Jake Deakin

A minimalist desktop homepage with a white background and black sans-serif text. The layout features a simple vertical stack of text including a name header, a professional bio about Jake's role at Meta, and a list of social links at the bottom.The mobile version maintains the minimalist black-on-white aesthetic but uses a single-column layout optimized for narrow screens. The text is left-aligned and scales to fit the mobile viewport, with social links appearing as a continuous text string at the bottom.

Jake Deakin’s personal portfolio is a masterclass in high-impact, minimalist communication. Designed for a professional audience of recruiters, peers, and design leaders, the site serves as a digital business card that emphasizes pedigree and personality. By stripping away all visual noise, the site directs absolute focus toward Deakin's impressive professional trajectory at Meta, InVision, and MYOB, establishing immediate authority in the product design space. The visual identity is defined by a bold, typographic-driven aesthetic that leans into the power of whitespace and heavy sans-serif type. The monochromatic palette and brutalist-adjacent layout create a sense of modern sophistication and directness. It is a confident, no-nonsense design that mirrors the efficiency and clarity expected of a senior design leader, prioritizing substance and narrative over decorative flair.

Industry
Credits

Design

Colors
Buckets
Palette
#FFFFFF
#060606
#8B8B8B
#C6C6C6
#2E2E2E
#5B5B5B

Technology

Pagespeed
Desktop
100
Performance
80
Accessibility
100
Best Practices
100
SEO
Mobile
99
Performance
80
Accessibility
100
Best Practices
100
SEO
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