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Composed in fragments — written and collected, designed and curated — this catalog resists linear narrative formulas to favor an open poetic syntax. Here, the designer reads and translates stories spatially, frequently shifting their frames.","On the Impulse to Notate TextImageText+Image Order \\[+\\] notational compositions The notation is defined as the practice of recording anything by marks, figures, or characters. It sometimes implies “literal or etymological significations.” As Roland Barthes writes, this... \\[EXPAND\\] projective verse In Charles Olson’s late 1950s manifesto the self-described “archaeologist of morning” makes the case for poems composed “by field.” A poem of this nature is shaped by sound rather than sense, he writes. The nuances... \\[EXPAND\\] white spaces Early into February, I asked the poet Henri Cole if he relates to poetic theories like Charles’s Olson’s. Henri is the author of numerous collections of poetry, including among many others Gravity and Center, Blizzard,... \\[EXPAND\\] an email exchange with henri cole | white spaces “Recently, when I visited the marvelous Rothko exhibit in Paris, it seemed to me that many of his paintings were like sonnets, with octaves and sextets of color — or with three... \\[EXPAND\\] an email exchange with henri cole | white spaces “And this same slightly rectangular shape is present in Agnes Martin’s grid paintings, whose work I adore. Even as I type this now, Lydia, I am... \\[EXPAND\\] historical consciousness The beauty of composing in an open visual field is its potential to contain not just one gesture, but many. It exists as a zone of contact, an animate circuit through which we can trace... \\[EXPAND\\] malleable substance This document catalogs a series of returns. It attends to various preoccupations with language. Embodied in letterforms, transformed through oral and written redefinitions, and expanded into symbols, ... \\[EXPAND\\] material language While quite like the writer or translator in her ability to narrate, the designer differs from these practitioners in her material performance of language. She attends to the visual form of words — their geometric edges, their ... \\[EXPAND\\] layered simultaneity My body of work often resides inside transparencies, between multiple layers existing in simultaneity. It is characterized by an active... \\[EXPAND\\] restless words In a 1937 radio broadcast, Virginia Woolf suggests that words survive as a consequence of their multiplicities — ­­“the truth they try to catch... \\[EXPAND\\] habit formations For me, design is about understanding the manner in which we have been trained and habituated to gather information from our... \\[EXPAND\\] comparative contexts The definitions we learn early on — round and square, red and blue — we understand because they are taught to us in this very manner. They are made partners and opponents of... \\[EXPAND\\] parallel significations While we continue to define words for ourselves, it is often the order in which they are placed that generates meaning. It is the position of words... \\[EXPAND\\] compelled progress We live in a time of precarity, which frequently overwhelms our ability to perceive things beneath the surface. It is easier everyday to neglect the... \\[EXPAND\\] a conversational exchange with isabel seiffert | compelled progress “You can really feel the difference when that responsibility is taken. There is a different level of appreciation on both sides, on the maker side and the receiver side. It’s almost more on the maker’s side in a way, because you have... \\[EXPAND\\] exhausted exuberance In her piece “Exhaustion and Exuberance,” Jan Verwoert describes the societal pressure to perform and the progressively debilitating nature of saying “I Care.” We share exhaustion, she says, and suggests we have the... \\[EXPAND\\] constrained time The behaviors we perform at work as well as those we perform at home are constrained by the clock — 24 hours a day, 7 days a week. The clock... \\[EXPAND\\] transformative encounter Design has the potential to redirect our attention, to extend beyond commerce if we let it. It has the power to move toward forms of certitude. That is, if we understand this pursuit as universal and daily. That is, if we stitch... \\[EXPAND\\] habitual sightlines As when taking a small sip of water, we move through life by force of habit, hardly ever recognizing how we’ve come to read the world. It takes practice to notice the vessel holding that... \\[EXPAND\\] durational configurations In his essay, “Intuition as Method,” French philosopher Gilles Deleuze examines a lump of sugar. He suggests that beyond its spatial configuration, the lump of sugar also contains... \\[EXPAND\\] philosophical angles On the evening of my father’s seventieth birthday party, my uncle steps up to read with great animation a series of haiku he’s written about one of his... \\[EXPAND\\] a conversation exchange with joshua chodosh | philosophical angles “My parents did a lot of renovation on our house, so I was often surrounded by construction and by the people who did it. I think it was as much about the people as about anything else. I don’t know that they were better... \\[EXPAND\\] credible visibility John Berger begins Ways of Seeing by describing our visible environment’s impact on our individual sense of self. The former is the first thing... \\[EXPAND\\] blue starts In an interview with The Paris Review, William Gass describes “the way in which meanings are historically attached to words” as accidental, remote, and twisted. “A word is like a schoolgirl’s room — a complete mess,” he... \\[EXPAND\\] blue coalescing Part of the bank of research I begin to aggregate on the color blue, I reformulate into my own words and read over cuts of 35mm footage pulled from my family’s archive. This is... \\[EXPAND\\] ordinary affects I understand what is ubiquitous to coincide with the ordinary and mundane, the habitual moments of the lives we lead daily, the objects that permit our performance of... \\[EXPAND\\] observational potential In her essay on the art of dialogue, Patricia Romney describes how quantum physics might inform our relational encounters. Such theoretical frameworks suggest that a singular, unobserved entity behaves like a particle... \\[EXPAND\\] visible truths “We can never see the truth straight on,” Anne West notes in the margins of a piece of writing I share with her one January, “but through... \\[EXPAND\\] profit structures The field of design is defined by profit, by linear forms of power and the ongoing institutional arbitration of ideas. As Audre Lorde asserts, feelings were never meant to survive under such conditions. “Kept around as... \\[EXPAND\\] a conversational exchange with jonathan mark jackson | image interference “It’s not risky stuff, photographing still lives of objects and whatnot. But as I’ve grown into this medium, I’ve begun to notice a certain quality of... \\[EXPAND\\] structural magic Grammar is both an act of learning and imposing rules; it is simultaneously a project in making meaning, in pursuing magic. We can trace this understanding etymologically. Among the... \\[EXPAND\\] measurable stories I understand that we live by stories, and most imperatively, by the structures we impose on such stories; that we have been trained to expect... \\[EXPAND\\] paradoxical trends Quite like the color blue and the word grammar, my practice is not easily classifiable. It is always steeped in paradox. Nevertheless, at various junctures in time, I have... \\[EXPAND\\] paratactic style What I like about lists is well described by Brian Dillon in his essay on parataxis, a narrative structure defined by the placement of clauses or phrases, one after another, resisting the need to abide by notions of power and... \\[EXPAND\\] a conversational exchange with jonathan mark jackson | paratactic style “Sometimes, there are descriptions from novels or poems or visual metaphors that end up feeling like direct ideas for constructing pictures. I write... \\[EXPAND\\] dialogic presence Our vocabulary for experience takes root not only in formal definitions, but also as a result of verbal intonations. When written, the verbal is implied by punctuation — by question... \\[EXPAND\\] participatory expression I grew up at high-volume dinner tables, both crowded with people and crowded with voices. These voices often turned out indulgent stories, long-winded debates, and pithy turns of... \\[EXPAND\\] intervening experience We oscillate between passive delight in what we can only imagine and the desire to communicate that reality with precision. We oscillate alone... \\[EXPAND\\] aggregated material I have a