Link

The desktop homepage features a large, dynamic hero image of numerous tennis players in white and orange athletic wear playing on a blue court with many bright yellow tennis balls in flight. The site title 'Link - Idee per la TV' is overlaid on the image, and a navigation menu with links like 'Serie tv' and 'Industry' is visible. The color palette is dominated by the blue of the court and the bright yellow of the tennis balls.

The mobile version maintains the energetic hero image of tennis players on a blue court, but the layout is vertically oriented to fit the smaller screen. The navigation links and site title are repositioned to accommodate the narrow viewport, ensuring the primary visual impact of the tennis action remains central.

Link is a sophisticated editorial platform dedicated to deconstructing the inner workings of the television and media industries. Moving beyond superficial tropes, the site offers deep-dive insights and critical analysis for professionals and enthusiasts seeking to understand the mechanics of modern broadcasting and media consumption. The visual identity is defined by a bold, avant-garde aesthetic that blends high-concept editorial photography with a minimalist, high-contrast layout. The use of large-scale, surreal imagery and expansive white space creates a sense of intellectual weight and modern prestige, positioning the brand as a premium source of media intelligence.

Industry

Entertainment