[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"website-detail-the-plus":3,"facets-{\"includeAuthors\":\"false\"}":148,"facets-baseline-false":311,"similar-websites-the-plus":344},{"id":4,"name":5,"slug":6,"url":7,"dateUpdated":8,"fetchedAt":9,"coverId":10,"coverMobileId":11,"coverWidth":12,"coverHeight":13,"coverMobileWidth":14,"coverMobileHeight":15,"descriptionEn":16,"seoMeta":17,"industry":20,"styles":24,"credits":37,"pages":52,"typefaces":64,"technologiesByCategory":69,"pagespeedDesktop":98,"pagespeedMobile":109,"performanceDesktop":101,"performanceMobile":111,"colorBuckets":116,"colorPalette":129},"e329586f-6270-4499-86aa-ef3b1e9acb34","The Plus","the-plus","https:\u002F\u002Ftheplus.no","2026-05-23T19:17:53.000Z","2026-05-04T20:10:55.000Z","d6aa8dc0-e255-49dd-8aa9-0d641fbbc5a2","51eda932-f8e2-4c05-9699-ba6ee6d291fa",1440,900,780,1688,"The Plus is a pioneering industrial facility dedicated to sustainable furniture manufacturing, positioning itself as the world's most environmentally friendly factory. 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naturtyper, og Vestre undersøker hvordan vi kan få større biologisk mangfold i urbane områder gjennom smart møbeldesign og vegetasjonsintervensjoner. Vi presenterer Vestre Habitats!","Å bevare vårt biologiske mangfold Byparker og grøntområder representerer viktige naturtyper, og Vestre undersøker hvordan vi kan få større biologisk mangfold i urbane områder gjennom smart møbeldesign og vegetasjonsintervensjoner. Vi presenterer Vestre Habitats! Danish Design Award logo Å stoppe tapet av biologisk mangfold globalt En million arter av dyr, planter og sopp er nå truet med utryddelse. Biomangfold er viktig for alt liv på jorden fordi det bidrar til stabile økosystemer. Naturmangfoldet kan bevares gjennom mer kunnskap og vern. Det går an å redde natur Vi vil arbeide for økt kunnskap og bevisstgjøring og ønsker å snu den negative trenden med bidraget vårt: funksjonelle og smarte designmøbler som beskytter naturlige prosesser, for eksempel nedbrytning i død ved. En tilsynelatende livløs tømmerstokk skjuler et myldrende univers av mikroskopiske arter og levesteder. Urban biodiversity Sommerfugl (Lepidoptera) Sommerfugl ikon Larver (Larva) Larver ikon Meitemark (Lumbricidae) Meitemark ikon Sopp (Eumycota) Sopp ikon Pattedyr (Mammalia) Pattedyr ikon Villblomster (Flores) Villblomster ikon Fugler (Aves) Fugler ikon Mikrober (Bacteria) Mikrober ikon Bie (Anthophila) Bie ikon Biller (Coleoptera) Biller ikon Larver (Larva) Larver ikon Mikrober (Bacteria) Mikrober ikon Bie (Anthophila) Bie ikon Fugler (Aves) Fugler ikon Vestre Habitats DECAY EDGE - LEAF - WINGS Biller (Coleoptera) Biller ikon Larver (Larva) Larver ikon Vestre Habitats HOUSE Sopp (Eumycota) Sopp ikon Mikrober (Bacteria) Mikrober ikon Vestre Habitats LOG Pattedyr (Mammalia) Pattedyr ikon Larver (Larva) Larver ikon Biller (Coleoptera) Biller ikon Vestre Habitats PILE Bie (Anthophila) Bie ikon Biller (Coleoptera) Biller ikon Fugler (Aves) Fugler ikon Villblomster (Flores) Villblomster ikon Vestre Habitats DECAY EDGE - LEAF - WINGS Forrige Neste Produktoversikt DECAY EDGE DECAY EDGE er en kombinasjon av kompost og plantekasse. Den gjør det mulig å skape levende mikrohabitater ut av en kombinasjon av materialer, som stein, tre, organisk materiale, jord, ulike planter og vannelementer. Slik lager man et miljø hvor små skapninger både kan gjemme seg og finne mat. Sommerfugl (Lepidoptera) Sommerfugl ikon Biller (Coleoptera) Biller ikon Larver (Larva) Larver ikon Meitemark (Lumbricidae) Meitemark ikon Sopp (Eumycota) Sopp ikon Pattedyr (Mammalia) Pattedyr ikon Mikrober (Bacteria) Mikrober ikon Velg modell Les mer [ ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fprodukter\u002Fdecay-edge) HOUSE HOUSE-benkene gjør det mulig å arrangere en eller flere tømmerstokker og grener i en organisert stabel, slik at man kan sitte på benken og følge med på den langsomme nedbrytningsprosessen. Larver (Larva) Larver ikon Biller (Coleoptera) Biller ikon Meitemark (Lumbricidae) Meitemark ikon Pattedyr (Mammalia) Pattedyr ikon Mikrober (Bacteria) Mikrober ikon Sopp (Eumycota) Sopp ikon Les mer [ ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fprodukter\u002Fhouse) LEAF LEAF er et insektshotell designet for å skaffe insekter et hjem midt i byen. Produktets form er basert på et stilisert blad. Designet er minimalistisk og har samtidig en skulpturell karakter som lett kan plasseres både alene eller i grupper. Larver (Larva) Larver ikon Sommerfugl (Lepidoptera) Sommerfugl ikon Biller (Coleoptera) Biller ikon Bie (Anthophila) Bie ikon Villblomster (Flores) Villblomster ikon Velg modell Les mer [ ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fprodukter\u002Fleaf-insektshotell) LOG LOG-benken gjør det mulig å arrangere en eller flere tømmerstokker og grener i en organisert stabel, slik at man kan sitte på benken og følge med på den langsomme nedbrytningsprosessen. Larver (Larva) Larver ikon Biller (Coleoptera) Biller ikon Meitemark (Lumbricidae) Meitemark ikon Mikrober (Bacteria) Mikrober ikon Sopp (Eumycota) Sopp ikon Velg modell Les mer [ ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fprodukter\u002Flog) PILE Med PILE benk kan hauger med overskuddsmateriale i form av større steiner og grus enkelt plasseres i små steinrøyser. Biller (Coleoptera) Biller ikon Larver (Larva) Larver ikon Meitemark (Lumbricidae) Meitemark ikon Mikrober (Bacteria) Mikrober ikon Sopp (Eumycota) Sopp ikon Pattedyr (Mammalia) Pattedyr ikon Velg modell Les mer [ ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fprodukter\u002Fpile-bench) WINGS Det er ikke mangel på mat som hindrer antallet fugleflokker til å utvikle seg, men mangelen på trygge hulrom. Det kan løses ganske enkelt ved å sette opp flere reirbokser. WINGS fuglehus tilbyr variasjoner. Fugler (Aves) Fugler ikon Larver (Larva) Larver ikon Velg modell Les mer [ ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fprodukter\u002Fwings-fuglehus) Møt designerne Rett før utgangen av 2019 tok Alexander Qual og René Hougaard, uavhengig av hverandre, kontakt med Vestre. Begge hadde samme tilnærming og samme grunnidé; å utvikle utemøbler for å øke biologisk mangfold i urbane rom. Initiativet, iderikdommen og det tette samarbeidet deres har resultert i starten på en ny og spennende møbelserie for Vestre: Vestre Habitats. [ Alexander Qual Qual Design Qual Design og Rethink er et fremtidsrettet designstudios som utvikler og bygger relevante og tydelige merkevarer. De jobber bredt og utvikler sterke nyskapende konsepter og innovative løsninger for en positiv og bærekraftig fremtid. Les mer ](https:\u002F\u002Fwww.vestrehabitats.no\u002Falexander-qual) [ René Hougaard Arde ARDE vil utgjøre en forskjell og bruke kompetansen vår til å designe prosjekter og produkter som støtter opp om den sirkulære tankegangen og en bærekraftig utvikling. Ved å jobbe i det spennende skjæringspunktet mellom natur, arkitektur og produktdesign er ARDE med i fronten når det kommer til å skape en endring. Les mer ](https:\u002F\u002Fwww.vestrehabitats.no\u002Frene-hougaard) Opplev produktene I Vestre har vi alltid designet og utviklet nye møbelløsninger rundt brukeren. I løpet av en testperiode skal vi undersøke om vi lykkes med å skape attraktive og trygge boliger for titusenvis av nye, mangfoldige beboere: Sopp, insekter, bakterier, småkryp og hullrugende fugler. Alle er velkomne! - [ 1 Bergen botaniske hage, Norge ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fbesoksomrader\u002Fbergen-botaniske-hage) - [ 2 The Plus, Magnor, Norge ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fbesoksomrader\u002Fthe-plus-magnor) - [ 3 Bygdø Kongsgård, Norge ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fbesoksomrader\u002Fbygdoy-kongsgard) - [ 4 Paradisbukta, Norge ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fbesoksomrader\u002Fparadisbukta) - [ 5 Ege Carpets, Danmark ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fbesoksomrader\u002Fege-carpets) Dette skal vi oppnå Fem utfordringer der Vestre Habitats kan være med på å gjøre en forskjell: - 1 Vi er antakelig på vei mot den sjette masseutryddelsen av natur og biologisk mangfold i jordens historie. Det trengs flere områder som gir plass til biologisk mangfold. - 2 Et stort biomangfold avhenger av varierte områder. Byer kan bidra til dette gjennom å la natur være natur og at planter, dyr og sopp får tid og rom til å gjennomføre hele livssykluser. - 3 For at vi skal ta vare på naturen, må vi se at vi lever i den, og lære om den. Folk må også få lære om den naturen som er liten, rotete og i nedbryting. - 4 Mange insektgrupper opplever nedgang som følge av mangel på leveområder og mat. 