False 9

The desktop homepage features a large hero image of a basketball player amidst dramatic, dark clouds with a warm orange glow. Large white typography displays 'LONDON LIONS' and a list of clients like Chivas Regal and Puma on the right side. Navigation links for Home, Work, About, and Instagram are in the top right corner, and an 'ENTER' call to action is centered.The mobile version presents a vertically oriented version of the hero image, focusing on the basketball player against a cloudy, sunset-toned background. The 'LONDON LIONS' headline and client list are stacked vertically, and the navigation is replaced by a simple '[+]' icon in the top right corner.

False 9 is a high-octane creative studio and production house positioned at the high-stakes intersection of sport, culture, and lifestyle. The website serves as a cinematic portfolio, showcasing a roster of elite clients ranging from global giants like Nike and Puma to cultural icons like Chivas Regal. It is designed to attract brand managers, rights holders, and talent looking for storytelling that resonates with the modern, digitally-native fan base. The visual identity is unapologetically bold and cinematic, utilizing a dark mode aesthetic paired with massive, impactful typography. The design leans heavily into a high-end, editorial feel, using atmospheric, grain-textured imagery and a sophisticated color palette to evoke a sense of drama and movement. By prioritizing scale and motion, the site communicates a sense of premium production value and cultural relevance.

Industry

Design

Colors
Buckets
Palette
#764D3B
#0B121D
#60372E
#382224
#7C7578
#F5F5F6

Technology

JavaScript libraries
Miscellaneous
Security
Pagespeed
Desktop
67
Performance
92
Accessibility
100
Best Practices
100
SEO
Mobile
63
Performance
92
Accessibility
100
Best Practices
100
SEO
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