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Read more ](https:\u002F\u002Fniceandserious.com\u002Fwork\u002Fwellcome-collection-free-destination-campaign) [ NABS Rebrand We created a new brand identity for NABS, the mental wellness charity for the advertising, media and marketing industry. The rebrand is designed to reflect NABS’ ambition to embed mental wellness in industry culture – making their role not just supportive, but essential and front of mind. We developed their positioning and reworked their personality, tone of voice and design — giving the industry a brighter, bolder, NABS. Read more ](https:\u002F\u002Fniceandserious.com\u002Fwork\u002Fnabs-rebrand) [ Bowel Cancer UK Tell Your GP Instead Bowel cancer is the UK’s fourth most common cancer and the second biggest cause of cancer deaths. But it doesn’t have to be this way – it’s a treatable and curable disease if caught early. As part of Bowel Cancer UK’s mission to remove barriers to getting a diagnosis quickly, we were tasked to create a campaign that would encourage more people to see their GP if they experience symptoms associated with bowel cancer. Read more ](https:\u002F\u002Fniceandserious.com\u002Fwork\u002Ftell-your-gp-instead) [ National Landscapes Association Rebrand We worked with the National Landscapes Association to unite the network of Areas of Outstanding Natural beauty under a new, shared brand identity – built around the idea of them being a living patchwork of our nation. The new brand invites all people to find their own connection with these special landscapes and help unlock their full potential in the fight against climate change and biodiversity loss. Read more ](https:\u002F\u002Fniceandserious.com\u002Fwork\u002Fnational-landscapes-association-rebrand) [ See more of our work See more of our work See more of our work See more of our work See more of our work ](https:\u002F\u002Fniceandserious.com\u002Fwork) Some of our clients",{"id":401,"height":13,"width":12,"blurhash":402},"7e39736a-7a58-46ff-b992-a52474b313a6","radial-gradient(at 0 0,#6d776a,#00000000 50%),radial-gradient(at 33% 0,#938b8f,#00000000 50%),radial-gradient(at 67% 0,#92908c,#00000000 50%),radial-gradient(at 100% 0,#838c82,#00000000 50%),radial-gradient(at 0 50%,#999c96,#00000000 50%),radial-gradient(at 33% 50%,#a7a1a4,#00000000 50%),radial-gradient(at 67% 50%,#b1b3a2,#00000000 50%),radial-gradient(at 100% 50%,#a1a694,#00000000 50%),radial-gradient(at 0 100%,#6e7665,#00000000 50%),radial-gradient(at 33% 100%,#9f9891,#00000000 50%),radial-gradient(at 67% 100%,#b4b2ad,#00000000 50%),radial-gradient(at 100% 100%,#838b7f,#00000000 50%)",{"id":404,"height":15,"width":14,"blurhash":355},"a4fc2c29-9915-4a19-b9b9-d6cb71ed2a46",[406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493],{"directus_files_id":407},{"id":408},"77c71f8c-4e77-4bcb-8326-aebb8d11a30a",{"directus_files_id":410},{"id":411},"6fdf1111-2d7b-45fa-8dd2-a68f8a8a5b95",{"directus_files_id":413},{"id":414},"f5f9102a-1227-48be-943e-c8d1e4c5fbb4",{"directus_files_id":416},{"id":417},"013f5ab9-6e43-4f1b-8a32-9b3112bf0a84",{"directus_files_id":419},{"id":420},"a1417ea5-95ae-4d6a-b58a-0b8cb3361913",{"directus_files_id":422},{"id":423},"d28a29a8-2833-4ad6-8305-790dbc33032f",{"directus_files_id":425},{"id":426},"89131621-628e-41bf-ad27-bc877dcf99ad",{"directus_files_id":428},{"id":429},"7519b215-4d74-460b-a879-20f2bfe223e9",{"directus_files_id":431},{"id":432},"616b64f8-f5ca-48f9-ba1d-ab0438cbbc1a",{"directus_files_id":434},{"id":435},"27a0954b-5f3e-4b96-8874-45b231f438bd",{"directus_files_id":437},{"id":438},"eb3abd22-f5d8-4fdd-9bf9-04356fe32915",{"directus_files_id":440},{"id":441},"cd6a8b68-d665-4e1d-a87c-0581c1df0c05",{"directus_files_id":443},{"id":444},"104c8f2e-0349-4a18-b982-8a0cd51bad71",{"directus_files_id":446},{"id":447},"bd1ab59e-eb17-4004-a6d4-1b3bd2db00e6",{"directus_files_id":449},{"id":450},"fd8e7bbe-fd46-4611-9c74-3e332d94bb04",{"directus_files_id":452},{"id":453},"6ebafd0a-9120-4edd-bff5-16b9a184fcdf",{"directus_files_id":455},{"id":456},"79d19067-2981-4718-8191-3ce502d60d74",{"directus_files_id":458},{"id":459},"43273a28-af74-4075-810d-a50