tendency to aggregate readable material from others — not just words, but all manners of form. I am inclined toward Thomas Hirschhorn’s use of the word ramifications... \\[EXPAND\\] formal resistance In Caroline Levine’s book-length analysis of networks, she nods to Deleuze and Guattari at length, suggesting how a view of... \\[EXPAND\\] collective knowledge Typically used to refer to the general body of mankind, or of a nation, state, or community, the word public ends to encapsulate the people,... \\[EXPAND\\] networked knowledge It is Deleuze and Guatarri’s theoretical framework that animates my first steps toward a networked catalog of “knowledge,” which I eventually house online under the title, Spore Site. I had discovered in library... \\[EXPAND\\] reliable relations Everything is reliant on context — time and space. surface tension I follow up with Henri Cole immediately after his reply to my first set of questions. I begin —“Henri, before I clicked “reply” to this email,... \\[EXPAND\\] an email exchange with henri cole | surface tension “When I worked with Kiki Smith, I was responding to beautiful\u002Fsad color prints she'd made of the dying flower bouquets collected at her mother's... \\[EXPAND\\] an email exchange with henri cole | surface tension “With Jenny Holzer’s light projections of text at night, it is perhaps more a matter of black than white framing the words that are scrolling against a surface in the night.” surface production In 2008, the Dutch design studio Metahaven published a manifesto analyzing the presence of “surface” in our designed environments, and its propensity for replication.... \\[EXPAND\\] beauty’s legacy A quiet embrace of our prescribed bodily habits allows some of us to sustain momentum. To satisfy others is perhaps a means through which to satisfy ourselves.As my mother’s mother used to say, “A little makeup... \\[EXPAND\\] temptuous truths At times, I am loath to admit my temptation toward beauty, too easily convinced of its potential to work in service of truth. Of course, pursuing this endlessly bears some degree... \\[EXPAND\\] buoyant forces I remind myself of my grandmother. I play her voice in my ear. I play my mother’s voice as she sings her praises. “She taught us about light,”... \\[EXPAND\\] recurring dreams I have one dream which reanimates my imagination every couple of months. The arc of its narrative varies but its composition is always the same. It resides in a world I left behind a number of years ago, but which... \\[EXPAND\\] persistent pursuits Late one night, I ask my friend and former teammate Georgia Clopefil, a young writer with a forthcoming nonfiction debut, what... \\[EXPAND\\] a conversation exchange with georgia cloepfil | persistent pursuits “I do feel like I am chasing a voice, a sentence, a sound, an image from my brain. In that sense, the words are never going to be perfect and you... \\[EXPAND\\] image rhetoric I often feel that I am chasing similar things — a voice, a sentence, a sound, an image, an anecdote. It frustrates me, however, when the words aren’t the same shape as the moment lodged... \\[EXPAND\\] unconsummated desire In a short fragment of one of her essays, the photographer and w …",true,1,"1",{"id":416,"height":13,"width":12,"blurhash":417},"27ea8635-6897-4860-90ab-b2888b1b6189","radial-gradient(at 0 0,#fbfcff,#00000000 50%),radial-gradient(at 33% 0,#fbfafa,#00000000 50%),radial-gradient(at 67% 0,#fffcfb,#00000000 50%),radial-gradient(at 100% 0,#fffcfa,#00000000 50%),radial-gradient(at 0 50%,#f0f2f3,#00000000 50%),radial-gradient(at 33% 50%,#f1efec,#00000000 50%),radial-gradient(at 67% 50%,#f4f0e9,#00000000 50%),radial-gradient(at 100% 50%,#f5f1e9,#00000000 50%),radial-gradient(at 0 100%,#f1f5f6,#00000000 50%),radial-gradient(at 33% 100%,#f2f1ed,#00000000 50%),radial-gradient(at 67% 100%,#f7f3ed,#00000000 50%),radial-gradient(at 100% 100%,#f6f3ec,#00000000 50%)",{"id":419,"height":15,"width":14,"blurhash":95},"687bae8c-3e18-4123-bf4a-157eef847ceb",[421],{"directus_files_id":422},{"id":423},"4ab712fd-766f-4c4d-98ab-80da3ced0c07",[425],{"languages_code":426,"description":427},"en","Notations is a sophisticated digital translation of a printed catalog, functioning as an experimental, non-linear archive of poetic and visual fragments. The website serves as a spatial reading experience, eschewing traditional narrative structures in favor of a fragmented, curated syntax that allows the designer to shift frames and explore stories through a multi-dimensional lens.\n\nThe visual identity is deeply intellectual and avant-garde, characterized by a complex, layered typographic layout that mimics the tactile density of a physical publication. Utilizing a muted, parchment-like color palette and a sophisticated interplay of serif typography and spatial arrangement, the design targets an audience of academics, artists, and design theorists who appreciate high-concept, experimental digital architecture.","Art & Culture",[430,431,30],"Clean \u002F Minimalist","Monochrome \u002F Grayscale",[433,434],"Lydia Chodosh","Donald Zhu",[343,436,437,436,438,438],"Aperçu","Aperçu Mono","Bradford",[],[441,442,443,445],{"score":272,"category":149},{"score":270,"category":152},{"score":444,"category":155},100,{"score":256,"category":158},[447,448,449,450],{"score":237,"category":149},{"score":407,"category":152},{"score":444,"category":155},{"score":159,"category":158},[169,452,173],"brown","Website: Notations. Page: Homepage. Page type: Home \u002F Landing Page. Page title: On the Impulse to Notate. Page description: On the Impulse to Notate is a digital translation of the printed catalog of the same name. Composed in fragments — written and collected, designed and curated — this catalog resists linear narrative formulas to favor an open poetic syntax. Here, the designer reads and translates stories spatially, frequently shifting their frames.. Page content: On the Impulse to Notate TextImageText+Image Order \\[+\\] notational compositions The notation is defined as the practice of recording anything by marks, figures, or characters. It sometimes implies “literal or etymological significations.” As Roland Barthes writes, this... \\[EXPAND\\] projective verse In Charles Olson’s late 1950s manifesto the self-described “archaeologist of morning” makes the case for poems composed “by field.” A poem of this nature is shaped by sound rather than sense, he writes. The nuances... \\[EXPAND\\] white spaces Early into February, I asked the poet Henri Cole if he relates to poetic theories like Charles’s Olson’s. Henri is the author of numerous collections of poetry, including among many others Gravity and Center, Blizzard,... \\[EXPAND\\] an email exchange with henri cole | white spaces “Recently, when I visited the marvelous Rothko exhibit in Paris, it seemed to me that many of his paintings were like sonnets, with octaves and sextets of color — or with three... \\[EXPAND\\] an email exchange with henri cole | white spaces “And this same slightly rectangular shape is present in Agnes Martin’s grid paintings, whose work I adore. Even as I type this now, Lydia, I am... \\[EXPAND\\] historical consciousness The beauty of composing in an open visual field is its potential to contain not just one gesture, but many. It exists as a zone of contact, an animate circuit through which we can trace... \\[EXPAND\\] malleable substance This document catalogs a series of returns. It attends to various preoccupations with language. Embodied in letterforms, transformed through oral and written redefinitions, and expanded into symbols, ... \\[EXPAND\\] material language While quite like the writer or translator in her ability to narrate, the designer differs from these practitioners in her material performance of language. She attends to the visual form of words — their geometric edges, their ... \\[EXPAND\\] layered simultaneity My body of work often resides inside transparencies, between multiple layers existing in simultaneity. It is characterized by an active... \\[EXPAND\\] restless words In a 1937 radio broadcast, Virginia Woolf suggests that words survive as a consequence of their multiplicities — ­­“the truth they try to catch... \\[EXPAND\\] habit formations For me, design is about understanding the manner in which we have been trained and habituated to gather information from our... \\[EXPAND\\] comparative contexts The definitions we learn early on — round and square, red and blue — we understand because they are taught to us in this very manner. They are made partners and opponents of... \\[EXPAND\\] parallel significations While we continue to define words for ourselves, it is often the order in which they are placed that generates meaning. It is the position of words... \\[EXPAND\\] compelled