EATG

The European AIDS Treatment Group (EATG) website serves as a vital digital hub for HIV activism and advocacy across Europe and Central Asia. As a patient-led non-profit, the platform is designed to empower people living with or impacted by HIV through resource sharing, community engagement, and direct calls to action such as donations and membership. It functions both as an information repository for healthcare professionals and a mobilization tool for activists. The visual identity is bold, urgent, and highly professional, utilizing a high-contrast palette of deep magenta, navy, and crisp white. The design employs large, impactful typography and a distinctive halftone dot pattern that evokes a sense of connectivity and data-driven activism. The layout is clean and structured, prioritizing ease of navigation and clear conversion paths, which effectively communicates the organization's authority and mission-driven focus to a global audience of advocates and stakeholders.