Hart & Co

The desktop homepage features a minimalist black background with white text. A large hero image is split vertically, showing a pair of scissors cutting hair on a blue background on the left and a black and white shot of a person's bare back on the right. A vertical 'MENU' label is on the left, and 'HART & CO' is centered at the top.The mobile version presents a single-column layout with the 'HART & CO' logo and a hamburger menu icon at the top. The hero section features the same split imagery but is cropped to focus on the person's back and the 'Featured Update' text, which reads 'Now representing photographer Seung Rok Baek' in white over the image.

Hart & Co is a sophisticated talent management agency representing a curated roster of high-caliber photographers and creative professionals. The website serves as a visual portfolio and gateway for industry leaders in fashion, advertising, and editorial media to discover and book top-tier creative talent. The design identity is unapologetically editorial and avant-garde, utilizing a high-contrast, minimalist layout that prioritizes large-scale, striking imagery. By employing bold typography, asymmetrical grids, and a stark monochromatic palette punctuated by selective color, the site mirrors the high-fashion aesthetic of the talent it represents, establishing an immediate sense of prestige and artistic authority.

Industry

Design

Colors
Buckets
Palette
#000000
#6E98CF
#BCBEBF
#5D6367
#808689
#293136

Technology

Analytics
  • Google Analytics
CDN
  • jsDelivr
JavaScript frameworks
Programming languages
Static site generator
Web frameworks
Web servers
Pagespeed
Desktop
67
Performance
78
Accessibility
73
Best Practices
91
SEO
Mobile
56
Performance
79
Accessibility
73
Best Practices
91
SEO
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