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Page content: - Production - Creative Conception - Events - Exhibition Concepts - Light & Room Concepts - Project Management - Consulting and everything in between - [ ## The Demonstrator ](\u002Fprojects\u002Fthe-demonstrator-planqc) - [ ## EEF Exhibition Appearance ](\u002Fprojects\u002Feef-exhibition-appearance) - [ ## Wheel of Fortune ](\u002Fprojects\u002Fwheel-of-fortune) - [ ## Festival der Zukunft ](\u002Fprojects\u002Ffestival-der-zukunft) - [ ## Trägertal Festival ](\u002Fprojects\u002Ftraegertal-festival-2024) - [ ## Vsquared New Horizons ](\u002Fprojects\u002Fvsquared-new-horizons) - [ ## Stone Island ](\u002Fprojects\u002Fstone-island-highsnobiety) - [ ## Various Light Concepts ](\u002Fprojects\u002Fvarious-light-concepts) - [ ## 9ms live at Planetarium ](\u002Fprojects\u002F9ms-live-at-planetarium) - [ ## H.U.G Digital 2022 ](\u002Fprojects\u002Fhug-digital-2022) - [ ## Vsquared AGM 2022 ](\u002Fprojects\u002Fvsquared-agm-2022) - [ ## 4th WALL by DIEZ OFFICE ](\u002Fprojects\u002F4th-wall-by-diez-office) - [ ## DyeMansion Product Launch ](\u002Fprojects\u002Fdyemansion) - [ ## Monticule Festival ](\u002Fprojects\u002Fmonticule-festival) - Vsquared New Horizons - The Demonstrator - EEF Exhibition Appearance - Trägertal Festival - Wheel of Fortune - Start Into Media Exhibition Appearance - Stone Island - All Company Culture Week by Personio - Various Light Concepts - Deutsches Museum Sommerfest - Festival der Zukunft - Zamanand Festival - Intel Ignite - 9ms live at Planetarium - World Fund Conference - H.U.G Digital 2022 - Vsquared AGM 2022 - Goldener Reiter - 4th WALL by DIEZ OFFICE - H.U.G Happening 2021 - WIR (ZDF) Key Visual - FINN Exhibition Appearance - Google Sycamore Ceremony - Alascon - H.U.G Digital 2021 - DyeMansion Product Launch - H.U.G Digital 2020 - Monticule Festival - Projects - About - Clients - Services - Contact - - SAFE helps translate a product or a company's message into an experience that inspires people and builds authentic, long-term relationships with customers. With a strong knowledge of young audiences and deep experience in the cultural events industry, we create concepts that have a real impact for our clients and help turn target groups into fans. We aim to deliver long-term, sustainable solutions, rather than quick fixes with a big fuss. We’re a team of experts in the fields of event & media production, project management and spatial design. With a holistic approach, we take care of everything from the first workshop to the actual implementation. Our large partner network also helps to ensure we have an answer to (almost) every question and find solutions in every area. - Aki Hertlein Co-Founder & Head of Projects Florian Scheuer Co-Founder & Creative Director Lea Moritz Project Manager Hannah Guggenberger Working Student - - 1E9, Alasco, Deutsches Museum, Diez Office, DyeMansion, EEF Erneuerbare Energien Fabrik, EIT Food, FINN, Forto, Goldener Reiter, Google Quantum AI, Highsnobiety, Intel Ignite, Landeshauptstadt München, Medien.Bayern GmbH, Monticule Festival, Personio, planqc, Studio Zentral (ZDF), SquareOne, Temedica, Trägertal Festival, Turck, Vsquared, World Fund, Zamanand Festival - - Events Production Creative Conception Exhibition Concepts Light & Room Concepts Project Management Consulting and everything in between - - SAFE Agentur GmbH Dachauer Str. 110c 80636 München +49 89 200007979 hello@safeagency.cc Instagram LinkedIn Impressum Datenschutz AGBs. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Daily Dialogue. The overall color palette features White, Black, Gray. The typography features Monument Grotesk (Sans Serif, Dinamo). Built using Node.js, Nuxt.js, Vue.js. AI description: SAFE Agency is a creative powerhouse dedicated to bridging the gap between commercial interests and cultural movements. Through the development of live experiences and progressive conceptual design, the agency positions itself as a facilitator of meaningful connection, helping brands navigate and inhabit the cultural zeitgeist. The visual identity is defined by a striking, high-contrast minimalism that leans into a sophisticated, avant-garde aesthetic. Utilizing expansive white space, bold typographic layouts, and a curated selection of abstract, high-fidelity imagery, the website communicates a sense of premium intentionality. The design language is both clinical and evocative, targeting forward-thinking brands and cultural innovators who value conceptual depth and experiential excellence.",{"id":459,"website_id":460,"page_id":459,"name":461,"slug":462,"url":463,"website_name":461,"website_slug":462,"website_url":464,"result_url":463,"fetched_at":465,"score":175,"score_boost":329,"ai_score":188,"freshness_score":133,"scored_at":466,"page_name":46,"page_url":463,"page_title":467,"page_description":468,"page_content":469,"page_sort":329,"is_home":334,"is_home_rank":335,"page_type_id":336,"page_type_name":52,"cover":470,"cover_mobile":473,"cover_sequence":475,"translations":566,"industry":569,"styles":570,"credits":572,"font_families":576,"technologies":577,"pagespeed":578,"pagespeed_mobile":584,"buckets":590,"search_payload":591},"a73a0fe2-a226-4200-941d-feed9c2028af","daa72075-36e5-4442-8b81-b4acc6cbac47","Current Collection","current-collection-2","https:\u002F\u002Fcurrentcollection.com\u002F","https:\u002F\u002Fcurrentcollection.com","2026-05-05T15:19:32.000Z","2026-05-23T19:35:39.000Z","Current Collection - Premium Lighting","Current Collection features a curated selection of premium lighting from independent