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It won’t teach you how to cut a suit, but it will help you figure out how to take your ambition to the next level. Please explore our regularly updated archive of advice, or keep scrolling for more insights and inspiration... Paul on… Defining Your Point Of View Nobody needs another anything; fashion designer, graphic designer, film director, whatever, because there's lots of them. What's your point of view? Stamp for Defining Your Point Of View Source: Lecture in Progress: Creative Lives (06:53) Tags: CommunicationPerspectiveInnovation More about this More about this Paul on… Defining Your Point Of View Nobody needs another anything; fashion designer, graphic designer, film director, whatever, because there's lots of them. What's your point of view? Stamp for Defining Your Point Of View Source: Lecture in Progress: Creative Lives (06:53) Tags: CommunicationPerspectiveInnovation More about this More about this Paul on… Staying Positive When I first got into fashion, all I wanted was to just have a good day. We’re on the earth for such a short time that health, love, friendship and a nice interview, that will do me. Stamp for Staying Positive Source: GQ: Mad Influence (41:51) Tags: HumilityPerspectivePassion More about this More about this Paul on… Staying Positive When I first got into fashion, all I wanted was to just have a good day. We’re on the earth for such a short time that health, love, friendship and a nice interview, that will do me. Stamp for Staying Positive Source: GQ: Mad Influence (41:51) Tags: HumilityPerspectivePassion More about this More about this Paul on… Starting Strong & Growing Gently A shop can be as humble as you like. I started in a 12ft square room with no windows. You could even just sell to a few mates at first. Don’t worry about starting up here, especially in today’s false climate. Be humble, keep your feet on the ground, and you’ll do well. Stamp for Starting Strong & Growing Gently Source: It's Nice That: Here 2012 (23:31) Tags: HumilityAuthenticityAmbition More about this More about this Paul on… Starting Strong & Growing Gently A shop can be as humble as you like. I started in a 12ft square room with no windows. You could even just sell to a few mates at first. Don’t worry about starting up here, especially in today’s false climate. Be humble, keep your feet on the ground, and you’ll do well. Stamp for Starting Strong & Growing Gently Source: It's Nice That: Here 2012 (23:31) Tags: HumilityAuthenticityAmbition More about this More about this Paul on… Making An Impression Effort is free of charge. Make a bit more effort. Make your shop window look special, make your presentation pack look special, make your character more special. Stamp for Making An Impression Source: It's Nice That: Here 2012 (26:55) Tags: CharacterAmbitionPerseverance More about this More about this Paul on… Making An Impression Effort is free of charge. Make a bit more effort. Make your shop window look special, make your presentation pack look special, make your character more special. Stamp for Making An Impression Source: It's Nice That: Here 2012 (26:55) Tags: CharacterAmbitionPerseverance More about this More about this About Paul Smith's Foundation SIR PAUL SMITH has spent the last 50 years growing a global business as Britain’s foremost fashion designer. Renowned for his passion, positivity and determination, Paul puts a lot of his enduring success down to the many influential people who’ve advised him over the past five decades. In turn, he has shared his learnings with lots of ambitious and talented individuals looking to start their own businesses. 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It feels less like a formal institution and more like a personal, cherished notebook passed down to the next generation.","Non-Profit & Charity",[469,26,470],"Fun \u002F Playful","Typographic \u002F Big Type",[472],"Official Business",[321],[475,476,293,288],"Contentful","Gatsby",[478,479,480,482],{"score":227,"category":107},{"score":187,"category":110},{"score":481,"category":113},81,{"score":208,"category":116},[484,486,487,488],{"score":485,"category":107},57,{"score":187,"category":110},{"score":114,"category":113},{"score":208,"category":116},[125,490,133,129],"brown","Website: Paul Smith's Foundation. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Paul Smith's Foundation. Page description: Giving Helpful Advice To Creative People. Page content: [logoGiving Helpful Advice To Creative People](\u002F) This is the best advice gathered and given by Sir Paul Smith over the past 50 years. It won’t teach you how to cut a suit, but it will help you figure out how to take your ambition to the next level. Please explore our regularly updated archive of advice, or keep scrolling for more insights and inspiration... Paul on… Defining Your Point Of View Nobody needs another anything; fashion designer, graphic designer, film director, whatever, because there's lots of them. What's your point of view? Stamp for Defining Your Point Of View Source: Lecture in Progress: Creative Lives (06:53) Tags: CommunicationPerspectiveInnovation More about this