_files_id":511},{"id":512},"9c7e39c7-18fd-47c4-8a0c-000926a038e2",{"directus_files_id":514},{"id":515},"c8434da0-0770-49ee-8734-f5101f7fab54",{"directus_files_id":517},{"id":518},"f4abd766-fcf7-4d63-8272-3b6d58685f91",{"directus_files_id":520},{"id":521},"e866bd66-ba79-4871-88b4-661acec60791",{"directus_files_id":523},{"id":524},"28052c05-10cf-49d1-8c43-373d66c72ca5",{"directus_files_id":526},{"id":527},"408340f8-5884-4b97-929b-599bdfef4eec",{"directus_files_id":529},{"id":530},"b69faf87-47d9-490a-bae5-85a83fccfde5",{"directus_files_id":532},{"id":533},"60271b7e-ff0f-486a-b910-888208022f21",{"directus_files_id":535},{"id":536},"c809c858-7afa-42cc-becb-6af40dfdd988",{"directus_files_id":538},{"id":539},"6d024a78-b042-4551-9e7c-18ff715096bd",{"directus_files_id":541},{"id":542},"f8e4f285-84f5-410e-b232-8811dc89f2bd",{"directus_files_id":544},{"id":545},"dd00eb32-297b-4c98-966f-3bd88b217abc",{"directus_files_id":547},{"id":548},"2b268e96-b5bd-419e-a2c9-6e7e21af44da",{"directus_files_id":550},{"id":551},"b5bbd342-51af-4f60-8abb-ad0344bf7ba5",{"directus_files_id":553},{"id":554},"4935257e-6188-48f3-b302-390c387b9cc1",{"directus_files_id":556},{"id":557},"35ef398f-80a7-407f-8cd1-94ad82159869",{"directus_files_id":559},{"id":560},"2e54245f-270a-4385-8506-c89839b6cf65",{"directus_files_id":562},{"id":563},"2603eb60-91b7-48db-bf02-1be272f74d38",{"directus_files_id":565},{"id":566},"6e99bea9-550d-4af2-b338-550fb30906bb",{"directus_files_id":568},{"id":569},"63086a88-6d48-4284-93aa-b92517045211",{"directus_files_id":571},{"id":572},"26de8280-d160-432f-8248-d7d1c745d4ce",{"directus_files_id":574},{"id":575},"68bfea24-13bf-41ec-9bde-9a52236023c1",{"directus_files_id":577},{"id":578},"fe6718df-b821-4042-b8c7-19cc6508628c",{"directus_files_id":580},{"id":581},"af371a95-8efe-46e3-88c2-eeee0bdaf3a9",[583],{"languages_code":448,"description":584},"Hyperfocus is a high-caliber international design studio operating at the sophisticated intersection of brand identity and digital product design. The studio positions itself as a strategic partner for brands navigating a digital-first world, offering a holistic approach that blends creative storytelling with functional engineering. Their portfolio suggests a focus on high-growth, modern entities that require both aesthetic distinction and scalable digital systems.\n\nThe visual identity is defined by a bold, editorial aesthetic that leans heavily into contemporary minimalism and high-impact typography. By utilizing expansive white space, a disciplined grid system, and a striking monochromatic palette punctuated by strategic color blocks, the design communicates authority and premium quality. The use of large-scale type and cinematic imagery creates a sense of depth and motion, appealing to a sophisticated audience of founders and marketing leaders who value cutting-edge, trend-setting design.",[26,586,30],"High-End \u002F Luxury",[],[299,589,590,590,590,591,591,591,591,592,592,593],"Aktiv Grotesk","Ginto","Antarctica","Gambetta","Source Code",[595,277,278,596,284,279],"EWWW Image Optimizer","Semplice",[598,600,602,603],{"score":599,"category":111},73,{"score":601,"category":114},99,{"score":115,"category":117},{"score":217,"category":120},[605,607,609,610],{"score":606,"category":111},50,{"score":608,"category":114},98,{"score":118,"category":117},{"score":217,"category":120},[134,142,138],"Website: Hyperfocus. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Hyperfocus – Contemporary Brand Design Studio. Page description: Elevating brands for a digital world. Hyperfocus is an international design studio. We sit at the intersection between brand & product design. We build beautiful digital-first brand’s you can't help but fall in love with.. Page content: Hyperfocus - Work - About - Journal - The Brand Review - Contact - Work - About - Journal - The Brand Review - Contact Building the worlds most courageous brands that create impact and move you with soul A design studio that sits at the intersection between brand & product design. We create loveable, shareable, bold, and engaging digital-first brands that will change the world. Recent Work [ WhereverSIM ▷ IoT Connectivity WhereverSIM ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fwhereversim)[ WhereverSIM ▷ IoT Connectivity ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fwhereversim \"WhereverSIM\") [ KNSK ▷ Advertising Agency KNSK ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fknsk)[ KNSK ▷ Advertising Agency ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fknsk \"KNSK\") [ Orb - Health Tech ▷ Tech Start Up Orb - Health Tech ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Forb)[ Orb - Health Tech ▷ Tech Start Up ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Forb \"Orb - Health Tech\") [ DAYY ▷ DAYY Let's Rethink Tomorrow DAYY ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fdayy)[ DAYY ▷ DAYY Let's Rethink Tomorrow ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fdayy \"DAYY\") ▷ View all work #### Journal Our journal is our little quiet corner of the internet. Here we can express our thoughts, hopes, dreams, and aspirations as people and as a design studio. INTERVIEW Interview with Max from Ragged Edge on the POD read more FEATURED Our co-founder Paul, announced as one of the top 20 designers in 2025 #### read more ONSTAGE Who is? Get to know our latest designer Lelaina and her passion for branding read more ONSTAGE See the full video of us on stage at this years D&AD festival. Talking about the Nike Run branding #### read more ▷ See what's new Our Purpose We believe in building a place that is fun, friendly, and aspirational. Our team is passionate about creating change, not only in how branding is done but also socially, sustainable, and responsibly. ▷ Learn more about us Clients We are proud to partner with some of the most visionary brands in the world, from start-ups to global icons. Join our newsletter Join our growing crew of subscribers as we share some of the hottest links, news, stories, and opinions in the design industry today. Get in touch! We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those? Let’s connect. hi\\[@\\]hyperfocus.cc Hyperfocus GmbH Eppendorfer Weg 95a 20259 Hamburg Germany Journal ## Instagram## YouTube ## LinkedIn ©2026 Hyperfocus Imprint | Privacy Policy. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features White, Black, Gray. The typography features Inter (Sans Serif), Aktiv Grotesk (Sans Serif, Dalton Maag), Ginto (Sans Serif, Dinamo), Ginto (Sans Serif, Dinamo), Ginto (Sans Serif, Dinamo), Antarctica (Sans Serif, Newglyph), Antarctica (Sans Serif, Newglyph), Antarctica (Sans Serif, Newglyph), Antarctica (Sans Serif, Newglyph), Gambetta (Serif), Gambetta (Serif), Source Code (Sans Serif). Built using EWWW Image Optimizer, jQuery, PHP, Semplice, Typekit, WordPress. AI description: Hyperfocus is a high-caliber international design studio operating at the sophisticated intersection of brand identity and digital product design. The studio positions itself as a strategic partner for brands navigating a digital-first world, offering a holistic approach that blends creative storytelling with functional engineering. Their portfolio suggests a focus on high-growth, modern entities that require both aesthetic distinction and scalable digital systems. The visual identity is defined by a bold, editorial aesthetic that leans heavily into contemporary minimalism and high-impact typography. By utilizing expansive white space, a disciplined grid system, and a striking monochromatic palette punctuated by strategic color blocks, the design communicates authority and premium quality. The use of large-scale type and cinematic imagery creates a sense of depth and motion, appealing to a sophisticated audience of founders and marketing leaders who value cutting-edge, trend-setting design.",{"id":614,"website_id":615,"page_id":614,"name":616,"slug":617,"url":618,"website_name":616,"website_slug":617,"website_url":619,"result_url":618,"fetched_at":620,"score":220,"score_boost":366,"ai_score":219,"freshness_score":599,"scored_at":621,"page_name":42,"page_url":618,"page_title":622,"page_description":623,"page_content":624,"page_sort":366,"is_home":373,"is_home_rank":374,"page_type_id":375,"page_type_name":48,"cover":625,"cover_mobile":628,"cover_sequence":630,"translations":712,"industry":21,"styles":715,"credits":716,"font_families":717,"technologies":719,"pagespeed":722,"pagespeed_mobile":727,"buckets":732,"search_payload":733},"dcb6e1d8-9983-498f-9f5c-bf3aaa2f5fca","910206b0-0098-4173-ad67-19f4795e3149","Odd Notion Studio","odd-notion-studio","https:\u002F\u002Foddnotion.com\u002F","https:\u002F\u002Foddnotion.com","2026-05-03T13:43:21.000Z","2026-05-23T19:23:50.000Z","ODD NOTION STUDIO","We're an award-winning branding studio based in Portland, Oregon. We launch brands that benefit people and the planet. Certified B-Corporation and 1% for the Planet.","We're a branding studio based in Portland, Oregon. We launch brands that benefit people and the planet. Show All Projects Show All Projects Recognized by the world’s leading awards. Black background with white text that says 'PRINT' in the center. Logo for the Anthem Awards with a black background, a white triangle with a stylized 'A' inside, and the words 'ANTHEM AWARDS' in bold white text. The logo of The