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Capital - Home","We are the earliest investors in mission-driven founders until their companies are attractive to top-tier VCs.","Social Impact Capital hero toile V · XXIV · MMXXVI W E I N V E S T I N F O U N D E R S I M P A C T I N G H I S T O R Y scroll down Social Impact Capital satellite toile We believe in Khosla's Instigator Hypothesis: individuals scaling world-changing technology will solve the largest problems in the world. For example, 12-15 entrepreneurs creating the right companies is all it will take to solve the climate crisis. We are a research-driven venture capital firm that invests as early as possible into the “best ideas in impact.” Too much of venture capital has gone into “backyard problems” rather than the grand global challenges. We exist to fund and support founders working on the hardest problems in the world. W e a r e t h e e a r l i e s t i n v e s t o r s i n m i s s i o n \\- d r i v e n f o u n d e r s u n t i l t h e i r c o m p a n i e s a r e a t t r a c t i v e t o t o p \\- t i e r V C s . I n o u r F u n d I , w e h a v e a 6 9 % r a t e o f f o l l o w \\- o n i n v e s t m e n t b y t o p \\- t i e r f i r m s a n d a 1 0 0 % f o l l o w \\- o n r a t e o v e r a l l . AS OF Q2 2025 Social Impact Capital hero toile Social Impact Capital hero toile Our investments [ Totus Medicines Platform to rapidly design covalent drugs and cure new illnesses. We invested Pre-Seed Last round Series B led by DCVC Bio ](https:\u002F\u002Fwww.totusmedicines.com\u002F)[ Charm Industrial Converts waste biomass into fast pyrolysis, high carbon bio-oil. We invested Series A Last round Series C led by General Catalyst ](https:\u002F\u002Fcharmindustrial.com)[ Voyage Foods Future-proofing your favorite food and drink. We invested Seed Last round Series B led by Level One ](https:\u002F\u002Fwww.voyagefoods.com\u002F)[ Catena Biosciences Novel protein conjugation to create breakthroughs biological therapeutics. We invested Pre-Seed Last round Seed led by Civilization ](https:\u002F\u002Fwww.catenabiosciences.com)[ Limelight Steel Harnessing light to power zero-emissions steel manufacturing. We invested Pre-Seed Last round Seed led by Khosla ](https:\u002F\u002Fwww.limelightsteel.com\u002F)[ Menten AI Generative AI platform to design cell-permeable peptides that can attach to 60% of undruggable targets. We invested Seed ](https:\u002F\u002Fwww.menten.ai) [See all 49 Investments ](https:\u002F\u002Fsocial-impact-capital.com\u002Finvestments\u002F) W E A I M T O B E T H E M O S T C O L L A B O R A T I V E F U N D I N T H E W O R L D . REACH OUT Social Impact Capital toile Social Impact Capital toile Our team invests worldwide from NYC We partner early. We are comfortable with the rough imperfections of start-ups. As a solo GP with 40+ venture partners, we are highly responsive but also have the broad-based experience to fully support world-changing entrepreneurs. [## Sarah Cone Founder & Managing Partner SIC Team Sarah Cone](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsarah-hogan-cone\u002F) Plus 40 global venture partners that help founders bend the trajectory of success SEE FULL TEAM S o c i a l P r o o f We could talk about ourselves but it’s better to hear it from others. Jason Pontin GP, DCVC Sarah’s superpower is plunging obsessively into the data on the most difficult social impact problems, and coming up with novel and creative ways to solve them building venture-backable, future billion-dollar companies. Jason was formerly a Venture Partner at SIC. Peter Levine GP, Andreessen Horowitz When studying social impact models for our family foundation, we kept hearing Social Impact Capital's work was the gold standard. Peter is a part of the SIC network. Carson Kahn CPO & Co-Founder, Spindle AI I’m consistently impressed with the intellectual rigor of the talent that Sarah Cone and her network attract. Their recruiting superpower is a perpetual motion machine: rare, compounding, and uniquely formidable. Carson Kahn is an SIC Venture Partner, and a repeat founder. Peter Thiel Founder, Thiel Capital If there’s going to be a future at all, we have to build it, and Social Impact Capital is on the forefront of financing it ... Sarah Cone is a terrific investor that I’ve been happy to work with ... Sarah just really, really does the work ... She excels at identifying breakthrough technologies and mission-oriented companies that will go on to build the 21st century future that has been held at bay for 20 years ... Sarah is tracking the early stages of building a top-tier VC firm. Peter is an LP in SIC Fund I. Social Impact Capital hero toile Social Impact Capital hero toile L a t e s t P r e s s [ Cocoa-free chocolate alternative launches in US market under Cargill–Voyage partnership MSN May 14, 2026 ](https:\u002F\u002Fwww.msn.com\u002Fen-in\u002Fnews\u002Fother\u002Fcocoa-free-chocolate-alternative-launches-in-us-market-under-cargill-voyage-partnership\u002Far-AA23agEA)[ Totus Medicines to present interim phase 1b clinical data for TOS-358 + fulvestrant doublet therapy in HR+\u002FHER- breast cancer patients at ESMO Breast Cancer Annual Congress 2026 BioSpace May 1, 2026 ](https:\u002F\u002Fwww.biospace.com\u002Fpress-releases\u002Ftotus-medicines-to-present-interim-phase-1b-clinical-data-for-tos-358-fulvestrant-doublet-therapy-in-hr-her-breast-cancer-patients-at-esmo-breast-cancer-annual-congress-2026)[ Cargill wins Edison awards for cocoa alternative, AI yield system Quality Assurance & Food Safety Magazine April 23, 2026 ](https:\u002F\u002Fwww.qualityassurancemag.com\u002Fnews\u002Fcargill-wins-edison-awards-cocoa-alternative-ai-yield-system\u002F)[ How Charm Industrial technology helps reduce wildfire risk TD April 21, 2026 ](https:\u002F\u002Fstories.td.com\u002Fca\u002Fen\u002Farticle\u002Fcharm-industrial-carbon-capture)[ 10 US startups