Little Places

The Little Places homepage features a minimalist design with a white background and black serif typography. A hero headline states the publication's mission, followed by a vertical list of featured London businesses including The Golden Tooth, DakaDaka, and Jolene, each accompanied by a descriptive paragraph and a large rectangular image. Navigation links for Places, Store, About, and Apply are located at the top.The mobile version maintains the minimalist white and black aesthetic but uses a single-column vertical layout. The navigation is condensed, and the featured business sections stack vertically, showing the headline, description, and image for each entry in a continuous scroll.

Little Places is a sophisticated digital publication dedicated to chronicling the narratives of independent, story-led businesses across London. It serves as a curated guide for the culturally curious, highlighting the unique character and human elements behind the city's most compelling hospitality and retail venues. The visual identity is defined by a rigorous, editorial minimalism. Utilizing expansive white space, a refined serif typeface, and a structured typographic hierarchy, the design evokes the feel of a high-end print journal. The aesthetic is understated and intellectual, allowing the strength of the storytelling and the names of the featured establishments to command the viewer's attention.

Credits

Design

Colors
Buckets
Palette
#FFFDF9
#B9B8BE
#DAD9DA
#8E8E95
#262626
#575655

Technology

JavaScript libraries
Marketing automation
Miscellaneous
Pagespeed
Desktop
76
Performance
80
Accessibility
96
Best Practices
92
SEO
Mobile
50
Performance
80
Accessibility
96
Best Practices
92
SEO
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