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The layout is structured to let the work breathe, employing a grid-based system that feels both organized and avant-garde, catering to a high-end clientele of ambitious brands and corporate leaders.",[30,26,34],[457],[537],"Publico",[247],[540,541,543,545],{"score":91,"category":87},{"score":542,"category":90},83,{"score":544,"category":93},77,{"score":542,"category":96},[547,548,550,551],{"score":191,"category":87},{"score":549,"category":90},71,{"score":544,"category":93},{"score":542,"category":96},[109,105,113],"Website: The Future Forward. Page: Homepage. Page type: Home \u002F Landing Page. Page title: The Future Forward | Crafting Experiences in Design, Branding, and Digital. Page description: We are an NYC creative agency helping brands achieve greater influence by aligning strategy, design, and technology.. Page content: We are an NYC creative agency helping brands achieve greater influence by aligning strategy, design, and technology. TMP Architects Digital Partnership, Web Development, Online Visibility and Premium Support Architectural Product Firm Branding Dig Studio Custom Development Solutions, Web Development, Online Visibility and Premium Support Architectural Product Firm Branding Fry Reglet Brand Identity Design, Web Development, Content Art Direction Architectural Product Firm Branding Morris Adjmi Architects Brand Identity Design, Web Design & Development, Collateral MA Architects Branding & Website VMDO Architects Brand Strategy, Visual Identity Design, Website Design, Print Winner of Best Architecture Websites Award WORKSTEAD Web Design, Ecommerce Development, Collateral Design Web Design for WORKSTEAD Architecture Firm in NYC The New Work Project Branding, Website Design, Collateral Web Design for Brooklyn Coworking Space Dillon Kyle Architects Branding, Web Design, Collateral Dillon Kyle Architects Website Design Project Eskew Dumez Ripple Architecture Brand Identity Design, Web Design, Print New Orleans Architecture Firm Web Design Serino Brand Identity Design, Website Design, Ecommerce Development D2C Fashion Branding Terra Nullius Brand Identity Design, Web Design, Ecommerce, Marketing Web Design for Brooklyn Lifestyle Brand Field Aesthetic Mfg. Co. Brand Identity Design, Ecommerce, Packaging, Photography Ecommerce Website Design for Field Aesthetic James Merrell Architects Branding, Website Design, Collateral Graphic and Website Design for James Merrell Architects TIINA the STORE Web Design, Ecommerce, Brand Collateral Ecommerce Web Design for Tiina the Store PUMA Campaign Art Direction, Branding Web Design for Brooklyn Coworking Space Soundtoys Brand Identity Design, Print, Packaging Soundtoys – Brand Identity Design for Music App Company. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features White, Black, Gray. The typography features Publico (Serif, Commercial Type). Built using PHP. AI description: The Future Forward is a sophisticated New York City-based creative agency that bridges the gap between brand strategy, high-end design, and emerging technology. The website serves as a high-impact portfolio, showcasing a diverse array of multidisciplinary projects that range from architectural branding to lifestyle identity. Its primary purpose is to position the agency as a premier partner for brands seeking to expand their cultural influence through cohesive, cutting-edge visual storytelling. The visual identity is defined by a refined, editorial aesthetic that leans heavily into minimalist sophistication. Utilizing expansive whitespace, bold typographic hierarchies, and a curated selection of high-fidelity imagery, the design communicates authority and modern elegance. The layout is structured to let the work breathe, employing a grid-based system that feels both organized and avant-garde, catering to a high-end clientele of ambitious brands and corporate leaders.",{"id":555,"website_id":556,"page_id":555,"name":557,"slug":558,"url":559,"website_name":557,"website_slug":558,"website_url":560,"result_url":559,"fetched_at":561,"score":189,"score_boost":340,"ai_score":462,"freshness_score":562,"scored_at":563,"page_name":46,"page_url":559,"page_title":564,"page_description":565,"page_content":566,"page_sort":340,"is_home":346,"is_home_rank":347,"page_type_id":348,"page_type_name":53,"cover":567,"cover_mobile":570,"cover_sequence":572,"translations":663,"industry":21,"styles":666,"credits":667,"font_families":668,"technologies":674,"pagespeed":677,"pagespeed_mobile":685,"buckets":692,"search_payload":693},"98001a40-1322-4480-80d5-1f0459d7d13a","fba939e0-b944-4461-b6ed-e67ab3260e40","Hyperfocus","hyperfocus","https:\u002F\u002Fhyperfocus.cc\u002F","https:\u002F\u002Fhyperfocus.cc","2026-05-03T21:04:25.000Z",74,"2026-05-23T19:20:24.000Z","Hyperfocus – Contemporary Brand Design Studio","Elevating brands for a digital world. Hyperfocus is an international design studio. We sit at the intersection between brand & product design. We build beautiful digital-first brand’s you can't help but fall in love with.","Hyperfocus - Work - About - Journal - The Brand Review - Contact - Work - About - Journal - The Brand Review - Contact Building the worlds most courageous brands that create impact and move you with soul A design studio that sits at the intersection between brand & product design. We create loveable, shareable, bold, and engaging