engineering lab-grown regenerative fabrics for everyday wear Editorialge April 19, 2026 ](https:\u002F\u002Feditorialge.com\u002Fus-startups-lab-grown-regenerative-fabrics\u002F) Social Impact Capital hero toile Incorrect mail format SUBSCRIBE Social Impact Capital © All rights reserved 2023 LPs Investments Team Press Social Proof Contact Investing worldwide from NYC Socials: twitter instagram linkedin Social Impact Capital © All rights reserved 2023",true,1,"1",{"id":392,"height":13,"width":12,"blurhash":393},"65e88cbb-c480-4dfd-98ca-fc06db7b19fb","radial-gradient(at 0 0,#eeeef9,#00000000 50%),radial-gradient(at 33% 0,#ebebf5,#00000000 50%),radial-gradient(at 67% 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Impact Capital is a venture capital firm dedicated to backing mission-driven founders at the earliest stages of their journey. The website serves as a high-conviction portal for entrepreneurs and limited partners, positioning the firm as a bridge between raw startup potential and top-tier institutional investment. Through a curated showcase of their portfolio and a clear articulation of their partnership philosophy, the site establishes deep credibility within the impact investing ecosystem.\n\nThe visual identity is a masterclass in neo-classical elegance, breaking away from the sterile, tech-centric aesthetics typical of the fintech sector. Utilizing a striking cobalt blue and white palette, the design employs intricate, etched-style illustrations reminiscent of vintage botanical or mythological engravings. This sophisticated, typographic-heavy approach communicates a sense of permanence, legacy, and profound purpose, perfectly aligning with their mission to invest in founders who are 'impacting history.'",[30,26,34],[],[334,494,338],"JHA Times Now",[81,108,496,112,118],"SVG Support",[498,499,500,501],{"score":236,"category":130},{"score":231,"category":133},{"score":137,"category":136},{"score":137,"category":139},[503,505,506,507],{"score":504,"category":130},73,{"score":231,"category":133},{"score":137,"category":136},{"score":137,"category":139},[149,509,510,153,157],"violet","pink","Website: Social Impact Capital. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Social Impact Capital - Home. Page description: We are the earliest investors in mission-driven founders until their companies are attractive to top-tier VCs.. Page content: Social Impact Capital hero toile V · XXIV · MMXXVI W E I N V E S T I N F O U N D E R S I M P A C T I N G H I S T O R Y scroll down Social Impact Capital satellite toile We believe in Khosla's Instigator Hypothesis: individuals scaling world-changing technology will solve the largest problems in the world. For example, 12-15 entrepreneurs creating the right companies is all it will take to solve the climate crisis. We are a research-driven venture capital firm that invests as early as possible into the “best ideas in impact.” Too much of venture capital has gone into “backyard problems” rather than the grand global challenges. We exist to fund and support founders working on the hardest problems in the world. W e a r e t h e e a r l i e s t i n v e s t o r s i n m i s s i o n \\- d r i v e n f o u n d e r s u n t i l t h e i r c o m p a n i e s a r e a t t r a c t i v e t o t o p \\- t i e r V C s . I n o u r F u n d I , w e h a v e a 6 9 % r a t e o f f o l l o w \\- o n i n v e s t m e n t b y t o p \\- t i e r f i r m s a n d a 1 0 0 % f o l l o w \\- o n r a t e o v e r a l l . AS OF Q2 2025 Social Impact Capital hero toile Social Impact Capital hero toile Our investments [ Totus Medicines Platform to rapidly design covalent drugs and cure new illnesses. We invested Pre-Seed Last round Series B led by DCVC Bio ](https:\u002F\u002Fwww.totusmedicines.com\u002F)[ Charm Industrial Converts waste biomass into fast pyrolysis, high carbon bio-oil. We invested Series A Last round Series C led by General Catalyst ](https:\u002F\u002Fcharmindustrial.com)[ Voyage Foods Future-proofing your favorite food and drink. We invested Seed Last round Series B led by Level One ](https:\u002F\u002Fwww.voyagefoods.com\u002F)[ Catena Biosciences Novel protein conjugation to create breakthroughs biological therapeutics. We invested Pre-Seed Last round Seed led by Civilization ](https:\u002F\u002Fwww.catenabiosciences.com)[ Limelight Steel Harnessing light to power zero-emissions steel manufacturing. We invested Pre-Seed Last round Seed led by Khosla ](https:\u002F\u002Fwww.limelightsteel.com\u002F)[ Menten AI Generative AI platform to design cell-permeable peptides that can attach to 60% of undruggable targets. We invested Seed ](https:\u002F\u002Fwww.menten.ai) [See all 49 Investments ](https:\u002F\u002Fsocial-impact-capital.com\u002Finvestments\u002F) W E A I M T O B E T H E M O S T C O L L A B O R A T I V E F U N D I N T H E W O R L D . REACH OUT Social Impact Capital toile Social Impact Capital toile Our team invests worldwide from NYC We partner early. We are comfortable with the rough imperfections of start-ups. As a solo GP with 40+ venture partners, we are highly responsive but also have the broad-based experience to fully support world-changing entrepreneurs. [## Sarah Cone Founder & Managing Partner SIC Team Sarah Cone](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsarah-hogan-cone\u002F) Plus 40 global venture partners that help founders bend the trajectory of success SEE FULL TEAM S o c i a l P r o o f We could talk about ourselves but it’s better to hear it from others. Jason Pontin GP, DCVC Sarah’s superpower is plunging obsessively into the data on the most difficult social impact problems, and coming up with novel and creative ways to solve them building venture-backable, future billion-dollar companies. Jason was formerly a Venture Partner at SIC. Peter Levine GP, Andreessen Horowitz When studying social impact models for our family foundation, we kept