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Page content: Our services [ Branding ](\u002Fservices\u002Fbrand-communication\u002F) [ UX & UI Design ](\u002Fservices\u002Fux-ui-design\u002F) [ Web & App Development ](\u002Fservices\u002Fweb-development\u002F) [ Your browser does not support the video tag.Video thumbnail Nike Digital personalisation comes to retail with Nike and Ultra Football ](\u002Fwork\u002Fnike\u002F) [ Your browser does not support the video tag.Video thumbnail Florence by APNA Lighting the way for primary health care nurses ](\u002Fwork\u002Fflorence\u002F) [ Your browser does not support the video tag.Video thumbnail Genwest A historic change for gender equity ](\u002Fwork\u002Fgenwest\u002F) [ Your browser does not support the video tag.Video thumbnail ACMI Lights! Camera! Action! ](\u002Fwork\u002Flights-camera-action\u002F) View more We help purpose-driven businesses, governments, and not-for-profits build enduring, unforgettable brands through strategy, design, and technology. About us Our senior team takes a holistic, hands-on approach, turning complex challenges into creative solutions that get results. Get in touch [ Web Accessibility Design for Accessibility — Free Guide 11 April 2025 ](\u002Fjournal\u002Fdesign-for-accessibility-free-guide\u002F) [ Community Engagement Power to the people 17 May 2022 ](\u002Fjournal\u002Fpower-to-the-people\u002F) [ Our Thinking How to write a really good brief 15 August 2022 ](\u002Fjournal\u002Fhow-to-write-a-really-good-brief\u002F) [ Our Thinking S.E.Oh! 10 February 2022 ](\u002Fjournal\u002Fseoh\u002F) View more. A Fun \u002F Playful, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Agency & Studio industry. The overall color palette features White, Black, Gray. The typography features DM Sans (Sans Serif). Built using Next.js, Node.js, React. 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The courage to ask hard questions The insight to uncover deep truths The creativity to innovate The craft to deliver The voice to tell a great story The heart to care [ Athlete wearing Nike clothing. Athlete wearing Nike clothing. Nike: A global digital brand reset ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fnike) [ Etsy brand elements. Etsy: The Universe of Special ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fetsy) We build - Digital products, apps, and services - Large-scale digital platforms - Digital editorial products - Brands and design systems For - Established brands - Historic institutions - Visionary leaders - Mission-focused startups Our clients - ### Mozilla Firefox - ### Vogue & Condé Nast - ### Microsoft - [ ### PBS News > I’m still blown away, and so proud. Amazed at the quality of work we got from the whole Upstatement team… just stunned by the perfect execution on every element. > > Travis Daub Director of Digital at PBS News ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fpbs-newshour) - [ ### Colgate ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fhum) - [ ### Everytown > The care, thought, strategy, empathy, dedication, and expertise that Upstatement brought to the table was immeasurable. > > Vivian Eri Shibata Director of Digital Products at Everytown ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Feverytown) - [ ### Grist > We knew our old brand wasn’t serving us well, but we didn’t know what we were going to evolve into. Upstatement asked us the right questions that helped us get to that answer. > > Christian Skotte Director of Innovation and Growth at Grist ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fgrist) - [ ### MIT > This is easy to use. > > Don Norman Co-founder of the Nielsen Norman Group and author of The Design Of Everyday Things, commenting on our MIT.edu redesign 🥹 ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fmit-edu) - ### ESPN > It’s hard to listen to people deep enough and wide enough to build something that, when they see it, they’re emotionally moved. That’s a very, very rare thing. That’s what I do for a living. But I have never seen it done better than this. > > Brené Brown on our collaboration - [ About 01. ](https:\u002F\u002Fupstatement.com\u002Fabout) - [ Work 02. ](https:\u002F\u002Fupstatement.com\u002Fwork) - [ Blog 03. ](https:\u002F\u002Fupstatement.com\u002Fblog) - [ Contact 