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Whilst we work across all sectors, we specialise in entertainment, music and lifestyle brands, and help our clients grow their audience with a digital-first brand identity that they’re proud to stand behind.","[ Selected Work ](\u002Fwork) \\[10N [ Selected Work, ](\u002Fwork)[ IG ](https:\u002F\u002Fwww.instagram.com\u002Fbysomefolk\u002F) [ Info, ](\u002Fabout)[ Skills, ](\u002Fexpertise)[ Contact ](\u002Fcontact)[ Project ](\u002Fwork\u002Ftest-project-2) [ biz@somefolk.co ](mailto:biz@somefolk.co) Brand Identity + Websi?ESHSN45K Entertainment + LifestyleEN8N6EEKXN5 Custom made in LondonK4+NSS6K? biz@somefolS488 [ Recent Work Brand + Web Design ](\u002Fwork\u002Fosmo) \u002Fwork\u002Fosmo S F ' 2 6 Stories by Somefolk® @bysomefolk Quality Digital Goods for sale (IG) Instagram (LI) LinkedIn (AW) Awwwards (FW) The FWA Copyright 2026 Entertainment + Lifestyle Specialists [ TitanGate Equity A New Class of Ownership titangatequity.com T ](\u002Fwork\u002Ftitangate-equity)[ Osmo Dev Toolkit, built to flex Osmo.supply O ](\u002Fwork\u002Fosmo) somefolk® is the portfolio of Jason Harvey, a design director and webflow developer, collaborating with specialists across multiple disciplines. s o m e f o l k ® i s t h e p o r t f o l i o o f J a s o n H a r v e y , a d e s i g n d i r e c t o r a n d w e b f l o w d e v e l o p e r , w o r k i n g c o l l a b o r a t i v e l y w i t h s p e c i a l i s t s a c r o s s m u l t i p l e d i s c i p l i n e s . A Digital-First Mindset [ Ani VC For the love of Pets Ani.vc A ](\u002Fwork\u002Fani-vc) Somefolk® Digital Goods Somefolk® is primarily the portfolio of designer Jason Harvey, including collaborative projects with a close network of highly-skilled individuals across multiple creative disciplines. Together, we work with ambitious brands that have powerful stories to tell. Whilst we collaborate across all sectors, we specialise in entertainment, music and lifestyle brands, and help our clients grow their audience with a digital-first brand identity that they’re proud to stand behind. Always bespoke. Never off-the-shelf. Discover more Serious Storytellers S We work with clients on brand identity and website design and development projects. We love working with brands that are looking to break the mould in pursuit of creating real change. If you have a goal that you are passionate about, we’re passionate about helping you reach it. By any means necessary. Services + Expertise Branding Your visual identity (06) Web design + dev Your digital presence (06) Content creation Your brand message (05) And more View all (SF) Quality Digital Goods for Sale Entertainment + Lifestyle Specialists Local mindset, global reach [ Design + Development skills + Expertise View capabilities ](\u002Fexpertise) so The Somefolk Story Design network Based in brisbane (EST 2021) \u002F'24\u002F Quality Digital Goods for Sale Entertainment + Lifestyle Specialists local mindset, global reach lk me FO so The Somefolk Story Design Director Based in London (EST 2021) \u002F'26\u002F Brand Identity + Web Design Based in London, UK me FO lk Working with clients Worldwide L o n d o n B a n g k o k L o s A n g e l e s S F . C O ' 2 6 B a r c e l o n a N a s h v i l l e S y d n e y London Bangkok Los Angeles SF.CO'25 Barcelona Nashville Sydney Based in London biz@somefolk.co Industry Recognition Awards aren't everything, but they certainly help. We start every project with the goal of creating cutting edge, award-winning work that delivers on both creativity and purpose. Awwwards Independent (47) Independent of the Year (Nominee) (03) Site of the Month (Nominee) (03) Site of the Day (14) Developer Award (08) Honourable Mention (19) GSAP Awards Collaboration (01) Site of the Year 2025 (Osmo) (01) Awwwards Agency Partner (12) Site of the Day (04) Developer Award (01) Honourable Mention (07) The FWA Independent (06) FWA of the Day (06) The FWA Agency Partner (04) FWA of the Day (04) CSSDA Independent (09) Website of the Day (03) Best UI Design (02) Best UX Design (02) Best Innovation (02) Digital-first Brand identities Somefolk collective Since 2021 Memorable websites \\+ digital Experiences Quality digital goods (For Sale) Q u a l i t y d i g i t a l g o o d s ( f o r s a l e ) Follow @bysomefolk 23\u002F05\u002F2026 We are believers in the power of Collective collaboration In pursuit of a common goal Do one thing well, individually Create change, collectively Follow on instagram Entertainment, music + Lifestyle \\[Music, film, tech, sport, fashion\\] biz@somefolk.co .avif) 5 1 ° 3 0 ′ 5 3 ″ N 0 0 ° 0 7 ′ 2 5 ″ W W o r k i n g W o r l d w i d e 27°28′04″S 153°01′41″E Working worldwide Quality digital Goods for Sale Do one thing well, individually Create change, collectively Never off-the-shelf Entertainment, music + Lifestyle SF . Co Check out some work: Connect with us: [ Ani.VC Venture Fund Just launched ](\u002Fwork\u002Fani-vc) Enquiries: Contact us Biz@somefolk.co Social: InstagramLinkedin Recognition: AwwwardsThe FWA ©2026 somefolk®. 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The agency positions itself as a specialist for the entertainment, music, and lifestyle sectors, working collaboratively with multi-disciplinary experts to help ambitious brands tell powerful stories and scale their digital presence.\n\nThe visual identity is striking and high-impact, utilizing a sophisticated dark mode aesthetic paired with massive, aggressive typography. The design language leans into a contemporary, editorial feel, blending cinematic imagery with a minimalist layout that prioritizes bold visual storytelling. It is a high-end digital experience tailored for trend-setting brands that demand a cutting-edge, culturally relevant aesthetic.",[26,260,34],[474],"Jason Harvey",[302,319,476],"Helvetica Now",[91],[479,480,481,482],{"score":179,"category":112},{"score":215,"category":115},{"score":122,"category":118},{"score":122,"category":121},[484,486,488,489],{"score":485,"category":112},31,{"score":487,"category":115},81,{"score":122,"category":118},{"score":122,"category":121},[136,132,140],"Website: SomeFolk. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Somefolk® Digital Goods | SF.CO | Made in London. Page description: We collaborate with ambitious brands that have powerful stories to tell. Whilst we work across all sectors, we specialise in entertainment, music and lifestyle brands, and help our clients grow their audience with a digital-first brand identity that they’re proud to stand behind.. Page content: [ Selected Work ](\u002Fwork) \\[10N [ Selected Work, ](\u002Fwork)[ IG ](https:\u002F\u002Fwww.instagram.com\u002Fbysomefolk\u002F) [ Info, ](\u002Fabout)[ Skills, ](\u002Fexpertise)[ Contact ](\u002Fcontact)[ Project ](\u002Fwork\u002Ftest-project-2) [ biz@somefolk.co ](mailto:biz@somefolk.co) Brand Identity + Websi?ESHSN45K Entertainment + LifestyleEN8N6EEKXN5 Custom made in LondonK4+NSS6K? biz@somefolS488 [ Recent Work Brand + Web Design ](\u002Fwork\u002Fosmo) \u002Fwork\u002Fosmo S F ' 2 6 Stories by Somefolk® @bysomefolk Quality Digital Goods for sale (IG) Instagram (LI) LinkedIn (AW) Awwwards (FW) The FWA Copyright 2026 Entertainment + Lifestyle Specialists [ TitanGate Equity A New Class of Ownership titangatequity.com T ](\u002Fwork\u002Ftitangate-equity)[ Osmo Dev Toolkit, built to flex Osmo.supply O ](\u002Fwork\u002Fosmo) somefolk® is the portfolio of Jason Harvey, a design director and webflow developer, collaborating with specialists across multiple disciplines. s o m e f o l k ® i s t h e p o r t f o l i o o f J a s o n H a r v e y , a d e s i g n d i r e c t o r a n d w e b f l o w d e v e l o p e r , w o r k i n g c o l l a b o r a t i v e l y w i t h s p e c i a l i s t s a c r o s s m u l t i p l e d i s c i p l i n e s . A Digital-First Mindset [ Ani VC For the love of Pets Ani.vc A ](\u002Fwork\u002Fani-vc) Somefolk® Digital Goods Somefolk® is primarily the portfolio of designer Jason Harvey, including collaborative projects with a close network of highly-skilled individuals across multiple creative disciplines. Together, we work with ambitious brands that have powerful stories to tell. Whilst we collaborate across all sectors, we specialise in entertainment, music and lifestyle brands, and help our clients grow their audience with a digital-first brand identity that they’re proud to stand behind. Always bespoke. Never off-the-shelf. Discover more Serious Storytellers S We work with clients on brand identity and website design and development projects. We love working with brands that are looking to break the mould in pursuit of creating real change. If you have a goal that you are passionate about, we’re passionate about helping you reach it. By any means necessary. Services + Expertise Branding Your visual identity (06) Web design + dev Your digital presence (06) Content creation Your brand message (05) And more View all (SF) Quality Digital Goods for Sale Entertainment + Lifestyle Specialists Local mindset, global reach [ Design + Development skills + Expertise View capabilities ](\u002Fexpertise) so The Somefolk Story Design network Based in brisbane (EST 2021) \u002F'24\u002F Quality Digital Goods for Sale Entertainment + Lifestyle Specialists local mindset, global reach lk me FO so The Somefolk Story Design Director Based in London (EST 2021) \u002F'26\u002F Brand Identity + Web Design Based in London, UK me FO lk Working with clients Worldwide L o n d o n B a n g k o k L o s A n g e l e s S F . C O ' 2 6 B a r c e l o n a N a s h v i l l e S y d n e y London Bangkok Los Angeles SF.CO'25 Barcelona Nashville Sydney Based in London biz@somefolk.co Industry Recognition Awards aren't everything, but they certainly help. We start every project with the goal of creating cutting edge, award-winning work that delivers on both creativity and purpose. Awwwards Independent (47) Independent of the Year (Nominee) (03) Site of the Month (Nominee) (03) Site of the Day (14) Developer Award (08) Honourable Mention (19) GSAP Awards Collaboration (01) Site of the Year 2025 (Osmo) (01) Awwwards Agency Partner (12) Site of the Day (04) Developer Award (01) Honourable Mention (07) The FWA Independent (06) FWA of the Day (06) The FWA Agency Partner (04) FWA of the Day (04) CSSDA Independent (09) Website of the Day (03) Best UI Design (02) Best UX Design (02) Best Innovation (02) Digital-first Brand identities Somefolk collective Since 2021 Memorable websites \\+ digital Experiences Quality digital goods (For Sale) Q u a l i t y d i g i t a l g o o d s ( f o r s a l e ) Follow @bysomefolk 23\u002F05\u002F2026 We are believers in the power of Collective collaboration In pursuit of a common goal Do one thing well, individually Create change, collectively Follow on instagram Entertainment, music + Lifestyle \\[Music, film, tech, sport, fashion\\] biz@somefolk.co .avif) 5 1 ° 3 0 ′ 5 3 ″ N 0 0 ° 0 7 ′ 2 5 ″ W W o r k i n g W o r l d w i d e 27°28′04″S 153°01′41″E Working worldwide Quality digital Goods for Sale Do one thing well, individually Create change, collectively Never off-the-shelf Entertainment, music + Lifestyle SF . Co Check out some work: Connect with us: [ Ani.VC Venture Fund Just launched ](\u002Fwork\u002Fani-vc) Enquiries: Contact us Biz@somefolk.co Social: InstagramLinkedin Recognition: AwwwardsThe FWA ©2026 somefolk®. All Rights Reserved.. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Jason Harvey. The overall color palette features Black, White, Gray. The typography features Arial (Sans Serif), Editorial (Pangram Pangram), Helvetica Now (Sans Serif). Built using jQuery. AI description: SomeFolk is a London-based creative studio specializing in digital-first brand identity and website design. The agency positions itself as a specialist for the entertainment, music, and lifestyle sectors, working collaboratively with multi-disciplinary experts to help ambitious brands tell powerful stories and scale their digital presence. 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Her practice extends into writing and content creation where she analyzes art, design, and fashion, continuously engaging in cultural dialogue with her growing audience. Over the years Anjela has collaborated with many top creative agencies and clients including SSENSE, H&M, YouTube, Google, Instagram, Converse, Huawei, The United Nations, Soho House, eBay, Adobe, The WNBA, IBM, UNIQLO, S&P Global, as well as a number of Silicon Valley technology and lifestyle startups. JOAN Creative Brand Identity Design JOAN Studios is a full service creative production house and a branch of JOAN Creative. Its identity is inspired by gaffer tape, a staple of film sets, used here as both logo and visual device. A vibrant green drawn from production green screens and the minimal typography of the parent brand create a system that reflects the studio’s spirit: creative, precise, and crafted. Artificial Objects Artificial Objects is a research and design project exploring how generative AI can expand the creative process. Trained on 20th-century industrial design, the AI models reinterpret the world entirely through furniture, producing both absurd and inspired forms—from origami chairs to reimagined accessible furniture. Through an iterative exchange between human and machine, the ideas evolve from text prompts to visual sketches and finally to physical prototypes. Fifteen Years of Type Fifteen Years of Type is an evolving archive that documents the trajectory of my typographic practice over a decade and a half. Building on _10 Years of Type_ (2020), this new iteration showcases five additional years of explorations, experiments, and commissioned work—reflecting how my craft, voice, and career have expanded. Presented as a visual time capsule, the project transforms years of design into a single immersive wall of type. It serves as a celebration of persistence, passion, and the quiet discipline behind a life's work in letters. eBay Fashion eBay Fashion 2024 reimagines the shopping experience by turning the platform’s user interface into the heart of the campaign. Rooted in the excitement of searching and discovering the unexpected, the design transforms functional UI moments—typing, scrolling, clicking—into expressive visual language. Balancing precision with playfulness, the campaign brought a renewed sense of style and cultural relevance to eBay, positioning it once again as a leader in the vintage and secondhand fashion space. Nia Centre for the Arts Nia Centre for the Arts is a Toronto-based organization dedicated to supporting emerging Black artists and celebrating Canada’s African diaspora. For the opening of its first permanent space, the brand identity was designed to balance institutional strength with cultural warmth. The rising sun logo symbolizes optimism and homecoming, while a Swiss-inspired typographic system and the use of PP Neue Montreal ground the design in modernist clarity and Canadian heritage. A palette of black, white, and golden yellow ties it all together—bold, welcoming, and unapologetically proud. WNBA Line ‘Em Up WNBA 3-Point Line Project brought the their signature mark to street basketball courts across the U.S., reimagining these traditionally male spaces as inclusive environments for women and girls. The campaign launched with a citywide activation in New York, including a Brooklyn event hosted by the WNBA, and a documentary featuring players reflecting on their own experiences. The visual identity extended the WNBA logo with a bold court line running through it, symbolizing both the addition of the 3-point line and the ongoing expansion of space for women in the game. JOAN Creative JOAN Creative is a rebrand that celebrates the agency’s rare position as a women-founded creative firm thriving across advertising, design, production, and media. The identity reflects both strength and sensitivity—a tribute to the resilience and spirit required to lead in a male-dominated industry. Inspired by a lineage of iconic Joans (Didion, Miró, Armatrading, Rivers, Jett, Joan of Arc), the brand aims to capture their shared talent, conviction, and defiance. Be On The Right Side of History Be on the Right Side of History is a digital platform and activist project created during the height of the MeToo movement, when feminist protest culture surged across America. The site functioned as both an accessible archive of American feminists and a hub where users could download protest posters featuring urgent, rallying messages. The project quickly gained traction and its impact extended globally when the United Nations Women’s Convention adopted it as the official identity for their annual conference the following year. Fermé Fermé (“Closed” in French) was a Montréal-based loungewear brand born during the COVID-19 pandemic. Inspired by the “Closed” signs seen across shuttered storefronts, the project evolved from a charitable initiative into a viral pop-up brand. Across four capsule collections, it offered elevated everyday essentials—intimates, fleece, socks, and graphic pieces reflecting the mood of the moment—supported by a custom wordmark, cohesive brand system, bespoke packaging, and campaign photography. Barragan Archives Barragán is a book design project dedicated to the architectural legacy of Luis Barragán, the master of emotional space. Drawing from his archives, the book examines how Barragán uses light and shadow not merely as visual elements but as sacred, spatial forces. Each page reflects the quiet spirituality embedded in his compositions. Maison Pause Coming Soon Select Talks The Magic of Klein BlueTraces how French artist Yves Klein transformed the rarest color in nature into a symbol of the infinite. In the 1950s, he created _International Klein Blue_—a pigment so vivid it seemed to swallow light. His monochrome works and performances turned color into experience, making blue not just a hue, but a portal to the unknown. Watch Why Does Brutalism Matter?Unpacks the meaning behind the architectural movement behind the 2024 film. Emerging after