hearing Social Impact Capital's work was the gold standard. Peter is a part of the SIC network. Carson Kahn CPO & Co-Founder, Spindle AI I’m consistently impressed with the intellectual rigor of the talent that Sarah Cone and her network attract. Their recruiting superpower is a perpetual motion machine: rare, compounding, and uniquely formidable. Carson Kahn is an SIC Venture Partner, and a repeat founder. Peter Thiel Founder, Thiel Capital If there’s going to be a future at all, we have to build it, and Social Impact Capital is on the forefront of financing it ... Sarah Cone is a terrific investor that I’ve been happy to work with ... Sarah just really, really does the work ... She excels at identifying breakthrough technologies and mission-oriented companies that will go on to build the 21st century future that has been held at bay for 20 years ... Sarah is tracking the early stages of building a top-tier VC firm. Peter is an LP in SIC Fund I. Social Impact Capital hero toile Social Impact Capital hero toile L a t e s t P r e s s [ Cocoa-free chocolate alternative launches in US market under Cargill–Voyage partnership MSN May 14, 2026 ](https:\u002F\u002Fwww.msn.com\u002Fen-in\u002Fnews\u002Fother\u002Fcocoa-free-chocolate-alternative-launches-in-us-market-under-cargill-voyage-partnership\u002Far-AA23agEA)[ Totus Medicines to present interim phase 1b clinical data for TOS-358 + fulvestrant doublet therapy in HR+\u002FHER- breast cancer patients at ESMO Breast Cancer Annual Congress 2026 BioSpace May 1, 2026 ](https:\u002F\u002Fwww.biospace.com\u002Fpress-releases\u002Ftotus-medicines-to-present-interim-phase-1b-clinical-data-for-tos-358-fulvestrant-doublet-therapy-in-hr-her-breast-cancer-patients-at-esmo-breast-cancer-annual-congress-2026)[ Cargill wins Edison awards for cocoa alternative, AI yield system Quality Assurance & Food Safety Magazine April 23, 2026 ](https:\u002F\u002Fwww.qualityassurancemag.com\u002Fnews\u002Fcargill-wins-edison-awards-cocoa-alternative-ai-yield-system\u002F)[ How Charm Industrial technology helps reduce wildfire risk TD April 21, 2026 ](https:\u002F\u002Fstories.td.com\u002Fca\u002Fen\u002Farticle\u002Fcharm-industrial-carbon-capture)[ 10 US startups engineering lab-grown regenerative fabrics for everyday wear Editorialge April 19, 2026 ](https:\u002F\u002Feditorialge.com\u002Fus-startups-lab-grown-regenerative-fabrics\u002F) Social Impact Capital hero toile Incorrect mail format SUBSCRIBE Social Impact Capital © All rights reserved 2023 LPs Investments Team Press Social Proof Contact Investing worldwide from NYC Socials: twitter instagram linkedin Social Impact Capital © All rights reserved 2023. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Finance & Fintech industry. The overall color palette features White, Violet, Pink, Black, Gray. The typography features Times New Roman (Serif), JHA Times Now (Serif), Suisse Intl (Swiss Typefaces). Built using jQuery, PHP, SVG Support, WordPress, WP Engine. AI description: Social Impact Capital is a venture capital firm dedicated to backing mission-driven founders at the earliest stages of their journey. The website serves as a high-conviction portal for entrepreneurs and limited partners, positioning the firm as a bridge between raw startup potential and top-tier institutional investment. Through a curated showcase of their portfolio and a clear articulation of their partnership philosophy, the site establishes deep credibility within the impact investing ecosystem. 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Since 2015, we’ve worked alongside ambitious brands to turn great ideas into measurable outcomes—building and optimizing 200+ Shopify stores in the process. Let's Talk Stumptown Coffee Fishwife Branch Basics Pair Eyewear Little Sleepies Vega Omsom MM LaFleur Heraclea Diaspora DSS Games ByHeart Chunks Cheeky Bonsai Guava Family Kulfi Beauty Bathing Culture since 2025 Stumptown Web Design Agency Stumptown Coffee UX Design eCommerce Strategy drink! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2021 Fishwife Web Design and Development Agency Fishwife UX Design Theme Development Subscriptions CRO look! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2020 Branch Basics Shopify Agency Branch Basics Theme Development UX Design reCharge Subscriptions Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2025 Man wearing glasses and a brown jacket with a neutral background Pair Eyewear Theme Development UX Design eCommerce Strategy Headless Migration see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2022 Little Sleepies Theme Development UX Design Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2025 Vega Theme Development UX Design CRO Strategy get it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2023-2024 Omsom Theme Development UX Design Product Launch Strategy See it! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2023 MM LaFleur UX Design Theme Development Commerce Strategy CMS Management Shop FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2025 Heraclea Theme Development Design Brand Strategy Commerce Strategy See it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2019-2021 Diaspora UX Design Theme Development Spice it up! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2024-2025 DSS Games UX Design Design Strategy play FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2023 ByHeart Theme Development UX Design Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2023 Chunks Theme Development UX Design see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2023 Cheeky Bonsai UX Design Theme Development peek! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2018 Guava Family UX Design Theme Development Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2021-2024 Kulfi Beauty Theme Development UX Design see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. Bathing Culture Theme Development UX Design reCharge Subscriptions see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. ABOUT US We’re a team of sharp thinkers, bold creatives, and hands-on developers guided by a distinctive aesthetic sensibility and a deep understanding of what moves the needle for modern DTC brands. From scaling sustainable growth to crafting unforgettable commerce experiences, we’re here to help you build what’s next. Let's Talk Teams hire us for Strategy CRO Design & Creative Technology & Engineering Brand Strategy Defines what the brand stands for, who it’s built for, and how it wins—clearly and consistently. Defines what the brand stands for, who it’s built for, and how it wins—clearly and consistently. Product Positioning Sharpens the product narrative so value is instantly understood, differentiated, and compelling. Sharpens the product narrative so value is instantly understood, differentiated, and compelling. Analytics & Strategic Insights Transforms complex data into focused insights that drive confident, high-impact decisions. Transforms complex data into focused insights that drive confident, high-impact decisions. Competitive Audits Uncovers market gaps, threats, and opportunities by dissecting competitors through a strategic lens. Uncovers market gaps, threats, and opportunities by dissecting competitors through a strategic lens. Revenue Growth Modeling Maps how strategic, product, and experience changes translate into measurable revenue upside. Maps how strategic, product, and experience changes translate into measurable revenue upside. Roadmapping and Value Prioritization Aligns initiatives by impact and effort, creating a clear path from strategy to execution. Aligns initiatives by impact and effort, creating a clear path from strategy to execution. CRO Strategy & Planning Defines a structured optimization roadmap aligned to business goals, data, and user behavior. Defines a structured optimization roadmap aligned to business goals, data, and user behavior. User Research & Behavioral Analysis Analyzes how users actually interact with experiences to uncover friction, intent, and opportunity. Analyzes how users actually interact with experiences to uncover friction, intent, and opportunity. A\u002FB & Multivariate Testing Validates changes through controlled experimentation to drive measurable performance gains. Validates changes through controlled experimentation to drive measurable performance gains. Conversion Funnel Analysis Identifies drop-offs and inefficiencies across the funnel to unlock incremental growth. Identifies drop-offs and inefficiencies across the funnel to unlock incremental growth. Landing Page Optimization Optimizes page structure, messaging, and layout to improve relevance and conversion. Optimizes page structure, messaging, and layout to improve relevance and conversion. CRO Reporting & Insights Translates test results into actionable insights that inform future decisions. Translates test results into actionable insights that inform future decisions. User Interface Design Intuitive, conversion-focused interfaces that balance usability, clarity, and brand expression. 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Page content: We're the eCommerce team behind your favorite brands PERFORMANCE DOESN'T MEAN _BORING_ - https:\u002F\u002Featfishwife.com Fishwife - https:\u002F\u002Fdrinkhappyviking.com\u002F Happy Viking - https:\u002F\u002Fwww.guavafamily.com\u002F Guava Family - https:\u002F\u002Fpaireyewear.com\u002F Pair Eyewear - https:\u002F\u002Fbranchbasics.com\u002F Branch Basics - https:\u002F\u002Fheraclea.co\u002F Heraclea - https:\u002F\u002Flittlesleepies.com\u002F Little Sleepies - https:\u002F\u002Fmmlafleur.com\u002F MM LaFleur - https:\u002F\u002Fwww.stumptowncoffee.com\u002F Stumptown - https:\u002F\u002Fshop.centr.com\u002F Centr - https:\u002F\u002Feastfork.com East Fork GET TO KNOW US We’re a proactive partner driving growth across the modern commerce ecosystem. Since 2015, we’ve worked alongside ambitious brands to turn great ideas into measurable outcomes—building and optimizing 200+ Shopify stores in the process. Let's Talk Stumptown Coffee Fishwife Branch Basics Pair Eyewear Little Sleepies Vega Omsom MM LaFleur Heraclea Diaspora DSS Games ByHeart Chunks Cheeky Bonsai Guava Family Kulfi Beauty Bathing Culture since 2025 Stumptown Web Design Agency Stumptown Coffee UX Design eCommerce Strategy drink! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2021 Fishwife Web Design and Development Agency Fishwife UX Design Theme Development Subscriptions CRO look! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2020 Branch Basics Shopify Agency Branch Basics Theme Development UX Design reCharge Subscriptions Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2025 Man wearing glasses and a brown jacket with a neutral background Pair Eyewear Theme Development UX Design eCommerce Strategy Headless Migration see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2022 Little Sleepies Theme Development UX Design Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2025 Vega Theme Development UX Design CRO Strategy get it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2023-2024 Omsom Theme Development UX Design Product Launch Strategy See it! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2023 MM LaFleur UX Design Theme Development Commerce Strategy CMS Management Shop FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2025 Heraclea Theme Development Design Brand Strategy Commerce Strategy See it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2019-2021 Diaspora UX Design Theme Development Spice it up! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2024-2025 DSS Games UX Design Design Strategy play FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2023 ByHeart Theme Development UX Design Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2023 Chunks Theme Development UX Design see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2023 Cheeky Bonsai UX Design Theme Development peek! FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. since 2018 Guava Family UX Design Theme Development Commerce Strategy see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. 2021-2024 Kulfi Beauty Theme Development UX Design see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. Bathing Culture Theme Development UX Design reCharge Subscriptions see it FEATURED WORK We value close client partnerships and take pride in showcasing the work we create together. ABOUT US We’re a team of sharp thinkers, bold creatives, and hands-on developers guided by a distinctive aesthetic sensibility and a deep understanding of what moves the needle for modern DTC brands. From scaling sustainable growth to crafting unforgettable commerce experiences, we’re here to help you build what’s next. Let's Talk Teams hire us for Strategy CRO Design & Creative Technology & Engineering Brand Strategy Defines what the brand stands for, who it’s built for, and how it wins—clearly and consistently. Defines what the brand stands for, who it’s built for, and how it wins—clearly and consistently. Product Positioning Sharpens the product narrative so value is instantly understood, differentiated, and compelling. Sharpens the product narrative so value is instantly understood, differentiated, and compelling. Analytics & Strategic Insights Transforms complex data into focused insights that drive confident, high-impact decisions. Transforms complex data into focused insights that drive confident, high-impact decisions. Competitive Audits Uncovers market gaps, threats, and opportunities by dissecting competitors through a strategic lens. Uncovers market gaps, threats, and opportunities by dissecting competitors through a strategic lens. Revenue Growth Modeling Maps how strategic, product, and experience changes translate into measurable revenue upside. Maps how strategic, product, and experience changes translate into measurable revenue upside. Roadmapping and Value Prioritization Aligns initiatives by impact and effort, creating a clear path from strategy to execution. Aligns initiatives by impact and effort, creating a clear path from strategy to execution. CRO Strategy & Planning Defines a structured optimization roadmap aligned to business goals, data, and user behavior. Defines a structured optimization roadmap aligned to business goals, data, and user behavior. User Research & Behavioral Analysis Analyzes how users actually interact with experiences to uncover friction, intent, and opportunity. Analyzes how users actually interact with experiences to uncover friction, intent, and opportunity. A\u002FB & Multivariate Testing Validates changes through controlled experimentation to drive measurable performance gains. Validates changes through controlled experimentation to drive measurable performance gains. Conversion Funnel Analysis Identifies drop-offs and inefficiencies across the funnel to unlock incremental growth. Identifies drop-offs and inefficiencies across the funnel to unlock incremental growth. Landing Page Optimization Optimizes page structure, messaging, and layout to improve relevance and conversion. Optimizes page structure, messaging, and layout to improve relevance and conversion. CRO Reporting & Insights Translates test results into actionable insights that inform future decisions. Translates test results into actionable insights that inform future decisions. User Interface Design Intuitive, conversion-focused interfaces that balance usability, clarity, and brand expression. 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The website positions the agency not merely as a service provider, but as an elite, almost clandestine entity dedicated to 'engineering brand adherence at scale.' Through a narrative-driven interface, it invites clients into an 'inner circle' to witness the rituals that transform brands into powerful legacies.\n\nThe visual identity is deeply immersive, utilizing a dark, cinematic aesthetic that leans into sci-fi and tech-noir tropes. By employing a data-heavy, terminal-style UI—complete with status indicators, 'access levels,' and 'recording in progress' motifs—the design creates a sense of exclusivity and precision. The use of high-contrast monochrome imagery and bold, utilitarian typography reinforces a sophisticated, avant-garde persona tailored for forward-thinking brands seeking disruptive impact.",[288,757,34],"Futuristic \u002F Sci-Fi",[759,760],"Ben Mingo","Fabio Carretti",[],[312],[764,765,766,768],{"score":234,"category":130},{"score":236,"category":133},{"score":767,"category":136},96,{"score":233,"category":139},[770,772,773,774],{"score":771,"category":130},57,{"score":236,"category":133},{"score":767,"category":136},{"score":233,"category":139},[153,149,157],"Website: Better Half. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Better Half. Page description: Join the inner circle of Better Half's triumphs in marketing, branding, and production. Unearth the secrets behind our rituals that transform brands and create powerful legacies.. Page content: Better Half Operating Since:2018 Status:Online284: 548 Mode:INDOCTRINATION\\_ACTIVE Access Level:Recruit LocationHQ.NYC \u002F NODE.LA \u002F REMOTE Authorized Users:Verified Current Objective:Cultivate Belief Time Accessed:12:39:30 Recording in progress Engineering Brand Adherence at Scale. Project View Compact View Equinox [ Equinox ](\u002Fwork\u002Fequinox) Brand Campaign Community Management Brand Messaging Art Direction AgentSmyth [ AgentSmyth ](\u002Fwork\u002Fagentsmyth) Brand Strategy Identity Brand Messaging Spotify [ Spotify ](\u002Fwork\u002Fspotify) Campaign Production Art Direction Motion Graphics Rothy's [ Rothy's ](\u002Fwork\u002Frothys) Production Brand