More about this Paul on… Defining Your Point Of View Nobody needs another anything; fashion designer, graphic designer, film director, whatever, because there's lots of them. What's your point of view? Stamp for Defining Your Point Of View Source: Lecture in Progress: Creative Lives (06:53) Tags: CommunicationPerspectiveInnovation More about this More about this Paul on… Staying Positive When I first got into fashion, all I wanted was to just have a good day. We’re on the earth for such a short time that health, love, friendship and a nice interview, that will do me. Stamp for Staying Positive Source: GQ: Mad Influence (41:51) Tags: HumilityPerspectivePassion More about this More about this Paul on… Staying Positive When I first got into fashion, all I wanted was to just have a good day. We’re on the earth for such a short time that health, love, friendship and a nice interview, that will do me. Stamp for Staying Positive Source: GQ: Mad Influence (41:51) Tags: HumilityPerspectivePassion More about this More about this Paul on… Starting Strong & Growing Gently A shop can be as humble as you like. I started in a 12ft square room with no windows. You could even just sell to a few mates at first. Don’t worry about starting up here, especially in today’s false climate. Be humble, keep your feet on the ground, and you’ll do well. Stamp for Starting Strong & Growing Gently Source: It's Nice That: Here 2012 (23:31) Tags: HumilityAuthenticityAmbition More about this More about this Paul on… Starting Strong & Growing Gently A shop can be as humble as you like. I started in a 12ft square room with no windows. You could even just sell to a few mates at first. Don’t worry about starting up here, especially in today’s false climate. Be humble, keep your feet on the ground, and you’ll do well. Stamp for Starting Strong & Growing Gently Source: It's Nice That: Here 2012 (23:31) Tags: HumilityAuthenticityAmbition More about this More about this Paul on… Making An Impression Effort is free of charge. Make a bit more effort. Make your shop window look special, make your presentation pack look special, make your character more special. Stamp for Making An Impression Source: It's Nice That: Here 2012 (26:55) Tags: CharacterAmbitionPerseverance More about this More about this Paul on… Making An Impression Effort is free of charge. Make a bit more effort. Make your shop window look special, make your presentation pack look special, make your character more special. Stamp for Making An Impression Source: It's Nice That: Here 2012 (26:55) Tags: CharacterAmbitionPerseverance More about this More about this About Paul Smith's Foundation SIR PAUL SMITH has spent the last 50 years growing a global business as Britain’s foremost fashion designer. Renowned for his passion, positivity and determination, Paul puts a lot of his enduring success down to the many influential people who’ve advised him over the past five decades. In turn, he has shared his learnings with lots of ambitious and talented individuals looking to start their own businesses. Now, his personal archive of helpful advice is here for you to explore and learn from, too. Read more Defining Your Point Of View Making An Impression Decision Making Learning By Doing Finding Inspiration Everywhere Building A Creative Environment Starting Strong & Growing Gently Staying Positive Making It. A Fun \u002F Playful, Illustrative \u002F Hand-drawn, Typographic \u002F Big Type website in the Non-Profit & Charity industry. Designed by Official Business. The overall color palette features White, Brown, Gray, Black. The typography features Graphik (Sans Serif, Commercial Type). Built using Contentful, Gatsby, Klaviyo, React. AI description: Paul Smith's Foundation serves as a curated digital repository of wisdom, distilling fifty years of creative insight from Sir Paul Smith into actionable advice. 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Page content: - 100 - 99 - 98 - 97 - 96 - 95 - 94 - 93 - 92 - 91 - 90 - 89 - 88 - 87 - 86 - 85 - 84 - 83 - 82 - 81 - 80 - 79 - 78 - 77 - 76 - 75 - 74 - 73 - 72 - 71 - 70 - 69 - 68 - 67 - 66 - 65 - 64 - 63 - 62 - 61 - 60 - 59 - 58 - 57 - 56 - 55 - 54 - 53 - 52 - 51 - 50 - 49 - 48 - 47 - 46 - 45 - 44 - 43 - 42 - 41 - 40 - 39 - 38 - 37 - 36 - 35 - 34 - 33 - 32 - 31 - 30 - 29 - 28 - 27 - 26 - 25 - 24 - 23 - 22 - 21 - 20 - 19 - 18 - 17 - 16 - 15 - 14 - 13 - 12 - 11 - 10 - 09 - 08 - 07 - 06 - 05 - 04 - 03 - 02 - 01 - 00 Helping turn your ideas into DIGITAL PRODUCTS [ AWWWARDS “ Top 40 Digital Agency ” (' 23 ) ](https:\u002F\u002Fwww.awwwards.com\u002Fannual-awards\u002F204052e5-40bd-447d-ac02-1d4a9c5a96c9)[ AWWWARDS “ Ecommerce of the Year Nominee – Fitsole ” (' 23 ) ](https:\u002F\u002Fwww.awwwards.com\u002Fannual-awards\u002F3cdc8c89-7df5-4682-ab4b-5caad047d2f2) THE LATEST FROM SNP [ N e w s S i t e o f t h e D a y f o r C E D R O W e b 3 . 