[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"website-detail-the-legends-vision-for-badminton":3,"facets-{\"includeAuthors\":\"false\"}":195,"facets-baseline-false":356,"similar-websites-the-legends-vision-for-badminton":384},{"id":4,"name":5,"slug":6,"url":7,"dateUpdated":8,"fetchedAt":9,"coverId":10,"coverMobileId":11,"coverWidth":12,"coverHeight":13,"coverMobileWidth":14,"coverMobileHeight":15,"descriptionEn":16,"seoMeta":17,"industry":20,"styles":24,"credits":36,"pages":37,"typefaces":100,"technologiesByCategory":110,"pagespeedDesktop":140,"pagespeedMobile":153,"performanceDesktop":143,"performanceMobile":155,"colorBuckets":159,"colorPalette":176},"f6a58848-9cd6-49f3-92ed-c1c219c7e22a","The Legends’ Vision for Badminton","the-legends-vision-for-badminton","https:\u002F\u002Flegends.yonex.com","2026-05-23T19:24:13.000Z","2026-05-04T07:40:56.000Z","440cfdcc-ec23-46b5-8feb-2b6f2591d855","11ff1b4a-b5a7-4b0c-9ad1-4b839c5e8530",1440,900,780,1688,"The Legends’ Vision by YONEX is a high-impact digital platform dedicated to the global expansion and legacy of badminton. 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The design is spacious with large typography and high-contrast imagery.","The mobile version presents a vertically stacked layout starting with a condensed hero section featuring the black and white image and a hamburger menu icon. 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EmergentX is dedicated to harnessing the full potential of blockchain technology to enhance the lives of millions.","E M E R G E N T X ENTER WITH SOUND → This is some text inside of a div block. CompaniesNews TeamTeamCareersCareers ContactContactSocialSocial Personal Health Global Mobility Onchain Economy [ EX ](#)[ EX ](\u002F)[ X ](#) © 2026 EmergentX Terms & ConditionsPrivacy Policy [ EMERGENT X EX EX ](\u002F)[ III ](#) Light Dark X E S X E B W E Bold ventures can change the world. EmergentX is a venture studio, accelerator and incubator, in one global collective. Backed by our expertise in emerging technologies like blockchain, we invest in and create disruptive, scalable companies in-house, from concept to market. ‍ We build companies that scale - with a mission to transform lives through greater productivity. ‍ We see potential - it fuels everything we do. And that drive sparks disruption, and real results. ‍ Before EmergentX, our founding team built Paidy and Wavecell \\- acquired by PayPal and 8x8 Inc. ‍ Today, we’re building what’s next. Each season moves us forward. We work in seasons, focused missions designed to tackle the productivity gap holding humanity back. Each one plays a role in a multi-decade effort to widen access, unlock human potential, and equip more people to help solve the challenges of our time. ‍ We start with Empowerment, the foundation everything else builds on. These themes lay the groundwork for a more productive, resilient, and globally connected society: M X E H W S X Q [ Onchain Economy Building usable, compliant systems where ownership, coordination, and value exchange move onchain for a more scalable, resilient economy. Building usable, compliant systems where ownership, coordination, and value exchange move onchain for a more scalable, resilient economy. ](\u002Fthemes\u002Fonchain-economy) [ Global Mobility Creating structured freedom – exploring how individuals and businesses move across borders. Creating structured freedom – exploring how individuals and businesses move across borders. ](\u002Fthemes\u002Fglobal-mobility) [ Personal Health Making physical, mental and emotional health a priority, in order to build personal capacity and resilience. Making physical, mental and emotional health a priority, in order to build personal capacity and resilience. ](\u002Fthemes\u002Fpersonal-health) [ Onchain Economy Building usable, compliant systems where ownership, coordination, and value exchange move onchain for a more scalable, resilient economy. Building usable, compliant systems where ownership, coordination, and value exchange move onchain for a more scalable, resilient economy. ](\u002Fthemes\u002Fonchain-economy) [ Global Mobility Creating structured freedom – exploring how individuals and businesses move across borders. Creating structured freedom – exploring how individuals and businesses move across borders. ](\u002Fthemes\u002Fglobal-mobility) [ Personal Health Making physical, mental and emotional health a priority, in order to build personal capacity and resilience. Making physical, mental and emotional health a priority, in order to build personal capacity and resilience. ](\u002Fthemes\u002Fpersonal-health) Our Companies Our Companies Onchain Economy [ Werk An all-in-one onchain operations platform + ](\u002Fcompanies\u002Fwerk) Onchain Economy [ CDX Allowing people to buy, sell and swap digital assets S ](\u002Fcompanies\u002Fcdx) Global Mobility [ Multipolitan Making global mobility a reality X ](\u002Fcompanies\u002Fmultipolitan) Personal Health [ Peak360 Singapore’s largest homegrown fitness brand S ](\u002Fcompanies\u002Fpeak360) Onchain Economy [ DESAT Secure tokenization of physical assets W ](\u002Fcompanies\u002Fdesat) Onchain Economy [ Savea Blending smart investment with genuine wine appreciation E ](\u002Fcompanies\u002Fsavea) Onchain Economy [ Werk An all-in-one onchain operations platform + ](\u002Fcompanies\u002Fwerk) Onchain Economy [ CDX Allowing people to buy, sell and swap digital assets S ](\u002Fcompanies\u002Fcdx) Global Mobility [ Multipolitan Making global mobility a reality X ](\u002Fcompanies\u002Fmultipolitan) VIEW ALL + VIEW ALL + Culture EmergentX is a vibrant global team, with a common passion for thinking big and boldly. ‍ We believe innovation is sparked by the curious - those unafraid to push boundaries and challenge conventions to help shape the future. ‍ We see that great work happens when you empower people from all backgrounds and all ranges of experience to share their ideas and their expertise. ‍ And we cultivate this culture with intention – one that always comes back to our core values. See them below. Flexibility Freedom cultivates creativity. Our team has autonomy over their location, time and focus - and drive their own success and innovation. ‍ Trust The cornerstone of our culture. We trust each other’s abilities, ideas and intentions, knowing we can then achieve remarkable results together. ‍ Growth Continuous personal and professional growth is a key part of our team’s development, and we invest in their learning and advancement. ‍ Experiment Innovation happens through exploration. We embrace the unknown, and take calculated risks. ‍ Rebellious We’re disruptors at heart. We challenge the status quo and push boundaries to redefine what’s possible. VIEW MORE +VIEW MORE +VIEW LESS - VIEW MORE + TEAM TEAM [ Lee Smith Co-founder of Tokyo's Paidy Inc., Lee was CTO & Product Head. Supported by Goldman Sachs, Amazon, and others, Paidy was acquired by PayPal in 2021\\. Lee co-founded Wavecell, sold to 8x8 Inc. in 2019. B B B B B ](#) XLinkedIN [ Lee Vidor With 15+ years in tech, Lee excelled from support to architecture. A founding member of Wavecell, acquired by 8x8 Inc. in 2019\\. He now leads EmergentX's tech, driving Exponential Age solutions. s s s s s ](#) XLinkedIN [ David Tan Swiss lawyer with 10+ years in private client practice, specializing in crypto since 2017. Now leading legal innovation at EmergentX, David tracks emerging tech trends. C C C C C ](#) XLinkedIN [ Lee Smith Co-founder of Tokyo's Paidy Inc., Lee was CTO & Product Head. Supported by Goldman Sachs, Amazon, and others, Paidy was acquired by PayPal in 2021. Lee co-founded Wavecell, sold to 8x8 Inc. in 2019. B B B B B ](#) XLinkedIN [ Lee Vidor With 15+ years in tech, Lee excelled from support to architecture. A founding member of Wavecell, acquired by 8x8 Inc. in 2019. He now leads EmergentX's tech, driving Exponential Age solutions. s s s s s ](#) XLinkedIN [ David Tan Swiss lawyer with 10+ years in private client practice, specializing in crypto since 2017. Now leading legal innovation at EmergentX, David tracks emerging tech trends. C C C C C ](#) XLinkedIN [ Akira With a decade of experience as a UI developer specializing in front-end web technologies, Akira's journey began as a UI designer at Paidy Inc. His expertise adds finesse to user interfaces, creating seamless digital experiences. k k k k k ](#) XLinkedIN [ Kevin King Creative leader with experience working with brands like Universal Music, Squarespace, Sonos and WeTransfer. Drawn to crypto for its transformative potential, Kevin champions creativity as a force for mass adoption. B B B B B ](#) XLinkedIN [ Gabriel Stoica Software Engineer passionate about Web3. Since 2020, Gabriel has been developing secure, innovative decentralized applications leveraging blockchain. s s s s s ](#) XLinkedIN [ Lee Smith Co-founder of Tokyo's Paidy Inc., Lee was CTO & Product Head. Supported by Goldman Sachs, Amazon, and others, Paidy was acquired by PayPal in 2021. Lee co-founded Wavecell, sold to 8x8 Inc. in 2019. 