ACE Create

The desktop homepage features a minimalist black background with large, bold typography reading 'Create the brand' in red and white. A white pop-up box in the lower right corner announces 'HERC is now ACE Create' with a brief explanatory text. The Ace logo is visible in the top left, and a navigation menu is positioned in the top right.The mobile version maintains the dark theme and large 'Create the brand' headline but uses a simplified layout. The navigation menu is replaced by a white hamburger icon in the top right, and the announcement pop-up is centered at the bottom of the screen.

ACE Create (formerly HERC) is a high-impact creative agency dedicated to building brands that thrive in a fragmented, fast-moving cultural landscape. The agency positions itself as a strategic partner for businesses looking to navigate the complexities of modern consumer behavior, blending deep cultural insights with ambitious, high-end craft to create lasting brand value. The visual identity is bold, authoritative, and unapologetically modern. Utilizing a high-contrast dark mode aesthetic, the design relies on massive, impactful typography and a striking red-and-white color palette to command attention. The layout is sophisticated yet raw, employing a minimalist approach that allows the agency's work and core messaging to take center stage, signaling a brand that is both culturally savvy and professionally elite.

Industry

Design

Colors
Buckets
Palette
#000000
#0C1011
#FEFEFE
#FB1401
#564139
#B4ABA8

Technology

Pagespeed
Desktop
93
Performance
92
Accessibility
100
Best Practices
61
SEO
Mobile
54
Performance
92
Accessibility
100
Best Practices
61
SEO
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