digital-first brands that will change the world. Recent Work [ WhereverSIM ▷ IoT Connectivity WhereverSIM ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fwhereversim)[ WhereverSIM ▷ IoT Connectivity ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fwhereversim \"WhereverSIM\") [ KNSK ▷ Advertising Agency KNSK ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fknsk)[ KNSK ▷ Advertising Agency ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fknsk \"KNSK\") [ Orb - Health Tech ▷ Tech Start Up Orb - Health Tech ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Forb)[ Orb - Health Tech ▷ Tech Start Up ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Forb \"Orb - Health Tech\") [ DAYY ▷ DAYY Let's Rethink Tomorrow DAYY ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fdayy)[ DAYY ▷ DAYY Let's Rethink Tomorrow ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fdayy \"DAYY\") ▷ View all work #### Journal Our journal is our little quiet corner of the internet. Here we can express our thoughts, hopes, dreams, and aspirations as people and as a design studio. INTERVIEW Interview with Max from Ragged Edge on the POD read more FEATURED Our co-founder Paul, announced as one of the top 20 designers in 2025 #### read more ONSTAGE Who is? Get to know our latest designer Lelaina and her passion for branding read more ONSTAGE See the full video of us on stage at this years D&AD festival. Talking about the Nike Run branding #### read more ▷ See what's new Our Purpose We believe in building a place that is fun, friendly, and aspirational. Our team is passionate about creating change, not only in how branding is done but also socially, sustainable, and responsibly. ▷ Learn more about us Clients We are proud to partner with some of the most visionary brands in the world, from start-ups to global icons. Join our newsletter Join our growing crew of subscribers as we share some of the hottest links, news, stories, and opinions in the design industry today. Get in touch! We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those? Let’s connect. hi\\[@\\]hyperfocus.cc Hyperfocus GmbH Eppendorfer Weg 95a 20259 Hamburg Germany Journal ## Instagram## YouTube ## LinkedIn ©2026 Hyperfocus Imprint | Privacy Policy",{"id":568,"height":13,"width":12,"blurhash":569},"c9f1ba71-e48f-4df1-ac45-ff42258e6233","radial-gradient(at 0 0,#beb8b2,#00000000 50%),radial-gradient(at 33% 0,#cec8c7,#00000000 50%),radial-gradient(at 67% 0,#d5ced2,#00000000 50%),radial-gradient(at 100% 0,#c2bebd,#00000000 50%),radial-gradient(at 0 50%,#837058,#00000000 50%),radial-gradient(at 33% 50%,#9a9376,#00000000 50%),radial-gradient(at 67% 50%,#b3ad89,#00000000 50%),radial-gradient(at 100% 50%,#908967,#00000000 50%),radial-gradient(at 0 100%,#988383,#00000000 50%),radial-gradient(at 33% 100%,#a7a1a9,#00000000 50%),radial-gradient(at 67% 100%,#bdbbc7,#00000000 50%),radial-gradient(at 100% 100%,#9e989f,#00000000 50%)",{"id":571,"height":15,"width":14,"blurhash":60},"b7ba9faa-b5d9-4a3d-a41f-d27c39e69513",[573,576,579,582,585,588,591,594,597,600,603,606,609,612,615,618,621,624,627,630,633,636,639,642,645,648,651,654,657,660],{"directus_files_id":574},{"id":575},"0ad8e8b4-2d52-40df-bb3b-2309ac199a2e",{"directus_files_id":577},{"id":578},"53f96cfd-f38c-4b0f-82a3-5a521e9939a8",{"directus_files_id":580},{"id":581},"220818b4-7126-4caa-9948-2bf3703cfdde",{"directus_files_id":583},{"id":584},"365a2f43-1f92-4739-b9b2-65a2484a4733",{"directus_files_id":586},{"id":587},"351262e8-7894-4276-9119-b1867bc2e8ee",{"directus_files_id":589},{"id":590},"c9e6b891-81a2-4605-859c-27b74348c78e",{"directus_files_id":592},{"id":593},"9c7e39c7-18fd-47c4-8a0c-000926a038e2",{"directus_files_id":595},{"id":596},"c8434da0-0770-49ee-8734-f5101f7fab54",{"directus_files_id":598},{"id":599},"f4abd766-fcf7-4d63-8272-3b6d58685f91",{"directus_files_id":601},{"id":602},"e866bd66-ba79-4871-88b4-661acec60791",{"directus_files_id":604},{"id":605},"28052c05-10cf-49d1-8c43-373d66c72ca5",{"directus_files_id":607},{"id":608},"408340f8-5884-4b97-929b-599bdfef4eec",{"directus_files_id":610},{"id":611},"b69faf87-47d9-490a-bae5-85a83fccfde5",{"directus_files_id":613},{"id":614},"60271b7e-ff0f-486a-b910-888208022f21",{"directus_files_id":616},{"id":617},"c809c858-7afa-42cc-becb-6af40dfdd988",{"directus_files_id":619},{"id":620},"6d024a78-b042-4551-9e7c-18ff715096bd",{"directus_files_id":622},{"id":623},"f8e4f285-84f5-410e-b232-8811dc89f2bd",{"directus_files_id":625},{"id":626},"dd00eb32-297b-4c98-966f-3bd88b217abc",{"directus_files_id":628},{"id":629},"2b268e96-b5bd-419e-a2c9-6e7e21af44da",{"directus_files_id":631},{"id":632},"b5bbd342-51af-4f60-8abb-ad0344bf7ba5",{"directus_files_id":634},{"id":635},"4935257e-6188-48f3-b302-390c387b9cc1",{"directus_files_id":637},{"id":638},"35ef398f-80a7-407f-8cd1-94ad82159869",{"directus_files_id":640},{"id":641},"2e54245f-270a-4385-8506-c89839b6cf65",{"directus_files_id":643},{"id":644},"2603eb60-91b7-48db-bf02-1be272f74d38",{"directus_files_id":646},{"id":647},"6e99bea9-550d-4af2-b338-550fb30906bb",{"directus_files_id":649},{"id":650},"63086a88-6d48-4284-93aa-b92517045211",{"directus_files_id":652},{"id":653},"26de8280-d160-432f-8248-d7d1c745d4ce",{"directus_files_id":655},{"id":656},"68bfea24-13bf-41ec-9bde-9a52236023c1",{"directus_files_id":658},{"id":659},"fe6718df-b821-4042-b8c7-19cc6508628c",{"directus_files_id":661},{"id":662},"af371a95-8efe-46e3-88c2-eeee0bdaf3a9",[664],{"languages_code":429,"description":665},"Hyperfocus is a high-caliber international design studio operating at the sophisticated intersection of brand identity and digital product design. The studio positions itself as a strategic partner for brands navigating a digital-first world, offering a holistic approach that blends creative storytelling with functional engineering. Their portfolio suggests a focus on high-growth, modern entities that require both aesthetic distinction and scalable digital systems.