Bigzh

Bigzh, operating under the new identity 'Collectif mon Amour,' serves as a vibrant cultural hub and lifestyle brand based in Zürich. The platform acts as a nexus for community engagement, featuring an event calendar, a curated online shop, and a network of 'Big Friends,' effectively blending retail with local cultural happenings. The visual identity is unapologetically bold and avant-garde, utilizing a high-impact typographic approach and a saturated, unconventional color palette. By pairing massive, serif-heavy lettering with striking blocks of green, pink, and blue, the design captures a youthful, trend-setting spirit that appeals to the creative class and urban explorers of Zürich.