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The website serves as a sophisticated digital portfolio, showcasing high-concept experiential projects for global brands like H&M and Jean-Paul Gaultier. Its purpose is to demonstrate creative mastery and logistical excellence, positioning the agency as an essential partner for brands seeking to create unforgettable physical brand moments.\n\nThe visual identity is defined by a bold, editorial aesthetic that mirrors the high-fashion industries it serves. Utilizing a high-contrast palette of deep blacks and crisp whites, the design relies on large-scale, cinematic imagery and striking typographic overlays to create a sense of drama and prestige. The layout is minimalist and immersive, allowing the sheer scale and artistry of their event productions to command undivided attention from a discerning, elite clientele.",[472,473,30],"Clean \u002F Minimalist","High-End \u002F Luxury",[475,476,477],"Pilote Paris","Atelier trois","Rando Llantero",[312],[480],"Lenis",[482,483,484,485],{"score":167,"category":99},{"score":109,"category":102},{"score":109,"category":105},{"score":109,"category":108},[487,488,489,490],{"score":360,"category":99},{"score":109,"category":102},{"score":109,"category":105},{"score":109,"category":108},[126,122,118],"Website: TwoTwenty. Page: Homepage. Page type: Home \u002F Landing Page. Page title: TwoTwenty – Home. Page description: Founded in 2010, TwoTwenty is an event design, management and production company specialized in the luxury, fashion and design industry.. Page content: - Projects - About [ - 3.jpg Chalayan SS16 Fashion Show ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Fchalayan-ss2016) [ - file:\u002F\u002FroisGf1Ga7J0xrE4 H&M Studio x Crosby Studios AW2023 Pop-Up Store ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Fh-m-pop-up-store) [ Jean-Paul Gaultier x Paris+ Art Basel Party ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Fjean-paul-gaultier-x-paris) [ Kaleidoscope Manifesto Festival ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Fkaleidoscope-manifesto-festival) [ Sporty & Rich x Adidas Originals Photoshoot production ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Fsporty-rich-x-adidas) [ 1\u002F2 Mamuor War zone Fashion Show ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Fmamuor) [ Mackage X Crosby Studios Immersive experience Courchevel 1850 ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Fmackage-courchevel) [ Kaleidoscope Manifesto Festival ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Fmanifesto) [ Burberry Anne Imhof Exhibition Afterparty ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Fburberry-anne-imhof-exhibition-afterparty) [ Gucci Fête la Musique Celebration ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Fgucci-fete-la-musique) [ Burberry November 2018 Festive Dinner ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Fburberry-november-2018) [ Burberry Elle 3871 Photoshoot ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Fburberry-elle-3871) [ Telfar SS20 Fashion Show ](https:\u002F\u002Ftwotwenty.fr\u002Fen\u002Fprojects\u002Ftelfar-ss2020). A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. Designed by Pilote Paris and Atelier trois. The overall color palette features Black, Gray, White. The typography features Söhne (Sans Serif, Klim Type). Built using Lenis. AI description: TwoTwenty is a premier event design and production agency catering to the high-stakes worlds of luxury, fashion, and design. The website serves as a sophisticated digital portfolio, showcasing high-concept experiential projects for global brands like H&M and Jean-Paul Gaultier. Its purpose is to demonstrate creative mastery and logistical excellence, positioning the agency as an essential partner for brands seeking to create unforgettable physical brand moments. The visual identity is defined by a bold, editorial aesthetic that mirrors the high-fashion industries it serves. 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It is composed of four graphic designers driven by the same desire for creativity, interdisciplinarity and quality. Since 2013, Nouvelle étiquette has managed graphic design projects for cultural associations, public institutions, private companies and sometimes big capital. Thought as a place between a graphic design studio and a research workshop, the bureau nurtures the personal experiences of its members. Nouvelle étiquette is defined by an approach that emphasizes the search for meaning as the driving force behind the emergence of relevant graphic forms. Its work is also based on a particular sensitivity to typography, contemporary art and literature, as well as a way of seeing graphic design as a source of understanding and joy. The creative bureau pays the greatest attention to a deeper comprehension of its commissions and strives to establish constant dialogue with its partners. Nouvelle étiquette regularly takes part in conferences and workshops, while some of its members teach at art school in order to transmit, share and advance knowledge in graphic design. is a graphic design bureau between 14 avenue Leclerc de Hautecloque, Metz, France. Created to be a place between a graphic design studio and a research workshop, it consists of four graphic designers driven by the same desire for creativity, interdisciplinarity and quality. Here’s a selection of our works. Wanna see more? Try the desktop version or visit our Behance profile! - # works ## Enghien-les-Bains Art Centre - 2018\u002F2019 ### Editorial design, Graphic Design ## Drac Grand Est - Greeting 2019 ### Editorial design, Graphic Design ## Closerie des Moussis ### Identity ## Week-end de l'art contemporain Grand-Est ### Editorial design, Identity ## Orchestre national de Lorraine 16 ### Editorial design ## Ateliers Ouverts 2018 ### Graphic Design ## Blotter Atelier ### Graphic Design, Identity ## Prix Sciences Po pour l'art contemporain ### Graphic Design ## Le Périscope ### Editorial design ## How To Do Things With Words ### Scenography, Type Design ## Centre Pompidou-Metz: Agenda ### Editorial design ## HATVP ### Design éditorial, Identity ## Arweider ### Editorial design, Exhibition design ## Ateliers ouverts 2016 ### Graphic Design ## Domaine de la Calmette ### Identity ## Compagnie Claire Sergent ### Editorial design, Identity, Type Design, Web ## Ateliers Ouverts 2017 ### Graphic Design ## Accélérateur de Particules ### Identity ## 100 bâtiments protégés ### Editorial design ## Enghien-les-Bains Art Centre - 2018\u002F2019 ### Editorial design, Graphic Design The Enghien-les-Bains' Art Centre is a major actor in the cultural life of this city of the parisian suburb, designated as one of the \"Creative Cities of UNESCO\" since 2013. The CDA has a rich programming, in harmony with the artistic and technological issues of our time. For our first year of collaboration with the Art Center, we relied on their audacity and we imagined a vibrant and abundant season's identity. Inspired by the ASCII Art experiments, we composed visuals reminding the aesthetics of code and word processing software with syntax highlighting (TextMate, Sublime Text...). We interpret the iconic graphic language of this type