04. ](https:\u002F\u002Fupstatement.com\u002Fcontact) - [ Newsletter 05. ](https:\u002F\u002Fupstatement.com\u002Fnewsletter) * Points of view - [ Community products are the future ](https:\u002F\u002Fupstatement.com\u002Fwork\u002Fproducts) - [ All brands are digital ](https:\u002F\u002Fupstatement.com\u002Fwork\u002Fdigital-brands)",{"id":528,"height":13,"width":12,"blurhash":529},"3a564cb8-f242-4605-9e16-edce20775510","radial-gradient(at 0 0,#2b0800,#00000000 50%),radial-gradient(at 33% 0,#311000,#00000000 50%),radial-gradient(at 67% 0,#200000,#00000000 50%),radial-gradient(at 100% 0,#240600,#00000000 50%),radial-gradient(at 0 50%,#0c0000,#00000000 50%),radial-gradient(at 33% 50%,#313131,#00000000 50%),radial-gradient(at 67% 50%,#423333,#00000000 50%),radial-gradient(at 100% 50%,#442121,#00000000 50%),radial-gradient(at 0 100%,#000d1a,#00000000 50%),radial-gradient(at 33% 100%,#2f3d40,#00000000 50%),radial-gradient(at 67% 100%,#203333,#00000000 50%),radial-gradient(at 100% 100%,#262823,#00000000 50%)",{"id":531,"height":15,"width":14,"blurhash":56},"5f5f2a91-f6bd-4c87-9b87-0e485a422810",[533,536,539,542,545,548,551,554,557,560,563,566,569,572,575,578,581,584,587,590],{"directus_files_id":534},{"id":535},"93dc29db-d31b-4ba0-9452-0ec35f2fdaad",{"directus_files_id":537},{"id":538},"2d76ac31-8160-4e51-9040-92dc6c4202fe",{"directus_files_id":540},{"id":541},"a49c5c91-42e8-4ee1-94bb-3c8aec1ec77d",{"directus_files_id":543},{"id":544},"d657cab2-1766-4704-8d90-1302df57b995",{"directus_files_id":546},{"id":547},"7190de86-2125-4cb7-82cd-e57fc16655b1",{"directus_files_id":549},{"id":550},"fda3d3ff-6c25-44fd-9575-9d33aa68ad5f",{"directus_files_id":552},{"id":553},"c546e02a-3078-4663-8e0d-e5bfbf700f0a",{"directus_files_id":555},{"id":556},"9c5c6b87-e0af-4759-816c-6781c9aa08e4",{"directus_files_id":558},{"id":559},"94d2670f-599d-4790-8025-0a1fff590c0b",{"directus_files_id":561},{"id":562},"7961bdf8-5677-4852-94e6-55ab9ba0981f",{"directus_files_id":564},{"id":565},"499928bc-c01d-4cec-8f04-88191a10b890",{"directus_files_id":567},{"id":568},"728bcd00-938b-4c4b-bc58-dd790ecd1b16",{"directus_files_id":570},{"id":571},"1760b644-6a92-4d9a-9f01-bb948dfd7381",{"directus_files_id":573},{"id":574},"621045cb-e6d9-45dc-8341-9bdd12926756",{"directus_files_id":576},{"id":577},"29684f6a-bc3a-4d6a-b09c-793a1cd2aab1",{"directus_files_id":579},{"id":580},"d3bbba05-8f0f-459a-aa78-9e11b1d9dcb3",{"directus_files_id":582},{"id":583},"44258139-4dab-4939-a17e-abb9f1d3c93f",{"directus_files_id":585},{"id":586},"62e89030-24c8-405f-a92c-063fbf17d117",{"directus_files_id":588},{"id":589},"8f7875c1-9c8b-4771-a0db-c0ed4b7dd2b7",{"directus_files_id":591},{"id":592},"20256c43-a0a7-4679-8472-592e494139ce",[594],{"languages_code":361,"description":595},"Upstatement is a high-end strategic design studio that bridges the gap between digital product development and editorial storytelling. 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By combining large-scale, emotive photography with a clean, structured grid, Upstatement communicates a sense of curated excellence tailored for sophisticated, global clients.",[33,26,364],[517],[270],[243,236,600,601],"scrollreveal","SEOmatic",[603,605,606,607],{"score":604,"category":63},98,{"score":70,"category":66},{"score":504,"category":69},{"score":70,"category":72},[609,610,611,612],{"score":64,"category":63},{"score":504,"category":66},{"score":70,"category":69},{"score":70,"category":72},[82,90,86,614],"brown","Website: Upstatement. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Upstatement | A strategic digital studio with an editorial mindset.. Page description: We build brands up.. Page content: Upstatement We’re a strategic design studio Big, huge websites Design systems Digital products Digital brands with an editorial mindset. The courage to ask hard questions The insight to uncover deep truths The creativity to innovate The craft to deliver The voice to tell a great story The heart to care [ Athlete wearing Nike clothing. Athlete wearing Nike clothing. Nike: A global digital brand reset ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fnike) [ Etsy brand elements. Etsy: The Universe of Special ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fetsy) We build - Digital products, apps, and services - Large-scale digital platforms - Digital editorial products - Brands and design