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legacies.","BondBryan:Fairhursts Explore Bond Bryan's specialist division in science, research, and innovation. Read More Bond Bryan work with estates owners & developers clients & contractors and bright minds. Guided by our ‘more than design’ ethos we make things happen and unlock untapped potential. [ Case study: Royal Arsenal Riverside](https:\u002F\u002Fbondbryan.co.uk\u002Fproject\u002Froyal-arsenal-riverside\u002F) [ Case study: Centre for Advanced Timber Technology ](https:\u002F\u002Fbondbryan.co.uk\u002Fproject\u002Fcentre-for-advanced-timber-technology\u002F) [ Journal: How to make Environmental Consideration Integral to all parts of the Business – Bond Bryan’s Sustainability Story](https:\u002F\u002Fbondbryan.co.uk\u002Fhow-to-make-environmental-consideration-integral-to-all-parts-of-the-business-bond-bryans-sustainability-story\u002F) What we do [### Architecture ](https:\u002F\u002Fbondbryan.co.uk\u002Fservices\u002F#architecture) [### Strategic Advice ](https:\u002F\u002Fbondbryan.co.uk\u002Fservices\u002F#strategicadvice) [### Masterplanning ](https:\u002F\u002Fbondbryan.co.uk\u002Fservices\u002F#masterplanning) [### Technical Delivery ](https:\u002F\u002Fbondbryan.co.uk\u002Fservices\u002F#technicaldelivery) [### Interiors ](https:\u002F\u002Fbondbryan.co.uk\u002Fservices\u002F#interiors) [### Landscape ](https:\u002F\u002Fbondbryan.co.uk\u002Fservices\u002F#landscape) View services [ Join us: A dynamic and nurturing space designed to inspire creativity and support personal and professional growth. ](https:\u002F\u002Fbondbryan.co.uk\u002Fcareers) Journal View all posts [ Opinion: Why Fast Industries Still Need Slow Spaces](https:\u002F\u002Fbondbryan.co.uk\u002Fwhy-fast-industries-still-need-slow-spaces\u002F) [ Circular Thinking: Design for the DfE: Schools as Civic Infrastructure](https:\u002F\u002Fbondbryan.co.uk\u002Fdesign-for-the-dfe-schools-as-civic-infrastructure\u002F) [ Circular Thinking: Embedding environmental considerations into the heart of the design process: Bond Bryan’s approach](https:\u002F\u002Fbondbryan.co.uk\u002Fembedding-environmental-considerations-into-the-heart-of-the-design-process-bond-bryans-approach\u002F) [ Circular Thinking: Retrofit\u002FReuse Spotlight: University of 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The website serves as a high-level digital portfolio, showcasing their expertise in strategic advice, masterplanning, and technical delivery. Through a blend of large-scale architectural photography and thought-provoking editorial content, the site positions the firm as a leader in science, research, and innovation-driven design.\n\nThe visual identity is defined by a bold, typographic-led aesthetic that commands attention. Utilizing massive, high-contrast sans-serif headings and a clean, expansive layout, the design communicates authority and modernism. The use of immersive, full-bleed imagery highlights the tangible impact of their work, while the minimalist interface ensures that the focus remains on the architectural excellence and the firm's commitment to environmental stewardship.",[30,26,34],[465],"Rabbit Hole",[],[263,468,264],"Ubuntu",[470,471,472,473],{"score":217,"category":101},{"score":111,"category":104},{"score":111,"category":107},{"score":105,"category":110},[475,476,477,478],{"score":207,"category":101},{"score":111,"category":104},{"score":108,"category":107},{"score":105,"category":110},[125,121,129],"Website: Bond Bryan. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Bond Bryan. Page description: Creating inspiring places with sustainable legacies.. Page content: BondBryan:Fairhursts Explore Bond Bryan's specialist division in science, research, and innovation. Read More Bond Bryan work with estates owners & developers clients & contractors and bright minds. Guided by our ‘more than design’ ethos we make things happen and unlock untapped potential. [ Case study: Royal Arsenal Riverside](https:\u002F\u002Fbondbryan.co.uk\u002Fproject\u002Froyal-arsenal-riverside\u002F) [ Case study: Centre for Advanced Timber Technology ](https:\u002F\u002Fbondbryan.co.uk\u002Fproject\u002Fcentre-for-advanced-timber-technology\u002F) [ Journal: How to make Environmental Consideration Integral to all parts of the Business – Bond Bryan’s Sustainability Story](https:\u002F\u002Fbondbryan.co.uk\u002Fhow-to-make-environmental-consideration-integral-to-all-parts-of-the-business-bond-bryans-sustainability-story\u002F) What we do [### Architecture ](https:\u002F\u002Fbondbryan.co.uk\u002Fservices\u002F#architecture) [### Strategic Advice ](https:\u002F\u002Fbondbryan.co.uk\u002Fservices\u002F#strategicadvice) [### Masterplanning ](https:\u002F\u002Fbondbryan.co.uk\u002Fservices\u002F#masterplanning) [### Technical Delivery ](https:\u002F\u002Fbondbryan.co.uk\u002Fservices\u002F#technicaldelivery) [### Interiors ](https:\u002F\u002Fbondbryan.co.uk\u002Fservices\u002F#interiors) [### Landscape ](https:\u002F\u002Fbondbryan.co.uk\u002Fservices\u002F#landscape) View services [ Join us: A dynamic and nurturing space designed to inspire creativity and support personal and professional growth. ](https:\u002F\u002Fbondbryan.co.uk\u002Fcareers) Journal View all posts [ Opinion: Why Fast Industries Still Need Slow Spaces](https:\u002F\u002Fbondbryan.co.uk\u002Fwhy-fast-industries-still-need-slow-spaces\u002F) [ Circular Thinking: Design for the DfE: Schools as Civic Infrastructure](https:\u002F\u002Fbondbryan.co.uk\u002Fdesign-for-the-dfe-schools-as-civic-infrastructure\u002F) [ Circular Thinking: Embedding environmental considerations into the heart of the design process: Bond Bryan’s approach](https:\u002F\u002Fbondbryan.co.uk\u002Fembedding-environmental-considerations-into-the-heart-of-the-design-process-bond-bryans-approach\u002F) [ Circular Thinking: Retrofit\u002FReuse Spotlight: University of Nottingham – Castle Meadow Campus](https:\u002F\u002Fbondbryan.co.uk\u002Fretrofit-reuse-spotlight-university-of-nottingham-castle-meadow-campus\u002F). A Clean \u002F Minimalist, High-End \u002F Luxury, Typographic \u002F Big Type website in the Architecture & Real Estate industry. Designed by Rabbit Hole. The overall color palette features Black, Gray, White. Built using PHP, Ubuntu, WordPress. AI description: Bond Bryan is a sophisticated architectural practice dedicated to creating inspiring environments with a focus on sustainable legacies. The website serves as a high-level digital portfolio, showcasing their expertise in strategic advice, masterplanning, and technical delivery. Through a blend of large-scale architectural photography and thought-provoking editorial content, the site positions the firm as a leader in science, research, and innovation-driven design. The visual identity is defined by a bold, typographic-led aesthetic that commands attention. Utilizing massive, high-contrast sans-serif headings and a clean, expansive layout, the design communicates authority and modernism. The use of immersive, full-bleed imagery highlights the tangible impact of their work, while the minimalist interface ensures that the focus remains on the architectural excellence and the firm's commitment to environmental stewardship.",{"id":482,"website_id":483,"page_id":482,"name":484,"slug":484,"url":485,"website_name":484,"website_slug":484,"website_url":486,"result_url":485,"fetched_at":487,"score":205,"score_boost":354,"ai_score":217,"freshness_score":162,"scored_at":488,"page_name":45,"page_url":485,"page_title":489,"page_description":490,"page_content":491,"page_sort":354,"is_home":360,"is_home_rank":361,"page_type_id":362,"page_type_name":52,"cover":492,"cover_mobile":495,"cover_sequence":497,"translations":588,"industry":591,"styles":592,"credits":594,"font_families":595,"technologies":596,"pagespeed":597,"pagespeed_mobile":602,"buckets":608,"search_payload":611},"7656d2cc-cb05-422f-a5a4-0707aedc7681","d867b9f6-8043-4942-b790-06a55a03ca0c","thoughtbot","https:\u002F\u002Fthoughtbot.com\u002F","https:\u002F\u002Fthoughtbot.com","2026-05-05T19:35:08.000Z","2026-05-23T19:26:23.000Z","Design and Development agency building web and mobile products - thoughtbot","Looking for a nearby developer? Hire thoughtbot, a design and development agency that provides design and development services for mobile and web applications.","When the stakes are high, experience matters Our senior team partners with you to deliver reliable software and strengthen your team, even under complex constraints. [ Let’s talk ](\u002Fhire-us) Featured case study Client logo Your browser does not support the video tag. Your browser does not support the video tag. CloseKnit Health - Product Management - UX, UI, & Product Design - Ruby on Rails How thoughtbot delivered a multi-platform care solution while accelerating release speeds by 10x. Read about how we helped CloseKnit Health > We’ve had eight to ten times improvement in our release speed over a year, and that pace only looks to continue to accelerate. It’s night and day in terms of what we’re able to deliver. A headshot of Matt Thompson, Product Manager, CloseKnit Health Matt Thompson, Product Manager, CloseKnit Health Our services