of tool in a contemporary and relaxed way: omnipresence of the black colour, tabulations, typographical offsets... From this exploration emerges multiple graphic constellations that we make life and dance among the publications of the centre. [ ### Next Project ## Drac Grand Est - Greeting 2019 ](https:\u002F\u002Fwww.nouvelle-etiquette.fr\u002Fworks\u002Fdrac-grand-est-greeting-2019\u002F) ## Drac Grand Est - Greeting 2019 ### Editorial design, Graphic Design The Est of France's Regional Head of Cultural Affairs (DRAC Grand-Est) mandated us to design their 2019 wishes card. The DRAC Grand-Est wanted to seize the occasion of this new year's wishes card to highlight the collections of the Regional Contemporary Art Funds (FRAC) of the area. Created in 1983, the institutions' goals are to operate a cultural decentralisation between the French State and the local administrations and to offer accessibility to contemporary art to as many people as possible. The DRAC's 2019 greeting card presents the last three acquisitions of the regional FRACs: Laure Prouvost's \"Depressed Plants (This makes me cry)\", acquired in 2018 by the FRAC Champagne-Ardenne; \"Sensitive materials\" created by SCENOSCOME (Grégory Lasserre and Anaïs met den Ancxt) acquired in 2017 by the FRAC Alsace; and \"Edge of the day\" by Julie Fortier, acquired in 2017 by 49 North 6 East—FRAC Lorraine. Rather than a regular greeting card, we choose to design a folded card that turns out to be a big poster once completely unfolded. Fresh, elegant, seductive, we hope the poster to be pinned in the offices of the various recipients of the wishes. The poster\u002Fcard is printed in five colours (CMYK + a copper Pantone), using Carolinéale, the work-in-progress typeface Francis Ramel is currently designing at Nouvelle étiquette. [ ### Next Project ## Closerie des Moussis ](https:\u002F\u002Fwww.nouvelle-etiquette.fr\u002Fworks\u002Fcloserie-des-moussis\u002F) ## Closerie des Moussis ### Identity In 2010, Pascale and Laurence, who were passionate about agriculture, ecology and wine, decided to create their own wine estate to produce originals wines inspired by the principles of biodynamics. They therefore entrusted us to design the graphic identity of the estate and of each vintage from the start. We created an identity with an uninhibited creative twist. The subtle blend of precision and finesse of the custom designed stencil figures and the artisanal and warm dimension of the illustrations accompanies and characterises each wine. The red colour, common to all the productions, is a strong marker of identity by referring to both the wine and the region in which it is produced. [ ### Next Project ## Week-end de l'art contemporain Grand-Est ](https:\u002F\u002Fwww.nouvelle-etiquette.fr\u002Fworks\u002Fweek-end-de-lart-contemporain-grand-est-2018\u002F) ## Week-end de l'art contemporain Grand-Est ### Editorial design, Identity The \"week-end de l'art contemporain Grand-Est\" (contemporary art weekend in the Grand Est region) is an event organized by three contemporary art networks of the area: LoRA–Metz, Versant Est–Strasbourg and Bulles–Reims. Through a full weekend, members structures of those networks are synchronizing their actions and are organizing some common events (screenings, openings, performances, concerts…) For the first edition of the event, the networks decided to ask Nouvelle étiquette to design an editorial object that would allow to regroup all the events of the weekend. The structures also wanted to dedicate a bit of this publication's space to a \"carte blanche\" given to an artist. We designed a \"newspaper-like\" publication that can be declined every year to constitute a little collection. Two gradient colors are marking the identity of the object. For each new publication, we will re-use one of the two previous colors, which will create a color continuity though every years' documents. At the heart of the edition, a central sheet of paper can serve as a poster to be self-composed by the reader. Indeed, if one gather two documents, one can constitute a big poster regrouping the intervention of the invited artist (2018: Delphine Gatinois) and the informations about the event. The organizers of the event and the participating spaces (galleries, art centers, libraries etc.) can display this poster on their walls and t …",{"id":506,"height":13,"width":12,"blurhash":507},"899e0573-eab3-4daa-b32a-69bb5eeda3ae","radial-gradient(at 0 0,#000000,#00000000 50%),radial-gradient(at 33% 0,#43445a,#00000000 50%),radial-gradient(at 67% 0,#000000,#00000000 50%),radial-gradient(at 100% 0,#45445a,#00000000 50%),radial-gradient(at 0 50%,#1c1600,#00000000 50%),radial-gradient(at 33% 50%,#4e4d61,#00000000 50%),radial-gradient(at 67% 50%,#1d1d00,#00000000 50%),radial-gradient(at 100% 50%,#4d4e61,#00000000 50%),radial-gradient(at 0 100%,#000000,#00000000 50%),radial-gradient(at 33% 100%,#3c3d55,#00000000 50%),radial-gradient(at 67% 100%,#000000,#00000000 50%),radial-gradient(at 100% 100%,#3b3a53,#00000000 50%)",{"id":509,"height":15,"width":14,"blurhash":375},"2ac4107c-9fc5-41de-8f19-3e362b2cfac7",[511],{"directus_files_id":512},{"id":513},"d88b8a74-5ca8-47ec-85ae-c740a4a3839b",[515],{"languages_code":469,"description":516},"Nouvelle étiquette is a sophisticated graphic design bureau that positions itself as a hybrid between a creative studio and a research workshop. Based in Metz, France, the agency focuses on the intersection of typography, contemporary art, and literature, seeking deep meaning and intellectual rigor in every commission. Their approach is characterized by a high degree of interdisciplinarity, serving a diverse clientele ranging from cultural associations to large-scale private institutions.\n\nThe visual identity is unapologetically bold and intellectual, utilizing a high-contrast dark mode aesthetic paired with striking, oversized typography. The design language leans into a modern, experimental sensibility, using vibrant color blocks and a structured layout to guide the user through their philosophical approach to design. 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Since 2013, Nouvelle étiquette has managed graphic design projects for cultural associations, public institutions, private companies and sometimes big capital. Thought as a place between a graphic design studio and a research workshop, the bureau nurtures the personal experiences of its members. Nouvelle étiquette is defined by an approach that emphasizes the search for meaning as the driving force behind the emergence of relevant graphic forms. Its work is also based on a particular sensitivity to typography, contemporary art and literature, as well as a way of seeing graphic design as a source of understanding and joy. The creative bureau pays the greatest attention to a deeper comprehension of its commissions and strives to establish constant dialogue with its partners. Nouvelle étiquette regularly takes part in conferences and workshops, while some of its members teach at art school in order to transmit, share and advance knowledge in graphic design. is a graphic design bureau between 14 avenue Leclerc de Hautecloque, Metz, France. Created to be a place between a graphic design studio and a