systems For - Established brands - Historic institutions - Visionary leaders - Mission-focused startups Our clients - ### Mozilla Firefox - ### Vogue & Condé Nast - ### Microsoft - [ ### PBS News > I’m still blown away, and so proud. Amazed at the quality of work we got from the whole Upstatement team… just stunned by the perfect execution on every element. > > Travis Daub Director of Digital at PBS News ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fpbs-newshour) - [ ### Colgate ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fhum) - [ ### Everytown > The care, thought, strategy, empathy, dedication, and expertise that Upstatement brought to the table was immeasurable. > > Vivian Eri Shibata Director of Digital Products at Everytown ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Feverytown) - [ ### Grist > We knew our old brand wasn’t serving us well, but we didn’t know what we were going to evolve into. Upstatement asked us the right questions that helped us get to that answer. > > Christian Skotte Director of Innovation and Growth at Grist ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fgrist) - [ ### MIT > This is easy to use. > > Don Norman Co-founder of the Nielsen Norman Group and author of The Design Of Everyday Things, commenting on our MIT.edu redesign 🥹 ](https:\u002F\u002Fupstatement.com\u002Fcase-study\u002Fmit-edu) - ### ESPN > It’s hard to listen to people deep enough and wide enough to build something that, when they see it, they’re emotionally moved. That’s a very, very rare thing. That’s what I do for a living. But I have never seen it done better than this. > > Brené Brown on our collaboration - [ About 01. ](https:\u002F\u002Fupstatement.com\u002Fabout) - [ Work 02. ](https:\u002F\u002Fupstatement.com\u002Fwork) - [ Blog 03. ](https:\u002F\u002Fupstatement.com\u002Fblog) - [ Contact 04. ](https:\u002F\u002Fupstatement.com\u002Fcontact) - [ Newsletter 05. ](https:\u002F\u002Fupstatement.com\u002Fnewsletter) * Points of view - [ Community products are the future ](https:\u002F\u002Fupstatement.com\u002Fwork\u002Fproducts) - [ All brands are digital ](https:\u002F\u002Fupstatement.com\u002Fwork\u002Fdigital-brands). A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Upstatement. The overall color palette features Black, White, Gray, Brown. The typography features GT America (Sans Serif, Grilli Type). Built using Craft CMS, reCAPTCHA, scrollreveal, SEOmatic. AI description: Upstatement is a high-end strategic design studio that bridges the gap between digital product development and editorial storytelling. Positioned as a premium partner for brands seeking more than just functional interfaces, the studio focuses on creating deep emotional connections through sophisticated visual narratives and thoughtful user experiences. The visual identity is defined by a striking, high-contrast aesthetic that utilizes a dark mode foundation paired with elegant, oversized serif typography. The design language is minimalist yet authoritative, employing a layout that feels more like a luxury magazine than a traditional tech agency. By combining large-scale, emotive photography with a clean, structured grid, Upstatement communicates a sense of curated excellence tailored for sophisticated, global clients.",{"id":617,"website_id":618,"page_id":617,"name":619,"slug":620,"url":621,"website_name":619,"website_slug":620,"website_url":622,"result_url":621,"fetched_at":623,"score":624,"score_boost":317,"ai_score":625,"freshness_score":123,"scored_at":626,"page_name":43,"page_url":621,"page_title":627,"page_description":628,"page_content":629,"page_sort":317,"is_home":323,"is_home_rank":324,"page_type_id":325,"page_type_name":49,"cover":630,"cover_mobile":633,"cover_sequence":635,"translations":717,"industry":21,"styles":720,"credits":722,"font_families":723,"technologies":725,"pagespeed":726,"pagespeed_mobile":731,"buckets":737,"search_payload":739},"76789e94-853b-498e-b365-44fc94850c0b","d63d0592-d693-4285-82a7-09f9f130048d","Anjela Freyja","anjela-freyja","https:\u002F\u002Fanjelafreyja.com\u002F","https:\u002F\u002Fanjelafreyja.com","2026-05-05T19:11:07.000Z",80,83,"2026-05-23T19:35:54.000Z","Anjela Freyja: Creative Director + Designer","Anjela Freyja is a New York City based creative director and designer who has been shaping visual identities and building