\n\nThe visual identity is defined by a bold, editorial aesthetic that leans heavily into contemporary minimalism and high-impact typography. By utilizing expansive white space, a disciplined grid system, and a striking monochromatic palette punctuated by strategic color blocks, the design communicates authority and premium quality. The use of large-scale type and cinematic imagery creates a sense of depth and motion, appealing to a sophisticated audience of founders and marketing leaders who value cutting-edge, trend-setting design.",[30,26,34],[],[272,669,670,670,670,671,671,671,671,672,672,673],"Aktiv Grotesk","Ginto","Antarctica","Gambetta","Source Code",[675,83,247,676,257,248],"EWWW Image Optimizer","Semplice",[678,680,682,684],{"score":679,"category":87},73,{"score":681,"category":90},99,{"score":683,"category":93},96,{"score":186,"category":96},[686,688,690,691],{"score":687,"category":87},50,{"score":689,"category":90},98,{"score":94,"category":93},{"score":186,"category":96},[109,105,113],"Website: Hyperfocus. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Hyperfocus – Contemporary Brand Design Studio. Page description: Elevating brands for a digital world. Hyperfocus is an international design studio. We sit at the intersection between brand & product design. We build beautiful digital-first brand’s you can't help but fall in love with.. Page content: Hyperfocus - Work - About - Journal - The Brand Review - Contact - Work - About - Journal - The Brand Review - Contact Building the worlds most courageous brands that create impact and move you with soul A design studio that sits at the intersection between brand & product design. We create loveable, shareable, bold, and engaging digital-first brands that will change the world. Recent Work [ WhereverSIM ▷ IoT Connectivity WhereverSIM ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fwhereversim)[ WhereverSIM ▷ IoT Connectivity ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fwhereversim \"WhereverSIM\") [ KNSK ▷ Advertising Agency KNSK ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fknsk)[ KNSK ▷ Advertising Agency ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fknsk \"KNSK\") [ Orb - Health Tech ▷ Tech Start Up Orb - Health Tech ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Forb)[ Orb - Health Tech ▷ Tech Start Up ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Forb \"Orb - Health Tech\") [ DAYY ▷ DAYY Let's Rethink Tomorrow DAYY ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fdayy)[ DAYY ▷ DAYY Let's Rethink Tomorrow ](https:\u002F\u002Fhyperfocus.cc\u002Fproject\u002Fdayy \"DAYY\") ▷ View all work #### Journal Our journal is our little quiet corner of the internet. Here we can express our thoughts, hopes, dreams, and aspirations as people and as a design studio. INTERVIEW Interview with Max from Ragged Edge on the POD read more FEATURED Our co-founder Paul, announced as one of the top 20 designers in 2025 #### read more ONSTAGE Who is? Get to know our latest designer Lelaina and her passion for branding read more ONSTAGE See the full video of us on stage at this years D&AD festival. Talking about the Nike Run branding #### read more ▷ See what's new Our Purpose We believe in building a place that is fun, friendly, and aspirational. Our team is passionate about creating change, not only in how branding is done but also socially, sustainable, and responsibly. ▷ Learn more about us Clients We are proud to partner with some of the most visionary brands in the world, from start-ups to global icons. Join our newsletter Join our growing crew of subscribers as we share some of the hottest links, news, stories, and opinions in the design industry today. Get in touch! We’re always on the lookout for creative talents and collaborations with new clients. Are you one of those? Let’s connect. hi\\[@\\]hyperfocus.cc Hyperfocus GmbH Eppendorfer Weg 95a 20259 Hamburg Germany Journal ## Instagram## YouTube ## LinkedIn ©2026 Hyperfocus Imprint | Privacy Policy. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features White, Black, Gray. The typography features Inter (Sans Serif), Aktiv Grotesk (Sans Serif, Dalton Maag), Ginto (Sans Serif, Dinamo), Ginto (Sans Serif, Dinamo), Ginto (Sans Serif, Dinamo), Antarctica (Sans Serif, Newglyph), Antarctica (Sans Serif, Newglyph), Antarctica (Sans Serif, Newglyph), Antarctica (Sans Serif, Newglyph), Gambetta (Serif), Gambetta (Serif), Source Code (Sans Serif). Built using EWWW Image Optimizer, jQuery, PHP, Semplice, Typekit, WordPress. AI description: Hyperfocus is a high-caliber international design studio operating at the sophisticated intersection of brand identity and digital product design. The studio positions itself as a strategic partner for brands navigating a digital-first world, offering a holistic approach that blends creative storytelling with functional