progress We live in a time of precarity, which frequently overwhelms our ability to perceive things beneath the surface. It is easier everyday to neglect the... \\[EXPAND\\] a conversational exchange with isabel seiffert | compelled progress “You can really feel the difference when that responsibility is taken. There is a different level of appreciation on both sides, on the maker side and the receiver side. It’s almost more on the maker’s side in a way, because you have... \\[EXPAND\\] exhausted exuberance In her piece “Exhaustion and Exuberance,” Jan Verwoert describes the societal pressure to perform and the progressively debilitating nature of saying “I Care.” We share exhaustion, she says, and suggests we have the... \\[EXPAND\\] constrained time The behaviors we perform at work as well as those we perform at home are constrained by the clock — 24 hours a day, 7 days a week. The clock... \\[EXPAND\\] transformative encounter Design has the potential to redirect our attention, to extend beyond commerce if we let it. It has the power to move toward forms of certitude. That is, if we understand this pursuit as universal and daily. That is, if we stitch... \\[EXPAND\\] habitual sightlines As when taking a small sip of water, we move through life by force of habit, hardly ever recognizing how we’ve come to read the world. It takes practice to notice the vessel holding that... \\[EXPAND\\] durational configurations In his essay, “Intuition as Method,” French philosopher Gilles Deleuze examines a lump of sugar. He suggests that beyond its spatial configuration, the lump of sugar also contains... \\[EXPAND\\] philosophical angles On the evening of my father’s seventieth birthday party, my uncle steps up to read with great animation a series of haiku he’s written about one of his... \\[EXPAND\\] a conversation exchange with joshua chodosh | philosophical angles “My parents did a lot of renovation on our house, so I was often surrounded by construction and by the people who did it. I think it was as much about the people as about anything else. I don’t know that they were better... \\[EXPAND\\] credible visibility John Berger begins Ways of Seeing by describing our visible environment’s impact on our individual sense of self. The former is the first thing... \\[EXPAND\\] blue starts In an interview with The Paris Review, William Gass describes “the way in which meanings are historically attached to words” as accidental, remote, and twisted. “A word is like a schoolgirl’s room — a complete mess,” he... \\[EXPAND\\] blue coalescing Part of the bank of research I begin to aggregate on the color blue, I reformulate into my own words and read over cuts of 35mm footage pulled from my family’s archive. This is... \\[EXPAND\\] ordinary affects I understand what is ubiquitous to coincide with the ordinary and mundane, the habitual moments of the lives we lead daily, the objects that permit our performance of... \\[EXPAND\\] observational potential In her essay on the art of dialogue, Patricia Romney describes how quantum physics might inform our relational encounters. Such theoretical frameworks suggest that a singular, unobserved entity behaves like a particle... \\[EXPAND\\] visible truths “We can never see the truth straight on,” Anne West notes in the margins of a piece of writing I share with her one January, “but through... \\[EXPAND\\] profit structures The field of design is defined by profit, by linear forms of power and the ongoing institutional arbitration of ideas. As Audre Lorde asserts, feelings were never meant to survive under such conditions. “Kept around as... \\[EXPAND\\] a conversational exchange with jonathan mark jackson | image interference “It’s not risky stuff, photographing still lives of objects and whatnot. But as I’ve grown into this medium, I’ve begun to notice a certain quality of... \\[EXPAND\\] structural magic Grammar is both an act of learning and imposing rules; it is simultaneously a project in making meaning, in pursuing magic. We can trace this understanding etymologically. Among the... \\[EXPAND\\] measurable stories I understand that we live by stories, and most imperatively, by the structures we impose on such stories; that we have been trained to expect... \\[EXPAND\\] paradoxical trends Quite like the color blue and the word grammar, my practice is not easily classifiable. It is always steeped in paradox. Nevertheless, at various junctures in time, I have... \\[EXPAND\\] paratactic style What I like about lists is well described by Brian Dillon in his essay on parataxis, a narrative structure defined by the placement of clauses or phrases, one after another, resisting the need to abide by notions of power and... \\[EXPAND\\] a conversational exchange with jonathan mark jackson | paratactic style “Sometimes, there are descriptions from novels or poems or visual metaphors that end up feeling like direct ideas for constructing pictures. I write... \\[EXPAND\\] dialogic presence Our vocabulary for experience takes root not only in formal definitions, but also as a result of verbal intonations. When written, the verbal is implied by punctuation — by question... \\[EXPAND\\] participatory expression I grew up at high-volume dinner tables, both crowded with people and crowded with voices. These voices often turned out indulgent stories, long-winded debates, and pithy turns of... \\[EXPAND\\] intervening experience We oscillate between passive delight in what we can only imagine and the desire to communicate that reality with precision. We oscillate alone... \\[EXPAND\\] aggregated material I have a tendency to aggregate readable material from others — not just words, but all manners of form. I am inclined toward Thomas Hirschhorn’s use of the word ramifications... \\[EXPAND\\] formal resistance In Caroline Levine’s book-length analysis of networks, she nods to Deleuze and Guattari at length, suggesting how a view of... \\[EXPAND\\] collective knowledge Typically used to refer to the general body of mankind, or of a nation, state, or community, the word public ends to encapsulate the people,... \\[EXPAND\\] networked knowledge It is Deleuze and Guatarri’s theoretical framework that animates my first steps toward a networked catalog of “knowledge,” which I eventually house online under the title, Spore Site. I had discovered in library... \\[EXPAND\\] reliable relations Everything is reliant on context — time and space. surface tension I follow up with Henri Cole immediately after his reply to my first set of questions. I begin —“Henri, before I clicked “reply” to this email,... \\[EXPAND\\] an email exchange with henri cole | surface tension “When I worked with Kiki Smith, I was responding to beautiful\u002Fsad color prints she'd made of the dying flower bouquets collected at her mother's... \\[EXPAND\\] an email exchange with henri cole | surface tension “With Jenny Holzer’s light projections of text at night, it is perhaps more a matter of black than white framing the words that are scrolling against a surface in the night.” surface production In 2008, the Dutch design studio Metahaven published a manifesto analyzing the presence of “surface” in our designed environments, and its propensity for replication.... \\[EXPAND\\] beauty’s legacy A quiet embrace of our prescribed bodily habits allows some of us to sustain momentum. To satisfy others is perhaps a means through which to satisfy ourselves.As my mother’s mother used to say, “A little makeup... \\[EXPAND\\] temptuous truths At times, I am loath to admit my temptation toward beauty, too easily convinced of its potential to work in service of truth. Of course, pursuing this endlessly bears some degree... \\[EXPAND\\] buoyant forces I remind myself of my grandmother. I play her voice in my ear. I play my mother’s voice as she sings her praises. “She taught us about light,”... \\[EXPAND\\] recurring dreams I have one dream which reanimates my imagination every couple of months. The arc of its narrative varies but its composition is always the same. It resides in a world I left behind a number of years ago, but which... \\[EXPAND\\] persistent pursuits Late one night, I ask my friend and former teammate Georgia Clopefil, a young writer with a forthcoming nonfiction debut, what... \\[EXPAND\\] a conversation exchange with georgia cloepfil | persistent pursuits “I do feel like I am chasing a voice, a sentence, a sound, an image from my brain. In that sense, the words are never going to be perfect and you... \\[EXPAND\\] image rhetoric I often feel that I am chasing similar things — a voice, a sentence, a sound, an image, an anecdote. It frustrates me, however, when the words aren’t the same shape as the moment lodged... \\[EXPAND\\] unconsummated desire In a