brand worlds for fifteen years.","Anjela Freyja About, Select Works, Select Talks mail@anjelafreyja.com Anjela Freyja About, Select Works, Select Talks Contact Anjela Freyja is a New York City based creative director and designer who has been shaping visual identities and building brand worlds for fifteen years. Her practice extends into writing and content creation where she analyzes art, design, and fashion, continuously engaging in cultural dialogue with her growing audience. Over the years Anjela has collaborated with many top creative agencies and clients including SSENSE, H&M, YouTube, Google, Instagram, Converse, Huawei, The United Nations, Soho House, eBay, Adobe, The WNBA, IBM, UNIQLO, S&P Global, as well as a number of Silicon Valley technology and lifestyle startups. JOAN Creative Brand Identity Design JOAN Studios is a full service creative production house and a branch of JOAN Creative. Its identity is inspired by gaffer tape, a staple of film sets, used here as both logo and visual device. A vibrant green drawn from production green screens and the minimal typography of the parent brand create a system that reflects the studio’s spirit: creative, precise, and crafted. Artificial Objects Artificial Objects is a research and design project exploring how generative AI can expand the creative process. Trained on 20th-century industrial design, the AI models reinterpret the world entirely through furniture, producing both absurd and inspired forms—from origami chairs to reimagined accessible furniture. Through an iterative exchange between human and machine, the ideas evolve from text prompts to visual sketches and finally to physical prototypes. Fifteen Years of Type Fifteen Years of Type is an evolving archive that documents the trajectory of my typographic practice over a decade and a half. Building on _10 Years of Type_ (2020), this new iteration showcases five additional years of explorations, experiments, and commissioned work—reflecting how my craft, voice, and career have expanded. Presented as a visual time capsule, the project transforms years of design into a single immersive wall of type. It serves as a celebration of persistence, passion, and the quiet discipline behind a life's work in letters. eBay Fashion eBay Fashion 2024 reimagines the shopping experience by turning the platform’s user interface into the heart of the campaign. Rooted in the excitement of searching and discovering the unexpected, the design transforms functional UI moments—typing, scrolling, clicking—into expressive visual language. Balancing precision with playfulness, the campaign brought a renewed sense of style and cultural relevance to eBay, positioning it once again as a leader in the vintage and secondhand fashion space. Nia Centre for the Arts Nia Centre for the Arts is a Toronto-based organization dedicated to supporting emerging Black artists and celebrating Canada’s African diaspora. For the opening of its first permanent space, the brand identity was designed to balance institutional strength with cultural warmth. The rising sun logo symbolizes optimism and homecoming, while a Swiss-inspired typographic system and the use of PP Neue Montreal ground the design in modernist clarity and Canadian heritage. A palette of black, white, and golden yellow ties it all together—bold, welcoming, and unapologetically proud. WNBA Line ‘Em Up WNBA 3-Point Line Project brought the their signature mark to street basketball courts across the U.S., reimagining these traditionally male spaces as inclusive environments for women and girls. The campaign launched with a citywide activation in New York, including a Brooklyn event hosted by the WNBA, and a documentary featuring players reflecting on their own experiences. The visual identity extended the WNBA logo with a bold court line running through it, symbolizing both the addition of the 3-point line and the ongoing expansion of space for women in the game. JOAN Creative JOAN Creative is a rebrand that celebrates the agency’s rare position as a women-founded creative firm thriving across advertising, design, production, and media. The identity reflects both strength and sensitivity—a tribute to the resilience and spirit required to lead in a male-dominated industry. Inspired by a lineage of iconic Joans (Didion, Miró, Armatrading, Rivers, Jett, Joan