engineering. Their portfolio suggests a focus on high-growth, modern entities that require both aesthetic distinction and scalable digital systems. The visual identity is defined by a bold, editorial aesthetic that leans heavily into contemporary minimalism and high-impact typography. By utilizing expansive white space, a disciplined grid system, and a striking monochromatic palette punctuated by strategic color blocks, the design communicates authority and premium quality. The use of large-scale type and cinematic imagery creates a sense of depth and motion, appealing to a sophisticated audience of founders and marketing leaders who value cutting-edge, trend-setting design.",{"id":695,"website_id":696,"page_id":695,"name":697,"slug":698,"url":699,"website_name":697,"website_slug":698,"website_url":700,"result_url":699,"fetched_at":701,"score":189,"score_boost":340,"ai_score":462,"freshness_score":146,"scored_at":702,"page_name":46,"page_url":699,"page_title":703,"page_description":704,"page_content":705,"page_sort":340,"is_home":346,"is_home_rank":347,"page_type_id":348,"page_type_name":53,"cover":706,"cover_mobile":709,"cover_sequence":711,"translations":787,"industry":21,"styles":790,"credits":791,"font_families":792,"technologies":794,"pagespeed":795,"pagespeed_mobile":801,"buckets":806,"search_payload":807},"2920ec56-59e1-42ae-b671-869af989b2f8","def5063b-060d-49b8-a5e5-6f830fd1021b","Mikael Staer Nathan","mikaelstaer","https:\u002F\u002Fmikaelstaer.com\u002F","https:\u002F\u002Fmikaelstaer.com","2026-05-05T15:50:40.000Z","2026-05-23T19:23:31.000Z","mikael staer nathan ・ design","Mikael Staer Nathan is a designer from Toronto, Canada, whose work focuses on digital product design, ui\u002Fux, interaction design, web development and graphic design.","[# Akira —Canadian Telemedicine Service Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. iOS \u002F Android apps \u002F Desktop web app \u002F Website design & build \u002F Branding & Identity \u002F Print & Digital Materials Founding Designer 2016—2018](#akira) Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. - · IOS, Android Apps - · Desktop web app - · Website design & build - · Branding - · Illustration - · Print & Digital marketing materials - · Role: Founding Designer - · 2016—2018 - · Acquired by Telus Akira ⤴ ✕ Close Project Better Onboarding = More Patients Problem Paying subscriber numbers sucked! App downloads and account creation looked good though, and existing patients loved the service – we just needed to do a better job of proving our value to new users. Solved - Overhauled the onboarding flow - Reworked the home screen - Removed barriers for users Outcomes & Accomplishments Engagement++ Lowered time to respond, fewer abandoned chats, more questions\u002Fdeeper conversations. Growth New company role created (Intake Coordinator) and went from 1 to 2 doctors on-call\u002Fday, hours extended from 5pm to 11pm. 5x Conversation rate through the roof. Pretty much saved the company. ↳ What we started with\\ - 6-part questionnaire form - When finally done with that, users were met with an overloaded homescreen - Still had to talk to a doctor to actually pay for a plan and validate ID - And then finally, after all that, they could receive care. \\ I did not design this. It was the result of a pre-seed “MVP” design-everything-at-once sprint. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Screenshots of the old onboarding flow and home screen. ↘ Lots to improve: Lack of hierarchy, faint typography, form-ception... Compilation of various process sketches. ↘ I do a lot of preliminary work on paper ↳ A Path Forward: Home Experiments; A\u002FB Testing Compilation of various process sketches. Two ideas (A) Give them all the information (B) Get rid of the forms, let them experience the real thing The two versions created. (A) Provided access to all kinds of details. But with so many buttons available and the high-commitment-required \"Start Consult\" button, most people were unable to move forward. (B) Put users straight into a chat with a doctor, no forms, no waiting. It was a landslide victory with immediate success. Thank you version B! - Android app was already hybrid web view, so I proposed testing variations without the need for complex dev work - Aimed to address most common user questions and concerns - Ran A\u002FB test for one month - Tracked all interactions so we could make an informed decision We realized immediately that variant (B) would lead to a much more manual process for the doctors, requiring them to collect patient details one question at a time. But, it allowed them to establish rapport, and people felt they were receiving care right away. The result was an instant and sustained spike in paying users. But it needed some finessing... With a clear winner in hand, I massaged the concept further, using feedback from medical staff and users. Some of the sketches from refining the designs. Questions that users still had at this point included: Am I speaking to a bot? I have to pay? Is this secure? New Flow, New Role The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP - With so much new traffic, medical staff were overwhelmed! - I looked to real life process in a medical office, and so, the Intake Coordinator role at Akira was born. - IC responisiblities: triage – vet, verify and onboard new patients. - Much more human and natural ✓ - New Home