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By reimagining city parks and green spaces as vital ecological habitats, the project seeks to bridge the gap between urban living and the natural world, fostering a more resilient and biodiverse environment within metropolitan areas.\n\nThe visual identity is defined by a charming, illustrative aesthetic that utilizes a soft, organic color palette of deep forest greens, earthy tones, and warm yellows. The use of flat, stylized character illustrations and nature motifs creates an approachable and optimistic atmosphere, effectively communicating environmental stewardship without the clinical feel of traditional urban planning. It is a sophisticated yet whimsical brand designed to inspire urbanites, architects, and city planners alike.","Architecture & Real Estate",[30,464,465],"Illustrative \u002F Hand-drawn","Vibrant \u002F Colorful",[46,467],"Rethink",[66],[72],[471,472,474,475],{"score":205,"category":100},{"score":473,"category":103},93,{"score":104,"category":106},{"score":200,"category":108},[477,478,479,480],{"score":204,"category":100},{"score":473,"category":103},{"score":114,"category":106},{"score":200,"category":108},[118,122,126,482],"orange","Website: Vestre Habitats. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Vestre Habitats. Page description: Byparker og grøntområder representerer viktige naturtyper, og Vestre undersøker hvordan vi kan få større biologisk mangfold i urbane områder gjennom smart møbeldesign og vegetasjonsintervensjoner. Vi presenterer Vestre Habitats!. Page content: Å bevare vårt biologiske mangfold Byparker og grøntområder representerer viktige naturtyper, og Vestre undersøker hvordan vi kan få større biologisk mangfold i urbane områder gjennom smart møbeldesign og vegetasjonsintervensjoner. Vi presenterer Vestre Habitats! Danish Design Award logo Å stoppe tapet av biologisk mangfold globalt En million arter av dyr, planter og sopp er nå truet med utryddelse. Biomangfold er viktig for alt liv på jorden fordi det bidrar til stabile økosystemer. Naturmangfoldet kan bevares gjennom mer kunnskap og vern. Det går an å redde natur Vi vil arbeide for økt kunnskap og bevisstgjøring og ønsker å snu den negative trenden med bidraget vårt: funksjonelle og smarte designmøbler som beskytter naturlige prosesser, for eksempel nedbrytning i død ved. En tilsynelatende livløs tømmerstokk skjuler et myldrende univers av mikroskopiske arter og levesteder. Urban biodiversity Sommerfugl (Lepidoptera) Sommerfugl ikon Larver (Larva) Larver ikon Meitemark (Lumbricidae) Meitemark ikon Sopp (Eumycota) Sopp ikon Pattedyr (Mammalia) Pattedyr ikon Villblomster (Flores) Villblomster ikon Fugler (Aves) Fugler ikon Mikrober (Bacteria) Mikrober ikon Bie (Anthophila) Bie ikon Biller (Coleoptera) Biller ikon Larver (Larva) Larver ikon Mikrober (Bacteria) Mikrober ikon Bie (Anthophila) Bie ikon Fugler (Aves) Fugler ikon Vestre Habitats DECAY EDGE - LEAF - WINGS Biller (Coleoptera) Biller ikon Larver (Larva) Larver ikon Vestre Habitats HOUSE Sopp (Eumycota) Sopp ikon Mikrober (Bacteria) Mikrober ikon Vestre Habitats LOG Pattedyr (Mammalia) Pattedyr ikon Larver (Larva) Larver ikon Biller (Coleoptera) Biller ikon Vestre Habitats PILE Bie (Anthophila) Bie ikon Biller (Coleoptera) Biller ikon Fugler (Aves) Fugler ikon Villblomster (Flores) Villblomster ikon Vestre Habitats DECAY EDGE - LEAF - WINGS Forrige Neste Produktoversikt DECAY EDGE DECAY EDGE er en kombinasjon av kompost og plantekasse. Den gjør det mulig å skape levende mikrohabitater ut av en kombinasjon av materialer, som stein, tre, organisk materiale, jord, ulike planter og vannelementer. Slik lager man et miljø hvor små skapninger både kan gjemme seg og finne mat. Sommerfugl (Lepidoptera) Sommerfugl ikon Biller (Coleoptera) Biller ikon Larver (Larva) Larver ikon Meitemark (Lumbricidae) Meitemark ikon Sopp (Eumycota) Sopp ikon Pattedyr (Mammalia) Pattedyr ikon Mikrober (Bacteria) Mikrober ikon Velg modell Les mer [ ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fprodukter\u002Fdecay-edge) HOUSE HOUSE-benkene gjør det mulig å arrangere en eller flere tømmerstokker og grener i en organisert stabel, slik at man kan sitte på benken og følge med på den langsomme nedbrytningsprosessen. Larver (Larva) Larver ikon Biller (Coleoptera) Biller ikon Meitemark (Lumbricidae) Meitemark ikon Pattedyr (Mammalia) Pattedyr ikon Mikrober (Bacteria) Mikrober ikon Sopp (Eumycota) Sopp ikon Les mer [ ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fprodukter\u002Fhouse) LEAF LEAF er et insektshotell designet for å skaffe insekter et hjem midt i byen. Produktets form er basert på et stilisert blad. Designet er minimalistisk og har samtidig en skulpturell karakter som lett kan plasseres både alene eller i grupper. Larver (Larva) Larver ikon Sommerfugl (Lepidoptera) Sommerfugl ikon Biller (Coleoptera) Biller ikon Bie (Anthophila) Bie ikon Villblomster (Flores) Villblomster ikon Velg modell Les mer [ ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fprodukter\u002Fleaf-insektshotell) LOG LOG-benken gjør det mulig å arrangere en eller flere tømmerstokker og grener i en organisert stabel, slik at man kan sitte på benken og følge med på den langsomme nedbrytningsprosessen. Larver (Larva) Larver ikon Biller (Coleoptera) Biller ikon Meitemark (Lumbricidae) Meitemark ikon Mikrober (Bacteria) Mikrober ikon Sopp (Eumycota) Sopp ikon Velg modell Les mer [ ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fprodukter\u002Flog) PILE Med PILE benk kan hauger med overskuddsmateriale i form av større steiner og grus enkelt plasseres i små steinrøyser. Biller (Coleoptera) Biller ikon Larver (Larva) Larver ikon Meitemark (Lumbricidae) Meitemark ikon Mikrober (Bacteria) Mikrober ikon Sopp (Eumycota) Sopp ikon Pattedyr (Mammalia) Pattedyr ikon Velg modell Les mer [ ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fprodukter\u002Fpile-bench) WINGS Det er ikke mangel på mat som hindrer antallet fugleflokker til å utvikle seg, men mangelen på trygge hulrom. Det kan løses ganske enkelt ved å sette opp flere reirbokser. WINGS fuglehus tilbyr variasjoner. Fugler (Aves) Fugler ikon Larver (Larva) Larver ikon Velg modell Les mer [ ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fprodukter\u002Fwings-fuglehus) Møt designerne Rett før utgangen av 2019 tok Alexander Qual og René Hougaard, uavhengig av hverandre, kontakt med Vestre. Begge hadde samme tilnærming og samme grunnidé; å utvikle utemøbler for å øke biologisk mangfold i urbane rom. Initiativet, iderikdommen og det tette samarbeidet deres har resultert i starten på en ny og spennende møbelserie for Vestre: Vestre Habitats. [ Alexander Qual Qual Design Qual Design og Rethink er et fremtidsrettet designstudios som utvikler og bygger relevante og tydelige merkevarer. De jobber bredt og utvikler sterke nyskapende konsepter og innovative løsninger for en positiv og bærekraftig fremtid. Les mer ](https:\u002F\u002Fwww.vestrehabitats.no\u002Falexander-qual) [ René Hougaard Arde ARDE vil utgjøre en forskjell og bruke kompetansen vår til å designe prosjekter og produkter som støtter opp om den sirkulære tankegangen og en bærekraftig utvikling. Ved å jobbe i det spennende skjæringspunktet mellom natur, arkitektur og produktdesign er ARDE med i fronten når det kommer til å skape en endring. Les mer ](https:\u002F\u002Fwww.vestrehabitats.no\u002Frene-hougaard) Opplev produktene I Vestre har vi alltid designet og utviklet nye møbelløsninger rundt brukeren. I løpet av en testperiode skal vi undersøke om vi lykkes med å skape attraktive og trygge boliger for titusenvis av nye, mangfoldige beboere: Sopp, insekter, bakterier, småkryp og hullrugende fugler. Alle er velkomne! - [ 1 Bergen botaniske hage, Norge ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fbesoksomrader\u002Fbergen-botaniske-hage) - [ 2 The Plus, Magnor, Norge ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fbesoksomrader\u002Fthe-plus-magnor) - [ 