of Arc), the brand aims to capture their shared talent, conviction, and defiance. Be On The Right Side of History Be on the Right Side of History is a digital platform and activist project created during the height of the MeToo movement, when feminist protest culture surged across America. The site functioned as both an accessible archive of American feminists and a hub where users could download protest posters featuring urgent, rallying messages. The project quickly gained traction and its impact extended globally when the United Nations Women’s Convention adopted it as the official identity for their annual conference the following year. Fermé Fermé (“Closed” in French) was a Montréal-based loungewear brand born during the COVID-19 pandemic. Inspired by the “Closed” signs seen across shuttered storefronts, the project evolved from a charitable initiative into a viral pop-up brand. Across four capsule collections, it offered elevated everyday essentials—intimates, fleece, socks, and graphic pieces reflecting the mood of the moment—supported by a custom wordmark, cohesive brand system, bespoke packaging, and campaign photography. Barragan Archives Barragán is a book design project dedicated to the architectural legacy of Luis Barragán, the master of emotional space. Drawing from his archives, the book examines how Barragán uses light and shadow not merely as visual elements but as sacred, spatial forces. Each page reflects the quiet spirituality embedded in his compositions. Maison Pause Coming Soon Select Talks The Magic of Klein BlueTraces how French artist Yves Klein transformed the rarest color in nature into a symbol of the infinite. In the 1950s, he created _International Klein Blue_—a pigment so vivid it seemed to swallow light. His monochrome works and performances turned color into experience, making blue not just a hue, but a portal to the unknown. Watch Why Does Brutalism Matter?Unpacks the meaning behind the architectural movement behind the 2024 film. Emerging after World War II, Brutalism rejected ornament and luxury in favor of raw concrete and honesty; a response to the devastation and disillusionment of the era. It symbolized both grief and hope: the will to rebuild with strength, equality, and truth. Once seen as cold or austere, Brutalism remains a reminder that beauty can exist in honesty, and that rebuilding is itself an act of faith. Watch Friday and Diego in AmericaRecounts the artists’ disillusionment during their 1930s stay in New York. Confronted by poverty amid excess, Diego Rivera captured the city’s inequality in _Frozen Assets_, while Frida Kahlo’s _Self-Portrait on the Borderline_ contrasted Mexico’s vitality with America’s industrial coldness. Together, their works serve as a timeless warning against greed and a call to reconnect with humanity and the earth. Watch The Story of The BauhausExplores how the Bauhaus redefined design by rejecting ornate traditions and championing accessible, functional, and democratic objects for everyday life. It traces the school’s radical ideals, its eventual clash with the Nazi regime, and its forced closure. The story concludes with how its founders dispersed across the world, spreading Bauhaus principles globally and shaping the future of design and architecture. Watch Modern Art & The CIAUncovers one of art history’s strangest intersections: how the CIA covertly funded Abstract Expressionism during the Cold War. By supporting artists like Jackson Pollock and Mark Rothko, the U.S. used avant-garde art as a cultural weapon to promote the idea of American freedom. The talk unpacks the geopolitical strategy behind it and questions what it means when art becomes propaganda. Watch Swiss Design 101Breaks down the origins of Swiss Design, the iconic visual language built on grids, clarity, and Helvetica. It explores why this minimalist approach emerged, how it spread globally, and why it still dominates branding today. The session ends with a practical look at the core rules of Swiss typography. Watch The Dark History of PinkFar from being inherently feminine, pink only became associated with girls due to early 20th-century marketing strategies. This talk traces the color’s journey from aristocratic masculinity to innocence, rebellion, sexuality, and empowerment—all while revealing its cultural