Juventus

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The Juventus homepage features a large hero image of a player in a black kit against a stadium background, with a dark overlay. A vertical sidebar on the left contains the club logo and navigation icons, while social media icons are stacked on the right. Large white text overlays the hero image with links for 'BIGLIETTI', 'SHOP', 'BIANCONERI', 'VIDEO', and 'ALTRO'.The mobile version presents a simplified layout with a top navigation bar containing a hamburger menu, the Juventus logo, a search icon, and a user profile icon. The hero image features a player with large, centered white text links for 'BIGLIETTI', 'SHOP', 'BIANCONERI', 'VIDEO', and 'ALTRO'. Below the hero section, sponsor logos for Adidas and Jeep are visible above a content card for the Juventus Museum.

Juventus serves as the digital epicenter for one of the world's most iconic football clubs, functioning as a high-octane hub for news, ticketing, and merchandise. The platform seamlessly integrates commercial e-commerce with fan engagement, offering a direct gateway to the club's lifestyle brand and matchday experiences. It is designed for a global, passionate fanbase that demands real-time updates and instant access to official club assets. The visual identity is unapologetically bold and cinematic, utilizing high-contrast imagery and massive, impactful typography to convey a sense of power and prestige. The design language leans heavily into a sophisticated dark mode aesthetic, punctuated by the club's signature black and white palette. By employing immersive full-bleed photography and a streamlined, modern interface, the site captures the raw emotion and high-stakes energy of professional football.

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Credits

Design

Styles
Typefaces
Colors
Buckets
Palette
#090B0D
#22272A
#3F4040
#5D5F60
#FEFEFE
#B8B3A8

Technology

Cookie compliance
JavaScript libraries
Security
Tag managers
Pagespeed
Desktop
60
Performance
93
Accessibility
81
Best Practices
100
SEO
Mobile
31
Performance
93
Accessibility
81
Best Practices
100
SEO
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