Webby Awards featuring a white stylized trophy on a black background with the text 'The Webby Awards'. Latest Projects [A person with short hair wearing a black backpack with purple letters spelling 'PITCH BLACK' and small white text 'The home of black ideas,' standing against a gradient purple-blue background. ](\u002Fpitchblack) Pitch Black Brand System, Website [Colorful infographic about healing with anxiety and perfectionism, featuring a smiling woman with curly hair, surrounded by text bubbles that read 'Healing with Anxiety & Perfectionism', 'Combating Your', 'Being Too Hard on You', and 'Calming Your Anxiety and Worry'. ](\u002Fsesh) Sesh Brand System, Website [A group of five people viewing a large, colorful geometric sculpture resembling a Rubik's Cube, with one person reaching toward it. ](\u002Farthur) Arthur Brand System, Website, Campaign Show All Projects Show All Projects Listen See how planet, people, and profit come together to disrupt business as usual. The Sunny Brands show spotlights visionary businesses and organizations creating meaningful social and environmental impact. Each episode explores a brand that's transforming how we approach positive change. Featured [ S2.Ep11 – R.S. Wallace ](\u002Fsunny-brands-podcast\u002Frswallace) August 4, 2025 S2.Ep11 – R.S. Wallace August 4, 2025 August 4, 2025 [ S2.Ep10 – Patagonia ](\u002Fsunny-brands-podcast\u002Fpatagonia) July 7, 2025 S2.Ep10 – Patagonia July 7, 2025 July 7, 2025 [ S2.Ep9 – Warby Parker ](\u002Fsunny-brands-podcast\u002Fwarby-parker) June 19, 2025 S2.Ep9 – Warby Parker June 19, 2025 June 19, 2025 [ S2.Ep8 – New Avenues Ink ](\u002Fsunny-brands-podcast\u002Fnew-avenues-ink) June 5, 2025 S2.Ep8 – New Avenues Ink June 5, 2025 June 5, 2025 [ S2.Ep7 – 818 Tequila ](\u002Fsunny-brands-podcast\u002F818) May 28, 2025 S2.Ep7 – 818 Tequila May 28, 2025 May 28, 2025 Browse All Episodes Browse All Episodes Newsworthy - ## Your Feel-Good Uniform As part of our Dream Night initiative, which donates 5% of our top revenue to minority-owned small businesses, we partnered with Baan de Sol, an ethical clothing brand made by women for women. Visit Website - ## Brand New Features Pitch Black's Bold Evolution The kind folks at Brand New have featured our brand identity work for Pitch Black. The article examines Pitch Black's brand identity evolution from the afro comb's cultural symbolism to a refined typographic approach using VTC Spike and Cheltenham fonts. The review highlights the brand's rich purple and black color palette and commends its confident tone of voice. Read Feature - ## Typography leads the way in Odd Notion’s identity for Pitch Black, celebrating Black excellence The kind folks at The Brand Identity have featured our branding and website project for Pitch Black. TBI is the home of \"Graphic Design's Greatest,\" as they call themselves. We're humbled to be recognized with such high esteem. Read Feature - ## Eleazar Ruiz Sits Down with Jelani Memory on the Pitch Black Podcast Get ready for an insightful new episode of The Pitch Black Podcast! This week, host Jelani Memory sits down with Eleazar Ruiz the visionary founder of Odd Notion to delve into the exciting rebranding of Pitch Black and the profound role storytelling plays in design. Listen - ## Pro-Bono Initiative Our B Corp™ certification acknowledges our ongoing efforts to champion diversity, equity, community, and sustainability in our daily operations. One of the ways we demonstrate our commitment is through Dream Night, our pro-bono initiative specifically designed to assist minority-led brands in need of creative services. Learn more - ## We're a proud B Corp! We are thrilled to announce that Odd Notion has achieved B Corp status. We are excited to join the esteemed community of 7,351 B Corps worldwide. Together, we are dedicated to driving positive change in our local economy, ensuring that it benefits all individuals, communities, and the planet. Read more - ## Your Feel-Good Uniform As part of our Dream Night initiative, which donates 5% of our top revenue to minority-owned small businesses, we partnered with Baan de Sol, an ethical clothing brand made by women for women. Visit Website - ## Brand New Features Pitch Black's Bold Evolution The kind folks at Brand New have featured our brand identity work for Pitch Black. The article examines Pitch Black's brand identity evolution from the afro comb's cultural symbolism to a refined typographic approach using VTC Spike and Cheltenham fonts. The review highlights the brand's rich purple and black color palette and commends its confident tone of voice. Read Feature - ## Typography leads the way in Odd Notion’s identity for