contradictions. By examining pink as a mirror of society’s shifting attitudes toward women, the talk reframes the color as a battleground of identity and power. Watch The Roots of Tabi ShoesTraces the split-toe tabi shoe back to its origins in Japanese culture, long before Maison Margiela turned it into a fashion statement. It reveals how traditional footwear informed Margiela’s avant-garde interpretation and why the design remains so provocative today. Watch Military Foundations of The Trench Coat Uncovers the trench coat’s origins on the battlefield, where every strap, flap, and storm shield served a tactical purpose. It explores how Thomas Burberry’s innovations equipped soldiers during World War I and how the garment later migrated from military necessity to cultural staple. The result is a deeper understanding of why this seemingly simple coat carries layers of hidden history. Watch * Why Are Galleries White?Examines the evolution of the white-walled gallery and how it became the dominant aesthetic for displaying art. It reveals that galleries were not always blank, neutral spaces and questions whether “purity” in design is truly neutral or a form of cultural erasure. 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The site functions as a professional showcase for her fifteen-year career, highlighting her ability to shape visual identities and construct immersive brand worlds. By blending design expertise with cultural analysis and content creation, the platform positions Freyja as a multidisciplinary thinker at the intersection of art, fashion, and design.\n\nThe visual identity is unapologetically bold and avant-garde, characterized by a high-contrast, maximalist typographic approach. The use of heavy, expressive lettering set against a dark, textured backdrop creates a sense of raw, editorial energy. 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Page content: Anjela Freyja About, Select Works, Select Talks mail@anjelafreyja.com Anjela Freyja About, Select Works, Select Talks Contact Anjela Freyja is a New York City based creative director and designer who has been shaping visual identities and building brand worlds for fifteen years. Her practice extends into writing and content creation where she analyzes art, design, and fashion, continuously engaging in cultural dialogue with her growing audience. Over the years Anjela has collaborated with many top creative agencies and clients including SSENSE, H&M, YouTube, Google, Instagram, Converse, Huawei, The United Nations, Soho House, eBay, Adobe, The WNBA, IBM, UNIQLO, S&P Global, as well as a number of Silicon Valley technology and lifestyle startups. JOAN Creative Brand Identity Design JOAN Studios is a full service creative production house and a branch of JOAN Creative. Its identity is inspired by gaffer tape, a staple of film sets, used here as both logo and visual device. A vibrant green drawn from production green screens and the minimal typography of the parent brand create a system that reflects the studio’s spirit: creative, precise, and crafted. Artificial Objects Artificial Objects is a research and design project exploring how generative AI can expand the creative process. Trained on 20th-century industrial design, the AI models reinterpret the world entirely through furniture, producing both absurd and inspired forms—from origami chairs to reimagined accessible furniture. Through an iterative exchange between human and machine, the ideas evolve from text prompts to visual sketches and finally to physical prototypes. Fifteen Years of Type Fifteen Years of Type is an evolving archive that documents the trajectory of my typographic practice over a decade and a half. Building on _10 Years of Type_ (2020), this new iteration showcases five additional years of explorations, experiments, and commissioned work—reflecting how my craft, voice, and career have expanded. Presented as a visual time capsule, the project transforms years of design into a single immersive wall of type. It serves as a celebration of persistence, passion, and the quiet discipline behind a life's work in letters. eBay Fashion eBay Fashion 2024 reimagines the shopping experience by turning the platform’s user interface into the heart of the campaign. Rooted in the excitement of searching and discovering the unexpected, the design