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With a core focus on blockchain and scalable digital solutions, the platform serves as a launchpad for transformative ventures that aim to reshape global productivity and human potential.\n\nThe visual identity is defined by a sophisticated, high-contrast aesthetic that leans into bold, oversized typography and a minimalist layout. By utilizing a clean, light-mode foundation punctuated by striking imagery and professional profiles, the design communicates authority, intellectual rigor, and a forward-thinking ethos. It is a digital environment tailored for visionary entrepreneurs, tech investors, and elite talent looking to drive meaningful global change.","Crypto & Web3",[33,507],"Typographic \u002F Big Type",[509],"Kujira co",[],[324,128],[513,514,515,516],{"score":212,"category":142},{"score":227,"category":145},{"score":149,"category":148},{"score":149,"category":151},[518,520,521,522],{"score":519,"category":142},31,{"score":227,"category":145},{"score":149,"category":148},{"score":149,"category":151},[169,161,165,524],"violet","Website: EmergentX. Page: Homepage. Page type: Home \u002F Landing Page. Page title: EmergentX. Page description: Transforming lives through technology. EmergentX is dedicated to harnessing the full potential of blockchain technology to enhance the lives of millions.. Page content: E M E R G E N T X ENTER WITH SOUND → This is some text inside of a div block. CompaniesNews TeamTeamCareersCareers ContactContactSocialSocial Personal Health Global Mobility Onchain Economy [ EX ](#)[ EX ](\u002F)[ X ](#) © 2026 EmergentX Terms & ConditionsPrivacy Policy [ EMERGENT X EX EX ](\u002F)[ III ](#) Light Dark X E S X E B W E Bold ventures can change the world. EmergentX is a venture studio, accelerator and incubator, in one global collective. Backed by our expertise in emerging technologies like blockchain, we invest in and create disruptive, scalable companies in-house, from concept to market. ‍ We build companies that scale - with a mission to transform lives through greater productivity. ‍ We see potential - it fuels everything we do. And that drive sparks disruption, and real results. ‍ Before EmergentX, our founding team built Paidy and Wavecell \\- acquired by PayPal and 8x8 Inc. ‍ Today, we’re building what’s next. Each season moves us forward. We work in seasons, focused missions designed to tackle the productivity gap holding humanity back. Each one plays a role in a multi-decade effort to widen access, unlock human potential, and equip more people to help solve the challenges of our time. ‍ We start with Empowerment, the foundation everything else builds on. These themes lay the groundwork for a more productive, resilient, and globally connected society: M X E H W S X Q [ Onchain Economy Building usable, compliant systems where ownership, coordination, and value exchange move onchain for a more scalable, resilient economy. Building usable, compliant systems where ownership, coordination, and value exchange move onchain for a more scalable, resilient economy. ](\u002Fthemes\u002Fonchain-economy) [ Global Mobility Creating structured freedom – exploring how individuals and businesses move across borders. Creating structured freedom – exploring how individuals and businesses move across borders. ](\u002Fthemes\u002Fglobal-mobility) [ Personal Health Making physical, mental and emotional health a priority, in order to build personal capacity and resilience. Making physical, mental and emotional health a priority, in order to build personal capacity and resilience. ](\u002Fthemes\u002Fpersonal-health) [ Onchain Economy Building usable, compliant systems where ownership, coordination, and value exchange move onchain for a more scalable, resilient economy. Building usable, compliant systems where ownership, coordination, and value exchange move onchain for a more scalable, resilient economy. ](\u002Fthemes\u002Fonchain-economy) [ Global Mobility Creating structured freedom – exploring how individuals and businesses move across borders. Creating structured freedom – exploring how individuals and businesses move across borders. ](\u002Fthemes\u002Fglobal-mobility) [ Personal Health Making physical, mental and emotional health a priority, in order to build personal capacity and resilience. Making physical, mental and emotional health a priority, in order to build personal capacity and resilience. ](\u002Fthemes\u002Fpersonal-health) Our Companies Our Companies Onchain Economy [ Werk An all-in-one onchain operations platform + ](\u002Fcompanies\u002Fwerk) Onchain Economy [ CDX Allowing people to buy, sell and swap digital assets S ](\u002Fcompanies\u002Fcdx) Global Mobility [ Multipolitan Making global mobility a reality X ](\u002Fcompanies\u002Fmultipolitan) Personal Health [ Peak360 Singapore’s largest homegrown fitness brand S ](\u002Fcompanies\u002Fpeak360) Onchain Economy [ DESAT Secure tokenization of physical assets W ](\u002Fcompanies\u002Fdesat) Onchain Economy [ Savea Blending smart investment with genuine wine appreciation E ](\u002Fcompanies\u002Fsavea) Onchain Economy [ Werk An all-in-one onchain operations platform + ](\u002Fcompanies\u002Fwerk) Onchain Economy [ CDX Allowing people to buy, sell and swap digital assets S ](\u002Fcompanies\u002Fcdx) Global Mobility [ Multipolitan Making global mobility a reality X ](\u002Fcompanies\u002Fmultipolitan) VIEW ALL + VIEW ALL + Culture EmergentX is a vibrant global team, with a common passion for thinking big and boldly. ‍ We believe innovation is sparked by the curious - those unafraid to push boundaries and challenge conventions to help shape the future. ‍ We see that great work happens when you empower people from all backgrounds and all ranges of experience to share their ideas and their expertise. ‍ And we cultivate this culture with intention – one that always comes back to our core values. See them below. Flexibility Freedom cultivates creativity. Our team has autonomy over their location, time and focus - and drive their own success and innovation. ‍ Trust The cornerstone of our culture. We trust each other’s abilities, ideas and intentions, knowing we can then achieve remarkable results together. ‍ Growth Continuous personal and professional growth is a key part of our team’s development, and we invest in their learning and advancement. ‍ Experiment Innovation happens through exploration. We embrace the unknown, and take calculated risks. ‍ Rebellious We’re disruptors at heart. We challenge the status quo and push boundaries to redefine what’s possible. VIEW MORE +VIEW MORE +VIEW LESS - VIEW MORE + TEAM TEAM [ Lee Smith Co-founder of Tokyo's Paidy Inc., Lee was CTO & Product Head. Supported by Goldman Sachs, Amazon, and others, Paidy was acquired by PayPal in 2021\\. Lee co-founded Wavecell, sold to 8x8 Inc. in 2019. B B B B B ](#) XLinkedIN [ Lee Vidor With 15+ years in tech, Lee excelled from support to architecture. A founding member of Wavecell, acquired by 8x8 Inc. in 2019\\. He now leads EmergentX's tech, driving Exponential Age solutions. s s s s s ](#) XLinkedIN [ David Tan Swiss lawyer with 10+ years in private client practice, specializing in crypto since 2017. Now leading legal innovation at EmergentX, David tracks emerging tech trends. C C C C C ](#) XLinkedIN [ Lee Smith Co-founder of Tokyo's Paidy Inc., Lee was CTO & Product Head. Supported by Goldman Sachs, Amazon, and others, Paidy was acquired by PayPal in 2021. Lee co-founded Wavecell, sold to 8x8 Inc. in 2019. B B B B B ](#) XLinkedIN [ Lee Vidor With 15+ years in tech, Lee excelled from support to architecture. A founding member of Wavecell, acquired by 8x8 Inc. in 2019. He now leads EmergentX's tech, driving Exponential Age solutions. s s s s s ](#) XLinkedIN [ David Tan Swiss lawyer with 10+ years in private client practice, specializing in crypto since 2017. Now leading legal innovation at EmergentX, David tracks emerging tech trends. C C C C C ](#) XLinkedIN [ Akira With a decade of experience as a UI developer specializing in front-end web technologies, Akira's journey began as a UI designer at Paidy Inc. His expertise adds finesse to user interfaces, creating seamless digital experiences. k k k k k ](#) XLinkedIN [ Kevin King Creative leader with experience working with brands like Universal Music, Squarespace, Sonos and WeTransfer. Drawn to crypto for its transformative potential, Kevin champions creativity as a force for mass adoption. B B B B B ](#) XLinkedIN [ Gabriel Stoica Software Engineer passionate about Web3. Since 2020, Gabriel has been developing secure, innovative decentralized applications leveraging blockchain. s s s s s ](#) XLinkedIN [ Lee Smith Co-founder of Tokyo's Paidy Inc., Lee was CTO & Product Head. Supported by Goldman Sachs, Amazon, and others, Paidy was acquired by PayPal in 2021. Lee co-founded Wavecell, sold to 8x8 Inc. in 2019. B B B B B ](#) XLinkedIN [ Lee Vidor …. A Clean \u002F Minimalist, Typographic \u002F Big Type website in the Crypto & Web3 industry. The overall color palette features White, Black, Gray, Violet. Built using Google Font API, jQuery. AI description: EmergentX is a high-impact venture studio, accelerator, and incubator designed to build and scale disruptive companies at the intersection of emerging technologies. With a core focus on blockchain and scalable digital solutions, the platform serves as a launchpad for transformative ventures that aim to reshape global productivity and human potential. 