a0bbbf179",{"directus_files_id":461},{"id":462},"dd381b21-5187-4547-9dcd-ebddfa098788",{"directus_files_id":464},{"id":465},"3f8c208b-dbd9-4fcc-a848-86440f9feacb",{"directus_files_id":467},{"id":468},"e3755150-d1c9-403c-bd22-c1c3e5289f0d",{"directus_files_id":470},{"id":471},"7deabc8e-f925-46aa-835a-1fe301787d4d",{"directus_files_id":473},{"id":474},"8cb09a9a-98d4-4508-bde2-a3dee5b51047",{"directus_files_id":476},{"id":477},"1e3c78e9-11d3-4162-bc63-68fee60e86c2",{"directus_files_id":479},{"id":480},"73d6a3f9-a411-4ed4-a2d4-73f27435a7f3",{"directus_files_id":482},{"id":483},"543c4818-2841-48d4-b3d2-c412d5b6a66c",{"directus_files_id":485},{"id":486},"ab474653-c347-4d97-8a34-64eb03992942",{"directus_files_id":488},{"id":489},"d561378e-6d67-48fa-9e8e-c3dfa63f0b4a",{"directus_files_id":491},{"id":492},"ae28107e-d70e-4599-af16-9ffd9c769269",{"directus_files_id":494},{"id":495},"a9a26da4-10db-409a-9d03-fcf56e9a5b40",[497],{"languages_code":362,"description":498},"Nice and Serious is a purpose-driven creative agency that positions itself as a vital force for social good. Their mission is to partner exclusively with brands, charities, and organizations that prioritize positive impact, guided by their proprietary 'Moral Compass™'. The agency serves a sophisticated audience of ethical leaders and mission-led organizations looking for high-impact storytelling and strategic brand development.\n\nThe visual identity is unapologetically bold and high-energy, utilizing a maximalist approach to typography and color. By blending massive, heavy-weight sans-serif type with vibrant, eclectic imagery and a high-contrast palette, the design communicates both authority and creative rebellion. It eschews traditional corporate minimalism in favor of a loud, impactful aesthetic that mirrors their commitment to 'changing minds and pushing people to demand better.'",[26,30,34],[],[],[270,503,265],"SEOmatic",[505,506,507,508],{"score":379,"category":77},{"score":314,"category":80},{"score":78,"category":83},{"score":78,"category":85},[510,512,513,514],{"score":511,"category":77},70,{"score":314,"category":80},{"score":78,"category":83},{"score":78,"category":85},[104,112,383,516,96],"yellow","Website: Nice and Serious. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Nice and Serious | Creative Agency The World Needs. Page description: We’re a creative agency committed to making work with purpose and impact. As a purpose-driven creative agency, we’re here to change minds and push people to demand better. And with our mix of thinkers, creators and makers, we’ve got the team to do it.. Page content: Creative Agency The World Needs We’re a purpose driven creative agency committed to making work with impact. As a Certified B Corp, we’ve drawn a line in the sand, only partnering with brands, charities and organisations on projects with positive impact. How? By passing every brief through our own Moral Compass™. From branding and campaigns to content, if your project’s getting the world what it needs, you’ve got us. Let's talk. [ Penguin Random House 90th Birthday Animation Since 1935, Penguin Books have opened up new worlds, provided escape and inspired change. We told their 90-year story in a textural, archive-led animation. Read more ](https:\u002F\u002Fniceandserious.com\u002Fwork\u002Fpenguin-90th-birthday-animation) [ Fairtrade Do It Fair With inequality on the rise, there’s an increasing sense of unfairness in our world. A lot of us feel like we don’t have the power to change things. But Fairtrade gives people an easy, accessible way to help tip the balance for producers and the planet. Creating a fairer world for all. We worked with the Fairtrade Foundation on a holistic, multi-year brand platform to show people that their everyday actions truly matter, and can positively impact the world. The campaign needed to stretch and flex across key brand moments over the course of two years – including a nationwide tea campaign, Glastonbury and Fairtrade Fortnight. Read more ](https:\u002F\u002Fniceandserious.com\u002Fwork\u002Ffairtrade-do-it-fair) [ Vodafone The Rise of the Aggro-rithm One in 10 boys