COAT

The desktop homepage features a clean, minimalist design with a white background and black serif typography. A hero section includes a large lifestyle image, a headline about the 'Season of Change,' and a call to action to explore paint colours. Below, three feature columns with simple line icons highlight Peel & Stick Samples, Climate Positive status, and Tasteful Colours, followed by a grid of color category images.The mobile version uses a simplified vertical layout with a hamburger menu and a search icon in the header. The hero section is condensed, and the three feature highlights are stacked vertically into a single-column carousel with pagination dots. The 'Discover Tasteful Colours' section displays color categories as large, vertically oriented image cards.

COAT is a premium, eco-conscious paint brand that bridges the gap between high-end interior design and environmental responsibility. By offering climate-positive, high-grade paints alongside innovative tools like 'Peel & Stick' samples, the brand simplifies the complex process of color selection while maintaining a commitment to sustainability and aesthetic excellence. The visual identity is defined by a sophisticated, editorial aesthetic that leans heavily into minimalist luxury. Using a palette of muted, tasteful tones and elegant serif typography, the design evokes a sense of calm and curated living. The layout is spacious and airy, utilizing high-quality lifestyle photography to showcase how their colors interact with natural light, appealing directly to design-savvy homeowners and creative professionals.

Industry

Design

Pages
Colors
Buckets
Palette
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#806754
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Technology

Pagespeed
Desktop
54
Performance
71
Accessibility
92
Best Practices
85
SEO
Mobile
50
Performance
71
Accessibility
77
Best Practices
85
SEO
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