Campaign Brand Messaging Art Direction Post Production Ithaca [ Ithaca ](\u002Fwork\u002Fithaca) Brand Strategy Brand Messaging Art Direction Identity Motion Graphics Future Fit [ Future Fit ](\u002Fwork\u002Ffuture-fit) Identity Campaign Production Art Direction Broadcast Bilt Rewards [ Bilt Rewards ](\u002Fwork\u002Fbilt-rewards) Identity Brand Brand Messaging Art Direction Match [ Match ](\u002Fwork\u002Fmatch) Brand Strategy Campaign Community Management Amazon Music [ Amazon Music ](\u002Fwork\u002Famazon-music) Campaign Art Direction Motion Graphics Out Of Home Nike [ Nike ](\u002Fwork\u002Fnike) Campaign Production Art Direction Motion Graphics Mylo [ Mylo ](\u002Fwork\u002Fmylo) Identity Brand Strategy Community Management Production Vans [ Vans ](\u002Fwork\u002Fvans) Campaign Brand Strategy Motion Graphics Production Identity Settle [ Settle ](\u002Fwork\u002Fsettle) Brand Brand Identity Campaign Westbrook [ Westbrook ](\u002Fwork\u002Fwestbrook) Identity Art Direction Motion Graphics Brand Identity Through discipline & design We Engineer Indoctrination Honoring deep audience motivations for behavior, and offering salvation. Awakening the Subliminal Honoring deep audience motivations for behavior, and offering salvation. We Operationalize Obsession Honoring deep audience motivations for behavior, and offering salvation. We Manufacture Mythologies Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. Honoring deep audience motivations for behavior, and offering salvation. 11.5 Awards 1 Offices 1,325.5 Days in Operation 41.5 Brands Transformed 7.5 Global Markets Touched 2 Hexes Cast Better Half full time members Will Alyssa Bec H Hugh K Roz Ben S Leslie Gray B 65% trained in behavioral science or semiotics 99% have worked on campaigns that drove 9-figure outcomes 100% Post-Ritual Retention Better Half cult advisors Unlisted individual Unlisted individual Unlisted individual. A Dark Mode, Futuristic \u002F Sci-Fi, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Ben Mingo, developed by Fabio Carretti. The overall color palette features Black, White, Gray. Built using Vercel. AI description: Better Half is a high-concept creative agency specializing in marketing, branding, and production. The website positions the agency not merely as a service provider, but as an elite, almost clandestine entity dedicated to 'engineering brand adherence at scale.' Through a narrative-driven interface, it invites clients into an 'inner circle' to witness the rituals that transform brands into powerful legacies. The visual identity is deeply immersive, utilizing a dark, cinematic aesthetic that leans into sci-fi and tech-noir tropes. By employing a data-heavy, terminal-style UI—complete with status indicators, 'access levels,' and 'recording in progress' motifs—the design creates a sense of exclusivity and precision. The use of high-contrast monochrome imagery and bold, utilitarian typography reinforces a sophisticated, avant-garde persona tailored for forward-thinking brands seeking disruptive impact.",{"id":778,"website_id":779,"page_id":778,"name":780,"slug":781,"url":782,"website_name":780,"website_slug":781,"website_url":783,"result_url":782,"fetched_at":784,"score":785,"score_boost":382,"ai_score":634,"freshness_score":190,"scored_at":786,"page_name":40,"page_url":782,"page_title":787,"page_description":788,"page_content":789,"page_sort":382,"is_home":388,"is_home_rank":389,"page_type_id":390,"page_type_name":47,"cover":790,"cover_mobile":793,"cover_sequence":795,"translations":874,"industry":877,"styles":878,"credits":879,"font_families":880,"technologies":882,"pagespeed":886,"pagespeed_mobile":891,"buckets":896,"search_payload":898},"f0323430-1b45-4e13-a187-012dfe53e4bd","dcc368fe-a149-46c3-a048-ff028610359c","Selfmade","selfmade","https:\u002F\u002Fbeselfmade.co\u002F","https:\u002F\u002Fbeselfmade.co","2026-05-05T14:49:33.000Z",83,"2026-05-23T19:23:54.000Z","Skincare Rooted in Psychodermatology + Emotional Wellness – selfmade®","Multi-tasking topicals powered by behavioral science that transform your daily rituals into sites of radical self-evolution","Our skin speaks the mind’s truth. ▶ We impolitely decline society’s definition of beauty. And we refuse to carry the lie: \"Look good, feel good.\" Brain, skin, and body—deeply connected. We are messy, emotional humans breaking generational curses. Rebelling against beauty standards, rewriting our own. Radicalizing self-care. Ritualizing self-love. Emotionally Intelligent Body Care We exist to transform the way we take care — with less judgment and more curiosity - ## We are a community of mental health activists and beauty enthusiasts - #### Your skin feels what your brain can’t process. They’re not just connected—they’re co-regulating systems, designed to protect each other. Stress doesn’t just live in your head. It shows up on your skin. Breakouts, sensitivity, irritation—your skin’s way of asking you to listen. - ### SENSITIVITY + REPAIR Attachment Collection ### Attachment Collection SENSITIVITY + REPAIR ### Attachment Collection - ### RENEWAL + RECOVERY Resilience Collection ### Resilience Collection RENEWAL + RECOVERY ### Resilience Collection - ### CHAFING + IRRITATION Intimacy Collection ### Intimacy Collection CHAFING + IRRITATION ### Intimacy Collection - ###### Trauma-Informed Care - ###### Pro-Body Neutrality - ###### Clinically Backed - ###### Vegan + Cruelty-Free - ###### Sustainable + Inclusive 1 \u002F of 2 Self-care that fits into your life — not the other way around. Chronic stress disrupts your nervous system and your skin barrier. With rituals that ground you in the moment, and ingredients that calm your skin’s stress response—you’re not just applying skincare. You’re practicing change. - Rumination Recovery Balm ### [Rumination Recovery Balm](\u002Fproducts\u002Frumination-recovery-balm) ### [Rumination Recovery Balm](\u002Fproducts\u002Frumination-recovery-balm) 