designers and distinguished brands worldwide.","Menu Current Shop Designers Index Bag (Close) Current Shop Designers Index [ Anthony Dickens The Essence of Japanese Elegance ](\u002Fcollections\u002Fanthony-dickens) [ Laurent Atelier 01 - Suspension Light ](\u002Fproducts\u002Flaurent-atelier-01) Laurent Atelier 01 A playful essence through whimsical arrangement [ Lambert & Fils ](\u002Fproducts\u002Flaurent-atelier-01) [ Maija 30 - Pendant Light ](\u002Fproducts\u002Fmaija-pendant-light-1) Maija - Pendant Through metal louvers and glass [ Ilmari Tapiovaara ](\u002Fproducts\u002Fmaija-pendant-light-1) [ ](\u002Fproducts\u002Fmodel-548-table-lamp) Model 548 Table Lamp A study of refined balance [ Gino Sarfatti ](\u002Fproducts\u002Fmodel-548-table-lamp) [ ](\u002Fproducts\u002Ftekio-horizontal-pendant-light) Tekiò Pendant – Horizontal Washi paper and dim-to-warm LED diffusion [ Shop Now ](\u002Fproducts\u002Ftekio-horizontal-pendant-light) [ ](\u002Fproducts\u002Fipoli-wall-light) Ipoli 01 A contemporary task lamp [ Lambert & Fils ](\u002Fproducts\u002Fipoli-wall-light) Sainte Atelier 08 Large prisms of boldly hued glass Lambert & Fils [ ](\u002Fproducts\u002Fsistema-lamina-45-pendant-light-system) Sistema Lámina 45 A poetic union of form and function [ Antoni Arola ](\u002Fproducts\u002Fsistema-lamina-45-pendant-light-system) [ ](\u002Fproducts\u002Fsylvestrina-portable-table-lamp) Sylvestrina Portable Re-imagining the classic oil lamp [ Enric Sòria & Jordi Garcés ](\u002Fproducts\u002Fsylvestrina-portable-table-lamp) [ ](\u002Fcollections\u002Fdining-room) Dining Room Lighting Elevating dining through light and form [ View Collection ](\u002Fcollections\u002Fdining-room) Shop by - [ Ceiling](\u002Fcollections\u002Fceiling) - [ Wall](\u002Fcollections\u002Fwall) - [ Table](\u002Fcollections\u002Ftable) - [ Floor](\u002Fcollections\u002Ffloor) - Subscribe - Info - Trade - Consultations - Instagram - Pinterest - Shipping \u002F Returns - Terms ©2026",{"id":471,"height":13,"width":12,"blurhash":472},"b287bf16-daf9-403a-8cfe-2c10118a5cdc","radial-gradient(at 0 0,#2d3539,#00000000 50%),radial-gradient(at 33% 0,#3b3f3d,#00000000 50%),radial-gradient(at 67% 0,#2d302b,#00000000 50%),radial-gradient(at 100% 0,#000000,#00000000 50%),radial-gradient(at 0 50%,#7a7c79,#00000000 50%),radial-gradient(at 33% 50%,#747675,#00000000 50%),radial-gradient(at 67% 50%,#666968,#00000000 50%),radial-gradient(at 100% 50%,#585b5a,#00000000 50%),radial-gradient(at 0 100%,#242a26,#00000000 50%),radial-gradient(at 33% 100%,#323737,#00000000 50%),radial-gradient(at 67% 100%,#2d3432,#00000000 50%),radial-gradient(at 100% 100%,#000000,#00000000 50%)",{"id":474,"height":15,"width":14,"blurhash":59},"2e056a8c-f6d7-4e0b-9d60-35b9420e12a8",[476,479,482,485,488,491,494,497,500,503,506,509,512,515,518,521,524,527,530,533,536,539,542,545,548,551,554,557,560,563],{"directus_files_id":477},{"id":478},"ab290ad3-c976-4f71-81ee-b8a4377f02b5",{"directus_files_id":480},{"id":481},"c218df50-bf49-4600-b9a9-e996f645719d",{"directus_files_id":483},{"id":484},"215f3606-a0e1-4110-9e0f-8da1f3bf75e5",{"directus_files_id":486},{"id":487},"df5ffeb8-c38e-42aa-8c1a-0ba30a801f74",{"directus_files_id":489},{"id":490},"96fffed7-ffba-430c-8350-0bc63bbec5c6",{"directus_files_id":492},{"id":493},"144c3d7d-1103-42f0-8469-bf2e451ade12",{"directus_files_id":495},{"id":496},"7809bfce-9b03-4ec2-a74f-20330c59c155",{"directus_files_id":498},{"id":499},"9f530dc1-edea-4cd1-b0e0-82adeb77eed2",{"directus_files_id":501},{"id":502},"83e05043-05dd-4d9e-b27f-0ee8c7f7f3bb",{"directus_files_id":504},{"id":505},"de78c157-3868-4116-a3f9-420a20808e71",{"directus_files_id":507},{"id":508},"0f651417-4d7f-4cba-b10b-3ff1ead0ff92",{"directus_files_id":510},{"id":511},"453ca063-cf2b-40a9-bb19-1861d30667b5",{"directus_files_id":513},{"id":514},"12b3eaec-b724-462b-b48a-754ab9648b4c",{"directus_files_id":516},{"id":517},"685b156a-dd56-416e-926a-67d66695168d",{"directus_files_id":519},{"id":520},"fe2f4e8b-5d11-463a-a72e-3e0b09f3c5d3",{"directus_files_id":522},{"id":523},"1801c0eb-4247-4e1a-9a88-9ed60fae2469",{"directus_files_id":525},{"id":526},"f092cc99-5f4a-4523-8e21-669a80390f04",{"directus_files_id":528},{"id":529},"3bef0b2d-d256-47c1-a5cb-6a74bebc66ce",{"directus_files_id":531},{"id":532},"1ed5e3eb-0bd0-46e5-887c-511340dedf2c",{"directus_files_id":534},{"id":535},"b4b23dd0-81d8-467a-9372-df0edf275e87",{"directus_files_id":537},{"id":538},"83403038-c279-490b-b14f-fa90ceb09fa3",{"directus_files_id":540},{"id":541},"d8de563f-ac66-4a01-8cfb-98a8dc3e045b",{"directus_files_id":543},{"id":544},"0e0c124d-276a-4ab7-a279-8921e3891465",{"directus_files_id":546},{"id":547},"f5b5f5ba-6a19-4aae-a009-aecaab377018",{"directus_files_id":549},{"id":550},"460972ff-7b15-4d84-b8b8-72f7055c9d49",{"directus_files_id":552},{"id":553},"e0c1cfa4-caac-4857-b7d5-5a4e973a8b45",{"directus_files_id":555},{"id":556},"5de1f70a-8750-40d0-a544-1ad3cf72bf14",{"directus_files_id":558},{"id":559},"344e520a-91eb-48c1-9299-4cf590ec2165",{"directus_files_id":561},{"id":562},"7de41384-a88b-4a26-8625-e407da91e485",{"directus_files_id":564},{"id":565},"7e7c1e32-82d8-40e7-a8ab-3a67e17af3ef",[567],{"languages_code":435,"description":568},"Current Collection is a high-end e-commerce platform dedicated to the curation of premium lighting designed by independent artists and global brands. The website serves as a digital gallery, positioning lighting fixtures not merely as functional objects but as sculptural elements of interior design. It caters to a sophisticated audience of architects, interior designers, and luxury homeowners seeking unique, artisanal pieces that define a space.