Pitch Black, celebrating Black excellence The kind folks at The Brand Identity have featured our branding and website project for Pitch Black. TBI is the home of \"Graphic Design's Greatest,\" as they call themselves. We're humbled to be recognized with such high esteem. Read Feature - ## Eleazar Ruiz Sits Down with Jelani Memory on the Pitch Black Podcast Get ready for an insightful new episode of The Pitch Black Podcast! This week, host Jelani Memory sits down with Eleazar Ruiz the visionary founder of Odd Notion to delve into the exciting rebranding of Pitch Black and the profound role storytelling plays in design. Listen - ## Pro-Bono Initiative Our B Corp™ certification acknowledges our ongoing efforts to champion diversity, equity, community, and sustainability in our daily operations. One of the ways we demonstrate our commitment is through Dream Night, our pro-bono initiative specifically designed to assist minority-led brands in need of creative services. Learn more - ## We're a proud B Corp! We are thrilled to announce that Odd Notion has achieved B Corp status. We are excited to join the esteemed community of 7,351 B Corps worldwide. Together, we are dedicated to driving positive change in our local economy, ensuring that it benefits all individuals, communities, and the planet. 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Based in Portland, the studio positions itself as a partner for brands that prioritize both people and the planet, leveraging its B-Corp certification to attract mission-oriented entrepreneurs and socially conscious enterprises. Their work is characterized by a commitment to sustainability and meaningful brand storytelling.\n\nThe visual identity is a masterclass in sophisticated minimalism, utilizing expansive white space and bold, authoritative typography to command attention. The design language is clean and intentional, eschewing unnecessary clutter to let the brand's core values and portfolio work shine. It strikes a perfect balance between professional agency rigor and a modern, approachable aesthetic that resonates with a contemporary, values-led audience.",[26,30],[],[718],"Helvetica Now",[277,720,721,296],"Squarespace","Squarespace Commerce",[723,724,725,726],{"score":225,"category":111},{"score":216,"category":114},{"score":118,"category":117},{"score":217,"category":120},[728,729,730,731],{"score":234,"category":111},{"score":218,"category":114},{"score":118,"category":117},{"score":217,"category":120},[134,142],"Website: Odd Notion Studio. Page: Homepage. Page type: Home \u002F Landing Page. Page title: ODD NOTION STUDIO. Page description: We're an award-winning branding studio based in Portland, Oregon. We launch brands that benefit people and the planet. Certified B-Corporation and 1% for the Planet.. Page content: We're a branding studio based in Portland, Oregon. We launch brands that benefit people and the planet. Show All Projects Show All Projects Recognized by the world’s leading awards. Black background with white text that says 'PRINT' in the center. Logo for the Anthem Awards with a black background, a white triangle with a stylized 'A' inside, and the words 'ANTHEM AWARDS' in bold white text. The logo of The Webby Awards featuring a white stylized trophy on a black background with the text 'The Webby Awards'. Latest Projects [A person with short hair wearing a black backpack with purple letters spelling 'PITCH BLACK' and small white text 'The home of black ideas,' standing against a gradient purple-blue background. ](\u002Fpitchblack) Pitch Black Brand System, Website [Colorful infographic about healing with anxiety and perfectionism, featuring a smiling woman with curly hair, surrounded by text bubbles that read 'Healing with Anxiety & Perfectionism', 'Combating Your', 'Being Too Hard on You', and 'Calming Your Anxiety and Worry'. ](\u002Fsesh) Sesh Brand System, Website [A group of five people viewing a large, colorful geometric sculpture resembling a Rubik's Cube, with one person reaching toward it. ](\u002Farthur) Arthur Brand System, Website, Campaign Show All Projects Show All Projects Listen See how planet, people, and profit come together to disrupt business as usual. The Sunny Brands show spotlights visionary businesses and organizations creating meaningful social and environmental impact. Each episode explores a brand that's transforming how we approach positive change. Featured [ S2.Ep11 – R.S. Wallace ](\u002Fsunny-brands-podcast\u002Frswallace) August 4, 2025 S2.Ep11 – R.S. Wallace August 4, 2025 August 4, 2025 [ S2.Ep10 – Patagonia ](\u002Fsunny-brands-podcast\u002Fpatagonia) July 7, 2025 S2.Ep10 – Patagonia July 7, 2025 July 7, 