screen + service list now made more sense once onboarded The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP The initial message sent by the Intake Coordinator: Hi Mikael! I’m here to help you get signed up with a membership plan and ready to use Akira. I’ll answer your questions and gather a quick health history. First, what are you looking for help with today? People don’t read—or do they? We found people actually read this first message; probably because of the less formal text message format. Interestingly, this chat-based onboarding took much longer to complete than the form-based one, but people responded well to the bespoke feel. ↳ Other Improvements Made Along with a much improved onboarding, I updated other parts of the app including various chat elements, secondary screens and copy. Chat Cards: Sometimes actions need separate flows or screens, like capturing credit card details. I designed buttons\u002Fcards that would be inserted into the chat and activated by the user. Two buttons: Start a Chat vs. Start a Consult So much discussion on this one. Eventually, “Start a Consult” won. I always favour calling things what they are, especially when there is an existing, strong mental model around them. KISS ftw. I made an effort to incorporate the brand voice as much as possible throughout the app, making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. I made an effort to incorporate the brand voice as much as possible throughout the app... ...making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. [# Group Eleven —Websites & Creative Services for Athletes A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. Responsive Web App \u002F Website \u002F Branding & Identity \u002F Apparel Founder, Designer, Developer 2019—](#groupeleven) A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. - · Responsive Web App - · Website design & build - · Branding & Identity - · Apparel - · Founder\u002FDesigner\u002FDeveloper - · 2019— - · www.groupeleven.co Group Eleven ⤴ ✕ Close View: www.groupeleven.co Project Websites faster & easier than your 5k pb Problem Crafting a professional online image is difficult, websites are complicated and time-sucking endeavours. Athletes prioritize training first and things like websites last – they don’t have the time, energy or knowhow, and have been burned by tech in the past. Even world champions and Olympic medalists have sub par online destinations. Solved - Extremely quick, simple setup & updating - Clean, professional look on all devices - No designing or coding required Skiier doing a crazy aerial trick: Your last blog post is from September. 2016 Mountain biker on a wall ramp: Awesome photo...but that's not your sponsor anymore. Tennis player ready to receive the ball: Your super simple, couple of clicks, drag and drop, stylishly bold, single page website. Outcomes & Accomplishments MVP Went from initial idea to first paying user in six weeks. Success Users include Olympians, world record holders, top ten finishers at world champs and Pan Am Games (as well as amateurs). $$$ Profitable (small numbers but in the green!) ↳ Responsive Web App Preview of the editing experience, showing my own G11 page. - Fixed layouts with content hotspots keeps things simple and focused: fewer decisions to make means less headache. - WYSIWYG: No abstractions, edits are made directly on the page itself. - Customizing fonts, colours and other settings is very straightforward. ↑ Not placeholder! When not pushing pixels, I am swimming, biking and running in the pro ranks of middle-distance triathlon. - Career Highlights - 2019 - 2018 - Olympic Games London 2012 1 - Olympic Games Rio 2016 2 - Olympic Games Beijing 2008 6 - Olympic Games Athens 2004 19 - World Series Championship 2010 2 - European Championship Baku 2015 1 - World Championship (U23) 2005 3 - World Championship (U23) 2003 3 - World Series Montreal 5 Olympic Distance - World Series Hamburg 8 Sprint Distance - World Series Hamburg DNF Mixed Relay - Grand Final, Lausanne 10 Olympic Distance - World Cup Tongyeong 5 Sprint Distance - World Cup Miyazaki 4 Olympic Distance - World Series Montreal 5 Olympic Distance - World Cup Lausanne 1 Olympic Distance - European Championship, Glasgow 2 Mixed Relay - European Championship, Glasgow 1 Olympic Distance - World Series Hamburg 8 Mixed Relay - World Series Hamburg 4 Sprint Distance - National Championship 1 Sprint distance ↘Highlight: the results table. Creating something like this on other platforms is nearly impossible. Flexible formatting and works for any sport. - G11 pages are focused on the essentials: · Results · Social Links · Sponsor Logos (that are linked) · Images + Text - Page layouts are purposely designed to be content-light, functioning more like an athletic C.V. - And provide just the right amount of info & personality. ↳ Brand & Identity I wanted Group Eleven to look energized and bold, and feel inspired. Logo BT Brik Xl By Burntype Colours Deep Sport #081D19 R8, G29, B25 Flare #FF2E00 R255, G46, B0 Electricity #9FFF03 R159, G255, B3 Typography Example of large hero headings. Acumin Pro By Robert Slimbach Example of other heading styles and body copy. Promo Imagery ↳ Behind the Scenes Some thoughts, musings and process behind developing the project. Compilation of process sketches. The Idea I wanted to use Group Eleven as an exercise in product development – putting