Finn

The desktop homepage features a large pink hero section with the headline 'Hi! We love your dog.' and two primary buttons: 'Shop Now' and 'Take Quiz'. To the right, a woman in a white crop top and jeans kneels next to a black and white curly-haired dog. A row of media logos including The Dodo, Forbes, and Travel + Leisure is displayed below the hero image.

The mobile version presents a vertically stacked layout with the headline 'Hi! We love your dog.' positioned above the main image of a woman and a dog on a pink background. The 'Shop Now' and 'Take Quiz' buttons are large and centered, followed by a media trust bar featuring logos like The Dodo and Forbes.

Finn is a premium pet wellness brand dedicated to providing vet-formulated supplements, dental chews, and food toppers for dogs. The website serves as a direct-to-consumer commerce platform that prioritizes personalized care, guiding pet owners through interactive quizzes to find specific nutritional solutions for allergies, joint health, and calming needs. The visual identity is vibrant, energetic, and deeply emotive, utilizing a bold color palette of soft pinks, deep navies, and bright oranges to create a modern, lifestyle-oriented feel. Eschewing the clinical sterility often found in veterinary products, Finn employs high-quality lifestyle photography and playful typography to build an approachable, trustworthy, and community-focused brand that resonates with millennial and Gen Z pet parents.

Industry

Wellness