short fragment of one of her essays, the photographer and w …. A Clean \u002F Minimalist, Monochrome \u002F Grayscale, Typographic \u002F Big Type website in the Art & Culture industry. Designed by Lydia Chodosh, developed by Donald Zhu. The overall color palette features White, Brown, Gray. The typography features Times New Roman (Serif), Aperçu (Sans Serif, Colophon), Aperçu Mono (Sans Serif, Colophon), Aperçu (Sans Serif, Colophon), Bradford (Serif, Lineto), Bradford (Serif, Lineto). AI description: Notations is a sophisticated digital translation of a printed catalog, functioning as an experimental, non-linear archive of poetic and visual fragments. The website serves as a spatial reading experience, eschewing traditional narrative structures in favor of a fragmented, curated syntax that allows the designer to shift frames and explore stories through a multi-dimensional lens. The visual identity is deeply intellectual and avant-garde, characterized by a complex, layered typographic layout that mimics the tactile density of a physical publication. Utilizing a muted, parchment-like color palette and a sophisticated interplay of serif typography and spatial arrangement, the design targets an audience of academics, artists, and design theorists who appreciate high-concept, experimental digital architecture.",{"id":455,"website_id":456,"page_id":455,"name":457,"slug":458,"url":459,"website_name":457,"website_slug":458,"website_url":460,"result_url":459,"fetched_at":461,"score":462,"score_boost":406,"ai_score":463,"freshness_score":407,"scored_at":464,"page_name":45,"page_url":459,"page_title":457,"page_description":95,"page_content":465,"page_sort":406,"is_home":412,"is_home_rank":413,"page_type_id":414,"page_type_name":51,"cover":466,"cover_mobile":469,"cover_sequence":471,"translations":481,"industry":428,"styles":484,"credits":485,"font_families":487,"technologies":488,"pagespeed":490,"pagespeed_mobile":496,"buckets":501,"search_payload":503},"cf9f198b-d6ac-4ca6-a7eb-d14d9f6c4fc2","f9fbdbd5-d5d4-450b-8457-f6edaab30558","Face Forward","face-forward","https:\u002F\u002Ffaceforward.typography.ie\u002F","https:\u002F\u002Ffaceforward.typography.ie","2026-05-04T09:21:59.000Z",84,86,"2026-05-23T19:09:49.000Z","_Face Forward_ is an international peer-reviewed conference focused on typography that seeks to examine design and typographic practice, and to make explicit existing connections between craft, research, theory, history, criticism and pedagogy. This conference aims to provoke informed, rigorous and critical debate on aspects of typographic research and practice that relate to current discourse and contexts. It is the inaugural event in what will become an annual international conference. This year’s conference is supported by ID2015 Year of Irish Design and the Dublin Institute of Technology. In the field of visual communication and typographic practice, a great deal of epistemological uncertainty still exists. As a consequence, concrete theoretical or methodological positions around which the discipline could cohere have yet to emerge—a situation this conference seeks to address. The conference will provide a forum for research into typographic production, representation, dissemination and use. It encourages interdisciplinary enquiry; thus we welcome papers dealing with typography in all its forms, material and immaterial. We encourage submissions that consider typography in as broad a sense as possible, that celebrate the vitality and range of typography and which seek to expand definitions of both typographic object and practice. – Registration is now open. In partnership with: Identity by Clare Bell and Brenda Dermody. Site by BONG and Post Friday track a - 9.00 _Registration_ – - 10:00 Tom Spalding _Show me the way to go home! Eighteenth and early-nineteenth century lettering and public signage, Cork City, 1730–1840_ – - 10:30 Elena Veguillas _Architectural lettering and corporate identity, early branding on commercial buildings: the Truman’s case_ – - 11:00 _Discussion_ – - 11:15 _Break_ – - 11:30 Ann Bessemans _Type design features for children with low vision_ – - 12:00 Luciano Perondi, Giulia Bonora and Daniele De Rosa _Pass — augmentative and alternative communication_ – - 12:30 Silvia Barbero and Irene Stracuzzi _Sustainability for typography design processes_ – - 13:00 _Discussion_ – - 13:15 _Lunch Break_ – - 14:15 Hilary Kenna _A practice-led study of design principles for screen typography: with reference to the teachings of Emil Ruder_ – - 14:45 Tom Grace _The alluring trap of vector-based drawing_ – - 15:15 Marcus Leis Allion _Typrograms: The Shaped Typography of Computer Programs_ – - 15:45 _Discussion_ – - 16:00 _Break_ – - 16:15 Amy Papaelias _Future displays: towards a history of type specimens in digital environments_ – - 16:45 Mathieu Lommen _Lettering artists’ model books_ – - 17:15 _Discussion_ – - 17:30 _Close_ – track b - 9.00 _Registration_ – - 10:00 Marcus Swan _Meaning without words: the emoji revolution_ – - 10:30 Johannes Bergerhausen _Digital cuneiform_ – - 11:00 _Discussion_ – - 11:15 _Break_ – - 11:30 Aoife Mooney _Super-charged type: An investigation into the potential for a dynamic typeface family modelled on axes of typographic expression_ – - 12:00 Siobhán Murphy _Print, Pixel and notions of Legacy — recalibrating Harold Innis’ time-binding and space-binding communication technology theories for a post-digital age_ – - 12:30 Cathy Gale _This is your life: the multiplicities of X_ – - 13:00 _Discussion_ – - 13:15 _Lunch Break_ – - 14:15 Sheena Calvert _Punctuating Philosophy_ – - 14:45 Pavel Pisklakov _Typography and Media: History of Evolution and Contemporary Tendencies_ – - 15:15 Kyle Rath _Form vs. Fame: exploring the craft of typographic selection_ – - 15:45 _Discussion_ – - 16:00 _Break_ – - 16:15 Robin Fuller _Linguistics, grammatology, typography_ – - 16.45 – _–_ – - 17:15 _Discussion_ – - 17.30 _Close_ – - 19:00 Tobias Frere-Jones _Keynote_ – track c - 9.00 _Registration_ – - 10:00 – _–_ – - 10:30 – _–_ – - 11:00 _Discussion_ – - 11:15 _Break_ – - 11:30 Diederik Corvers _The architect’s new face_ – - 12:00 María Pérez Mena, Eduardo Herrera Fernández and Leire Fernández Iñurritegui _An artistic approach to typography from Eduardo Chillida’s graphic language_ – - 12:30 Naoise Ó Conchubhair _An Post: typography rooted in the past — ahead of its time_ – - 13:00 _Discussion_ – - 13:15 _Lunch Break_ – - 14:15 – _–_ – - 14:45 Dermot McGuinne _Accident by design_ – - 15:15 Teresa Breathnach _Matthew Walker: nationalist printer 1846–1922_ – - 15:45 _Discussion_ – - 16:00 _Break_ – - 16:15 Richard McElveen and Pauline Clancy _Typographic DNA of place_ – - 16:45 Michael Everson _Authenticity and Ireland’s tradition of Gaelic type_ – - 17:15 _Discussion_ – - 17:30 _Close_ – Saturday track d - 9:00 Aspasia Papadima _Introducing a new set of typographic characters for the representation of Greek-Cypriot dialect’s distinct sounds_ – - 9:30 Robert Lzicar _Swiss Types — the invention of a national typography_ – - 10:00 Radek Sidun _Milestones in Czech type design_ – - 10:30 Keith Tam _Typographic cueing in bilingual documents_ – - 11:00 _Discussion_ – - 11:15 _Break_ – - 11:30 Juan Luis Blanco _The case of the Tifinaghscript: typeface design to the rescue_ – - 12:00 Meta Newhouse and Nathan Davis _Type of place: a systematic preservation of cultural memory_ – - 12:30 Ian Montgomery, Liam McComish and Ruth Brolly _Graphic de:re:generation_ – - 13:00 _Discussion_ – - 13:15 _Lunch break_ – - 14:15 Evripides Zantides _Exploring the mythical qualities of letterforms through semiotics and content analysis_ – - 14:45 Jill Spratt _The word_ – - 15:15 Liam McComish and Ian Montgomery _Spread the word_ – - 15:45 _Discussion_ – - 16:00 _Break_ – - 16.15 Onur Yazıcıgil and Özlem Özka _Ottoman Typography towards Modernisation_ – - 16:45 Dan Reynolds _East German typefaces, twenty-five years on_ – - 17:15 Crystian Cruz _Unveiling censored content through typography_ – - 17:45 _Discussion_ – - 18:00 _Close_ – track e - 9:00 Denise Gonzales Crisp _Educating toward the discipline_ – - 9:30 Gerry Leonidas _A framework for developing discourse in typeface design_ – - 10:00 Silas Munro _Hands on-again, off-again: a paradigm of typographic pedagogy in hybrid learning_ – - 10:30 Brenda Dermody _The role and impact of the professional body in typographic design education and practice in Ireland_ – - 11:00 _Discussion_ – - 11:15 _Break_ – - 11:30 John Paul Dowling _Teach content, not type!