transforms functional UI moments—typing, scrolling, clicking—into expressive visual language. Balancing precision with playfulness, the campaign brought a renewed sense of style and cultural relevance to eBay, positioning it once again as a leader in the vintage and secondhand fashion space. Nia Centre for the Arts Nia Centre for the Arts is a Toronto-based organization dedicated to supporting emerging Black artists and celebrating Canada’s African diaspora. For the opening of its first permanent space, the brand identity was designed to balance institutional strength with cultural warmth. The rising sun logo symbolizes optimism and homecoming, while a Swiss-inspired typographic system and the use of PP Neue Montreal ground the design in modernist clarity and Canadian heritage. A palette of black, white, and golden yellow ties it all together—bold, welcoming, and unapologetically proud. WNBA Line ‘Em Up WNBA 3-Point Line Project brought the their signature mark to street basketball courts across the U.S., reimagining these traditionally male spaces as inclusive environments for women and girls. The campaign launched with a citywide activation in New York, including a Brooklyn event hosted by the WNBA, and a documentary featuring players reflecting on their own experiences. The visual identity extended the WNBA logo with a bold court line running through it, symbolizing both the addition of the 3-point line and the ongoing expansion of space for women in the game. JOAN Creative JOAN Creative is a rebrand that celebrates the agency’s rare position as a women-founded creative firm thriving across advertising, design, production, and media. The identity reflects both strength and sensitivity—a tribute to the resilience and spirit required to lead in a male-dominated industry. Inspired by a lineage of iconic Joans (Didion, Miró, Armatrading, Rivers, Jett, Joan of Arc), the brand aims to capture their shared talent, conviction, and defiance. Be On The Right Side of History Be on the Right Side of History is a digital platform and activist project created during the height of the MeToo movement, when feminist protest culture surged across America. The site functioned as both an accessible archive of American feminists and a hub where users could download protest posters featuring urgent, rallying messages. The project quickly gained traction and its impact extended globally when the United Nations Women’s Convention adopted it as the official identity for their annual conference the following year. Fermé Fermé (“Closed” in French) was a Montréal-based loungewear brand born during the COVID-19 pandemic. Inspired by the “Closed” signs seen across shuttered storefronts, the project evolved from a charitable initiative into a viral pop-up brand. Across four capsule collections, it offered elevated everyday essentials—intimates, fleece, socks, and graphic pieces reflecting the mood of the moment—supported by a custom wordmark, cohesive brand system, bespoke packaging, and campaign photography. Barragan Archives Barragán is a book design project dedicated to the architectural legacy of Luis Barragán, the master of emotional space. Drawing from his archives, the book examines how Barragán uses light and shadow not merely as visual elements but as sacred, spatial forces. Each page reflects the quiet spirituality embedded in his compositions. Maison Pause Coming Soon Select Talks The Magic of Klein BlueTraces how French artist Yves Klein transformed the rarest color in nature into a symbol of the infinite. In the 1950s, he created _International Klein Blue_—a pigment so vivid it seemed to swallow light. His monochrome works and performances turned color into experience, making blue not just a hue, but a portal to the unknown. Watch Why Does Brutalism Matter?Unpacks the meaning behind the architectural movement behind the 2024 film. Emerging after World War II, Brutalism rejected ornament and luxury in favor of raw concrete and honesty; a response to the devastation and disillusionment of the era. It symbolized both grief and hope: the will to rebuild with strength, equality, and truth. Once seen as cold or austere, Brutalism remains a reminder that beauty can exist in honesty, and that rebuilding is itself an act of faith. Watch Friday and Diego in AmericaRecounts the artists’ disillusionment