Alex Araujo

The desktop homepage features a minimalist white layout with a navigation menu containing Projects and About links. A large hero section introduces Alex, an interdisciplinary designer, followed by a grid of project cards including Sotheby's and eBay, each displaying a thumbnail image, description, and a 'View Project' call to action.

The mobile version maintains the minimalist white aesthetic but uses a simplified top navigation with a hamburger menu icon. The content is reorganized into a single-column vertical stack, presenting the introductory text and project cards in a larger, more scrollable format.

Alex Araujo’s portfolio is a masterclass in minimalist digital craftsmanship, serving as a professional showcase for an interdisciplinary product designer. The website is designed to highlight high-impact case studies, using ample white space and a sophisticated layout to allow the work—ranging from onboarding flows to complex digital ecosystems—to take center stage. It targets high-tier tech companies and design agencies looking for talent that balances aesthetic elegance with functional user experience. The visual identity is defined by a clean, airy, and modern aesthetic. By utilizing a soft, neutral color palette and high-quality device mockups, the site communicates a sense of premium quality and precision. The typography is understated yet impactful, ensuring that the narrative of each project is communicated clearly without visual clutter. It is a refined, professional digital presence that embodies the 'delightful digital products' the designer promises to create.

Industry

Software

Credits