World War II, Brutalism rejected ornament and luxury in favor of raw concrete and honesty; a response to the devastation and disillusionment of the era. It symbolized both grief and hope: the will to rebuild with strength, equality, and truth. Once seen as cold or austere, Brutalism remains a reminder that beauty can exist in honesty, and that rebuilding is itself an act of faith. Watch Friday and Diego in AmericaRecounts the artists’ disillusionment during their 1930s stay in New York. Confronted by poverty amid excess, Diego Rivera captured the city’s inequality in _Frozen Assets_, while Frida Kahlo’s _Self-Portrait on the Borderline_ contrasted Mexico’s vitality with America’s industrial coldness. Together, their works serve as a timeless warning against greed and a call to reconnect with humanity and the earth. Watch The Story of The BauhausExplores how the Bauhaus redefined design by rejecting ornate traditions and championing accessible, functional, and democratic objects for everyday life. It traces the school’s radical ideals, its eventual clash with the Nazi regime, and its forced closure. The story concludes with how its founders dispersed across the world, spreading Bauhaus principles globally and shaping the future of design and architecture. Watch Modern Art & The CIAUncovers one of art history’s strangest intersections: how the CIA covertly funded Abstract Expressionism during the Cold War. By supporting artists like Jackson Pollock and Mark Rothko, the U.S. used avant-garde art as a cultural weapon to promote the idea of American freedom. The talk unpacks the geopolitical strategy behind it and questions what it means when art becomes propaganda. Watch Swiss Design 101Breaks down the origins of Swiss Design, the iconic visual language built on grids, clarity, and Helvetica. It explores why this minimalist approach emerged, how it spread globally, and why it still dominates branding today. The session ends with a practical look at the core rules of Swiss typography. Watch The Dark History of PinkFar from being inherently feminine, pink only became associated with girls due to early 20th-century marketing strategies. This talk traces the color’s journey from aristocratic masculinity to innocence, rebellion, sexuality, and empowerment—all while revealing its cultural contradictions. By examining pink as a mirror of society’s shifting attitudes toward women, the talk reframes the color as a battleground of identity and power. Watch The Roots of Tabi ShoesTraces the split-toe tabi shoe back to its origins in Japanese culture, long before Maison Margiela turned it into a fashion statement. It reveals how traditional footwear informed Margiela’s avant-garde interpretation and why the design remains so provocative today. Watch Military Foundations of The Trench Coat Uncovers the trench coat’s origins on the battlefield, where every strap, flap, and storm shield served a tactical purpose. It explores how Thomas Burberry’s innovations equipped soldiers during World War I and how the garment later migrated from military necessity to cultural staple. The result is a deeper understanding of why this seemingly simple coat carries layers of hidden history. Watch * Why Are Galleries White?Examines the evolution of the white-walled gallery and how it became the dominant aesthetic for displaying art. It reveals that galleries were not always blank, neutral spaces and questions whether “purity” in design is truly neutral or a form of cultural erasure. 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The site functions as a professional showcase for her fifteen-year career, highlighting her ability to shape visual identities and construct immersive brand worlds. By blending design expertise with cultural analysis and content creation, the platform positions Freyja as a multidisciplinary thinker at the intersection of art, fashion, and design.\n\nThe visual identity is unapologetically bold and avant-garde, characterized by a high-contrast, maximalist typographic approach. The use of heavy, expressive lettering set against a dark, textured backdrop creates a sense of raw, editorial energy. This design language targets high-end fashion, art, and media clients who value a sophisticated, culturally-attuned aesthetic that pushes the boundaries of traditional branding.",[597,260,34],"Brutalist \u002F Neo-Brutalist",[495],[296,306,600,600],"Diatype Mono",[],[603,604,606,607],{"score":175,"category":112},{"score":605,"category":115},56,{"score":119,"category":118},{"score":215,"category":121},[609,611,612,613],{"score":610,"category":112},53,{"score":605,"category":115},{"score":119,"category":118},{"score":215,"category":121},[136,132,140,615],"green","Website: Anjela Freyja. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Anjela Freyja: Creative Director + Designer. Page description: Anjela Freyja is a New York City based creative director and designer who has been shaping visual identities and building brand worlds for fifteen years.. Page content: Anjela Freyja About, Select Works, Select Talks mail@anjelafreyja.com Anjela Freyja About, Select Works, Select Talks Contact Anjela Freyja is a New York City based creative director and designer who has been shaping visual identities and building brand worlds for fifteen years. Her practice extends into writing and content creation where she analyzes art, design, and fashion, continuously engaging in cultural dialogue with her growing audience. Over the years Anjela has collaborated with many top creative agencies and clients including SSENSE, H&M, YouTube, Google, Instagram, Converse, Huawei, The United Nations, Soho House, eBay, Adobe, The WNBA, IBM, UNIQLO, S&P Global, as well as a number of Silicon Valley technology and lifestyle startups. JOAN Creative Brand Identity Design JOAN Studios is a full service creative production house and a branch of JOAN Creative. Its identity is inspired by gaffer tape, a staple of film sets, used here as both logo and visual device. A vibrant green drawn from production green screens and the minimal typography of the parent brand create a system that reflects the studio’s spirit: creative, precise, and crafted. Artificial Objects Artificial Objects is a research and design project exploring how generative AI can expand the creative process. Trained on 20th-century industrial design, the AI models reinterpret the world entirely through furniture, producing both absurd and inspired forms—from origami chairs to reimagined accessible furniture. Through an iterative exchange between human and machine, the ideas evolve from text prompts to visual sketches and finally to physical prototypes. Fifteen Years of Type Fifteen Years of Type is an evolving archive that documents the trajectory of my typographic practice over a decade and a half. Building on _10 Years of Type_ (2020), this new iteration showcases five additional years of explorations, experiments, and commissioned work—reflecting how my craft, voice, and career have expanded. Presented as a visual time capsule, the project transforms years of design into a single immersive wall of type. It serves as a celebration of persistence, passion, and the quiet discipline behind a life's work in letters. eBay Fashion eBay Fashion 2024 reimagines the shopping experience by turning the platform’s user interface into the heart of the campaign. Rooted in the excitement of searching and discovering the unexpected, the design transforms functional UI moments—typing, scrolling, clicking—into expressive visual language. Balancing precision with playfulness, the campaign brought a renewed sense of style and cultural relevance to eBay, positioning it once again as a leader in the vintage and secondhand fashion space. Nia Centre for the Arts Nia Centre for the Arts is a Toronto-based organization dedicated to supporting emerging Black artists and celebrating Canada’s African diaspora. For the opening of its first permanent space, the brand identity was designed to balance institutional strength with cultural warmth. The rising sun logo symbolizes optimism and homecoming, while a Swiss-inspired typographic system and the use of PP Neue Montreal ground the design in modernist clarity and Canadian heritage. A palette of black, white, and golden yellow ties it all together—bold, welcoming, and unapologetically proud. WNBA Line ‘Em Up WNBA 3-Point Line Project brought the their signature mark to street basketball courts across the U.S., reimagining these traditionally male spaces as inclusive environments for women and girls. The campaign launched with a citywide activation in New York, including a Brooklyn event hosted by the WNBA, and a documentary featuring players reflecting on their own experiences. The visual identity extended the WNBA logo with a bold court line running through it, symbolizing both the addition of the 3-point line and the ongoing expansion of space for women in the game. JOAN Creative JOAN Creative is a rebrand that celebrates the agency’s rare position as a women-founded creative