3 Bygdø Kongsgård, Norge ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fbesoksomrader\u002Fbygdoy-kongsgard) - [ 4 Paradisbukta, Norge ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fbesoksomrader\u002Fparadisbukta) - [ 5 Ege Carpets, Danmark ](https:\u002F\u002Fwww.vestrehabitats.no\u002Fbesoksomrader\u002Fege-carpets) Dette skal vi oppnå Fem utfordringer der Vestre Habitats kan være med på å gjøre en forskjell: - 1 Vi er antakelig på vei mot den sjette masseutryddelsen av natur og biologisk mangfold i jordens historie. Det trengs flere områder som gir plass til biologisk mangfold. - 2 Et stort biomangfold avhenger av varierte områder. Byer kan bidra til dette gjennom å la natur være natur og at planter, dyr og sopp får tid og rom til å gjennomføre hele livssykluser. - 3 For at vi skal ta vare på naturen, må vi se at vi lever i den, og lære om den. Folk må også få lære om den naturen som er liten, rotete og i nedbryting. - 4 Mange insektgrupper opplever nedgang som følge av mangel på leveområder og mat. To viktige årsaker er at det har blitt mindre artsrikt kulturlandskap o …. A Clean \u002F Minimalist, Illustrative \u002F Hand-drawn, Vibrant \u002F Colorful website in the Architecture & Real Estate industry. Designed by Værsågod and Rethink. The overall color palette features Black, Gray, White, Orange. The typography features Graphik (Sans Serif, Commercial Type). Built using ActiveCampaign. AI description: Vestre Habitats is a mission-driven initiative dedicated to enhancing urban biodiversity through innovative furniture design and strategic vegetation interventions. By reimagining city parks and green spaces as vital ecological habitats, the project seeks to bridge the gap between urban living and the natural world, fostering a more resilient and biodiverse environment within metropolitan areas. The visual identity is defined by a charming, illustrative aesthetic that utilizes a soft, organic color palette of deep forest greens, earthy tones, and warm yellows. The use of flat, stylized character illustrations and nature motifs creates an approachable and optimistic atmosphere, effectively communicating environmental stewardship without the clinical feel of traditional urban planning. 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No products in the basket. THE VINES - WHAT IS THE VINES? - Who We Are - The Idea - The Places - Winemaking - Experience - Culture - Sustainability - Join Us - REGIONS - Champagne - Mendoza - Montalcino - The Rhône - Piedmont - Napa Valley - Priorat - The Mosel - Douro Valley - Willamette Valley - Paso Robles - MEMBERSHIP - About Us - Our Team - EXPERIENCES - All Experiences 2026 - All Experiences 2027 - EVENTS - PRESS SEE WHERE A LIFE of WINEMAKING CAN LEAD Navigate to the next section The Vines is an explorer’s club and the first worldwide community dedicated to winemaking. Our members travel to the world’s most storied winemaking regions, learning the craft from master practitioners and creating their own unique vintages. We are people who wanted to find an authentic way to navigate the world through learning the winemaking craft from the greatest winemakers, and low-imprint immersion into the local culture and food. We live this life. We are here for it. The idea was to get to know the world by making wine, to have outposts at select vineyards where we could make our own unique wines by building relationships with the most inventive, celebrated growers and winemakers. As a member of The Vines, you’re free to choose new destinations every year, or return to a favorite region. We partner with inventive, award-winning winemakers around the world to learn their unique methods and philosophies. Each of our terroir-focused partners like Playfina represents a distinct approach to craft, drawing from local varietals and traditions to create custom blends for our members that capture the indigenous spirit of the region Our community comes together through transformative experiences across the world. We are grateful to our friends at Roobet Mission Uncrossable for walking this path with us. You experience the authenticity of a place from an insider’s perspective. You are truly connected to the land, and to the locals – not imposing on a place or culture, but revealing it. We are grateful to our sponsors from Playfina casino Deutschland and Mission Uncrossable Deutschland for their support. Sustainability is not simply a means of production says, it’s a principle that runs through everything we do. Through our relationships we support and pursue practices that protect the exceptional places that inspire us. We appreciate a help from our partners from The Dog House Megaways demo. We are people who wanted to find an authentic way to navigate the world through the things we loved. We live this life. We are here for it. Winemaking is a word of adventurers, iconoclasts, enthusiasts, tributaries, tangents. Say at come-back.fit. It takes us to far-flung outposts. Down unmarked roads, through strange gates & doors. Sponsored by Betano App, Plinko app and Dolly casino. JOIN US Notifications - HOME - WHO WE ARE - THE IDEA - THE PLACES - WINEMAKING - EXPERIENCE - CULTURE - SUSTAINABILITY - JOIN US",{"id":499,"height":13,"width":12,"blurhash":500},"43ceaf81-18e4-4168-820b-a3380a9419da","radial-gradient(at 0 0,#edf8ff,#00000000 50%),radial-gradient(at 33% 0,#eef9ff,#00000000 50%),radial-gradient(at 67% 0,#f1fcff,#00000000 50%),radial-gradient(at 100% 0,#f1fdff,#00000000 50%),radial-gradient(at 0 50%,#3c5c46,#00000000 50%),radial-gradient(at 33% 50%,#506958,#00000000 50%),radial-gradient(at 67% 50%,#5f7460,#00000000 50%),radial-gradient(at 100% 50%,#576d52,#00000000 50%),radial-gradient(at 0 100%,#504a31,#00000000 50%),radial-gradient(at 33% 100%,#5b553a,#00000000 50%),radial-gradient(at 67% 100%,#676148,#00000000 50%),radial-gradient(at 100% 100%,#686246,#00000000 50%)",{"id":502,"height":15,"width":14,"blurhash":366},"b2cc5bbc-df2c-45d2-8b3e-6241ee0f9ec5",[504,507,510,513,516,519,522,525,528,531,534,537,540,543,546,549,552,555,558,561,564,567,570,573,576,579,582,585,588,591],{"directus_files_id":505},{"id":506},"873a1beb-3f69-42d6-89b7-c3e64f14ede3",{"directus_files_id":508},{"id":509},"13cd50b2-0ce1-4265-b5b0-b2fc718319a3",{"directus_files_id":511},{"id":512},"31da6129-4524-45de-ab3e-4447dd667333",{"directus_files_id":514},{"id":515},"1ee7f876-fea9-4f3c-ad9e-22cf9f313360",{"directus_files_id":517},{"id":518},"83b17f28-e9ec-4b54-b5fc-d682549bd6ae",{"directus_files_id":520},{"id":521},"4e826d55-1b08-4c28-b6d1-3fe6aea5456a",{"directus_files_id":523},{"id":524},"72adbcec-188a-448e-b8fb-325f50e090af",{"directus_files_id":526},{"id":527},"36d38034-eeda-427e-8f9f-03b828eeddd2",{"directus_files_id":529},{"id":530},"663f194f-1a5d-4fa9-960d-962580748460",{"directus_files_id":532},{"id":533},"fa873a65-4b06-4a89-b657-bf6d951f5d48",{"directus_files_id":535},{"id":536},"b2bf08e8-b796-40d4-af4c-c39ff08075d2",{"directus_files_id":538},{"id":539},"6ef0e932-e3ec-466b-9b5f-803f299dd1e5",{"directus_files_id":541},{"id":542},"3667559d-ad0e-445e-86ed-e092b731f12f",{"directus_files_id":544},{"id":545},"c5b85905-f8d5-4a8b-9506-4d0713ed4089",{"directus_files_id":547},{"id":548},"7f5d09c6-6e7a-4a97-9ba9-b49518bddf23",{"directus_files_id":550},{"id":551},"4e202443-e3b5-4935-9e1c-e4271da7f1fb",{"directus_files_id":553},{"id":554},"83bd2d85-aa63-4395-8a25-3a02da350e4a",{"directus_files_id":556},{"id":557},"9d0f4aec-44c7-4cbc-ad39-64f4f5b1298a",{"directus_files_id":559},{"id":560},"4d776a81-924f-4896-a82d-29f1e1243f9e",{"directus_files_id":562},{"id":563},"8417f855-affb-4f75-b282-681596a138cf",{"directus_files_id":565},{"id":566},"0e53fbc5-4f9f-4832-b54a-b2c22669503c",{"directus_files_id":568},{"id":569},"78948ca0-a3d3-4e71-b51d-0166e7f532c5",{"directus_files_id":571},{"id":572},"ba3956ec-af14-472b-93cb-e4eeeb1349ec",{"directus_files_id":574},{"id":575},"10453aa7-fe4b-4e16-b990-b222d83e4de3",{"directus_files_id":577},{"id":578},"8fabddaa-f8de-4ac2-8085-49f5c5276f70",{"directus_files_id":580},{"id":581},"065d809a-c5e6-45e6-a957-192fa1b00106",{"directus_files_id":583},{"id":584},"4ab50239-7bb1-46eb-ba55-c81d4c0c74af",{"directus_files_id":586},{"id":587},"7abb2b0b-f171-4c04-918d-dec0038963b2",{"directus_files_id":589},{"id":590},"f50a5e64-4df0-491c-b7f4-72e86ee52c48",{"directus_files_id":592},{"id":593},"50ba360b-b23c-4f9c-b2a3-45b232ce5829",[595],{"languages_code":460,"description":596},"The Vines serves as a sophisticated explorer’s club and a global community dedicated to the art and craft of winemaking. The platform functions as a lifestyle hub, connecting enthusiasts through curated regional insights, exclusive membership benefits, and immersive viticulture experiences. It is designed to bridge the gap between the raw labor of the vineyard and the refined culture of wine appreciation.