research workshop, it consists of four graphic designers driven by the same desire for creativity, interdisciplinarity and quality. Here’s a selection of our works. Wanna see more? Try the desktop version or visit our Behance profile! - # works ## Enghien-les-Bains Art Centre - 2018\u002F2019 ### Editorial design, Graphic Design ## Drac Grand Est - Greeting 2019 ### Editorial design, Graphic Design ## Closerie des Moussis ### Identity ## Week-end de l'art contemporain Grand-Est ### Editorial design, Identity ## Orchestre national de Lorraine 16 ### Editorial design ## Ateliers Ouverts 2018 ### Graphic Design ## Blotter Atelier ### Graphic Design, Identity ## Prix Sciences Po pour l'art contemporain ### Graphic Design ## Le Périscope ### Editorial design ## How To Do Things With Words ### Scenography, Type Design ## Centre Pompidou-Metz: Agenda ### Editorial design ## HATVP ### Design éditorial, Identity ## Arweider ### Editorial design, Exhibition design ## Ateliers ouverts 2016 ### Graphic Design ## Domaine de la Calmette ### Identity ## Compagnie Claire Sergent ### Editorial design, Identity, Type Design, Web ## Ateliers Ouverts 2017 ### Graphic Design ## Accélérateur de Particules ### Identity ## 100 bâtiments protégés ### Editorial design ## Enghien-les-Bains Art Centre - 2018\u002F2019 ### Editorial design, Graphic Design The Enghien-les-Bains' Art Centre is a major actor in the cultural life of this city of the parisian suburb, designated as one of the \"Creative Cities of UNESCO\" since 2013. The CDA has a rich programming, in harmony with the artistic and technological issues of our time. For our first year of collaboration with the Art Center, we relied on their audacity and we imagined a vibrant and abundant season's identity. Inspired by the ASCII Art experiments, we composed visuals reminding the aesthetics of code and word processing software with syntax highlighting (TextMate, Sublime Text...). We interpret the iconic graphic language of this type of tool in a contemporary and relaxed way: omnipresence of the black colour, tabulations, typographical offsets... From this exploration emerges multiple graphic constellations that we make life and dance among the publications of the centre. [ ### Next Project ## Drac Grand Est - Greeting 2019 ](https:\u002F\u002Fwww.nouvelle-etiquette.fr\u002Fworks\u002Fdrac-grand-est-greeting-2019\u002F) ## Drac Grand Est - Greeting 2019 ### Editorial design, Graphic Design The Est of France's Regional Head of Cultural Affairs (DRAC Grand-Est) mandated us to design their 2019 wishes card. The DRAC Grand-Est wanted to seize the occasion of this new year's wishes card to highlight the collections of the Regional Contemporary Art Funds (FRAC) of the area. Created in 1983, the institutions' goals are to operate a cultural decentralisation between the French State and the local administrations and to offer accessibility to contemporary art to as many people as possible. The DRAC's 2019 greeting card presents the last three acquisitions of the regional FRACs: Laure Prouvost's \"Depressed Plants (This makes me cry)\", acquired in 2018 by the FRAC Champagne-Ardenne; \"Sensitive materials\" created by SCENOSCOME (Grégory Lasserre and Anaïs met den Ancxt) acquired in 2017 by the FRAC Alsace; and \"Edge of the day\" by Julie Fortier, acquired in 2017 by 49 North 6 East—FRAC Lorraine. Rather than a regular greeting card, we choose to design a folded card that turns out to be a big poster once completely unfolded. Fresh, elegant, seductive, we hope the poster to be pinned in the offices of the various recipients of the wishes. The poster\u002Fcard is printed in five colours (CMYK + a copper Pantone), using Carolinéale, the work-in-progress typeface Francis Ramel is currently designing at Nouvelle étiquette. [ ### Next Project ## Closerie des Moussis ](https:\u002F\u002Fwww.nouvelle-etiquette.fr\u002Fworks\u002Fcloserie-des-moussis\u002F) ## Closerie des Moussis ### Identity In 2010, Pascale and Laurence, who were passionate about agriculture, ecology and wine, decided to create their own wine estate to produce originals wines inspired by the principles of biodynamics. They therefore entrusted us to design the graphic identity of the estate and of each vintage from the start. We created an identity with an uninhibited creative twist. The subtle blend of precision and finesse of the custom designed stencil figures and the artisanal and warm dimension of the illustrations accompanies and characterises each wine. The red colour, common to all the productions, is a strong marker of identity by referring to both the wine and the region in which it is produced. [ ### Next Project ## Week-end de l'art contemporain Grand-Est ](https:\u002F\u002Fwww.nouvelle-etiquette.fr\u002Fworks\u002Fweek-end-de-lart-contemporain-grand-est-2018\u002F) ## Week-end de l'art contemporain Grand-Est ### Editorial design, Identity The \"week-end de l'art contemporain Grand-Est\" (contemporary art weekend in the Grand Est region) is an event organized by three contemporary art networks of the area: LoRA–Metz, Versant Est–Strasbourg and Bulles–Reims. Through a full weekend, members structures of those networks are synchronizing their actions and are organizing some common events (screenings, openings, performances, concerts…) For the first edition of the event, the networks decided to ask Nouvelle étiquette to design an editorial object that would allow to regroup all the events of the weekend. The structures also wanted to dedicate a bit of this publication's space to a \"carte blanche\" given to an artist. We designed a \"newspaper-like\" publication that can be declined every year to constitute a little collection. Two gradient colors are marking the identity of the object. For each new publication, we will re-use one of the two previous colors, which will create a color continuity though every years' documents. At the heart of the edition, a central sheet of paper can serve as a poster to be self-composed by the reader. Indeed, if one gather two documents, one can constitute a big poster regrouping the intervention of the invited artist (2018: Delphine Gatinois) and the informations about the event. The organizers of the event and the participating spaces (galleries, art centers, libraries etc.) can display this poster on their walls and t …. A Dark Mode, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Agency & Studio industry. The overall color palette features Black, White, Blue, Gray. The typography features Founders Grotesk (Sans Serif, Klim Type), Roboto (Sans Serif), Open Sans (Sans Serif). Built using Bootstrap, Contact Form 7, GSAP, jQuery, Modernizr, OWL Carousel, PHP, Swiper, WordPress. AI description: Nouvelle étiquette is a sophisticated graphic design bureau that positions itself as a hybrid between a creative studio and a research workshop. Based in Metz, France, the agency focuses on the intersection of typography, contemporary art, and literature, seeking deep meaning and intellectual rigor in every commission. Their approach is characterized by a high degree of interdisciplinarity, serving a diverse clientele ranging from cultural associations to large-scale private institutions. The visual identity is