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App downloads and account creation looked good though, and existing patients loved the service – we just needed to do a better job of proving our value to new users. Solved - Overhauled the onboarding flow - Reworked the home screen - Removed barriers for users Outcomes & Accomplishments Engagement++ Lowered time to respond, fewer abandoned chats, more questions\u002Fdeeper conversations. Growth New company role created (Intake Coordinator) and went from 1 to 2 doctors on-call\u002Fday, hours extended from 5pm to 11pm. 5x Conversation rate through the roof. Pretty much saved the company. ↳ What we started with\\ - 6-part questionnaire form - When finally done with that, users were met with an overloaded homescreen - Still had to talk to a doctor to actually pay for a plan and validate ID - And then finally, after all that, they could receive care. \\ I did not design this. It was the result of a pre-seed “MVP” design-everything-at-once sprint. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Screenshots of the old onboarding flow and home screen. ↘ Lots to improve: Lack of hierarchy, faint typography, form-ception... Compilation of various process sketches. ↘ I do a lot of preliminary work on paper ↳ A Path Forward: Home Experiments; A\u002FB Testing Compilation of various process sketches. Two ideas (A) Give them all the information (B) Get rid of the forms, let them experience the real thing The two versions created. (A) Provided access to all kinds of details. But with so many buttons available and the high-commitment-required \"Start Consult\" button, most people were unable to move forward. (B) Put users straight into a chat with a doctor, no forms, no waiting. It was a landslide victory with immediate success. Thank you version B! - Android app was already hybrid web view, so I proposed testing variations without the need for complex dev work - Aimed to address most common user questions and concerns - Ran A\u002FB test for one month - Tracked all interactions so we could make an informed decision We realized immediately that variant (B) would lead to a much more manual process for the doctors, requiring them to collect patient details one question at a time. But, it allowed them to establish rapport, and people felt they were receiving care right away. The result was an instant and sustained spike in paying users. But it needed some finessing... With a clear winner in hand, I massaged the concept further, using feedback from medical staff and users. Some of the sketches from refining the designs. Questions that users still had at this point included: Am I speaking to a bot? I have to pay? Is this secure? New Flow, New Role The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP - With so much new traffic, medical staff were overwhelmed! - I looked to real life process in a medical office, and so, the Intake Coordinator role at Akira was born. - IC responisiblities: triage – vet, verify and onboard new patients. - Much more human and natural ✓ - New Home screen + service list now made more sense once onboarded The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP The initial message sent by the Intake Coordinator: Hi Mikael! I’m here to help you get signed up with a membership plan and ready to use Akira. I’ll answer your questions and gather a quick health history. First, what are you looking for help with today? People don’t read—or do they? We found people actually read this first message; probably because of the less formal text message format. Interestingly, this chat-based onboarding took much longer to complete than the form-based one, but people responded well to the bespoke feel. ↳ Other Improvements Made Along with a much improved onboarding, I updated other parts of the app including various chat elements, secondary screens and copy. Chat Cards: Sometimes actions need separate flows or screens, like capturing credit card details. I designed buttons\u002Fcards that would be inserted into the chat and activated by the user. Two buttons: Start a Chat vs. Start a Consult So much discussion on this one. Eventually, “Start a Consult” won. I always favour calling things what they are, especially when there is an existing, strong mental model around them. KISS ftw. I made an effort to incorporate the brand voice as much as possible throughout the app, making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. I made an effort to incorporate the brand voice as much as possible throughout the app... ...making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. [# Group Eleven —Websites & Creative Services for Athletes A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. Responsive Web App \u002F Website \u002F Branding & Identity \u002F Apparel Founder, Designer, Developer 2019—](#groupeleven) A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. - · Responsive Web App - · Website design & build - · Branding & Identity - · Apparel - · Founder\u002FDesigner\u002FDeveloper - · 2019— - · www.groupeleven.co Group Eleven ⤴ ✕ Close View: www.groupeleven.co Project Websites faster & easier than your 5k pb Problem Crafting a professional online image is difficult, websites are complicated and time-sucking endeavours. Athletes prioritize training first and things like websites last – they don’t have the time, energy or knowhow, and have been burned by tech in the past. Even world champions and Olympic medalists have sub par online destinations. Solved - Extremely quick, simple setup & updating - Clean, professional look on all devices - No designing or coding required Skiier doing a crazy aerial trick: Your last blog post is from September. 2016 Mountain biker on a wall ramp: Awesome photo...but that's not your sponsor anymore. Tennis player ready to receive the ball: Your super simple, couple of clicks, drag and drop, stylishly bold, single page website. Outcomes & Accomplishments MVP Went from initial idea to first paying user in six weeks. Success Users include Olympians, world record holders, top ten finishers at world champs and Pan Am Games (as well as amateurs). $$$ Profitable (small numbers but in the green!) ↳ Responsive Web App Preview of the editing experience, showing my own G11 page. - Fixed layouts with content hotspots keeps things simple and focused: fewer decisions to make means less headache. - WYSIWYG: No abstractions, edits are made directly on the page itself. - Customizing fonts, colours and other settings is very straightforward. ↑ Not placeholder! When not pushing pixels, I am swimming, biking and running in the pro ranks of middle-distance triathlon. - Career Highlights - 2019 - 2018 - Olympic Games London 2012 1 - Olympic Games Rio 2016 2 - Olympic Games Beijing 2008 6 - Olympic Games Athens 2004 19 - World Series Championship 2010 2 - European Championship Baku 2015 1 - World Championship (U23) 2005 3 - World Championship (U23) 2003 3 - World Series Montreal 5 Olympic Distance - World Series Hamburg 8 Sprint Distance - World Series Hamburg DNF Mixed Relay - Grand Final, Lausanne 10 Olympic Distance - World Cup Tongyeong 5 Sprint Distance - World Cup Miyazaki 4 Olympic Distance - World Series Montreal 5 Olympic Distance - World Cup Lausanne 1 Olympic Distance - European Championship, Glasgow 2 Mixed Relay - European Championship, Glasgow 1 Olympic Distance - World Series Hamburg 8 Mixed Relay - World Series Hamburg 4 Sprint Distance - National Championship 1 Sprint distance ↘Highlight: the results table. Creating something like this on other platforms is nearly impossible. Flexible formatting and works for any sport. - G11 pages are focused on the essentials: · Results · Social Links · Sponsor Logos (that are linked) · Images + Text - Page layouts are purposely designed to be content-light, functioning more like an athletic C.V. - And provide just the right amount of info & personality. ↳ Brand & Identity I wanted Group Eleven to look energized and bold, and feel inspired. Logo BT Brik Xl By Burntype Colours Deep Sport #081D19 R8, G29, B25 Flare #FF2E00 R255, G46, B0 Electricity #9FFF03 R159, G255, B3 Typography Example of large hero headings. Acumin Pro By Robert Slimbach Example of other heading styles and body copy. Promo Imagery ↳ Behind the Scenes Some thoughts, musings and process behind developing the project. Compilation of process sketches. The Idea I wanted to use Group Eleven as an exercise in product development – putting to use the lessons I have learned throughout my career. I also wanted to challenge myself to create something that people (and a particularly stingy audience) would be willing to be pay for. Validation Having a great idea and ability to build is one thing, but does anyone actually want it? What I posted to Instagram: Group Eleven in big text, subheading 'Websites for Athletes, Soon' and a prompt, 'DM for beta'. Background was a photo of myself on the bike racing a triathlon. I promised myself I wouldn't build anything unless I had strong signals from my target demographic. I have nearly 800 followers on Instagram, most of them athletes. I posted a single image to my stories with a prompt—DM for Beta—and required a minimum 10% conversion within the first 12 hours in order to procee …",{"id":540,"height":13,"width":12,"blurhash":541},"5408f221-a493-486b-b7f8-d02317fe5cbc","radial-gradient(at 0 0,#18003a,#00000000 50%),radial-gradient(at 33% 0,#00003e,#00000000 50%),radial-gradient(at 67% 0,#000056,#00000000 50%),radial-gradient(at 100% 0,#00001c,#00000000 50%),radial-gradient(at 0 50%,#868dba,#00000000 50%),radial-gradient(at 33% 50%,#8790bf,#00000000 50%),radial-gradient(at 67% 50%,#8192c1,#00000000 50%),radial-gradient(at 100% 50%,#556692,#00000000 50%),radial-gradient(at 0 100%,#98a5ca,#00000000 50%),radial-gradient(at 33% 100%,#97a2c5,#00000000 50%),radial-gradient(at 67% 100%,#94aacf,#00000000 50%),radial-gradient(at 100% 100%,#6c88a4,#00000000 50%)",{"id":543,"height":15,"width":14,"blurhash":52},"a49c8684-d02f-4be0-88f8-2766f9323b77",[545,548,551,554,557,560,563,566,569,572,575,578,581,584,587,590,593,596,599,602,605,608,611,614,617],{"directus_files_id":546},{"id":547},"3fd9c031-88e6-4b73-8beb-980168ff963d",{"directus_files_id":549},{"id":550},"1fcdead3-fb59-45da-8522-77b5727a68a9",{"directus_files_id":552},{"id":553},"4eb66163-9aef-43fa-89c0-15fabfcb8ba6",{"directus_files_id":555},{"id":556},"8138ec97-3598-436b-99e4-f3717b971e41",{"directus_files_id":558},{"id":559},"7579d32e-cad1-4670-b7e5-746856f28e32",{"directus_files_id":561},{"id":562},"ee7df519-e481-49ea-bfa3-7e051b2ffefb",{"directus_files_id":564},{"id":565},"ac5797f3-429c-4359-8ed1-c7117ee23279",{"directus_files_id":567},{"id":568},"f0d23875-7d16-4735-b656-9bb26920c3fa",{"directus_files_id":570},{"id":571},"b57a96b1-b28d-46bd-a61a-539254a1e097",{"directus_files_id":573},{"id":574},"2caae823-7972-46b0-b4dd-0bcb65a59648",{"directus_files_id":576},{"id":577},"b1425ae6-34a3-48d5-9de1-27292aab429a",{"directus_files_id":579},{"id":580},"f410aaef-f2b0-4713-831c-fe7b9a24c0d6",{"directus_files_id":582},{"id":583},"01d0f359-0ca7-4c8a-9e59-7a8e27e8d4c3",{"directus_files_id":585},{"id":586},"13742bff-2864-4e74-bae0-332451c5f153",{"directus_files_id":588},{"id":589},"e4921bb6-7226-47fc-ad3d-bea205570cd7",{"directus_files_id":591},{"id":592},"c877fb59-2906-4228-9228-ca3fed3c058b",{"directus_files_id":594},{"id":595},"2e368b19-e395-4915-b7e7-ae516504ce93",{"directus_files_id":597},{"id":598},"23323525-66b3-4992-9cc1-ea8fff513c6d",{"directus_files_id":600},{"id":601},"63458d52-bc42-49d3-a398-4280ba108279",{"directus_files_id":603},{"id":604},"5bef9c6c-5812-4a26-80dd-d46ad6cef314",{"directus_files_id":606},{"id":607},"988bcac4-ad7b-4ca3-9a63-00030ccd5745",{"directus_files_id":609},{"id":610},"a73f04b3-da49-4b1b-88f4-aa0290371ef5",{"directus_files_id":612},{"id":613},"a4fab153-9605-4f21-a4ea-80c27de690fa",{"directus_files_id":615},{"id":616},"c3844cfe-9e30-4d96-899f-ad397d9aec18",{"directus_files_id":618},{"id":619},"2b4828bf-d422-456a-8ea0-e0a84facaace",[621],{"languages_code":503,"description":622},"Mikael Staer Nathan’s portfolio is a masterclass in contemporary digital minimalism, serving as a sophisticated showcase for high-end product design and web development. The site utilizes a cinematic, full-bleed layout that prioritizes large-scale typography and evocative imagery, creating an immersive experience that feels more like a digital editorial than a traditional resume. The use of soft gradients, grainy textures, and generous negative space establishes a calm yet authoritative visual tone.\n\nTargeting premium tech clients and design-forward brands, the identity is defined by its refined Swiss-inspired typography and a muted, sophisticated color palette. The interface is stripped of unnecessary clutter, relying on elegant motion and a structured grid to guide the viewer through a curated selection of impactful work. It is a highly intentional design that communicates precision, technical expertise, and a deep understanding of modern aesthetic trends.","Agency & Studio",[33,26,507],[],[627,355],"Acumin",[316],[630,631,632,634],{"score":143,"category":142},{"score":396,"category":145},{"score":633,"category":148},96,{"score":152,"category":151},[636,638,639,640],{"score":637,"category":142},70,{"score":396,"category":145},{"score":633,"category":148},{"score":152,"category":151},[165,161,169],"Website: Mikael Staer Nathan. Page: Homepage. Page type: Home \u002F Landing Page. Page title: mikael staer nathan ・ design. Page description: Mikael Staer Nathan is a designer from Toronto, Canada, whose work focuses on digital product design, ui\u002Fux, interaction design, web development and graphic design.. Page content: [# Akira —Canadian Telemedicine Service Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. iOS \u002F Android apps \u002F Desktop web app \u002F Website design & build \u002F Branding & Identity \u002F Print & Digital Materials Founding Designer 2016—2018](#akira) Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. - · IOS, Android Apps - · Desktop web app - · Website design & build - · Branding - · Illustration - · Print & Digital marketing materials - · Role: Founding Designer - · 2016—2018 - · Acquired by Telus Akira ⤴ ✕ Close Project Better Onboarding = More Patients Problem Paying subscriber numbers sucked! App downloads and account creation looked good though, and existing patients loved the service – we just needed to do a better job of proving our value to new users. Solved - Overhauled the onboarding flow - Reworked the home screen - Removed barriers for users Outcomes & Accomplishments Engagement++ Lowered time to respond, fewer abandoned chats, more questions\u002Fdeeper conversations. Growth New company role created (Intake Coordinator) and went from 1 to 2 doctors on-call\u002Fday, hours extended from 5pm to 11pm. 5x Conversation rate through the roof. Pretty much saved the company. ↳ What we started with\\ - 6-part questionnaire form - When finally done with that, users were met with an overloaded homescreen - Still had to talk to a doctor to actually pay for a plan and validate ID - And then finally, after all that, they could receive care. \\ I did not design this. It was the result of a pre-seed “MVP” design-everything-at-once sprint. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Screenshots of the old onboarding flow and home screen. ↘ Lots to improve: Lack of hierarchy, faint typography, form-ception... Compilation of various process sketches. ↘ I do a lot of preliminary work on paper ↳ A Path Forward: Home Experiments; A\u002FB Testing Compilation of various process sketches. Two ideas (A) Give them all the information (B) Get rid of the forms, let them experience the real thing The two versions created. (A) Provided access to all kinds of details. But with so many buttons available and the high-commitment-required \"Start Consult\" button, most people were unable to move forward. (B) Put users straight into a chat with a doctor, no forms, no waiting. It was a landslide victory with immediate success. Thank you version B! - Android app was already hybrid web view, so I proposed testing variations without the need for complex dev work - Aimed to address most common user questions and concerns - Ran A\u002FB test for one month - Tracked all interactions so we could make an informed decision We realized immediately that variant (B) would lead to a much more manual process for the doctors, requiring them to collect patient details one question at a time. But, it allowed them to establish rapport, and people felt they were receiving care right away. The result was an instant and sustained spike in paying users. But it needed some finessing... With a clear winner in hand, I massaged the concept further, using feedback from medical staff and users. Some of the sketches from refining the designs. Questions that users still had at this point included: Am I speaking to a bot? I have to pay? Is this secure? New Flow, New Role The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP - With so much new traffic, medical staff were overwhelmed! - I looked to real life process in a medical office, and so, the Intake Coordinator role at Akira was born. - IC responisiblities: triage – vet, verify and onboard new patients. - Much more human and natural ✓ - New Home screen + service list now made more sense once onboarded The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP The initial message sent by the Intake Coordinator: Hi Mikael! I’m here to help you get signed up with a membership plan and ready to use Akira. I’ll answer your questions and