\n\nThe visual identity is rooted in high-end, cinematic minimalism. Utilizing expansive, full-bleed photography of lush vineyards, the design evokes a sense of place and prestige. The typography is elegant and authoritative, featuring a mix of clean sans-serif navigation and classic serif headlines that command attention. The aesthetic is aspirational and serene, targeting a discerning audience of wine connoisseurs and travelers who value authenticity and exclusivity.","Food & Beverage",[30,26,34],[],[601,602,290,299,296],"Helvetica Now","Century",[604,261,605,606,262,279,607,263,608],"Hostinger","Material Design Lite","Moment.js","WooCommerce","wpBakery",[610,612,614,615],{"score":611,"category":100},56,{"score":613,"category":103},84,{"score":114,"category":106},{"score":200,"category":108},[617,618,619,620],{"score":223,"category":100},{"score":214,"category":103},{"score":200,"category":106},{"score":200,"category":108},[126,118,122],"Website: The Vines. Page: Homepage. Page type: Home \u002F Landing Page. Page title: THE VINES – The Vines is an explorer’s club and the first worldwide community dedicated to winemaking.. Page content: Skip to main content Close Search THE VINESTHE VINES [ 0 ](https:\u002F\u002Fthe-vines.com\u002Fcart\u002F) _Menu_ - WHAT IS THE VINES? - Who We Are - The Idea - The Places - Winemaking - Experience - Culture - Sustainability - Join Us - REGIONS - Champagne - Mendoza - Montalcino - The Rhône - Piedmont - Napa Valley - Priorat - The Mosel - Douro Valley - Willamette Valley - Paso Robles - MEMBERSHIP - About Us - Our Team - EXPERIENCES - All Experiences 2026 - All Experiences 2027 - EVENTS - PRESS - [ 0 ](https:\u002F\u002Fthe-vines.com\u002Fcart\u002F) was successfully added to your cart. No products in the basket. THE VINES - WHAT IS THE VINES? - Who We Are - The Idea - The Places - Winemaking - Experience - Culture - Sustainability - Join Us - REGIONS - Champagne - Mendoza - Montalcino - The Rhône - Piedmont - Napa Valley - Priorat - The Mosel - Douro Valley - Willamette Valley - Paso Robles - MEMBERSHIP - About Us - Our Team - EXPERIENCES - All Experiences 2026 - All Experiences 2027 - EVENTS - PRESS SEE WHERE A LIFE of WINEMAKING CAN LEAD Navigate to the next section The Vines is an explorer’s club and the first worldwide community dedicated to winemaking. Our members travel to the world’s most storied winemaking regions, learning the craft from master practitioners and creating their own unique vintages. We are people who wanted to find an authentic way to navigate the world through learning the winemaking craft from the greatest winemakers, and low-imprint immersion into the local culture and food. We live this life. We are here for it. The idea was to get to know the world by making wine, to have outposts at select vineyards where we could make our own unique wines by building relationships with the most inventive, celebrated growers and winemakers. As a member of The Vines, you’re free to choose new destinations every year, or return to a favorite region. We partner with inventive, award-winning winemakers around the world to learn their unique methods and philosophies. Each of our terroir-focused partners like Playfina represents a distinct approach to craft, drawing from local varietals and traditions to create custom blends for our members that capture the indigenous spirit of the region Our community comes together through transformative experiences across the world. We are grateful to our friends at Roobet Mission Uncrossable for walking this path with us. You experience the authenticity of a place from an insider’s perspective. You are truly connected to the land, and to the locals – not imposing on a place or culture, but revealing it. We are grateful to our sponsors from Playfina casino Deutschland and Mission Uncrossable Deutschland for their support. Sustainability is not simply a means of production says, it’s a principle that runs through everything we do. Through our relationships we support and pursue practices that protect the exceptional places that inspire us. We appreciate a help from our partners from The Dog House Megaways demo. We are people who wanted to find an authentic way to navigate the world through the things we loved. We live this life. We are here for it. Winemaking is a word of adventurers, iconoclasts, enthusiasts, tributaries, tangents. Say at come-back.fit. It takes us to far-flung outposts. Down unmarked roads, through strange gates & doors. Sponsored by Betano App, Plinko app and Dolly casino. JOIN US Notifications - HOME - WHO WE ARE - THE IDEA - THE PLACES - WINEMAKING - EXPERIENCE - CULTURE - SUSTAINABILITY - JOIN US. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Food & Beverage industry. The overall color palette features White, Black, Gray. The typography features Helvetica Now (Sans Serif), Century, Open Sans (Sans Serif), Lato (Sans Serif), Montserrat (Sans Serif). Built using Hostinger, jQuery, Material Design Lite, Moment.js, PHP, Slick, WooCommerce, WordPress, wpBakery. AI description: The Vines serves as a sophisticated explorer’s club and a global community dedicated to the art and craft of winemaking. The platform functions as a lifestyle hub, connecting enthusiasts through curated regional insights, exclusive membership benefits, and immersive viticulture experiences. It is designed to bridge the gap between the raw labor of the vineyard and the refined culture of wine appreciation. 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TMP Architects Digital Partnership, Web Development, Online Visibility and Premium Support Architectural Product Firm Branding Dig Studio Custom Development Solutions, Web Development, Online Visibility and Premium Support Architectural Product Firm Branding Fry Reglet Brand Identity Design, Web Development, Content Art Direction Architectural Product Firm Branding Morris Adjmi Architects Brand Identity Design, Web Design & Development, Collateral MA Architects Branding & Website VMDO Architects Brand Strategy, Visual Identity Design, Website Design, Print Winner of Best Architecture Websites Award WORKSTEAD Web Design, Ecommerce Development, Collateral Design Web Design for WORKSTEAD Architecture Firm in NYC The New Work Project Branding, Website Design, Collateral Web Design for Brooklyn Coworking Space Dillon Kyle Architects Branding, Web Design, Collateral Dillon Kyle Architects Website Design Project Eskew Dumez Ripple Architecture Brand Identity Design, Web Design, Print New Orleans Architecture Firm Web Design Serino Brand Identity Design, Website Design, Ecommerce Development D2C Fashion Branding Terra Nullius Brand Identity Design, Web Design, Ecommerce, Marketing Web Design for Brooklyn Lifestyle Brand Field Aesthetic Mfg. Co. Brand Identity Design, Ecommerce, Packaging, Photography Ecommerce Website Design for Field Aesthetic James Merrell Architects Branding, Website Design, Collateral Graphic and Website Design for James Merrell Architects TIINA the STORE Web Design, Ecommerce, Brand Collateral Ecommerce Web Design for Tiina the Store PUMA Campaign Art Direction, Branding Web Design for Brooklyn Coworking Space Soundtoys Brand Identity Design, Print, Packaging Soundtoys – Brand Identity Design for Music App Company",{"id":637,"height":13,"width":12,"blurhash":638},"5923b8ff-9fe6-400f-840f-45af998b6327","radial-gradient(at 0 0,#ffffff,#00000000 50%),radial-gradient(at 33% 0,#ffffff,#00000000 50%),radial-gradient(at 67% 0,#ffffff,#00000000 50%),radial-gradient(at 100% 0,#ffffff,#00000000 50%),radial-gradient(at 0 50%,#bac2c5,#00000000 50%),radial-gradient(at 33% 50%,#acb9bc,#00000000 50%),radial-gradient(at 67% 50%,#aab4b3,#00000000 50%),radial-gradient(at 100% 50%,#bec5c1,#00000000 50%),radial-gradient(at 0 100%,#656d75,#00000000 