unapologetically bold and intellectual, utilizing a high-contrast dark mode aesthetic paired with striking, oversized typography. The design language leans into a modern, experimental sensibility, using vibrant color blocks and a structured layout to guide the user through their philosophical approach to design. It is a website built for an audience of curators, cultural leaders, and design enthusiasts who value substance and conceptual depth over mere decoration.",{"id":541,"website_id":542,"page_id":541,"name":543,"slug":544,"url":545,"website_name":543,"website_slug":544,"website_url":546,"result_url":545,"fetched_at":547,"score":211,"score_boost":361,"ai_score":360,"freshness_score":167,"scored_at":548,"page_name":40,"page_url":545,"page_title":549,"page_description":550,"page_content":551,"page_sort":361,"is_home":367,"is_home_rank":368,"page_type_id":369,"page_type_name":47,"cover":552,"cover_mobile":555,"cover_sequence":557,"translations":633,"industry":21,"styles":636,"credits":637,"font_families":638,"technologies":640,"pagespeed":641,"pagespeed_mobile":647,"buckets":653,"search_payload":654},"2920ec56-59e1-42ae-b671-869af989b2f8","def5063b-060d-49b8-a5e5-6f830fd1021b","Mikael Staer Nathan","mikaelstaer","https:\u002F\u002Fmikaelstaer.com\u002F","https:\u002F\u002Fmikaelstaer.com","2026-05-05T15:50:40.000Z","2026-05-23T19:23:31.000Z","mikael staer nathan ・ design","Mikael Staer Nathan is a designer from Toronto, Canada, whose work focuses on digital product design, ui\u002Fux, interaction design, web development and graphic design.","[# Akira —Canadian Telemedicine Service Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. iOS \u002F Android apps \u002F Desktop web app \u002F Website design & build \u002F Branding & Identity \u002F Print & Digital Materials Founding Designer 2016—2018](#akira) Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. - · IOS, Android Apps - · Desktop web app - · Website design & build - · Branding - · Illustration - · Print & Digital marketing materials - · Role: Founding Designer - · 2016—2018 - · Acquired by Telus Akira ⤴ ✕ Close Project Better Onboarding = More Patients Problem Paying subscriber numbers sucked! App downloads and account creation looked good though, and existing patients loved the service – we just needed to do a better job of proving our value to new users. Solved - Overhauled the onboarding flow - Reworked the home screen - Removed barriers for users Outcomes & Accomplishments Engagement++ Lowered time to respond, fewer abandoned chats, more questions\u002Fdeeper conversations. Growth New company role created (Intake Coordinator) and went from 1 to 2 doctors on-call\u002Fday, hours extended from 5pm to 11pm. 5x Conversation rate through the roof. Pretty much saved the company. ↳ What we started with\\ - 6-part questionnaire form - When finally done with that, users were met with an overloaded homescreen - Still had to talk to a doctor to actually pay for a plan and validate ID - And then finally, after all that, they could receive care. \\ I did not design this. It was the result of a pre-seed “MVP” design-everything-at-once sprint. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Screenshots of the old onboarding flow and home screen. ↘ Lots to improve: Lack of hierarchy, faint typography, form-ception... Compilation of various process sketches. ↘ I do a lot of preliminary work on paper ↳ A Path Forward: Home Experiments; A\u002FB Testing Compilation of various process sketches. Two ideas (A) Give them all the information (B) Get rid of the forms, let them experience the real thing The two versions created. (A) Provided access to all kinds of details. But with so many buttons available and the high-commitment-required \"Start Consult\" button, most people were unable to move forward. (B) Put users straight into a chat with a doctor, no forms, no waiting. It was a landslide victory with immediate success. Thank you version B! - Android app was already hybrid web view, so I proposed testing variations without the need for complex dev work - Aimed to address most common user questions and concerns - Ran A\u002FB test for one month - Tracked all interactions so we could make an informed decision We realized immediately that variant (B) would lead to a much more manual process for the doctors, requiring them to collect patient details one question at a time. But, it allowed them to establish rapport, and people felt they were receiving care right away. The result was an instant and sustained spike in paying users. But it needed some finessing... With a clear winner in hand, I massaged the concept further, using feedback from medical staff and users. Some of the sketches from refining the designs. Questions that users still had at this point included: Am I speaking to a bot? I have to pay? Is this secure? New Flow, New Role The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP - With so much new traffic, medical staff were overwhelmed! - I looked to real life process in a medical office, and so, the Intake Coordinator role at Akira was born. - IC responisiblities: triage – vet, verify and onboard new patients. - Much more human and natural ✓ - New Home screen + service list now made more sense once onboarded The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP The initial message sent by the Intake Coordinator: Hi Mikael! I’m here to help you get signed up with a membership plan and ready to use Akira. I’ll answer your questions and gather a quick health history. First, what are you looking for help with today? People don’t read—or do they? We found people actually read this first message; probably because of the less formal text message format. Interestingly, this chat-based onboarding took much longer to complete than the form-based one, but people responded well to the bespoke feel. ↳ Other Improvements Made Along with a much improved onboarding, I updated other parts of the app including various chat elements, secondary screens and copy. Chat Cards: Sometimes actions need separate flows or screens, like capturing credit card details. I designed buttons\u002Fcards that would be inserted into the chat and activated by the user. Two buttons: Start a Chat vs. Start a Consult So much discussion on this one. Eventually, “Start a Consult” won. I always favour calling things what they are, especially when there is an existing, strong mental model around them. KISS ftw. I made an effort to incorporate the brand voice as much as possible throughout the app, making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. I made an effort to incorporate the brand voice as much as possible throughout the app... ...making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. [# Group Eleven —Websites & Creative Services for Athletes A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. Responsive Web App \u002F Website \u002F Branding & Identity \u002F Apparel Founder, Designer, Developer 2019—](#groupeleven) A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. - · Responsive Web App - · Website design & build - · Branding & Identity - · Apparel - · Founder\u002FDesigner\u002FDeveloper - · 2019— - · www.groupeleven.co Group Eleven ⤴ ✕ Close View: www.groupeleven.co Project Websites faster & easier than your 5k pb Problem Crafting a professional online image is difficult, websites are complicated and time-sucking endeavours. Athletes prioritize training first and things like websites last – they don’t have the time, energy or knowhow, and have been burned by tech in the past. Even world champions and Olympic medalists have sub par online destinations. Solved - Extremely quick, simple setup & updating - Clean, professional look on all devices - No designing or coding required Skiier doing a crazy aerial trick: Your last blog post is from September. 