Kencko

The desktop homepage features a split-screen hero section with a lavender box on the left containing the headline 'SUPERFOODS = REAL FOODS' and a dark CTA button, and a lifestyle photo on the right of a woman with smoothie packets. Below this, a white banner displays 'AS SEEN IN' followed by logos for Walmart, Target, Fred Meyer, Amazon, and QVC.

The mobile version uses a stacked layout where the lavender headline and CTA box appear above the lifestyle image of the woman and smoothie products. The navigation is condensed into a hamburger menu and shopping bag icon at the top, providing a vertical scrolling experience.

Kencko is a health-focused direct-to-consumer brand specializing in instant, organic, and vegan smoothie mixes designed for effortless nutrition. The website serves as a high-conversion e-commerce platform that bridges the gap between convenience and wellness, targeting busy, health-conscious professionals who value transparency and real ingredients. Through a seamless shopping experience, it positions superfoods as an accessible daily habit rather than a chore. The visual identity is vibrant, energetic, and unapologetically modern. Utilizing a bold, high-contrast color palette of lavender, sunny yellow, and soft mint, the design evokes a sense of freshness and vitality. The typography is clean and impactful, paired with high-quality lifestyle photography that emphasizes both the product's raw ingredients and its ease of use. The overall aesthetic is playful yet sophisticated, successfully communicating a brand promise of 'real food' without the complexity.

Industry

Food and Drink