firm thriving across advertising, design, production, and media. The identity reflects both strength and sensitivity—a tribute to the resilience and spirit required to lead in a male-dominated industry. Inspired by a lineage of iconic Joans (Didion, Miró, Armatrading, Rivers, Jett, Joan of Arc), the brand aims to capture their shared talent, conviction, and defiance. Be On The Right Side of History Be on the Right Side of History is a digital platform and activist project created during the height of the MeToo movement, when feminist protest culture surged across America. The site functioned as both an accessible archive of American feminists and a hub where users could download protest posters featuring urgent, rallying messages. The project quickly gained traction and its impact extended globally when the United Nations Women’s Convention adopted it as the official identity for their annual conference the following year. Fermé Fermé (“Closed” in French) was a Montréal-based loungewear brand born during the COVID-19 pandemic. Inspired by the “Closed” signs seen across shuttered storefronts, the project evolved from a charitable initiative into a viral pop-up brand. Across four capsule collections, it offered elevated everyday essentials—intimates, fleece, socks, and graphic pieces reflecting the mood of the moment—supported by a custom wordmark, cohesive brand system, bespoke packaging, and campaign photography. Barragan Archives Barragán is a book design project dedicated to the architectural legacy of Luis Barragán, the master of emotional space. Drawing from his archives, the book examines how Barragán uses light and shadow not merely as visual elements but as sacred, spatial forces. Each page reflects the quiet spirituality embedded in his compositions. Maison Pause Coming Soon Select Talks The Magic of Klein BlueTraces how French artist Yves Klein transformed the rarest color in nature into a symbol of the infinite. In the 1950s, he created _International Klein Blue_—a pigment so vivid it seemed to swallow light. His monochrome works and performances turned color into experience, making blue not just a hue, but a portal to the unknown. Watch Why Does Brutalism Matter?Unpacks the meaning behind the architectural movement behind the 2024 film. Emerging after World War II, Brutalism rejected ornament and luxury in favor of raw concrete and honesty; a response to the devastation and disillusionment of the era. It symbolized both grief and hope: the will to rebuild with strength, equality, and truth. Once seen as cold or austere, Brutalism remains a reminder that beauty can exist in honesty, and that rebuilding is itself an act of faith. Watch Friday and Diego in AmericaRecounts the artists’ disillusionment during their 1930s stay in New York. Confronted by poverty amid excess, Diego Rivera captured the city’s inequality in _Frozen Assets_, while Frida Kahlo’s _Self-Portrait on the Borderline_ contrasted Mexico’s vitality with America’s industrial coldness. Together, their works serve as a timeless warning against greed and a call to reconnect with humanity and the earth. Watch The Story of The BauhausExplores how the Bauhaus redefined design by rejecting ornate traditions and championing accessible, functional, and democratic objects for everyday life. It traces the school’s radical ideals, its eventual clash with the Nazi regime, and its forced closure. The story concludes with how its founders dispersed across the world, spreading Bauhaus principles globally and shaping the future of design and architecture. Watch Modern Art & The CIAUncovers one of art history’s strangest intersections: how the CIA covertly funded Abstract Expressionism during the Cold War. By supporting artists like Jackson Pollock and Mark Rothko, the U.S. used avant-garde art as a cultural weapon to promote the idea of American freedom. The talk unpacks the geopolitical strategy behind it and questions what it means when art becomes propaganda. Watch Swiss Design 101Breaks down the origins of Swiss Design, the iconic visual language built on grids, clarity, and Helvetica. It explores why this minimalist approach emerged, how it spread globally, and why it still dominates branding today. The session ends with a practical look at the core rules of Swiss typography. Watch The Dark History of PinkFar from being inherently feminine, pink only became associated with girls due to early 20th-century marketing strategies. This talk traces the color’s journey from aristocratic masculinity to innocence, rebellion, sexuality, and empowerment—all while revealing its cultural contradictions. By examining pink as a mirror of society’s shifting attitudes toward women, the talk reframes the color as a battleground of identity and power. Watch The Roots of Tabi ShoesTraces the split-toe tabi shoe back to its origins in Japanese culture, long before Maison Margiela turned it into a fashion statement. It reveals how traditional footwear informed Margiela’s avant-garde interpretation and why the design remains so provocative today. Watch Military Foundations of The Trench Coat Uncovers the trench coat’s origins on the battlefield, where every strap, flap, and storm shield served a tactical purpose. It explores how Thomas Burberry’s innovations equipped soldiers during World War I and how the garment later migrated from military necessity to cultural staple. The result is a deeper understanding of why this seemingly simple coat carries layers of hidden history. Watch * Why Are Galleries White?Examines the evolution of the white-walled gallery and how it became the dominant aesthetic for displaying art. It reveals that galleries were not always blank, neutral spaces and questions whether “purity” in design is truly neutral or a form of cultural erasure. Watch © Anjela Freyja 2025mail@anjelafreyja.com Instagram, Tiktok, Substack, LinkedIn. A Brutalist \u002F Neo-Brutalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Anjela Freyja. The overall color palette features Black, White, Gray, Green. The typography features Inter (Sans Serif), Diatype (Sans Serif, Dinamo), Diatype Mono (Sans Serif, Dinamo), Diatype Mono (Sans Serif, Dinamo). AI description: Anjela Freyja serves as a high-impact digital portfolio for a New York City-based Creative Director and Designer. The site functions as a professional showcase for her fifteen-year career, highlighting her ability to shape visual identities and construct immersive brand worlds. By blending design expertise with cultural analysis and content creation, the platform positions Freyja as a multidisciplinary thinker at the intersection of art, fashion, and design. The visual identity is unapologetically bold and avant-garde, characterized by a high-contrast, maximalist typographic approach. The use of heavy, expressive lettering set against a dark, textured backdrop creates a sense of raw, editorial energy. 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Over the past two decades, I've worked across these stages at Liftoff, Farfetch, Wonderbly, GetYourGuide, and more. As a designer, I've helped startups figure out what they should be building and transform their vision into real products that raised millions in funding. As a leader and advisor, I've helped companies build design cultures that attract exceptional designers, and created the right environment for them to do the best work of their career. hey@dantase.com Liftoff Liftoff is a hiring and networking platform that helps great people find each other. I was a Founding Designer working closely with the core team to launch and scale the product. While in stealth mode, Liftoff had incredible traction, being used by companies like Ramp, Duolingo and Loom to grow their Design, Product & Marketing teams. I joined the team in 2024 as one of the early team members, right around the time when we raised our seed round. We worked together on coming out of stealth, and was involved in every Liftoff touchpoint: from designing the core journey, to leading our rebrand process, to managing external designers and studios. Zero → One Design Direction Brand Design liftoff — 2 liftoff — 4 Upward Upward is an NYC based start-up helping companies reduce their carbon footprint. I've partnered with their small team to help them find product market fit. Upward came to me in the summer of 2023, while they were looking to find product market fit in an increasingly competitive market. I picked up on the work done by my friends at New York-based studio Related Works to explore potential futures for Upward and help them raise seed funding. I've worked closely with the CEO and VP of Engineering on every Upward touchpoint: helping them find product market fit, defining a long term vision, getting our first 10 corporate contracts & LOIs, designing and launching the MVP, and all fundraising materials. Zero → One Strategy Design Direction upward — 2 Wonderbly Wonderbly is the world's largest personalised books publisher. I've joined their team as a Product Design Director to help improve