GoodDollar

The desktop homepage features a blue gradient background with a large image of Earth in the center. A prominent headline reads 'Free Money, As a Public Good' followed by subtext about digital Universal Basic Income and a black 'GET G$' call-to-action button. A horizontal statistics bar at the bottom displays key metrics like '100K MONTHLY ACTIVE USERS' and '$6M IN TRANSACTIONS'.The mobile version presents a vertically stacked layout with the GoodDollar logo and a hamburger menu icon at the top. The hero section features the same Earth imagery and large white typography for the main headline and subtext, centered above a wide black 'GET G$' button that spans the width of the screen.

GoodDollar is a decentralized protocol designed to combat global inequality by providing a digital Universal Basic Income (UBI). The platform leverages blockchain technology to distribute modest financial assets to the world's financially underserved, creating a sustainable ecosystem of community-driven wealth distribution. The visual identity is expansive and mission-driven, utilizing a cinematic hero section featuring a glowing Earth to symbolize global impact and unity. The design employs a high-contrast, modern aesthetic with bold typography and a vibrant, saturated color palette that shifts from deep cosmic blues to energetic greens and purples. This approach balances the seriousness of its socio-economic mission with the optimistic, cutting-edge energy of the Web3 space.

Industry

Design

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Buckets
Palette
#5798D9
#2A4DA0
#277DE7
#01113E
#072B63
#F2F5F9

Technology

Font scripts
JavaScript libraries
Miscellaneous
Security
Pagespeed
Desktop
79
Performance
86
Accessibility
96
Best Practices
82
SEO
Mobile
69
Performance
88
Accessibility
96
Best Practices
82
SEO
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