_ – - 12:00 Gabriel Solomons _Family monograms: tradition and a connection to the past through typographic form_ – - 12:30 Connell Vaughan and Glenn Loughran _Typography and the Video Essay_ – - 13:00 _Discussion_ – - 13:15 _Lunch Break_ – - 14:15 Jo De Baerdemaeker _Lean back: the evolution of reverse italics_ – - 14:45 Jesus Barrientos Mora _A typology for calligraphic type_ – - 15:15 Frank E. Blokland _Application of archetypal patterns in present-day type design practice and related education_ – - 15:45 _Discussion_ – - 16:00 _Break_ – - 16:15 Timothy Donaldson _Type is clip-art_ – - 16:45 Will Hill _Letter, craft and ornament in post-digital practice_ – - 17:15 Phil Baines _Fonts and restoration_ – - 17:45 _Discussion_ – - 18:00 _Close_ – track f - 9:00 John Mulloy _Body type_ – - 9:30 Jamie Mahoney _Gutenberg remix: a case study_ – - 10:00 Mary Plunkett _Letterpress as commemoration: making books for Yeats2015_ – - 10:30 Jamie Murphy and Thomas Mayo _End grain impressions: letterpress printed display type in the twenty-first century_ – - 11:00 _Discussion_ – - 11:15 _Break_ – - 11:30 Niall McCormack _Soul Type: the Ludlow Typograph and 1960s Chicago soul record label art_ – - 12:00 Annette O’Sullivan _Letter marking with bold upright letters: stencilling histories on New Zealand sheep stations_ – - 12:30 Mohammad Shahid and Dharmalingam Udaya Kumar _Evolution of title design in Bollywood film posters_ – - 13:00 _Discussion_ – - 13:15 _Lunch Break_ – - 14:15 Lozana Rossenova and Maria Inês Cruz _The form of the book in alternative publishing practices_ – - 14:45 Trond Klevgaard _From functionalist to functional typography in Scandinavian book design_ – - 15:15 Niall McCormack in conversation with Peter Maybury _–_ – - 15:45 _Discussion_ – - 16:00 _Break_ – - 16:15 Brian Dixon _Experiencing the Structure: considering the possibility of studying how typographic forms are encountered through the application of information design theory_ – - 16:45 Barrie Tullett _Of progress and loss_ – - 17:15 _Discussion_ – - 17:45 – _–_ – - 18:00 _Close_ – …",{"id":467,"height":13,"width":12,"blurhash":468},"ee6ba0b9-978f-4682-94f5-f10503f98584","radial-gradient(at 0 0,#babaff,#00000000 50%),radial-gradient(at 33% 0,#7878ff,#00000000 50%),radial-gradient(at 67% 0,#b2b2ff,#00000000 50%),radial-gradient(at 100% 0,#dfdfff,#00000000 50%),radial-gradient(at 0 50%,#bfbfe8,#00000000 50%),radial-gradient(at 33% 50%,#a2a2e1,#00000000 50%),radial-gradient(at 67% 50%,#c6c6ed,#00000000 50%),radial-gradient(at 100% 50%,#dedef7,#00000000 50%),radial-gradient(at 0 100%,#b4b4e6,#00000000 50%),radial-gradient(at 33% 100%,#9c9cf7,#00000000 50%),radial-gradient(at 67% 100%,#b3b3f5,#00000000 50%),radial-gradient(at 100% 100%,#cbcbed,#00000000 50%)",{"id":470,"height":15,"width":14,"blurhash":95},"d4e07c88-6674-4460-9621-b66d952ea4f3",[472,475,478],{"directus_files_id":473},{"id":474},"b5f1f613-ecd9-4c14-8e2d-8bfcb012ccc8",{"directus_files_id":476},{"id":477},"2a247199-2226-423a-9962-6fd931df0026",{"directus_files_id":479},{"id":480},"09fdf48e-0b65-4ae6-bda7-9f4e6eb98664",[482],{"languages_code":426,"description":483},"Face Forward is a sophisticated digital platform dedicated to an international peer-reviewed conference centered on the evolution of typography. The website serves as a scholarly hub, facilitating critical discourse between craft, research, theory, and pedagogy. It is designed to attract academics, designers, and typographic practitioners seeking to explore the intersection of visual communication and epistemological inquiry.\n\nThe visual identity is a masterclass in typographic expression, utilizing a bold, high-contrast aesthetic that mirrors the site's subject matter. Through a striking combination of electric blue and stark monochrome, the design employs massive, experimental letterforms and a rigorous grid system. The layout is unapologetically structural, using scale and negative space to create a sense of intellectual authority and avant-garde elegance.",[430,431,30],[486],"Bong",[343],[316,317,489],"Three.js",[491,493,494,495],{"score":492,"category":149},99,{"score":214,"category":152},{"score":156,"category":155},{"score":269,"category":158},[497,498,499,500],{"score":255,"category":149},{"score":236,"category":152},{"score":156,"category":155},{"score":269,"category":158},[169,502,177,173],"blue","Website: Face Forward. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Face Forward. Page content: _Face Forward_ is an international peer-reviewed conference focused on typography that seeks to examine design and typographic practice, and to make explicit existing connections between craft, research, theory, history, criticism and pedagogy. This conference aims to provoke informed, rigorous and critical debate on aspects of typographic research and practice that relate to current discourse and contexts. It is the inaugural event in what will become an annual international conference. This year’s conference is supported by ID2015 Year of Irish Design and the Dublin Institute of Technology. In the field of visual communication and typographic practice, a great deal of epistemological uncertainty still exists. As a consequence, concrete theoretical or methodological positions around which the discipline could cohere have yet to emerge—a situation this conference seeks to address. The conference will provide a forum for research into typographic production, representation, dissemination and use. It encourages interdisciplinary enquiry; thus we welcome papers dealing with typography in all its forms, material and immaterial. We encourage submissions that consider typography in as broad a sense as possible, that celebrate the vitality and range of typography and which seek to expand definitions of both typographic object and practice. – Registration is now open. In partnership with: Identity by Clare Bell and Brenda Dermody. Site by BONG and Post Friday track a - 9.00 _Registration_ – - 10:00 Tom Spalding _Show me the way to go home! Eighteenth and early-nineteenth century lettering and public signage, Cork City, 1730–1840_ – - 10:30 Elena Veguillas _Architectural lettering and corporate identity, early branding on commercial buildings: the Truman’s case_ – - 11:00 _Discussion_ – - 11:15 _Break_ – - 11:30 Ann Bessemans _Type design features for children with low vision_ – - 12:00 Luciano Perondi, Giulia Bonora and Daniele De Rosa _Pass — augmentative and alternative communication_ – - 12:30 Silvia Barbero and Irene Stracuzzi _Sustainability for typography design processes_ – - 13:00 _Discussion_ – - 13:15 _Lunch Break_ – - 14:15 Hilary Kenna _A practice-led study of design principles for screen typography: with reference to the teachings of Emil Ruder_ – - 14:45 Tom Grace _The alluring trap of vector-based drawing_ – - 15:15 Marcus Leis Allion _Typrograms: The Shaped Typography of Computer Programs_ – - 15:45 _Discussion_ – - 16:00 _Break_ – - 16:15 Amy Papaelias _Future displays: towards a history of type specimens in digital environments_ – - 16:45 Mathieu Lommen _Lettering artists’ model books_ – - 17:15 _Discussion_ – - 17:30 _Close_ – track b - 9.00 _Registration_ – - 10:00 Marcus Swan _Meaning without words: the emoji revolution_ – - 10:30 Johannes Bergerhausen _Digital cuneiform_ – - 11:00 _Discussion_ – - 11:15 _Break_ – - 11:30 Aoife Mooney _Super-charged type: An investigation into the potential for a dynamic typeface family modelled on axes of typographic expression_ – - 12:00 Siobhán Murphy _Print, Pixel and notions of Legacy — recalibrating Harold Innis’ time-binding and space-binding communication technology theories for a post-digital age_ – - 12:30 Cathy Gale _This is your life: the multiplicities of X_ – - 13:00 _Discussion_ – - 13:15 _Lunch Break_ – - 14:15 Sheena Calvert _Punctuating Philosophy_ – - 14:45 Pavel Pisklakov _Typography and Media: History of Evolution and Contemporary Tendencies_ – - 15:15 Kyle Rath _Form vs. Fame: exploring the craft of typographic selection_ – - 15:45 _Discussion_ – - 16:00 _Break_ – - 16:15 Robin Fuller _Linguistics, grammatology, typography_ – - 16.45 – _–_ – - 17:15 _Discussion_ – - 17.30 _Close_ – - 19:00 Tobias Frere-Jones _Keynote_ – track c - 9.00 _Registration_ – - 10:00 – _–_ – - 10:30 – _–_ – - 11:00 _Discussion_ – - 11:15 _Break_ – - 11:30 Diederik Corvers _The architect’s new face_ – - 12:00 María Pérez Mena, Eduardo Herrera Fernández and Leire Fernández Iñurritegui _An artistic approach to typography from Eduardo Chillida’s graphic language_ – - 12:30 Naoise Ó Conchubhair _An Post: typography rooted in the past — ahead of its time_ – - 13:00 _Discussion_ – - 13:15 _Lunch Break_ – - 14:15 – _–_ – - 14:45 Dermot McGuinne _Accident by design_ – - 15:15 Teresa Breathnach _Matthew Walker: nationalist printer 1846–1922_ – - 15:45 _Discussion_ – - 16:00 _Break_ – - 16:15 Richard McElveen and Pauline Clancy _Typographic DNA of place_ – - 16:45 Michael Everson _Authenticity and Ireland’s tradition of Gaelic type_ – - 17:15 _Discussion_ – - 17:30 _Close_ – Saturday track d - 9:00 Aspasia Papadima _Introducing a new set of typographic characters for the representation of Greek-Cypriot dialect’s distinct sounds_ – - 9:30 Robert Lzicar _Swiss Types — the invention of a national typography_ – - 10:00 Radek Sidun _Milestones in Czech type design_ – - 10:30 Keith Tam _Typographic cueing in bilingual documents_ – - 11:00 _Discussion_ – - 11:15 _Break_ – - 11:30 Juan Luis Blanco _The case of the Tifinaghscript: typeface design to the rescue_ – - 12:00 Meta Newhouse and Nathan Davis _Type of place: a systematic preservation of cultural memory_ – - 12:30 Ian Montgomery, Liam McComish and Ruth Brolly _Graphic de:re:generation_ – - 13:00 _Discussion_ – - 13:15 _Lunch break_ – - 14:15 Evripides Zantides _Exploring the mythical qualities of letterforms through semiotics and content analysis_ – - 14:45 Jill Spratt _The word_ – - 15:15 Liam McComish and Ian Montgomery _Spread the word_ – - 15:45 _Discussion_ – - 16:00 _Break_ – - 16.15 Onur Yazıcıgil and Özlem Özka _Ottoman Typography towards Modernisation_ – - 16:45 Dan Reynolds _East German typefaces, twenty-five years on_ – - 17:15 Crystian Cruz _Unveiling censored content through typography_ – - 17:45 _Discussion_ – - 18:00 _Close_ – track e - 9:00 Denise Gonzales Crisp _Educating toward the discipline_ – - 9:30 Gerry Leonidas _A framework for developing discourse in typeface design_ – - 10:00 Silas Munro _Hands on-again, off-again: a paradigm of typographic pedagogy in hybrid learning_ – - 10:30 Brenda Dermody _The role and impact of the professional body in typographic design education and practice in Ireland_ – - 11:00 _Discussion_ – - 11:15 _Break_ – - 11:30 John Paul Dowling _Teach content, not type!_ – - 12:00 Gabriel Solomons _Family monograms: tradition and a connection to the past through typographic form_ – - 12:30 Connell Vaughan and Glenn Loughran _Typography and the Video Essay_ – - 13:00 _Discussion_ – - 13:15 _Lunch Break_ – - 14:15 Jo De Baerdemaeker _Lean back: the evolution of reverse italics_ – - 14:45 Jesus Barrientos Mora _A typology for calligraphic type_ – - 15:15 Frank E. Blokland _Application of archetypal patterns in present-day type design practice and related education_ – - 15:45 _Discussion_ – - 16:00 _Break_ – - 16:15 Timothy Donaldson _Type is clip-art_ – - 16:45 Will Hill _Letter, craft and ornament in post-digital practice_ – - 17:15 Phil Baines _Fonts and restoration_ – - 17:45 _Discussion_ – - 18:00 _Close_ – track f - 9:00 John Mulloy _Body type_ – - 9:30 Jamie Mahoney _Gutenberg remix: a case study_ – - 10:00 Mary Plunkett _Letterpress as commemoration: making books for Yeats2015_ – - 10:30 Jamie Murphy and Thomas Mayo _End grain impressions: letterpress printed display type in the twenty-first century_ – - 11:00 _Discussion_ – - 11:15 _Break_ – - 11:30 Niall McCormack _Soul Type: the Ludlow Typograph and 1960s Chicago soul record label art_ – - 12:00 Annette O’Sullivan _Letter marking with bold upright letters: stencilling histories on New Zealand sheep stations_ – - 12:30 Mohammad Shahid and Dharmalingam Udaya Kumar _Evolution of title design in Bollywood film posters_ – - 13:00 _Discussion_ – - 13:15 _Lunch Break_ – - 14:15 Lozana Rossenova and Maria Inês Cruz _The form of the book in alternative publishing practices_ – - 14:45 Trond Klevgaard _From functionalist to functional typography in Scandinavian book design_ – - 15:15 Niall McCormack in conversation with Peter Maybury _–_ – - 15:45 _Discussion_ – - 16:00 _Break_ – - 16:15 Brian Dixon _Experiencing the Structure: considering the possibility of studying how typographic forms are encountered through the application of information design theory_ – - 16:45 Barrie Tullett _Of progress and loss_ – - 17:15 _Discussion_ – - 17:45 – _–_ – - 18:00 _Close_ – …. A Clean \u002F Minimalist, Monochrome \u002F Grayscale, Typographic \u002F Big Type website in the Art & Culture industry. The overall color palette features White, Blue, Black, Gray. The typography features Times New Roman (Serif). Built using jQuery, PHP, Three.js. AI description: Face Forward is a sophisticated digital platform dedicated to an international peer-reviewed conference centered on the evolution of typography. The website serves as a scholarly hub, facilitating critical discourse between craft, research, theory, and pedagogy. It is designed to attract academics, designers, and typographic practitioners seeking to explore the intersection of visual communication and epistemological inquiry. The visual identity is a masterclass in typographic expression, utilizing a bold, high-contrast aesthetic that mirrors the site's subject matter. Through a striking combination of electric blue and stark monochrome, the design employs massive, experimental letterforms and a rigorous grid system. The layout is unapologetically structural, using scale and negative space to create a sense of intellectual authority and avant-garde elegance.",{"id":505,"website_id":506,"page_id":505,"name":507,"slug":508,"url":509,"website_name":507,"website_slug":508,"website_url":510,"result_url":509,"fetched_at":511,"score":462,"score_boost":406,"ai_score":463,"freshness_score":407,"scored_at":512,"page_name":45,"page_url":509,"page_title":513,"page_description":514,"page_content":515,"page_sort":406,"is_home":412,"is_home_rank":413,"page_type_id":414,"page_type_name":51,"cover":516,"cover_mobile":519,"cover_sequence":521,"translations":612,"industry":615,"styles":616,"credits":619,"font_families":620,"technologies":625,"pagespeed":626,"pagespeed_mobile":633,"buckets":639,"search_payload":640},"12e0cee8-6fa3-4440-9fb2-42278e31409c","fc1cc798-56d6-4d3d-8ee0-44c32568d6dd","Lele Zhang","lele-zhang","https:\u002F\u002Flelezhang.design\u002F","https:\u002F\u002Flelezhang.design","2026-05-03T20:27:44.000Z","2026-05-23T19:21:33.000Z","lele's website","product designer","contactworking & playing san francisco, ca click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. hello there! I'm lele. I'm a designer in pursuit of aesthetics and function. I hope to create a world of seeing, learning, thinking, building, and loving. what i • make software made with care software made with care designing for someone you love designing for someone you love puns made visual puns made visual cyanotypes cyanotypes the journal that reflects with you the journal that reflects with you charcuterie for my friends charcuterie for my friends my family :) my family :) my mother's hometown my mother's hometown my friends my friends TALK 2 ME Profile hi! what's up? Chat with me! lele will see ur messages! my work•product•frontend•brand•visuals [ Journaling with pearl ✦ case study ](\u002Fpearl) Creating a gentle, AI-assisted journal & scaled to 2K users with Emily \\[1\\]. This was when I really understood that great products happen when what you make and how it feels are inseparable. [ Journaling with pearl ✦ case study - Main ](\u002Fpearl) [ Journaling with pearl ✦ case study - Stats ](\u002Fpearl)[ Journaling with pearl ✦ case study - Reflection ](\u002Fpearl) [ Draw with claude ✦ prototype walkthrough ](\u002Fdraw) A collaborative drawing experiment where you take turns drawing with Claude, honing in on the joy of co-creating with an intelligent, artful being. [ Sketches of chat as an interface for thinking ✦ blog post ](\u002Fchat-explorations) Exploring how chat interfaces can better support the way we think. I prototyped navigation patterns for going deeper, exploring curiosities, and navigating dense conversations. [ ](\u002Fchat-explorations) Fragile • hardware subscriptions, series b Refining our customer experience to increase conversions and decrease early cancellations. I also developed our brand and created assets for partnerships and recruitment. [ Fragile • hardware subscriptions, series b - Checkout ](https:\u002F\u002Fflex.terrakaffe.com\u002Fterra-kaffe\u002Fcheckout?products=tk-02\\(color%3Dwhite\\)&_gl=1f6ybc6_gcl_awR0NMLjE3NTIwMjIwMjkuQ2p3S0NBandnN1BEQmhCeEVpd0FmMUNWdXo1RDlaOXRNTVhlM1ZVaDRtZ0dyS2N0VzZIcUxXSWxDMklDc25wTkxCUkFyMG0xSExxYVNCb0NydFFRQXZEX0J3RQ.._gcl_au*MTc0NjYxMjk3My4xNzUwODc2NTEy) Fragile • hardware subscriptions, series b - Presentation Fragile • hardware subscriptions, series b - Branding [ TK Flex • coffee rentals ](https:\u002F\u002Fwww.terrakaffe.com\u002Fproducts\u002Ftk-02?rent=1) I had the privilege to work with the Terra Kaffe team in bringing their rental program to life, designing surfacing across their website, and creating marketing collaterol. [ TK Flex • coffee rentals - Product ](https:\u002F\u002Fwww.terrakaffe.com\u002Fproducts\u002Ftk-02?rent=1) [ TK Flex • coffee rentals - Marketing ](https:\u002F\u002Fwww.terrakaffe.com\u002Fproducts\u002Ftk-02?rent=1)[ TK Flex • coffee rentals - Coffee ](https:\u002F\u002Fwww.terrakaffe.com\u002Fproducts\u002Ftk-02?rent=1) [ Auracam & Mosaic ](https:\u002F\u002Fauracam.onrender.com\u002F) Outside of work, I explored HCI research and implementing little toys. I designed & did the front-end for a generative learning tool that used word and image association, and fully implemented Auracam. Take a picture of yourself \\[2\\] and get a visualization of your aura via Hume's sentiment analysis API! [ Auracam & Mosaic - Auracam ](https:\u002F\u002Fauracam.onrender.com\u002F) Auracam & Mosaic - Mosaic [ Latch • bioinformatics, series a ](https:\u002F\u002Flatch.bio\u002F) This is the internship that brought me to SF and introduced me to startups! I'm grateful to Nathan \\[3\\] for teaching me terminal commands and how to make my first PR (even though I keep forgetting git syntax). [ Latch • bioinformatics, series a - Data Sync ](https:\u002F\u002Flatch.bio\u002F)[ Latch • bioinformatics, series a - Case Study ](https:\u002F\u002Flatch.bio\u002F) TWITTER \\[4\\] EMAIL \\[5\\] LINKEDIN \\[6\\] Lele Zhang THANKS FOR VISITING! 