Your expert partners for building mission-driven products We specialize in building and modernizing software where reliability, compliance, and long-term maintainability matter as much as speed. Learn more about our services For every stage of your business - Rapid validation and early product strategy - Building a new product and roadmap planning - Team augmentation and process improvement - DevOps, Cloud, CI\u002FCD Over 1,000+ positive outcomes Our Clients Trusted by teams building software in high-stakes and regulated environments Here are their stories - Real Chemistry logo - Postmates logo - MoMA logo - Groups Recover Together logo - Harvard Business Review logo - LevelUp logo - Lola logo - vimeo logo - Airrosti logo - Digital Ocean logo - Planned Parenthood logo - Everlane logo - Hilton logo - Blinkist logo - Gov.uk logo - Mass Challenge logo - Mailchimp logo - Tile logo - Mindler logo - Merck logo - Harry's logo - BarkBox logo - Kickstarter logo - Disney logo Service Highlight Streamline your workflows with Artificial Intelligence (AI) Reimagine your company's future by developing your own custom Generative AI applications. thoughtbot can help you find opportunities to leverage OpenAI's ChatGPT to streamline internal workflows and stay ahead of the competition. Drive innovation with AI Illustration of a maze with paths combining to a single way out. Client Success Delivering confidently in complex environments [ A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. HBR Future-proofing Harvard Business Review to inspire the next generation of global business leaders. ](\u002Fcase-studies\u002FHBR-new-mobile-app)[ Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Generative AI Transforming healthcare experiences with artificial intelligence and machine learning ](\u002Fcase-studies\u002Fgenerative-ai)[ CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit Health Creating a scalable, multi-platform solution for virtual urgent care ](https:\u002F\u002Fthoughtbot.com\u002Fcase-studies\u002Fcloseknit) > We were so impressed by how collaborative and organized thoughtbot’s cross-functional team was. They were able to work through unexpected challenges with strategic focus. That remained consistent throughout our nine-month engagement. A headshot of Anne Bartholomew Anne Bartholomew Director of Product Management, Harvard Business Review Read the Harvard Business Review case study Our company Purpose-driven teams Our team is driven by our purpose and values; we continually improve our process, do our best work in strong partnerships with you, and transparently share how we work. We now have teammates located throughout the Americas, Europe, West Asia, and Africa enabling us to take on client projects around the world. Learn more about our company Illustration of a compass with silhouettes of people around it. Resources for Designers, Developers, and Leaders Reap the rewards of everything we’ve learned while building successful products Tech Leadership A quick-library to help your team level up processes and decision-making. Dive into our resources Design Sprint Guide Our guide to conducting and facilitating Product Design Sprints. Start your sprint Upcase Become an experienced developer and take “junior” out of your title. Learn from the experts Our Playbook Our documented approach to making successful web and mobile products. Discover a better way of working Our Blog The latest design, development, and product tools, techniques and more. Stay current on best practices Giant Robots Smashing Into Other Giant Robots Podcast A podcast about the design, development, and business of great software. Listen and subscribe What does success look like for your project? 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Asymmetric layouts and organic, rounded image masks break away from traditional corporate stiffness, signaling a studio that is both technically rigorous and creatively forward-thinking.","Agency & Studio",[30,249,34,593],"Vibrant \u002F Colorful",[484],[288,288],[285],[598,599,600,601],{"score":209,"category":101},{"score":111,"category":104},{"score":164,"category":107},{"score":184,"category":110},[603,605,606,607],{"score":604,"category":101},37,{"score":108,"category":104},{"score":164,"category":107},{"score":184,"category":110},[125,121,129,609,610],"teal","red","Website: thoughtbot. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Design and Development agency building web and mobile products - thoughtbot. Page description: Looking for a nearby developer? Hire thoughtbot, a design and development agency that provides design and development services for mobile and web applications.. Page content: When the stakes are high, experience matters Our senior team partners with you to deliver reliable software and strengthen your team, even under complex constraints. [ Let’s talk ](\u002Fhire-us) Featured case study Client logo Your browser does not support the video tag. Your browser does not support the video tag. CloseKnit Health - Product Management - UX, UI, & Product Design - Ruby on Rails How thoughtbot delivered a multi-platform care solution while accelerating release speeds by 10x. Read about how we helped CloseKnit Health > We’ve had eight to ten times improvement in our release speed over a year, and that pace only looks to continue to accelerate. It’s night and day in terms of what we’re able to deliver. A headshot of Matt Thompson, Product Manager, CloseKnit Health Matt Thompson, Product Manager, CloseKnit Health Our services Your expert partners for building mission-driven products We specialize in building and modernizing software where reliability, compliance, and long-term maintainability matter as much as speed. Learn more about our services For every stage of your business - Rapid validation and early product strategy - Building a new product and roadmap planning - Team augmentation and process improvement - DevOps, Cloud, CI\u002FCD Over 1,000+ positive outcomes Our Clients Trusted by teams building software in high-stakes and regulated environments Here are their stories - Real Chemistry logo - Postmates logo - MoMA logo - Groups Recover Together logo - Harvard Business Review logo - LevelUp logo - Lola logo - vimeo logo - Airrosti logo - Digital Ocean logo - Planned Parenthood logo - Everlane logo - Hilton logo - Blinkist logo - Gov.uk logo - Mass Challenge logo - Mailchimp logo - Tile logo - Mindler logo - Merck logo - Harry's logo - BarkBox logo - Kickstarter logo - Disney logo Service Highlight Streamline your workflows with Artificial Intelligence (AI) Reimagine your company's future by developing your own custom Generative AI applications. thoughtbot can help you find opportunities to leverage OpenAI's ChatGPT to streamline internal workflows and stay ahead of the competition. Drive innovation with AI Illustration of a maze with paths combining to a single way out. Client Success Delivering confidently in complex environments [ A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. A cropped view of a person with green pants, focus is on their hand holding a phone. The screen has an article with an area chart image and a title that reads '5 Pillars for Democratizing Data at Your Organization'. HBR Future-proofing Harvard Business Review to inspire the next generation of global business leaders. ](\u002Fcase-studies\u002FHBR-new-mobile-app)[ Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Various people sitting at a meeting table. Most people are wearing headphones and all are looking at their own laptops. Generative AI Transforming healthcare experiences with artificial intelligence and machine learning ](\u002Fcase-studies\u002Fgenerative-ai)[ CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit logo is centered on a purple background above an illustration of medical professionals. CloseKnit Health Creating a scalable, multi-platform solution for virtual urgent care ](https:\u002F\u002Fthoughtbot.com\u002Fcase-studies\u002Fcloseknit) > We were so impressed by how collaborative and organized thoughtbot’s cross-functional team was. They were able to work through unexpected challenges with strategic focus. That remained consistent throughout our nine-month engagement. A headshot of Anne Bartholomew Anne Bartholomew Director of Product Management, Harvard Business Review Read the Harvard Business Review case study Our company Purpose-driven teams Our team is driven by our purpose and values; we continually improve our process, do our best work in strong partnerships with you, and transparently share how we work. We now have teammates located throughout the Americas, Europe, West Asia, and Africa enabling us to take on client projects around the world. Learn more about our company Illustration of a compass with silhouettes of people around it. Resources for Designers, Developers, and Leaders Reap the rewards of everything we’ve learned while building successful products Tech Leadership A quick-library to help your team level up processes and decision-making. Dive into our resources Design Sprint Guide Our guide to conducting and facilitating Product Design Sprints. Start your sprint Upcase Become an experienced developer and take “junior” out of your title. Learn from the experts Our Playbook Our documented approach to making successful web and mobile products. Discover a better way of working Our Blog The latest design, development, and product tools, techniques and more. Stay current on best practices Giant Robots Smashing Into Other Giant Robots Podcast A podcast about the design, development, and business of great software. Listen and subscribe What does success look like for your project? Let’s chat. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type, Vibrant \u002F Colorful website in the Agency & Studio industry. The overall color palette features Black, Gray, White, Teal, Red. The typography features Inter (Sans Serif), Inter (Sans Serif). Built using Stimulus. AI description: thoughtbot is a premier design and development agency specializing in building high-stakes web and mobile products. By positioning themselves as senior partners rather than mere vendors, they cater to established enterprises and ambitious startups that require deep technical expertise in Ruby on Rails, AI, and product strategy. The site effectively communicates a sense of reliability and high-level craftsmanship, targeting decision-makers who value experience and proven results. The visual identity is modern, bold, and highly energetic, utilizing a sophisticated dark mode aesthetic. The design leverages large, impactful typography and a vibrant color palette of corals, teals, and purples to create a sense of personality and technical flair. Asymmetric layouts and organic, rounded image masks break away from traditional corporate stiffness, signaling a studio that is both technically rigorous and creatively forward-thinking.",{"id":613,"website_id":614,"page_id":613,"name":615,"slug":616,"url":617,"website_name":615,"website_slug":616,"website_url":618,"result_url":617,"fetched_at":619,"score":206,"score_boost":354,"ai_score":355,"freshness_score":620,"scored_at":621,"page_name":45,"page_url":617,"page_title":622,"page_description":623,"page_content":624,"page_sort":354,"is_home":360,"is_home_rank":361,"page_type_id":362,"page_type_name":52,"cover":625,"cover_mobile":628,"cover_sequence":630,"translations":721,"industry":591,"styles":724,"credits":725,"font_families":726,"technologies":728,"pagespeed":730,"pagespeed_mobile":737,"buckets":741,"search_payload":742},"ceeb6138-bbcf-4c3d-9bac-0437e75fb391","fd51f35e-7182-403d-8e31-20c61fd8e21f","Wolves, Not Sheep","wolves-not-sheep","https:\u002F\u002Fwolvesnotsheep.us\u002F","https:\u002F\u002Fwolvesnotsheep.us","2026-05-03T17:04:22.000Z",73,"2026-05-23T19:24:24.000Z","Wolves, Not Sheep - We brand destinations.","We work with hospitality owners & operators to shape memorable guest experiences.","[ Wolves, Not Sheep. ](\u002F) Book a Meeting Menu - Home - Approach - Insights - Contact - Speaking - LinkedIn - Instagram Create an experience. Expect a return. There are places to stay, and places that stay with you. Guests decide which you are — not by location, service, food, or design. Not by your name or logo. They decide by feeling. By connection. Building that connection costs time, capital, and obsessive detail. But it pays back more: lower acquisition costs, easier operational decisions, repeat visits, higher returns, and a market position only you can claim. It draws attention. It builds preference. It creates loyalty that borders on irrational. Not just a brand. An advantage. We brand destinations. Hospitality owners & operators work with us to shape their guest experience. Let’s Talk Trusted By Featured Projects 1. DreamCatcher Hotels Driving an experience for a hotel developer worthy of putting their name on the building, kickstarting a franchise. 2. Chickasaw Nation Elevating the creative of a multi-billion dollar organization to match their impact on the world. 3. Noun Hotel Taking a struggling hotel and helping it become an institution, where anyone who’s anyone stays. 4. Chandler Hospitality Guiding an F&B from local staple to multiregional presence primed for continued growth. Testimonials Sean Ferguson Headshot Sean Ferguson Director of Brand Marketing > The Wolves not only brought our aging flagship brand into the 21st century, they got us thinking differently about how to grow. Helping us develop new restaurant concepts for our portfolio and enhancing the entire guest experience beyond food, premises, and ads. > > Agency partners are usually all fluff and buzzwords, but Wolves made it clear with the very first project - they see what others don't. They truly considered our audience, their motivations, and desires at every step. These guys are long-term, trusted partners for us! Amanda Corbett Headshot Amanda Corbett Senior Interior Designer > Working with the Wolves was a fun, easy, and very collaborative experience. They’re laid back and open minded, making them easy to bounce ideas off of. Their creativity is inspiring and its very obvious they love what they do. > > Working on a challenging hotel project together, they found a way to create a truly grounding branding concept that informed both the narrative and design of the interiors. They are true team players and really care about the ultimate goals of the project and project team. Garrett Mills Headshot Garrett Mills CEO > The Wolves have a remarkable ability to turn vision into reality through listening, collaboration and best-in-class creative and design. I look forward to working with them again in the future. Jennifer Burgess-Wright Headshot Jennifer Burgess-Wright Senior VP, Marketing & Digital Strategy > Working with the Wolves was a pleasure - Chris and Jack are super friendly and championed the project to success. We appreciated their positive attitude and smooth collaboration! Stephen Treadwell Headshot Stephen Treadwell Creative Director > The Wolves helped us solve a branding problem we'd been stuck on for literally years! They gave us structure and grounded us in why and how our customers are changing. They developed a strategy for the decisions ahead that we'll continue to build from for years to come. More simply, this team has unlocked our brand's potential. Abigail Opiah Headshot Abigail Opiah Co-Founder > We were pretty convinced we knew our customer inside and out, but working with the Wolves unearthed so much more about our target and their motivations. Its changed how we approach our business. > > After working through our positioning, I caught myself reaching for my phone on a number of occasions to ask their thoughts on other key business decisions. That to me was the true measure of their impact. > > I now see them as valuable members of our brain trust and will be hard pressed to make any major marketing decisions before first seeking their counsel. Sandip Patel Headshot Sandip Patel Co-Founder & CEO > Tying this to outcomes, I’m not even done and can easily talk about how working with the Wolves has made me a better leader and rallied my team to a more clear North Star. We’ve uncovered what needs to be prioritized and what will be the most impactful things for us to pursue. That’s huge! > > The Wolves are so different than any ‘agency.’ I’m not looking to them to knock out a logo or web copy. Shit, they might do that, but that’s a byproduct of the real, root stuff that we get into! > > This team is a force multiplier. Calling it branding is short-changing what they do. They’ve directly and fundamentally helped me change my business. Redacted Headshot Director of Communications > Truly design visionaries and change influencers … I think it’s amazing the opportunity that new and established companies and organizations would have to work with this team. Tracy Mendoza Headshot Tracy Mendoza CEO & Co-Founder > The Wolves helped me narrow my focus at a very early stage to what I needed to do ‘today’ in order to build a successful, sustainable business and cleared 90% of the noise distracting the forward movement of the company. Brett Connally Headshot Brett Connally Founder & CCO > We were stumbling around in the dark. Now we’re focused and charging forward. The Wolves kicked us straight in the balls. And in the best way possible. Ziljian Aguirre Headshot Ziljian Aguirre Co-Founder & COO > I love the direct feedback and insight from former projects. Most people are too nice when we’re seeking help. Tough love is exactly what we need and the Wolves are in our corner to help us thrive. FAQ What services do you offer? We offer brand creation and development through a mixture of strategy, identity design, storytelling, and digital development. We also have a small team of experts called in specifically for projects requiring photography and\u002For video. How long does a typical branding project take? A comprehensive branding or rebranding project takes on average 10-14 weeks from project kick-off. The process is flexible and adjustments can be made if you need to move faster – or slower. This timing can extend with web development and\u002For launch-related deliverables. What makes a client a great fit for Wolves? One who resonates with our core belief and strategic approach. They are: - “Buy-in” at the top and full leadership support and