Laura Prim

Laura Prim is a sophisticated digital portfolio showcasing the work of a Swiss graphic designer specializing in typography and visual communication. The website serves as a curated gallery for her professional projects, ranging from editorial design to cultural branding, specifically targeting art institutions, publishers, and design-conscious clients in the DACH region. The visual identity is deeply rooted in Swiss Design principles, emphasizing a clean, minimalist aesthetic and a masterful use of typography. By utilizing a spacious, airy layout and a monochromatic color palette, the site allows the high-contrast imagery and tactile qualities of her printed works to take center stage. The design feels intentional and intellectual, mirroring the precision and craftsmanship inherent in her typographic practice.