Ellen Jonsson

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The desktop homepage features a minimalist white layout with the name 'ELLEN JONSSON' on the left and 'ABOUT' and 'CONTACT' links on the right. A large central hero image shows a laptop displaying a design project titled 'CAMP DAVID' against a grey textured background. Below the image, a caption identifies the project as 'Camp David, visual identity & website'.The mobile version uses a stacked vertical layout with the name 'ELLEN JONSSON' at the top, followed by 'CONTACT' and 'ABOUT' links. The large hero image of the laptop remains central, followed by the project caption, creating a simplified single-column view compared to the desktop version.

Ellen Jonsson’s digital portfolio is a masterclass in editorial minimalism, serving as a sophisticated showcase for high-end visual identity and web design projects. The website functions as a curated gallery, utilizing expansive white space and a restrained navigation structure to allow the featured work—ranging from brand identities to immersive web experiences—to command undivided attention. It is a site designed for discerning clients in the creative industries who value nuance, intentionality, and a high level of aesthetic polish. The visual identity is defined by a striking tension between clean, modern layouts and bold, expressive typography. By employing a high-contrast approach with large-scale serif and sans-serif typefaces overlaid on evocative imagery, the design achieves a premium, magazine-like feel. The use of generous margins and a structured, almost architectural grid ensures that the portfolio feels both breathable and authoritative, positioning Jonsson as a premier designer for luxury and lifestyle brands.

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Design

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Miscellaneous
Page builders
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Web servers
Pagespeed
Desktop
72
Performance
92
Accessibility
100
Best Practices
92
SEO
Mobile
56
Performance
84
Accessibility
100
Best Practices
92
SEO
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