2025 [ S2.Ep9 – Warby Parker ](\u002Fsunny-brands-podcast\u002Fwarby-parker) June 19, 2025 S2.Ep9 – Warby Parker June 19, 2025 June 19, 2025 [ S2.Ep8 – New Avenues Ink ](\u002Fsunny-brands-podcast\u002Fnew-avenues-ink) June 5, 2025 S2.Ep8 – New Avenues Ink June 5, 2025 June 5, 2025 [ S2.Ep7 – 818 Tequila ](\u002Fsunny-brands-podcast\u002F818) May 28, 2025 S2.Ep7 – 818 Tequila May 28, 2025 May 28, 2025 Browse All Episodes Browse All Episodes Newsworthy - ## Your Feel-Good Uniform As part of our Dream Night initiative, which donates 5% of our top revenue to minority-owned small businesses, we partnered with Baan de Sol, an ethical clothing brand made by women for women. Visit Website - ## Brand New Features Pitch Black's Bold Evolution The kind folks at Brand New have featured our brand identity work for Pitch Black. The article examines Pitch Black's brand identity evolution from the afro comb's cultural symbolism to a refined typographic approach using VTC Spike and Cheltenham fonts. The review highlights the brand's rich purple and black color palette and commends its confident tone of voice. Read Feature - ## Typography leads the way in Odd Notion’s identity for Pitch Black, celebrating Black excellence The kind folks at The Brand Identity have featured our branding and website project for Pitch Black. TBI is the home of \"Graphic Design's Greatest,\" as they call themselves. We're humbled to be recognized with such high esteem. Read Feature - ## Eleazar Ruiz Sits Down with Jelani Memory on the Pitch Black Podcast Get ready for an insightful new episode of The Pitch Black Podcast! This week, host Jelani Memory sits down with Eleazar Ruiz the visionary founder of Odd Notion to delve into the exciting rebranding of Pitch Black and the profound role storytelling plays in design. Listen - ## Pro-Bono Initiative Our B Corp™ certification acknowledges our ongoing efforts to champion diversity, equity, community, and sustainability in our daily operations. One of the ways we demonstrate our commitment is through Dream Night, our pro-bono initiative specifically designed to assist minority-led brands in need of creative services. Learn more - ## We're a proud B Corp! We are thrilled to announce that Odd Notion has achieved B Corp status. We are excited to join the esteemed community of 7,351 B Corps worldwide. Together, we are dedicated to driving positive change in our local economy, ensuring that it benefits all individuals, communities, and the planet. Read more - ## Your Feel-Good Uniform As part of our Dream Night initiative, which donates 5% of our top revenue to minority-owned small businesses, we partnered with Baan de Sol, an ethical clothing brand made by women for women. Visit Website - ## Brand New Features Pitch Black's Bold Evolution The kind folks at Brand New have featured our brand identity work for Pitch Black. The article examines Pitch Black's brand identity evolution from the afro comb's cultural symbolism to a refined typographic approach using VTC Spike and Cheltenham fonts. The review highlights the brand's rich purple and black color palette and commends its confident tone of voice. Read Feature - ## Typography leads the way in Odd Notion’s identity for Pitch Black, celebrating Black excellence The kind folks at The Brand Identity have featured our branding and website project for Pitch Black. TBI is the home of \"Graphic Design's Greatest,\" as they call themselves. We're humbled to be recognized with such high esteem. Read Feature - ## Eleazar Ruiz Sits Down with Jelani Memory on the Pitch Black Podcast Get ready for an insightful new episode of The Pitch Black Podcast! This week, host Jelani Memory sits down with Eleazar Ruiz the visionary founder of Odd Notion to delve into the exciting rebranding of Pitch Black and the profound role storytelling plays in design. Listen - ## Pro-Bono Initiative Our B Corp™ certification acknowledges our ongoing efforts to champion diversity, equity, community, and sustainability in our daily operations. One of the ways we demonstrate our commitment is through Dream Night, our pro-bono initiative specifically designed to assist minority-led brands in need of creative services. Learn more - ## We're a proud B Corp! We are thrilled to announce that Odd Notion has achieved B Corp status. We are excited to join the esteemed community of 7,351 B Corps worldwide. Together, we are dedicated to driving positive change in our local economy, ensuring that it benefits all individuals, communities, and the planet. Read more Item 1 of 12. A Clean \u002F Minimalist, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features White, Black. The typography features