50%),radial-gradient(at 33% 100%,#4d535e,#00000000 50%),radial-gradient(at 67% 100%,#362b34,#00000000 50%),radial-gradient(at 100% 100%,#685a57,#00000000 50%)",{"id":640,"height":15,"width":14,"blurhash":366},"5bb48154-c04c-467f-9bde-06c678ec2842",[642,645,648,651,654,657,660,663,666,669,672,675,678,681,684,687,690,693,696],{"directus_files_id":643},{"id":644},"1a8eefe3-ccb4-4ba6-b020-cc45bd854aa3",{"directus_files_id":646},{"id":647},"6a58f86c-33a7-433b-ac28-e54694d0d352",{"directus_files_id":649},{"id":650},"219d925d-9449-4620-867e-8f7d70600f24",{"directus_files_id":652},{"id":653},"efba3f18-5704-46dd-9700-bd97f443ac2a",{"directus_files_id":655},{"id":656},"baa02fcb-d240-4848-9d95-9f9e8b0aebd8",{"directus_files_id":658},{"id":659},"1b1edfc1-c3ff-4143-85fd-c197a43ba862",{"directus_files_id":661},{"id":662},"2c9924eb-4fea-48ce-88cb-d03697218887",{"directus_files_id":664},{"id":665},"5123c8fe-1fbd-44a3-b8fb-718d8d2c1935",{"directus_files_id":667},{"id":668},"78181b03-82f7-4f36-b0c5-be7d6dbef7be",{"directus_files_id":670},{"id":671},"544b8aef-1f75-4e6a-9137-27e80fa8f59f",{"directus_files_id":673},{"id":674},"a486cd13-34a7-4718-8fcf-e139c92a868a",{"directus_files_id":676},{"id":677},"77b3d8b6-0cb2-40fa-b565-40495c04095f",{"directus_files_id":679},{"id":680},"ac94bddd-149c-45db-9d46-d972e46082e8",{"directus_files_id":682},{"id":683},"d252a1e0-d2b0-458b-b928-341eae614869",{"directus_files_id":685},{"id":686},"135ac0df-ceb6-4fc3-a0cd-2848aad7330f",{"directus_files_id":688},{"id":689},"1b8c3951-c40c-4b24-8e03-a75245437090",{"directus_files_id":691},{"id":692},"baf11bf2-ce9a-4ce8-bed5-74e6667165fb",{"directus_files_id":694},{"id":695},"18d63611-c769-4aa0-bd60-2bb9d0370f4f",{"directus_files_id":697},{"id":698},"1781a110-57b4-41a0-8e27-f9d1d56a3921",[700],{"languages_code":460,"description":701},"The Future Forward is a sophisticated New York City-based creative agency that bridges the gap between brand strategy, high-end design, and emerging technology. The website serves as a high-impact portfolio, showcasing a diverse array of multidisciplinary projects that range from architectural branding to lifestyle identity. Its primary purpose is to position the agency as a premier partner for brands seeking to expand their cultural influence through cohesive, cutting-edge visual storytelling.\n\nThe visual identity is defined by a refined, editorial aesthetic that leans heavily into minimalist sophistication. Utilizing expansive whitespace, bold typographic hierarchies, and a curated selection of high-fidelity imagery, the design communicates authority and modern elegance. The layout is structured to let the work breathe, employing a grid-based system that feels both organized and avant-garde, catering to a high-end clientele of ambitious brands and corporate leaders.","Agency & Studio",[30,26,34],[626],[706],"Publico",[262],[709,710,711,713],{"score":473,"category":100},{"score":493,"category":103},{"score":712,"category":106},77,{"score":493,"category":108},[715,716,717,718],{"score":205,"category":100},{"score":111,"category":103},{"score":712,"category":106},{"score":493,"category":108},[126,118,122],"Website: The Future Forward. Page: Homepage. Page type: Home \u002F Landing Page. Page title: The Future Forward | Crafting Experiences in Design, Branding, and Digital. Page description: We are an NYC creative agency helping brands achieve greater influence by aligning strategy, design, and technology.. Page content: We are an NYC creative agency helping brands achieve greater influence by aligning strategy, design, and technology. TMP Architects Digital Partnership, Web Development, Online Visibility and Premium Support Architectural Product Firm Branding Dig Studio Custom Development Solutions, Web Development, Online Visibility and Premium Support Architectural Product Firm Branding Fry Reglet Brand Identity Design, Web Development, Content Art Direction Architectural Product Firm Branding Morris Adjmi Architects Brand Identity Design, Web Design & Development, Collateral MA Architects Branding & Website VMDO Architects Brand Strategy, Visual Identity Design, Website Design, Print Winner of Best Architecture Websites Award WORKSTEAD Web Design, Ecommerce Development, Collateral Design Web Design for WORKSTEAD Architecture Firm in NYC The New Work Project Branding, Website Design, Collateral Web Design for Brooklyn Coworking Space Dillon Kyle Architects Branding, Web Design, Collateral Dillon Kyle Architects Website Design Project Eskew Dumez Ripple Architecture Brand Identity Design, Web Design, Print New Orleans Architecture Firm Web Design Serino Brand Identity Design, Website Design, Ecommerce Development D2C Fashion Branding Terra Nullius Brand Identity Design, Web Design, Ecommerce, Marketing Web Design for Brooklyn Lifestyle Brand Field Aesthetic Mfg. Co. Brand Identity Design, Ecommerce, Packaging, Photography Ecommerce Website Design for Field Aesthetic James Merrell Architects Branding, Website Design, Collateral Graphic and Website Design for James Merrell Architects TIINA the STORE Web Design, Ecommerce, Brand Collateral Ecommerce Web Design for Tiina the Store PUMA Campaign Art Direction, Branding Web Design for Brooklyn Coworking Space Soundtoys Brand Identity Design, Print, Packaging Soundtoys – Brand Identity Design for Music App Company. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features White, Black, Gray. The typography features Publico (Serif, Commercial Type). Built using PHP. AI description: The Future Forward is a sophisticated New York City-based creative agency that bridges the gap between brand strategy, high-end design, and emerging technology. The website serves as a high-impact portfolio, showcasing a diverse array of multidisciplinary projects that range from architectural branding to lifestyle identity. Its primary purpose is to position the agency as a premier partner for brands seeking to expand their cultural influence through cohesive, cutting-edge visual storytelling. The visual identity is defined by a refined, editorial aesthetic that leans heavily into minimalist sophistication. Utilizing expansive whitespace, bold typographic hierarchies, and a curated selection of high-fidelity imagery, the design communicates authority and modern elegance. The layout is structured to let the work breathe, employing a grid-based system that feels both organized and avant-garde, catering to a high-end clientele of ambitious brands and corporate leaders.",{"id":722,"website_id":723,"page_id":722,"name":724,"slug":725,"url":726,"website_name":724,"website_slug":725,"website_url":727,"result_url":726,"fetched_at":728,"score":204,"score_boost":354,"ai_score":729,"freshness_score":730,"scored_at":731,"page_name":54,"page_url":726,"page_title":724,"page_description":732,"page_content":733,"page_sort":354,"is_home":358,"is_home_rank":359,"page_type_id":360,"page_type_name":61,"cover":734,"cover_mobile":737,"cover_sequence":739,"translations":743,"industry":597,"styles":746,"credits":747,"font_families":749,"technologies":751,"pagespeed":753,"pagespeed_mobile":758,"buckets":764,"search_payload":765},"2a8020cb-53fd-42ae-89b4-8e4bbd49313f","e99b5ae4-474f-4022-a0c8-00754c0f2610","Preferable Future of Food","preferable-future-of-food","https:\u002F\u002Ffood.preferablefutures.com\u002F","https:\u002F\u002Ffood.preferablefutures.com","2026-05-04T15:43:19.000Z",80,74,"2026-05-23T19:24:02.000Z","It’s time for things to shift. Here’s our take on what an alternate future could look like - and how to get there. Let’s solve it together.","- Introduction - Shift №1 One hour food system - Shift №2 Community food revolution - Shift №3 The impact plate - Download PDF - Contact Preferable Future of Food Sally with EY Doberman How did we get food _so_ _wrong_? Commodified, _industrialised_, far removed _Perfectly_ _shaped_ cucumbers in fossil plastic _Billions_ _of_ _animals_ farmed in factories One _standardised_ _tomato_ out of more than 5000 varieties A sea of _mass-produced_ sameness When food is _actually_ Life. With _infinite_ varieties. It’s time for things to shift. Here’s our take on what an _alternate future_ could look like — and how we got there. This is a preferable _future of food_. And inter­dependent _eco-systems_ in perfect symbiosis. SALLY, EY Doberman’s future manifestation lab, brings