2016 Mountain biker on a wall ramp: Awesome photo...but that's not your sponsor anymore. Tennis player ready to receive the ball: Your super simple, couple of clicks, drag and drop, stylishly bold, single page website. Outcomes & Accomplishments MVP Went from initial idea to first paying user in six weeks. Success Users include Olympians, world record holders, top ten finishers at world champs and Pan Am Games (as well as amateurs). $$$ Profitable (small numbers but in the green!) ↳ Responsive Web App Preview of the editing experience, showing my own G11 page. - Fixed layouts with content hotspots keeps things simple and focused: fewer decisions to make means less headache. - WYSIWYG: No abstractions, edits are made directly on the page itself. - Customizing fonts, colours and other settings is very straightforward. ↑ Not placeholder! When not pushing pixels, I am swimming, biking and running in the pro ranks of middle-distance triathlon. - Career Highlights - 2019 - 2018 - Olympic Games London 2012 1 - Olympic Games Rio 2016 2 - Olympic Games Beijing 2008 6 - Olympic Games Athens 2004 19 - World Series Championship 2010 2 - European Championship Baku 2015 1 - World Championship (U23) 2005 3 - World Championship (U23) 2003 3 - World Series Montreal 5 Olympic Distance - World Series Hamburg 8 Sprint Distance - World Series Hamburg DNF Mixed Relay - Grand Final, Lausanne 10 Olympic Distance - World Cup Tongyeong 5 Sprint Distance - World Cup Miyazaki 4 Olympic Distance - World Series Montreal 5 Olympic Distance - World Cup Lausanne 1 Olympic Distance - European Championship, Glasgow 2 Mixed Relay - European Championship, Glasgow 1 Olympic Distance - World Series Hamburg 8 Mixed Relay - World Series Hamburg 4 Sprint Distance - National Championship 1 Sprint distance ↘Highlight: the results table. Creating something like this on other platforms is nearly impossible. Flexible formatting and works for any sport. - G11 pages are focused on the essentials: · Results · Social Links · Sponsor Logos (that are linked) · Images + Text - Page layouts are purposely designed to be content-light, functioning more like an athletic C.V. - And provide just the right amount of info & personality. ↳ Brand & Identity I wanted Group Eleven to look energized and bold, and feel inspired. Logo BT Brik Xl By Burntype Colours Deep Sport #081D19 R8, G29, B25 Flare #FF2E00 R255, G46, B0 Electricity #9FFF03 R159, G255, B3 Typography Example of large hero headings. Acumin Pro By Robert Slimbach Example of other heading styles and body copy. Promo Imagery ↳ Behind the Scenes Some thoughts, musings and process behind developing the project. Compilation of process sketches. The Idea I wanted to use Group Eleven as an exercise in product development – putting to use the lessons I have learned throughout my career. I also wanted to challenge myself to create something that people (and a particularly stingy audience) would be willing to be pay for. Validation Having a great idea and ability to build is one thing, but does anyone actually want it? What I posted to Instagram: Group Eleven in big text, subheading 'Websites for Athletes, Soon' and a prompt, 'DM for beta'. Background was a photo of myself on the bike racing a triathlon. I promised myself I wouldn't build anything unless I had strong signals from my target demographic. I have nearly 800 followers on Instagram, most of them athletes. I posted a single image to my stories with a prompt—DM for Beta—and required a minimum 10% conversion within the first 12 hours in order to procee …",{"id":553,"height":13,"width":12,"blurhash":554},"5408f221-a493-486b-b7f8-d02317fe5cbc","radial-gradient(at 0 0,#18003a,#00000000 50%),radial-gradient(at 33% 0,#00003e,#00000000 50%),radial-gradient(at 67% 0,#000056,#00000000 50%),radial-gradient(at 100% 0,#00001c,#00000000 50%),radial-gradient(at 0 50%,#868dba,#00000000 50%),radial-gradient(at 33% 50%,#8790bf,#00000000 50%),radial-gradient(at 67% 50%,#8192c1,#00000000 50%),radial-gradient(at 100% 50%,#556692,#00000000 50%),radial-gradient(at 0 100%,#98a5ca,#00000000 50%),radial-gradient(at 33% 100%,#97a2c5,#00000000 50%),radial-gradient(at 67% 100%,#94aacf,#00000000 50%),radial-gradient(at 100% 100%,#6c88a4,#00000000 50%)",{"id":556,"height":15,"width":14,"blurhash":375},"a49c8684-d02f-4be0-88f8-2766f9323b77",[558,561,564,567,570,573,576,579,582,585,588,591,594,597,600,603,606,609,612,615,618,621,624,627,630],{"directus_files_id":559},{"id":560},"3fd9c031-88e6-4b73-8beb-980168ff963d",{"directus_files_id":562},{"id":563},"1fcdead3-fb59-45da-8522-77b5727a68a9",{"directus_files_id":565},{"id":566},"4eb66163-9aef-43fa-89c0-15fabfcb8ba6",{"directus_files_id":568},{"id":569},"8138ec97-3598-436b-99e4-f3717b971e41",{"directus_files_id":571},{"id":572},"7579d32e-cad1-4670-b7e5-746856f28e32",{"directus_files_id":574},{"id":575},"ee7df519-e481-49ea-bfa3-7e051b2ffefb",{"directus_files_id":577},{"id":578},"ac5797f3-429c-4359-8ed1-c7117ee23279",{"directus_files_id":580},{"id":581},"f0d23875-7d16-4735-b656-9bb26920c3fa",{"directus_files_id":583},{"id":584},"b57a96b1-b28d-46bd-a61a-539254a1e097",{"directus_files_id":586},{"id":587},"2caae823-7972-46b0-b4dd-0bcb65a59648",{"directus_files_id":589},{"id":590},"b1425ae6-34a3-48d5-9de1-27292aab429a",{"directus_files_id":592},{"id":593},"f410aaef-f2b0-4713-831c-fe7b9a24c0d6",{"directus_files_id":595},{"id":596},"01d0f359-0ca7-4c8a-9e59-7a8e27e8d4c3",{"directus_files_id":598},{"id":599},"13742bff-2864-4e74-bae0-332451c5f153",{"directus_files_id":601},{"id":602},"e4921bb6-7226-47fc-ad3d-bea205570cd7",{"directus_files_id":604},{"id":605},"c877fb59-2906-4228-9228-ca3fed3c058b",{"directus_files_id":607},{"id":608},"2e368b19-e395-4915-b7e7-ae516504ce93",{"directus_files_id":610},{"id":611},"23323525-66b3-4992-9cc1-ea8fff513c6d",{"directus_files_id":613},{"id":614},"63458d52-bc42-49d3-a398-4280ba108279",{"directus_files_id":616},{"id":617},"5bef9c6c-5812-4a26-80dd-d46ad6cef314",{"directus_files_id":619},{"id":620},"988bcac4-ad7b-4ca3-9a63-00030ccd5745",{"directus_files_id":622},{"id":623},"a73f04b3-da49-4b1b-88f4-aa0290371ef5",{"directus_files_id":625},{"id":626},"a4fab153-9605-4f21-a4ea-80c27de690fa",{"directus_files_id":628},{"id":629},"c3844cfe-9e30-4d96-899f-ad397d9aec18",{"directus_files_id":631},{"id":632},"2b4828bf-d422-456a-8ea0-e0a84facaace",[634],{"languages_code":469,"description":635},"Mikael Staer Nathan’s portfolio is a masterclass in contemporary digital minimalism, serving as a sophisticated showcase for high-end product design and web development. The site utilizes a cinematic, full-bleed layout that prioritizes large-scale typography and evocative imagery, creating an immersive experience that feels more like a digital editorial than a traditional resume. The use of soft gradients, grainy textures, and generous negative space establishes a calm yet authoritative visual tone.