0 ](https:\u002F\u002Fwww.cssdesignawards.com\u002Fsites\u002Fcedro-web-3-0\u002F45721\u002F) news thumbnailnews thumbnailnews thumbnail Prev:View All W e ' v e l a u n c h e d a n e \\- s h o p f o r K o m u n e [ We got nominated for Agency of the Year ](https:\u002F\u002Fwww.awwwards.com\u002Fannual-awards\u002F204052e5-40bd-447d-ac02-1d4a9c5a96c9) Erin Wesley (Creative Dev) Next.js GSAP WebGL Awwwards The FWA CSSDA 01\\-05 02\\-05 03\\-05 04\\-05 05\\-05 VANA (Digital Products) React Native Next.js Typescript Python Django Matthew Fisher 2021 (Creative Dev) React Shopify Prismic WebGL Awwwards CSSDA The FWA 01\\-05 02\\-05 03\\-05 04\\-05 05\\-05 CUSP (Creative Dev) React Prismic GSAP WebGL Awwwards The FWA CSSDA 01\\-05 02\\-05 03\\-05 04\\-05 05\\-05 The Quarry House (Creative Dev) Next.js Prismic WebGL Three.js GSAP Awwwards The FWA CSSDA 01\\-04 02\\-04 03\\-04 04\\-04 Fitsole (Creative Dev) Next.js Shopify Prismic GSAP Awwwards CSSDA 01\\-05 02\\-05 03\\-05 04\\-05 05\\-05 REFIRE (Creative Dev) Next.js Prismic WebGL GSAP Awwwards CSSDA 01\\-05 02\\-05 03\\-05 04\\-05 05\\-05 Human Person (Creative Dev) React Prismic WebGL GSAP Awwwards CSSDA 01\\-05 02\\-05 03\\-05 04\\-05 05\\-05 Services - [ Commercial Web ](\u002Fcases?filter=commercial-web) - [ Digital Products ](\u002Fcases?filter=digital-products) - [ Creative Dev ](\u002Fcases?filter=creative-dev) Selected Projects - [ Erin Wesley ](\u002Fcases\u002Ferin-wesley) - [ VANA ](\u002Fcases\u002Fvana) - [ Matthew Fisher 2021 ](\u002Fcases\u002Fmatthew-fisher-2021) - [ Reclaim Your DNA ](\u002Fcases\u002Freclaim-your-dna) - [ CUSP ](\u002Fcases\u002Fcusp) - [ The Quarry House ](\u002Fcases\u002Fthe-quarry-house) - [ Fitsole ](\u002Fcases\u002Ffitsole) - [ REFIRE ](\u002Fcases\u002Frefire) - [ Emma is Social ](\u002Fcases\u002Femma-is-social) - [ OME ](\u002Fcases\u002Fome) - [ Liron Moran ](\u002Fcases\u002Fliron-moran) - [ Matthew Fisher 2022 ](\u002Fcases\u002Fmatthew-fisher-2022) - [ Human Person ](\u002Fcases\u002Fhuman-person) - [ Syndesi ](\u002Fcases\u002Fsyndesi) Technology - [ Django ](\u002Fcases?filter=django) - [ React ](\u002Fcases?filter=react) - [ React Native ](\u002Fcases?filter=react-native) - [ Shopify ](\u002Fcases?filter=shopify) - [ WebGL ](\u002Fcases?filter=webgl) - [ Python ](\u002Fcases?filter=python) - [ Prismic ](\u002Fcases?filter=prismic) - [ Webflow ](\u002Fcases?filter=webflow) - [ Three.js ](\u002Fcases?filter=three-js) - [ Next.js ](\u002Fcases?filter=next-js) - [ GSAP ](\u002Fcases?filter=gsap) - [ Typescript ](\u002Fcases?filter=typescript) - [ Ruby on Rails ](\u002Fcases?filter=ruby-on-rails) Awards \u002F Features - [ The FWA ](\u002Fcases?filter=the-fwa) - [ CSSDA ](\u002Fcases?filter=cssda) - [ Awwwards ](\u002Fcases?filter=awwwards) Commercial Web \u002FCW Sometimes you don't need to go too fancy or too technical. You need the website that is functional and serves the purpose of the business. Be it a marketing, company or product website, an e-shop, or just a simple landing page, we're here to guide you through the process and deliver a tangible result that benifits your cause. Explore our services Creative Development \u002FCD Need a state of the art website? Or an art website that is in that state? Welcome to our den, then. We fuse aethstetics, style, creative ideas, cutting-edge tech, and a bunch of love into these interactive digital art pieces that make people go \"Wow\". Explore our services Digital Products \u002FDP ![](\u002F_next\u002Fstatic\u002Fchunks\u002Fimages\u002Fsnpagency\u002Fc614160c-c962-405b-b93 …. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Salt & Pepper. The overall color palette features Black, White, Brown, Gray. The typography features Suisse Intl (Swiss Typefaces), Favorit (Sans Serif, Dinamo), IBM Plex Mono (Sans Serif). AI description: Salt & Pepper is a high-caliber multidisciplinary agency dedicated to transforming abstract concepts into sophisticated digital products. Specializing in web and mobile development, the agency positions itself at the intersection of technical excellence and human-centric communication, ensuring that complex digital solutions remain intuitive and personable. The visual identity is defined by a striking, avant-garde aesthetic that leans heavily into dark mode and experimental textures. Utilizing high-contrast typography, grainy film-like noise, and abstract geometric compositions, the design communicates a sense of premium craftsmanship and cutting-edge digital artistry. It is a brand built for forward-thinking clients who value both technical rigor and a distinct, modern creative edge.",{"id":536,"website_id":537,"page_id":536,"name":538,"slug":539,"url":540,"website_name":538,"website_slug":539,"website_url":541,"result_url":540,"fetched_at":542,"score":359,"score_boost":358,"ai_score":221,"freshness_score":119,"scored_at":543,"page_name":40,"page_url":540,"page_title":544,"page_description":545,"page_content":546,"page_sort":358,"is_home":364,"is_home_rank":365,"page_type_id":366,"page_type_name":47,"cover":547,"cover_mobile":550,"cover_sequence":552,"translations":643,"industry":517,"styles":646,"credits":647,"font_families":649,"technologies":651,"pagespeed":653,"pagespeed_mobile":658,"buckets":663,"search_payload":665},"80fa559b-0e09-4f0b-8e26-4398640cf61f","fda80575-afc5-4c8a-b45b-068d06746857","Gallagher & Associates","gallagher-and-associates","https:\u002F\u002Fgallagherdesign.com\u002F","https:\u002F\u002Fgallagherdesign.com","2026-04-30T13:47:29.000Z","2026-05-23T19:36:36.000Z","Home