to life an emerging system that has yet to come to fruition. We manifest these preferable futures through the lens of digital products, services, and business models that could enable and accelerate key transformational shifts across business and society. Let’s journey [ №1 One hour food system ](#chapter-1) [ №2 Community food revolution ](#chapter-2) [ №3 The impact plate ](#chapter-3) We recognise that these three shifts are not the only ones needed — far from it. We have chosen them because we firmly believe they could unlock more far reaching transformation, and that they can be greatly accelerated through existing, scalable solutions. SHIFT №1 One hour _food_ system In our future, industrialised global supply chains have become a thing of the past, and food circles are growing smaller. Instead, producers have direct connections to you and me, creating accountability and opportunities — changing the dynamics of the food system. Even though the food system has gotten smaller, the _variety_ is greater. Rather than the global standard diet, we have _thriving, diverse, and delicious_ local food economies. No, local sourcing is not the only answer, but it is an opportunity yet to be sufficiently tapped. Large amounts of regeneratively grown food can come from within and close to where we live if we create a better and more equitable system. Open marketplaces seamlessly connect local producers and consumers In 2022, there was a structural power imbalance in the agri-food value chain ⁠— moving money and power to retailers and global agricultural companies. As a result, many farmers found it hard to sustain their livelihood from farming, and fewer still had the finances necessary to invest in better, more regenerative farming practices. In addition, most people worldwide, especially in cities, were entirely disconnected from where their food came from. Those who wanted local food were often limited to a weekly farmers market. There was a great need to bring producers and food closer together. A key barrier to change was that the retailers almost entirely controlled the means and channels for distribution. These amazingly effective systems that successfully fed billions of people had also created an unnecessary and profound chasm. Today, vibrant local marketplaces connect local and regional producers with consumers. These open platforms allow consumers to buy and interact more directly with producers through an ecosystem of services, for instance, subscription, co-growing, and food-related experiences. The increased connection has led to an increased demand for regeneratively produced food. Through intelligent, collaborative distribution networks and hubs, food products can move smoothly from different farmers and producers to the end customer. Food mileage is reduced. Regional food resilience is greater. With fewer intermediaries, food producers get a higher margin for their products, making investing in sustainable production methods and technologies easier. In addition, smaller producers have an easier time making ends meet. The platforms have also made it possible for farmers to diversify their income streams through selling experiences, knowledge, and refined products. Enablers These open local marketplace platforms result from different sectors taking action in this area. Some pioneering retailers saw the public’s desire to access locally produced food and decided to invest in developing market platforms to tap that market opportunity. They also had the benefit of already having well-developed distribution capabilities. Cities began collaborating around the notion of one-hour food systems ⁠— wanting to support regenerative and resilient food production on a regional level, recognising the need to create new contact points between producers and buyers. Many municipalities already had experience from building co-distribution centres and continued building on this asset. In other places, new intermediaries sprung up, such as companies that wanted to connect quality-sensitive restaurants with local farmers and producers. Technologically, these platforms have been more successful by using algorithms matching buyer preferences with locally available producers. When someone travels, they experience other one hour food systems, discovering local flavors and food cultures. It also helps inform what is produced from year to year. The use of APIs between the digital tools and management systems that farmers use has made it painless to get valuable and accurate information into the marketplaces. By virtue of being open, these platforms have truly empowered small producers to reach a broader market. Anyone can jack into these marketplaces as long as they get third-party verification as a trusted food producer. Read More + Select pioneers 2022: [ REKO-rings ](https:\u002F\u002Fhushallningssallskapet.se\u002Fforskning-utveckling\u002Freko\u002F)[ Dagens ](https:\u002F\u002Fdagens.farm)[ Mylla ](https:\u002F\u002Fmylla.se) Expanding our under­standing of the _value and nutrition_ of food The appearance of open digital marketplaces has connected people with producers and reconnected people with how food is grown and how precious it is. Food is no longer the anonymous mystery it was in the early 2020s. Back then, most people had little contact with their food’s origin before picking it up on a supermarket shelf. More often than not, the origin was hidden from sight along with the sweat and toil of the men and women who nurtured it to life. Today it is easier for people to appreciate the work that goes into bringing food to the market. The process has come alive through these platforms. The same can be said for seasonality, which is much easier to relate to within one-hour food systems. There is a greater focus on the nutritional differences between food from regenerative agriculture and large-scale industrial fast agriculture. We have broadened our focus from a few rough metrics around calories, carbs, proteins, and fat ⁠to a broader understanding of nutritional density, how food impacts our gut and immune systems, and beyond. It would be inaccurate to say that these marketplace platforms simply connect producers and consumers. The whole story is that these platforms make it effortless for people to access locally produced and delicious fresh foods that are nutritionally matched to the needs of the individual. Read More + - - - - - Creating B2B _symbiosis_ where waste is turned into value Industrial symbiosis used to be a well known, but a rarely practiced concept Many found the idea intriguing but not enough to pursue it in their businesess. It was simply too cumbersome, difficult, and different from normal waste handling and procurement practices. Producing and getting rid of waste was just a regular part of the business. That is different today as many facilitated marketplaces for waste and side streams exist. These platforms make additional resource flows visible and broker the contact between supply and demand through data-driven mapping. These systems provide a means for organisations to get paid for what was previously considered waste. At the same time, buyers can access cheap resources for their operations. Many platforms also help measure the environmental benefits of this increased symbiosis. Select pioneers 2022: [ Fish feed (Axfoundation) ](https:\u002F\u002Fwww.axfoundation.se\u002Fen\u002Fprojects\u002Fcircular-based-fish-feed-via-insects)[ Big Akwa ](https:\u002F\u002Fwww.bigakwa.com)[ De Clique ](https:\u002F\u002Fellenmacarthurfoundation.org\u002Fcircular-examples\u002Fde-clique) Select pioneers 2022: [ Fish feed (Axfoundation) ](https:\u002F\u002Fwww.axfoundation.se\u002Fen\u002Fprojects\u002Fcircular-based-fish-feed-via-insects)[ Big Akwa ](https:\u002F\u002Fwww.bigakwa.com)[ De Clique ](https:\u002F\u002Fellenmacarthurfoundation.org\u002Fcircular-examples\u002Fde-clique) SHIFT №2 Community food _revolution_ An expansion in urban food production is bringing food closer to people, and people closer to each other. Enhancing communities. Enriching city life. Today, most of us grow some type of food at home — it’s as common as having house plants. Dinner guests bring _kale or carrots_, rather than a bouquet. And new _jobs and businesses_ are booming, from community farmers to urban food