4.78 \u002F 5.0 (9) 9 total reviews Regular price 42.00 Regular price Sale price 42.00 Unit price \u002F per - Secure Attachment Comfort Serum+ ### [Secure Attachment Comfort Serum+](\u002Fproducts\u002Fsecure-attachment) ### [Secure Attachment Comfort Serum+](\u002Fproducts\u002Fsecure-attachment) 4.84 \u002F 5.0 (115) 115 total reviews Regular price 36.00 Regular price Sale price 36.00 Unit price \u002F per - Corrective Experience Comfort Cream ### [Corrective Experience Comfort Cream](\u002Fproducts\u002Fcorrective-experience) ### [Corrective Experience Comfort Cream](\u002Fproducts\u002Fcorrective-experience) 4.79 \u002F 5.0 (42) 42 total reviews Regular price 30.00 Regular price Sale price 30.00 Unit price \u002F per - Self Disclosure Intimacy Serum ### [True Grit Resilience Scrub](\u002Fproducts\u002Fself-disclosure) ### [True Grit Resilience Scrub](\u002Fproducts\u002Fself-disclosure) 4.67 \u002F 5.0 (33) 33 total reviews Regular price 28.00 Regular price Sale price 28.00 Unit price \u002F per - Comfort Zone Ritual ### [Self Disclosure Intimacy Serum](\u002Fproducts\u002Fcomfort-zone) Save ### [Self Disclosure Intimacy Serum](\u002Fproducts\u002Fcomfort-zone) 4.75 \u002F 5.0 (8) 8 total reviews Regular price 56.00 Regular price $66.00 Sale price 56.00 Unit price \u002F per Save 1 \u002F of 3 HYPE YOU CAN BELIEVE. A DIFFERENCE YOU CAN FEEL. \"selfmade isn’t just about skincare—it’s about care that goes beyond the surface.\" Cosmopolitan Logo \"Taking a moment to rub this nourishing oil from head to toe can ground you in the present.\" Wondermind Logo \"selfmade is redefining beauty as a feeling and relationship to self.\" Bustle Logo \"In a clinical study, selfmade’s formula strengthened the skin barrier and reduced inflammation.\" Allure Logo \"Merging behavioral science with skincare to foster self-awareness and emotional wellbeing.\" Forbes Logo \"Your skin influences how you feel—and how you show up in the world.\" Well+Good Logo \"Mental health–centered skincare that helps you feel into your body and create space to breathe.\" Who What Wear Logo",{"id":791,"height":13,"width":12,"blurhash":792},"4d007d24-15f3-4b28-ba1a-8183b736cb91","radial-gradient(at 0 0,#ff912c,#00000000 50%),radial-gradient(at 33% 0,#ff984d,#00000000 50%),radial-gradient(at 67% 0,#ff9d5e,#00000000 50%),radial-gradient(at 100% 0,#ff9d57,#00000000 50%),radial-gradient(at 0 50%,#770000,#00000000 50%),radial-gradient(at 33% 50%,#94421e,#00000000 50%),radial-gradient(at 67% 50%,#a35d55,#00000000 50%),radial-gradient(at 100% 50%,#986862,#00000000 50%),radial-gradient(at 0 100%,#94764c,#00000000 50%),radial-gradient(at 33% 100%,#b19176,#00000000 50%),radial-gradient(at 67% 100%,#c0a495,#00000000 50%),radial-gradient(at 100% 100%,#b1a390,#00000000 50%)",{"id":794,"height":15,"width":14,"blurhash":42},"bdbba49e-1ad7-46d1-9eb8-cc68036e0f20",[796,799,802,805,808,811,814,817,820,823,826,829,832,835,838,841,844,847,850,853,856,859,862,865,868,871],{"directus_files_id":797},{"id":798},"da2c55e3-f1ae-4ad0-8fec-2c40f8d40d85",{"directus_files_id":800},{"id":801},"3b8f305c-5dfa-47f9-9166-55bfdd06904c",{"directus_files_id":803},{"id":804},"2fc075f4-1a72-4927-8156-213dd6183741",{"directus_files_id":806},{"id":807},"b3382afa-f44a-4e7b-b9a3-9e33874b75e6",{"directus_files_id":809},{"id":810},"2af57da1-fce3-4231-a576-35cda0ff89c1",{"directus_files_id":812},{"id":813},"ff47373a-ac66-4b1e-a1f3-404f777c1c95",{"directus_files_id":815},{"id":816},"fb86905d-1758-4251-b4e1-26087f2d4940",{"directus_files_id":818},{"id":819},"0d560ce0-584f-4c6a-b7a1-f4029c0697df",{"directus_files_id":821},{"id":822},"5f5dd564-8a6f-483c-a2c4-5a66948e7944",{"directus_files_id":824},{"id":825},"669cbf0a-6501-4d2f-982f-60749efa1f2d",{"directus_files_id":827},{"id":828},"6fc2a1ea-9bdf-4ced-b4db-35ebee433884",{"directus_files_id":830},{"id":831},"78c5b63b-7298-42e8-b40f-22b2271af300",{"directus_files_id":833},{"id":834},"2b5a2ce9-a4cb-4c50-959c-916cf4636900",{"directus_files_id":836},{"id":837},"6b99102d-f751-4451-b03a-c60474098c90",{"directus_files_id":839},{"id":840},"70828ac0-d9fb-4fd3-8fdc-fbe8e35e22b0",{"directus_files_id":842},{"id":843},"09f0b48a-6b19-4248-96d7-c6a6b45ca093",{"directus_files_id":845},{"id":846},"3fba35a3-149f-4e0f-b9c4-eff42681d1e0",{"directus_files_id":848},{"id":849},"c09d93c4-1bb4-4358-b102-63916d9e1c57",{"directus_files_id":851},{"id":852},"209ff8f1-2e31-4825-9b45-eaf504b32c52",{"directus_files_id":854},{"id":855},"76271b50-6c51-4b48-a414-0c73073dc239",{"directus_files_id":857},{"id":858},"2943afe0-1306-4c02-b0e4-c8845753b513",{"directus_files_id":860},{"id":861},"ed8aad88-f7b1-45df-9bfd-a63cc9eff3be",{"directus_files_id":863},{"id":864},"5652307c-c8ee-4381-8a3a-26c5c859ecbe",{"directus_files_id":866},{"id":867},"ff890c5f-8806-4b70-a742-79aaf7677217",{"directus_files_id":869},{"id":870},"c92b65c5-6662-497c-b713-77b20fe22e55",{"directus_files_id":872},{"id":873},"2c146163-c0f9-448e-8070-c16a99c01dd8",[875],{"languages_code":489,"description":876},"Selfmade is a revolutionary skincare brand that operates at the intersection of psychodermatology and emotional wellness. Moving beyond surface-level aesthetics, the brand positions its topical products as tools for radical self-evolution, aiming to break the cycle of stress through ritualistic care. The brand's mission is deeply rooted in the connection between mental health and skin health, offering a holistic approach to personal well-being.