Page - G&A - G&A","Experience is everything","Experience is everything Selected Projects See how we have transformed individuals and communities at every phase. View our work National Museum of African American Music Explore Content Development Digital Media Experience Design U.S. Olympic & Paralympic Museum Explore Content Development Experience Design Strategic Planning [Mississippi Arts \\+ Entertainment Experience](https:\u002F\u002Fgallagherdesign.com\u002Fproject\u002Fmax\u002F) Explore Content Development Digital Media Experience Design Strategic Planning Sazerac House Explore Content Development Digital Media Experience Design Strategic Planning Our Approach Essential. Iconic. Beloved. Impactful. Explore more about our strategies for creating meaningful moments that elevate our partners and communities. Learn more Bring your story and become part of ours. Join our team Insights [ Jul 01, 2024 The Role of Physical Spaces in a Remote-First Workplace Read More ](https:\u002F\u002Fgallagherdesign.com\u002F2024\u002F07\u002Fremote-first\u002F)[ Jun 05, 2024 From Luxury to Loyalty: Designing for the Die-hard Sports Fan Read More ](https:\u002F\u002Fgallagherdesign.com\u002F2024\u002F06\u002Fsports-fans\u002F)[ Oct 31, 2023 October is for the students Read More ](https:\u002F\u002Fgallagherdesign.com\u002F2023\u002F10\u002Foctober-students\u002F) Discover more Let’s collaborate to bring your projects to life. 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Their work spans physical spaces and digital touchpoints, emphasizing a holistic approach to brand and environmental design. The agency positions itself as a strategic partner for clients looking to redefine how people interact with their surroundings and brands.\n\nThe visual identity is defined by a bold, maximalist typographic approach and a high-contrast, dark-mode aesthetic. Utilizing massive sans-serif lettering and a vibrant, saturated color palette of ochre, teal, and terracotta, the design communicates confidence and modern sophistication. The layout is structured yet dynamic, using large-scale imagery and clean grid systems to showcase a portfolio that feels both premium and cutting-edge.",[30,265,470],[648],"Extended Play",[313,650],"Signifier",[298,652,89,101],"Perfmatters",[654,655,656,657],{"score":111,"category":107},{"score":357,"category":110},{"score":114,"category":113},{"score":111,"category":116},[659,660,661,662],{"score":481,"category":107},{"score":357,"category":110},{"score":114,"category":113},{"score":111,"category":116},[129,125,133,664],"red","Website: Gallagher & Associates. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Home Page - G&A - G&A. Page description: Experience is everything. Page content: Experience is everything Selected Projects See how we have transformed individuals and communities at every phase. View our work National Museum of African American Music Explore Content Development Digital Media Experience Design U.S. Olympic & Paralympic Museum Explore Content Development Experience Design Strategic Planning [Mississippi Arts \\+ Entertainment Experience](https:\u002F\u002Fgallagherdesign.com\u002Fproject\u002Fmax\u002F) Explore Content Development Digital Media Experience Design Strategic Planning Sazerac House Explore Content Development Digital Media Experience Design Strategic Planning Our Approach Essential. Iconic. Beloved. Impactful. Explore more about our strategies for creating meaningful moments that elevate our partners and communities. Learn more Bring your story and become part of ours. Join our team Insights [ Jul 01, 2024 The Role of Physical Spaces in a Remote-First Workplace Read More ](https:\u002F\u002Fgallagherdesign.com\u002F2024\u002F07\u002Fremote-first\u002F)[ Jun 05, 2024 From Luxury to Loyalty: Designing for the Die-hard Sports Fan Read More ](https:\u002F\u002Fgallagherdesign.com\u002F2024\u002F06\u002Fsports-fans\u002F)[ Oct 31, 2023 October is for the students Read More ](https:\u002F\u002Fgallagherdesign.com\u002F2023\u002F10\u002Foctober-students\u002F) Discover more Let’s collaborate to bring your projects to life. Contact us. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features Black, White, Gray, Red. The typography features Suisse Intl (Swiss Typefaces), Signifier (Serif, Klim Type). Built using MailChimp, Perfmatters, PHP, WordPress. AI description: Gallagher & Associates is a high-impact design agency focused on creating transformative experiences for individuals and communities. Their work spans physical spaces and digital touchpoints, emphasizing a holistic approach to brand and environmental design. The agency positions itself as a strategic partner for clients looking to redefine how people interact with their surroundings and brands. The visual identity is defined by a bold, maximalist typographic approach and a high-contrast, dark-mode aesthetic. Utilizing massive sans-serif lettering and a vibrant, saturated color palette of ochre, teal, and terracotta, the design communicates confidence and modern sophistication. The layout is structured yet dynamic, using large-scale imagery and clean grid