\n\nThe visual identity is defined by a minimalist, editorial aesthetic that prioritizes large-scale, atmospheric imagery. By utilizing a dark, moody color palette and expansive whitespace, the design allows the interplay of light and shadow within the product photography to take center stage. The typography is clean and understated, ensuring that the brand's voice remains authoritative yet unobtrusive, mirroring the quiet elegance of the products it showcases.","Architecture & Real Estate",[29,439,571],"Monochrome \u002F Grayscale",[573,574,575],"Jordan Sowers","Ryan Garber","Tim Kamerer",[264,264],[241],[579,580,582,583],{"score":191,"category":75},{"score":581,"category":78},86,{"score":449,"category":81},{"score":82,"category":84},[585,587,588,589],{"score":586,"category":75},57,{"score":581,"category":78},{"score":79,"category":81},{"score":82,"category":84},[97,101,93],"Website: Current Collection. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Current Collection - Premium Lighting. Page description: Current Collection features a curated selection of premium lighting from independent designers and distinguished brands worldwide.. Page content: Menu Current Shop Designers Index Bag (Close) Current Shop Designers Index [ Anthony Dickens The Essence of Japanese Elegance ](\u002Fcollections\u002Fanthony-dickens) [ Laurent Atelier 01 - Suspension Light ](\u002Fproducts\u002Flaurent-atelier-01) Laurent Atelier 01 A playful essence through whimsical arrangement [ Lambert & Fils ](\u002Fproducts\u002Flaurent-atelier-01) [ Maija 30 - Pendant Light ](\u002Fproducts\u002Fmaija-pendant-light-1) Maija - Pendant Through metal louvers and glass [ Ilmari Tapiovaara ](\u002Fproducts\u002Fmaija-pendant-light-1) [ ](\u002Fproducts\u002Fmodel-548-table-lamp) Model 548 Table Lamp A study of refined balance [ Gino Sarfatti ](\u002Fproducts\u002Fmodel-548-table-lamp) [ ](\u002Fproducts\u002Ftekio-horizontal-pendant-light) Tekiò Pendant – Horizontal Washi paper and dim-to-warm LED diffusion [ Shop Now ](\u002Fproducts\u002Ftekio-horizontal-pendant-light) [ ](\u002Fproducts\u002Fipoli-wall-light) Ipoli 01 A contemporary task lamp [ Lambert & Fils ](\u002Fproducts\u002Fipoli-wall-light) Sainte Atelier 08 Large prisms of boldly hued glass Lambert & Fils [ ](\u002Fproducts\u002Fsistema-lamina-45-pendant-light-system) Sistema Lámina 45 A poetic union of form and function [ Antoni Arola ](\u002Fproducts\u002Fsistema-lamina-45-pendant-light-system) [ ](\u002Fproducts\u002Fsylvestrina-portable-table-lamp) Sylvestrina Portable Re-imagining the classic oil lamp [ Enric Sòria & Jordi Garcés ](\u002Fproducts\u002Fsylvestrina-portable-table-lamp) [ ](\u002Fcollections\u002Fdining-room) Dining Room Lighting Elevating dining through light and form [ View Collection ](\u002Fcollections\u002Fdining-room) Shop by - [ Ceiling](\u002Fcollections\u002Fceiling) - [ Wall](\u002Fcollections\u002Fwall) - [ Table](\u002Fcollections\u002Ftable) - [ Floor](\u002Fcollections\u002Ffloor) - Subscribe - Info - Trade - Consultations - Instagram - Pinterest - Shipping \u002F Returns - Terms ©2026. A Clean \u002F Minimalist, High-End \u002F Luxury, Monochrome \u002F Grayscale website in the Architecture & Real Estate industry. Designed and developed by Jordan Sowers. The overall color palette features White, Gray, Black. The typography features Neue Haas Grotesk (Sans Serif, Commercial Type), Neue Haas Grotesk (Sans Serif, Commercial Type). Built using Shopify. AI description: Current Collection is a high-end e-commerce platform dedicated to the curation of premium lighting designed by independent artists and global brands. The website serves as a digital gallery, positioning lighting fixtures not merely as functional objects but as sculptural elements of interior design. It caters to a sophisticated audience of architects, interior designers, and luxury homeowners seeking unique, artisanal pieces that define a space. The visual identity is defined by a minimalist, editorial aesthetic that prioritizes large-scale, atmospheric imagery. By utilizing a dark, moody color palette and expansive whitespace, the design allows the interplay of light and shadow within the product photography to take center stage. The typography is clean and understated, ensuring that the brand's voice remains authoritative yet unobtrusive, mirroring the quiet elegance of the products it showcases.",{"id":593,"website_id":594,"page_id":593,"name":595,"slug":596,"url":597,"website_name":595,"website_slug":596,"website_url":598,"result_url":597,"fetched_at":599,"score":600,"score_boost":329,"ai_score":175,"freshness_score":133,"scored_at":601,"page_name":46,"page_url":597,"page_title":595,"page_description":602,"page_content":603,"page_sort":329,"is_home":334,"is_home_rank":335,"page_type_id":336,"page_type_name":52,"cover":604,"cover_mobile":607,"cover_sequence":609,"translations":613,"industry":437,"styles":616,"credits":617,"font_families":619,"technologies":620,"pagespeed":622,"pagespeed_mobile":627,"buckets":632,"search_payload":633},"b4a4e819-88bd-4953-828c-67198ed1d8b1","dbef2545-d061-4be7-9759-9b707f292701","Franziska Brunner","franziska-brunner","https:\u002F\u002Ffranziskabrunner.com\u002F","https:\u002F\u002Ffranziskabrunner.com","2026-05-05T14:57:36.000Z",83,"2026-05-23T19:23:55.000Z","Franziska Brunner is a Creative Director, currently working globally for Mercedes-Benz.","Cooking... Franziska Brunner Franziska Brunner is a Creative Director, currently working globally for Mercedes-Benz. info 2024 [ Only a G-Class can judge a G-Class