\n\nThe visual identity is bold, unapologetic, and highly editorial. Utilizing a high-contrast color palette of vibrant orange, soft cream, and lemon yellow, the design rejects traditional, sterile beauty tropes in favor of a raw, human-centric aesthetic. Large, impactful typography and candid, emotive photography create a sense of authenticity and rebellion, speaking directly to a progressive audience that values emotional intelligence as much as physical results.","Beauty & Cosmetics",[30,26,34],[],[881,881],"Aktiv Grotesk",[883,81,884,885,314,325,318,313],"Cart Functionality","Junip","Recharge",[887,888,889,890],{"score":240,"category":130},{"score":232,"category":133},{"score":504,"category":136},{"score":137,"category":139},[892,893,894,895],{"score":252,"category":130},{"score":232,"category":133},{"score":504,"category":136},{"score":137,"category":139},[897,157,149,643],"red","Website: Selfmade. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Skincare Rooted in Psychodermatology + Emotional Wellness – selfmade®. Page description: Multi-tasking topicals powered by behavioral science that transform your daily rituals into sites of radical self-evolution. Page content: Our skin speaks the mind’s truth. ▶ We impolitely decline society’s definition of beauty. And we refuse to carry the lie: \"Look good, feel good.\" Brain, skin, and body—deeply connected. We are messy, emotional humans breaking generational curses. Rebelling against beauty standards, rewriting our own. Radicalizing self-care. Ritualizing self-love. Emotionally Intelligent Body Care We exist to transform the way we take care — with less judgment and more curiosity - ## We are a community of mental health activists and beauty enthusiasts - #### Your skin feels what your brain can’t process. They’re not just connected—they’re co-regulating systems, designed to protect each other. Stress doesn’t just live in your head. It shows up on your skin. Breakouts, sensitivity, irritation—your skin’s way of asking you to listen. - ### SENSITIVITY + REPAIR Attachment Collection ### Attachment Collection SENSITIVITY + REPAIR ### Attachment Collection - ### RENEWAL + RECOVERY Resilience Collection ### Resilience Collection RENEWAL + RECOVERY ### Resilience Collection - ### CHAFING + IRRITATION Intimacy Collection ### Intimacy Collection CHAFING + IRRITATION ### Intimacy Collection - ###### Trauma-Informed Care - ###### Pro-Body Neutrality - ###### Clinically Backed - ###### Vegan + Cruelty-Free - ###### Sustainable + Inclusive 1 \u002F of 2 Self-care that fits into your life — not the other way around. Chronic stress disrupts your nervous system and your skin barrier. With rituals that ground you in the moment, and ingredients that calm your skin’s stress response—you’re not just applying skincare. You’re practicing change. - Rumination Recovery Balm ### [Rumination Recovery Balm](\u002Fproducts\u002Frumination-recovery-balm) ### [Rumination Recovery Balm](\u002Fproducts\u002Frumination-recovery-balm) 4.78 \u002F 5.0 (9) 9 total reviews Regular price 42.00 Regular price Sale price 42.00 Unit price \u002F per - Secure Attachment Comfort Serum+ ### [Secure Attachment Comfort Serum+](\u002Fproducts\u002Fsecure-attachment) ### [Secure Attachment Comfort Serum+](\u002Fproducts\u002Fsecure-attachment) 4.84 \u002F 5.0 (115) 115 total reviews Regular price 36.00 Regular price Sale price 36.00 Unit price \u002F per - Corrective Experience Comfort Cream ### [Corrective Experience Comfort Cream](\u002Fproducts\u002Fcorrective-experience) ### [Corrective Experience Comfort Cream](\u002Fproducts\u002Fcorrective-experience) 4.79 \u002F 5.0 (42) 42 total reviews Regular price 30.00 Regular price Sale price 30.00 Unit price \u002F per - Self Disclosure Intimacy Serum ### [True Grit Resilience Scrub](\u002Fproducts\u002Fself-disclosure) ### [True Grit Resilience Scrub](\u002Fproducts\u002Fself-disclosure) 4.67 \u002F 5.0 (33) 33 total reviews Regular price 28.00 Regular price Sale price 28.00 Unit price \u002F per - Comfort Zone Ritual ### [Self Disclosure Intimacy Serum](\u002Fproducts\u002Fcomfort-zone) Save ### [Self Disclosure Intimacy Serum](\u002Fproducts\u002Fcomfort-zone) 4.75 \u002F 5.0 (8) 8 total reviews Regular price 56.00 Regular price $66.00 Sale price 56.00 Unit price \u002F per Save 1 \u002F of 3 HYPE YOU CAN BELIEVE. A DIFFERENCE YOU CAN FEEL. \"selfmade isn’t just about skincare—it’s about care that goes beyond the surface.\" Cosmopolitan Logo \"Taking a moment to rub this nourishing oil from head to toe can ground you in the present.\" Wondermind Logo \"selfmade is redefining beauty as a feeling and relationship to self.\" Bustle Logo \"In a clinical study, selfmade’s formula strengthened the skin barrier and reduced inflammation.\" Allure Logo \"Merging behavioral science with skincare to foster self-awareness and emotional wellbeing.\" Forbes Logo \"Your skin influences how you feel—and how you show up in the world.\" Well+Good Logo \"Mental health–centered skincare that helps you feel into your body and create space to breathe.\" Who What Wear Logo. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Beauty & Cosmetics industry. The overall color palette features Red, Gray, White, Brown. The typography features Aktiv Grotesk (Sans Serif, Dalton Maag), Aktiv Grotesk (Sans Serif, Dalton Maag). Built using Cart Functionality, jQuery, Junip, Recharge, Shopify, Slick, Typekit, Vue.js. AI description: Selfmade is a revolutionary skincare brand that operates at the intersection of psychodermatology and emotional wellness. Moving beyond surface-level aesthetics, the brand positions its topical products as tools for radical self-evolution, aiming to break the cycle of stress through ritualistic care. The brand's mission is deeply rooted in the connection between mental health and skin health, offering a holistic approach to personal well-being. The visual identity is bold, unapologetic, and highly editorial. Utilizing a high-contrast color palette of vibrant orange, soft cream, and lemon yellow, the design rejects traditional, sterile beauty tropes in favor of a raw, human-centric aesthetic. Large, impactful typography and candid, emotive photography create a sense of authenticity and rebellion, speaking directly to a progressive audience that values emotional intelligence as much as physical results."]