to use the lessons I have learned throughout my career. I also wanted to challenge myself to create something that people (and a particularly stingy audience) would be willing to be pay for. Validation Having a great idea and ability to build is one thing, but does anyone actually want it? What I posted to Instagram: Group Eleven in big text, subheading 'Websites for Athletes, Soon' and a prompt, 'DM for beta'. Background was a photo of myself on the bike racing a triathlon. I promised myself I wouldn't build anything unless I had strong signals from my target demographic. I have nearly 800 followers on Instagram, most of them athletes. I posted a single image to my stories with a prompt—DM for Beta—and required a minimum 10% conversion within the first 12 hours in order to procee …",{"id":707,"height":13,"width":12,"blurhash":708},"5408f221-a493-486b-b7f8-d02317fe5cbc","radial-gradient(at 0 0,#18003a,#00000000 50%),radial-gradient(at 33% 0,#00003e,#00000000 50%),radial-gradient(at 67% 0,#000056,#00000000 50%),radial-gradient(at 100% 0,#00001c,#00000000 50%),radial-gradient(at 0 50%,#868dba,#00000000 50%),radial-gradient(at 33% 50%,#8790bf,#00000000 50%),radial-gradient(at 67% 50%,#8192c1,#00000000 50%),radial-gradient(at 100% 50%,#556692,#00000000 50%),radial-gradient(at 0 100%,#98a5ca,#00000000 50%),radial-gradient(at 33% 100%,#97a2c5,#00000000 50%),radial-gradient(at 67% 100%,#94aacf,#00000000 50%),radial-gradient(at 100% 100%,#6c88a4,#00000000 50%)",{"id":710,"height":15,"width":14,"blurhash":60},"a49c8684-d02f-4be0-88f8-2766f9323b77",[712,715,718,721,724,727,730,733,736,739,742,745,748,751,754,757,760,763,766,769,772,775,778,781,784],{"directus_files_id":713},{"id":714},"3fd9c031-88e6-4b73-8beb-980168ff963d",{"directus_files_id":716},{"id":717},"1fcdead3-fb59-45da-8522-77b5727a68a9",{"directus_files_id":719},{"id":720},"4eb66163-9aef-43fa-89c0-15fabfcb8ba6",{"directus_files_id":722},{"id":723},"8138ec97-3598-436b-99e4-f3717b971e41",{"directus_files_id":725},{"id":726},"7579d32e-cad1-4670-b7e5-746856f28e32",{"directus_files_id":728},{"id":729},"ee7df519-e481-49ea-bfa3-7e051b2ffefb",{"directus_files_id":731},{"id":732},"ac5797f3-429c-4359-8ed1-c7117ee23279",{"directus_files_id":734},{"id":735},"f0d23875-7d16-4735-b656-9bb26920c3fa",{"directus_files_id":737},{"id":738},"b57a96b1-b28d-46bd-a61a-539254a1e097",{"directus_files_id":740},{"id":741},"2caae823-7972-46b0-b4dd-0bcb65a59648",{"directus_files_id":743},{"id":744},"b1425ae6-34a3-48d5-9de1-27292aab429a",{"directus_files_id":746},{"id":747},"f410aaef-f2b0-4713-831c-fe7b9a24c0d6",{"directus_files_id":749},{"id":750},"01d0f359-0ca7-4c8a-9e59-7a8e27e8d4c3",{"directus_files_id":752},{"id":753},"13742bff-2864-4e74-bae0-332451c5f153",{"directus_files_id":755},{"id":756},"e4921bb6-7226-47fc-ad3d-bea205570cd7",{"directus_files_id":758},{"id":759},"c877fb59-2906-4228-9228-ca3fed3c058b",{"directus_files_id":761},{"id":762},"2e368b19-e395-4915-b7e7-ae516504ce93",{"directus_files_id":764},{"id":765},"23323525-66b3-4992-9cc1-ea8fff513c6d",{"directus_files_id":767},{"id":768},"63458d52-bc42-49d3-a398-4280ba108279",{"directus_files_id":770},{"id":771},"5bef9c6c-5812-4a26-80dd-d46ad6cef314",{"directus_files_id":773},{"id":774},"988bcac4-ad7b-4ca3-9a63-00030ccd5745",{"directus_files_id":776},{"id":777},"a73f04b3-da49-4b1b-88f4-aa0290371ef5",{"directus_files_id":779},{"id":780},"a4fab153-9605-4f21-a4ea-80c27de690fa",{"directus_files_id":782},{"id":783},"c3844cfe-9e30-4d96-899f-ad397d9aec18",{"directus_files_id":785},{"id":786},"2b4828bf-d422-456a-8ea0-e0a84facaace",[788],{"languages_code":429,"description":789},"Mikael Staer Nathan’s portfolio is a masterclass in contemporary digital minimalism, serving as a sophisticated showcase for high-end product design and web development. The site utilizes a cinematic, full-bleed layout that prioritizes large-scale typography and evocative imagery, creating an immersive experience that feels more like a digital editorial than a traditional resume. The use of soft gradients, grainy textures, and generous negative space establishes a calm yet authoritative visual tone.\n\nTargeting premium tech clients and design-forward brands, the identity is defined by its refined Swiss-inspired typography and a muted, sophisticated color palette. The interface is stripped of unnecessary clutter, relying on elegant motion and a structured grid to guide the viewer through a curated selection of impactful work. It is a highly intentional design that communicates precision, technical expertise, and a deep understanding of modern aesthetic trends.",[30,233,34],[],[793,296],"Acumin",[257],[796,797,799,800],{"score":200,"category":87},{"score":798,"category":90},78,{"score":683,"category":93},{"score":187,"category":96},[802,803,804,805],{"score":463,"category":87},{"score":798,"category":90},{"score":683,"category":93},{"score":187,"category":96},[113,105,109],"Website: Mikael Staer Nathan. Page: Homepage. Page type: Home \u002F Landing Page. Page title: mikael staer nathan ・ design. Page description: Mikael Staer Nathan is a designer from Toronto, Canada, whose work focuses on digital product design, ui\u002Fux, interaction design, web development and graphic design.. Page content: [# Akira —Canadian Telemedicine Service Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. iOS \u002F Android apps \u002F Desktop web app \u002F Website design & build \u002F Branding & Identity \u002F Print & Digital Materials Founding Designer 2016—2018](#akira) Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. - · IOS, Android Apps - · Desktop web app - · Website design & build - · Branding - · Illustration - · Print & Digital marketing materials - · Role: Founding Designer - · 2016—2018 - · Acquired by Telus Akira ⤴ ✕ Close Project Better Onboarding = More Patients Problem Paying subscriber numbers sucked! App downloads and account creation looked good though, and existing patients loved the service – we just needed to do a better job of proving our value to new users. Solved - Overhauled the onboarding flow - Reworked the home screen - Removed barriers for users Outcomes & Accomplishments Engagement++ Lowered time to respond, fewer abandoned chats, more questions\u002Fdeeper conversations. Growth New company role created (Intake Coordinator) and went from 1 to 2 doctors on-call\u002Fday, hours extended from 5pm to 11pm. 5x Conversation rate through the roof. Pretty much saved the company. ↳ What we started with\\ - 6-part questionnaire form - When finally done with that, users were met with an overloaded homescreen - Still had to talk to a doctor to actually pay for a plan and validate ID - And then finally, after all that, they could receive care. \\ I did not design this. It was the result of a pre-seed “MVP” design-everything-at-once sprint. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Screenshots of the old onboarding flow and home screen. ↘ Lots to improve: Lack of hierarchy, faint typography, form-ception... Compilation of various process sketches. ↘ I do a lot of preliminary work on paper ↳ A Path Forward: Home Experiments; A\u002FB Testing Compilation of various process sketches. Two ideas (A) Give them all the information (B) Get rid of the forms, let them experience the real thing The two versions created. (A) Provided access to all kinds of details. But with so many buttons available and the high-commitment-required \"Start Consult\" button, most people were unable to move forward. (B) Put users straight into a chat with a doctor, no forms, no waiting. It was a landslide victory with immediate success. Thank you version B! - Android app was already hybrid web view, so I proposed testing variations without the need for complex dev work - Aimed to address most common user questions and concerns - Ran A\u002FB test for one month - Tracked all interactions so we could make an informed decision We realized immediately that variant (B) would lead to a much more manual process for the doctors, requiring them to collect patient details one question at a time. But, it allowed them to establish rapport, and people felt they were receiving care right away. The result was an instant and sustained spike in paying users. But it needed some finessing... With a clear winner in hand, I massaged the concept further, using feedback from medical staff and users. Some of the sketches from refining the designs. Questions that users still had at this point included: Am I speaking to a bot? I have to pay? Is this secure? New Flow, New Role The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP - With so much new traffic, medical staff were overwhelmed! - I looked to real life process in a medical office, and so, the Intake Coordinator role at Akira was born. - IC responisiblities: triage – vet, verify and onboard new patients. - Much more human and natural ✓ - New Home screen + service list now made more sense once onboarded The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP The initial message sent by the Intake Coordinator: Hi Mikael! I’m here to help you get signed up with a membership plan and ready to use Akira. I’ll answer your questions and gather a quick health history. First, what are you looking for help with today? People don’t read—or do they? We found people actually read this first message; probably because of the less formal text message format. Interestingly, this chat-based onboarding took much longer to complete than the form-based one, but people responded well to the bespoke feel. ↳ Other Improvements Made Along with a much improved onboarding, I updated other parts of the app including various chat elements, secondary screens and copy. Chat Cards: Sometimes actions need separate flows or screens, like capturing credit card details. I designed buttons\u002Fcards that would be inserted into the chat and activated by the user. Two buttons: Start a Chat vs. Start a Consult So much discussion on this one. Eventually, “Start a Consult” won. I always favour calling things what they are, especially when there is an existing, strong mental model around them. KISS ftw. I made an effort to incorporate the brand voice as much as possible throughout the app, making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. I made an effort to incorporate the brand voice as much as possible throughout the app... ...making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. [# Group Eleven —Websites & Creative Services for Athletes A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. Responsive Web App \u002F Website \u002F Branding & Identity \u002F Apparel Founder, Designer, Developer 2019—](#groupeleven) A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. - · Responsive Web App - · Website design & build - · Branding & Identity - · Apparel - · Founder\u002FDesigner\u002FDeveloper - · 2019— - · www.groupeleven.co Group Eleven ⤴ ✕ Close View: www.groupeleven.co Project Websites faster & easier than your 5k pb Problem Crafting a professional online image is difficult, websites are complicated and time-sucking endeavours. Athletes prioritize training first and things like websites last – they don’t have the time, energy or knowhow, and have been burned by tech in the past. Even world champions and Olympic medalists have sub par online destinations. Solved - Extremely quick, simple setup & updating - Clean, professional look on all devices - No designing or coding required Skiier doing a crazy aerial trick: Your last blog post is from September. 