Mercedes-Benz ](\u002Fprojects\u002Fonly-a-g-class-can-judge-a-g-class) Only a G-Class can judge a G-Class [ ](\u002Fprojects\u002Fonly-a-g-class-can-judge-a-g-class) 2022 [ Psychoanalysis in Metaverse Vienna Tourism ](\u002Fprojects\u002Fpsychoanalysis-in-metaverse) Psychoanalysis in Metaverse [ ](\u002Fprojects\u002Fpsychoanalysis-in-metaverse) 2025 [ In Her Shoes Mercedes-Benz ](\u002Fprojects\u002Fin-her-shoes) In Her Shoes [ ](\u002Fprojects\u002Fin-her-shoes) 2020 [ Magenta Multiverse Telekom \u002F Magenta ](\u002Fprojects\u002Fmagenta-contains-multitudes) Magenta Multiverse [ ](\u002Fprojects\u002Fmagenta-contains-multitudes) 2022 [ Clean out your Creeps Federal Ministry for Climate ](\u002Fprojects\u002Fclean-out-your-creeps) Clean out your Creeps [ ](\u002Fprojects\u002Fclean-out-your-creeps) 2021 [ The iPhone Rumours T-Mobile ](\u002Fprojects\u002Fthe-iphone-rumours) The iPhone Rumours [ ](\u002Fprojects\u002Fthe-iphone-rumours) 2022 [ Ode to the Unseen Erste Foundation ](\u002Fprojects\u002Fode-to-the-unseen) Ode to the Unseen [ ](\u002Fprojects\u002Fode-to-the-unseen) 2022 [ Fairytale gone different Falter Journalism ](\u002Fprojects\u002Ffairytale-gone-different) Fairytale gone different [ ](\u002Fprojects\u002Ffairytale-gone-different) 2021 [ Vienna \\\\\\\\\\\\ on OnlyFans Vienna Tourism ](\u002Fprojects\u002Fvienna-on-onlyfans) Vienna \\\\\\\\\\\\ on OnlyFans [ ](\u002Fprojects\u002Fvienna-on-onlyfans) 2024 [ Because it’s Mercedes-Benz Mercedes-Benz ](\u002Fprojects\u002Fbecause-its-mercedes-benz) Because it’s Mercedes-Benz [ ](\u002Fprojects\u002Fbecause-its-mercedes-benz) 2019 [ The Future is Now Apple Pay ](\u002Fprojects\u002Fthe-future-is-now) The Future is Now [ ](\u002Fprojects\u002Fthe-future-is-now) 2025 [ Double Portraits for Women’s Day Mercedes-Benz ](\u002Fprojects\u002Fdouble-portraits) Double Portraits for Women’s Day [ ](\u002Fprojects\u002Fdouble-portraits) 2018 [ A Gingerbread Sacrifice T-Mobile ](\u002Fprojects\u002Fa-gingerbread-sacrifice) A Gingerbread Sacrifice [ ](\u002Fprojects\u002Fa-gingerbread-sacrifice) 2020 [ President turns Drone Pilot Federal President of Austria ](\u002Fprojects\u002Fpresident-turns-drone-pilot) President turns Drone Pilot [ ](\u002Fprojects\u002Fpresident-turns-drone-pilot) 2024 [ More than a car Mercedes-Benz ](\u002Fprojects\u002Fmore-than-a-car) More than a car [ ](\u002Fprojects\u002Fmore-than-a-car) Franziska Brunner is a Creative Director, currently working globally for Mercedes-Benz. close Background Growing up as a creative yet sensitive kid in a small, Shire-esque village in the countryside, where every neighbor knows what the other had for dinner, I unknowingly learned something important early on: the dynamics of perception. Fresh out of high school, with a focus on languages, I went on to study expressive disciplines such as film, design, writing, typography, illustration, art history, psychology, and brand strategy at the University of Applied Arts in Vienna. While completing my Master’s, a rise at Jung von Matt brought opportunities to work for clients of all sizes, with budgets ranging from modest to major. First as an Art Director, then as a Copywriter, I contributed to culturally relevant campaigns, including zeitgeist-inspired stunts, economically significant mergers, and political crisis communication. After moving to Berlin, I became Creative Director on Mercedes-Benz’s global account, managing multi-market (incl. the U.S. and China), full-funnel brand campaigns, product launches, and an international team by the age of 28. To me, that’s still insane, but I promised myself to turn off the imposter. Currently, I’m helping steer the brand into a more approachable direction – the next chapter after its luxury-only approach. Apart from that, there's always a smaller creative thingy I'm thinking about or working on. ‍ I thrive on close collaboration with ambitious and curious partners, bringing together clear, strategic, cross-disciplinary thinking, a genuine love for craft, sharp attention to detail, and a relentless drive to find solutions, particularly in moments of complexity and change. It may sound like some polished LinkedIn bio, but it's still the truth. How I lead people is best described as what business consultants call _servant leadership_ – with a strong belief in open and inclusive conversations, participation and ownership, and respect for the diversity of individual experiences. ‍ The work I value is considerate, impactful, surprising, and excellently executed. Education and Work 2023 - today: antoni Berlin\u002Fteam x (bespoke global agency for Mercedes-Benz; since 2025 part of BBDO) 2017 - 2022: Jung von Matt 2012 - 2017: Freelance Writer, Illustrator and Visual Designer 2014 - 2018: Master's degree at the University of Applied Arts Vienna (Concept Class; Matthias Spaetgens, prev. Walter Lürzer) Recognition I’ve been lucky to help shape work that has earned recognition across the creative industry by the Art Directors Club, New York Festivals, The One Show, Ad Age, Adweek, Campaign, Cannes, and Effie, among others. More importantly, it has sparked thoughts, conversations, and emotions worldwide, while also establishing, shifting, or deepening the perception and narrative of various brands, institutions and personalities. Selected Clients Mercedes-Benz (incl. the iconic G-Class, Mercedes-AMG Motorsport and Mercedes-Maybach), T-Mobile (Telekom\u002FMagenta), Erste Group, Vienna Tourism, Federal President Van der Bellen, Apple, Sony Pictures, the Austrian Federal Government (Climate, Energy, Mobility, Innovation and