the order repeat rate. We started our partnership in early 2023, when Wonderbly was investigating ways to turn their huge influx of new customers to loyal users. After many years in which the business stayed more or less the same, they were looking for a fresh start. I joined their small Product Design & Technology team to guide them throughout this innovation journey: from strategic leadership on future routes, to guiding an end-to-end redesign of the core journey, to design management for their core Product Design team. Penguin Random House Acquired by Penguin Random House Design Direction Design Management Strategy wonderbly — 3 wonderbly — 5 Jetty Jetty is an AI companion for people suffering from autoimmune conditions. I helped them deliver the core product & brand and raise a $2.3 mil seed round. Jetty is an AI companion that helps people with autoimmune conditions track symptoms, spot patterns, and understand what helps them feel better. Despite how critical tracking is in autoimmune care, in 2025 the most reliable option was still pen and paper. Something had to change. When I joined, the two founders had built a voice-based AI with early validation, but were still figuring out the core journey and feature set. We've worked closely on all design related aspects: from exploring and validating product directions, to designing the core AI experience, shaping the brand and raising a $2.3 mil. seed round. Zero → One Product & Brand Design Strategy jetty — 3 jetty — 4 jetty — 5 GetYourGuide GetYourGuide is Europe's largest travel platform. I've partnered with them across multiple initiatives, with the ultimate goal of improving conversion. Between 2020–2023, I teamed up with GetYourGuide on a variety of initiatives with the ultimate goal of improving conversion and engagement. We've touched every part of the consumer flow, from redefining the way trips are planned, to revamping their activity pages, to enhancing the way adventurers explore the world. GetYourGuide went on to become one of the largest travel businesses worldwide, and received over $1.1 billion in funding. Design Leadership Product Design Strategy getyourguide — 3 getyourguide — 5 Farfetch Farfetch is a luxury e-commerce platform for fashion & beauty products. I've joined them to lead and manage the nascent native apps team. We started working together as Farfetch was preparing for their international growth. Their native apps team was still in its early stages, getting ready to work on the first iteration of their e-commerce iOS and Android apps. Amongst other things, we've worked together to bring the apps to life, help them grow to over 50% of traffic and build partnerships with some of the most prominent luxury brands worldwide. Farfetch went on to raise more than $500 millions in funding, and eventually had a $5.8 billion IPO. NYSE $5.8bn IPO in September 2018 Zero → One Design Leadership Product Design farfetch — 2 farfetch — 5 Fresha Fresha is the #1 software for salons and spas. I've joined them as a Principal Product Designer to lead and grow their small & talented design team. In 2021 I've joined Fresha to help them lead and scale their Product Design team, as they were expanding into new realms: going from a web platform, to apps, POS and physical products. I've worked hand in hand with their Head of UX to go from 3 to over 10 people across Product Design, Content Design & Research, and to build a world-class product that received over $180 millions in funding from investors such as General Atlantic. Design Leadership Product Design Strategy Let’s push things _forward_. I can only take on a limited number of projects each year. For this reason, I choose to work exclusively with companies that I'm genuinely enthusiastic about and where I believe my experience can truly benefit the business. If you're working on something great, reach out and let’s chat! hey@dantase.com",{"id":631,"height":13,"width":12,"blurhash":632},"fb218853-0bf4-4fb3-9dc2-98fed78fc74e","radial-gradient(at 0 0,#ffffff,#00000000 50%),radial-gradient(at 33% 0,#ffffff,#00000000 50%),radial-gradient(at 67% 0,#ffffff,#00000000 50%),radial-gradient(at 100% 0,#ffffff,#00000000 50%),radial-gradient(at 0 50%,#f8f8f8,#00000000 50%),radial-gradient(at 33% 50%,#eaeaea,#00000000 50%),radial-gradient(at 67% 50%,#ebebeb,#00000000 50%),radial-gradient(at 100% 50%,#fafafa,#00000000 50%),radial-gradient(at 0 100%,#fbfbfb,#00000000 50%),radial-gradient(at 33% 100%,#f2f2f2,#00000000 50%),radial-gradient(at 67% 100%,#f0f0f0,#00000000 50%),radial-gradient(at 100% 100%,#fafafa,#00000000 50%)",{"id":634,"height":15,"width":14,"blurhash":376},"9560743a-c0ac-415d-8a98-5152240f01aa",[636,639,642,645,648,651,654,657,660,663,666,669,672,675,678,681,684,687,690,693,696,699,702,705,708,711,714,717,720,723],{"directus_files_id":637},{"id":638},"7630250b-6265-457e-a1d2-deb49caf0f52",{"directus_files_id":640},{"id":641},"55a3050f-75db-476a-96da-e206fca85402",{"directus_files_id":643},{"id":644},"c39b1c0b-01ac-4720-9ba5-7ee840a6b2cf",{"directus_files_id":646},{"id":647},"61b4f685-0994-4fe8-bf5d-5e50bcecf44a",{"directus_files_id":649},{"id":650},"0a687e49-7bd8-439c-8bcf-5f592114a84f",{"directus_files_id":652},{"id":653},"6e3fc1ec-bfad-4ee6-87fc-4836e046c8f7",{"directus_files_id":655},{"id":656},"d651c0e2-19c5-48c7-975b-9a7148ea2626",{"directus_files_id":658},{"id":659},"ae3aebfa-0769-41b1-b393-d7bc54ca8f6a",{"directus_files_id":661},{"id":662},"0eec8366-55c6-43c0-9b25-1174584dd442",{"directus_files_id":664},{"id":665},"e31a4d79-c0a2-4621-a1c0-8f6dd461664c",{"directus_files_id":667},{"id":668},"3c029c7d-de08-4526-a4bb-2390330016e5",{"directus_files_id":670},{"id":671},"55c1cfd5-84f6-4a40-8cff-2b0d2b2a5c56",{"directus_files_id":673},{"id":674},"044428ba-8c1b-46b3-a88f-8b84b30d81ff",{"directus_files_id":676},{"id":677},"61a48b14-240d-4d8d-9461-f27095c6f93a",{"directus_files_id":679},{"id":680},"77bea2af-931d-4e6f-85d0-df8887d82316",{"directus_files_id":682},{"id":683},"48f6d701-b4de-41ad-ba7a-97376adbc1b1",{"directus_files_id":685},{"id":686},"eb463d44-0b4f-45f1-a173-fb99113df134",{"directus_files_id":688},{"id":689},"c830f63f-74e6-4afb-b26a-75a0e21ca1c3",{"directus_files_id":691},{"id":692},"af8e8111-b4e5-4437-b382-cd517eabbe0f",{"directus_files_id":694},{"id":695},"347415e3-2e37-4c1e-b6a5-8f6c39415113",{"directus_files_id":697},{"id":698},"3f3ce5cf-4cf4-4e9b-8f0e-1219989ea5cd",{"directus_files_id":700},{"id":701},"f863240d-fa41-4f1b-b97f-51e1dfdc7c7d",{"directus_files_id":703},{"id":704},"b3dc7558-e87d-4677-a3ef-2a86c3d46cee",{"directus_files_id":706},{"id":707},"afd4b41e-4d58-4c47-a8cd-c78af75f5418",{"directus_files_id":709},{"id":710},"1e1d91ea-b477-4021-97f7-9c1182f843dc",{"directus_files_id":712},{"id":713},"d2ec70a5-1ebd-40af-a056-303f2356b806",{"directus_files_id":715},{"id":716},"b56a3091-ea15-4cc3-9733-5209148da84d",{"directus_files_id":718},{"id":719},"cb2d0e21-17e1-4555-b4a5-a8193c773dcc",{"directus_files_id":721},{"id":722},"dd2b6dfe-a2c0-4f6b-98b7-bf314e4368d7",{"directus_files_id":724},{"id":725},"e0b397a6-8b5b-4a09-8b25-127c1028006e",[727],{"languages_code":470,"description":728},"Dan Tase's personal portfolio serves as a high-authority landing page for a seasoned design leader specializing in the startup lifecycle. The website functions as a professional calling card, positioning Dan as a strategic partner for early-stage companies navigating the journey from initial concept to IPO or acquisition. It balances professional credentials with a sense of creative exploration through its dedicated 'Updates' section.\n\nThe visual identity is defined by a sophisticated, editorial aesthetic that leans heavily on masterful typography. By utilizing large, elegant serif typefaces against a spacious, minimalist layout, the design communicates maturity, wisdom, and high-end expertise. The use of generous white space and a restrained color palette ensures that the narrative remains the focal point, appealing to founders and executives who value clarity and strategic depth.","SaaS & Software",[26,30,34],[620],[309,733,733,309],"Signifier",[],[736,737,738,739],{"score":122,"category":112},{"score":127,"category":115},{"score":119,"category":118},{"score":215,"category":121},[741,742,743,744],{"score":214,"category":112},{"score":127,"category":115},{"score":119,"category":118},{"score":215,"category":121},[132,140,136],"Website: Dan Tase. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Dan Tase - Founding Product Designer. Page description: Founding Product Designer with over 20 years of experience in launching and scaling companies.. Page content: Dan Tase Founding Product Designer Home About me Updates Founding Product Designer _for_ startups learning to walk I'm a Design Leader who's built products across the entire company lifecycle—from idea to IPO\u002Facquisition. Over the past two decades, I've worked across these stages at Liftoff, Farfetch, Wonderbly, GetYourGuide, and more. As a designer, I've helped startups figure out what they should be building and transform their vision into real products that raised millions in funding. As a leader and advisor, I've helped companies build design cultures that attract exceptional designers, and created the right environment for them to do the best work of their career. hey@dantase.com Liftoff Liftoff is a hiring and networking platform that helps great people find each other. I was a Founding Designer working closely with the core team to launch and scale the product. While in stealth mode, Liftoff had incredible traction, being used by companies like Ramp, Duolingo and Loom to grow their Design, Product & Marketing teams. I joined the team in 2024 as one of the early team members, right around the time when we raised our seed round. We worked together on coming out of stealth, and was involved in every Liftoff touchpoint: from designing the core journey, to leading our rebrand process, to managing external designers and studios. Zero → One Design Direction Brand Design liftoff — 2 liftoff — 4 Upward Upward is an NYC based start-up helping companies reduce their carbon footprint. I've partnered with their small team to help them find product market fit. Upward came to me in the summer of 2023, while they were looking to find product market fit in an increasingly competitive market. I picked up on the work done by my friends at New York-based studio Related Works to explore potential futures for Upward and help them raise seed funding. I've worked closely with the CEO and VP of Engineering on every Upward touchpoint: helping them find product market fit, defining a long term vision, getting our first 10 corporate contracts & LOIs, designing and launching the MVP, and all fundraising materials. Zero → One Strategy Design Direction upward — 2 Wonderbly Wonderbly is the world's largest personalised books publisher. I've joined their team as a Product Design Director to help improve the order repeat rate. We started our partnership in early 2023, when Wonderbly was investigating ways to turn their huge influx of new customers to loyal users. After many years in which the business stayed more or less the same, they were looking for a fresh start. I joined their small Product Design & Technology team to guide them throughout this innovation journey: from strategic leadership on future routes, to guiding an end-to-end redesign of the core journey, to design management for their core Product Design team. Penguin Random House Acquired by Penguin Random House Design Direction Design Management Strategy wonderbly — 3 wonderbly — 5 Jetty Jetty is an AI companion for people suffering from autoimmune conditions. I helped them deliver the core product & brand and raise a $2.3 mil seed round. Jetty is an AI companion that helps people with autoimmune conditions track symptoms, spot patterns, and understand what helps them feel better. Despite how critical tracking is in autoimmune care, in 2025 the most reliable option was still pen and paper. Something had to change. When I joined, the two founders had built a voice-based AI with early validation, but were still figuring out the core journey and feature set. We've worked closely on all design related aspects: from exploring and validating product directions, to designing the core AI experience, shaping the brand and raising a $2.3 mil. seed round. Zero → One Product & Brand Design Strategy jetty — 3 jetty — 4 jetty — 5 GetYourGuide GetYourGuide is Europe's largest travel platform. I've partnered with them across multiple initiatives, with the ultimate goal of improving conversion. Between 2020–2023, I teamed up with GetYourGuide on a variety of initiatives with the ultimate goal of improving conversion and engagement. We've touched every part of the consumer flow, from redefining the way trips are planned, to revamping their activity pages, to enhancing the way adventurers explore the world. GetYourGuide went on to become one of the largest travel businesses worldwide, and received over $1.1 billion in funding. Design Leadership Product Design Strategy getyourguide — 3 getyourguide — 5 Farfetch Farfetch is a luxury e-commerce platform for fashion & beauty products. I've joined them to lead and manage the nascent native apps team. We started working together as Farfetch was preparing for their international growth. Their native apps team was still in its early stages, getting ready to work on the first iteration of their e-commerce iOS and Android apps. Amongst other things, we've worked together to bring the apps to life, help them grow to over 50% of traffic and build partnerships with some of the most prominent luxury brands worldwide. Farfetch went on to raise more than $500 millions in funding, and eventually had a $5.8 billion IPO. NYSE $5.8bn IPO in September 2018 Zero → One Design Leadership Product Design farfetch — 2 farfetch — 5 Fresha Fresha is the #1 software for salons and spas. I've joined them as a Principal Product Designer to lead and grow their small & talented design team. In 2021 I've joined Fresha to help them lead and scale their Product Design team, as they were expanding into new realms: going from a web platform, to apps, POS and physical products. I've worked hand in hand with their Head of UX to go from 3 to over 10 people across Product Design, Content Design & Research, and to build a world-class product that received over $180 millions in funding from investors such as General Atlantic. Design Leadership Product Design Strategy Let’s push things _forward_. I can only take on a limited number of projects each year. For this reason, I choose to work exclusively with companies that I'm genuinely enthusiastic about and where I believe my experience can truly benefit the business. If you're working on something great, reach out and let’s chat! hey@dantase.com. A Clean \u002F Minimalist, Monochrome \u002F Grayscale, Typographic \u002F Big Type website in the SaaS & Software industry. Designed by Dan Tase. The overall color palette features White, Gray, Black. The typography features Graphik (Sans Serif, Commercial Type), Signifier (Serif, Klim Type), Signifier (Serif, Klim Type), Graphik (Sans Serif, Commercial Type). AI description: Dan Tase's personal portfolio serves as a high-authority landing page for a seasoned design leader specializing in the startup lifecycle. The website functions as a professional calling card, positioning Dan as a strategic partner for early-stage companies navigating the journey from initial concept to IPO or acquisition. It balances professional credentials with a sense of creative exploration through its dedicated 'Updates' section. The visual identity is defined by a sophisticated, editorial aesthetic that leans heavily on masterful typography. By utilizing large, elegant serif typefaces against a spacious, minimalist layout, the design communicates maturity, wisdom, and high-end expertise. The use of generous white space and a restrained color palette ensures that the narrative remains the focal point, appealing to founders and executives who value clarity and strategic depth.",{"id":748,"website_id":749,"page_id":748,"name":750,"slug":751,"url":752,"website_name":750,"website_slug":751,"website_url":753,"result_url":752,"fetched_at":754,"score":500,"score_boost":363,"ai_score":116,"freshness_score":173,"scored_at":755,"page_name":51,"page_url":752,"page_title":756,"page_description":376,"page_content":757,"page_sort":363,"is_home":368,"is_home_rank":369,"page_type_id":370,"page_type_name":58,"cover":758,"cover_mobile":761,"cover_sequence":763,"translations":767,"industry":21,"styles":770,"credits":772,"font_families":773,"technologies":774,"pagespeed":778,"pagespeed_mobile":786,"buckets":791,"search_payload":793},"757cef3a-0600-436f-b1cd-5fa41d813888","ddb6eaa6-90f6-4fc0-b534-daf715303b7f","Nouvelle étiquette","nouvelle-etiquette","https:\u002F\u002Fnouvelle-etiquette.fr\u002F","https:\u002F\u002Fnouvelle-etiquette.fr","2026-05-05T16:55:49.000Z","2026-05-23T19:25:37.000Z","Nouvelle étiquette – Graphic design bureau","- # Nouvelle étiquette is a graphic design bureau located in 14 avenue Leclerc de Hatecloque, Metz, France. It is composed of four graphic designers driven by the same desire for creativity, interdisciplinarity and quality. Since 2013, Nouvelle étiquette has managed graphic design projects for cultural associations, public institutions, private companies and sometimes big capital. Thought as a place between a graphic design studio and a research workshop, the bureau nurtures the personal experiences of its members. Nouvelle étiquette is defined by an approach that emphasizes the search for meaning as the driving force behind the emergence of relevant graphic forms. Its work is also based on a particular sensitivity to typography, contemporary art and literature, as well as a way of seeing graphic design as a source of understanding and joy. The creative bureau pays the greatest attention to a deeper comprehension of its commissions and strives to establish constant dialogue with its partners. Nouvelle étiquette regularly takes part in conferences