GuM

The desktop homepage features a large hero image of a colorful, illustrated museum mural with the white text 'GuM' overlaid in a large font. A navigation bar at the top includes links for 'Approach' and 'Work'. Below the hero section, the layout transitions to a clean white background with text describing GuM Studio's services, followed by a grid of large project images for the William Morris Gallery, MERL, The Garden Museum, and Revealing the Charterhouse.

The mobile version maintains the large hero image of the illustrated mural with 'GuM' text, but the top navigation is condensed into a hamburger menu icon on the right. The layout is vertically stacked, presenting the company description and featured project images in a single-column format for easier scrolling.

GuM is a specialized design and project management studio dedicated to the cultural sector, focusing on high-profile exhibition, museum, and archive projects. As a sister company to Pringle Richards Sharratt Architects, the studio bridges the gap between architectural heritage and contemporary curation, delivering award-winning results for large-scale organizations. The visual identity is defined by a sophisticated, high-contrast aesthetic that utilizes massive, bold typography to command attention. By overlaying clean, white sans-serif lettering against rich, complex imagery of art installations, the design creates a sense of scale and authority. The layout is minimalist and spacious, allowing the vibrant colors and intricate details of the featured cultural works to serve as the primary visual driver.

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