18196TH VISITOR :) CODED BY ME & CLAUDE",{"id":517,"height":13,"width":12,"blurhash":518},"1cad9aca-8784-4872-a8c6-5057cc67f984","radial-gradient(at 0 0,#fbffff,#00000000 50%),radial-gradient(at 33% 0,#feffff,#00000000 50%),radial-gradient(at 67% 0,#fdfeff,#00000000 50%),radial-gradient(at 100% 0,#faf8fa,#00000000 50%),radial-gradient(at 0 50%,#fefffe,#00000000 50%),radial-gradient(at 33% 50%,#f8f7fc,#00000000 50%),radial-gradient(at 67% 50%,#f5f3f6,#00000000 50%),radial-gradient(at 100% 50%,#f8f4f5,#00000000 50%),radial-gradient(at 0 100%,#d8d7d1,#00000000 50%),radial-gradient(at 33% 100%,#d6d8dc,#00000000 50%),radial-gradient(at 67% 100%,#cbc6c2,#00000000 50%),radial-gradient(at 100% 100%,#c1b9ab,#00000000 50%)",{"id":520,"height":15,"width":14,"blurhash":95},"9fe52512-6c97-4aa4-8043-8dce8f89cb5c",[522,525,528,531,534,537,540,543,546,549,552,555,558,561,564,567,570,573,576,579,582,585,588,591,594,597,600,603,606,609],{"directus_files_id":523},{"id":524},"2b8e3f93-05d0-4f7d-9013-d37f82386019",{"directus_files_id":526},{"id":527},"21901556-cf1e-479a-a089-077e098687f9",{"directus_files_id":529},{"id":530},"00f1af3b-0685-4a22-9826-612b351fcc88",{"directus_files_id":532},{"id":533},"4609e6f8-3413-42a8-94da-6bbfc8e14016",{"directus_files_id":535},{"id":536},"c75f5ad9-53a3-4e5c-82d3-fde33ef79fd8",{"directus_files_id":538},{"id":539},"67604c5b-25b6-46d2-8eff-385085664b2e",{"directus_files_id":541},{"id":542},"35a07690-f3fa-40e7-8bdf-8e711450b225",{"directus_files_id":544},{"id":545},"0ae58c99-be8f-4150-a17e-40bd3bb406b4",{"directus_files_id":547},{"id":548},"1db63e9b-6634-4332-aa22-7b5714d614c3",{"directus_files_id":550},{"id":551},"83efe688-fb89-4702-9e4e-0d40a1c097f3",{"directus_files_id":553},{"id":554},"756fb3cf-c109-427f-ab4f-158bbf7188f1",{"directus_files_id":556},{"id":557},"faa9ef3d-c5e5-41ef-b761-fdccd8a33d5f",{"directus_files_id":559},{"id":560},"b97448e6-1e22-4693-a607-3808bf87bdfa",{"directus_files_id":562},{"id":563},"84d4d919-5d70-49b3-9e5e-23bb17bbb998",{"directus_files_id":565},{"id":566},"7076c703-049d-4bc7-a93a-43142ef18394",{"directus_files_id":568},{"id":569},"8e6a069b-8392-4b12-b4a0-39bbd380485e",{"directus_files_id":571},{"id":572},"785e495e-5470-4dfa-a423-54a92c454318",{"directus_files_id":574},{"id":575},"ed8f6eef-a42d-437e-bec8-6a55052933b3",{"directus_files_id":577},{"id":578},"ea997e64-5089-4a95-a57b-93b835d2bf86",{"directus_files_id":580},{"id":581},"7ade5a39-aff6-462e-8e51-83ae6bdb0d0e",{"directus_files_id":583},{"id":584},"1aeea83c-4ad2-4f2b-be01-fa5e47114f9a",{"directus_files_id":586},{"id":587},"bd37e392-2832-49b2-846d-a47ce4aafef6",{"directus_files_id":589},{"id":590},"3c652da7-ae72-4a44-a2eb-16db865b0b0e",{"directus_files_id":592},{"id":593},"a2bdc51f-1cc1-4ef1-be3b-4ed845cf0827",{"directus_files_id":595},{"id":596},"15f76fd3-e63b-4557-95ce-11e2a1b275ac",{"directus_files_id":598},{"id":599},"158fa327-05a1-497f-9406-88316cf6158c",{"directus_files_id":601},{"id":602},"4a5808e2-d5ce-4ce4-bba4-c15abf6ff3cf",{"directus_files_id":604},{"id":605},"6e6eed7b-2767-426b-814a-84070312df5d",{"directus_files_id":607},{"id":608},"4672e837-4dc9-4586-a309-9ffcd48f1c2b",{"directus_files_id":610},{"id":611},"6ad9b25d-d9cd-4c59-8607-1ad2911dafdb",[613],{"languages_code":426,"description":614},"Lele Zhang’s personal portfolio is a soulful, highly tactile digital space that transcends the traditional, sterile product design showcase. It serves as a living journal of a designer in pursuit of both aesthetics and function, blending professional case studies with deeply personal reflections. The site functions as a bridge between technical product design and human-centric storytelling, making it an inviting destination for collaborators who value empathy and intentionality.\n\nThe visual identity is defined by a soft, dreamlike aesthetic that utilizes gentle gradients, organic shapes, and a playful, layered spatial composition. Eschewing the rigid grids of typical tech portfolios, the design employs a collage-like approach with floating cards and soft shadows that evoke a sense of warmth and intimacy. 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Page content: contactworking & playing san francisco, ca click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. click to listen ⸜(｡˃ ᵕ ˂ )⸝\\.ﾟ♫⋆｡♪ ₊˚. hello there! I'm lele. I'm a designer in pursuit of aesthetics and function. I hope to create a world of seeing, learning, thinking, building, and loving. what i • make software made with care software made with care designing for someone you love designing for someone you love puns made visual puns made visual cyanotypes cyanotypes the journal that reflects with you the journal that reflects with you charcuterie for my friends charcuterie for my friends my family :) my family :) my mother's hometown my mother's hometown my friends my friends TALK 2 ME Profile hi! what's up? Chat with me! lele will see ur messages! my work•product•frontend•brand•visuals [ Journaling with pearl ✦ case study ](\u002Fpearl) Creating a gentle, AI-assisted journal & scaled to 2K users with Emily \\[1\\]. This was when I really understood that great products happen when what you make and how it feels are inseparable. [ Journaling with pearl ✦ case study - Main ](\u002Fpearl) [ Journaling with pearl ✦ case study - Stats ](\u002Fpearl)[ Journaling with pearl ✦ case study - Reflection ](\u002Fpearl) [ Draw with claude ✦ prototype walkthrough ](\u002Fdraw) A collaborative drawing experiment where you take turns drawing with Claude, honing in on the joy of co-creating with an intelligent, artful being. [ Sketches of chat as an interface for thinking ✦ blog post ](\u002Fchat-explorations) Exploring how chat interfaces can better support the way we think. I prototyped navigation patterns for going deeper, exploring curiosities, and navigating dense conversations. [ ](\u002Fchat-explorations) Fragile • hardware subscriptions, series b Refining our customer experience to increase conversions and decrease early cancellations. I also developed our brand and created assets for partnerships and recruitment. [ Fragile • hardware subscriptions, series b - Checkout ](https:\u002F\u002Fflex.terrakaffe.com\u002Fterra-kaffe\u002Fcheckout?products=tk-02\\(color%3Dwhite\\)&_gl=1f6ybc6_gcl_awR0NMLjE3NTIwMjIwMjkuQ2p3S0NBandnN1BEQmhCeEVpd0FmMUNWdXo1RDlaOXRNTVhlM1ZVaDRtZ0dyS2N0VzZIcUxXSWxDMklDc25wTkxCUkFyMG0xSExxYVNCb0NydFFRQXZEX0J3RQ.._gcl_au*MTc0NjYxMjk3My4xNzUwODc2NTEy) Fragile • hardware subscriptions, series b - Presentation Fragile • hardware subscriptions, series b - Branding [ TK Flex • coffee rentals ](https:\u002F\u002Fwww.terrakaffe.com\u002Fproducts\u002Ftk-02?rent=1) I had the privilege to work with the Terra Kaffe team in bringing their rental program to life, designing surfacing across their website, and creating marketing collaterol. [ TK Flex • coffee rentals - Product ](https:\u002F\u002Fwww.terrakaffe.com\u002Fproducts\u002Ftk-02?rent=1) [ TK Flex • coffee rentals - Marketing ](https:\u002F\u002Fwww.terrakaffe.com\u002Fproducts\u002Ftk-02?rent=1)[ TK Flex • coffee rentals - Coffee ](https:\u002F\u002Fwww.terrakaffe.com\u002Fproducts\u002Ftk-02?rent=1) [ Auracam & Mosaic ](https:\u002F\u002Fauracam.onrender.com\u002F) Outside of work, I explored HCI research and implementing little toys. I designed & did the front-end for a generative learning tool that used word and image association, and fully implemented Auracam. Take a picture of yourself \\[2\\] and get a visualization of your aura via Hume's sentiment analysis API! [ Auracam & Mosaic - Auracam ](https:\u002F\u002Fauracam.onrender.com\u002F) Auracam & Mosaic - Mosaic [ Latch • bioinformatics, series a ](https:\u002F\u002Flatch.bio\u002F) This is the internship that brought me to SF and introduced me to startups! I'm grateful to Nathan \\[3\\] for teaching me terminal commands and how to make my first PR (even though I keep forgetting git syntax). [ Latch • bioinformatics, series a - Data Sync ](https:\u002F\u002Flatch.bio\u002F)[ Latch • bioinformatics, series a - Case Study ](https:\u002F\u002Flatch.bio\u002F) TWITTER \\[4\\] EMAIL \\[5\\] LINKEDIN \\[6\\] Lele Zhang THANKS FOR VISITING! 