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Its visual identity is defined by a bold, editorial aesthetic that favors high-fidelity photography, striking typography, and a sophisticated use of negative space. The brand avoids the sterile tropes of traditional corporate agencies, opting instead for a cinematic and avant-garde presentation that suggests a deep understanding of lifestyle and consumer psychology.\n\nThe website targets ambitious, culturally-driven brands looking for more than just standard marketing services. By utilizing a collage-like layout and a mix of high-contrast imagery, the design communicates a sense of curated excellence and creative bravery. It is a digital experience built for a discerning audience that values novelty, aesthetic precision, and the ability to command attention in a crowded marketplace.",[26,695,34],"High-End \u002F Luxury",[697,698,699],"Leonardo Angelucci","Unstated","Unstate",[60],[240,247,242,243],[703,704,705,706],{"score":137,"category":77},{"score":332,"category":80},{"score":86,"category":83},{"score":179,"category":85},[708,710,711,712],{"score":709,"category":77},70,{"score":81,"category":80},{"score":86,"category":83},{"score":179,"category":85},[99,669,103,95],"Website: The New Company. Page: Homepage. Page type: Home \u002F Landing Page. Page title: The New Company. Page description: The New Company is a strategic design and marketing company in pursuit of the novel and extraordinary. Based in San Francisco and Los Angeles.. Page content: ProjectsAbout Filters AllArt DirectionBrandingDesignDigitalFilmMotionPhotographyStrategy View ImageList Order StandardChronologicalAlphabetical A Design and Marketing Company in Pursuit of the New A Design and Marketing Company in Pursuit of the New acb09492f4b9b735df4a84da67d098692e9c8869b2debcd91010445487452abbb47e2384e6b723600c10 Nike Super Bowl LX Design, Art Direction - - - - - - - - - - +4 Quadrant Branding, Art Direction, Strategy, Design, Motion - - - - - - - - - - - +7 Giannis Freak 7 Launch Art Direction, Design, Film, Photography, Strategy - - - - - - - - - - +11 One Burger Strategy, Branding, Art Direction, Design, Motion - - - - - - - - - - - +4 Nike Diamond Art Direction, Photography, Film, Design - - - - - - - - +7 LOL Worlds 2024 Branding, Design, Motion, Digital - - - - - - - - - - AG1 Brand Identity Motion, Art Direction, Design, Branding - - - - - - - - - - - +12 Robinhood x 23XI Art Direction, Photography, Film - - - - - - - - +4 Nike NYvsNY 2025 Design, Motion - - - - - - - - - - - +3 Madden 26 Art Direction, Photography, Design - - - - - - - - +6 College Football 26 Art Direction, Photography, Film, Design, Strategy - - - - - - - +6 C2 Motion Picture Group Branding, Motion - - - - - - - - Fanatics Collect Branding, Design, Motion - - - - - - - - FC25 Ultimate Edition Photography, Art Direction - - - - - - - - - - +2 LOL Hall of Legends Branding, Motion, Design, Digital - - - - - - - - - - +4 Nike EYBL 2025 Design, Art Direction - - - - - - - Ralph Lauren Website Digital, Design - - - - - - - +2 Nike SB Electric Pack Design, Art Direction, Photography - - - - - - - - 100 Thieves Brand Design, Motion - - - - - - - - +9 Durango Casino & Resort Branding, Strategy, Motion, Photography, Design - - - - - - - - - - - +11 LOL Esports Branding, Design, Digital, Motion - - - - - - - - - +6 Muuto Digital, Design, Motion - …. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Unstated, developed by Unstate. The overall color palette features Black, Brown, Gray, White. The typography features Neue Haas Grotesk (Sans Serif, Commercial Type). Built using Node.js, Nuxt.js, Vercel, Vue.js. AI description: The New Company is a high-concept strategic design and marketing agency that positions itself at the intersection of culture and commerce. Its visual identity is defined by a bold, editorial aesthetic that favors high-fidelity photography, striking typography, and a sophisticated use of negative space. The brand avoids the sterile tropes of traditional corporate agencies, opting instead for a cinematic and avant-garde presentation that suggests a deep understanding of lifestyle and consumer psychology. The website targets ambitious, culturally-driven brands looking for more than just standard marketing services. By utilizing a collage-like layout and a mix of high-contrast imagery, the design communicates a sense of curated excellence and creative bravery. It is a digital experience built for a discerning audience that values novelty, aesthetic precision, and the ability to command attention in a crowded marketplace."]