\n\nTargeting premium tech clients and design-forward brands, the identity is defined by its refined Swiss-inspired typography and a muted, sophisticated color palette. The interface is stripped of unnecessary clutter, relying on elegant motion and a structured grid to guide the viewer through a curated selection of impactful work. It is a highly intentional design that communicates precision, technical expertise, and a deep understanding of modern aesthetic trends.",[472,256,30],[],[639,318],"Acumin",[279],[642,643,645,646],{"score":221,"category":99},{"score":644,"category":102},78,{"score":106,"category":105},{"score":209,"category":108},[648,650,651,652],{"score":649,"category":99},70,{"score":644,"category":102},{"score":106,"category":105},{"score":209,"category":108},[122,126,118],"Website: Mikael Staer Nathan. Page: Homepage. Page type: Home \u002F Landing Page. Page title: mikael staer nathan ・ design. Page description: Mikael Staer Nathan is a designer from Toronto, Canada, whose work focuses on digital product design, ui\u002Fux, interaction design, web development and graphic design.. Page content: [# Akira —Canadian Telemedicine Service Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. iOS \u002F Android apps \u002F Desktop web app \u002F Website design & build \u002F Branding & Identity \u002F Print & Digital Materials Founding Designer 2016—2018](#akira) Canadian telemedicine service providing care in family medicine, mental health and diet & nutrition. - · IOS, Android Apps - · Desktop web app - · Website design & build - · Branding - · Illustration - · Print & Digital marketing materials - · Role: Founding Designer - · 2016—2018 - · Acquired by Telus Akira ⤴ ✕ Close Project Better Onboarding = More Patients Problem Paying subscriber numbers sucked! App downloads and account creation looked good though, and existing patients loved the service – we just needed to do a better job of proving our value to new users. Solved - Overhauled the onboarding flow - Reworked the home screen - Removed barriers for users Outcomes & Accomplishments Engagement++ Lowered time to respond, fewer abandoned chats, more questions\u002Fdeeper conversations. Growth New company role created (Intake Coordinator) and went from 1 to 2 doctors on-call\u002Fday, hours extended from 5pm to 11pm. 5x Conversation rate through the roof. Pretty much saved the company. ↳ What we started with\\ - 6-part questionnaire form - When finally done with that, users were met with an overloaded homescreen - Still had to talk to a doctor to actually pay for a plan and validate ID - And then finally, after all that, they could receive care. \\ I did not design this. It was the result of a pre-seed “MVP” design-everything-at-once sprint. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Users said things like: What services do you offer? Is this legal? Sign up takes too long. Why is this app asking for my health card? How do I get help? ↘Through talking to users and hallway testing, it was clear there were many issues. Screenshots of the old onboarding flow and home screen. ↘ Lots to improve: Lack of hierarchy, faint typography, form-ception... Compilation of various process sketches. ↘ I do a lot of preliminary work on paper ↳ A Path Forward: Home Experiments; A\u002FB Testing Compilation of various process sketches. Two ideas (A) Give them all the information (B) Get rid of the forms, let them experience the real thing The two versions created. (A) Provided access to all kinds of details. But with so many buttons available and the high-commitment-required \"Start Consult\" button, most people were unable to move forward. (B) Put users straight into a chat with a doctor, no forms, no waiting. It was a landslide victory with immediate success. Thank you version B! - Android app was already hybrid web view, so I proposed testing variations without the need for complex dev work - Aimed to address most common user questions and concerns - Ran A\u002FB test for one month - Tracked all interactions so we could make an informed decision We realized immediately that variant (B) would lead to a much more manual process for the doctors, requiring them to collect patient details one question at a time. But, it allowed them to establish rapport, and people felt they were receiving care right away. The result was an instant and sustained spike in paying users. But it needed some finessing... With a clear winner in hand, I massaged the concept further, using feedback from medical staff and users. Some of the sketches from refining the designs. Questions that users still had at this point included: Am I speaking to a bot? I have to pay? Is this secure? New Flow, New Role The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP - With so much new traffic, medical staff were overwhelmed! - I looked to real life process in a medical office, and so, the Intake Coordinator role at Akira was born. - IC responisiblities: triage – vet, verify and onboard new patients. - Much more human and natural ✓ - New Home screen + service list now made more sense once onboarded The new flow: 1. Account Creation 2. Intake Coordinator 3. Doctor\u002FNP The initial message sent by the Intake Coordinator: Hi Mikael! I’m here to help you get signed up with a membership plan and ready to use Akira. I’ll answer your questions and gather a quick health history. First, what are you looking for help with today? People don’t read—or do they? We found people actually read this first message; probably because of the less formal text message format. Interestingly, this chat-based onboarding took much longer to complete than the form-based one, but people responded well to the bespoke feel. ↳ Other Improvements Made Along with a much improved onboarding, I updated other parts of the app including various chat elements, secondary screens and copy. Chat Cards: Sometimes actions need separate flows or screens, like capturing credit card details. I designed buttons\u002Fcards that would be inserted into the chat and activated by the user. Two buttons: Start a Chat vs. Start a Consult So much discussion on this one. Eventually, “Start a Consult” won. I always favour calling things what they are, especially when there is an existing, strong mental model around them. KISS ftw. I made an effort to incorporate the brand voice as much as possible throughout the app, making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. I made an effort to incorporate the brand voice as much as possible throughout the app... ...making use of our illustrations, colours, typography and diction. I firmly believe in a consistent experience from marketing to product. [# Group Eleven —Websites & Creative Services for Athletes A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. Responsive Web App \u002F Website \u002F Branding & Identity \u002F Apparel Founder, Designer, Developer 2019—](#groupeleven) A web app for athletes to quickly and easily create professional websites, with unique sport-specific features. - · Responsive Web App - · Website design & build - · Branding & Identity - · Apparel - · Founder\u002FDesigner\u002FDeveloper - · 2019— - · www.groupeleven.co Group Eleven ⤴ ✕ Close View: www.groupeleven.co Project Websites faster & easier than your 5k pb Problem Crafting a professional online image is difficult, websites are complicated and time-sucking endeavours. Athletes prioritize training first and things like websites last – they don’t have the time, energy or knowhow, and have been burned by tech in the past. Even world champions and Olympic medalists have sub par online destinations. Solved - Extremely quick, simple setup & updating - Clean, professional look on all devices - No designing or coding required Skiier doing a crazy aerial trick: Your last blog post is from September. 