RKNL

The desktop homepage features a minimalist design with a large hero slider showcasing high-quality close-up photography of wooden furniture, such as a TV unit. A navigation menu is at the top right, and a prominent call-to-action button 'Ontdek de collectie' is centered over the hero image. A dark cookie consent banner spans the bottom of the screen.

The mobile version simplifies the layout, replacing the top navigation menu with a hamburger icon. The hero section features a vertically oriented close-up of wood grain with the headline 'Natuurlijk en zuiver' and a centered 'Ontdek de collectie' button. The cookie banner is also present at the bottom, optimized for a smaller screen.

RKNL is a high-end furniture brand helmed by designer Ronald Knol, dedicated to creating modern, timeless pieces that blend natural materials with meticulous craftsmanship. The website serves as a digital showroom, showcasing a collection that emphasizes 'natural and pure' aesthetics, focusing on bespoke solutions for living spaces rather than mass production. The visual identity is defined by a sophisticated, minimalist approach that allows the textures of wood and the precision of joinery to take center stage. Through large-scale, high-fidelity imagery and a clean, spacious layout, the design communicates a sense of luxury and intentionality. The typography is bold yet understated, catering to an audience of design enthusiasts and homeowners seeking unique, high-quality interior elements.

Industry

Industrial