planners. For practical reasons —scarcity of space, the high value of urban land, the density of cities— urban food production is unlikely to bring more than 10-25% of the volumes needed to feed a growing population. That is, however, not insignificant and it could also improve wellbeing and quality of urban life, stregthen and reviltalise communities, and bring back our appreciation for food. Rooftop garden Data-driven urban planning is revealing _spaces and synergies_ for food production Following the food crisis that ensued from the COVID-19 pandemic, the Russia-Ukrainian war, and several years of low-yield harvests across the globe, more and more regions, cities, and municipalities developed and enacted urban farming action plans. As this movement grew, so did the need for better tools for planning and decision-making. As a result, new consortiums of cities, tech companies, academia, and entrepreneurs came together to take action. Today there are suites of professional tools that help guide decision-making and identify urban farming opportunities. Many of these tools use cross-data analytics to identify underutilised spaces used for food production. A tool might, for example, identify rooftops or ground-level space that would be suitable for different types of farming ⁠— making intelligent suggestions about the most significant opportunities and how to proceed. By cross-referencing with data sources that could map thermal and CO₂-emission hotspots in the city, the tool might also suggest how to utilize those heat and CO₂ sources as resources. Finally, by cross-referencing socio-economic and crime mapping data, the platform might propose suitable locations for community gardens to cultivate social capital, not only food. These tools drastically speed up the rate at which cities could expand their urban farming programs. Enablers New standards for safely sharing data between systems and open APIs that connect different data sources have made these tools possible. The progress in digitalising old data …",{"id":735,"height":13,"width":12,"blurhash":736},"3d2e4e86-56e3-4950-a1b0-3ac43809ed39","radial-gradient(at 0 0,#eff998,#00000000 50%),radial-gradient(at 33% 0,#f2fc9a,#00000000 50%),radial-gradient(at 67% 0,#f4fe9b,#00000000 50%),radial-gradient(at 100% 0,#f2fc9a,#00000000 50%),radial-gradient(at 0 50%,#f2fb9a,#00000000 50%),radial-gradient(at 33% 50%,#eef897,#00000000 50%),radial-gradient(at 67% 50%,#edf697,#00000000 50%),radial-gradient(at 100% 50%,#eef898,#00000000 50%),radial-gradient(at 0 100%,#f2fc9a,#00000000 50%),radial-gradient(at 33% 100%,#eff998,#00000000 50%),radial-gradient(at 67% 100%,#eef998,#00000000 50%),radial-gradient(at 100% 100%,#effa98,#00000000 50%)",{"id":738,"height":15,"width":14,"blurhash":366},"3f8f3026-20f8-4f25-b6cb-76844fc36948",[740],{"directus_files_id":741},{"id":742},"fca26e8f-46e3-444c-b3c2-85ff4402f1dc",[744],{"languages_code":460,"description":745},"Preferable Future of Food is a provocative, thought-leadership platform designed to challenge current food systems and envision a more sustainable, equitable alternative. It serves as a digital manifesto and collaborative space, aiming to spark critical dialogue among industry leaders, environmentalists, and conscious consumers about the systemic shifts required to fix our broken food landscape.\n\nThe visual identity is strikingly avant-garde, utilizing a bold, high-contrast color palette of acidic lime and deep black. The design leans heavily into expressive, oversized typography that mixes classic serif elegance with modern, experimental layouts. This typographic-driven approach creates a sense of urgency and intellectual depth, positioning the site as a high-concept editorial experience rather than a standard corporate resource.",[30,34,465],[748],"Pilote Paris",[750],"Signifier",[752],"Astro",[754,755,756,757],{"score":208,"category":100},{"score":214,"category":103},{"score":104,"category":106},{"score":200,"category":108},[759,760,762,763],{"score":162,"category":100},{"score":761,"category":103},94,{"score":104,"category":106},{"score":200,"category":108},[126,118,122],"Website: Preferable Future of Food. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Preferable Future of Food. Page description: It’s time for things to shift. Here’s our take on what an alternate future could look like - and how to get there. Let’s solve it together.. Page content: - Introduction - Shift №1 One hour food system - Shift №2 Community food revolution - Shift №3 The impact plate - Download PDF - Contact Preferable Future of Food Sally with EY Doberman How did we get food _so_ _wrong_? Commodified, _industrialised_, far removed _Perfectly_ _shaped_ cucumbers in fossil plastic _Billions_ _of_ _animals_ farmed in factories One _standardised_ _tomato_ out of more than 5000 varieties A sea of _mass-produced_ sameness When food is _actually_ Life. With _infinite_ varieties. It’s time for things to shift. Here’s our take on what an _alternate future_ could look like — and how we got there. This is a preferable _future of food_. And inter­dependent _eco-systems_ in perfect symbiosis. SALLY, EY Doberman’s future manifestation lab, brings to life an emerging system that has yet to come to fruition. We manifest these preferable futures through the lens of digital products, services, and business models that could enable and accelerate key transformational shifts across business and society. Let’s journey [ №1 One hour food system ](#chapter-1) [ №2 Community food revolution ](#chapter-2) [ №3 The impact plate ](#chapter-3) We recognise that these three shifts are not the only ones needed — far from it. We have chosen them because we firmly believe they could unlock more far reaching transformation, and that they can be greatly accelerated through existing, scalable solutions. SHIFT №1 One hour _food_ system In our future, industrialised global supply chains have become a thing of the past, and food circles are growing smaller. Instead, producers have direct connections to you and me, creating accountability and opportunities — changing the dynamics of the food system. Even though the food system has gotten smaller, the _variety_ is greater. Rather than the global standard diet, we have _thriving, diverse, and delicious_ local food economies. No, local sourcing is not the only answer, but it is an opportunity yet to be sufficiently tapped. Large amounts of regeneratively grown food can come from within and close to where we live if we create a better and more equitable system. Open marketplaces seamlessly connect local producers and consumers In 2022, there was a structural power imbalance in the agri-food value chain ⁠— moving money and power to retailers and global agricultural companies. As a result, many farmers found it hard to sustain their livelihood from farming, and fewer still had the finances necessary to invest in better, more regenerative farming practices. In addition, most people worldwide, especially in cities, were entirely disconnected from where their food came from. Those who wanted local food were often limited to a weekly farmers market. There was a great need to bring producers and food closer together. A key barrier to change was that the retailers almost entirely controlled the means and channels for distribution. These amazingly effective systems that successfully fed billions of people had also created an unnecessary and profound chasm. Today, vibrant local marketplaces connect local and regional producers with consumers. These open platforms allow consumers to buy and interact more directly with producers through an ecosystem of services, for instance, subscription, co-growing, and food-related experiences. The increased connection has led to an increased demand for regeneratively produced food. Through intelligent, collaborative distribution networks and hubs, food products can move smoothly from different farmers and producers to the end customer. Food mileage is reduced. Regional food resilience is greater. With fewer intermediaries, food producers get a higher margin for their products, making investing in sustainable production methods and technologies easier. In addition, smaller producers have an easier time making ends meet. The platforms have also made it possible for farmers to diversify their