2016 Mountain biker on a wall ramp: Awesome photo...but that's not your sponsor anymore. Tennis player ready to receive the ball: Your super simple, couple of clicks, drag and drop, stylishly bold, single page website. Outcomes & Accomplishments MVP Went from initial idea to first paying user in six weeks. Success Users include Olympians, world record holders, top ten finishers at world champs and Pan Am Games (as well as amateurs). $$$ Profitable (small numbers but in the green!) ↳ Responsive Web App Preview of the editing experience, showing my own G11 page. - Fixed layouts with content hotspots keeps things simple and focused: fewer decisions to make means less headache. - WYSIWYG: No abstractions, edits are made directly on the page itself. - Customizing fonts, colours and other settings is very straightforward. ↑ Not placeholder! When not pushing pixels, I am swimming, biking and running in the pro ranks of middle-distance triathlon. - Career Highlights - 2019 - 2018 - Olympic Games London 2012 1 - Olympic Games Rio 2016 2 - Olympic Games Beijing 2008 6 - Olympic Games Athens 2004 19 - World Series Championship 2010 2 - European Championship Baku 2015 1 - World Championship (U23) 2005 3 - World Championship (U23) 2003 3 - World Series Montreal 5 Olympic Distance - World Series Hamburg 8 Sprint Distance - World Series Hamburg DNF Mixed Relay - Grand Final, Lausanne 10 Olympic Distance - World Cup Tongyeong 5 Sprint Distance - World Cup Miyazaki 4 Olympic Distance - World Series Montreal 5 Olympic Distance - World Cup Lausanne 1 Olympic Distance - European Championship, Glasgow 2 Mixed Relay - European Championship, Glasgow 1 Olympic Distance - World Series Hamburg 8 Mixed Relay - World Series Hamburg 4 Sprint Distance - National Championship 1 Sprint distance ↘Highlight: the results table. Creating something like this on other platforms is nearly impossible. Flexible formatting and works for any sport. - G11 pages are focused on the essentials: · Results · Social Links · Sponsor Logos (that are linked) · Images + Text - Page layouts are purposely designed to be content-light, functioning more like an athletic C.V. - And provide just the right amount of info & personality. ↳ Brand & Identity I wanted Group Eleven to look energized and bold, and feel inspired. Logo BT Brik Xl By Burntype Colours Deep Sport #081D19 R8, G29, B25 Flare #FF2E00 R255, G46, B0 Electricity #9FFF03 R159, G255, B3 Typography Example of large hero headings. Acumin Pro By Robert Slimbach Example of other heading styles and body copy. Promo Imagery ↳ Behind the Scenes Some thoughts, musings and process behind developing the project. Compilation of process sketches. The Idea I wanted to use Group Eleven as an exercise in product development – putting to use the lessons I have learned throughout my career. I also wanted to challenge myself to create something that people (and a particularly stingy audience) would be willing to be pay for. Validation Having a great idea and ability to build is one thing, but does anyone actually want it? What I posted to Instagram: Group Eleven in big text, subheading 'Websites for Athletes, Soon' and a prompt, 'DM for beta'. Background was a photo of myself on the bike racing a triathlon. I promised myself I wouldn't build anything unless I had strong signals from my target demographic. I have nearly 800 followers on Instagram, most of them athletes. I posted a single image to my stories with a prompt—DM for Beta—and required a minimum 10% conversion within the first 12 hours in order to procee …. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features Gray, Black, White. The typography features Acumin (Sans Serif), IBM Plex Mono (Sans Serif). Built using Typekit. AI description: Mikael Staer Nathan’s portfolio is a masterclass in contemporary digital minimalism, serving as a sophisticated showcase for high-end product design and web development. The site utilizes a cinematic, full-bleed layout that prioritizes large-scale typography and evocative imagery, creating an immersive experience that feels more like a digital editorial than a traditional resume. The use of soft gradients, grainy textures, and generous negative space establishes a calm yet authoritative visual tone. Targeting premium tech clients and design-forward brands, the identity is defined by its refined Swiss-inspired typography and a muted, sophisticated color palette. The interface is stripped of unnecessary clutter, relying on elegant motion and a structured grid to guide the viewer through a curated selection of impactful work. It is a highly intentional design that communicates precision, technical expertise, and a deep understanding of modern aesthetic trends.",{"id":656,"website_id":657,"page_id":656,"name":658,"slug":659,"url":660,"website_name":658,"website_slug":659,"website_url":661,"result_url":660,"fetched_at":662,"score":211,"score_boost":361,"ai_score":360,"freshness_score":362,"scored_at":663,"page_name":40,"page_url":660,"page_title":664,"page_description":665,"page_content":666,"page_sort":361,"is_home":367,"is_home_rank":368,"page_type_id":369,"page_type_name":47,"cover":667,"cover_mobile":670,"cover_sequence":672,"translations":679,"industry":21,"styles":682,"credits":683,"font_families":686,"technologies":688,"pagespeed":691,"pagespeed_mobile":697,"buckets":703,"search_payload":704},"0ce94b42-a6d9-474f-9933-2b53806d75b3","f9172150-464d-4a3b-a13d-35f0280ccb96","wearetwoo.com","twoo","https:\u002F\u002Fwearetwoo.com\u002F","https:\u002F\u002Fwearetwoo.com","2026-05-03T23:35:22.000Z","2026-05-23T19:09:44.000Z","Twoo®","Smart craft for digital products and services.","[ 13 Projects ](\u002Fmenu) With a multicultural and open-minded approach to international functionalism, Twoo® designs and develops systems for brand, interactive, and product design, combining strategic thinking with refined graphic design aesthetics. We are a design studio based in Barcelona, working worldwide. - hello@wearetwoo.com - Instagram - Behance - Linkedin - Based in Barcelona - 1:34 AM - Working worldwide - 11:34 PM Multidisciplinary Integrated Design Approach. Technology, Functionality & Aesthetics. All Together. For us, design is, above all, planning the product as a whole, and not just its external appearance. Our practice is based on a Multidisciplinary Integrated Design Approach, where functionality and aesthetics are developmental criteria alongside technology, from the beginning. Technology