2016 Mountain biker on a wall ramp: Awesome photo...but that's not your sponsor anymore. Tennis player ready to receive the ball: Your super simple, couple of clicks, drag and drop, stylishly bold, single page website. Outcomes & Accomplishments MVP Went from initial idea to first paying user in six weeks. Success Users include Olympians, world record holders, top ten finishers at world champs and Pan Am Games (as well as amateurs). $$$ Profitable (small numbers but in the green!) ↳ Responsive Web App Preview of the editing experience, showing my own G11 page. - Fixed layouts with content hotspots keeps things simple and focused: fewer decisions to make means less headache. - WYSIWYG: No abstractions, edits are made directly on the page itself. - Customizing fonts, colours and other settings is very straightforward. ↑ Not placeholder! When not pushing pixels, I am swimming, biking and running in the pro ranks of middle-distance triathlon. - Career Highlights - 2019 - 2018 - Olympic Games London 2012 1 - Olympic Games Rio 2016 2 - Olympic Games Beijing 2008 6 - Olympic Games Athens 2004 19 - World Series Championship 2010 2 - European Championship Baku 2015 1 - World Championship (U23) 2005 3 - World Championship (U23) 2003 3 - World Series Montreal 5 Olympic Distance - World Series Hamburg 8 Sprint Distance - World Series Hamburg DNF Mixed Relay - Grand Final, Lausanne 10 Olympic Distance - World Cup Tongyeong 5 Sprint Distance - World Cup Miyazaki 4 Olympic Distance - World Series Montreal 5 Olympic Distance - World Cup Lausanne 1 Olympic Distance - European Championship, Glasgow 2 Mixed Relay - European Championship, Glasgow 1 Olympic Distance - World Series Hamburg 8 Mixed Relay - World Series Hamburg 4 Sprint Distance - National Championship 1 Sprint distance ↘Highlight: the results table. Creating something like this on other platforms is nearly impossible. Flexible formatting and works for any sport. - G11 pages are focused on the essentials: · Results · Social Links · Sponsor Logos (that are linked) · Images + Text - Page layouts are purposely designed to be content-light, functioning more like an athletic C.V. - And provide just the right amount of info & personality. ↳ Brand & Identity I wanted Group Eleven to look energized and bold, and feel inspired. Logo BT Brik Xl By Burntype Colours Deep Sport #081D19 R8, G29, B25 Flare #FF2E00 R255, G46, B0 Electricity #9FFF03 R159, G255, B3 Typography Example of large hero headings. Acumin Pro By Robert Slimbach Example of other heading styles and body copy. Promo Imagery ↳ Behind the Scenes Some thoughts, musings and process behind developing the project. Compilation of process sketches. The Idea I wanted to use Group Eleven as an exercise in product development – putting to use the lessons I have learned throughout my career. I also wanted to challenge myself to create something that people (and a particularly stingy audience) would be willing to be pay for. Validation Having a great idea and ability to build is one thing, but does anyone actually want it? What I posted to Instagram: Group Eleven in big text, subheading 'Websites for Athletes, Soon' and a prompt, 'DM for beta'. Background was a photo of myself on the bike racing a triathlon. I promised myself I wouldn't build anything unless I had strong signals from my target demographic. I have nearly 800 followers on Instagram, most of them athletes. I posted a single image to my stories with a prompt—DM for Beta—and required a minimum 10% conversion within the first 12 hours in order to procee …. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features Gray, Black, White. The typography features Acumin (Sans Serif), IBM Plex Mono (Sans Serif). Built using Typekit. AI description: Mikael Staer Nathan’s portfolio is a masterclass in contemporary digital minimalism, serving as a sophisticated showcase for high-end product design and web development. The site utilizes a cinematic, full-bleed layout that prioritizes large-scale typography and evocative imagery, creating an immersive experience that feels more like a digital editorial than a traditional resume. The use of soft gradients, grainy textures, and generous negative space establishes a calm yet authoritative visual tone. Targeting premium tech clients and design-forward brands, the identity is defined by its refined Swiss-inspired typography and a muted, sophisticated color palette. The interface is stripped of unnecessary clutter, relying on elegant motion and a structured grid to guide the viewer through a curated selection of impactful work. It is a highly intentional design that communicates precision, technical expertise, and a deep understanding of modern aesthetic trends."]