Legacy

The desktop homepage features a clean layout with a white header containing navigation links and a green 'Find your plan' button. The hero section has a large headline 'Your sperm is your future' on the left and a subheadline on the right, set against a white background. Below, three vertical cards with rounded corners display different service paths—Trying to conceive, Vasectomy, and LGBTQ+—each featuring a lifestyle photo of people and a 'Get started' button.

The mobile version presents a vertically stacked layout with a simplified header. The hero text is centered, followed by large, full-width service cards for 'Trying to conceive', 'Vasectomy', and 'LGBTQ+' that feature portrait-oriented imagery. A prominent chat widget overlay is visible at the bottom, offering automated assistance with common questions.

Legacy is a modern healthcare platform dedicated to reproductive wellness, specifically focusing on at-home sperm testing and freezing services. The website serves as a streamlined gateway for individuals—including those trying to conceive, those undergoing vasectomies, and the LGBTQ+ community—to take control of their fertility with privacy, affordability, and convenience. By bridging the gap between clinical necessity and home comfort, Legacy positions itself as an essential partner in long-term family planning. The visual identity is sophisticated, empathetic, and decidedly non-clinical. Utilizing a muted, earthy color palette of sage greens and warm neutrals, the design avoids the sterile anxiety often associated with medical services. High-quality, inclusive lifestyle photography humanizes the brand, creating an atmosphere of warmth and accessibility. The typography is bold and authoritative yet approachable, paired with a clean, spacious layout that guides the user through complex medical decisions with ease and confidence.

Industry

Wellness