systems to showcase a portfolio that feels both premium and cutting-edge.",{"id":667,"website_id":668,"page_id":667,"name":669,"slug":670,"url":671,"website_name":669,"website_slug":670,"website_url":672,"result_url":671,"fetched_at":673,"score":211,"score_boost":358,"ai_score":481,"freshness_score":119,"scored_at":674,"page_name":40,"page_url":671,"page_title":675,"page_description":676,"page_content":677,"page_sort":358,"is_home":364,"is_home_rank":365,"page_type_id":366,"page_type_name":47,"cover":678,"cover_mobile":681,"cover_sequence":683,"translations":774,"industry":517,"styles":777,"credits":778,"font_families":779,"technologies":780,"pagespeed":781,"pagespeed_mobile":787,"buckets":792,"search_payload":793},"d499de8d-df77-45d0-b0dd-1a8100dee6cf","fdcf455e-e483-4a66-9b83-3e51d162ac17","Gardener NYC","gardener-nyc","https:\u002F\u002Fgardener.nyc\u002F","https:\u002F\u002Fgardener.nyc","2026-04-30T13:41:23.000Z","2026-05-23T19:24:19.000Z","Gardener","Hi, we’re Gardener, a technology partner that gets in the weeds with you. Founded by Ian Hatcher-Williams in New York City, we work collaboratively with clients to identify their business goals and strategize their digital landscapes as something to grow into, not grow out.","Gardener Growing the world wide web Growing the world wide web - Studio - Work - Process - Pricing - Resources - Contact - Navigation - Studio - Work - Process - Pricing - Resources - Contact - Profile - Services - Capabilities - Recently Hi, we’re Gardener, a technology partner that gets in the weeds with you. Founded by Ian Hatcher-Williams in New York City, we work collaboratively with clients to identify their business goals and strategize their digital landscapes as something to grow into, not grow out. Studio Profile Gardener is a technology studio that builds websites. 9 out of 10 projects are ecommerce related and the businesses we primarily serve generate anywhere from $2-10M in revenue per year. The practice also functions as a “studio-as-case-study” — a way to share resources and learnings on how to operate a business in the creative industry. It doesn’t exist to grow and grow towards an acquisition, but rather be just one example of a human-sized business that can fluctuate and evolve as needed. Studio Services - Frontend Development - Backend Development - Ecommerce Development - API Development - Technical Consulting - Project Scoping - RFP Development - Device Testing - UX Design Studio Capabilities - Informational Websites - Headless Websites - Shopify, Swell, BigCommerce - Sanity, Contentful - PHP based CMS (Wordpress, Craft) - Serverless Integration - Payment Gateways Integration - Analytics, 3rd Party Integrations - ADA Auditing Studio Recently Launched our boilerplate, Sprout[ Headless Shopify launch for Beni Rugs](https:\u002F\u002Fwww.benirugs.com\u002F) New ordering platform for Kernel D.S. & Durga's new digital platform - Select Clients Work Select Clients Aplós Beni Rugs Cards Against Humanity Commonry D.S. & Durga Genexa Google Kernel Kid Cudi Louisa Ballou Paradigm Red Rooster Coffee - Introductions & Scoping - Core Development - Content & QA - Launch & Ongoing Support New digital projects typically take between 3-6 months, from the initial scoping, through design and build, to launch. Process Introductions & Scoping Whether you've been referred to us from a colleague, or found our work in the wild, we start with a quick email exchange and 30-minute intro call. If it feels like a good fit, we move onto scoping your project. It is very common for prospective clients to come to Gardener without a design team in place, and we will gladly connect you with our network of longtime collaborators. All development scopes correspond with a tandem design scope to ensure alignment and prevent anything slipping through the cracks. Example Web Development Proposal Example Master Service Agreement Process Core Development With approved design mockups in hand, we begin the web development process. Live staging links will be provided at designated checkpoints along the way as we work towards a live beta of the site. It's also recommended that we have a weekly standup during this phase. This a top to bottom build of all deliverables listed in the statement of work. There may be bits and pieces of polish left until QA. Process Content & QA We work with the design team to provide a content outline to you that specifies all required copy and asset specifications. We will then train all teams on entering content directly into the CMS, along with example pages and products fully populated. Once initial content is populated, we start QA; it has two parts: 1. We deliver a bug tracker to triage requests, and update you on progress as we head to launch. We reserve a fixed period, typically 1 week, for both teams to go through the staging site and make notes on tweaks, fixes, and suggestions on anything that doesn't feel quite right. 