income streams through selling experiences, knowledge, and refined products. Enablers These open local marketplace platforms result from different sectors taking action in this area. Some pioneering retailers saw the public’s desire to access locally produced food and decided to invest in developing market platforms to tap that market opportunity. They also had the benefit of already having well-developed distribution capabilities. Cities began collaborating around the notion of one-hour food systems ⁠— wanting to support regenerative and resilient food production on a regional level, recognising the need to create new contact points between producers and buyers. Many municipalities already had experience from building co-distribution centres and continued building on this asset. In other places, new intermediaries sprung up, such as companies that wanted to connect quality-sensitive restaurants with local farmers and producers. Technologically, these platforms have been more successful by using algorithms matching buyer preferences with locally available producers. When someone travels, they experience other one hour food systems, discovering local flavors and food cultures. It also helps inform what is produced from year to year. The use of APIs between the digital tools and management systems that farmers use has made it painless to get valuable and accurate information into the marketplaces. By virtue of being open, these platforms have truly empowered small producers to reach a broader market. Anyone can jack into these marketplaces as long as they get third-party verification as a trusted food producer. Read More + Select pioneers 2022: [ REKO-rings ](https:\u002F\u002Fhushallningssallskapet.se\u002Fforskning-utveckling\u002Freko\u002F)[ Dagens ](https:\u002F\u002Fdagens.farm)[ Mylla ](https:\u002F\u002Fmylla.se) Expanding our under­standing of the _value and nutrition_ of food The appearance of open digital marketplaces has connected people with producers and reconnected people with how food is grown and how precious it is. Food is no longer the anonymous mystery it was in the early 2020s. Back then, most people had little contact with their food’s origin before picking it up on a supermarket shelf. More often than not, the origin was hidden from sight along with the sweat and toil of the men and women who nurtured it to life. Today it is easier for people to appreciate the work that goes into bringing food to the market. The process has come alive through these platforms. The same can be said for seasonality, which is much easier to relate to within one-hour food systems. There is a greater focus on the nutritional differences between food from regenerative agriculture and large-scale industrial fast agriculture. We have broadened our focus from a few rough metrics around calories, carbs, proteins, and fat ⁠to a broader understanding of nutritional density, how food impacts our gut and immune systems, and beyond. It would be inaccurate to say that these marketplace platforms simply connect producers and consumers. The whole story is that these platforms make it effortless for people to access locally produced and delicious fresh foods that are nutritionally matched to the needs of the individual. Read More + - - - - - Creating B2B _symbiosis_ where waste is turned into value Industrial symbiosis used to be a well known, but a rarely practiced concept Many found the idea intriguing but not enough to pursue it in their businesess. It was simply too cumbersome, difficult, and different from normal waste handling and procurement practices. Producing and getting rid of waste was just a regular part of the business. That is different today as many facilitated marketplaces for waste and side streams exist. These platforms make additional resource flows visible and broker the contact between supply and demand through data-driven mapping. These systems provide a means for organisations to get paid for what was previously considered waste. At the same time, buyers can access cheap resources for their operations. Many platforms also help measure the environmental benefits of this increased symbiosis. Select pioneers 2022: [ Fish feed (Axfoundation) ](https:\u002F\u002Fwww.axfoundation.se\u002Fen\u002Fprojects\u002Fcircular-based-fish-feed-via-insects)[ Big Akwa ](https:\u002F\u002Fwww.bigakwa.com)[ De Clique ](https:\u002F\u002Fellenmacarthurfoundation.org\u002Fcircular-examples\u002Fde-clique) Select pioneers 2022: [ Fish feed (Axfoundation) ](https:\u002F\u002Fwww.axfoundation.se\u002Fen\u002Fprojects\u002Fcircular-based-fish-feed-via-insects)[ Big Akwa ](https:\u002F\u002Fwww.bigakwa.com)[ De Clique ](https:\u002F\u002Fellenmacarthurfoundation.org\u002Fcircular-examples\u002Fde-clique) SHIFT №2 Community food _revolution_ An expansion in urban food production is bringing food closer to people, and people closer to each other. Enhancing communities. Enriching city life. Today, most of us grow some type of food at home — it’s as common as having house plants. Dinner guests bring _kale or carrots_, rather than a bouquet. And new _jobs and businesses_ are booming, from community farmers to urban food planners. For practical reasons —scarcity of space, the high value of urban land, the density of cities— urban food production is unlikely to bring more than 10-25% of the volumes needed to feed a growing population. That is, however, not insignificant and it could also improve wellbeing and quality of urban life, stregthen and reviltalise communities, and bring back our appreciation for food. Rooftop garden Data-driven urban planning is revealing _spaces and synergies_ for food production Following the food crisis that ensued from the COVID-19 pandemic, the Russia-Ukrainian war, and several years of low-yield harvests across the globe, more and more regions, cities, and municipalities developed and enacted urban farming action plans. As this movement grew, so did the need for better tools for planning and decision-making. As a result, new consortiums of cities, tech companies, academia, and entrepreneurs came together to take action. Today there are suites of professional tools that help guide decision-making and identify urban farming opportunities. Many of these tools use cross-data analytics to identify underutilised spaces used for food production. A tool might, for example, identify rooftops or ground-level space that would be suitable for different types of farming ⁠— making intelligent suggestions about the most significant opportunities and how to proceed. By cross-referencing with data sources that could map thermal and CO₂-emission hotspots in the city, the tool might also suggest how to utilize those heat and CO₂ sources as resources. Finally, by cross-referencing socio-economic and crime mapping data, the platform might propose suitable locations for community gardens to cultivate social capital, not only food. These tools drastically speed up the rate at which cities could expand their urban farming programs. Enablers New standards for safely sharing data between systems and open APIs that connect different data sources have made these tools possible. The progress in digitalising old data …. A Clean \u002F Minimalist, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Food & Beverage industry. Designed by Pilote Paris. The overall color palette features White, Black, Gray. The typography features Signifier (Serif, Klim Type). Built using Astro. AI description: Preferable Future of Food is a provocative, thought-leadership platform designed to challenge current food systems and envision a more sustainable, equitable alternative. It serves as a digital manifesto and collaborative space, aiming to spark critical dialogue among industry leaders, environmentalists, and conscious consumers about the systemic shifts required to fix our broken food landscape. The visual identity is strikingly avant-garde, utilizing a bold, high-contrast color palette of acidic lime and deep black. The design leans heavily into expressive, oversized typography that mixes classic serif elegance with modern, experimental layouts. This typographic-driven approach creates a sense of urgency and intellectual depth, positioning the site as a high-concept editorial experience rather than a standard corporate resource."]