and workshops, while some of its members teach at art school in order to transmit, share and advance knowledge in graphic design. is a graphic design bureau between 14 avenue Leclerc de Hautecloque, Metz, France. Created to be a place between a graphic design studio and a research workshop, it consists of four graphic designers driven by the same desire for creativity, interdisciplinarity and quality. Here’s a selection of our works. Wanna see more? Try the desktop version or visit our Behance profile! - # works ## Enghien-les-Bains Art Centre - 2018\u002F2019 ### Editorial design, Graphic Design ## Drac Grand Est - Greeting 2019 ### Editorial design, Graphic Design ## Closerie des Moussis ### Identity ## Week-end de l'art contemporain Grand-Est ### Editorial design, Identity ## Orchestre national de Lorraine 16 ### Editorial design ## Ateliers Ouverts 2018 ### Graphic Design ## Blotter Atelier ### Graphic Design, Identity ## Prix Sciences Po pour l'art contemporain ### Graphic Design ## Le Périscope ### Editorial design ## How To Do Things With Words ### Scenography, Type Design ## Centre Pompidou-Metz: Agenda ### Editorial design ## HATVP ### Design éditorial, Identity ## Arweider ### Editorial design, Exhibition design ## Ateliers ouverts 2016 ### Graphic Design ## Domaine de la Calmette ### Identity ## Compagnie Claire Sergent ### Editorial design, Identity, Type Design, Web ## Ateliers Ouverts 2017 ### Graphic Design ## Accélérateur de Particules ### Identity ## 100 bâtiments protégés ### Editorial design ## Enghien-les-Bains Art Centre - 2018\u002F2019 ### Editorial design, Graphic Design The Enghien-les-Bains' Art Centre is a major actor in the cultural life of this city of the parisian suburb, designated as one of the \"Creative Cities of UNESCO\" since 2013. The CDA has a rich programming, in harmony with the artistic and technological issues of our time. For our first year of collaboration with the Art Center, we relied on their audacity and we imagined a vibrant and abundant season's identity. Inspired by the ASCII Art experiments, we composed visuals reminding the aesthetics of code and word processing software with syntax highlighting (TextMate, Sublime Text...). We interpret the iconic graphic language of this type of tool in a contemporary and relaxed way: omnipresence of the black colour, tabulations, typographical offsets... From this exploration emerges multiple graphic constellations that we make life and dance among the publications of the centre. [ ### Next Project ## Drac Grand Est - Greeting 2019 ](https:\u002F\u002Fwww.nouvelle-etiquette.fr\u002Fworks\u002Fdrac-grand-est-greeting-2019\u002F) ## Drac Grand Est - Greeting 2019 ### Editorial design, Graphic Design The Est of France's Regional Head of Cultural Affairs (DRAC Grand-Est) mandated us to design their 2019 wishes card. The DRAC Grand-Est wanted to seize the occasion of this new year's wishes card to highlight the collections of the Regional Contemporary Art Funds (FRAC) of the area. Created in 1983, the institutions' goals are to operate a cultural decentralisation between the French State and the local administrations and to offer accessibility to contemporary art to as many people as possible. The DRAC's 2019 greeting card presents the last three acquisitions of the regional FRACs: Laure Prouvost's \"Depressed Plants (This makes me cry)\", acquired in 2018 by the FRAC Champagne-Ardenne; \"Sensitive materials\" created by SCENOSCOME (Grégory Lasserre and Anaïs met den Ancxt) acquired in 2017 by the FRAC Alsace; and \"Edge of the day\" by Julie Fortier, acquired in 2017 by 49 North 6 East—FRAC Lorraine. Rather than a regular greeting card, we choose to design a folded card that turns out to be a big poster once completely unfolded. Fresh, elegant, seductive, we hope the poster to be pinned in the offices of the various recipients of the wishes. The poster\u002Fcard is printed in five colours (CMYK + a copper Pantone), using Carolinéale, the work-in-progress typeface Francis Ramel is currently designing at Nouvelle étiquette. [ ### Next Project ## Closerie des Moussis ](https:\u002F\u002Fwww.nouvelle-etiquette.fr\u002Fworks\u002Fcloserie-des-moussis\u002F) ## Closerie des Moussis ### Identity In 2010, Pascale and Laurence, who were passionate about agriculture, ecology and wine, decided to create their own wine estate to produce originals wines inspired by the principles of biodynamics. They therefore entrusted us to design the graphic identity of the estate and of each vintage from the start. We created an identity with an uninhibited creative twist. The subtle blend of precision and finesse of the custom designed stencil figures and the artisanal and warm dimension of the illustrations accompanies and characterises each wine. The red colour, common to all the productions, is a strong marker of identity by referring to both the wine and the region in which it is produced. [ ### Next Project ## Week-end de l'art contemporain Grand-Est ](https:\u002F\u002Fwww.nouvelle-etiquette.fr\u002Fworks\u002Fweek-end-de-lart-contemporain-grand-est-2018\u002F) ## Week-end de l'art contemporain Grand-Est ### Editorial design, Identity The \"week-end de l'art contemporain Grand-Est\" (contemporary art weekend in the Grand Est region) is an event organized by three contemporary art networks of the area: LoRA–Metz, Versant Est–Strasbourg and Bulles–Reims. Through a full weekend, members structures of those networks are synchronizing their actions and are organizing some common events (screenings, openings, performances, concerts…) For the first edition of the event, the networks decided to ask Nouvelle étiquette to design an editorial object that would allow to regroup all the events of the weekend. The structures also wanted to dedicate a bit of this publication's space to a \"carte blanche\" given to an artist. We designed a \"newspaper-like\" publication that can be declined every year to constitute a little collection. Two gradient colors are marking the identity of the object. For each new publication, we will re-use one of the two previous colors, which will create a color continuity though every years' documents. At the heart of the edition, a central sheet of paper can serve as a poster to be self-composed by the reader. Indeed, if one gather two documents, one can constitute a big poster regrouping the intervention of the invited artist (2018: Delphine Gatinois) and the informations about the event. The organizers of the event and the participating spaces (galleries, art centers, libraries etc.) can display this poster on their walls and t …",{"id":759,"height":13,"width":12,"blurhash":760},"899e0573-eab3-4daa-b32a-69bb5eeda3ae","radial-gradient(at 0 0,#000000,#00000000 50%),radial-gradient(at 33% 0,#43445a,#00000000 50%),radial-gradient(at 67% 0,#000000,#00000000 50%),radial-gradient(at 100% 0,#45445a,#00000000 50%),radial-gradient(at 0 50%,#1c1600,#00000000 50%),radial-gradient(at 33% 50%,#4e4d61,#00000000 50%),radial-gradient(at 67% 50%,#1d1d00,#00000000 50%),radial-gradient(at 100% 50%,#4d4e61,#00000000 50%),radial-gradient(at 0 100%,#000000,#00000000 50%),radial-gradient(at 33% 100%,#3c3d55,#00000000 50%),radial-gradient(at 67% 100%,#000000,#00000000 50%),radial-gradient(at 100% 100%,#3b3a53,#00000000 50%)",{"id":762,"height":15,"width":14,"blurhash":376},"2ac4107c-9fc5-41de-8f19-3e362b2cfac7",[764],{"directus_files_id":765},{"id":766},"d88b8a74-5ca8-47ec-85ae-c740a4a3839b",[768],{"languages_code":470,"description":769},"Nouvelle étiquette is a sophisticated graphic design bureau that positions itself as a hybrid between a creative studio and a research workshop. Based in Metz, France, the agency focuses on the intersection of typography, contemporary art, and literature, seeking deep meaning and intellectual rigor in every commission. Their approach is characterized by a high degree of interdisciplinarity, serving a diverse clientele ranging from cultural associations to large-scale private institutions.\n\nThe visual identity is unapologetically bold and intellectual, utilizing a high-contrast dark mode aesthetic paired with striking, oversized typography. The design language leans into a modern, experimental sensibility, using vibrant color blocks and a structured layout to guide the user through their philosophical approach to design. It is a website built for an audience of curators, cultural leaders, and design enthusiasts who value substance and conceptual depth over mere decoration.",[260,34,771],"Vibrant \u002F Colorful",[],[316,298,299],[287,292,775,91,286,776,102,777,106],"GSAP","OWL Carousel","Swiper",[779,781,783,785],{"score":780,"category":112},68,{"score":782,"category":115},67,{"score":784,"category":118},73,{"score":217,"category":121},[787,788,789,790],{"score":782,"category":112},{"score":784,"category":115},{"score":784,"category":118},{"score":215,"category":121},[136,132,792,140],"blue","Website: Nouvelle étiquette. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Nouvelle étiquette – Graphic design bureau. Page content: - # Nouvelle étiquette is a graphic design bureau located in 14 avenue Leclerc de Hatecloque, Metz, France. It is composed of four graphic designers driven by the same desire for creativity, interdisciplinarity and quality. Since 2013, Nouvelle étiquette has managed graphic design projects for cultural associations, public institutions, private companies and sometimes big capital. Thought as a place between a graphic design studio and a research workshop, the bureau nurtures the personal experiences of its members. Nouvelle étiquette is defined by an approach that emphasizes the search for meaning as the driving force behind the emergence of relevant graphic forms. Its work is also based on a particular sensitivity to typography, contemporary art and literature, as well as a way of seeing graphic design as a source of understanding and joy. The creative bureau pays the greatest attention to a deeper comprehension of its commissions and strives to establish constant dialogue with its partners. Nouvelle étiquette regularly takes part in conferences and workshops, while some of its members teach at art school in order to transmit, share and advance knowledge in graphic design. is a graphic design bureau between 14 avenue Leclerc de Hautecloque, Metz, France. Created to be a place between a graphic design studio and a research workshop, it consists of four graphic designers driven by the same desire for creativity, interdisciplinarity and quality. Here’s a selection of our works. Wanna see more? Try the desktop version or visit our Behance profile! - # works ## Enghien-les-Bains Art Centre - 2018\u002F2019 ### Editorial design, Graphic Design ## Drac Grand Est - Greeting 2019 ### Editorial design, Graphic Design ## Closerie des Moussis ### Identity ## Week-end de l'art contemporain Grand-Est ### Editorial design, Identity ## Orchestre national de Lorraine 16 ### Editorial design ## Ateliers Ouverts 2018 ### Graphic Design ## Blotter Atelier ### Graphic Design, Identity ## Prix Sciences Po pour l'art contemporain ### Graphic Design ## Le Périscope ### Editorial design ## How To Do Things With Words ### Scenography, Type Design ## Centre Pompidou-Metz: Agenda ### Editorial design ## HATVP ### Design éditorial, Identity ## Arweider ### Editorial design, Exhibition design ## Ateliers ouverts 2016 ### Graphic Design ## Domaine de la Calmette ### Identity ## Compagnie Claire Sergent ### Editorial design, Identity, Type Design, Web ## Ateliers Ouverts 2017 ### Graphic Design ## Accélérateur de Particules ### Identity ## 100 bâtiments protégés ### Editorial design ## Enghien-les-Bains Art Centre - 2018\u002F2019 ### Editorial design, Graphic Design The Enghien-les-Bains' Art Centre is a major actor in the cultural life of this city of the parisian suburb, designated as one of the \"Creative Cities of UNESCO\" since 2013. The CDA has a rich programming, in harmony with the artistic and technological issues of our time. For our first year of collaboration with the Art Center, we relied on their audacity and we imagined a vibrant and abundant season's identity. Inspired by the ASCII Art experiments, we composed visuals reminding the aesthetics of code and word processing software with syntax highlighting (TextMate, Sublime Text...). We interpret the iconic graphic language of this type of tool in a contemporary and relaxed way: omnipresence of the black colour, tabulations, typographical offsets... From this exploration emerges multiple graphic constellations that we make life and dance among the publications of the centre. [ ### Next Project ## Drac Grand Est - Greeting 2019 ](https:\u002F\u002Fwww.nouvelle-etiquette.fr\u002Fworks\u002Fdrac-grand-est-greeting-2019\u002F) ## Drac Grand Est - Greeting 2019 ### Editorial design, Graphic Design The Est of France's Regional Head of Cultural Affairs (DRAC Grand-Est) mandated us to design their 2019 wishes card. The DRAC Grand-Est wanted to seize the occasion of this new year's wishes card to highlight the collections of the Regional Contemporary Art Funds (FRAC) of the area. Created in 1983, the institutions' goals are to operate a cultural decentralisation between the French State and the local administrations and to offer accessibility to contemporary art to as many people as possible. The DRAC's 2019 greeting card presents the last three acquisitions of the regional FRACs: Laure Prouvost's \"Depressed Plants (This makes me cry)\", acquired in 2018 by the FRAC Champagne-Ardenne; \"Sensitive materials\" created by SCENOSCOME (Grégory Lasserre and Anaïs met den Ancxt) acquired in 2017 by the FRAC Alsace; and \"Edge of the day\" by Julie Fortier, acquired in 2017 by 49 North 6 East—FRAC Lorraine. Rather than a regular greeting card, we choose to design a folded card that turns out to be a big poster once completely unfolded. Fresh, elegant, seductive, we hope the poster to be pinned in the offices of the various recipients of the wishes. The poster\u002Fcard is printed in five colours (CMYK + a copper Pantone), using Carolinéale, the work-in-progress typeface Francis Ramel is currently designing at Nouvelle étiquette. [ ### Next Project ## Closerie des Moussis ](https:\u002F\u002Fwww.nouvelle-etiquette.fr\u002Fworks\u002Fcloserie-des-moussis\u002F) ## Closerie des Moussis ### Identity In 2010, Pascale and Laurence, who were passionate about agriculture, ecology and wine, decided to create their own wine estate to produce originals wines inspired by the principles of biodynamics. They therefore entrusted us to design the graphic identity of the estate and of each vintage from the start. We created an identity with an uninhibited creative twist. The subtle blend of precision and finesse of the custom designed stencil figures and the artisanal and warm dimension of the illustrations accompanies and characterises each wine. The red colour, common to all the productions, is a strong marker of identity by referring to both the wine and the region in which it is produced. [ ### Next Project ## Week-end de l'art contemporain Grand-Est ](https:\u002F\u002Fwww.nouvelle-etiquette.fr\u002Fworks\u002Fweek-end-de-lart-contemporain-grand-est-2018\u002F) ## Week-end de l'art contemporain Grand-Est ### Editorial design, Identity The \"week-end de l'art contemporain Grand-Est\" (contemporary art weekend in the Grand Est region) is an event organized by three contemporary art networks of the area: LoRA–Metz, Versant Est–Strasbourg and Bulles–Reims. Through a full weekend, members structures of those networks are synchronizing their actions and are organizing some common events (screenings, openings, performances, concerts…) For the first edition of the event, the networks decided to ask Nouvelle étiquette to design an editorial object that would allow to regroup all the events of the weekend. The structures also wanted to dedicate a bit of this publication's space to a \"carte blanche\" given to an artist. We designed a \"newspaper-like\" publication that can be declined every year to constitute a little collection. Two gradient colors are marking the identity of the object. For each new publication, we will re-use one of the two previous colors, which will create a color continuity though every years' documents. At the heart of the edition, a central sheet of paper can serve as a poster to be self-composed by the reader. Indeed, if one gather two documents, one can constitute a big poster regrouping the intervention of the invited artist (2018: Delphine Gatinois) and the informations about the event. The organizers of the event and the participating spaces (galleries, art centers, libraries etc.) can display this poster on their walls and t …. A Dark Mode, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Agency & Studio industry. The overall color palette features Black, White, Blue, Gray. The typography features Founders Grotesk (Sans Serif, Klim Type), Roboto (Sans Serif), Open Sans (Sans Serif). Built using Bootstrap, Contact Form 7, GSAP, jQuery, Modernizr, OWL Carousel, PHP, Swiper, WordPress. AI description: Nouvelle étiquette is a sophisticated graphic design bureau that positions itself as a hybrid between a creative studio and a research workshop. Based in Metz, France, the agency focuses on the intersection of typography, contemporary art, and literature, seeking deep meaning and intellectual rigor in every commission. Their approach is characterized by a high degree of interdisciplinarity, serving a diverse clientele ranging from cultural associations to large-scale private institutions. The visual identity is unapologetically bold and intellectual, utilizing a high-contrast dark mode aesthetic paired with striking, oversized typography. The design language leans into a modern, experimental sensibility, using vibrant color blocks and a structured layout to guide the user through their philosophical approach to design. It is a website built for an audience of curators, cultural leaders, and design enthusiasts who value substance and conceptual depth over mere decoration."]