Kühl & Han

The desktop homepage for Kühl & Han features a minimalist white background with black text. A large brand logo sits at the top left, with navigation links like Index, Studio, and Careers on the right. Below, a multi-column grid lists client names, project titles, months, and years in a clean, structured layout.The mobile version maintains the minimalist black-on-white aesthetic but shifts to a single-column vertical layout. The brand logo and navigation links are stacked at the top, followed by a long, continuous list of client and project information that is easier to scroll through on a phone.

Kühl & Han is a sophisticated Copenhagen-based image-making studio that operates at the intersection of high-end commercial photography and cinematic storytelling. The website serves as a comprehensive, archive-driven portfolio, showcasing an impressive roster of global clients including Meta, Google, and Moncler. Its primary purpose is to demonstrate technical mastery and creative vision through a structured, chronological index of work that emphasizes scale and prestige. The visual identity is defined by a rigorous, minimalist aesthetic that leans heavily into typographic authority. By utilizing a clean, grid-based layout with ample white space and a stark black-on-white palette, the design allows the studio's reputation and client list to speak for itself. The interface is understated and functional, eschewing decorative elements in favor of a high-fashion, editorial feel that appeals to top-tier creative directors and global marketing agencies.

Industry
Credits

Design

Colors
Buckets
Palette
#FFFFFF
#979797
#DADADA
#B7B7B7
#121212
#484848

Technology

Analytics
  • Google Analytics
CDN
  • jsDelivr
JavaScript frameworks
Miscellaneous
  • HTTP/3
Pagespeed
Desktop
77
Performance
95
Accessibility
100
Best Practices
100
SEO
Mobile
73
Performance
90
Accessibility
100
Best Practices
100
SEO
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