Empreinte

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The desktop homepage features a minimalist, light gray background with a large, dark gray 'EMPREINTE' headline. A sidebar displays real-time eco-metrics like page weight and CO2 emissions, while various colorful rectangular tiles labeled with eco-design topics like 'Design' and 'Typography' float across the center. The layout is spacious, using a clean grid to present information about the agency's eco-design principles.The mobile version simplifies the layout into a vertical stack, focusing on the large 'EMPREINTE' title and the eco-metrics box at the top. The floating topic tiles are rearranged to fit a narrower screen, and the introductory text is positioned prominently below the header to ensure readability on a smaller device.

Empreinte serves as an educational and experimental platform dedicated to the principles of eco-design. Created by the Castor & Pollux agency, the site functions as a living case study, demonstrating how digital minimalism, system fonts, and optimized assets can drastically reduce a website's carbon footprint and energy consumption. The visual identity is a masterclass in functional brutalism and typographic expression. Utilizing a muted, earthy color palette and a heavy reliance on large, impactful typography, the design communicates its message of sustainability through its very structure. The layout is deconstructed and experimental, using a grid-based system of floating cards and raw data displays to engage a design-conscious audience interested in ethical technology and sustainable digital practices.

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Design

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Typefaces
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Palette
#E6E5E6
#3D4845
#D4CAC5
#FEFEFE
#868B8A
#F4C67B

Technology

Operating systems
Reverse proxies
Web servers
Pagespeed
Desktop
86
Performance
100
Accessibility
100
Best Practices
100
SEO
Mobile
82
Performance
95
Accessibility
100
Best Practices
100
SEO
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