Helvetica Now (Sans Serif). Built using jQuery, Squarespace, Squarespace Commerce, Stimulus. AI description: Odd Notion Studio is a purpose-driven branding agency that bridges the gap between high-level creative strategy and ethical impact. Based in Portland, the studio positions itself as a partner for brands that prioritize both people and the planet, leveraging its B-Corp certification to attract mission-oriented entrepreneurs and socially conscious enterprises. Their work is characterized by a commitment to sustainability and meaningful brand storytelling. The visual identity is a masterclass in sophisticated minimalism, utilizing expansive white space and bold, authoritative typography to command attention. The design language is clean and intentional, eschewing unnecessary clutter to let the brand's core values and portfolio work shine. It strikes a perfect balance between professional agency rigor and a modern, approachable aesthetic that resonates with a contemporary, values-led audience.",{"id":735,"website_id":736,"page_id":735,"name":737,"slug":737,"url":738,"website_name":737,"website_slug":737,"website_url":739,"result_url":738,"fetched_at":740,"score":219,"score_boost":366,"ai_score":125,"freshness_score":175,"scored_at":741,"page_name":42,"page_url":738,"page_title":742,"page_description":743,"page_content":744,"page_sort":366,"is_home":373,"is_home_rank":374,"page_type_id":375,"page_type_name":48,"cover":745,"cover_mobile":748,"cover_sequence":750,"translations":841,"industry":21,"styles":844,"credits":846,"font_families":847,"technologies":848,"pagespeed":849,"pagespeed_mobile":854,"buckets":860,"search_payload":863},"7656d2cc-cb05-422f-a5a4-0707aedc7681","d867b9f6-8043-4942-b790-06a55a03ca0c","thoughtbot","https:\u002F\u002Fthoughtbot.com\u002F","https:\u002F\u002Fthoughtbot.com","2026-05-05T19:35:08.000Z","2026-05-23T19:26:23.000Z","Design and Development agency building web and mobile products - thoughtbot","Looking for a nearby developer? Hire thoughtbot, a design and development agency that provides design and development services for mobile and web applications.","When the stakes are high, experience matters Our senior team partners with you to deliver reliable software and strengthen your team, even under complex constraints. [ Let’s talk ](\u002Fhire-us) Featured case study Client logo Your browser does not support the video tag. Your browser does not support the video tag. CloseKnit Health - Product Management - UX, UI, & Product Design - Ruby on Rails How thoughtbot delivered a multi-platform care solution while accelerating release speeds by 10x. Read about how we helped CloseKnit Health > We’ve had eight to ten times improvement in our release speed over a year, and that pace only looks to continue to accelerate. It’s night and day in terms of what we’re able to deliver. A headshot of Matt Thompson, Product Manager, CloseKnit Health Matt Thompson, Product Manager, CloseKnit Health Our services Your expert partners for building mission-driven products We specialize in building and modernizing software where reliability, compliance, and long-term maintainability matter as much as speed. Learn more about our services For every stage of your business - Rapid validation and early product strategy - Building a new product and roadmap planning - Team augmentation and process improvement - DevOps, Cloud, CI\u002FCD Over 1,000+ positive outcomes Our Clients Trusted by teams building software in high-stakes and regulated environments Here are their stories - Real Chemistry logo - Postmates logo - MoMA logo - Groups Recover Together logo - Harvard Business Review logo - LevelUp logo - Lola logo - vimeo logo - Airrosti logo - Digital Ocean logo - Planned Parenthood logo - Everlane logo - Hilton logo - Blinkist logo - Gov.uk logo - Mass Challenge logo - Mailchimp logo - Tile logo - Mindler logo - Merck logo - Harry's logo - BarkBox logo - Kickstarter logo - Disney logo Service Highlight Streamline your workflows with Artificial Intelligence (AI) Reimagine your company's future by developing your own custom Generative AI applications. thoughtbot can help you find opportunities to leverage OpenAI's ChatGPT to streamline internal workflows and stay ahead of the competition. Drive innovation with AI Illustration of a maze with paths combining to a single way out. Client Success Delivering confidently in complex environments [ A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. HBR Future-proofing Harvard Business Review to inspire the next generation of global business leaders. ](\u002Fcase-studies\u002FHBR-new-mobile-app)[ Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Generative AI