4:20 avec Dead Obies
4:20 avec Dead Obies is a high-concept digital experience serving as a promotional narrative for the Montreal hip-hop group Dead Obies. The website functions as a multimedia storytelling platform, chronicling the group's creative struggle and journey to deliver a follow-up to their successful album, Montréal $ud. It blends documentary-style tension with a rhythmic, episodic structure designed to engage fans through a serialized digital journey. The visual identity is unapologetically bold, leaning heavily into a neo-brutalist and typographic aesthetic. Utilizing massive, high-contrast sans-serif typefaces, a dark mode foundation, and vibrant, psychedelic illustrations, the design mirrors the raw energy of hip-hop culture. The layout breaks traditional grid conventions with distorted text and oversized elements, creating a sense of controlled chaos that perfectly captures the group's artistic persona and the high-pressure environment described in the narrative.