participation. - Prefers to stand out rather than blend in. - Believes “brand is more than a logo.” - Open-minded to new ideas. - Active decision-makers. - Encourages us to follow our process. Is brand strategy needed for all projects? Yes, a brand without consideration of brand strategy, and business strategy, is destined to be, at best, pretty art. Brand strategy provides the direction and alignment for all creative, communication, and sales outputs. Understanding the strategy helps determine what aspect of the brand needs work, which aspects are contributing to issues, and which are assets to the business. For example, a new marketing campaign may generate short term interest, but without a strategic connection and approach, it may fail to attract, engage, and retain the right audience. A new logo or identity likely won’t fix your sales team positioning a product one way, while your engineering team builds it for a different position in the market. This is an alignment issue, and a red flag that your brand strategy is not in place. Whether redefining a brand, building a new one, or tackling specific business challenges, we always begin with strategy. We aim to align the outputs of the business with your brand’s long-term vision, values, and business objectives. This way, we ensure that every initiative has the same strong foundation, is purposeful, and contributes meaningfully to your business’s success. Can I hire Wolves for strategic work only? Yes. Strategy is the foundation of every project we do. We’re happy to lead strategic work without creative execution. If we already have a strategy, can we hire Wolves for creative services only? Yes. While we've seen time and again the necessity and value of our strategic work, we understand that your company might already have a strategy in place. We would request to be able to review this strategy to make sure it meets our standards in a way that we can confidently execute against. If it does, we can definitely provide creative services built upon your existing strategy. Who will be managing my account and executing the work? You will work directly with one or both of our founders. This includes regular status updates and direct access for questions and\u002For ideation. We do not hand off work to junior staff when you're not in the room. There are several other people on our team with specific skillsets who you may meet depending on the project deliverables. Do you have a public portfolio? We pride ourselves on the depth of our experience, and the projects we’ve completed with our client partners. With a history spanning long before forming Wolves in 2019, we’ve had the privilege to work with numerous brands across various industries, all with unique tastes and specific challenges. Your challenge and its outcome will also be unique. Your solution will not be a reflection of our style or our past client's designs. In place of a single portfolio of design considerations made for others, we share outcomes. However, we do maintain an archive of all our projects. We’d be more than happy to share relevant examples from our comprehensive body of work if there’s a specific project type you’re interested in. Do you collaborate with other firms (e.g. interior designers, architects, or property management)? Yes! For design, we prefer to work early with interior designers and architects to better connect the brand story throughout the build and\u002For renovation process. For guest experience, it’s always beneficial to get property management involved sooner rather than later to help shape service and activations. Do you work with independent owners? Yes! While we are a preferred vendor for Marriott International and their Tribute Portfolio and Autograph Collection, we love working with independent owners. Will you work with stand-alone restaurants and\u002For groups? Yes! We have a long history of working with F&B directly and would love to add you to that growing list. Do you respond to RFPs? We do entertain Requests for Proposals (RFPs), however, our approach is unique and we turn down more projects than we take on. We believe that successful collaborations are built on strong, mutual relationships. 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By focusing on the emotional connection and 'feeling' of a brand rather than mere location or service, the agency positions itself as a strategic partner for hotel owners and operators looking to drive significant returns through superior design and identity.\n\nThe visual identity is unapologetically bold and sophisticated, utilizing a high-contrast dark mode aesthetic that commands attention. The design leverages expansive typographic hierarchies and a minimalist layout to convey authority and prestige. It is a masterclass in editorial-style web design, targeting high-level hospitality executives who value distinction, edge, and a departure from the conventional 'sheep' of the industry.",[30,249,26,34],[],[727],"Playfair Display",[729],"scrollreveal",[731,733,734,736],{"score":732,"category":101},78,{"score":183,"category":104},{"score":735,"category":107},77,{"score":105,"category":110},[738,739,740],{"score":183,"category":104},{"score":735,"category":107},{"score":105,"category":110},[125,129,121],"Website: Wolves, Not Sheep. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Wolves, Not Sheep - We brand destinations.. Page description: We work with hospitality owners & operators to shape memorable guest experiences.. Page content: [ Wolves, Not Sheep. ](\u002F) Book a Meeting Menu - Home - Approach - Insights - Contact - Speaking - LinkedIn - Instagram Create an experience. Expect a return. There are places to stay, and places that stay with you. Guests decide which you are — not by location, service, food, or design. Not by your name or logo. They decide by feeling. By connection. Building that connection costs time, capital, and obsessive detail. But it pays back more: lower acquisition costs, easier operational decisions, repeat visits, higher returns, and a market position only you can claim. It draws attention. It builds preference. It creates loyalty that borders on irrational. Not just a brand. An advantage. We brand destinations. Hospitality owners & operators work with us to shape their guest experience. Let’s Talk Trusted By Featured Projects 1. DreamCatcher Hotels Driving an experience for a hotel developer worthy of putting their name on the building, kickstarting a franchise. 2. Chickasaw Nation Elevating the creative of a multi-billion dollar organization to match their impact on the world. 3. Noun Hotel Taking a struggling hotel and helping it become an institution, where anyone who’s anyone stays. 4. Chandler Hospitality Guiding an F&B from local staple to multiregional presence primed for continued growth. Testimonials Sean Ferguson Headshot Sean Ferguson Director of Brand Marketing > The Wolves not only brought our aging flagship brand into the 21st century, they got us thinking differently about how to grow. Helping us develop new restaurant concepts for our portfolio and enhancing the entire guest experience beyond food, premises, and ads. > > Agency partners are usually all fluff and buzzwords, but Wolves made it clear with the very first project - they see what others don't. They truly considered our audience, their motivations, and desires at every step. These guys are long-term, trusted partners for us! Amanda Corbett Headshot Amanda Corbett Senior Interior Designer > Working with the Wolves was a fun, easy, and very collaborative experience. They’re laid back and open minded, making them easy to bounce ideas off of. Their creativity is inspiring and its very obvious they love what they do. > > Working on a challenging hotel project together, they found a way to create a truly grounding branding concept that informed both the narrative and design of the interiors. They are true team players and really care about the ultimate goals of the project and project team. Garrett Mills Headshot Garrett Mills CEO > The Wolves have a remarkable ability to turn vision into reality through listening, collaboration and best-in-class creative and design. I look forward to working with them again in the future. Jennifer Burgess-Wright Headshot Jennifer Burgess-Wright Senior VP, Marketing & Digital Strategy > Working with the Wolves was a pleasure - Chris and Jack are super friendly and championed the project to success. We appreciated their positive attitude and smooth collaboration! Stephen Treadwell Headshot Stephen Treadwell Creative Director > The Wolves helped us solve a branding problem we'd been stuck on for literally years! They gave us structure and grounded us in why and how our customers are changing. They developed a strategy for the decisions ahead that we'll continue to build from for years to come. More simply, this team has unlocked our brand's potential. Abigail Opiah Headshot Abigail Opiah Co-Founder > We were pretty convinced we knew our customer inside and out, but working with the Wolves unearthed so much more about our target and their motivations. Its changed how we approach our business. > > After working through our positioning, I caught myself reaching for my phone on a number of occasions to ask their thoughts on other key business decisions. That to me was the true measure of their impact. > > I now see them as valuable members of our brain trust and will be hard pressed to make any major marketing decisions before first seeking their counsel. Sandip Patel Headshot Sandip Patel Co-Founder & CEO > Tying this to outcomes, I’m not even done and can easily talk about how working with the Wolves has made me a better leader and rallied my team to a more clear North Star. We’ve uncovered what needs to be prioritized and what will be the most impactful things for us to pursue. That’s huge! > > The Wolves are so different than any ‘agency.’ I’m not looking to them to knock out a logo or web copy. Shit, they might do that, but that’s a byproduct of the real, root stuff that we get into! > > This team is a force multiplier. Calling it branding is short-changing what they do. They’ve directly and fundamentally helped me change my business. Redacted Headshot Director of Communications > Truly design visionaries and change influencers … I think it’s amazing the opportunity that new and established companies and organizations would have to work with this team. Tracy Mendoza Headshot Tracy Mendoza CEO & Co-Founder > The Wolves helped me narrow my focus at a very early stage to what I needed to do ‘today’ in order to build a successful, sustainable business and cleared 90% of the noise distracting the forward movement of the company. Brett Connally Headshot Brett Connally Founder & CCO > We were stumbling around in the dark. Now we’re focused and charging forward. The Wolves kicked us straight in the balls. And in the best way possible. Ziljian Aguirre Headshot Ziljian Aguirre Co-Founder & COO > I love the direct feedback and insight from former projects. Most people are too nice when we’re seeking help. Tough love is exactly what we need and the Wolves are in our corner to help us thrive. FAQ What services do you offer? We offer brand creation and development through a mixture of strategy, identity design, storytelling, and digital development. We also have a small team of experts called in specifically for projects requiring photography and\u002For video. How long does a typical branding project take? A comprehensive branding or rebranding project takes on average 10-14 weeks from project kick-off. The process is flexible and adjustments can be made if you need to move faster – or slower. This timing can extend with web development and\u002For launch-related deliverables. What makes a client a great fit for Wolves? One who resonates with our core belief and strategic approach. They are: - “Buy-in” at the top and full leadership support and participation. - Prefers to stand out rather than blend in. - Believes “brand is more than a logo.” - Open-minded to new ideas. - Active decision-makers. - Encourages us to follow our process. Is brand strategy needed for all projects? Yes, a brand without consideration of brand strategy, and business strategy, is destined to be, at best, pretty art. Brand strategy provides the direction and alignment for all creative, communication, and sales outputs. Understanding the strategy helps determine what aspect of the brand needs work, which aspects are contributing to issues, and which are assets to the business. For example, a new marketing campaign may generate short term interest, but without a strategic connection and approach, it may fail to attract, engage, and retain the right audience. A new logo or identity likely won’t fix your sales team positioning a product one way, while your engineering team builds it for a different position in the market. This is an alignment issue, and a red flag that your brand strategy is not in place. Whether redefining a brand, building a new one, or tackling specific business challenges, we always begin with strategy. We aim to align the outputs of the business with your brand’s long-term vision, values, and business objectives. This way, we ensure that every initiative has the same strong foundation, is purposeful, and contributes meaningfully to your business’s success. Can I hire Wolves for strategic work only? Yes. Strategy is the foundation of every project we do. We’re happy to lead strategic work without creative execution. If we already have a strategy, can we hire Wolves for creative services only? Yes. While we've seen time and again the necessity and value of our strategic work, we understand that your company might already have a strategy in place. We would request to be able to review this strategy to make sure it meets our standards in a way that we can confidently execute against. If it does, we can definitely provide creative services built upon your existing strategy. Who will be managing my account and executing the work? You will work directly with one or both of our founders. This includes regular status updates and direct access for questions and\u002For ideation. We do not hand off work to junior staff when you're not in the room. There are several other people on our team with specific skillsets who you may meet depending on the project deliverables. Do you have a public portfolio? We pride ourselves on the depth of our experience, and the projects we’ve completed with our client partners. With a history spanning long before forming Wolves in 2019, we’ve had the privilege to work with numerous brands across various industries, all with unique tastes and specific challenges. Your challenge and its outcome will also be unique. Your solution will not be a reflection of our style or our past client's designs. In place of a single portfolio of design considerations made for others, we share outcomes. However, we do maintain an archive of all our projects. We’d be more than happy to share relevant examples from our comprehensive body of work if there’s a specific project type you’re interested in. Do you collaborate with other firms (e.g. interior designers, architects, or property management)? Yes! For design, we prefer to work early with interior designers and architects to better connect the brand story throughout the build and\u002For renovation process. For guest experience, it’s always beneficial to get property management involved sooner rather than later to help shape service and activations. Do you work with independent owners? Yes! While we are a preferred vendor for Marriott International and their Tribute Portfolio and Autograph Collection, we love working with independent owners. Will you work with stand-alone restaurants and\u002For groups? Yes! We have a long history of working with F&B directly and would love to add you to that growing list. Do you respond to RFPs? We do entertain Requests for Proposals (RFPs), however, our approach is unique and we turn down more projects than we take on. We believe that successful collaborations are built on strong, mutual relationships. Most RFPs don’t allow fo …. A Clean \u002F Minimalist, Dark Mode, High-End \u002F Luxury, Typographic \u002F Big Type website in the Agency & Studio industry. The overall color palette features Black, White, Gray. The typography features Playfair Display. Built using scrollreveal. AI description: Wolves, Not Sheep is a high-impact branding agency dedicated to the hospitality sector, specializing in transforming destinations into memorable guest experiences. By focusing on the emotional connection and 'feeling' of a brand rather than mere location or service, the agency positions itself as a strategic partner for hotel owners and operators looking to drive significant returns through superior design and identity. The visual identity is unapologetically bold and sophisticated, utilizing a high-contrast dark mode aesthetic that commands attention. The design leverages expansive typographic hierarchies and a minimalist layout to convey authority and prestige. It is a masterclass in editorial-style web design, targeting high-level hospitality executives who value distinction, edge, and a departure from the conventional 'sheep' of the industry.",{"id":744,"website_id":745,"page_id":744,"name":746,"slug":747,"url":748,"website_name":746,"website_slug":747,"website_url":749,"result_url":748,"fetched_at":750,"score":116,"score_boost":354,"ai_score":218,"freshness_score":751,"scored_at":752,"page_name":45,"page_url":748,"page_title":753,"page_description":754,"page_content":755,"page_sort":354,"is_home":360,"is_home_rank":361,"page_type_id":362,"page_type_name":52,"cover":756,"cover_mobile":759,"cover_sequence":761,"translations":852,"industry":855,"styles":856,"credits":857,"font_families":858,"technologies":859,"pagespeed":860,"pagespeed_mobile":866,"buckets":871,"search_payload":872},"493c7fd2-388f-417f-b8a5-55e91c0424be","e95bcc29-a03e-4909-be8c-cfdcf299342f","Shift Nudge","shift-nudge","https:\u002F\u002Fshiftnudge.com\u002F","https:\u002F\u002Fshiftnudge.com","2026-05-04T15:51:30.000Z",1777909890,"2026-05-24T20:59:05.000Z","Shift Nudge - Professional Interface Design Training","Professional interface design training for working designers. A proven framework that helps you articulate design decisions, execute your taste, and finish work to the level it deserves.","Skip to main content Menu PortfolioTeamsReviewsResourcesNewsletter Apply Shift Nudge Professional interface design training for working designers. A proven framework that helps you articulate design decisions, execute your taste, and finish work to the level it deserves. ↓ Next Live Training10D 02H 11M 56S 10D 02H 11M 56S [ → Apply →→→ ](\u002Fapply) Trusted by the world's best design teams. Figma, Google, Microsoft, Pentagram, and other leading companies, plus thousands of designers worldwide rely on Shift Nudge for professional interface design training. OpenAI logo Figma logo Google logo Microsoft logo Netflix logo Pentagram logo YouTube logo Apple logo [ Christina Campbell Christina Campbell Design Operations Lead Adobe Two years ago, I had this overwhelming urge to create and define something meaningful to me, not just define myself by being an employee of a larger company. I committed to the journey, completed design boot camp and Shift Nudge, and I'm still learning daily. There's beauty in the growth process. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fchristinaecampbell_productdesign-uxdesign-appredesign-activity-7325960354457440256-aF91?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFkrxEBLYTmK4eARy4gyY7VXtg0cchEd14) [ Brad Weaver Brad Weaver Head of Product Design Valence Matt is without a doubt one of the best minds working in Product Design. He's one of my most respected colleagues. Flat out, he knows his stuff. Recommend this to your students or anyone wanting to enter or advance in the field. ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsbradweaver\u002F) [ Diana Gordon Diana Gordon UX Product Designer Mayo Clinic Form does not need to follow function. I'm consistently working on refining my visual design skills, something that I view as a life-long journey. I recently finished chipping away at the most comprehensive visual design course I have ever taken: Shift Nudge. Thanks Matt D. Smith for such a thoughtful and efficient way to level up UI! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdianaglozman\u002F) [ Caden Damiano Caden Damiano Staff Product Designer BILL I spent 6 months practicing and being coached by MDS on improving my gaps in UI design. I doubled my income within a couple of years of doing Shift Nudge. Turns out a strong command of visual communication and UI is a valuable skillset in the industry. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fcaden-damiano_i-used-to-think-that-i-needed-to-be-my-own-activity-6968946864289173504-wCFg) [ Farah Lababidi Farah Lababidi UX Designer Amoux I made a decision to sharpen my craft by going back to the fundamentals with Shift Nudge. These aren't just lessons to check off, they're habits I'm already carrying into real projects. With stronger fundamentals, I design faster, more confidently, and with fewer revisions. Typography, hierarchy, process hygiene. They make the difference between 'good enough' and professional. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Ffarah-lababidi_uidesign-shiftnudge-typography-activity-7373362481081102336-yzMO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFkrxEBLYTmK4eARy4gyY7VXtg0cchEd14) [ Joel Hooks Joel Hooks Head of Education Vercel I'm a bit of an online course sommelier & collector, and this is not only the best visual design course I've been exposed to, but also structurally and from an instructional design perspective it is world class. ](https:\u002F\u002Ftwitter.com\u002Fjhooks\u002Fstatus\u002F1375997285549531137) [ Femke van Schoonhoven Femke van Schoonhoven Design Lead Gusto Seriously the best course I can recommend for those wanting to get into UX Design. Shift Nudge is a game-changer for aspiring designers. ](https:\u002F\u002Ftwitter.com\u002Ffemkesvs\u002Fstatus\u002F1303809638899634178) [ Mike Gonzalez Mike Gonzalez Design Engineer vidIQ Just met MDS at Config! Shift Nudge leveled up my craft and equipped me with the confidence to land my first product design role. I appreciate you, Matt! ](https:\u002F\u002Ftwitter.com\u002Fmikeagonz\u002Fstatus\u002F1671967730440998913) [ → More reviews →→→ ](\u002Freviews) Shift Nudge is for working designers who can complete projects but struggle with visual craft execution. Whether you're self-taught without formal foundations, or experienced but never learned a systematic approach, this framework turns uncertainty into confident decisions. In the new world of AI, this is even more important. When anyone can generate a layout, the designers who advance are those with refined judgment about what makes it work. Strong craft isn't optional anymore. It's the differentiator that comes from a clear system for design decisions. - Turn scattered knowledge into a systematic process - Understand the WHY behind every design decision - Apply learnings immediately to day-to-day work - Build confidence through repeatable frameworks Framework A proven system for confident design. This methodology underlies professional interface design and is used by working designers at leading companies. Foundation Strategic approaches to typography, layout, and color that eliminate guesswork. Advanced Application Style, elements, and tactics for enterprise systems and workflows. Professional Development Ongoing mentorship through workshops, critique, and a community advancing together. 8+ Weeks 5+ Hours\u002Fweek 8 Modules 1 Year of critiques [ → View schedule →→→ ](\u002Fschedules\u002F8) Method A clear, step-by-step process that removes guesswork from design decisions. Access the complete methodology and foundational principles that apply across any platform, tool, or challenge. Apply the system through self-paced study and live mentorship. Advance your skills in 8+ weeks and continue with feedback and professional support for a full year. [ Abeer Qamer Abeer Qamer Product Designer Independent I just discovered Shift Nudge and fell in love with it. The course structure is really amazing! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fabeerqamer\u002F) [ Adam Waxman Adam Waxman Staff Product Manager SeatGeek The content and production quality of this course is next level. HIGHLY recommend for anyone looking to level up their interface design skills. ](https:\u002F\u002Ftwitter.com\u002Fajwaxman\u002Fstatus\u002F1748058756628226504) [ Ahmad Galal Ahmad Galal Director of Experience Independent Hands down the best interface design course out there! Can't recommend this course enough. ](https:\u002F\u002Ftwitter.com\u002FAhmadGalal\u002Fstatus\u002F1297985732636807168) [ Akanksha Gupta Akanksha Gupta Sr. Content Designer Freelance Shift Nudge was an excellent reset on the fundamentals. It forced me to slow down and figure out why certain layouts feel balanced, why some typography choices make content easier to scan, and how spacing alone can change how information is understood. ](https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7434209984873185280\u002F) [ Akee Kazi Akee Kazi Product Designer Webflow I 100% recommend Shift Nudge! I'm a self-taught designer and it's helped me improve my design process so much. Plus the critique vault for all the homework is a great way to check your work. ](https:\u002F\u002Fx.com\u002Fakeekazi\u002Fstatus\u002F1410267825390952452) [ Amit Singh Amit Singh Staff Content Designer Intuit To truly own the user experience, content designers need to speak the language of pixels and interaction just as fluently as we speak information hierarchy and content strategy. Shift Nudge gave me that. ](https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7434149133340565504\u002F) [ Anipier Bérubé Anipier Bérubé Product Owner Folks Just wanted to tell you how happy I am that I found your class. It's short, clean, clear, and organized. Thank you so much! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fanipier-b%C3%A9rub%C3%A9-4523b538\u002F) [ Arjen Harris Arjen Harris Product Leader Independent Just wanted to say I really appreciate the elaborate feedback on the homework man, really makes the course shine! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Farjenharris\u002F) Founder Matt D. Smith (@mds) Design and AI. Twenty years leading projects for startups and global brands. Creator of the Float Label pattern, adopted by Apple and Google. Founder of Shift Nudge, training designers to lead with clarity and craft. [ → Profile →→→ ](\u002Fmds) Apply Professional development that leads to career advancement and leadership positions. Members have landed dream roles, increased their salaries, and advanced to Senior Designers, Design Leads, and Heads of Design at leading tech companies and startups. \\*Individual results may vary. - Proven framework for confident design decisions - Complete design training across 8 modules - Go at your own pace with schedule options - Community of 4K+ designers from companies like Figma, Google, Netflix, Canva, Pentagram, Dropbox - Critique vault with 1K+ design reviews - Bi-weekly live workshops with MDS for 12 months [ → Apply →→→ ](\u002Fapply) FAQS +How does the critique and feedback process work? Submit your work and attend regularly scheduled group live calls for feedback and critique. Members are encouraged to participate in reviewing each other's work as well. Additional feedback is delivered in the community via recorded video. All calls are recorded so you can participate on your schedule. +How is this different from other design education? Shift Nudge focuses on proven frameworks rather than scattered tutorials. You'll learn the underlying principles that enable confident decision-making across any project, not just how to follow steps. +How much time does this require each week? The training is designed for 5 hours per week over 8 weeks. This includes video lessons, practice exercises, and community participation. The pace is flexible so you can work ahead or take more time as needed. +Will this help me build a stronger portfolio? Yes. Every lesson includes a design exercise. Later exercises chain together into complete interface projects. These are portfolio-worthy projects that can demonstrate methodical thinking and craft. +What level of design experience do I need? Familiarity with a design tool is the only requirement. Working designers at any stage benefit from this training. Whether building foundations early in your career, refining your approach mid-level, or strengthening visual execution as a senior designer, the framework applies. +Can I get an invoice with company details? Yes. Whether you need an invoice before purchase, for company approval, or a receipt after purchase, for expense reporting, we can provide documentation with your company information. +How much does Shift Nudge cost? Membership is $1997\u002Fyr USD, billed annually. Contact us for alternative payment arrangements. [ → More FAQs →→→ ](\u002Ffaq) [ ![A …",{"id":757,"height":13,"width":12,"blurhash":758},"1b07505f-ac43-415f-8eb9-90b307dd2a35","radial-gradient(at 0 0,#262625,#00000000 50%),radial-gradient(at 33% 0,#1a1919,#00000000 50%),radial-gradient(at 67% 0,#282727,#00000000 50%),radial-gradient(at 100% 0,#313031,#00000000 50%),radial-gradient(at 0 50%,#090707,#00000000 50%),radial-gradient(at 33% 50%,#070405,#00000000 50%),radial-gradient(at 67% 50%,#0d090b,#00000000 50%),radial-gradient(at 100% 50%,#0f0b0d,#00000000 50%),radial-gradient(at 0 100%,#1d1b1c,#00000000 50%),radial-gradient(at 33% 100%,#120e10,#00000000 50%),radial-gradient(at 67% 100%,#161415,#00000000 50%),radial-gradient(at 100% 100%,#1c1b1b,#00000000 50%)",{"id":760,"height":15,"width":14,"blurhash":59},"8c80eb63-6b94-41c4-929e-4097d99efd84",[762,765,768,771,774,777,780,783,786,789,792,795,798,801,804,807,810,813,816,819,822,825,828,831,834,837,840,843,846,849],{"directus_files_id":763},{"id":764},"52b82b78-a4c7-4b76-81fb-48849c8d8c8b",{"directus_files_id":766},{"id":767},"ed3f0dc8-b9d9-4237-856f-441be101d16e",{"directus_files_id":769},{"id":770},"75e94c38-b923-43a2-ab50-04ce2da57128",{"directus_files_id":772},{"id":773},"2b8b6fdb-fa18-44eb-b770-1b8e82e873ee",{"directus_files_id":775},{"id":776},"3ec0d7bc-001b-4ba3-b33d-2b7443c31185",{"directus_files_id":778},{"id":779},"ac405544-fd92-46c2-86c3-99109c8e0ae6",{"directus_files_id":781},{"id":782},"bb8592f5-3825-4f73-ad41-b2e97c714a11",{"directus_files_id":784},{"id":785},"384da9ff-7ba2-4a80-8c4d-26fa380eb320",{"directus_files_id":787},{"id":788},"6de031dd-193d-4607-94ab-6d3e1900890f",{"directus_files_id":790},{"id":791},"b88b9bc3-834b-4b86-9291-0696e975d319",{"directus_files_id":793},{"id":794},"1926742e-f679-47e3-8f8e-01ef89dd5dce",{"directus_files_id":796},{"id":797},"08d24769-fe24-4672-a273-09101defb724",{"directus_files_id":799},{"id":800},"bb686c58-6882-42f3-9178-7c2946c62d86",{"directus_files_id":802},{"id":803},"cc7ce8d5-2387-4f60-a12b-90de1ce801a9",{"directus_files_id":805},{"id":806},"9f40e16f-2705-49b0-b2d8-deb47d54d589",{"directus_files_id":808},{"id":809},"e1ec4a51-d81d-421d-a946-2da308d4c6a7",{"directus_files_id":811},{"id":812},"49d70787-08f0-40f5-96c1-3c50cdcd7e2b",{"directus_files_id":814},{"id":815},"d93e0a7f-7ff6-441b-b9da-23589e410595",{"directus_files_id":817},{"id":818},"af829a33-5928-4725-888b-838d0cc5c146",{"directus_files_id":820},{"id":821},"a496cbed-a7b9-46d7-8524-eff70701cfe3",{"directus_files_id":823},{"id":824},"c3aeba4b-8f16-4355-8ea0-92eb194af09c",{"directus_files_id":826},{"id":827},"e410152c-5b66-4d68-a225-764bebee36b0",{"directus_files_id":829},{"id":830},"b87a4194-edbb-4097-9bf9-1cb693790f9c",{"directus_files_id":832},{"id":833},"23d6cc03-e969-4657-9411-eb1d5445e7ce",{"directus_files_id":835},{"id":836},"565d4f42-4828-41cf-bdc7-25ede0f8b0df",{"directus_files_id":838},{"id":839},"3f09e95d-8528-4a4e-96d8-840450a7de72",{"directus_files_id":841},{"id":842},"05b268ea-59ba-4831-9bd7-bb15ea1ffea3",{"directus_files_id":844},{"id":845},"5e846108-4258-43e4-8df0-a878f602d0d9",{"directus_files_id":847},{"id":848},"96dba650-b655-4a00-8789-90d5e47ed05a",{"directus_files_id":850},{"id":851},"101d1eba-5ba1-45a2-9aab-ac507e35fcd8",[853],{"languages_code":461,"description":854},"Shift Nudge is a premium educational platform dedicated to elevating the craft of professional interface designers. Through a structured framework and mentorship, the site offers working designers the tools to move beyond guesswork, helping them articulate design decisions and execute high-level visual craft with precision.\n\nThe visual identity is sophisticated and high-impact, utilizing a striking dark mode aesthetic paired with bold, oversized typography. The design language is minimalist yet authoritative, employing a monochromatic base with strategic pops of vibrant pink to guide user attention. The use of geometric abstractions and a clean, structured layout communicates a sense of modern professionalism and technical mastery, perfectly resonating with an audience of ambitious design professionals.","Education & Courses",[30,249,34],[],[305],[270,265,266,267],[861,862,864,865],{"score":111,"category":101},{"score":863,"category":104},99,{"score":111,"category":107},{"score":111,"category":110},[867,868,869,870],{"score":105,"category":101},{"score":863,"category":104},{"score":111,"category":107},{"score":111,"category":110},[125,129,121,610],"Website: Shift Nudge. Page: Homepage. Page type: Home \u002F Landing Page. Page title: Shift Nudge - Professional Interface Design Training. Page description: Professional interface design training for working designers. A proven framework that helps you articulate design decisions, execute your taste, and finish work to the level it deserves.. Page content: Skip to main content Menu PortfolioTeamsReviewsResourcesNewsletter Apply Shift Nudge Professional interface design training for working designers. A proven framework that helps you articulate design decisions, execute your taste, and finish work to the level it deserves. ↓ Next Live Training10D 02H 11M 56S 10D 02H 11M 56S [ → Apply →→→ ](\u002Fapply) Trusted by the world's best design teams. Figma, Google, Microsoft, Pentagram, and other leading companies, plus thousands of designers worldwide rely on Shift Nudge for professional interface design training. OpenAI logo Figma logo Google logo Microsoft logo Netflix logo Pentagram logo YouTube logo Apple logo [ Christina Campbell Christina Campbell Design Operations Lead Adobe Two years ago, I had this overwhelming urge to create and define something meaningful to me, not just define myself by being an employee of a larger company. I committed to the journey, completed design boot camp and Shift Nudge, and I'm still learning daily. There's beauty in the growth process. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fchristinaecampbell_productdesign-uxdesign-appredesign-activity-7325960354457440256-aF91?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFkrxEBLYTmK4eARy4gyY7VXtg0cchEd14) [ Brad Weaver Brad Weaver Head of Product Design Valence Matt is without a doubt one of the best minds working in Product Design. He's one of my most respected colleagues. Flat out, he knows his stuff. Recommend this to your students or anyone wanting to enter or advance in the field. ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsbradweaver\u002F) [ Diana Gordon Diana Gordon UX Product Designer Mayo Clinic Form does not need to follow function. I'm consistently working on refining my visual design skills, something that I view as a life-long journey. I recently finished chipping away at the most comprehensive visual design course I have ever taken: Shift Nudge. Thanks Matt D. Smith for such a thoughtful and efficient way to level up UI! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdianaglozman\u002F) [ Caden Damiano Caden Damiano Staff Product Designer BILL I spent 6 months practicing and being coached by MDS on improving my gaps in UI design. I doubled my income within a couple of years of doing Shift Nudge. Turns out a strong command of visual communication and UI is a valuable skillset in the industry. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fcaden-damiano_i-used-to-think-that-i-needed-to-be-my-own-activity-6968946864289173504-wCFg) [ Farah Lababidi Farah Lababidi UX Designer Amoux I made a decision to sharpen my craft by going back to the fundamentals with Shift Nudge. These aren't just lessons to check off, they're habits I'm already carrying into real projects. With stronger fundamentals, I design faster, more confidently, and with fewer revisions. Typography, hierarchy, process hygiene. They make the difference between 'good enough' and professional. ](https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Ffarah-lababidi_uidesign-shiftnudge-typography-activity-7373362481081102336-yzMO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFkrxEBLYTmK4eARy4gyY7VXtg0cchEd14) [ Joel Hooks Joel Hooks Head of Education Vercel I'm a bit of an online course sommelier & collector, and this is not only the best visual design course I've been exposed to, but also structurally and from an instructional design perspective it is world class. ](https:\u002F\u002Ftwitter.com\u002Fjhooks\u002Fstatus\u002F1375997285549531137) [ Femke van Schoonhoven Femke van Schoonhoven Design Lead Gusto Seriously the best course I can recommend for those wanting to get into UX Design. Shift Nudge is a game-changer for aspiring designers. ](https:\u002F\u002Ftwitter.com\u002Ffemkesvs\u002Fstatus\u002F1303809638899634178) [ Mike Gonzalez Mike Gonzalez Design Engineer vidIQ Just met MDS at Config! Shift Nudge leveled up my craft and equipped me with the confidence to land my first product design role. I appreciate you, Matt! ](https:\u002F\u002Ftwitter.com\u002Fmikeagonz\u002Fstatus\u002F1671967730440998913) [ → More reviews →→→ ](\u002Freviews) Shift Nudge is for working designers who can complete projects but struggle with visual craft execution. Whether you're self-taught without formal foundations, or experienced but never learned a systematic approach, this framework turns uncertainty into confident decisions. In the new world of AI, this is even more important. When anyone can generate a layout, the designers who advance are those with refined judgment about what makes it work. Strong craft isn't optional anymore. It's the differentiator that comes from a clear system for design decisions. - Turn scattered knowledge into a systematic process - Understand the WHY behind every design decision - Apply learnings immediately to day-to-day work - Build confidence through repeatable frameworks Framework A proven system for confident design. This methodology underlies professional interface design and is used by working designers at leading companies. Foundation Strategic approaches to typography, layout, and color that eliminate guesswork. Advanced Application Style, elements, and tactics for enterprise systems and workflows. Professional Development Ongoing mentorship through workshops, critique, and a community advancing together. 8+ Weeks 5+ Hours\u002Fweek 8 Modules 1 Year of critiques [ → View schedule →→→ ](\u002Fschedules\u002F8) Method A clear, step-by-step process that removes guesswork from design decisions. Access the complete methodology and foundational principles that apply across any platform, tool, or challenge. Apply the system through self-paced study and live mentorship. Advance your skills in 8+ weeks and continue with feedback and professional support for a full year. [ Abeer Qamer Abeer Qamer Product Designer Independent I just discovered Shift Nudge and fell in love with it. The course structure is really amazing! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fabeerqamer\u002F) [ Adam Waxman Adam Waxman Staff Product Manager SeatGeek The content and production quality of this course is next level. HIGHLY recommend for anyone looking to level up their interface design skills. ](https:\u002F\u002Ftwitter.com\u002Fajwaxman\u002Fstatus\u002F1748058756628226504) [ Ahmad Galal Ahmad Galal Director of Experience Independent Hands down the best interface design course out there! Can't recommend this course enough. ](https:\u002F\u002Ftwitter.com\u002FAhmadGalal\u002Fstatus\u002F1297985732636807168) [ Akanksha Gupta Akanksha Gupta Sr. Content Designer Freelance Shift Nudge was an excellent reset on the fundamentals. It forced me to slow down and figure out why certain layouts feel balanced, why some typography choices make content easier to scan, and how spacing alone can change how information is understood. ](https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7434209984873185280\u002F) [ Akee Kazi Akee Kazi Product Designer Webflow I 100% recommend Shift Nudge! I'm a self-taught designer and it's helped me improve my design process so much. Plus the critique vault for all the homework is a great way to check your work. ](https:\u002F\u002Fx.com\u002Fakeekazi\u002Fstatus\u002F1410267825390952452) [ Amit Singh Amit Singh Staff Content Designer Intuit To truly own the user experience, content designers need to speak the language of pixels and interaction just as fluently as we speak information hierarchy and content strategy. Shift Nudge gave me that. ](https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7434149133340565504\u002F) [ Anipier Bérubé Anipier Bérubé Product Owner Folks Just wanted to tell you how happy I am that I found your class. It's short, clean, clear, and organized. Thank you so much! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fanipier-b%C3%A9rub%C3%A9-4523b538\u002F) [ Arjen Harris Arjen Harris Product Leader Independent Just wanted to say I really appreciate the elaborate feedback on the homework man, really makes the course shine! ](https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Farjenharris\u002F) Founder Matt D. Smith (@mds) Design and AI. Twenty years leading projects for startups and global brands. Creator of the Float Label pattern, adopted by Apple and Google. Founder of Shift Nudge, training designers to lead with clarity and craft. [ → Profile →→→ ](\u002Fmds) Apply Professional development that leads to career advancement and leadership positions. Members have landed dream roles, increased their salaries, and advanced to Senior Designers, Design Leads, and Heads of Design at leading tech companies and startups. \\*Individual results may vary. - Proven framework for confident design decisions - Complete design training across 8 modules - Go at your own pace with schedule options - Community of 4K+ designers from companies like Figma, Google, Netflix, Canva, Pentagram, Dropbox - Critique vault with 1K+ design reviews - Bi-weekly live workshops with MDS for 12 months [ → Apply →→→ ](\u002Fapply) FAQS +How does the critique and feedback process work? Submit your work and attend regularly scheduled group live calls for feedback and critique. Members are encouraged to participate in reviewing each other's work as well. Additional feedback is delivered in the community via recorded video. All calls are recorded so you can participate on your schedule. +How is this different from other design education? Shift Nudge focuses on proven frameworks rather than scattered tutorials. You'll learn the underlying principles that enable confident decision-making across any project, not just how to follow steps. +How much time does this require each week? The training is designed for 5 hours per week over 8 weeks. This includes video lessons, practice exercises, and community participation. The pace is flexible so you can work ahead or take more time as needed. +Will this help me build a stronger portfolio? Yes. Every lesson includes a design exercise. Later exercises chain together into complete interface projects. These are portfolio-worthy projects that can demonstrate methodical thinking and craft. +What level of design experience do I need? Familiarity with a design tool is the only requirement. Working designers at any stage benefit from this training. Whether building foundations early in your career, refining your approach mid-level, or strengthening visual execution as a senior designer, the framework applies. +Can I get an invoice with company details? Yes. Whether you need an invoice before purchase, for company approval, or a receipt after purchase, for expense reporting, we can provide documentation with your company information. +How much does Shift Nudge cost? Membership is $1997\u002Fyr USD, billed annually. Contact us for alternative payment arrangements. [ → More FAQs →→→ ](\u002Ffaq) [ ![A …. A Clean \u002F Minimalist, Dark Mode, Typographic \u002F Big Type website in the Education & Courses industry. The overall color palette features Black, White, Gray, Red. The typography features Söhne (Sans Serif, Klim Type). Built using Next.js, Node.js, React, Vercel. AI description: Shift Nudge is a premium educational platform dedicated to elevating the craft of professional interface designers. Through a structured framework and mentorship, the site offers working designers the tools to move beyond guesswork, helping them articulate design decisions and execute high-level visual craft with precision. The visual identity is sophisticated and high-impact, utilizing a striking dark mode aesthetic paired with bold, oversized typography. The design language is minimalist yet authoritative, employing a monochromatic base with strategic pops of vibrant pink to guide user attention. The use of geometric abstractions and a clean, structured layout communicates a sense of modern professionalism and technical mastery, perfectly resonating with an audience of ambitious design professionals."]