Transforming healthcare experiences with artificial intelligence and machine learning ](\u002Fcase-studies\u002Fgenerative-ai)[ CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit Health Creating a scalable, multi-platform solution for virtual urgent care ](https:\u002F\u002Fthoughtbot.com\u002Fcase-studies\u002Fcloseknit) > We were so impressed by how collaborative and organized thoughtbot’s cross-functional team was. They were able to work through unexpected challenges with strategic focus. That remained consistent throughout our nine-month engagement. A headshot of Anne Bartholomew Anne Bartholomew Director of Product Management, Harvard Business Review Read the Harvard Business Review case study Our company Purpose-driven teams Our team is driven by our purpose and values; we continually improve our process, do our best work in strong partnerships with you, and transparently share how we work. We now have teammates located throughout the Americas, Europe, West Asia, and Africa enabling us to take on client projects around the world. Learn more about our company Illustration of a compass with silhouettes of people around it. Resources for Designers, Developers, and Leaders Reap the rewards of everything we’ve learned while building successful products Tech Leadership A quick-library to help your team level up processes and decision-making. Dive into our resources Design Sprint Guide Our guide to conducting and facilitating Product Design Sprints. Start your sprint Upcase Become an experienced developer and take “junior” out of your title. Learn from the experts Our Playbook Our documented approach to making successful web and mobile products. Discover a better way of working Our Blog The latest design, development, and product tools, techniques and more. Stay current on best practices Giant Robots Smashing Into Other Giant Robots Podcast A podcast about the design, development, and business of great software. Listen and subscribe What does success look like for your project? 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By positioning themselves as senior partners rather than mere vendors, they cater to established enterprises and ambitious startups that require deep technical expertise in Ruby on Rails, AI, and product strategy. The site effectively communicates a sense of reliability and high-level craftsmanship, targeting decision-makers who value experience and proven results.\n\nThe visual identity is modern, bold, and highly energetic, utilizing a sophisticated dark mode aesthetic. The design leverages large, impactful typography and a vibrant color palette of corals, teals, and purples to create a sense of personality and technical flair. Asymmetric layouts and organic, rounded image masks break away from traditional corporate stiffness, signaling a studio that is both technically rigorous and creatively forward-thinking.",[26,263,30,845],"Vibrant \u002F Colorful",[737],[299,299],[296],[850,851,852,853],{"score":223,"category":111},{"score":118,"category":114},{"score":177,"category":117},{"score":197,"category":120},[855,857,858,859],{"score":856,"category":111},37,{"score":115,"category":114},{"score":177,"category":117},{"score":197,"category":120},[142,138,134,861,862],"teal","red","Website: thoughtbot. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Design and Development agency building web and mobile products - thoughtbot. Page description: Looking for a nearby developer? Hire thoughtbot, a design and development agency that provides design and development services for mobile and web applications.. Page content: When the stakes are high, experience matters Our senior team partners with you to deliver reliable software and strengthen your team, even under complex constraints. [ Let’s talk ](\u002Fhire-us) Featured case study Client logo Your browser does not support the video tag. Your browser does not support the video tag. CloseKnit Health - Product Management - UX, UI, & Product Design - Ruby on Rails How thoughtbot delivered a multi-platform care solution while accelerating release speeds by 10x. Read about how we helped CloseKnit Health > We’ve had eight to ten times improvement in our release speed over a year, and that pace only looks to continue to accelerate. It’s night and day in terms of what we’re able to deliver. A headshot of Matt Thompson, Product Manager, CloseKnit Health Matt Thompson, Product Manager, CloseKnit Health Our services Your expert partners for building mission-driven products We specialize in building and modernizing software where reliability, compliance, and long-term maintainability matter as much as speed. Learn more about our services For every