are seeing dangerous content in as little as 60 seconds. Seemingly harmless searches that are turned into harmful content by online algorithms. To mark Safer Internet Day, we partnered with Vodafone, Global Action Plan, NSPCC and Tin Man Comms to create a film about the terrifying impact of powerful online algorithms on Britain’s tween and teen boys. Read more ](https:\u002F\u002Fniceandserious.com\u002Fwork\u002Fthe-rise-of-the-aggro-rithm-vodafone) [ Wellcome Collection Free Destination Campaign More and more people think galleries and museums are expensive to visit and not intended for them. So how do you increase footfall to Wellcome Collection, a museum and library exploring health and human experience on Euston Road? Launch a campaign to show London that the space is free to visit, inclusive of all lived experiences and invites people to explore what it means to be human. Read more ](https:\u002F\u002Fniceandserious.com\u002Fwork\u002Fwellcome-collection-free-destination-campaign) [ NABS Rebrand We created a new brand identity for NABS, the mental wellness charity for the advertising, media and marketing industry. The rebrand is designed to reflect NABS’ ambition to embed mental wellness in industry culture – making their role not just supportive, but essential and front of mind. We developed their positioning and reworked their personality, tone of voice and design — giving the industry a brighter, bolder, NABS. Read more ](https:\u002F\u002Fniceandserious.com\u002Fwork\u002Fnabs-rebrand) [ Bowel Cancer UK Tell Your GP Instead Bowel cancer is the UK’s fourth most common cancer and the second biggest cause of cancer deaths. But it doesn’t have to be this way – it’s a treatable and curable disease if caught early. As part of Bowel Cancer UK’s mission to remove barriers to getting a diagnosis quickly, we were tasked to create a campaign that would encourage more people to see their GP if they experience symptoms associated with bowel cancer. Read more ](https:\u002F\u002Fniceandserious.com\u002Fwork\u002Ftell-your-gp-instead) [ National Landscapes Association Rebrand We worked with the National Landscapes Association to unite the network of Areas of Outstanding Natural beauty under a new, shared brand identity – built around the idea of them being a living patchwork of our nation. The new brand invites all people to find their own connection with these special landscapes and help unlock their full potential in the fight against climate change and biodiversity loss. Read more ](https:\u002F\u002Fniceandserious.com\u002Fwork\u002Fnational-landscapes-association-rebrand) [ See more of our work See more of our work See more of our work See more of our work See more of our work ](https:\u002F\u002Fniceandserious.com\u002Fwork) Some of our clients. A Brutalist \u002F Neo-Brutalist, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Agency & Studio industry. 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Camera! Action! ](\u002Fwork\u002Flights-camera-action\u002F) View more We help purpose-driven businesses, governments, and not-for-profits build enduring, unforgettable brands through strategy, design, and technology. About us Our senior team takes a holistic, hands-on approach, turning complex challenges into creative solutions that get results. 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The use of large-scale imagery, layered graphic elements, and a mix of photographic and illustrative styles creates a sense of energy and movement, signaling an agency that is both culturally attuned and technically proficient.",[630,30,34],"Fun \u002F Playful",[],[294],[259,254,255],[635,636,637,639],{"score":152,"category":77},{"score":192,"category":80},{"score":638,"category":83},96,{"score":191,"category":85},[641,643,644,645],{"score":642,"category":77},51,{"score":192,"category":80},{"score":638,"category":83},{"score":191,"category":85},[112,104,383],"Website: Liquorice. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Liquorice Digital Agency Melbourne | We’re an independent brand and…. Page description: Welcome to Liquorice. Page content: Our services [ Branding ](\u002Fservices\u002Fbrand-communication\u002F) [ UX & UI Design ](\u002Fservices\u002Fux-ui-design\u002F) [ Web & App Development ](\u002Fservices\u002Fweb-development\u002F) [ Your browser does not support the video tag.Video thumbnail Nike Digital personalisation comes to retail with Nike and Ultra Football ](\u002Fwork\u002Fnike\u002F) [ Your browser does not support the video tag.Video thumbnail Florence by APNA Lighting the way for primary health care nurses ](\u002Fwork\u002Fflorence\u002F) [ Your browser does not support the video tag.Video thumbnail Genwest A historic change for gender equity ](\u002Fwork\u002Fgenwest\u002F) [ Your browser does not support the video tag.Video thumbnail ACMI Lights! Camera! Action! ](\u002Fwork\u002Flights-camera-action\u002F) View more We help purpose-driven businesses, governments, and not-for-profits build enduring, unforgettable brands through strategy, design, and technology. About us Our senior team takes a holistic, hands-on approach, turning complex challenges into creative solutions that get results. Get in touch [ Web Accessibility Design for Accessibility — Free Guide 11 April 2025 ](\u002Fjournal\u002Fdesign-for-accessibility-free-guide\u002F) [ Community Engagement Power to the people 17 May 2022 ](\u002Fjournal\u002Fpower-to-the-people\u002F) [ Our Thinking How to write a really good brief 15 August 2022 ](\u002Fjournal\u002Fhow-to-write-a-really-good-brief\u002F) [ Our Thinking S.E.Oh! 10 February 2022 ](\u002Fjournal\u002Fseoh\u002F) View more. A Fun \u002F Playful, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Agency & Studio industry. The overall color palette features White, Black, Gray. The typography features DM Sans (Sans Serif). Built using Next.js, Node.js, React. 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Operating out of Los Angeles, Detroit, and New York, the studio positions itself as a modern powerhouse for brands seeking an authentic, edge-driven visual narrative. Its purpose is to craft compelling content that resonates within the contemporary cultural zeitgeist.\n\nThe visual identity is defined by a striking tension between classic Americana and modern minimalism. Utilizing heavy, blackletter-inspired typography set against cinematic, film-grain photography, the design evokes a sense of grit and timelessness. The aesthetic is unapologetically bold, targeting lifestyle, automotive, and fashion brands that value a rebellious yet sophisticated brand voice.",[366,674,30],"High-End \u002F Luxury",[676],"Huncwot",[678],"Work Sans",[269,252],[681,682,684,685],{"score":89,"category":77},{"score":683,"category":80},68,{"score":656,"category":83},{"score":78,"category":85},[687,688,689,690],{"score":511,"category":77},{"score":683,"category":80},{"score":656,"category":83},{"score":78,"category":85},[104,383,112],"Website: Wolfgang. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Wolfgang - Creative Agency & Content Studio. Page description: A creative agency & content studio built for the modern age.. Page content: Wolfgang Wolfgang CREATIVE AGENCY & CONTENT STUDIO Los Angeles \u002F Detroit \u002F New York. A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features Black, Gray, White. The typography features Work Sans (Sans Serif). Built using Google Font API, PHP. AI description: Wolfgang is a high-octane creative agency and content studio that bridges the gap between raw street culture and polished commercial production. Operating out of Los Angeles, Detroit, and New York, the studio positions itself as a modern powerhouse for brands seeking an authentic, edge-driven visual narrative. Its purpose is to craft compelling content that resonates within the contemporary cultural zeitgeist. The visual identity is defined by a striking tension between classic Americana and modern minimalism. Utilizing heavy, blackletter-inspired typography set against cinematic, film-grain photography, the design evokes a sense of grit and timelessness. The aesthetic is unapologetically bold, targeting lifestyle, automotive, and fashion brands that value a rebellious yet sophisticated brand voice."]