2. We pause user testing, and enter launch preparation. This period is reserved for addressing any requests before launch. We provide frequent check ins through this process, and are often in communication on a daily basis as we work through the list. Process Launch & Ongoing Support After completing QA, it's time to launch. We then hand off all hosting information, 3rd party service credentials, and other documentation. After launch, we reserve a 30 day period to be available to you for a smooth launch. Generally this is for small fixes that went unnoticed, tutorials of the CMS, and general support. After that 30-day period, there are several options for ongoing support of your project: - We collectively cultivate new versions to the existing project, which follow a miniaturized version of our existing process. - Hire Gardener for an ongoing maintenance retainer. These are generally in the $2-8k\u002Fmo range. - Gardener can help you hire a cost effective development team and act as an ad hoc CTO until one is hired. - Project Based - Fractional CTO - Perennial Reports The average Gardener website proposal is currently $58k\\ \\This is based on an average of the last 6 project proposals; last updated May 2025. Projects are scoped based on all the historical time tracking data of the studio, so as to remain competitive and surprise-free. Pricing Project Based - $20k-$200k - ~8-16 weeks to launch - Scoping & team hiring - Consultation during design - 30 days post launch support Pricing Fractional CTO - $5k\u002Fmo - Roadmapping - RFP writing - Hiring assistance - Design & code review Pricing Perennial Reports Gardener releases yearly transparency reports that cover how the business is doing and what we learned while doing it: profit and loss, new business, and operations. Perennial Report V[ Perennial Report IV](https:\u002F\u002Fwww.perennial.report\u002FGardener-s-2022-Perennial-Report-62dd8cfdfeef4368bc562d8a8917c6c8) Perennial Report III Perennial Report II Perennial Report I - Scoping & Pricing - Project Management - Sprout The following is a collection of resources including proposals, QA cycle trackers, launch checklists and more that we use every day to win and do our work. Gardener is not the sole author here — Kevin Green of Jetskis co-authored the contracts, proposals, and launch checklist with us as we've learned and operated our practices over the last several years. Resources Scoping & Pricing Lead Tracker Web Development Proposal Retainer Proposal Master Service Agreement Resources Project Management Project Hub Template QA Issue Tracker Website Launch List Resources Sprout A battle-tested Next\u002FSanity boilerplate for building headless Shopify stores and marketing websites. This code was used to build nearly every Gardener website to date. www.sprout.store New Business Ian Hatcher-Williams ian@gardener.nyc Currently booking Q2 2026 On The Web Instagram Bsky Twitter Good Natured Software Copyright © 2026 Water Your Plants LLC Colophon+ Typeface Neue Montreal Website Design Garrett DeRossett Web Development Gardener Current Branding All True Previous Branding Eileen Tjan Copywriting Gardener, Practice Reel Daniel Schrempf Thank you to all friends & collaborators through the years. Aaron Cohen Abby Muir Adam Newman After Hours Alex Coven Alex Stike Alex Trierweiler All True Alright Studio Andrew Lucas Baggy Beni Rugs Beau Parent Bondfire Inc. Bráulio Amado Caleb Vanden Boom Camp Quiet Cari Sekendur Cards Against Humanity Chad Miller Charles Miller Chris Conley Christina Hogan Commonry Cory Etzkorn Curist Dana Kim Daniel Wilber Daniel Schrempf David Gross DBC Dims DNO D.S. & Durga Estudio Buena Suerte Eileen Tjan Elizabeth Hatcher Williams Emily Grubman Eric Hurtgen Eric Bailey Franny Van Eyck Funeral Gander Garrett DeRosset Genexa Gone Fishing GrandArmy Harry Isaac Hope DeRossett Hugh Francis Human NYC Humayun Rashid Isaac Martin IV Studio Ian Shiver Jacob Heftmann Jacob Scowden Jasmine Gallagher Jason Pineres Jennifer Heintz Jetskis Jesse Tyler JKR Global Joe Haddad Joe Hollier Jonathan O'Brien Josh Kirk Joseph Bergdoll Judson Collier Katherine Pihl Kayla Donlin Kevin Cabano Kevin Green Kevin Twohy Kernel Kieffer Katz Larry Pipitone Lauren Gallagher Lauren King Lucas Vocos Louisa Ballou Lydia Turner Maddy Bremner Malu Marzarotto Matthew Giordano Max Smouha Michael Tucker Michelle Mattar Mike McVicar Mike Smith Mike Wagz Message M. 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Eschewing the traditional agency model, the studio adopts a 'studio-as-a-case-study' philosophy, focusing heavily on the ecommerce sector for businesses generating between $2M and $10M in annual revenue. Their mission is to build sustainable digital infrastructures that evolve alongside their clients rather than becoming obsolete.\n\nThe visual identity is a masterclass in sophisticated minimalism, utilizing a warm, cream-toned palette that feels organic and approachable. The design leans heavily into editorial typography, using bold, sans-serif headings and generous whitespace to create a sense of calm and clarity. By blending high-end typographic layouts with a structured, almost architectural grid, Gardener communicates a sense of precision, intelligence, and thoughtful craftsmanship.",[30,34,470],[669],[319],[292,287,288,289],[782,783,784,786],{"score":360,"category":107},{"score":500,"category":110},{"score":785,"category":113},96,{"score":114,"category":116},[788,789,790,791],{"score":357,"category":107},{"score":500,"category":110},{"score":785,"category":113},{"score":114,"category":116},[125,133],"Website: Gardener NYC. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Gardener. Page description: Hi, we’re Gardener, a technology partner that gets in the weeds with you. Founded by Ian Hatcher-Williams in New York City, we work collaboratively with clients to identify their business goals and strategize their digital landscapes as something to grow into, not grow out.. Page content: Gardener Growing the world wide web Growing the world wide web - Studio - Work - Process - Pricing - Resources - Contact - Navigation - Studio - Work - Process - Pricing - Resources - Contact - Profile - Services - Capabilities - Recently Hi, we’re Gardener, a technology partner that gets in the weeds with you. Founded by Ian Hatcher-Williams in New York City, we work collaboratively with clients to identify their business goals and strategize their digital landscapes as something to grow into, not grow out. Studio Profile Gardener is a technology studio that builds websites. 9 out of 10 projects are ecommerce related and the businesses we primarily serve generate anywhere from $2-10M in revenue per year. The practice also functions as a “studio-as-case-study” — a way to share resources and learnings on how to operate a business in the creative industry. It doesn’t exist to grow and grow towards an acquisition, but rather be just one example of a human-sized business that can fluctuate and evolve as needed. Studio Services - Frontend Development - Backend Development - Ecommerce Development - API Development - Technical Consulting - Project Scoping - RFP Development - Device Testing - UX Design Studio Capabilities - Informational Websites - Headless Websites - Shopify, Swell, BigCommerce - Sanity, Contentful - PHP based CMS (Wordpress, Craft) - Serverless Integration - Payment Gateways Integration - Analytics, 3rd Party Integrations - ADA Auditing Studio Recently Launched our boilerplate, Sprout[ Headless Shopify launch for Beni Rugs](https:\u002F\u002Fwww.benirugs.com\u002F) New ordering platform for Kernel D.S. & Durga's new digital platform - Select Clients Work Select Clients Aplós Beni Rugs Cards Against Humanity Commonry D.S. & Durga Genexa Google Kernel Kid Cudi Louisa Ballou Paradigm Red Rooster Coffee - Introductions & Scoping - Core Development - Content & QA - Launch & Ongoing Support New digital projects typically take between 3-6 months, from the initial scoping, through design and build, to launch. Process Introductions & Scoping Whether you've been referred to us from a colleague, or found our work in the wild, we start with a quick email exchange and 30-minute intro call. If it feels like a good fit, we move onto scoping your project. It is very common for prospective clients to come to Gardener without a design team in place, and we will gladly connect you with our network of longtime collaborators. All development scopes correspond with a tandem design scope to ensure alignment and prevent anything slipping through the cracks. Example Web Development Proposal Example Master Service Agreement Process Core Development With approved design mockups in hand, we begin the web development process. Live staging links will be provided at designated checkpoints along the way as we work towards a live beta of the site. It's also recommended that we have a weekly standup during this phase. This a top to bottom build of all deliverables listed in the statement of work. There may be bits and pieces of polish left until QA. Process Content & QA We work with the design team to provide a content outline to you that specifies all required copy and asset specifications. We will then train all teams on entering content directly into the CMS, along with example pages and products fully populated. Once initial content is populated, we start QA; it has two parts: 1. We deliver a bug tracker to triage requests, and update you on progress as we head to launch. We reserve a fixed period, typically 1 week, for both teams to go through the staging site and make notes on tweaks, fixes, and suggestions on anything that doesn't feel quite right. 2. We pause user testing, and enter launch preparation. This period is reserved for addressing any requests before launch. We provide frequent check ins through this process, and are often in communication on a daily basis as we work through the list. Process Launch & Ongoing Support After completing QA, it's time to launch. We then hand off all hosting information, 3rd party service credentials, and other documentation. After launch, we reserve a 30 day period to be available to you for a smooth launch. Generally this is for small fixes that went unnoticed, tutorials of the CMS, and general support. After that 30-day period, there are several options for ongoing support of your project: - We collectively cultivate new versions to the existing project, which follow a miniaturized version of our existing process. - Hire Gardener for an ongoing maintenance retainer. These are generally in the $2-8k\u002Fmo range. - Gardener can help you hire a cost