Technology; Arts, Culture, Civil Service and Sport; Justice), the Federal Chancellery, Red Cross, European Forum Alpbach, Leopold Museum, Falter, Burger King, Caritas, several start-ups across different industries, and many more. [ writing... ](mailto:franziska-brunner@gmx.at) ImprintPrivacy Policy © 2026 Franziska Brunner and the respective partners.",{"id":605,"height":13,"width":12,"blurhash":606},"4b7ededf-d481-45a5-9b77-33334dfc29ee","radial-gradient(at 0 0,#fafafa,#00000000 50%),radial-gradient(at 33% 0,#fcfcfc,#00000000 50%),radial-gradient(at 67% 0,#fefefe,#00000000 50%),radial-gradient(at 100% 0,#fdfdfd,#00000000 50%),radial-gradient(at 0 50%,#f6f6f6,#00000000 50%),radial-gradient(at 33% 50%,#f5f5f5,#00000000 50%),radial-gradient(at 67% 50%,#f5f5f5,#00000000 50%),radial-gradient(at 100% 50%,#f4f4f4,#00000000 50%),radial-gradient(at 0 100%,#fbfbfb,#00000000 50%),radial-gradient(at 33% 100%,#fafafa,#00000000 50%),radial-gradient(at 67% 100%,#fafafa,#00000000 50%),radial-gradient(at 100% 100%,#fafafa,#00000000 50%)",{"id":608,"height":15,"width":14,"blurhash":59},"07163970-876d-4398-8e9c-19c7a6f27a0c",[610],{"directus_files_id":611},{"id":612},"07538d9a-a8d8-43e2-aea4-c623389d8278",[614],{"languages_code":435,"description":615},"Franziska Brunner’s portfolio serves as a sophisticated digital archive for a high-level Creative Director. The site functions as a curated gallery of conceptual and commercial projects, showcasing work for global powerhouses like Mercedes-Benz, T-Mobile, and Vienna Tourism. The layout is intentionally sparse, prioritizing the narrative weight of each project title and its associated year, allowing the professional's pedigree to speak through a minimalist, grid-based structure.\n\nThe visual identity is defined by an editorial, high-fashion sensibility. Utilizing a clean, monochrome palette and expansive white space, the design leans into a typographic-driven aesthetic that feels both timeless and avant-garde. 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Franziska Brunner Franziska Brunner is a Creative Director, currently working globally for Mercedes-Benz. info 2024 [ Only a G-Class can judge a G-Class Mercedes-Benz ](\u002Fprojects\u002Fonly-a-g-class-can-judge-a-g-class) Only a G-Class can judge a G-Class [ ](\u002Fprojects\u002Fonly-a-g-class-can-judge-a-g-class) 2022 [ Psychoanalysis in Metaverse Vienna Tourism ](\u002Fprojects\u002Fpsychoanalysis-in-metaverse) Psychoanalysis in Metaverse [ ](\u002Fprojects\u002Fpsychoanalysis-in-metaverse) 2025 [ In Her Shoes Mercedes-Benz ](\u002Fprojects\u002Fin-her-shoes) In Her Shoes [ ](\u002Fprojects\u002Fin-her-shoes) 2020 [ Magenta Multiverse Telekom \u002F Magenta ](\u002Fprojects\u002Fmagenta-contains-multitudes) Magenta Multiverse [ ](\u002Fprojects\u002Fmagenta-contains-multitudes) 2022 [ Clean out your Creeps Federal Ministry for Climate ](\u002Fprojects\u002Fclean-out-your-creeps) Clean out your Creeps [ ](\u002Fprojects\u002Fclean-out-your-creeps) 2021 [ The iPhone Rumours T-Mobile ](\u002Fprojects\u002Fthe-iphone-rumours) The iPhone Rumours [ ](\u002Fprojects\u002Fthe-iphone-rumours) 2022 [ Ode to the Unseen Erste Foundation ](\u002Fprojects\u002Fode-to-the-unseen) Ode to the Unseen [ ](\u002Fprojects\u002Fode-to-the-unseen) 2022 [ Fairytale gone different Falter Journalism ](\u002Fprojects\u002Ffairytale-gone-different) Fairytale gone different [ ](\u002Fprojects\u002Ffairytale-gone-different) 2021 [ Vienna \\\\\\\\\\\\ on OnlyFans Vienna Tourism ](\u002Fprojects\u002Fvienna-on-onlyfans) Vienna \\\\\\\\\\\\ on OnlyFans [ ](\u002Fprojects\u002Fvienna-on-onlyfans) 2024 [ Because it’s Mercedes-Benz Mercedes-Benz ](\u002Fprojects\u002Fbecause-its-mercedes-benz) Because it’s Mercedes-Benz [ ](\u002Fprojects\u002Fbecause-its-mercedes-benz) 2019 [ The Future is Now Apple Pay ](\u002Fprojects\u002Fthe-future-is-now) The Future is Now [ ](\u002Fprojects\u002Fthe-future-is-now) 2025 [ Double Portraits for Women’s Day Mercedes-Benz ](\u002Fprojects\u002Fdouble-portraits) Double Portraits for Women’s Day [ ](\u002Fprojects\u002Fdouble-portraits) 2018 [ A Gingerbread Sacrifice T-Mobile ](\u002Fprojects\u002Fa-gingerbread-sacrifice) A Gingerbread Sacrifice [ ](\u002Fprojects\u002Fa-gingerbread-sacrifice) 2020 [ President turns Drone Pilot Federal President of Austria ](\u002Fprojects\u002Fpresident-turns-drone-pilot) President turns Drone Pilot [ ](\u002Fprojects\u002Fpresident-turns-drone-pilot) 2024 [ More than a car Mercedes-Benz ](\u002Fprojects\u002Fmore-than-a-car) More than a car [ ](\u002Fprojects\u002Fmore-than-a-car) Franziska Brunner is a Creative Director, currently working globally for Mercedes-Benz. close Background Growing up as a creative yet sensitive kid in a small, Shire-esque village in the countryside, where every neighbor knows what the other had for dinner, I unknowingly learned something important early on: the dynamics of perception. Fresh out of high school, with a focus on languages, I went on to study expressive disciplines such as film, design, writing, typography, illustration, art history, psychology, and brand strategy at the University of Applied Arts in Vienna. While completing my Master’s, a rise at Jung von Matt brought opportunities to work for clients of all sizes, with budgets ranging from modest to major. First as an Art Director, then as a Copywriter, I contributed to culturally relevant campaigns, including zeitgeist-inspired stunts, economically significant mergers, and political crisis communication. After moving to Berlin, I became Creative Director on Mercedes-Benz’s global