stage of your business - Rapid validation and early product strategy - Building a new product and roadmap planning - Team augmentation and process improvement - DevOps, Cloud, CI\u002FCD Over 1,000+ positive outcomes Our Clients Trusted by teams building software in high-stakes and regulated environments Here are their stories - Real Chemistry logo - Postmates logo - MoMA logo - Groups Recover Together logo - Harvard Business Review logo - LevelUp logo - Lola logo - vimeo logo - Airrosti logo - Digital Ocean logo - Planned Parenthood logo - Everlane logo - Hilton logo - Blinkist logo - Gov.uk logo - Mass Challenge logo - Mailchimp logo - Tile logo - Mindler logo - Merck logo - Harry's logo - BarkBox logo - Kickstarter logo - Disney logo Service Highlight Streamline your workflows with Artificial Intelligence (AI) Reimagine your company's future by developing your own custom Generative AI applications. thoughtbot can help you find opportunities to leverage OpenAI's ChatGPT to streamline internal workflows and stay ahead of the competition. Drive innovation with AI Illustration of a maze with paths combining to a single way out. Client Success Delivering confidently in complex environments [ A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. HBR Future-proofing Harvard Business Review to inspire the next generation of global business leaders. ](\u002Fcase-studies\u002FHBR-new-mobile-app)[ Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Generative AI Transforming healthcare experiences with artificial intelligence and machine learning ](\u002Fcase-studies\u002Fgenerative-ai)[ CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit Health Creating a scalable, multi-platform solution for virtual urgent care ](https:\u002F\u002Fthoughtbot.com\u002Fcase-studies\u002Fcloseknit) > We were so impressed by how collaborative and organized thoughtbot’s cross-functional team was. They were able to work through unexpected challenges with strategic focus. That remained consistent throughout our nine-month engagement. A headshot of Anne Bartholomew Anne Bartholomew Director of Product Management, Harvard Business Review Read the Harvard Business Review case study Our company Purpose-driven teams Our team is driven by our purpose and values; we continually improve our process, do our best work in strong partnerships with you, and transparently share how we work. We now have teammates located throughout the Americas, Europe, West Asia, and Africa enabling us to take on client projects around the world. Learn more about our company Illustration of a compass with silhouettes of people around it. Resources for Designers, Developers, and Leaders Reap the rewards of everything we’ve learned while building successful products Tech Leadership A quick-library to help your team level up processes and decision-making. Dive into our resources Design Sprint Guide Our guide to conducting and facilitating Product Design Sprints. Start your sprint Upcase Become an experienced developer and take “junior” out of your title. Learn from the experts Our Playbook Our documented approach to making successful web and mobile products. Discover a better way of working Our Blog The latest design, development, and product tools, techniques and more. Stay current on best practices Giant Robots Smashing Into Other Giant Robots Podcast A podcast about the design, development, and business of great software. Listen and subscribe What does success look like for your project? Let’s chat. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Agency & Studio industry. The overall color palette features Black, Gray, White, Teal, Red. The typography features Inter (Sans Serif), Inter (Sans Serif). Built using Stimulus. AI description: thoughtbot is a premier design and development agency specializing in building high-stakes web and mobile products. By positioning themselves as senior partners rather than mere vendors, they cater to established enterprises and ambitious startups that require deep technical expertise in Ruby on Rails, AI, and product strategy. The site effectively communicates a sense of reliability and high-level craftsmanship, targeting decision-makers who value experience and proven results. The visual identity is modern, bold, and highly energetic, utilizing a sophisticated dark mode aesthetic. The design leverages large, impactful typography and a vibrant color palette of corals, teals, and purples to create a sense of personality and technical flair. Asymmetric layouts and organic, rounded image masks break away from traditional corporate stiffness, signaling a studio that is both technically rigorous and creatively forward-thinking."]