Innsbruck International 2018

Innsbruck International serves as a high-concept digital platform for a contemporary biennial of the arts. The website functions as both an informational hub and a conceptual extension of the event itself, inviting artists and audiences to engage with visual art, film, sound, and performance within the historical landscape of Innsbruck. It is designed to facilitate discovery of schedules, artist rosters, and logistical information like travel packages. The visual identity is unapologetically bold and avant-garde, leaning heavily into a neo-brutalist aesthetic. Utilizing a high-contrast palette of aggressive red, deep black, and stark white, the design employs massive, distorted typography and a repetitive, rhythmic layout that mirrors the experimental nature of the art it promotes. The use of grainy textures and unconventional text placement creates a sense of urgency and intellectual provocation, perfectly targeting a sophisticated audience of artists, curators, and cultural enthusiasts.