account, managing multi-market (incl. the U.S. and China), full-funnel brand campaigns, product launches, and an international team by the age of 28. To me, that’s still insane, but I promised myself to turn off the imposter. Currently, I’m helping steer the brand into a more approachable direction – the next chapter after its luxury-only approach. Apart from that, there's always a smaller creative thingy I'm thinking about or working on. ‍ I thrive on close collaboration with ambitious and curious partners, bringing together clear, strategic, cross-disciplinary thinking, a genuine love for craft, sharp attention to detail, and a relentless drive to find solutions, particularly in moments of complexity and change. It may sound like some polished LinkedIn bio, but it's still the truth. How I lead people is best described as what business consultants call _servant leadership_ – with a strong belief in open and inclusive conversations, participation and ownership, and respect for the diversity of individual experiences. ‍ The work I value is considerate, impactful, surprising, and excellently executed. Education and Work 2023 - today: antoni Berlin\u002Fteam x (bespoke global agency for Mercedes-Benz; since 2025 part of BBDO) 2017 - 2022: Jung von Matt 2012 - 2017: Freelance Writer, Illustrator and Visual Designer 2014 - 2018: Master's degree at the University of Applied Arts Vienna (Concept Class; Matthias Spaetgens, prev. Walter Lürzer) Recognition I’ve been lucky to help shape work that has earned recognition across the creative industry by the Art Directors Club, New York Festivals, The One Show, Ad Age, Adweek, Campaign, Cannes, and Effie, among others. More importantly, it has sparked thoughts, conversations, and emotions worldwide, while also establishing, shifting, or deepening the perception and narrative of various brands, institutions and personalities. Selected Clients Mercedes-Benz (incl. the iconic G-Class, Mercedes-AMG Motorsport and Mercedes-Maybach), T-Mobile (Telekom\u002FMagenta), Erste Group, Vienna Tourism, Federal President Van der Bellen, Apple, Sony Pictures, the Austrian Federal Government (Climate, Energy, Mobility, Innovation and Technology; Arts, Culture, Civil Service and Sport; Justice), the Federal Chancellery, Red Cross, European Forum Alpbach, Leopold Museum, Falter, Burger King, Caritas, several start-ups across different industries, and many more. [ writing... ](mailto:franziska-brunner@gmx.at) ImprintPrivacy Policy © 2026 Franziska Brunner and the respective partners.. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. Designed and developed by Aldo Heubel. The overall color palette features White, Gray, Black. The typography features Arial (Sans Serif). Built using jQuery, Webflow. AI description: Franziska Brunner’s portfolio serves as a sophisticated digital archive for a high-level Creative Director. The site functions as a curated gallery of conceptual and commercial projects, showcasing work for global powerhouses like Mercedes-Benz, T-Mobile, and Vienna Tourism. The layout is intentionally sparse, prioritizing the narrative weight of each project title and its associated year, allowing the professional's pedigree to speak through a minimalist, grid-based structure. The visual identity is defined by an editorial, high-fashion sensibility. Utilizing a clean, monochrome palette and expansive white space, the design leans into a typographic-driven aesthetic that feels both timeless and avant-garde. 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Ausgewählte Kund:innen Worauf wir stolz sind all solutions [ List Holding Industrie & Innovation ](\u002Fsolutions\u002Flist-holding\u002F) [ OPTIMUSE Industrie & Innovation ](\u002Fsolutions\u002Foptimuse\u002F) [ Stofftasche mit Branding und Claim der ASW Akademie ASW Akademie Öffentlicher Sektor & Bildung ](\u002Fsolutions\u002Fasw-akademie\u002F) [ Hand hält Smartphone mit CAT-Ticketbuchung offen City Airport Train Wirtschaft & Tourismus ](\u002Fsolutions\u002Fcat\u002F) [ European Forum Alpbach Wirtschaft & Tourismus ](\u002Fsolutions\u002Fefa\u002F) [ smartphone mockup apothekerkammer app screen Apothekerkammer Gesundheit & Healthcare ](\u002Fsolutions\u002Fapothekerkammer\u002F) [ Sport Fleiss Lifestyle & Handel ](\u002Fsolutions\u002Fsport-fleiss\u002F) [ Nahaufnahme der Kollitsch Invest Branding-Visitenkarten Kollitsch Invest Wirtschaft & Tourismus ](\u002Fsolutions\u002Fkollitsch-invest\u002F) [ ZUSA Energie & Klima ](\u002Fsolutions\u002Fzusa\u002F) Was wir machen 01 strategy 02 identity 03 experience 04 technology 05 activation Research & Insights Markenstrategie & Beratung Customer Journey Mapping Markenarchitektur Markenpositionierung Brand Story Naming Corporate Design Logogestaltung Typografie & Farbkonzept Visuelles Storytelling Verbale Identität Copywriting Brandbook & Brand Guidelines Fotografie & Bildsprache Illustration Motion Design & 3D Accessibility User Research User Experience Design User Interface Design Visual Prototyping Design Systems Native App Design Web Design Webshop Design User Testing Software Architektur Native App Development Web App Development Infrastructure & Hosting Digitale Plattformen Web Development Immersive Web & 3D CMS (Craft, Webflow, Contentful) KI-Beratung KI-Software Development Markenkommunikation Markenkampagnen Employer Branding Markenerlebnisse im Raum Brand Engagement Service Strategie Service IdentitiyService IdentityService IdentityService Identity Service Experience Service technologyService TechnologyService TechnologyService Technology Service Activation services Mehr