gather a quick health history. First, what are you looking for help with today? People don’t read—or do they? We found people actually read this first message; probably because of the less formal text message format. Interestingly, this chat-based onboarding took much longer to complete than the form-based one, but people responded well to the bespoke feel. ↳ Other Improvements Made Along with a much improved onboarding, I updated other parts of the app including various chat elements, secondary screens and copy. Chat Cards: Sometimes actions need separate flows or screens, like capturing credit card details. I designed buttons\u002Fcards that would be inserted into the chat and activated by the user. Two buttons: Start a Chat vs. Start a Consult So much discussion on this one. Eventually, “Start a Consult” won. I always favour calling things what they are, especially when there is an existing, strong mental model around them. KISS ftw. I made an effort to incorporate the brand voice as much as possible throughout the app, making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. I made an effort to incorporate the brand voice as much as possible throughout the app... ...making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. [# Group Eleven —Websites & Creative Services for Athletes A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. Responsive Web App \u002F Website \u002F Branding & Identity \u002F Apparel Founder, Designer, Developer 2019—](#groupeleven) A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. - · Responsive Web App - · Website design & build - · Branding & Identity - · Apparel - · Founder\u002FDesigner\u002FDeveloper - · 2019— - · www.groupeleven.co Group Eleven ⤴ ✕ Close View: www.groupeleven.co Project Websites faster & easier than your 5k pb Problem Crafting a professional online image is difficult, websites are complicated and time-sucking endeavours. Athletes prioritize training first and things like websites last – they don’t have the time, energy or knowhow, and have been burned by tech in the past. Even world champions and Olympic medalists have sub par online destinations. Solved - Extremely quick, simple setup & updating - Clean, professional look on all devices - No designing or coding required Skiier doing a crazy aerial trick: Your last blog post is from September. 2016 Mountain biker on a wall ramp: Awesome photo...but that's not your sponsor anymore. Tennis player ready to receive the ball: Your super simple, couple of clicks, drag and drop, stylishly bold, single page website. Outcomes & Accomplishments MVP Went from initial idea to first paying user in six weeks. Success Users include Olympians, world record holders, top ten finishers at world champs and Pan Am Games (as well as amateurs). $$$ Profitable (small numbers but in the green!) ↳ Responsive Web App Preview of the editing experience, showing my own G11 page. - Fixed layouts with content hotspots keeps things simple and focused: fewer decisions to make means less headache. - WYSIWYG: No abstractions, edits are made directly on the page itself. - Customizing fonts, colours and other settings is very straightforward. ↑ Not placeholder! When not pushing pixels, I am swimming, biking and running in the pro ranks of middle-distance triathlon. - Career Highlights - 2019 - 2018 - Olympic Games London 2012 1 - Olympic Games Rio 2016 2 - Olympic Games Beijing 2008 6 - Olympic Games Athens 2004 19 - World Series Championship 2010 2 - European Championship Baku 2015 1 - World Championship (U23) 2005 3 - World Championship (U23) 2003 3 - World Series Montreal 5 Olympic Distance - World Series Hamburg 8 Sprint Distance - World Series Hamburg DNF Mixed Relay - Grand Final, Lausanne 10 Olympic Distance - World Cup Tongyeong 5 Sprint Distance - World Cup Miyazaki 4 Olympic Distance - World Series Montreal 5 Olympic Distance - World Cup Lausanne 1 Olympic Distance - European Championship, Glasgow 2 Mixed Relay - European Championship, Glasgow 1 Olympic Distance - World Series Hamburg 8 Mixed Relay - World Series Hamburg 4 Sprint Distance - National Championship 1 Sprint distance ↘Highlight: the results table. Creating something like this on other platforms is nearly impossible. Flexible formatting and works for any sport. - G11 pages are focused on the essentials: · Results · Social Links · Sponsor Logos (that are linked) · Images + Text - Page layouts are purposely designed to be content-light, functioning more like an athletic C.V. - And provide just the right amount of info & personality. ↳ Brand & Identity I wanted Group Eleven to look energized and bold, and feel inspired. Logo BT Brik Xl By Burntype Colours Deep Sport #081D19 R8, G29, B25 Flare #FF2E00 R255, G46, B0 Electricity #9FFF03 R159, G255, B3 Typography Example of large hero headings. Acumin Pro By Robert Slimbach Example of other heading styles and body copy. Promo Imagery ↳ Behind the Scenes Some thoughts, musings and process behind developing the project. Compilation of process sketches. The Idea I wanted to use Group Eleven as an exercise in product development – putting to use the lessons I have learned throughout my career. I also wanted to challenge myself to create something that people (and a particularly stingy audience) would be willing to be pay for. Validation Having a great idea and ability to build is one thing, but does anyone actually want it? What I posted to Instagram: Group Eleven in big text, subheading 'Websites for Athletes, Soon' and a prompt, 'DM for beta'. Background was a photo of myself on the bike racing a triathlon. I promised myself I wouldn't build anything unless I had strong signals from my target demographic. I have nearly 800 followers on Instagram, most of them athletes. I posted a single image to my stories with a prompt—DM for Beta—and required a minimum 10% conversion within the first 12 hours in order to procee …. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features Gray, Black, White. The typography features Acumin (Sans Serif), IBM Plex Mono (Sans Serif). Built using Typekit. AI description: Mikael Staer Nathan’s portfolio is a masterclass in contemporary digital minimalism, serving as a sophisticated showcase for high-end product design and web development. The site utilizes a cinematic, full-bleed layout that prioritizes large-scale typography and evocative imagery, creating an immersive experience that feels more like a digital editorial than a traditional resume. The use of soft gradients, grainy textures, and generous negative space establishes a calm yet authoritative visual tone. Targeting premium tech clients and design-forward brands, the identity is defined by its refined Swiss-inspired typography and a muted, sophisticated color palette. The interface is stripped of unnecessary clutter, relying on elegant motion and a structured grid to guide the viewer through a curated selection of impactful work. It is a highly intentional design that communicates precision, technical expertise, and a deep understanding of modern aesthetic trends.",{"id":644,"website_id":645,"page_id":644,"name":646,"slug":647,"url":648,"website_name":646,"website_slug":647,"website_url":649,"result_url":648,"fetched_at":650,"score":249,"score_boost":395,"ai_score":143,"freshness_score":651,"scored_at":652,"page_name":399,"page_url":648,"page_title":653,"page_description":52,"page_content":654,"page_sort":395,"is_home":402,"is_home_rank":403,"page_type_id":404,"page_type_name":46,"cover":655,"cover_mobile":658,"cover_sequence":660,"translations":751,"industry":623,"styles":754,"credits":755,"font_families":757,"technologies":759,"pagespeed":761,"pagespeed_mobile":770,"buckets":776,"search_payload":777},"22cee031-280b-414a-82e3-82142012e9a4","e03c6e14-f7b4-45fc-ba9c-e3d4a9c91475","Wolff Olins","wolff-olins","https:\u002F\u002Fwolffolins.com\u002F","https:\u002F\u002Fwolffolins.com","2026-05-05T08:35:19.000Z",75,"2026-05-23T19:21:57.000Z","Global Brand Consultancy — Wolff Olins","[ Blank Street Adding a spark to the coffee run Adding a spark to the coffee run ](\u002Fwork\u002Fblank-street) [ Sandals & Beaches Resorts Rooted In Caribbean Soul ](\u002Fwork\u002Fsandals-and-beaches-resorts) [ Benefit Blazing new trails in beauty Blazing new trails in beauty ](\u002Fwork\u002Fbenefit) [ Ubisoft Anno An identity built from raw materials and ancient craft An identity built from raw materials and ancient craft ](\u002Fwork\u002Fubisoft-anno) [ Lloyds A next step forward A next step forward ](\u002Fwork\u002Flloyds) [ Decathlon Rewriting sport's playbook for billions of athletes Rewriting sport's playbook for billions of athletes ](\u002Fwork\u002Fdecathlon) [ Bite Back A battle against a broken food system ](\u002Fwork\u002Fbite-back) [ Patreon From membership model to creator company ](\u002Fwork\u002Fpatreon) [ LG Electronics Bringing a smile back to tech Bringing a smile back to tech ](\u002Fwork\u002Flg-electronics) [ New York Botanical Garden Renewing a New York institution Renewing a New York institution ](\u002Fwork\u002Fnybg) [ Bergdorf Goodman The people are the magic The people are the magic ](\u002Fwork\u002Fbergdorf-goodman) [ The Met Bringing art to everyone Bringing art to everyone ](\u002Fwork\u002Fthe-met) Blank Street Adding a spark to the coffee run 01\u002F12 Our Ambition We create transformative brands that move businesses, people and the world forward. Play\u002FPause Selected Work [ Sandals & Beaches Resorts Rooted In Caribbean Soul Travel and hospitalityPhysical EnvironmentsVisual IdentityVerbal Identity ](\u002Fwork\u002Fsandals-and-beaches-resorts) [ Lloyds A next step forward Financial ServicesBrand StrategyVisual IdentityBrand Architecture ](\u002Fwork\u002Flloyds) [ Rewriting sport's playbook for billions of athletes Decathlon Rewriting sport's playbook for billions of athletes SportsBrand StrategyBrand ArchitectureVisual Identity ](\u002Fwork\u002Fdecathlon) [ Blazing new trails in beauty Benefit Blazing new trails in beauty Consumer goodsVisual IdentityVerbal IdentityBrand Strategy ](\u002Fwork\u002Fbenefit) [ Adding a spark to the coffee run Blank Street Adding a spark to the coffee run Food and drinkBrand StrategyVerbal IdentityVisual Identity ](\u002Fwork\u002Fblank-street) Featured News [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fmeet-apples-new-brand-mascot-lil-finder-guy) Thinking [ Meet Apple's New Brand Mascot, 'Lil Finder Guy' ](\u002Fnews\u002Fmeet-apples-new-brand-mascot-lil-finder-guy) Global Principal Amanda Munilla explores the buzz behind Apple’s new mascot and their role in a brand’s toolkit for Muse by Clios. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Funafraid-to-flip-the-script) Inside [ Unafraid to flip the script ](\u002Fnews\u002Funafraid-to-flip-the-script) Born in the Sixties – a decade that questioned everything – we’ve always thrived on challenge and change. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fwhy-brands-are-re-embracing-the-power-of-the-tagline) Thinking [ Why brands are re-embracing the power of the tagline ](\u002Fnews\u002Fwhy-brands-are-re-embracing-the-power-of-the-tagline) Verbal Director William Rauscher explains in Design Week why the tagline resurgence isn’t just nostalgia. In an age of complexity, taglines offer clarity. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fwhy-japan-and-korea-are-outsmarting-western-brands-with-mascots) Thinking [ Why Japan and Korea are outsmarting Western brands with mascots ](\u002Fnews\u002Fwhy-japan-and-korea-are-outsmarting-western-brands-with-mascots) Creative Director Matthew Haysom explores how Western brands can catch up: by creating mascots that humanise products, build emotional stickiness, and generate measurable growth. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fby-leaning-into-change-luxury-is-learning-to-thrive) Thinking [ By leaning into change, luxury is learning to thrive ](\u002Fnews\u002Fby-leaning-into-change-luxury-is-learning-to-thrive) Global CEO Sairah Ashman writes for Fast Company on how leading brands are responding to change, shifting from exclusivity to experience-led and quiet luxury. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fthe-people-behind-the-pivot-engagement-within-brand-transformation) Clients [ The people behind the pivot: Engagement within brand transformation ](\u002Fnews\u002Fthe-people-behind-the-pivot-engagement-within-brand-transformation) Senior Engagement Director Melissa Priestman delves into the people behind the pivot – and what it really takes to make change meaningful. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fdear-1965-thanks-for-the-blueprint) Inside [ Dear 1965, thanks for the blueprint. ](\u002Fnews\u002Fdear-1965-thanks-for-the-blueprint) As we celebrate our 60th anniversary, we’re revisiting the blueprint that’s shaped us for six decades – and still drives us today. First up: Ambitious for the work. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002F3-ways-brands-can-win-back-consumer-confidence) Thinking [ 3 ways brands can win back consumer confidence ](\u002Fnews\u002F3-ways-brands-can-win-back-consumer-confidence) In her latest Fast Company article, Global CEO Sairah Ashman explores three actions brands can take to turn the tide and drive positive consumer sentiment. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fa-design-refresh-for-lloyds) Clients [ A design refresh for Lloyds ](\u002Fnews\u002Fa-design-refresh-for-lloyds) Creative Review explores our partnership with Lloyds, delving into the refreshed design philosophy in service of the new positioning ‘Lloyds moves everyone forward’. 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The website serves as a high-impact portfolio, showcasing transformative work through immersive, full-bleed imagery and cinematic storytelling. It positions the agency as a strategic partner for leaders navigating pivotal inflection points, emphasizing a philosophy of defying convention and redefining brand purpose.\n\nThe visual identity is sophisticated, bold, and unapologetically modern. Utilizing a high-contrast aesthetic, the design leans heavily on massive, expressive typography and striking, high-resolution photography that evokes emotion and scale. The layout is spacious and editorial, favoring a minimalist structure that allows the client work to command center stage, creating an atmosphere of prestige, creativity, and global influence.",[33,29,507],[646,756],"Adrien Picard",[346,758],"Untitled Serif",[317,760,311],"Contentful",[762,764,766,768],{"score":763,"category":142},48,{"score":765,"category":145},97,{"score":767,"category":148},73,{"score":769,"category":151},83,[771,773,774,775],{"score":772,"category":142},56,{"score":765,"category":145},{"score":767,"category":148},{"score":769,"category":151},[161,169,165],"Website: Wolff Olins. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Global Brand Consultancy — Wolff Olins. Page content: [ Blank Street Adding a spark to the coffee run Adding a spark to the coffee run ](\u002Fwork\u002Fblank-street) [ Sandals & Beaches Resorts Rooted In Caribbean Soul ](\u002Fwork\u002Fsandals-and-beaches-resorts) [ Benefit Blazing new trails in beauty Blazing new trails in beauty ](\u002Fwork\u002Fbenefit) [ Ubisoft Anno An identity built from raw materials and ancient craft An identity built from raw materials and ancient craft ](\u002Fwork\u002Fubisoft-anno) [ Lloyds A next step forward A next step forward ](\u002Fwork\u002Flloyds) [ Decathlon Rewriting sport's playbook for billions of athletes Rewriting sport's playbook for billions of athletes ](\u002Fwork\u002Fdecathlon) [ Bite Back A battle against a broken food system ](\u002Fwork\u002Fbite-back) [ Patreon From membership model to creator company ](\u002Fwork\u002Fpatreon) [ LG Electronics Bringing a smile back to tech Bringing a smile back to tech ](\u002Fwork\u002Flg-electronics) [ New York Botanical Garden Renewing a New York institution Renewing a New York institution ](\u002Fwork\u002Fnybg) [ Bergdorf Goodman The people are the magic The people are the magic ](\u002Fwork\u002Fbergdorf-goodman) [ The Met Bringing art to everyone Bringing art to everyone ](\u002Fwork\u002Fthe-met) Blank Street Adding a spark to the coffee run 01\u002F12 Our Ambition We create transformative brands that move businesses, people and the world forward. Play\u002FPause Selected Work [ Sandals & Beaches Resorts Rooted In Caribbean Soul Travel and hospitalityPhysical EnvironmentsVisual IdentityVerbal Identity ](\u002Fwork\u002Fsandals-and-beaches-resorts) [ Lloyds A next step forward Financial ServicesBrand StrategyVisual IdentityBrand Architecture ](\u002Fwork\u002Flloyds) [ Rewriting sport's playbook for billions of athletes Decathlon Rewriting sport's playbook for billions of athletes SportsBrand StrategyBrand ArchitectureVisual Identity ](\u002Fwork\u002Fdecathlon) [ Blazing new trails in beauty Benefit Blazing new trails in beauty Consumer goodsVisual IdentityVerbal IdentityBrand Strategy ](\u002Fwork\u002Fbenefit) [ Adding a spark to the coffee run Blank Street Adding a spark to the coffee run Food and drinkBrand StrategyVerbal IdentityVisual Identity ](\u002Fwork\u002Fblank-street) Featured News [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fmeet-apples-new-brand-mascot-lil-finder-guy) Thinking [ Meet Apple's New Brand Mascot, 'Lil Finder Guy' ](\u002Fnews\u002Fmeet-apples-new-brand-mascot-lil-finder-guy) Global Principal Amanda Munilla explores the buzz behind Apple’s new mascot and their role in a brand’s toolkit for Muse by Clios. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Funafraid-to-flip-the-script) Inside [ Unafraid to flip the script ](\u002Fnews\u002Funafraid-to-flip-the-script) Born in the Sixties – a decade that questioned everything – we’ve always thrived on challenge and change. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fwhy-brands-are-re-embracing-the-power-of-the-tagline) Thinking [ Why brands are re-embracing the power of the tagline ](\u002Fnews\u002Fwhy-brands-are-re-embracing-the-power-of-the-tagline) Verbal Director William Rauscher explains in Design Week why the tagline resurgence isn’t just nostalgia. In an age of complexity, taglines offer clarity. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fwhy-japan-and-korea-are-outsmarting-western-brands-with-mascots) Thinking [ Why Japan and Korea are outsmarting Western brands with mascots ](\u002Fnews\u002Fwhy-japan-and-korea-are-outsmarting-western-brands-with-mascots) Creative Director Matthew Haysom explores how Western brands can catch up: by creating mascots that humanise products, build emotional stickiness, and generate measurable growth. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fby-leaning-into-change-luxury-is-learning-to-thrive) Thinking [ By leaning into change, luxury is learning to thrive ](\u002Fnews\u002Fby-leaning-into-change-luxury-is-learning-to-thrive) Global CEO Sairah Ashman writes for Fast Company on how leading brands are responding to change, shifting from exclusivity to experience-led and quiet luxury. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fthe-people-behind-the-pivot-engagement-within-brand-transformation) Clients [ The people behind the pivot: Engagement within brand transformation ](\u002Fnews\u002Fthe-people-behind-the-pivot-engagement-within-brand-transformation) Senior Engagement Director Melissa Priestman delves into the people behind the pivot – and what it really takes to make change meaningful. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fdear-1965-thanks-for-the-blueprint) Inside [ Dear 1965, thanks for the blueprint. ](\u002Fnews\u002Fdear-1965-thanks-for-the-blueprint) As we celebrate our 60th anniversary, we’re revisiting the blueprint that’s shaped us for six decades – and still drives us today. First up: Ambitious for the work. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002F3-ways-brands-can-win-back-consumer-confidence) Thinking [ 3 ways brands can win back consumer confidence ](\u002Fnews\u002F3-ways-brands-can-win-back-consumer-confidence) In her latest Fast Company article, Global CEO Sairah Ashman explores three actions brands can take to turn the tide and drive positive consumer sentiment. Full Story [ READ MOREREAD MOREREAD MORE READ MOREREAD MOREREAD MORE ](\u002Fnews\u002Fa-design-refresh-for-lloyds) Clients [ A design refresh for Lloyds ](\u002Fnews\u002Fa-design-refresh-for-lloyds) Creative Review explores our partnership with Lloyds, delving into the refreshed design philosophy in service of the new positioning ‘Lloyds moves everyone forward’. Full Story [ See More ](\u002Fnews). A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Wolff Olins. The overall color palette features Black, White, Gray. The typography features Monument Grotesk (Sans Serif, Dinamo), Untitled Serif (Serif, Klim Type). Built using Amazon Web Services, Contentful, Vercel. AI description: Wolff Olins is a premier global brand consultancy that specializes in shaping the identities of world-leading organizations and ambitious startups. The website serves as a high-impact portfolio, showcasing transformative work through immersive, full-bleed imagery and cinematic storytelling. It positions the agency as a strategic partner for leaders navigating pivotal inflection points, emphasizing a philosophy of defying convention and redefining brand purpose. The visual identity is sophisticated, bold, and unapologetically modern. Utilizing a high-contrast aesthetic, the design leans heavily on massive, expressive typography and striking, high-resolution photography that evokes emotion and scale. The layout is spacious and editorial, favoring a minimalist structure that allows the client work to command center stage, creating an atmosphere of prestige, creativity, and global influence.",{"id":779,"website_id":780,"page_id":779,"name":781,"slug":782,"url":783,"website_name":781,"website_slug":782,"website_url":784,"result_url":783,"fetched_at":785,"score":786,"score_boost":395,"ai_score":534,"freshness_score":651,"scored_at":787,"page_name":399,"page_url":783,"page_title":788,"page_description":789,"page_content":790,"page_sort":395,"is_home":402,"is_home_rank":403,"page_type_id":404,"page_type_name":46,"cover":791,"cover_mobile":794,"cover_sequence":796,"translations":887,"industry":623,"styles":890,"credits":891,"font_families":892,"technologies":893,"pagespeed":895,"pagespeed_mobile":901,"buckets":907,"search_payload":908},"d3a2b1a7-e9ce-4179-bc5e-b5961c18f9f3","e09d6369-1ea3-44e9-83b4-b9fcd1bca689","Rejouice","rejouice","https:\u002F\u002Frejouice.com\u002F","https:\u002F\u002Frejouice.com","2026-05-05T08:25:43.000Z",81,"2026-05-23T19:10:17.000Z","REJOUICE® | The Growth Accelerator","REJOUICE is dedicated to transforming visions into brands. From strategy to execution, performance, and ongoing support, we’re your all-in-one digital partner.","Strategy, Design, Performance. Global Creative & Technology Agency. Showreel Play Reel We turn founders’ visions into remarkable brands by combining strategy, design, and performance marketing, all under one roof. Explore our services. - ## Tomorrow’s brands, today. Since 2013, we have been recognized globally for helping founders build market-defining brands. We partner with five clients a year to give each one the focus and care they deserve. ↗Learn more↗ Highlights ↗See the work↗ - [ { \"dimensions\": { \"width\": 2880, \"height\": 1656 }, \"alt\": null, \"copyright\": null, \"url\": \"https:\u002F\u002Fimages.prismic.io\u002Frejouice-2024\u002FZ1r5Y5bqstJ98aaF\\_rivian.jpg?auto=format,compress\", \"id\": \"Z1r5Y5bqstJ98aaF\", \"edit\": { \"x\": 0, \"y\": 0, \"zoom\": 1, \"background\": \"transparent\" } } Case study Rivian ](\u002Fwork\u002Frivian) - [ { \"dimensions\": { \"width\": 1340, \"height\": 1740 }, \"alt\": null, \"copyright\": null, \"url\": \"https:\u002F\u002Fimages.prismic.io\u002Frejouice-2024\u002FZ2AYnZbqstJ98i2G\\_oura-abdul-ovaice-photography-cd-21.png?auto=format,compress\", \"id\": \"Z2AYnZbqstJ98i2G\", \"edit\": { \"x\": 0, \"y\": 0, \"zoom\": 1, \"background\": \"transparent\" } } Case study Oura Ring ](\u002Fwork\u002Foura-ring) - [ { \"dimensions\": { \"width\": 1336, \"height\": 1740 }, \"alt\": null, \"copyright\": null, \"url\": \"https:\u002F\u002Fimages.prismic.io\u002Frejouice-2024\u002FZ2AYnJbqstJ98i2E\\_moxionpower.2023.04.onlocation-17821.png?auto=format,compress\", \"id\": \"Z2AYnJbqstJ98i2E\", \"edit\": { \"x\": 0, \"y\": 0, \"zoom\": 1, \"background\": \"transparent\" } } Case study Moxion Power ](\u002Fwork\u002Fmoxion-power) - - - - - - - - - - - - - - - - Rejouice at a Glance.hello@rejouice.com 60 brands _successfully launched since 2013._ Technology Finance E-commerce BioTech Automotive Healthcare Real Estate Fashion Energy Retail Manufacturing Software Consumer Goods Transportation Hospitality Defense Logistics 70+ industry-recognized awards. E-commerce _10+ years of expertise_ 2 Engagement Models _Classic \u002F Venture_ ↗Learn more↗ Driving 150%LTV:CAC in average 15% Catalyzed ~71,000 pre-orders _after brand reveal_ (approximately $5.68 billion). $5M+ in new business _generated within 90 days of launch_ ↗Case Study↗ 2 Offices San Diego, USA01:23:10AM Paris, France10:23:10AM 60 brands _successfully launched since 2013._ Technology Finance E-commerce BioTech Automotive Healthcare Real Estate Fashion Energy Retail Manufacturing Software Consumer Goods Transportation Hospitality Defense Logistics 70+ industry-recognized awards. E-commerce _10+ years of expertise_ 2 Engagement Models _Classic \u002F Venture_ ↗Learn more↗ Driving 150%LTV:CAC in average 15% Catalyzed ~71,000 pre-orders _after brand reveal_ (approximately $5.68 billion). $5M+ in new business _generated within 90 days of launch_ ↗Case Study↗ 2 Offices San Diego, USA01:23:10AM Paris, France10:23:10AM Our approach. - ### A simple philosophy: quality over quantity. We partner with five clients a year to deliver unmatched focus, and impact. Every detail is carefully crafted, every decision strategic, and every outcome transformative. - ### Performance & emotion. You need both. We craft brands that become category leaders. These brands aren’t built on products alone. Emotional connection and sustainable growth are the two essentials to get there. This is how you drive retention and advocacy. [ G e t t o k n o w u s A b o u t U s ](\u002Fabout) - Home - Work - About - Services - Contact - ↗Instagram↗ - ↗LinkedIn↗ New Business: hello@rejouice.com Terms of use©13—26 Sign up for our newsletter (No spam) Do it once. Do it right. New Business: hello@rejouice.com Sign up for our newsletter (No spam) - Home - Work - About - Services - Contact - ↗Instagram↗ - ↗LinkedIn↗ San Diego—USA Paris—France Terms of use©13—26",{"id":792,"height":13,"width":12,"blurhash":793},"f6dbaec8-2871-49b9-ae45-c8f5e7eca83d","radial-gradient(at 0 0,#808080,#00000000 50%),radial-gradient(at 33% 0,#7e7e7e,#00000000 50%),radial-gradient(at 67% 0,#7f7f7f,#00000000 50%),radial-gradient(at 100% 0,#808080,#00000000 50%),radial-gradient(at 0 50%,#717171,#00000000 50%),radial-gradient(at 33% 50%,#707070,#00000000 