18196TH VISITOR :) CODED BY ME & CLAUDE. A 3D \u002F Spatial, Clean \u002F Minimalist, Fun \u002F Playful website in the SaaS & Software industry. The overall color palette features White, Brown, Gray, Black. The typography features Untitled Sans (Sans Serif, Klim Type), Geist (Sans Serif), Geist Mono, Suisse Intl (Swiss Typefaces), Instrument Sans (Sans Serif). Built using Typekit, Vercel. AI description: Lele Zhang’s personal portfolio is a soulful, highly tactile digital space that transcends the traditional, sterile product design showcase. 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You can read more about me over here, or you can explore my collected conference talks, web typography tips, podcasts and articles, and blog posts. A bit about my dogs, cycling, and musings—but mostly the site is about typography. Type is how we ‘hear’ what we read Since the introduction of Variable Fonts in late 2016, I’ve spent a good deal of time researching, writing about, and working with them, and am convinced they are the future of type—and indeed design—on the web. I’ve designed demos for Type Network and Monotype (with a demo page I wrote and designed), spoken about that at Adobe Typekit’s ‘Typekitpalooza’ internal conference, been quoted about them by Microsoft and in Communication Arts, and presented about them at An Event Apart, TYPO Labs Berlin, and many more. Latest typography tips see all tips → Screenshot showing light and dark mode Part 7: The reader’s right—preferences and light modes _7 Jul, 2020_ There are a couple of things I’d like to show you this week. One is a relatively small but important... Chapter 1 in print and on screen Part 6: On the nature of ‘book’-ishness _29 May, 2020_ This week is one I’ve been awaiting for quite some time. Really since before I even started this process. It’s... Closeup of responsive heading sizes on small and large screens Part 5: Dynamic Typography Redux: clamp() on it _18 May, 2020_ This week has a big update to the typographic scaling that features some very new CSS about which I’m pretty... Latest talk see all talks → Thursday, 20 November, 2025 Pixelpalooza _Typgraphic Magic_ Type is the voice of our words—and the majority of what we put on screen (the rest is dog pics... slides, video Latest post see all posts → Close-up photo of Tillie She told us all you wanted was love _29 May, 2022_ We called her on a Sunday morning, thinking we wanted a companion to your cousin Tristan. As crazy seems... Kind words > Every time I hear Jason talk, I learn something new. He makes sure to give me the perfect amount of context for whatever I'm learning, from the history of typography to what the future is bringing. Because of Jason, I am excited to learn about variable fonts and appreciate how much work he puts into the subject matter to make them a standard for all designers and devs to use. > > Jessica Tremblay, Visual Designer and Front-End Developer, IBM",{"id":654,"height":13,"width":12,"blurhash":655},"69e69159-2cbb-425c-8fa3-7731a53a245a","radial-gradient(at 0 0,#f6f4f1,#00000000 50%),radial-gradient(at 33% 0,#f3f2f0,#00000000 50%),radial-gradient(at 67% 0,#f7f7f3,#00000000 50%),radial-gradient(at 100% 0,#fcfcf7,#00000000 50%),radial-gradient(at 0 50%,#edebeb,#00000000 50%),radial-gradient(at 33% 50%,#dddcdc,#00000000 50%),radial-gradient(at 67% 50%,#d8d7db,#00000000 50%),radial-gradient(at 100% 50%,#e9e8eb,#00000000 50%),radial-gradient(at 0 100%,#f2f2ee,#00000000 50%),radial-gradient(at 33% 100%,#e8e7e5,#00000000 50%),radial-gradient(at 67% 100%,#e7e5e1,#00000000 50%),radial-gradient(at 100% 100%,#f0efe9,#00000000 50%)",{"id":657,"height":15,"width":14,"blurhash":95},"b0d17882-28b2-4516-95bf-a2448de1b6e0",[659,662,665,668,671,674,677,680,683,686],{"directus_files_id":660},{"id":661},"339a6bc9-038b-402f-82ff-7f93f8f3b76b",{"directus_files_id":663},{"id":664},"44d1c411-314d-40ee-82e7-890780cbc787",{"directus_files_id":666},{"id":667},"218dc342-d63e-4358-9f74-70b337c0db34",{"directus_files_id":669},{"id":670},"a63304a7-41ca-446f-91de-eabadfe00458",{"directus_files_id":672},{"id":673},"2ffd978d-6dfc-4c7d-836d-58c8d3b07e2c",{"directus_files_id":675},{"id":676},"9a84c47c-452b-4e3a-b61a-313e4e9af988",{"directus_files_id":678},{"id":679},"7c6dfdac-c0e2-4d50-88c5-cc09b67f4481",{"directus_files_id":681},{"id":682},"e9494664-8a6a-46e5-991e-c35cffc67dd0",{"directus_files_id":684},{"id":685},"8b2fbce3-b198-4419-a2dc-c38e0dda5ca9",{"directus_files_id":687},{"id":688},"e557a485-bdc8-4a84-b552-d33113496cb7",[690],{"languages_code":426,"description":691},"Jason Pamental's personal portfolio is a masterclass in typographic expression, serving as a digital archive for his professional insights and creative explorations. 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You can read more about me over here, or you can explore my collected conference talks, web typography tips, podcasts and articles, and blog posts. A bit about my dogs, cycling, and musings—but mostly the site is about typography. Type is how we ‘hear’ what we read Since the introduction of Variable Fonts in late 2016, I’ve spent a good deal of time researching, writing about, and working with them, and am convinced they are the future of type—and indeed design—on the web. I’ve designed demos for Type Network and Monotype (with a demo page I wrote and designed), spoken about that at Adobe Typekit’s ‘Typekitpalooza’ internal conference, been quoted about them by Microsoft and in Communication Arts, and presented about them at An Event Apart, TYPO Labs Berlin, and many more. Latest typography tips see all tips → Screenshot showing light and dark mode Part 7: The reader’s right—preferences and light modes _7 Jul, 2020_ There are a couple of things I’d like to show you this week. One is a relatively small but important... Chapter 1 in print and on screen Part 6: On the nature of ‘book’-ishness _29 May, 2020_ This week is one I’ve been awaiting for quite some time. Really since before I even started this process. It’s... Closeup of responsive heading sizes on small and large screens Part 5: Dynamic Typography Redux: clamp() on it _18 May, 2020_ This week has a big update to the typographic scaling that features some very new CSS about which I’m pretty... Latest talk see all talks → Thursday, 20 November, 2025 Pixelpalooza _Typgraphic Magic_ Type is the voice of our words—and the majority of what we put on screen (the rest is dog pics... slides, video Latest post see all posts → Close-up photo of Tillie She told us all you wanted was love _29 May, 2022_ We called her on a Sunday morning, thinking we wanted a companion to your cousin Tristan. As crazy seems... Kind words > Every time I hear Jason talk, I learn something new. He makes sure to give me the perfect amount of context for whatever I'm learning, from the history of typography to what the future is bringing. Because of Jason, I am excited to learn about variable fonts and appreciate how much work he puts into the subject matter to make them a standard for all designers and devs to use. > > Jessica Tremblay, Visual Designer and Front-End Developer, IBM. A Clean \u002F Minimalist, Monochrome \u002F Grayscale, Typographic \u002F Big Type website in the Entertainment & Media industry. The overall color palette features White, Black, Gray. AI description: Jason Pamental's personal portfolio is a masterclass in typographic expression, serving as a digital archive for his professional insights and creative explorations. The site functions as a centralized hub for his work as a Principal Designer, offering a curated collection of conference talks, web typography tips, podcast appearances, and long-form articles. It is a destination for design professionals seeking deep dives into the mechanics of type and digital interface design. The visual identity is unapologetically typographic, utilizing massive, high-contrast serif headings that command attention and establish an immediate editorial tone. The layout embraces a sophisticated, minimalist aesthetic with generous whitespace and a structured, almost academic grid. By prioritizing text as the primary visual element, the design mirrors the subject matter itself, creating a cohesive and authoritative brand identity that speaks directly to a sophisticated audience of designers and developers."]