Imagine Otherwise

The desktop homepage features a purple background with a network of light teal nodes and heart-shaped line art connected by thin lines. A top navigation bar contains links for Home, Projects, Contributors, News, and About, alongside a language selector. A small legend in the bottom right corner identifies the teal circles and heart icons.

The mobile version uses a similar purple background with teal nodes and heart icons, but the layout is condensed. The top navigation is replaced by a hamburger menu icon on the left and a language selector on the right, with the main graphic elements filling the vertical screen space.

Imagine Otherwise is a digital platform for the FHNW Academy of Art and Design, serving as a collaborative hub for creative projects, news, and community contributors. The website functions as an experimental archive and a living network, connecting various artistic initiatives and academic explorations under a unified, visionary umbrella. The visual identity is unapologetically avant-garde, utilizing a high-contrast, psychedelic color palette of electric violet and mint green. The design employs a non-traditional, organic layout characterized by interconnected nodes, botanical line art, and floating geometric shapes that suggest a complex, living ecosystem. This maximalist, neo-brutalist approach appeals to a highly creative, academic, and design-conscious audience looking for inspiration beyond conventional structures.

Industry

Art and Culture