zu unseren Services und Einblicke in unsere Arbeitsweise. Dotsandlines Office Wir glauben an die bessere Lösung - weil wir wissen, dass es immer eine gibt. Umso schöner, wenn wir sie für unsere Kund:innen finden können. Wir glauben an die bessere Lösung - weil wir wissen, dass es immer eine gibt. Umso schöner, wenn wir sie für unsere Kund:innen finden können. Full Service, Co-Creation und Kundenorientierung auf höchsten Niveau. Quote Icon Tobias Schaller Managing Director, moveblue Sehr professionelle Agentur: klar strukturiert, zuverlässig und die Ergebnisse haben unsere Erwartungen übertroffen. Quote Icon Albert Gruber Co-Founder, seeqnc Wir haben unseren Website Relaunch mit dotsandlines umgesetzt und können die Agentur nur weiterempfehlen. Die Zusammenarbeit war stets auf Augenhöhe und sehr angenehm. Quote Icon Nikolaus Sernetz Managing Partner, Fenion Es ist erstaunlich, wie schnell und präzise das Team erfühlt hat, was wir mit unserer Marke transportieren möchten. Quote Icon Carina Fleck Co-Founder, y.lab Von Anfang an unkompliziert, konstruktiv und zum Nachdenken anregend. Quote Icon Anke Neiss Leitung Produktmanagement, RZL Software Extrem professionelle & starke Umsetzung von der Idee bis zum Endprodukt. Quote Icon Carolin Cornelius Product Manager, Novartis partnerschaft anfragen About us Hier können alle vieles gut – und gemeinsam sind wir darin am besten. Lern schon mal dein Team kennen. people and Finden wir zusammen die bessere Lösung: office@dotsandlines.io +4318908093 Wien (HQ) Mollardgasse 70C \u002F Top 5 1060 Wien Wien (HQ)Wien (HQ) Salzburg Imbergstraße 2 \u002F Top 6 5020 Salzburg SalzburgSalzburg services people solutions jobs contact linkedin instagram impressum agb datenschutz cookie einstellungen office@dotsandlines.io +4318908093 ©dotsandlines 2026",{"id":647,"height":13,"width":12,"blurhash":648},"bef1dff3-8ffe-48d8-9ec7-f5dcbf0d78f2","radial-gradient(at 0 0,#ffffff,#00000000 50%),radial-gradient(at 33% 0,#ffffff,#00000000 50%),radial-gradient(at 67% 0,#ffffff,#00000000 50%),radial-gradient(at 100% 0,#ffffff,#00000000 50%),radial-gradient(at 0 50%,#e7e5e6,#00000000 50%),radial-gradient(at 33% 50%,#f2f1f1,#00000000 50%),radial-gradient(at 67% 50%,#ffffff,#00000000 50%),radial-gradient(at 100% 50%,#ffffff,#00000000 50%),radial-gradient(at 0 100%,#cac7cc,#00000000 50%),radial-gradient(at 33% 100%,#c2c1c6,#00000000 50%),radial-gradient(at 67% 100%,#d5d5d8,#00000000 50%),radial-gradient(at 100% 100%,#e8e7eb,#00000000 50%)",{"id":650,"height":15,"width":14,"blurhash":59},"99d4f2fd-b8c0-4a6a-b148-e2e0a8ec1e8c",[652,655,658,661,664,667,670,673,676,679,682,685,688,691,694,697,700,703,706,709,712,715,718,721,724,727,730,733,736,739],{"directus_files_id":653},{"id":654},"7be32af4-9174-40f7-bf80-e3c66f5c2d44",{"directus_files_id":656},{"id":657},"74d8b295-3119-465a-a462-eac92da14c2d",{"directus_files_id":659},{"id":660},"d7065ecd-b2d4-468a-9f07-7a0b2592a76a",{"directus_files_id":662},{"id":663},"84ca439b-29dc-479f-ae05-e6ca40d4719a",{"directus_files_id":665},{"id":666},"18041ae3-f135-423a-a7e7-a036c919e9cb",{"directus_files_id":668},{"id":669},"be7ea0e9-d42b-4d8b-91ae-c3bbbb8c791f",{"directus_files_id":671},{"id":672},"d69da7f6-489c-419b-ade0-06c602957152",{"directus_files_id":674},{"id":675},"2f1addfc-ace6-4a0b-88cd-b9efd45fcc9a",{"directus_files_id":677},{"id":678},"c46aca29-41a7-456c-aa30-fde511c075e0",{"directus_files_id":680},{"id":681},"3d20b904-4c0e-42db-aa33-8d5b8ed62232",{"directus_files_id":683},{"id":684},"7bbabc01-2322-4ad7-a211-e3f1b598ec10",{"directus_files_id":686},{"id":687},"0f0ddf25-56aa-4946-b44c-efb53f78285c",{"directus_files_id":689},{"id":690},"2a63ac01-e6c7-4f00-85f7-ee84891cf10c",{"directus_files_id":692},{"id":693},"9464daad-c9d6-4eb8-937f-a4cee67dfc1d",{"directus_files_id":695},{"id":696},"26ba9d05-79c6-40ee-8388-5e77adb2afd1",{"directus_files_id":698},{"id":699},"ba5bf824-cec5-4263-a580-72eebac693e3",{"directus_files_id":701},{"id":702},"d3d43de4-8f36-45e7-97a4-82f09813c205",{"directus_files_id":704},{"id":705},"188fa282-d549-4199-b31e-f6cfe9e4dfac",{"directus_files_id":707},{"id":708},"35575c2c-b581-4bc1-aa08-4487640e68bd",{"directus_files_id":710},{"id":711},"614adda7-dbf9-44f0-858b-1e7a937a124c",{"directus_files_id":713},{"id":714},"e1ca11dd-0923-4635-8199-496131013ec2",{"directus_files_id":716},{"id":717},"2780c354-7fd5-46cf-b298-286e25699c97",{"directus_files_id":719},{"id":720},"98cfe330-2ce5-4f95-bfdb-623c7a25dec9",{"directus_files_id":722},{"id":723},"50b51256-f6ae-4d50-a834-9a51e7561f1e",{"directus_files_id":725},{"id":726},"0d0155c8-d840-4106-948a-3983ee6490d3",{"directus_files_id":728},{"id":729},"80519bb1-0583-4dca-a7cf-3c669f3f06ba",{"directus_files_id":731},{"id":732},"4fee919f-ef5b-4d65-8786-0ff8ee4dbf77",{"directus_files_id":734},{"id":735},"42fb2f2e-d429-4588-95fc-bbf26ceb4446",{"directus_files_id":737},{"id":738},"9cf53a88-f689-46a0-8e44-fb607b6e465c",{"directus_files_id":740},{"id":741},"a919a12f-4c8f-4525-a5ba-7d0d755e2cd5",[743],{"languages_code":435,"description":744},"Oversized typography immediately establishes a commanding presence, framing Dots and Lines as a strategic partner rather than just a service provider. The landing page uses massive, black sans-serif headlines to anchor the user's attention, creating a rhythmic flow that alternates between high-impact text and high-quality, lifestyle-oriented photography. This editorial approach communicates a sense of confidence and clarity, suggesting that their design solutions are as much about structural strategy as they are about visual aesthetics.