We transform ideas into reality. Always aiming to build accessible solutions, technology is not only responsible for the execution, but a fundamental part of the creative process too, right from the start. Functionality We combine creativity with usability. We design by asking questions and looking for possible solutions to them. It is a constructive process, we investigate and build by testing out hypotheses. Aesthetics Forms that communicate an idea. Style is not a matter of appearance, it’s a chosen medium to communicate an idea. It’s not just form as beauty but a thought, a realization turned into visuals. Our process Think, do, try, repeat… There is no magic trick involved. We care about strategy just as much as we care about the craft. Our process focuses on defining a clear goal and dedicate as much time as possible working relentlessly to reach it. What we offer We help companies to design and build first-class products and services that connect with people. Focusing on digital, we work on a variety of projects ranging from brand identity systems to product design and development. ∙ Brand Identity ∙ Concept ∙ Product & Service design ∙ Development Smart craft for digital products and services. - Instagram - Behance - Linkedin Contact Twoo® is available for commissioned projects and collaborations. No geographical restrictions, from local projects to global clients. - For work inquires - hello@wearetwoo.com",{"id":668,"height":13,"width":12,"blurhash":669},"e76166ba-0cd7-4e4c-9cf4-2b3fa456b02d","radial-gradient(at 0 0,#000000,#00000000 50%),radial-gradient(at 33% 0,#272727,#00000000 50%),radial-gradient(at 67% 0,#000000,#00000000 50%),radial-gradient(at 100% 0,#5b5b5b,#00000000 50%),radial-gradient(at 0 50%,#2c2c2c,#00000000 50%),radial-gradient(at 33% 50%,#3c3c3c,#00000000 50%),radial-gradient(at 67% 50%,#232323,#00000000 50%),radial-gradient(at 100% 50%,#626262,#00000000 50%),radial-gradient(at 0 100%,#000000,#00000000 50%),radial-gradient(at 33% 100%,#2b2b2b,#00000000 50%),radial-gradient(at 67% 100%,#000000,#00000000 50%),radial-gradient(at 100% 100%,#5a5a5a,#00000000 50%)",{"id":671,"height":15,"width":14,"blurhash":375},"24de78ea-a0c0-4e84-9b4d-1667097fdc0b",[673,676],{"directus_files_id":674},{"id":675},"3696d0b6-c71a-4c6c-b601-4699aca24c50",{"directus_files_id":677},{"id":678},"fde7da2c-b319-4560-aae2-32e1c51c5b16",[680],{"languages_code":469,"description":681},"Twoo® is a high-caliber design studio based in Barcelona that operates with a global mindset, specializing in the intersection of brand identity, interactive systems, and digital product development. The studio positions itself as a strategic partner for brands seeking 'smart craft,' blending rigorous functionalism with sophisticated graphic aesthetics to solve complex digital challenges.\n\nThe visual identity is defined by a bold, high-contrast minimalist aesthetic that leverages massive, expressive typography and a stark monochrome palette. By utilizing expansive negative space and oversized character forms, the design communicates a sense of confidence, modernity, and architectural precision. This sophisticated approach appeals to forward-thinking tech companies and premium brands looking for cutting-edge digital craftsmanship.",[472,256,30],[684,685],"Twoo","Carlos Kun",[687],"Untitled Sans",[268,271,278,689,690,274],"Polyfill","Prismic",[692,693,695,696],{"score":100,"category":99},{"score":694,"category":102},75,{"score":530,"category":105},{"score":209,"category":108},[698,700,701,702],{"score":699,"category":99},71,{"score":694,"category":102},{"score":530,"category":105},{"score":209,"category":108},[118,126,122],"Website: wearetwoo.com. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Twoo®. Page description: Smart craft for digital products and services.. Page content: [ 13 Projects ](\u002Fmenu) With a multicultural and open-minded approach to international functionalism, Twoo® designs and develops systems for brand, interactive, and product design, combining strategic thinking with refined graphic design aesthetics. We are a design studio based in Barcelona, working worldwide. - hello@wearetwoo.com - Instagram - Behance - Linkedin - Based in Barcelona - 1:34 AM - Working worldwide - 11:34 PM Multidisciplinary Integrated Design Approach. Technology, Functionality & Aesthetics. All Together. For us, design is, above all, planning the product as a whole, and not just its external appearance. Our practice is based on a Multidisciplinary Integrated Design Approach, where functionality and aesthetics are developmental criteria alongside technology, from the beginning. Technology We transform ideas into reality. Always aiming to build accessible solutions, technology is not only responsible for the execution, but a fundamental part of the creative process too, right from the start. Functionality We combine creativity with usability. We design by asking questions and looking for possible solutions to them. It is a constructive process, we investigate and build by testing out hypotheses. Aesthetics Forms that communicate an idea. Style is not a matter of appearance, it’s a chosen medium to communicate an idea. It’s not just form as beauty but a thought, a realization turned into visuals. Our process Think, do, try, repeat… There is no magic trick involved. We care about strategy just as much as we care about the craft. Our process focuses on defining a clear goal and dedicate as much time as possible working relentlessly to reach it. What we offer We help companies to design and build first-class products and services that connect with people. Focusing on digital, we work on a variety of projects ranging from brand identity systems to product design and development. ∙ Brand Identity ∙ Concept ∙ Product & Service design ∙ Development Smart craft for digital products and services. - Instagram - Behance - Linkedin Contact Twoo® is available for commissioned projects and collaborations. No geographical restrictions, from local projects to global clients. - For work inquires - hello@wearetwoo.com. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Agency & Studio industry. Designed and developed by Carlos Kun, designed by Twoo. The overall color palette features White, Black, Gray. The typography features Untitled Sans (Sans Serif, Klim Type). Built using jQuery, Node.js, Nuxt.js, Polyfill, Prismic, Vue.js. AI description: Twoo® is a high-caliber design studio based in Barcelona that operates with a global mindset, specializing in the intersection of brand identity, interactive systems, and digital product development. The studio positions itself as a strategic partner for brands seeking 'smart craft,' blending rigorous functionalism with sophisticated graphic aesthetics to solve complex digital challenges. The visual identity is defined by a bold, high-contrast minimalist aesthetic that leverages massive, expressive typography and a stark monochrome palette. By utilizing expansive negative space and oversized character forms, the design communicates a sense of confidence, modernity, and architectural precision. This sophisticated approach appeals to forward-thinking tech companies and premium brands looking for cutting-edge digital craftsmanship."]