50%),radial-gradient(at 67% 50%,#787878,#00000000 50%),radial-gradient(at 100% 50%,#797979,#00000000 50%),radial-gradient(at 0 100%,#000000,#00000000 50%),radial-gradient(at 33% 100%,#000000,#00000000 50%),radial-gradient(at 67% 100%,#000000,#00000000 50%),radial-gradient(at 100% 100%,#000000,#00000000 50%)",{"id":795,"height":15,"width":14,"blurhash":52},"9ce41d69-8f29-478b-bda8-a49b5c0b9c57",[797,800,803,806,809,812,815,818,821,824,827,830,833,836,839,842,845,848,851,854,857,860,863,866,869,872,875,878,881,884],{"directus_files_id":798},{"id":799},"7d809ce9-cde6-4504-b2b1-5dc35e021153",{"directus_files_id":801},{"id":802},"ed153ca3-c943-4c4c-a822-b80b3f88c9ea",{"directus_files_id":804},{"id":805},"108381ba-4e4a-4633-85ed-5fc6183b76ae",{"directus_files_id":807},{"id":808},"a3f2303e-cdea-4656-b7b3-690ed754c814",{"directus_files_id":810},{"id":811},"989cc406-9902-4cea-88fb-04b958b361ea",{"directus_files_id":813},{"id":814},"6b31953e-d739-444a-8942-bf27cc044365",{"directus_files_id":816},{"id":817},"9362b1ba-5522-4b92-ad9f-270889ffb6c1",{"directus_files_id":819},{"id":820},"ca908881-6bcf-4f86-8f8d-9a3e86555127",{"directus_files_id":822},{"id":823},"12399c1e-1ee3-47f2-aee0-885bc1ee100c",{"directus_files_id":825},{"id":826},"d6d5b82f-53c6-419a-8f8c-2f490073cba9",{"directus_files_id":828},{"id":829},"9f2890e5-0b54-43f5-87c9-ebeeb8e04c70",{"directus_files_id":831},{"id":832},"a6ef41df-82a8-4ce5-9967-175cb1d55467",{"directus_files_id":834},{"id":835},"22332f33-9236-4f35-b355-cd7f00bafc1f",{"directus_files_id":837},{"id":838},"806dcf88-27bb-4015-bdd4-ce222c3dc832",{"directus_files_id":840},{"id":841},"8c3645ed-9df5-4082-9fc7-a564513d2d44",{"directus_files_id":843},{"id":844},"3f017b5f-c171-479d-9591-5967b153a57e",{"directus_files_id":846},{"id":847},"2410f73c-d704-492c-b6fa-a89917cfab63",{"directus_files_id":849},{"id":850},"662d747a-2221-44f3-8783-63da0cca83fb",{"directus_files_id":852},{"id":853},"5b1a31c0-b7d9-486b-879c-21e16c678eba",{"directus_files_id":855},{"id":856},"6dcdedd8-0560-4aef-9edb-ab85ceba135a",{"directus_files_id":858},{"id":859},"e3efb4ae-b793-49b5-b2b8-c84c3daac649",{"directus_files_id":861},{"id":862},"65bc8e8a-2dd0-4ee4-ae3a-6c522147c8dc",{"directus_files_id":864},{"id":865},"49b1f0e0-8bbe-45bb-9742-84795fe1342c",{"directus_files_id":867},{"id":868},"bfae31cd-df97-47e5-8961-428df15c6810",{"directus_files_id":870},{"id":871},"7899615d-2e75-4623-b288-f7d94def3cd0",{"directus_files_id":873},{"id":874},"b968b7ed-a85e-47db-8315-1cec6281bafd",{"directus_files_id":876},{"id":877},"21699ea8-adc9-4201-81a9-8606843ec82d",{"directus_files_id":879},{"id":880},"96749e6a-23a9-4a4d-8108-a6b46206297f",{"directus_files_id":882},{"id":883},"99f90ed2-cd1a-4a70-a98f-5c1e86f117be",{"directus_files_id":885},{"id":886},"d714df9d-ceb0-4e4c-9295-85769d1fbd49",[888],{"languages_code":503,"description":889},"Rejouice is a high-impact global creative and technology agency positioned as a 'growth accelerator' for ambitious brands. The agency offers a holistic suite of services ranging from core strategy and design to performance marketing and technical execution, aiming to transform visionary concepts into market-leading digital identities.\n\nThe visual identity is defined by a bold, sophisticated, and minimalist aesthetic. Utilizing massive, high-contrast typography and a stark dark mode palette, the design communicates authority and modern elegance. The use of cinematic imagery and expansive whitespace creates a premium, editorial feel that targets high-growth enterprises and luxury-leaning tech brands seeking a cutting-edge digital partner.",[33,26,507],[],[336],[309,315,894,311,132],"Prismic",[896,898,899,900],{"score":897,"category":142},63,{"score":786,"category":145},{"score":767,"category":148},{"score":149,"category":151},[902,904,905,906],{"score":903,"category":142},51,{"score":786,"category":145},{"score":767,"category":148},{"score":149,"category":151},[161,169,165],"Website: Rejouice. Page: Homepage. Page type: Home \u002F Landing Page. Page title: REJOUICE® | The Growth Accelerator. Page description: REJOUICE is dedicated to transforming visions into brands. From strategy to execution, performance, and ongoing support, we’re your all-in-one digital partner.. Page content: Strategy, Design, Performance. Global Creative & Technology Agency. Showreel Play Reel We turn founders’ visions into remarkable brands by combining strategy, design, and performance marketing, all under one roof. Explore our services. - ## Tomorrow’s brands, today. Since 2013, we have been recognized globally for helping founders build market-defining brands. We partner with five clients a year to give each one the focus and care they deserve. ↗Learn more↗ Highlights ↗See the work↗ - [ { \"dimensions\": { \"width\": 2880, \"height\": 1656 }, \"alt\": null, \"copyright\": null, \"url\": \"https:\u002F\u002Fimages.prismic.io\u002Frejouice-2024\u002FZ1r5Y5bqstJ98aaF\\_rivian.jpg?auto=format,compress\", \"id\": \"Z1r5Y5bqstJ98aaF\", \"edit\": { \"x\": 0, \"y\": 0, \"zoom\": 1, \"background\": \"transparent\" } } Case study Rivian ](\u002Fwork\u002Frivian) - [ { \"dimensions\": { \"width\": 1340, \"height\": 1740 }, \"alt\": null, \"copyright\": null, \"url\": \"https:\u002F\u002Fimages.prismic.io\u002Frejouice-2024\u002FZ2AYnZbqstJ98i2G\\_oura-abdul-ovaice-photography-cd-21.png?auto=format,compress\", \"id\": \"Z2AYnZbqstJ98i2G\", \"edit\": { \"x\": 0, \"y\": 0, \"zoom\": 1, \"background\": \"transparent\" } } Case study Oura Ring ](\u002Fwork\u002Foura-ring) - [ { \"dimensions\": { \"width\": 1336, \"height\": 1740 }, \"alt\": null, \"copyright\": null, \"url\": \"https:\u002F\u002Fimages.prismic.io\u002Frejouice-2024\u002FZ2AYnJbqstJ98i2E\\_moxionpower.2023.04.onlocation-17821.png?auto=format,compress\", \"id\": \"Z2AYnJbqstJ98i2E\", \"edit\": { \"x\": 0, \"y\": 0, \"zoom\": 1, \"background\": \"transparent\" } } Case study Moxion Power ](\u002Fwork\u002Fmoxion-power) - - - - - - - - - - - - - - - - Rejouice at a Glance.hello@rejouice.com 60 brands _successfully launched since 2013._ Technology Finance E-commerce BioTech Automotive Healthcare Real Estate Fashion Energy Retail Manufacturing Software Consumer Goods Transportation Hospitality Defense Logistics 70+ industry-recognized awards. E-commerce _10+ years of expertise_ 2 Engagement Models _Classic \u002F Venture_ ↗Learn more↗ Driving 150%LTV:CAC in average 15% Catalyzed ~71,000 pre-orders _after brand reveal_ (approximately $5.68 billion). $5M+ in new business _generated within 90 days of launch_ ↗Case Study↗ 2 Offices San Diego, USA01:23:10AM Paris, France10:23:10AM 60 brands _successfully launched since 2013._ Technology Finance E-commerce BioTech Automotive Healthcare Real Estate Fashion Energy Retail Manufacturing Software Consumer Goods Transportation Hospitality Defense Logistics 70+ industry-recognized awards. E-commerce _10+ years of expertise_ 2 Engagement Models _Classic \u002F Venture_ ↗Learn more↗ Driving 150%LTV:CAC in average 15% Catalyzed ~71,000 pre-orders _after brand reveal_ (approximately $5.68 billion). $5M+ in new business _generated within 90 days of launch_ ↗Case Study↗ 2 Offices San Diego, USA01:23:10AM Paris, France10:23:10AM Our approach. - ### A simple philosophy: quality over quantity. We partner with five clients a year to deliver unmatched focus, and impact. Every detail is carefully crafted, every decision strategic, and every outcome transformative. - ### Performance & emotion. You need both. We craft brands that become category leaders. These brands aren’t built on products alone. Emotional connection and sustainable growth are the two essentials to get there. This is how you drive retention and advocacy. [ G e t t o k n o w u s A b o u t U s ](\u002Fabout) - Home - Work - About - Services - Contact - ↗Instagram↗ - ↗LinkedIn↗ New Business: hello@rejouice.com Terms of use©13—26 Sign up for our newsletter (No spam) Do it once. Do it right. New Business: hello@rejouice.com Sign up for our newsletter (No spam) - Home - Work - About - Services - Contact - ↗Instagram↗ - ↗LinkedIn↗ San Diego—USA Paris—France Terms of use©13—26. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features Black, White, Gray. The typography features Suisse Intl (Swiss Typefaces). Built using Node.js, Nuxt.js, Prismic, Vercel, Vue.js. AI description: Rejouice is a high-impact global creative and technology agency positioned as a 'growth accelerator' for ambitious brands. The agency offers a holistic suite of services ranging from core strategy and design to performance marketing and technical execution, aiming to transform visionary concepts into market-leading digital identities. The visual identity is defined by a bold, sophisticated, and minimalist aesthetic. Utilizing massive, high-contrast typography and a stark dark mode palette, the design communicates authority and modern elegance. The use of cinematic imagery and expansive whitespace creates a premium, editorial feel that targets high-growth enterprises and luxury-leaning tech brands seeking a cutting-edge digital partner."]