during their 1930s stay in New York. Confronted by poverty amid excess, Diego Rivera captured the city’s inequality in _Frozen Assets_, while Frida Kahlo’s _Self-Portrait on the Borderline_ contrasted Mexico’s vitality with America’s industrial coldness. Together, their works serve as a timeless warning against greed and a call to reconnect with humanity and the earth. Watch The Story of The BauhausExplores how the Bauhaus redefined design by rejecting ornate traditions and championing accessible, functional, and democratic objects for everyday life. It traces the school’s radical ideals, its eventual clash with the Nazi regime, and its forced closure. The story concludes with how its founders dispersed across the world, spreading Bauhaus principles globally and shaping the future of design and architecture. Watch Modern Art & The CIAUncovers one of art history’s strangest intersections: how the CIA covertly funded Abstract Expressionism during the Cold War. By supporting artists like Jackson Pollock and Mark Rothko, the U.S. used avant-garde art as a cultural weapon to promote the idea of American freedom. The talk unpacks the geopolitical strategy behind it and questions what it means when art becomes propaganda. Watch Swiss Design 101Breaks down the origins of Swiss Design, the iconic visual language built on grids, clarity, and Helvetica. It explores why this minimalist approach emerged, how it spread globally, and why it still dominates branding today. The session ends with a practical look at the core rules of Swiss typography. Watch The Dark History of PinkFar from being inherently feminine, pink only became associated with girls due to early 20th-century marketing strategies. This talk traces the color’s journey from aristocratic masculinity to innocence, rebellion, sexuality, and empowerment—all while revealing its cultural contradictions. By examining pink as a mirror of society’s shifting attitudes toward women, the talk reframes the color as a battleground of identity and power. Watch The Roots of Tabi ShoesTraces the split-toe tabi shoe back to its origins in Japanese culture, long before Maison Margiela turned it into a fashion statement. It reveals how traditional footwear informed Margiela’s avant-garde interpretation and why the design remains so provocative today. Watch Military Foundations of The Trench Coat Uncovers the trench coat’s origins on the battlefield, where every strap, flap, and storm shield served a tactical purpose. It explores how Thomas Burberry’s innovations equipped soldiers during World War I and how the garment later migrated from military necessity to cultural staple. The result is a deeper understanding of why this seemingly simple coat carries layers of hidden history. Watch * Why Are Galleries White?Examines the evolution of the white-walled gallery and how it became the dominant aesthetic for displaying art. It reveals that galleries were not always blank, neutral spaces and questions whether “purity” in design is truly neutral or a form of cultural erasure. Watch © Anjela Freyja 2025mail@anjelafreyja.com Instagram, Tiktok, Substack, LinkedIn. A Brutalist \u002F Neo-Brutalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Anjela Freyja. The overall color palette features Black, White, Gray, Green. The typography features Inter (Sans Serif), Diatype (Sans Serif, Dinamo), Diatype Mono (Sans Serif, Dinamo), Diatype Mono (Sans Serif, Dinamo). AI description: Anjela Freyja serves as a high-impact digital portfolio for a New York City-based Creative Director and Designer. The site functions as a professional showcase for her fifteen-year career, highlighting her ability to shape visual identities and construct immersive brand worlds. By blending design expertise with cultural analysis and content creation, the platform positions Freyja as a multidisciplinary thinker at the intersection of art, fashion, and design. The visual identity is unapologetically bold and avant-garde, characterized by a high-contrast, maximalist typographic approach. The use of heavy, expressive lettering set against a dark, textured backdrop creates a sense of raw, editorial energy. This design language targets high-end fashion, art, and media clients who value a sophisticated, culturally-attuned aesthetic that pushes the boundaries of traditional branding."]