effective development team and act as an ad hoc CTO until one is hired. - Project Based - Fractional CTO - Perennial Reports The average Gardener website proposal is currently $58k\\ \\This is based on an average of the last 6 project proposals; last updated May 2025. Projects are scoped based on all the historical time tracking data of the studio, so as to remain competitive and surprise-free. Pricing Project Based - $20k-$200k - ~8-16 weeks to launch - Scoping & team hiring - Consultation during design - 30 days post launch support Pricing Fractional CTO - $5k\u002Fmo - Roadmapping - RFP writing - Hiring assistance - Design & code review Pricing Perennial Reports Gardener releases yearly transparency reports that cover how the business is doing and what we learned while doing it: profit and loss, new business, and operations. Perennial Report V[ Perennial Report IV](https:\u002F\u002Fwww.perennial.report\u002FGardener-s-2022-Perennial-Report-62dd8cfdfeef4368bc562d8a8917c6c8) Perennial Report III Perennial Report II Perennial Report I - Scoping & Pricing - Project Management - Sprout The following is a collection of resources including proposals, QA cycle trackers, launch checklists and more that we use every day to win and do our work. Gardener is not the sole author here — Kevin Green of Jetskis co-authored the contracts, proposals, and launch checklist with us as we've learned and operated our practices over the last several years. Resources Scoping & Pricing Lead Tracker Web Development Proposal Retainer Proposal Master Service Agreement Resources Project Management Project Hub Template QA Issue Tracker Website Launch List Resources Sprout A battle-tested Next\u002FSanity boilerplate for building headless Shopify stores and marketing websites. This code was used to build nearly every Gardener website to date. www.sprout.store New Business Ian Hatcher-Williams ian@gardener.nyc Currently booking Q2 2026 On The Web Instagram Bsky Twitter Good Natured Software Copyright © 2026 Water Your Plants LLC Colophon+ Typeface Neue Montreal Website Design Garrett DeRossett Web Development Gardener Current Branding All True Previous Branding Eileen Tjan Copywriting Gardener, Practice Reel Daniel Schrempf Thank you to all friends & collaborators through the years. Aaron Cohen Abby Muir Adam Newman After Hours Alex Coven Alex Stike Alex Trierweiler All True Alright Studio Andrew Lucas Baggy Beni Rugs Beau Parent Bondfire Inc. Bráulio Amado Caleb Vanden Boom Camp Quiet Cari Sekendur Cards Against Humanity Chad Miller Charles Miller Chris Conley Christina Hogan Commonry Cory Etzkorn Curist Dana Kim Daniel Wilber Daniel Schrempf David Gross DBC Dims DNO D.S. & Durga Estudio Buena Suerte Eileen Tjan Elizabeth Hatcher Williams Emily Grubman Eric Hurtgen Eric Bailey Franny Van Eyck Funeral Gander Garrett DeRosset Genexa Gone Fishing GrandArmy Harry Isaac Hope DeRossett Hugh Francis Human NYC Humayun Rashid Isaac Martin IV Studio Ian Shiver Jacob Heftmann Jacob Scowden Jasmine Gallagher Jason Pineres Jennifer Heintz Jetskis Jesse Tyler JKR Global Joe Haddad Joe Hollier Jonathan O'Brien Josh Kirk Joseph Bergdoll Judson Collier Katherine Pihl Kayla Donlin Kevin Cabano Kevin Green Kevin Twohy Kernel Kieffer Katz Larry Pipitone Lauren Gallagher Lauren King Lucas Vocos Louisa Ballou Lydia Turner Maddy Bremner Malu Marzarotto Matthew Giordano Max Smouha Michael Tucker Michelle Mattar Mike McVicar Mike Smith Mike Wagz Message M. G. Tucker Matt Barnes Matt Reyer Mouthwash Nathaniel David Utesch Nick DiMatteo Once Untold Other Studio Patrick McCarthy Paradigm Practice Proper Pursoma Quintin Radford Rachael Yager Red Rooster Coffee Richie Stewart Sam Faulkner Sam Winfield Sanctuary Computer Sarah Gardner Seth Kranzler Scott Stemke Self Aware Sensor Station Shy Trutwein Something Else Spencer Joynt Stewart Scott-Curran Stripes Studio Scissor Teddy Baldassarre The Couch The Feelist Tristan Dubin Tucker Schoos UNICEF Vacation Virtually Real Violet Office XXIX Zach Halfhill. A Clean \u002F Minimalist, Monochrome \u002F Grayscale, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features White, Gray. The typography features Neue Montreal (Sans Serif, Pangram Pangram). Built using Next.js, Node.js, React, Vercel. AI description: Gardener NYC is a boutique technology studio that positions itself as a collaborative partner for growing digital landscapes. Eschewing the traditional agency model, the studio adopts a 'studio-as-a-case-study' philosophy, focusing heavily on the ecommerce sector for businesses generating between $2M and $10M in annual revenue. Their mission is to build sustainable digital infrastructures that evolve alongside their clients rather than becoming obsolete. The visual identity is a masterclass in sophisticated minimalism, utilizing a warm, cream-toned palette that feels organic and approachable. The design leans heavily into editorial typography, using bold, sans-serif headings and generous whitespace to create a sense of calm and clarity. By blending high-end typographic layouts with a structured, almost architectural grid, Gardener communicates a sense of precision, intelligence, and thoughtful craftsmanship."]