\n\nLarge-scale type pairings dominate the layout, working alongside a high-contrast palette of stark black, crisp white, and a punchy, acidic yellow. The grid is spacious and breathable, utilizing generous whitespace to prevent the heavy type from feeling overwhelming. Section transitions are marked by bold color blocks and clean horizontal rules that organize information into digestible, high-density modules. 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Ausgewählte Kund:innen Worauf wir stolz sind all solutions [ List Holding Industrie & Innovation ](\u002Fsolutions\u002Flist-holding\u002F) [ OPTIMUSE Industrie & Innovation ](\u002Fsolutions\u002Foptimuse\u002F) [ Stofftasche mit Branding und Claim der ASW Akademie ASW Akademie Öffentlicher Sektor & Bildung ](\u002Fsolutions\u002Fasw-akademie\u002F) [ Hand hält Smartphone mit CAT-Ticketbuchung offen City Airport Train Wirtschaft & Tourismus ](\u002Fsolutions\u002Fcat\u002F) [ European Forum Alpbach Wirtschaft & Tourismus ](\u002Fsolutions\u002Fefa\u002F) [ smartphone mockup apothekerkammer app screen Apothekerkammer Gesundheit & Healthcare ](\u002Fsolutions\u002Fapothekerkammer\u002F) [ Sport Fleiss Lifestyle & Handel ](\u002Fsolutions\u002Fsport-fleiss\u002F) [ Nahaufnahme der Kollitsch Invest Branding-Visitenkarten Kollitsch Invest Wirtschaft & Tourismus ](\u002Fsolutions\u002Fkollitsch-invest\u002F) [ ZUSA Energie & Klima ](\u002Fsolutions\u002Fzusa\u002F) Was wir machen 01 strategy 02 identity 03 experience 04 technology 05 activation Research & Insights Markenstrategie & Beratung Customer Journey Mapping Markenarchitektur Markenpositionierung Brand Story Naming Corporate Design Logogestaltung Typografie & Farbkonzept Visuelles Storytelling Verbale Identität Copywriting Brandbook & Brand Guidelines Fotografie & Bildsprache Illustration Motion Design & 3D Accessibility User Research User Experience Design User Interface Design Visual Prototyping Design Systems Native App Design Web Design Webshop Design User Testing Software Architektur Native App Development Web App Development Infrastructure & Hosting Digitale Plattformen Web Development Immersive Web & 3D CMS (Craft, Webflow, Contentful) KI-Beratung KI-Software Development Markenkommunikation Markenkampagnen Employer Branding Markenerlebnisse im Raum Brand Engagement Service Strategie Service IdentitiyService IdentityService IdentityService Identity Service Experience Service technologyService TechnologyService TechnologyService Technology Service Activation services Mehr zu unseren Services und Einblicke in unsere Arbeitsweise. Dotsandlines Office Wir glauben an die bessere Lösung - weil wir wissen, dass es immer eine gibt. Umso schöner, wenn wir sie für unsere Kund:innen finden können. Wir glauben an die bessere Lösung - weil wir wissen, dass es immer eine gibt. Umso schöner, wenn wir sie für unsere Kund:innen finden können. Full Service, Co-Creation und Kundenorientierung auf höchsten Niveau. Quote Icon Tobias Schaller Managing Director, moveblue Sehr professionelle Agentur: klar strukturiert, zuverlässig und die Ergebnisse haben unsere Erwartungen übertroffen. Quote Icon Albert Gruber Co-Founder, seeqnc Wir haben unseren Website Relaunch mit dotsandlines umgesetzt und können die Agentur nur weiterempfehlen. Die Zusammenarbeit war stets auf Augenhöhe und sehr angenehm. Quote Icon Nikolaus Sernetz Managing Partner, Fenion Es ist erstaunlich, wie schnell und präzise das Team erfühlt hat, was wir mit unserer Marke transportieren möchten. Quote Icon Carina Fleck Co-Founder, y.lab Von Anfang an unkompliziert, konstruktiv und zum Nachdenken anregend. Quote Icon Anke Neiss Leitung Produktmanagement, RZL Software Extrem professionelle & starke Umsetzung von der Idee bis zum Endprodukt. Quote Icon Carolin Cornelius Product Manager, Novartis partnerschaft anfragen About us Hier können alle vieles gut – und gemeinsam sind wir darin am besten. Lern schon mal dein Team kennen. people and Finden wir zusammen die bessere Lösung: office@dotsandlines.io +4318908093 Wien (HQ) Mollardgasse 70C \u002F Top 5 1060 Wien Wien (HQ)Wien (HQ) Salzburg Imbergstraße 2 \u002F Top 6 5020 Salzburg SalzburgSalzburg services people solutions jobs contact linkedin instagram impressum agb datenschutz cookie einstellungen office@dotsandlines.io +4318908093 ©dotsandlines 2026. A Clean \u002F Minimalist, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Agency & Studio industry. The overall color palette features White, Black, Yellow, Gray, Brown. Built using Next.js, Node.js, React. AI description: Oversized typography immediately establishes a commanding presence, framing Dots and Lines as a strategic partner rather than just a service provider. The landing page uses massive, black sans-serif headlines to anchor the user's attention, creating a rhythmic flow that alternates between high-impact text and high-quality, lifestyle-oriented photography. This editorial approach communicates a sense of confidence and clarity, suggesting that their design solutions are as much about structural strategy as they are about visual aesthetics. Large-scale type pairings dominate the layout, working alongside a high-contrast palette of stark black, crisp white, and a punchy, acidic yellow. The grid is spacious and breathable, utilizing generous whitespace to prevent the heavy type from feeling overwhelming. Section transitions are marked by bold color blocks and clean horizontal rules that organize information into digestible, high-density modules. The use of a bright yellow call-to-action bar provides a sharp, functional anchor that cuts through the minimalist grayscale elements."]